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How To Create A Virtual Tour For Real Estate in 2024

Learn how to create an engaging virtual tour for real estate, showcasing properties effectively to captivate potential buyers and enhance listings.

Learn | By Jeff Collier

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As an agent hoping to attract prospective clients, you should learn how to create a virtual tour for real estate.

This marketing approach can limit the hassle that comes with normal house tours.

Plus, it significantly saves you time and effort, which real estate agents value greatly!

As a professional photographer, I’m glad to shed some light (pun unintended) on everything related to virtual tours.

I’ll explore their importance for your business and their different types.

Then, I’ll go through step-by-step instructions to help you build a tour that showcases your home’s best features.

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Table of Contents

What Is a Virtual Tour in Real Estate?

In real estate photography, a virtual tour is a screening of the interior and exterior of a property to showcase its features to potential buyers.

How Does a Virtual Tour Work?

Virtual tours try to mimic traditional home tours by allowing the viewer to interact with elements in the house.

It’ll be like they’re standing in each room, looking at every corner from different perspectives without dealing with the flat view of a normal photo.

Depending on the type of virtual tour, it can either engage you in 360-degree photo-realistic visuals or show you a sequence of videos.

What Does a Virtual Tour Consist of?

Normally, virtual tours consist of several 360-degree or panoramic photos stitched together to create the illusion of walking inside the house.

Most of the time, these visuals are accompanied by background music, on-screen text, or narration.

The tour starts from the house’s entry point, and then the screen pans, rotates, or dollies to show you around each room. Based on the nature of the tour, the viewer can either change the viewing angle themselves or follow a predetermined path.

Why Create a Virtual Real Estate Tour?

According to research, 61% of home buyers chose virtual tours as the best technology for evaluating real estate.

It fared better than accurate listing information (58%) and high-quality images (51%).

But what makes virtual tours everyone’s favorite option?

First, these tours are distance-friendly—perfect for people who want to move from one state to another. Second, many people, especially millennials and GenZers, said they’d rather deal with a real estate agent who had virtual tours of homes.

Plus, creating virtual tours helps you reduce wasted appointments. Only invested buyers will contact you after viewing every part of the listed property.

The 3 Different Types of Virtual Real Estate Tours

Before you whip out your photography equipment, you should decide on the type of virtual tour you’d like to make.

1. Walk-through

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Even though it’s the least interactive form of a virtual tour, don’t underestimate the influence of a walk-through. It’s a guided tour that you (as the real estate agent) record while walking around the house.

This video tour is the easiest and requires simple equipment. You can even use your smartphone camera to film a video showing the property.

2. 3D Virtual Tour

A 3D virtual tour involves taking multiple photos of each interior space with a panoramic lens camera. Afterward, these pictures are stitched together to give the illusion of standing inside each room.

Unlike walk-throughs, these 3D tours give your customers more control over what they see, but they require more work on your part.

3. Interactive 360 Virtual Tour

360° virtual reality tours are the most interactive, allowing viewers a lifelike experience of walking through a house. It’s a lot like wearing a virtual reality (VR) headset.

While they’ll give you a competitive edge, 360-degree virtual tours are the most challenging to make, especially without a background in photography. They require special techniques, equipment, and virtual tour software to produce seamless results.

How to Choose the Best Camera for Virtual Real Estate Tours

Virtual real estate tour cameras must capture the finest interior space details.

On the upside, the market is teeming with cameras designed for this purpose.

However, it can be confusing for real estate agents to find the perfect one for their needs. So, consider the following to make a well-informed decision:

• High-resolution sensors: Go above 4K.
• Advanced features: AI-powered object recognition, live-streaming abilities, slow-mo, timelapse, and shooting standard single-lens photos
• Image-stabilization: Necessary for a smooth viewing experience
• Fisheye lens : To capture wide angles
• Battery life: Your camera shouldn’t die on you while filming.
• Your budget restrictions: Balance good video quality and price.
• 360 capability a bonus: This can speed up the creation of 360 degree virtual tour footage

Editor’s Choice: Insta360 ONE RS 1-INCH 360

If you want an action cam that fits real estate virtual tour projects, the Insta360 ONE RS 1-Inch is one of my favorites.

The virtual Tour Kit includes the camera itself and a Mounting Bracket, a Vertical Battery Base, a Lens Cap, a 114cm Invisible Selfie Stick, an all-purpose Tripod, and a 64GB MicroSD card, giving you all the equipment you need to start creating virtual tours.

Videos are captured in up to 6k, giving you tons of detail and the ability to crop into footage digitally.

FlowState Stabilization means that you can hand hold the camera and walk around the property without any perceivable camera jitters to distract the viewer,

Another much-appreciated aspect is that it takes 21-megapixel 360 photos, giving you excellent quality for your real estate images as well as video.

Plus, you’ll like its low-light processing capabilities, thanks to its dual 1-inch sensors, which help your evening house images come to life.

The ONE RS is compatible with all the top real estate virtual tour software, including Zillow, Matterport, Floorfy, Kuula, 3DVista, Cloudpano, GoThru, OpenSpace, DroneDeploy, and Structionsite.

You can shoot with the Insta360 ONE RS using one of the compatible virtual tour apps and edit and share your content immediately.

How to Choose the Right Virtual Tour Software

As a real estate agent venturing into photography, it might sound like a big deal to select software for a virtual tour.

But don’t fret; the market has loads of options with varying difficulty levels.

You’ll just have to think about these features to find the ideal virtual tour software:

• Compatibility with your equipment
• Type of virtual tour it’s made for
• Video editing tools (beginner-friendly, require some background, or expert use)
• Advanced features (branding, virtual staging, etc.)

4 Best Virtual Tour Apps for Real Estate

Here are my top three recommendations for a smooth virtual tour creation experience:

• Matterport: For maximum control over immersive 360-degree tours and 3D videos
• Asteroom: Offers real estate professionals smartphone compatibility and a user-friendly way to capture virtual tours
• EyeSpy360: A subscription-free program that supports branding and virtual staging

Zillow 3D Home app: Makes 3D tours using your phone only and shares them on Zillow (but not suitable for sharing anywhere else)

Step-By-Step Guide to Creating a Virtual Real Estate Tour

Now, let’s dive into the specifics of making a real estate virtual tour!

Step 1: Get Your Equipment Ready

Based on the type of virtual tour you intend to shoot, decide on the right software, camera, and other accessories.

If you’ll be using your phone, I suggest buying a fisheye lens adapter to help you get wide-angle shots.

You can invest in a full-fledged DSLR camera for a more professional approach, but it might cost you a small fortune. Don’t forget to purchase a rotating tripod for more stability while you shoot 360-degree views of your rooms.

Next, pair your camera with the ideal software from the earlier list. Remember that your choice also depends on your video editing knowledge and how much you want to be involved with the tour creation process.

Step 2: Plan Your Virtual Tour

Plan the shots by following a prospective buyer’s path when checking out the house.

Your route should be logical, starting from the front door, passing through each room, looking inside closets and bathrooms, etc.

You should also mark where you’ll place your camera to take 360-degree photos.

Ideally, it should be in the center of the room, but small spaces or long hallways will require other camera placements.

Step 3: Clean and Stage the Home in Preparation

A crucial part of preparing the house for your photoshoot is cleaning it thoroughly, especially if it’s still lived in.

Pay attention to windows, mirrors, and other reflective surfaces that indicate a home’s cleanliness.

Otherwise, potential buyers might be put off by any cluttered or dusty areas.

Plus, it’s a good idea to stage the home. Home staging means adding and arranging furniture pieces, accessories, or rugs to give each room an appealing look.

Step 4: Do Lighting and Camera Tests

Test your equipment and make any necessary adjustments.

Think about using natural vs. artificial lighting or a mix of both. Do you need extra equipment to illuminate darker rooms? Are some places too bright that you must adjust your camera settings accordingly?

Also, ensure you and the camera don’t appear on reflective surfaces!

Step 5: Take Your Pictures and Upload Them onto the Software

Lastly, start rolling, going from one room to the next until you’ve completed your planned shots.

Then, upload the photos onto the virtual tour software you’ve chosen. Follow the instructions for the specific program, and consider adding interactive links, narration, or text while editing.

Finish by adding the virtual tour to your property listing or sharing it with your clients.

How to Make a 360° (3D) Virtual Real Estate Tour with iPhone/Android

Here’s how you can achieve decent results by making a 360° virtual real estate tour with your smartphone.

Step 1: Use the Google Street View App

After following the instructions from earlier (planning your shots, doing tests, and home staging), download this app from the Play Store or App Store.

• Tap on the camera icon, select “Take Photo Sphere,” then point the camera to the orange dot.
• Take the first photo and repeat the same process until the green box appears.
• Click on the green box, then select the options to share or save your creation.

Step 2: Upload the 360-degree Images to Your Virtual Tour Software

In this step, you’ll use another mobile app to create your virtual tour called My360.

After signing up, create a new tour profile before clicking “+ Spheres.” You’ll then be prompted to upload the photos you’ve taken.

Wait until the upload is over before you close the app.

Step 3: Finish Creating the Tour Using the Desktop Version

I advise switching to the My360 desktop app to give you maximum control over your photo editing experience.

Once you type in your credentials, you’ll find the pictures you’ve uploaded from your smartphone that are waiting for you to use.

Finally, make your virtual reality tour, then attach it to your property listings.

5 Best Practices When Creating a Virtual Real Estate Tour

Want your virtual reality tour to look like it’s been shot by a professional? Consider these practices that promise incredible results!

1. Use a Shot List

Organization is key when you’re in the planning phase, which is why I suggest you make a shot checklist.

This list should involve every room the tour will cover, preferably chronologically.

For example, the first item could be “Exterior and front yard,” followed by “Front door,” followed by “Proch,” and so on, based on your vision.

2. Level Your Tripod

Ensure your tripod is level so the photos you capture don’t come out uneven.

Here, you may use a bubble level indicator, adjust the center column, or tweak the tripod leg height.

3. Take Test Shots

Test shots are essential, helping you make any corrections to your lights, level of detail, photo depth, and other factors.

They’re also time-efficient, reducing the time wasted if you encounter a problem while taking your final shots.

4. Consider Virtual Staging

Several websites (like iStaging) and virtual tour software services offer virtual staging.

This involves editing your panoramic photos to include furniture, accessories, and home decor. For busy real estate agents, this option can be a hassle-free alternative to traditional home staging.

5. Create Both Branded and Unbranded Versions of Your Tours

In digital marketing, branding is everything because it links everything to the business.

So, when posting on public websites, you should brand the tour with your details to leave a lasting effect on the viewers.

Unbranded versions work best in settings where you can’t use branded ones. This sometimes includes sites that promote your house showing.

FAQs About Creating a Virtual Real Estate Tour

What is a virtual tour camera?

A virtual tour camera has a 360-degree lens , capturing a wide view of each room to include all the details within the shot.

How do you make a good virtual tour?

You need suitable equipment, strong virtual tour software, careful planning, and a good understanding of how to show each property in its best light.

Usually, finding the right formula comes with experience.

How can I make a virtual tour for real estate for free?

You may use Google Street View and My360 to make virtual tours without spending money on equipment or software subscriptions.

Can I create a virtual tour for real estate online?

Unfortunately, an online service doesn’t allow you to make a virtual tour without downloading desktop or smartphone software.

How do I create an interactive virtual tour?

You’ll need an app that supports virtual reality, such as iStaging, Kuula, and CloudPano.

What is a branded virtual tour for real estate?

A branded virtual tour includes the real estate professional’s name, listing office, and contact information.

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Jeff Collier is an experienced film photographer who enjoys experimenting with modern digital photography equipment, software and apps. He’s also an ex-world champion triathlete and avid cyclist, clocking hundreds of km each week in the beautiful Tweed Valley of northern NSW, Australia.

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How to Do Virtual Tours for Real Estate

Gone are the days when still photos were enough to showcase a property. Today’s discerning buyers crave a more comprehensive view of a home’s layout, and virtual tours deliver precisely that. This showing impacts sales in a significant way — properties with 3D tours command prices as much as 9% higher and close 31% faster.

By leveraging widely accessible state-of-the-art technology, including 3D and 360-degree tours, realtors can create a fully immersive experience that minimizes the need for in-person contact.

Virtual tours are a cost-effective marketing tool. Since it’s possible to record and convert a 3,400-square-foot property into accessible material within 20 minutes, you can save plenty of time while expanding the potential buyer pool.

As a result, prospective homebuyers can now use virtual showings to identify properties that align with their unique style and budget without wasting time and money on commuting.

So, if you’re eager to create unforgettable virtual home tours that will dazzle your clients, you’re in the right place. We’ve put together a comprehensive guide that will walk you through the process — from choosing the equipment to promoting your finished masterpiece.

Planning Your Virtual Home Tour

While snapping photos or shooting videos for a virtual home tour may be a breeze, the preparation requires some brainstorming and physical effort. But don’t fret — we’re here to assist you.

Defining the Purpose and Target Audience

Having a clear understanding of your virtual tour’s purpose and the intended audience will make choosing its content, format, and style far easier. For instance, the purpose may be showcasing the property’s best features or highlighting its investment potential. On the other hand, having a specific audience in mind will help you determine what aspects of the home to focus on (for example, families may be looking for ample space).

Preparing the Property for the Tour

Just because the tour is online doesn’t mean it is less important than an in-person showing. Do a thorough clean-up, remove personal items or clutter, and stage the place so that buyers can visualize themselves living there already. When it comes to lighting, letting the sunshine in is the best option. However, if that is not possible, turn all the lights on and avoid harsh shadows or bright light sources that can wash out the image.

Making a Storyboard or Shot List

A storyboard is a visual representation of the shots you plan to include in the virtual tour, whereas a shot list contains specific information (camera angle, lighting, and location) about each frame. By following these steps, you’ll unleash your creative genius and develop a perfect storyboard:

• Plan the route you will take through the property.
• Identify the key features that you want to highlight in the virtual tour.
• Adjust the shot list or storyboard to ensure each shot appears well-lit and showcases the best parts.
• Capture the property from different angles to provide a comprehensive view of each room.
• Organize your shot list or storyboard by room, with each shot listed in the order you plan to capture it.

Choosing the Right Equipment and Tools

You don’t have to drop big bucks on huge movie set rigs. Instead, you can get yourself a camera, tripods/stabilizers, and virtual tour software (and some audio recording equipment if you feel like splurging).

Realtors typically capture virtual tours with 360-degree, DSLR, and mirrorless cameras. We advise you to start with the most convenient one and expand your collection as needed.

360-degree cameras take images in all directions simultaneously and then connect them. They are compact and easy to use; plus, focusing is unnecessary as they are one-click tools. Their price typically ranges from $250 to $500.

DSLR and mirrorless cameras provide superior image quality and greater shooting control. While the former use a mirror to reflect light into an optical viewfinder, the latter rely on an electronic viewfinder (EVF) or LCD screen.

Tripods and Stabilizers

Tripods minimize camera shake and let you frame your shots with pinpoint precision. However, to shoot in motion, you should consider advanced stabilizers like gimbals, which use high-tech motors to keep the camera level and steady.

Audio Recording Equipment

A high-quality audio recording is not always necessary for virtual real estate tours, but it can make a big difference. External microphones record crystal-clear audio and cancel out any distracting background noise, and portable recorders capture audio separately, so you can sync it with your footage during post-production.

Virtual Tour Software and Platforms

Regardless of the brand or model of your 360-degree camera, you need to install a smartphone app or invest in a hosting platform to utilize its capabilities to the fullest. This additional software allows you to upload your photos to a secure platform where they can be stored, edited, and shared.

Some of the best platforms include Ricoh360 Tours, Ogulo, Immoviewer, EyeSpy360, Giraffe360, Matterport, Box Brownie, Kuula, and more.

Shooting the Virtual Home Tour

Before shooting with a 360-degree camera, you should set it on a tripod and open the app or hosting platform. Begin by capturing the exterior from several angles, then move inside. Place the tripod in each room’s center, set the camera at eye level, and take one or more photos per room.

Some realtors prefer filming a video walkthrough or taking shots of the property’s standout features. A video is an excellent option to spice up your virtual property tour because you can edit it to your heart’s content.

Tips for Maintaining Consistent Lighting and Image Quality

Humans are visual creatures, so we all appreciate high-quality, clean images. This is how you can achieve that picture-perfect shot:

• Try to use natural light whenever possible.
• Use a tripod or a stabilizer.
• Shoot in manual mode.
• Make white balance adjustments using a white balance card.
• Avoid using filters.
• Take test photos.

Editing and Assembling the Virtual Home Tour

Virtual real estate tour platforms often come with apps that allow you to upload your files automatically. After the media is uploaded, you can organize and edit it to create a more polished and professional final product.

Stitching and Retouching 360-Degree Panoramas

Software solutions like Immoviewer and Box Brownie will automatically work their magic and stitch your photos together as long as you snap your shots sequentially in accordance with the flow of your home’s floor plan.

On the other hand, Matterport’s software processes property photos into a 3D model automatically and in the correct order. Plus, you can add cool features like tags, label rooms, or embed videos.

For those who have editing skills, Adobe Lightroom and Photoshop offer top-of-the-line tools for gluing photos together and adding those finishing touches.

Editing Video Footage

Trim any unnecessary or unusable footage when editing videos for virtual home tours. Also, make sure to add your clips logically based on the home’s floor plan so that viewers can easily follow along.

To make the transitions between clips smoother and more seamless, utilize fades, dissolves, wipes, or other techniques available in your editing program.

Enhancing Images

Instead of using filters, you should color-correct and retouch your pictures. Color correction adjusts the lighting and colors to make the image more realistic, while retouching removes blemishes.

Adding Audio

Although optional, you can add flair to your tour by incorporating audio, voiceovers, and music. However, remember to use these sparingly — they should complement the visuals, not take away from them.

Publishing and Sharing the Virtual Home Tour

You can reach a wider audience by publishing your tour on multiple platforms. Besides virtual tour hosting services, you can also upload it to realtor.com or various MLS sites or embed the video link in property listings.

Matterport will automatically generate photos and short videos perfect for creating a buzz on social media (Facebook, Instagram, Twitter, and even TikTok).

Text messages and email marketing can also generate new leads. Just don’t forget to make your description catchy, include a link to the virtual tour, and have a call to action.

Tips for Making Your Virtual Home Tour Stand Out

With more homebuyers taking virtual home tours and realtors stepping up their virtual game, it’s essential to show what makes your property unique. Focus on the following:

• Highlighting special features — Use standout features of the property (e.g., a custom-built fireplace, open-concept kitchen) as a selling point.
• Adding hotspots and information overlays — Viewers can click on specific areas of the home for a close-up or information regarding its history, renovation, or maintenance.
• Using storytelling techniques — Create a narrative that helps clients envision themselves living in the home.

Measuring the Success of Your Virtual Home Tour

By tracking viewer engagement and analytics and seeking feedback from buyers and other realtors, you can determine the success of your virtual real estate tour.

The analytics will show how many people are watching your tour, for how long, when they drop off, and which areas get the most attention. You can even ask for feedback on social media, by email, or by sending surveys.

Don’t leave it at that, though. Adjust your strategy based on performance insights. You may need to improve the introduction if viewers stop early in the tour or consider changing the format if you’re not receiving positive feedback. After all, mistakes — and constructive criticism — are the best teachers.

Virtual home tours have become essential in the real estate industry, especially during the pandemic. A successful virtual tour requires assessing your audience, preparing the equipment and space, and letting creativity shine during filming. With editing, you can achieve seamless and professional content, while marketing the tour allows you to reach a wider audience and increase sales and leads.

As you can see, real estate virtual tours are powerful marketing tools for realtors and are a must if you want to stay on top in the current real estate market.

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Kate Montalbano

Kate Montalbano is the Head of Virtual Staging and Rendering here at Listing3D! She has been with the company since 2020 and has poured her enthusiasm for real estate and home decor into her position. Kate began as a customer success representative before ultimately being promoted to where she currently stands. One of her favorite aspects of work is curating furniture pieces and crafting interior spaces. Outside of work, Kate loves to spend quality time with her daughter, assisting friends in their own home design endeavors, and going for long hikes alongside her three beloved pups. Travelling across the US with her daughter ranks high on Kate’s list of hobbies - from tasting new cuisines to checking out local museums and immersing themselves in area culture. Admiring interior design and modern architecture also rank among things she finds joy in.

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Real Estate | How To

How to Create a Virtual Tour for Real Estate in 10 Steps

Published July 3, 2023

Published Jul 3, 2023

REVIEWED BY: Gina Baker

WRITTEN BY: Kaylee Strozyk

This article is part of a larger series on Real Estate Lead Generation and Marketing .

1. Determine the Best Type of Virtual Tour to Offer

2. choose the right equipment, 3. select virtual tour software, 4. plan the shots for your virtual tour.

• 5. Clean & Stage Each Room

6. Level the Tripod

7. take test shots, 8. take all photos on your image shot list, 9. compose your virtual tour, 10. share your virtual tour.

• Statistics & Benefits of Creating a Virtual Tour

Bottom Line

Virtual tours allow prospective buyers to interact with a home and look at features in detail without being on-site. This can greatly increase the reach of your listings, so it’s essential for agents to know how to create them. To create a virtual home tour, start by deciding the type of virtual tour you’d like to create, choosing your equipment, and planning your shots before taking your photos. Additional details like leveling the tripod, staging each room, and using virtual tour software are also vital to creating a virtual tour.

Many real estate agents avoid creating virtual tours because of the assumed time, effort, and expenses. However, companies like Asteroom remove those obstacles by offering affordable and easy-to-use software, as well as a simple 3D tour kit for creating high-resolution virtual tours right from your smartphone. The kit provides tools to turn your smartphone into a 360-degree camera to create tours in 15 minutes. Start creating virtual tours with Asteroom today.

Visit Asteroom

Here are 10 steps on how to create a virtual tour for real estate in greater detail:

“Virtual tour” is an umbrella term used to describe a few different types of interactive property photos or videos. These include video walk-throughs, 3D virtual tours, and interactive 360-degree virtual tours. However, it’s important to know that a slideshow of listing photos set to music is not a virtual tour since it does not recreate the experience of being inside or walking through a property. True virtual tours have some element of interaction for viewers so they have a clear understanding of what it’s like to visit the property in person.

The three main types of virtual tours include the following:

Walk-through

A video tour or walk-through is exactly what it sounds like—a video showing the home as the agent or photographer walks through the property, or in other words, a guided walk-through of a property. Video tours are the least interactive virtual tour option, but they are the easiest to create using anything, from smartphones to highly sophisticated digital video equipment.

Video tours can be created in 10 to 15 minutes by walking around the home with your smartphone or a camera, like this example from Nava Realty Group:

Real estate video walk-through (Source: YouTube )

Video tours are one of the easiest ways to add an engaging and unique element to your property listings, but that’s only the beginning. In fact, video is the most engaging type of social media content, with 66% of users saying that short-form video is even more engaging than long-form. Therefore, make sure you take advantage of the marketing power of video.

3D Virtual Tour

3D virtual tours are not videos but are interactive experiences that allow users to click through 3D images and experience what it is like to move through the property. They are created by taking multiple photos of each space with a panoramic camera lens, then using virtual tour software to stitch the images together. The result is an interactive experience that allows viewers to more clearly understand the floor plan, view spaces from different angles, turn around, and back up in each room to see details.

Because this type of virtual tour is created from static images and not from video, the flow from room to room can feel jumpy, like looking at something in Google Street View. However, they provide considerable value to potential buyers because they can virtually “walk” through the property at their own speed and look at spaces in detail.

Clickable virtual tour (Source: Zillow )

Another affordable way to easily create a 3D home tour is with the Zillow 3D Home Tours . It’s a free app that works with 360-degree cameras and smartphones to capture panoramas and generate an interactive home tour. The tour can then be shared on the MLS, the Zillow listing, social media, and your website. Try the app today.

Visit Zillow

Interactive 360-degree Virtual Tour

360-degree tours offer an immersive, true-to-life experience of walking through a home, similar to wearing a virtual reality (VR) headset. Of course, learning how to make a 360-degree tour requires more specialized equipment and software than the other types of virtual tours, but the result will help you and your listings stand out from the competition.

Sample residential 3D tour from Matterport (Source: Matterport 3D tour example )

360-degree virtual tours, like 3D tours, require you to set your camera in the center of the room. Then, you must activate your 360-degree camera, and it will rotate to take a high-resolution, 360-degree photo of its surroundings. Each photo is then uploaded to special software, where text, links, and other interactive multimedia content can be added to the photos—creating a highly dynamic experience for the viewer.

One of the reasons that some agents avoid learning how to make virtual tours is that they are confused or intimidated by the equipment necessary to create them. In reality, the growth of virtual reality (VR) and 360-degree photography has increased the number and type of equipment options available. In fact, some virtual tour kits are extremely affordable and user-friendly, showing you how to do a virtual tour by using your smartphone or a DSLR camera.

Many real estate photographers and professionals agree that the best way to create a virtual walk-through is by using a DSLR rig. A “rig” basically means adding equipment accessories to your DSLR to create a virtual tour. When you’re figuring out how to create 360-degree virtual tours with a DSLR camera rig, there are hundreds, if not thousands, of equipment and accessory options. However, the basics will always include:

• DSLR camera: A few great DSLR options for creating virtual tours are the Sony a7R series , Sony a6000 , or Nikon D3500 .
• Fisheye lens: This type of lens allows you to get the widest angle. Before selecting one, research cropped, circular, and diagonal fisheye lenses.
• Tripod and/or monopod: A tripod sits on a surface and holds your camera steady, while a monopod has only one leg, and is used for shooting smooth 360-degree videos.
• Panoramic tripod head: In addition to a tripod that holds your camera steady, virtual tours and 360-degree photos will require a tripod head for panoramic photos. Evaluate whether you need a manual or automatic tripod head.
• Carry case: While this may seem like an optional piece of equipment, it’s necessary to keep your equipment safe, secure, and easy to transport around the property.

On the other hand, advanced 360-degree cameras provide higher quality photography and videography with more extensive tools, features, and accessories.

Here are a few of the top virtual tour cameras on the market:

In addition to having the correct equipment, having good quality software is essential for learning how to make a virtual walk-through. There are a variety of software programs at every price point, and they help you create different types of tours.

Make sure you research your equipment and software options to ensure that all of your purchases work together effectively. Read through reviews, compare prices and features, and search for examples of photos taken with each type of camera to help you decide on the best fit for your needs.

To start, check out the following four top virtual tour software programs:

As you learn how to create a virtual tour, you’ll find that it requires more planning and preparation than still photos. Those who are successful in real estate know how to develop systems to improve their listing process and overall success.

Start by making a list of every room in the house that should be included in the virtual tour walk-through. Before the shoot, walk through the home, find the center of each room, and make sure your camera will be able to capture and highlight the features of each room from that vantage point.

Matterport 3D dollhouse (Source: Matterport )

If the center doesn’t work, find a place where your camera will pick up the most detail and mark the spot with a piece of tape. Don’t forget that every space matters to a potential buyer, so it’s important to include rooms like bathrooms, walk-in closets, and mudrooms in your virtual tour. Creating a shot list ahead of time can help make sure you don’t leave anything out.

Download our free virtual tour shot checklist to get started:

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Virtual Tour Shot Checklist

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5. clean & stage each room.

With your virtual tour plan in hand, make sure the home is physically prepared for the photo shoot. At a minimum, remove anything that stands in the way of the lens or anything that might be distracting or look like clutter. In addition, consider using additional home staging tips like depersonalizing, removing excess or mismatched furniture, or even adding a new coat of paint.

Living room before and after virtual staging with BoxBrownie (Source: Facebook )

For the best results, consider in-person home staging or using a virtual staging company . Staging a home has an enormous impact on the buyer’s perspective, especially in virtual home tours where they are likely to zoom in on photos and actively search around each room.

Top virtual staging companies, like BoxBrownie, create highly realistic images for an affordable price with an incredibly fast turnaround. Virtual staging with BoxBrownie enables you to produce the most efficient and effective strategy, driving maximum traffic to your listings.

Visit Box Brownie

As you learn how to make virtual walk-throughs, there are certain steps you must remember to take for every shot. Making sure your tripod is level will only take a few seconds, but it’s essential for any image, video, 360-degree, or panoramic photo you’ll take. In real estate photography , having clear lines and angles is absolutely essential. Don’t try to create panoramic or 360-degree images without a level place to put your camera.

If your tripod does not come with a built-in bubble level, simply download a leveling tool on your smartphone, like Bubble Level for iPhone or iHandy Level . Level the tripod by adjusting the legs until the bubble is centered between the lines.

At the beginning of your shoot, test each shot on your image list. As you learn how to make a virtual tour that generates leads , you’ll notice specific details that need to be adjusted, like lighting, the camera angle, or oddly placed decor.

Real estate photoshoot with Matterport camera (Source: Mantle Realty )

If you notice something distracting in the shot, move the camera or stage the items in the room accordingly. Keep an eye on any mirrors, glass, or windows, making sure you and your camera do not appear as a reflection in the pictures. If you do, pick a different place to stand and operate the camera remotely.

With a thorough shot list and the correct camera settings, you’ll be ready to move through each room on the property to take pictures. Find the spot you planned in each room, set up your tripod, and take pictures. Check each image on the camera screen before moving the tripod, retake shots as needed, and confirm you have all the images you need before moving on to the next room. It’s better to have too many photos than too few.

Once you have all of the correct shots of the property, it’s time to create the virtual tour with your software. Regardless of what equipment and tools you need, the process of how to make a 3D tour will generally follow these three steps:

• Upload Images to Software
• Add Extra Features
• Consider Outsourcing the Virtual Tour

Uploading images to virtual tour software (Source: EyeSpy360 )

Start by uploading your images into your software program. If it’s your first time creating a virtual tour, the software may teach you how to make a virtual tour through step-by-step prompts. Go through the steps of adding static or panoramic images, and the software will stitch static images together for 3D virtual tours and assemble the panoramic photos for 360-degree tours.

Virtual tour creator (Source: iStaging )

Most software programs include additional features to improve your tour and enhance the viewer’s experience. These can include audio descriptions, interactive links (also called hotspots), music, or text. Depending on your software choice, click on settings or the edit button to get a choice of extra features to add to your virtual tour. Viewers will be able to back up, zoom, or change directions automatically with their mouse when the virtual tour is complete.

Virtual tour freelancers (Source: Fiverr )

Virtual tour software providers have made the process very simple, but that doesn’t mean every agent has the knack for editing videos or learning high-tech software programs. Many new real estate agents attempt to do everything themselves, but there are many cases when outsourcing is the most efficient way to create a virtual reality tour, 3D tour, or floor plan.

It’s easy to find a professional freelancer to help make a virtual tour on Fiverr. Just search for a virtual tour freelancer and browse through hundreds of profiles, examples, and reviews. Before beginning your project, you can even contact freelancers to ask questions and agree on a price. See who’s available on Fiverr today.

Visit Fiverr

Once you’ve finished creating your virtual tour, take every opportunity to advertise it on your listing. Many virtual tour software programs provide a link or HTML code to embed the tour on websites, emails, or social media. In fact, it’s best to develop a system for sharing and promoting your tour and add that to your marketing or open house checklist .

Here are some of the best places to share your tour for maximum reach:

• On your IDX website
• Single-property websites
• Zillow listing
• Email campaign
• Social media
• Real estate newsletter

Virtual tour with real estate logo (Source: Ricoh360 Tours )

Statistics & Benefits of Creating a Virtual Tour

Although there are many tools on the market to make the process of creating a virtual tour easier, the reality is that it requires additional time, money, and attention to complete. It’s important for you to evaluate whether or not this is a crucial element of your real estate listing marketing plan .

However, there are a few major benefits to creating and publishing VR tours:

• Fewer wasted appointments: Although it’s great to have a large pool of interested buyers, it’s extremely frustrating when you spend time scheduling and managing showing appointments for buyers who aren’t interested in purchasing the listing. Virtual tours help many buyers self-eliminate, and studies show that they can reduce wasted viewings by about 40% .
• Appeal to a wider audience: You may be surprised at the number of potential buyers who are moving from out of state or are unable to visit properties for other reasons. Since virtual tours provide a more realistic view of the home, you may receive offers without even having to schedule a showing. In fact, almost 90% of prospective buyers stated they are more interested in a property with a 3D tour that allows them to take digital measurements of rooms. Additionally, 55% of buyers said they would be willing to purchase a home sight unseen if it had a virtual tour.
• Give your listing a competitive edge: Zillow listings with a virtual tour receive an average of 68% more views . If you want to attract the largest number of potential buyers, virtual tours are an incredible strategy.
• Generate more listing leads: In a study by Matterport , 83% of Millennials and 94% of GenZers stated they would prefer to work with an agent who offered virtual tours.

Virtual tours provide potential buyers with a unique, fun, and engaging tool to view a property online. There are a few different types of virtual tours that can help your real estate listings generate significantly more interest and increase the sale price. With the right equipment, software, and strategy, learning how to make a virtual tour can be relatively simple and can make a big impact on your business.

About the Author

Find Kaylee On LinkedIn

Kaylee Strozyk

Kaylee Strozyk is a regular contributor for Fit Small Business, specializing in real estate. She's a freelance SEO copywriter for real estate, B2B, and SaaS companies

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Free Toolkit: How to Make a Real Estate Video Tour

Inside the toolkit:.

• Learn how to record an apartment video tour that converts.
• Watch our step-by-step unit recording best practices video.
• Download our 9-point cheatsheet for future reference.

About the Guide

Marketing your properties in the modern leasing landscape presents some unique challenges. Prospective renters are busier than ever meaning, they aren’t able to travel to the property prior to leasing. Or, they could be looking for a more convenient touring experience such as a virtual tour. There is more noise from competition in the market than ever before. So how do you stand out from the crowd and make your leasing life easier?

Turn to video! Using this toolkit, you’ll learn how to use live or pre-recorded video to overcome the problems of geographical distance, busy schedules, and a lack of easy, transparent communication with your online audience. Afterward, you’ll be able to create a truly authentic experience that will make your videos and community stand out.

How to Make a Real Estate Video Tour

For those who lack experience in video, don’t fret! Making a virtual tour or hosting a live video tour may be intimidating at first, but this is why we’ve put together this step-by-step guide to help you through the entire process of creating video tours of a multifamily community.

When you download our toolkit above, you’ll learn:

• How to make a real estate video tour that will stand out from the crowd
• Video tips, tricks, and best practices for smooth recording
• How to shoot real estate video with your smartphone and make it feel professional
• How to make real estate video tours personalized to your prospect’s needs
• Guidance on how to best record or showcase a multifamily unit on video
• How to make a property video show off local amenities
• How to shoot virtual tours with intentionality on every shot

In the toolkit, we lay out an organic step-by-step approach to record or host a video tour. You will begin, just as you would in real life, with the entryway. Then you will move through the various spaces, moving the eye of the camera just as you would scan a space naturally—panning the camera slowly and methodically to give the audience a complete, transparent tour experience.

As you go, you can describe the space as you would in a live, face-to-face tour. With pre-recorded video tours, you may need to be more thorough than you normally would in order to cover any questions your prospective renters might possibly have. However, with pre-recorded video tours, additional audio can be added at a later time via voice-over when created on Realync’s video leasing platform.

With our time-tested apartment video flow-through instruction guide, you’ll be able to create a video tour that feels organic and is as inviting as a traditional face-to-face tour.

Real Estate Video Ideas

Once you catch the bug to start making videos to promote your multifamily community, your mind may begin to explode with creative real estate video ideas.

You want to make the best real estate videos you can, but there are a number of real estate video techniques that you should learn to create in order to make your real estate video marketing campaign effective.

Here is just a sampling of the creative ways we’ve seen multifamily professionals at communities all around the world find success with video tours:

• Real estate intro video showcasing the exterior of the building and signage.
• Real estate intro video part 2—introducing the team members and explaining everyone’s role at the community.
• Apartment community clubhouse video displaying the common areas of the community, the clubhouse, and its related perks in detail.
• Apartment amenities video showcasing all that the community has to offer outside of just the units themselves.
• Floor plan or unit-specific videos showcasing the various units offered and differences between each interior real estate video.
• Neighborhood tour videos showcasing the area surrounding your community, the local shops, parks, and all that they have to offer.
• Move-in videos welcoming new residents to the community and walking them through move-in instructions and managing expectations for a typically stressful day.
• Maintenance how-to videos instructing residents on care tips or instructional videos for various items throughout their unit to help cut down on maintenance requests and key-ins.

Our advice is to think big when it comes to your video efforts for your community. Not big in terms of budget, but big in terms of scale and reach. Think what a video of every single floor plan, or even better, every single unit could do for your leasing efforts. Or how powerful it’d be to be able to showcase all of your amenities with the few clicks of a button. Have a prospect asking about the surrounding area? Show, don’t tell them by quickly sending a video or two showcasing all the area has to offer.

To make all of this happen though, you’ll need to learn to operate a camera like a professional. Don’t worry, it’s not as hard as it sounds. In the toolkit above, you’ll learn to apply simple tips like keeping pan and zoom motions natural for your viewers and pacing your narrative to match your camera movements.

Other important tips include setting up adequate lighting for video tours, turning on ceiling fans for a sensation of movement in the space, incorporating all of the necessary address and contact information when editing videos, including Fair Housing logos and disclaimers, and much, much more.

Real Estate Video Marketing

By now your head may be swimming with all of this information about making real estate videos. But now it’s time to talk a little bit about marketing.

You may make great videos for your properties, but if you don’t share them effectively, no one will see them. Not to worry, with Realync, we make it super easy to share your real estate videos to anyone on any device via the most popular social media networks, email, text, and more. Need to send videos internationally? Do so with ease using WeChat or WhatsApp.

With Realync’s on-site training, you’ll learn to do effective real estate marketing with video, how to create real estate videos for marketing, how to post videos, where to post videos, and the best ways to engage with your audience online. Realync makes it so easy to create polished real estate videos, that you can even use them for real estate video ads that will bring customers right to the tours you make.

We’ll help you use your natural, preferred presentation style to create videos that match you, your property, and your location perfectly. You’ll learn to make real estate video marketing scripts, get tips on how to leverage your funny real estate ideas including funny real estate ads.

Running a marketing campaign online and through social media can be a full-time job. But with Realync, you get all the tools and guidance you’ll need to make it easy and fun.

Real Estate Video Equipment

A lot of people think that making professional quality videos means acquiring loads of expensive film equipment, learning to use it, and then worrying about maintaining it.

You might start Googling “real estate video equipment,” “canon t3i real estate photography,” and “best camera for real estate video 2018” as many people commonly do. But with Realync, you don’t need any of that stuff to make great real estate videos. All you need is our easy-to-use, comprehensive app, your phone, and a little creativity.

Beyond using Realync, we recommend adding a device stabilizer, wide-angle lens, external mic, and external lighting to your smartphone to make sure that your real estate video appears to be filmed on much more professional equipment than a phone.

Real Estate Drone Video

Drone footage is a great asset for any real estate video package. Drone footage gives you an easy way to create exciting overview shots of your property, the surrounding area, and any hard-to-reach spots that you want to show prospective tenants.

Drone footage can:

• Create dynamic outdoor scene shots
• Display hard-to-reach areas
• Serve as engaging intro and outro material

Most people can learn the basics of flying a drone in a few minutes. However, you should take the time to learn how to compensate for the wind while flying outdoors, among other risks. You’ll also need to find out whether or not you need a license to fly a drone for real estate in your location. Real estate drone jobs and real estate drone businesses are taking off because of the complexity that can come with operating drones. But, they’re in high demand because drone footage can be a great addition to real estate sales videos.

Real Estate Video Software

In traditional video production, filming and editing are separate jobs. That’s because the technology simply did not exist to make editing a simple and intuitive process. Digital video editing is still a complex discipline, but Realync’s real estate video editing software makes it easy and intuitive to edit your real estate footage into compelling, professional quality real estate video packages.

Our real estate video maker makes it easy to:

• Record individual video clips
• Trim and alter footage
• Add title overlays, captioning, and other text
• Layer in audio tracks for music or voice-overs
• Automatically add the Fair Housing and ADA logo and disclaimer
• Stitch it all together seamlessly with the touch of a button

With just a little practice and inspiration, you’ll be producing professional-quality video tours and marketing spots in no time.

Real Estate Photography

While videos are key to marketing and displaying your properties, high-quality photography is still very important. You should research and practice framing, lighting, and composition. It’s critical to find the best real estate photography camera app for your specific phone, and research “real estate video exposure” tips for smartphones.

High-quality images relate information in a different way than video by allowing the viewer to study a single frame. This can be helpful when your buyer is focused on details and wants to really study each part of a real estate photo.

Real Estate Videography Tips

While the art of videography has been around for some time, it is not a science. However, here are some best practices to keep in mind when shooting real estate tour and promotional footage:

• Your face adds value. Prospective renters want to see the property, but they also need to get a feeling for the people they will be renting from. It’s a good idea to incorporate your face and voice into your videos.
• Master timing . You can fix a lot in the editing phase, but recording using compelling timing is key to keeping viewers engaged. This takes practice and some intuition from experience.
• Brevity is better. Cover all the shots, angles, and information that needs to be covered, but be respectful of the viewer’s time. Find the balance between concise and thorough.
• Use adequate lighting. When planning a tour, be sure your interiors are well-lit when shooting. Consider exterior light available, and bring along an external light source just in case.

Virtual Tours for Real Estate

360 virtual tours is another type of tour in real estate. And like we mentioned before, unit-level video tours are other options you’ll see. Time and practice have proven that a live or recorded human-hosted video tour is essential in the apartment search for prospective renters. With 3D virtual tours, if you struggle to learn how to make a virtual tour video, then look to Realync’s Real360.

With Realync Studios , we can create your videos for you. Or show you how to make a video tour and virtual tour for real estate using our DIY video tour app. A virtual tour app makes the apartment search authentic and makes prospective renters feel like they are really there.

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by providing construction updates and showcase your space without having to do hard hat tours.

PRE-LEASE OCCUPIED UNITS

by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.

CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES

when you receive notifications when prospects are viewing videos to cater your follow up.

SPEND LESS TIME TO CLOSE EACH LEASE

by removing roadblocks and barriers in the leasing process.

INCREASE SIGHT-UNSEEN LEASING

by making it a breeze for out-of-market leads to choose your community.

Improve Community Engagement

Promote your programs better.

via pre-recorded videos by linking via social media or internal apps.

DECREASE MAINTENANCE REQUESTS

by creating maintenance videos.

REINFORCE COMMUNITY RULES

by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.

REDUCE REPETITIVE QUESTIONS

because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.

More Than Software

Virtual training.

is available for every property utilizing Realync.

Make your video efforts consistent

with one set, standardized process and platform.

TRACK ENGAGEMENT And Usage

across your entire portfolio.

Partner with the Realync Team

to create a personalized training program to be rolled out across all properties.

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Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!

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The 14 Best Real Estate Videos of 2023

Updated: December 14, 2021

Published: September 16, 2021

Real estate videos are a powerful way to draw attention to your listings and your realtor profile. The Profile of Home Buyers and Sellers reported that 51% of buyers found the home they purchased on the internet. Including powerful visuals in your home listings is paramount to standing out and generating more leads .

Real estate mogul Barbara Corcoran began by recording videotapes of her listings. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. Potential clients could search for the videos online, individuals who were interested in a property reached out to Corcoran's team, and the business grew.

I've compiled the best real estate listing and agent videos to inspire you to create your own. Let's dive in and see what makes them so excellent.

Real Estate Listing Videos

Listing videos provide an overview of the homes and properties you're selling. An exciting and engaging video will pique buyers' interest and make them more likely to reach out to you or your real estate agency. It’s one of the best real estate marketing techniques you can employ right now.

Videos have become even more important since the pandemic. Buyers are no longer as eager to book a private viewing and are more interested in viewing a home online without stepping out of their current home. In short, real estate videos are a social-distancing-friendly method of showing a home to a buyer — no keys required.

Best Real Estate Videos

1. lifestyle production group.

The absolute best real estate videos are made by Lifestyle Production Group, a video production company that creates videos for realtors and real estate agencies. The group focuses on the homes’ architecture and the area surrounding the properties.

On its YouTube channel , it creates video compilations of some of the most expensive and luxurious homes in the United States. In the video descriptions, it includes time stamps for each of the homes shown in the video. It also gives enticing names to each of its videos, such as the one below, which is titled “Find Out What $32,000 a MONTH! Gets You in Miami Beach, FL.”

We recommend watching their videos to learn how you can create a real estate brand on YouTube and see expert videography in action. The videos show how rooms flow together and the company zooms in on the details that might not be captured with real estate photography. The cinematographer makes an excellent use of light to create contrast, highlight details, and make the rooms look more appealing.

What We Love

• Lifestyle Production Group’s videos are professionally and expertly done
• The use of light, motion, space, and distance make the video more engaging
• Drone shots and close-ups show off all the features of the properties
• The visuals do most of the talking — there isn’t a voiceover

How to Make a Similar Real Estate Video

Lifestyle Production Group’s videos work so well because they use top-of-the-line gear and expert cinematographers. You can make a similar video by adhering to the following tips:

• Use close-up shots and distant shots to create a sense of dynamism within your video.
• Hire a drone videographer if possible. Set aside a budget of $500 to $1,500 for 1 to 3 hours of shooting.
• Be sure to use the light to create contrast or highlight the home’s top features.

Luxury Real Estate Videos

2. bespoke real estate.

Bespoke Real Estate is a high-end, real estate brokerage firm, and its team creates excellent listing videos. They feature sweeping drone shots and crisp clips of the interior, and a detailed overview of the property is included in the video description.

The listing videos are posted on YouTube, the second most popular search engine behind Google. Optimizing your videos for keywords your prospects search for will help your videos rank in search engine results. Check out this ultimate guide to SEO to learn more.

• The sweeping drone shots of the property show off the desirable location.
• The video’s smooth transitions show off each room in natural light.
• The video shows shots of people enjoying the property and its views.
• The video ends with a sunset, which provides excellent lighting.

Bespoke Real Estate’s video has a high production value. You can make a similar video by adhering to the following tips:

• Save money by taking interior real estate photos on your own using a rented camera.
• Think of the time of day when shooting. Begin the video with bright morning shots, then close with a sunset shot.

3. The Boutique Real Estate Group

The Boutique Real Estate Group’s listing videos feature luxury homes in California. The videos have energizing background music to enhance the stunning visuals of the homes.

The videos include footage of the area surrounding the home. Everything in the home looks like it’s ready for use. As such, it’s easy for viewers to imagine themselves interacting with the home — cooking in the kitchen, watching television in the living room, and spending time in the backyard.

• The nearly static opening shot gives a sense of anticipation.
• The camera speeds up at the end of each shot at the beginning, building on the sense of anticipation.
• The slow-motion interior shots ensure we linger and don’t speed through the home.
• Home specs appear throughout the video, overlaid and embedded in the background shot.

The Boutique Real Estate Group’s video makes a great use of movement to draw us in, build anticipation, and let us linger on the details. You can make a similar video by doing the following:

• Make use of nearly static or slow motion shots to create a feeling of anticipation and to linger on the best details.
• Overlay the specs of the home — like the square footage and number of rooms — throughout the video. The Boutique Real Estate Group did it so that the specs go in line with the background.
• Don’t be afraid to linger on the best parts of the home. This video focuses on the pool, one of the best features of the property.

4. Doksimon Homes

Doksimon Homes is a Ghanaian real estate company that specializes in luxury real estate in Accra. Each listing video provides a cinematic overview of the home, and the owner of the company, Michael Doksimon, invites viewers to subscribe, right away including an unmissable call-to-action.

In the video above, the realtor introduces the property by talking straight to the camera. He uses a variety of camera angles to keep the video exciting and engaging.

• As Doksimon speaks in the beginning, the camera angle changes, keeping the scene dynamic.
• The video shows not only the home but the community around it.
• The realtor shows off all sides of the home from the outside so that you can see the backyard, windows, and outer walls.
• Doksimon shows off the highlights of each room as he walks us through.

Doksimon’s video is excellent because he walks you through the entire home and lingers on every highlight. You can make a similar video by doing the following:

• Make use of camera angles to make speaking shots more dynamic. Doksimon makes his video more engaging by keeping the camera moving.
• Show off the rest of the gated community or neighborhood.
• Don’t be afraid to talk as you show off the home, and be sure to ask viewers to subscribe.

Drone Real Estate Videos

5. emily kellenberger.

Emily Kellenberger is a top-ranked real estate agent based in California. Her listing videos display cinematic shots of the interior and exterior of the homes, and they feature aerial drone footage.

The videos also include Emily's contact information so potential clients can reach out if they're interested. The footage is crisp and smooth, and it emphasizes the importance of stabilizing video clips so the footage isn't shaky. Almost all of the footage is captured on a drone camera.

• The slow-motion outdoor drone shots show off the land around the property.
• The wide-lens interior shots show off each room’s architectural details.
• The motion of the camera gives a sense of discovery or of walking through the home.
• The video ends with another outdoor drone shot zooming away from the home, as if the viewer is leaving.

Emily Kellenberger’s real estate video makes an excellent use of movement to give viewers a sense of discovery. You can make a similar video by doing the following:

• Open with a shot of the land outside the property. If you can’t hire a drone videographer, try hiring a drone photographer to take overhead shots of the land.
• A real estate video is a virtual “walking tour” of a home. When filming shots, pan in slowly to give a feeling of a real tour.
• Close with a shot of the outdoors again to bring us full circle.

Creative Real Estate Videos

6. amy youngren.

Amy Youngren excels in real estate marketing through her videos. Indeed, she was previously named one of Inman's 100 most influential real estate leaders . In each video, she describes the main selling points of the home and the neighborhood.

This particular example, titled “We’ve got all the starry eyes for 89 McGill Street,” is one of her most creative videos. She walks us straight to the front door of the property while she describes what makes the apartment so desirable. The video demonstrates her personality, knowledgeability, upbeat attitude, and professionalism.

• Youngren opens up the video as she walks to the property, showing viewers a path they might walk on the way to their new home.
• She verbally communicates all of the key features and benefits of the home to complement the video imagery.
• Her attitude is upbeat and persuasive; she makes it sound like she’d live there.
• Closed-captioning is included within the video to make it accessible to everyone.

Amy Youngren’s real estate video is an excellent example of a creative way you can present a home while still communicating its key highlights. If you’re comfortable standing in front of a camera, you can make a similar video by doing the following:

• Walk to the front door of the home while talking straight at the camera — you’re essentially talking to the viewer, your prospective buyer.
• Don’t be afraid to show off your personality and give a fun name to your video.
• Include closed-captioning to ensure all of your prospective buyers know what you’re saying.

7. Sonya Lopez

Sonya Lopez is a realtor who specializes in Florida homes. In her videos, she takes a similar approach to Youngren’s, though the footage is a lot more relaxed. In one of the shots, you can see she’s using her phone to film the video.

We love this video because Lopez walks you through the home as if you were right there with her. In contrast with Amy Youngren, who speaks directly to you in the video, Sonya Lopez acts as if she’s beside you. The camera is your eyes.

• Lopez opens the video by first speaking directly to the viewer.
• She verbally communicates all of the key features and benefits of the home.
• She stays off camera as she shows off the home, almost as if she’s walking beside you.
• Her contact information is at the bottom of the video in every shot.

Lopez’s example is stellar because it shows that you don’t need expensive gear to create a persuasive and effective real estate video. You can make a similar video by doing the following:

• Take a moment to speak straight to the camera — you’re essentially talking to the viewer, your prospective buyer.
• Purchase a handheld phone stabilizer like this one to ensure your phone footage looks professional.
• Walk through the home just as you would in a real tour with an actual client.

Real Estate Agent Videos

Videos have become key tools for realtors to share their listings and introduce themselves to prospective clients.

Creating an agent profile video allows you to introduce yourself to prospects. You can show your personality and let people know why they should choose you to be their real estate agent.

1. David and Anna Solomon

David and Anna Solomon are a mother and son team who run the Solomon Property Group. They lean into their years of experience in the real estate industry and that the agency is a family business.

They mention the driving principles behind their agency, and the upbeat music keeps the video exciting.

2. Stephanie McCarthy

Stephanie’s video includes clips of her going about her day-to-day life, as well as clips of her interacting with clients. Her focus is on educating clients and helping them through each step of the home buying process.

She describes what sets her apart from the competition. In this video, Stephanie effectively displays that she wants to build your trust, earn your business, and become your lifetime realtor.

3. Chauncey Pham

In this real estate agent video, Chauncey Pham talks about how she likes to take the beaten path. She also shares how she uplifts her values — authenticity, caring, and innovation — in each of her deals.

She also speaks about her vision about changing the way realtors are regarded by the public. The video clearly shows Chauncey’s approach to real estate and her core values.

4. Laura Riascos

Laura Riasco introduces herself in this video by speaking about her background and what attracted her to the real estate industry.

She also talks about how she likes helping people and includes videos of homes and architecture interspersed throughout her chat. She makes her priorities clear: building a high level of trust with clients and diminishing stress. The video portrays her as a personable and well-respected agent.

5. Veronica Campos

Veronica describes her background in real estate in this effective agent profile video. It includes shots of her working with customers. She also talks about how she maintains her relationships with her clients. You can tell her clients feel comfortable working with her.

She reflects on how she enjoys helping people through the sales process, ultimately changing their lives for the better.

6. Danny Baron

Real estate agent Danny Baron highlights the key traits that help him in his role: integrity and character, consistent communication, positive attitude, and negotiation skills.

He also touches on what sets him apart from the competition. And he goes into detail about his past experiences that have led to his real estate success.

7. Andrew Leung

This video shows a different angle you can take with your video. Not only does it introduce the agent, it includes details about the agency.

Andrew Leung works for an online real estate agency called Purplebricks. In this video, he introduces himself and talks in depth about what sets Purplebricks apart from other agencies.

Real Estate Videos Will Help You Sell More Homes

Creating real estate videos will help you reach more people, generate more leads, and grow your real estate business. The best part is that you don’t need to request the key from a seller’s agent every time you want to show it to a prospective buyer. Simply use the video tour to show off the home, and your leads will grow exponentially.

Editor's note: This post was originally published in November 2018 and has been updated for comprehensiveness.

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Virtual property viewings: how to film a house tour like a pro

Shoot your own home video walk-through during lockdown.

Being in lockdown doesn’t mean your house sale has to stall. Many estate agencies are now offering virtual house tours as a great way to showcase your home to prospective buyers or even renters .

With the high-quality cameras available on most modern smartphones, shooting your own home video walk-through or even conducting live video calls couldn’t be easier, says James Somers, head of residential lettings at UK Sotheby’s International Realty . Here he shares his expertise on home staging and filming a professional-looking house tour video to help you remotely show your home off at its best.

1. Remove all clutter

The golden rule of home staging: get rid of all the clutter in your home. Floors and surfaces should be clutter-free and now that you have the time, your cupboards should be neatly organised. Storage is a big requirement and prospective buyers are likely to ask to see inside cupboards.

2. Up the quality

Check to see whether your phone’s video is set to the highest quality as a low-quality video will just frustrate the viewer. Remember, if someone is going to make an offer relying entirely on your video, they must be able to clearly see the content.

3. Good lighting is essential

Pull curtains right back from windows and blinds up as far as they'll go to allow the maximum light to flood your rooms. Make sure you shoot your video or arrange your video call during daytime rather than evening, so that buyers can see the natural light your home gets, and the way it falls. For any darker rooms or spaces, turn on a light to help brighten them up.

4. Leave doors open

This is a great way for light to get into those more gloomy areas of the home, such as corridors. Also, keeping doors wide open means you can easily manoeuvre your way through your home and don’t have to worry about that creaky hinge interrupting you when filming.

5. Make your bed look inviting

It might sound obvious but plump up pillows and cushions and put a throw over the end of the bed for added cosiness. The bedroom is a key room and it’s important to make it look stunning.

6. Don’t ignore the outside areas

A true house tour starts with a view from the street as ' kerb appeal ' means a lot to people. If the property has a garden or balcony , make sure you show that from the outside and not simply through the window – this is a key asset and often comes at a premium for any prospective tenant or buyer and should be emphasised in your video.

7. Map a route through your home

Plan your path before you start filming so the video runs smoothly with no sudden changes of direction because you’ve missed something. I’d also shoot with the sound off so that the viewer can focus purely on the content and not on the narration. If there are any features you want to highlight, zoom in so the viewer can clearly see them (see point 10).

8. Don’t move too fast!

It’s important you move slowly enough for the viewer to see everything clearly. Do a test run first and view the recording for yourself so you can see if there’s any areas where you’re moving too quickly or not showing something clearly enough.

9. Positioning is everything

When scanning the room, it is important to do this from at least a couple of different positions in the room. I’d always advise the first point to be as you walk through the door to the room, and the next view to be from the opposite corner scanning from wall-to-wall and floor-to-ceiling to show the room in its entirety.

10. Attention to detail

Make sure you highlight and emphasise any unique or charming features of this property as this could be what sets your home out against the rest. Whether it’s a stunning period fireplace, electric blinds, lighting features, or your home media system, zoom in and share the love as these are great selling points.

Assuming your video does its job and your prospective buyer is really interested in your home, they can request a live video call to ask questions about the property and have another look with more control over the direction of the filming. 'This will usually be done with the agent included in the call so the owner can rely on them to help with any questions,' says James.

And if you’d prefer to make the video in sections rather than one long journey, your agent should be able to help you compile them into one film.

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How to create enticing real estate videography.

A high-quality snippet of footage can capture the imagination of a home buyer. Learn to create real estate videos to broaden your filmmaking skillset.

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Real estate videos help sell property

Film your real estate video

Edit your real estate video

What is real estate videography?

• Real estate videography is filmed documentation of a house that helps sell it.
• Realtors, as well as freelance filmmakers looking for a side gig to add to their existing services, can benefit from learning to create real estate videos.
• Editing footage well is essential to making a great real estate video and selling a property.  

Real estate videos help sell property.

Buying a home is one of the biggest financial decisions someone can make in their lifetime. The process is exciting, but it’s also filled with uncertainty for potential buyers. This is where real estate videography and real estate marketing come in. Real estate videographer Brandon Emerson defines it well: “Real estate videography is transporting the viewer into the home and making them familiar and comfortable with how it’s laid out.”

Whether you’re a realtor selling a home or a videographer trying to market your video services to realtors, the principles of real estate photography and videography are valuable skillsets to learn. If you’re a realtor, knowing how to do this yourself can save you quite a bit of money. If you’re a freelance videographer, knowing how to create real estate video gives you a marketable skill you can sell to property owners or realtors. 

Is real estate videography profitable?

Many people just starting out wonder if there is a market for real estate videography. The answer is yes — profitability will depend on your ability to edit videos yourself rather than hiring out. Virtual tours became much more popular during the COVID-19 pandemic, and because of this, people are beginning to expect them. “Realtors are way more into it than they were two years ago. The pandemic forced a shift in the industry,” says Emerson. 

3D tours help buyers decide.

In addition to traditional video tours of homes, 360-degree views of home interiors are becoming more popular as many home buyers shop for homes online. Here, the focus is on traditional filmmaking, but virtual reality experiences (VR) and immersive photography are worth looking into as well. 

Regardless of whether you’re a real estate agent, a freelance videographer, or just someone trying to learn a new filmmaking skill — you can get started with home walk-through videos and other ways of filming real estate immediately.

Make your real estate video.

To make a good real estate video, you’ll need some equipment, a bit of technical knowledge, and video editing software like Adobe Premiere Pro . 

Gather your tools.

For a basic real estate videography setup, all you need is a camera to shoot with and a tripod. You can use a smartphone in a pinch, but a camera that’s designed for video usually results in a higher-quality video. A lens with variable focal length is good if you want to zoom, and if you’re trying to capture large rooms all at once, a wide-angle lens is helpful, too. 

• A tripod or steadying device . To project stability and comfort with your video of the property, use a tripod. If you’d prefer to do a walk-through video, invest in something that stabilizes the camera as you move or a camera with built-in image stabilization. For smartphones, there are inexpensive gimbal (stabilizing device) options available so you can walk with the phone in hand. Learn more about stabilizing your camera while you move.         

• A drone . For the exterior, you can also explore drone footage and aerial video , if you have the budget. Aerial footage can show off the entire property, like the roof and other areas that might be hard to get to on foot. If you’re not familiar with drones, many drone pilots are available to capture aerial footage for reasonable prices. 
• Your body . The final tool is your own body. You’ll need to practice your “ninja walk,” as photographer Walker Esner calls it. “Walk very slowly when filming, and try to keep your head from moving to keep the video looking stable,” says Esner.

Shoot the video.

When it comes time to shoot the video itself, the whole process will go more smoothly if you cover three main bases.

1. Planning.

Before you start filming the video, you want to have a plan for the path you’re going to walk or how you imagine the video will be edited together. This ensures your video shoot goes smoothly and the viewer gets a sense of the setup of the home. For example, many videos start by coming into the house through the front door, walking to the kitchen, and then checking out bathrooms on the way to a bedroom. You want to make sure you minimize repeat views of areas so the viewer has a clear idea of where everything is. 

2. Lighting

More than any other component, making sure you have good lighting on the day of the shoot is critical. That can make the difference between a house looking dank and gloomy or bright and welcoming. Having some prop lights or lamps available to brighten up a room is a must. 

3. Staging.

Finally, depending on your time frame and the type of property being sold, having the property staged with things like tables, chairs, and beds can help potential buyers have a sense of what the home looks like when it’s “lived in.”

Read up on types of film shots.

It doesn’t hurt to have knowledge of different shot types as well. More advanced techniques like wide shots can level up your real estate videos without requiring a ton of extra work. “I start super wide,” says Esner. “It's usually an aerial shot, slowly moving in from the edge of the property. Then I’ll use a few tighter exterior shots of the house and finally a return to wide — it keeps it interesting.”

Once you’ve shot your video, it’s time to edit.

Edit your video into a professional package.

Once you’ve completed filming your video, you’ll need to edit it yourself to ensure it’s presentable before you upload it to YouTube or your real estate listing.

When you’re editing your video, here are a few principles to keep in mind. 

1. Be brief.

Make sure that the video is snappy and not too long. Most people judge whether or not a home is interesting to them pretty quickly, so you want your video to highlight the features of the home fast.

2. Learn to use transitions.

In Adobe Premiere Pro you can add transitions to smoothly move between two different shots, so your viewer feels that they’re walking smoothly through the property.         

3. Add voiceover.

If you have a voiceover, make sure it syncs with the imagery of the property to keep viewers from getting confused.

4. Add text.

Easily overlay text to add titles to your video . Highlight information like property details, features, and pricing. 

Once you’re done, you should have a high-quality video ready to share with prospective buyers. Don’t worry about making mistakes — practice makes perfect. And if you’re in the real estate business, you’ll have a lot of chances to practice. 

To get started with video work, explore more articles covering film techniques or learn more about what Premiere Pro can do.  

Contributors

Brandon Emerson , Walker Esner

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How to Make a Property Video (the Ultimate Real Estate Videography Guide)

In this guide, you’ll discover what real estate property videos are, why property professionals need marketing videos, what your options are for making videos, and why you should use videos to boost your property sales. Let’s dive straight in.

Table of Contents

What are real estate property videos?

In a fast-paced online world, your property listing needs to stand out. Attention spans are only getting shorter, and when you’ve got the opportunity to show potential buyers your property, you need to grab their interest, and quickly!

Property videos made using real estate photography are the ideal solution for getting eyes on your property and making it look even more appealing. Your buyers can picture themselves living there — which might make them more likely to buy. It’s a win-win situation.

Why do property professionals need marketing videos?

Still images can only give so much information. Buyers want to really get a feel for what properties look like, what the layout and floor plan looks like, and the general vibes of a house. That’s why property professionals — that’s you, by the way — need marketing videos to make sure the properties you’re selling make the maximum impact and leave a lasting impression on your buyers.

Still not sure? Here are 5 more reasons to embrace the power of video.

• People LOVE video: According to Cisco, global internet video traffic will represent a whopping 82% of all consumer internet traffic in 2022.
• Stand out from the crowd: A branded video can be the icing on the cake of your listing! Are your competitors using videos? No? Then your listing will be all the more enticing!
• Win more instructions: When pitching for your vendor’s business, just drop in: “Oh yeah, and we’ll be marketing your property with a beautiful 1080p HD video on the portals and our social media channels”. See what happens.
• Better for your SEO: Google loves engaging content and pages with videos often rank better than ones without. Property videos are good for your audience and good for SEO.
• Tyre kickers: Some kinds of property video will give an excellent overview of the house, weeding out people who would have booked a viewing and wasted your time but now, after watching the video tour, know not to bother.

What are my options for property videos?

When it comes to making a property video, you’ve got a few options. Let’s explore some of them.

Property video using only your smartphone

Smartphones are a great option for making a property video on a budget, but the quality of the footage inevitably won’t match the kind of video that a pro could shoot with all their high-level gear. For your more ‘typical’ home, however, this kind of self-filmed video walkthrough with you talking over it could be just the ticket.

As the agent, you can save time by filming the footage on the same day you visit the property for other things like taking photos, measuring up, preparing descriptions etc.

And because you’re doing all the work yourself, you’ll save a pretty penny that a pro would charge to film this.

How do I make a property video walkthrough using a smartphone?

You film all the clips, export them to your computer and stitch them together using a tool like Adobe Premiere Pro, Final Cut or iMovie.

We’re considering offering the ‘stitching part’ as a service. You go and film everything, send us your footage and you get back a lovely professional video. Would this be of interest? If so, please let us know your thoughts .

360° virtual tour video for your property

This one feels a bit sci-fi but it’s very impressive. 3D Virtual Reality Tours allow potential buyers to explore the inside of the property through a full 3D 360° walkthrough. If you’ve ever looked at a company’s internal Street View on Google Maps, it’s just like that.

People can navigate through the property, going from room to room as if they were actually there. They get a good feel for the property’s size and layout, and can view the rooms from any angle. If you’re feeling particularly fancy, you can use a VR headset for a totally immersive experience.

A high-quality 3D 360° property tour isn’t cheap, so they’re better suited to luxury properties with a higher return on investment. VR tours also work best on properties that are well presented throughout, rather than those trickier ‘viewing strongly recommended’ listings.

Want to see one in action? See this stunning Montpellier home via a Matterport 3D 360° tour.

How do I make a 360° virtual video tour?

Popular video making and photography company Matterport is a leader in the field of 360° property tours. The property is photographed using 360° cameras. Special software is then used to stitch the images together, creating a virtual property. You can also highlight areas of interest like hardwood floors or brand-new fitted appliances that you don’t want people to miss!

Professional property walkthrough video tour

A Professional Video Tour is a recorded walkthrough of the property, taking viewers into each room individually. You can even include the surrounding area or neighbourhood in your video, giving your potential buyers a flavour of the location.

Specialist camera and recording equipment is used to keep the camera still and smoothly glide around the house. Then, the footage is professionally edited in software like Adobe Premiere Pro, music and graphics are added, and ta-da! Your Pro Video Tour is ready to wow.

Pro Video Tours are still better suited for the higher end properties, but that does depend on your location — which will also determine the value and your commission and budget.

These professionally made property videos help to give a clear idea of size and layout, allowing viewers to feel as though they’ve already visited the property.

If you want to ditch the ‘Pro’ aspect of the video tour, then you could do it yourself by just walking around the house and record it on your smartphone. However, the difference between your video tour and a Pro Video Tour will be kind of noticeable.

How do I make a professional property walkthrough video tour?

Someone physically walks around the property, filming their point of view as they go. Whether that’s a professional videographer or someone with a smartphone is up to you and your budget — but we’d always recommend a professional.

Your video can be a simple walkthrough or something with higher production value, using tracking shots or even drone footage. You can edit the video after with branding, music and narration if you like.

How to make a Video Slideshow for your property in 3 simple steps

A Video Slideshow is the easiest and cheapest way to make a video tour. They simply transform property photos into video, playing them one after the other like a slideshow. While these may now sound pretty basic compared to the other 2 options, they can still look very cool!

Photos of the property are displayed alongside various transitions, motion effects, and music. You can also encourage people to contact you by adding your own custom branding and a CTA. Good video slideshows are much more dynamic and engaging than photos, and can help you to get real people through those doors!

• Take the property photos yourself or arrange a pro to help you.
• Load the property photos into a video software programme.
• Add motion graphics and music to the transitions, add your branding and a call to action and you’re all set.

How long should the video be?

That’s entirely up to you and your audience. If you want a dynamic-looking video to show off a luxury penthouse apartment, for example, we’d recommend keeping that on the shorter side. Think of attention-grabbing videos on Youtube and TikTok — that demographic wants fast-paced excitement. If you’re selling a mansion set in a sprawling estate filled with lush gardens and a tennis court — make sure your video is long enough to show every single detail. Your viewers won’t want to miss a thing.

Can videos help me sell more property?

The short answer is ‘yes’! Matterport, who we mentioned earlier, found that 74% of estate agents using its famous 360° video system win more listings — which means more sales.

Its survey also discovered that almost 80% of the 1,000 property buyers asked said they would switch to an estate agent offering immersive 3D property tours. So it’s easy to see the benefits of property videos on your potential sales!

When should you hire a professional videographer?

Hiring a professional videographer isn’t 100% necessary, but it’s something that we’d strongly recommend. It can be expensive, and we understand the temptation to do it yourself, but the professional finish you get from someone who knows all the tricks of the trade just can’t be matched.

Video Slideshows from Elements Property

If you like the look of property videos and want to learn more about what we can do, head over to our Video Slideshow page for more info and to see further examples, or get in touch if you’ve got any questions.

Simply send us your images and we’ll transform them into an engaging HD video in as little as just 3 hours! We’ll customise it with your logo and brand colours, a CTA to encourage viewers to take the next step, and you can even pick the music!

Want to try us out for free? We can offer you a free trial on 3 Video Slideshow orders. Just enter BLOG30 when you create an account .

Here are a few more examples that showcase our Video Slideshows…

Try Video Slideshow for FREE!

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Written by Alex Stretton

Alex is the Founder of Elements. Bad property photos and poor listings upset him so he built a business to help fix the issues. He also teaches agents how to take stunning property photos through blogging and delivering training for Rightmove members. Racket sports, street photography, travel and throwing his Triumph Tiger into some twisties are his main vices. Bang average golfer.

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How to add a virtual tour to your realtor.com® listing

• March 26, 2020

Before you add a virtual tour to your listing, check out our article on  best practices for filming a virtual tour .

Viewing and inspecting a property is an important part of the home search process, but is likely not an available option to many while we practice safe social distancing in light of COVID-19. In lieu of hosting open houses, help prospective buyers take a digital tour of your listing by uploading a virtual tour video in your realtor.com ®  dashboard.

We want to shine a spotlight on you!  Listings where agents have provided virtual tour content will soon be highlighted with new marketing treatments on our property search results pages.

How to add your virtual tour or video link

From the home page of your realtor.com ®   professional dashboard :

• Click  Listings  in the left-side menu
• Select the desired listing and navigate to  Listing Details

• Click  Save  and your tour will display on realtor.com ®  within minutes!

Once a virtual tour has been added to the listing, consumers viewing on realtor.com ®  will see a virtual tour icon – VR Tour – they can easily click to view the video. This icon appears at the bottom of the first photo on the listing display page.

Click here to log in  to your dashboard or  create your free account  if you do not yet have one.

Questions? Visit our  Support Site  or call us at 1.866.240.3608. 

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Video tours and social media teasers

An affordable, done-for-you service

Full video tour

• Add to Property Portals such as Rightmove and Zoopla
• Sales listings with videos receive more views and leads
• Email to Vendors and Prospects
• Display on a Video Wall
• Upload to your Website and YouTube channel

Social Media Teaser Video

• Share on social media
• Grab attention and Stop the Thumb!
• Short snappy teaser videos to get initial interest
• Build your brand on social media and win more instructions

Sales listings with videos receive on average 31% more leads and 36% more views than those without.

It really is a very affordable 'done-for-you' service

We look out for your new listings, we create both a social media teaser and full property tour video, you simply publish your videos, we do everything for you.

• NO apps to manage
• NO tech skills necessary
• NO time required for editing

Not the package you were after? Contact us to discuss your requirements.

• Done for you service - no wasting time with video apps
• We spot your new listings and use them to get all the details we need
• Quick revisions (e.g. price changes)
• An emailable preview page (impress your clients)
• Videos will show your company name, logo & contact details
• Easy PAYG - receive an Invoice at the end of the month
• Optional bespoke, fully branded video templates for a one off fee of just £500 - we then use these individual templates for all your videos

Prices exclude VAT

How we work

Attention grabbing.

Attention grabbing videos

- stop the thumb!

- Showcase both the property and your agency.

- Enhance your brand recognition and gain more instructions.

Two video formats

Tour Video in Landscape - ideal for property portals, your own website, agency video walls and YouTube

Teaser Video in Portrait - short and snappy, perfect grabbing attention on Facebook and other social media networks.

When you publish a listing we start work creating your videos.

You don't need to waste your time using video editing tools or tour apps - its all Done For You.

In just a few hours you will receive your videos to publish as you wish.

Cost Effecive

Our low fee makes it possible to produce videos for all listings.

Even if you've comissioned a full video tour, our speed allows you to jump start your marketing whilst waiting for this to be completed.

Quick Revisions

We can amend videos to change details, for example new photos or a change in price.

Its not all robots!

A real human being will pick the best photos, key features and captions to use.

If something doesn't look right we won't just blindly produce a video, we will talk to you!

Optional Bespoke Design

Our designers can create both a long form and teaser video template to fully match your brand and preferences including logos, colours, transitions, music and call to actions.

Your video templates are unique to you , no company will ever have the same style video.

Frequently asked questions

Why should i use you.

Our ‘done-for-you’ service is guaranteed to save you time, energy and stress as well as saving on outgoing costs for extra computer software you won’t be needing.

If you use our optional "Bespoke Template Design" no other company will have the same style of video as you. The template we design encompasses your own unique style and branding throughout.

How do I add the video tours to my social media sites and selling portals?

From your dashboard or the email that we send to you, simply copy and paste the player link into your property software’s Virtual Tour field and the video will be added to your listings.

For social media sites use the download button to save it to your PC or phone and then upload it your social media sites of choice (Facebook, Instagram, Twitter, YouTube etc).

How do you bill?

At the end of the month we send an Invoice for any videos produced during the month.

This can be paid with a Debit/Credit card or via BACS.

Do I have to enter into a contract?

No - you can cancel whenever you like and any videos already produced are yours to keep forever.

What happens to my videos if I no longer use this service?

They are yours to keep.

Any videos you’ve downloaded and then shared on Social Media / YouTube will be kept forever (or until you decide to remove them).

Videos that are hosted by us (e.g. links you’ve put into the property portals) are kept for 18 months.

We use cookies to help make this website better. You can change your browser settings to reject cookies. Otherwise, we’ll assume you’re OK to continue. Learn more .

Professional Editing for the Property Tour

Property tour videos capture the essence of the property, highlight its unique features and attract potential buyers. With our state-of-the-art video editing, translate your footage to an elegant property tour. With Esoft’s seasoned editing team, you can focus on what matters most: shooting more properties, serving more realtors, and putting more time aside.

Reasons to Offer Realtors Property Tour

Market demand.

Homebuyers see property tour videos as a convenient walkthrough showcasing the interior and exterior of a property, which surges realtors’ demand.

Competitive Edge

Shooting property tour videos help enrich your value proposition and service offerings. Thus, you can meet more realtors’ needs while staying ahead of the competitors

Engaging Marketing Materials

Real estate listings with property tours receive 403% more inquiries than those without videos. Not only give an overview of the property, but it helps your realtor clients to sell faster.

Essence illustration

Property tours highlight the key space, which is a popular option for realtors introducing a comprehensive overview of their property

Property Tour video: Browsing our collections

Explore our work here and get inspired on how we can help you offer the best property tours to realtors and their buyers.

Want a MORE comprehensive solution?

Try our Strategic Packages , specifically CUSTOMIZED based on your needs to help you sell more effectively!

Why Edit Your Walkthrough Videos with Esoft?

Speedy turnaround.

Upload your raw footage with instructions. Receive your input within 24 hours with unbeatable quality and scalable volume.

Customization

Make your shot memorable and unique with custom graphics, animated texts, effects, and a fully licensed music library.

Training Support

Get input, feedback, and advice from Esoft’s real estate video editing expert on angles, techniques, and tools to solidify your property tour video shooting techniques.

Handy Ordering System

Easily manage order status and working files, request instant support, and more in one platform.

Frequently Asked Questions About Property Tour videos

The cost of editing a property tour will vary depending on several factors, including the length of the source video, the level of post-production work needed, and whether you have specific requirements. At Esoft , we offer professional real estate video editing services at reasonable rates without compromising quality. Contact us to find out more.

Property video is the best way to ensure more eyes on your listings and generate higher conversions. At Esoft, we can help you create property tours, aerial tours, and other real estate videos for your property listings to attract more clicks and convert potential buyers into sales. By shooting stunning walkthrough videos for your property and offering the same to realtors and buyers, we can help you build trust and rapport among homebuyers.

Looking for Aerial Tour Editing solutions?