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June Chepkemei: Career Profile of Newly Appointed Kenya Tourism Board CEO

• June Chepkemei has been appointed as the new Chief Executive Officer (CEO) of the Kenya Tourism Board (KTB)
• Before her appointment, Chepkemei served in an acting capacity as the managing director at Kenya Investment Authority (KenInvest)
• She has also worked at Safaricom PLC and at the Konza Technopolis Development Authority

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TUKO.co.ke journalist Wycliffe Musalia brings over five years of experience in financial, business , and technology reporting, offering deep insights into Kenyan and global economic trends.

June Chepkemei is now the new Chief Executive Officer (CEO) of the Kenya Tourism Board (KTB).

Chepkemei will take over from John Chirchir who has been the acting CEO since November 2022.

According to the government gazette notice signed by Tourism Cabinet Secretary (CS) Dr Alfred Mutua, Chepkemei will serve in the position for a period of three years .

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“In exercise of the powers conferred by Section 37(1) of the Tourism Act, 2011, the Cabinet Secretary for Tourism and Wildlife appoints June Teclar Chepkemei to be the Chief Executive Officer of the Kenya Tourism Board for a period of three years," read the notice in part.

Who is June Chepkemei?

Chepkemei is a professional journalist with a master’s degree in communications studies from Moi University.

She holds an undergraduate degree in public relations and communications and a diploma in professional marketing from the Chartered Institute of Marketing (CIM), UK.

In February 2023, former Trade CS Moses Kuria appointed Chepkemei as the acting Managing Director of the Kenya Investment Authority (KenInvest).

Prior to her appointment as KenIvest MD, she served as the marketing head at the Konza Technopolis Development Authority.

She has also worked as a public relations lead at Safaricom PLC and a business journalist on a local radio station.

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Chepkemei started her career growth as a grocer in Nairobi’s Kibra, where she raised fees for her college studies.

“Some days I would be at Gikomba and Marikiti markets by 3.30am to get supplies,” she revealed.

What are June Chepkemei's achievements?

Chepkemei was named among the Top 40 Under 40 Women edition by Business Daily in 2023.

While at Konza, she lead the team that successfully bid for Kenya to host the International Association of Science Conference in 2024.

She played an active role in developing the Konza Innovation Ecosystem Initiative, bringing together players in government, the private sector, and academia to think through innovative solutions to challenges facing enterprises.

According to Nation , Kuria tasked Chepkemei with the responsibility of ensuring KenInvest grows investments from $500 million (KSh 66.2 billion) to $10 billion KSh 1.3 trillion.

As of December 2023, the authority under the leadership of Chepkemei, unveiled a strategy targeting KSh 1.5 trillion worth of investment in the next five years.

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Shift in Kenya's tourism sector

Chepkemei's appointment followed a shift in the Kenya tourism sector, as the country focuses on culture, history, and natural beauty.

The government plans to foster sustainable growth , create memorable visitor experiences, and support and empower local communities.

The state plans to collaborate with influencers and tourism ambassadors to capture and amplify the essence of Kenya's landscapes.

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Kenya Tourism Board Appoints June Chepkemei as new CEO

March 22, 2024

Former Acting Managing Director at the Kenya Investment Authority (KenInvest) , June Chepkemei , has been named the new Chief Executive Officer of the Kenya Tourism Board (KTB) .

As reported by Citizen Digital , Chepkemei will hold the position for the next three years, succeeding John Chirchir who has been at the helm of the tourism board in acting capacity since November 2022. Her appointment was confirmed via a gazette notice date March 19, 2024.

“In exercise of the powers conferred by Section 37(1) of the Tourism Act, 2011, the Cabinet Secretary for Tourism and Wildlife appoints June Teclar Chepkemei to be the Chief Executive Officer of the Kenya Tourism Board,” the notice reads in part.

Chepkemei was  appointed Acting KenInvest MD  in January 2023 by then Trade Cabinet Secretary Moses Kuria. She was at the time tasked with the responsibility of spearheading strategies to attract and grow investments to Kenya from USD 500 million to USD 10 billion by end of 2023.

In 2022, June Chepkemei successfully led Kenya’s team in a fruitful bid to host the 41st International Association of Science Parks and Areas of Innovation (IASP) world conference slated for 2024.

She was also part of the team that was charged with delivering Technology and Innovation Jamhuri in 2022. She has served as a member of the Taskforce on the Kenya Media Policy Guidelines, following her appointment by then ICT, Innovation, and Youth Affairs CS in 2021.

June Chepkemei was named among the Top 25 Women in Digital 2021 having pioneered the Konza Innovation Ecosystem Initiative that brought together various industry stakeholders to support the commercialization of research, innovation and the development of new solutions and enterprises within Konza Technopolis.

In 2017, she was appointed as the Project Coordinator for a New Institute of Strategic National Importance, Kenya Advance Institute of Science and Technology (KAIST), that was developed by the Ministry of ICT & Digital Economy in partnership with the Ministry of Education (MoE).

Before joining Konza, June Chepkemei was the Communications Business Partner at Safaricom Limited, after a six year stint in the media industry where she rose through the ranks from an intern to become a Business News Editor.

She holds a Master’s degree in Communications Studies from Moi University, a Bachelor’s Degree in PR & Communications from Moi University, Postgraduate Diploma in Professional Marketing from The Chartered Institute of Marketing of the UK, and an Executive Certificate on Innovation from Stanford Centre For Professional Development.

She is also a Chartered Marketer by the Charted Institute of Marketing (CIM), UK.

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John Chirchir appointed acting CEO of Kenya Tourism Board

KTB chairperson Joanne Mwangi-Yelbert (L) John Chirchir (C) and outgoing CEO Betty Radier

Chirchir takes over from Betty Radier, whose six-year term at the helm of the organisation had lapsed.

Welcoming the appointment on Thursday, KTB chairperson Joanne Mwangi-Yelbert lauded Radier for her astute leadership further expressing confidence that Chirchir will likewise exemplify stellar leadership.

“Her six years in office has helped positively profile the destination globally and I strongly belief that the incoming acting CEO will build on this to take the destination to the next level,” said Joanne.

Radier on her part remained optimistic that the efforts which were established under her leadership will continue to enrich the tourism sector.

“I am happy that the strategies we have put in place together with the ministry of tourism and the private sector to grow tourism numbers are yielding fruits with an increase in the number of domestic bed nights occupancy and international arrivals, we particularly applaud the domestic market for their support,” said Radier.

Prior to his appointment Chirchir was serving as the KTB's Digital Marketing Manager. 

He holds a Masters Degree in Hotel and Tourism Management, a Bachelor of Commerce in marketing and a postgraduate Diploma in digital marketing. 

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Kenya Tourism Board appoints John Chirchir as acting CEO

Kenya Tourism Board (KTB) in consultation with the Ministry of Tourism has appointed John Chirchir as its acting Chief Executive Officer.

Chirchir takes over from departing CEO Betty Radier, who has completed her full six-year term in that position.

KTB chairperson Joanne Mwangi-Yelbert hailed Radier’s tenure as a success, saying it saw through the development of a strong destination brand with widespread recognition.

“Her six years in office has helped positively profile the destination globally and I strongly belief that the incoming acting CEO will build on this to take the destination to the next level,” said Joanne.

Radier, who has been in office since 2016, praised the industry for its fortitude, ingenuity, and proactive measures to lessen the impact of the COVID-19 pandemic, which had threatened to undermine gains in the tourism industry. During that time, she has been in charge of key initiatives like leveraging partnerships and expanding the use of digital marketing, as well as evaluating and listing the Magical Kenya Signature Experience (MKSE).

“I am happy that the strategies we have put in place together with the ministry of tourism and the private sector to grow tourism numbers are yielding fruits with an increase in the number of domestic bed nights occupancy and international arrivals, we particularly applaud the domestic market for their support,” said Radier.

Chirchir, who has been serving as the Digital Marketing Manager, has extensive knowledge on destination marketing spanning for over 20 years and has championed marketing programes in Kenya’s tourist key source markets of Europe, Emerging, Africa and the US.

He holds a Masters’ Degree in Hotel and Tourism Management, a Bachelor of Commerce in marketing and a postgraduate Diploma in digital marketing. He has been key in KTB’s navigation of the board’s digital programs accelerated by the pandemic.

He has been recognised for his service in the public sector and awarded The Head of State Commendation (HSC), usually given to outstanding Kenyans who selflessly render their services to the country.

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Meet June Chepkemei, 35-Year-Old CEO, Kenya Tourism Board

J une Chepkemei has been appointed as the Chief Executive Officer (CEO) of the Kenya Tourism Board (KTD) for a period of three years.

Tourism Cabinet Secretary (CS) Alfred Mutua announced her appointment in a gazette notice number 3226 dated March 19, 2024.

Chepkemoi has been picked to hold the position effective, Wednesday, March 20, 2024.

“In exercise of the powers conferred by section 37 (1) of the Tourism Act, 2011, the CS for Tourism and Wildlife appoints June Teclar Chepkemei to be the Chief Executive Officer of the Kenya Tourism Board, for a period of three (3) years, with effect from the 20th of March 2024,” the notice read.

Reacting to her appointment, the Consumers Federation of Kenya (COFEK) Secretary General (SG) Stephen Mutoro noted that she was qualified for the role.

In a statement on X, Mutoro said Chepkemei is lucky but doubted whether the appointment was competitive.

“She is a lucky lady. Enough said. She has been named at KTB by CS Mutua. Not sure if it was competitive. But even if she is clearly not qualified, she is suitable for the job!” he said.

June Chepkemei Sparkling Career

At only 35 June Chepkemei has built an outstanding portfolio and stands out among her peers. 

In January 2023, Moses Kuria (then Trade Cabinet Secretary) appointed Chepkemei as the Acting, Managing Director (MD) of   Kenya Investment Authority  (KenInvest). 

KenInvest’s facilitates the implementation of new investment projects, provides after-care services for new and existing investments, as well as organizing investment promotion activities both locally and internationally.

June was the Head of Marketing & Corporate Communications at Konza Technopolis Development Authority (KoTDA) before joining KenInvest.

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June’s Contributions to Open University of Kenya Establishment

This made her receive a special recognition when President William Ruto was launching the Open University of Kenya (OUK) in Machakos County on August 3, 2023.

Makueni Governor Mutula Kilonzo Junior pinpointed June Chepkemei as one of the people who tirelessly worked behind the scenes towards the success of OUK.

“There is a young lady whom I must recognize. June Chepkemei, are you here? She is the second person I want to recognize for the work they did including ensuring the title deed for these five thousand acres is securely in the hands of Konza,” remarked the governor. 

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Other Top Positions She Has Held

June was the Communications Business Partner at Safaricom Limited having worked for 6 years prior to joining KoTDA.

The new KTB CEO has also served as the Project Coordinator for Kenya Advance Institute of Science and Technology (KAIST) under the Ministry of ICT & Digital Economy in partnership with the Ministry of Education (MoE).

June pioneered the Konza Innovation Ecosystem Initiative which was voted as the third most inspiring solution by the International Association of Science Parks and Areas of Innovation (IASP).

June was named among the Top 25 Women in Digital 2021 and appointed to the Taskforce on the Kenya Media Policy Guidelines.

Kenya Tourism Board Appoints Joanne Mwangi as Board Chair

Nairobi — Joanne Mwangi-Yelbert has been appointed the new chairperson of the Kenya Tourism Board (KTB), taking over the board's leadership from Jimi Kariuki.

Her appointment was made by President Uhuru Kenyatta in a gazette notice dated July 5 2022.

Joanne, who is the first female to serve in that capacity since the inception of the board thanked Kenyatta for acknowledging her leadership skills as she looks forward to bettering tourism in the country.

"I am passionate about Kenya and about tourism and look forward to sharing my experience in marketing Kenya as a top tourism destination. I am glad that I will have a role to play in developing and improving tourism in Kenya," she stated.

KTB's Chief Executive Officer (CEO) Betty Radier welcomed Joanne to the board noting her vast experience in marketing and leadership will take Kenya's tourism to the next level.

"I congratulate Yelbert on her appointment as the new chair, she brings a wealth of experience through her leadership and marketing which will no doubt ensure excellent execution of KTB's mandate. I look forward to working with Ms Mwangi-Yelbert to propel Kenya's tourism to greater heights," she said.

She further thanked the outgoing chair for the excellent service he offered the board during the six years he led the board.

"On behalf of KTB, I would like to thank the outgoing chairman Jimi Kariuki for his great service to the board and the country as the chairman of KTB for the past six years. His experience in the industry has been invaluable and under his leadership, the board has been successful in undertaking its mandate as the country's tourism marketer. I wish him well in his future endeavours," she added.

Joanne who will serve as KTB's chair for a three-year term is the founder and CEO of marketing and communication agency Professional Marketing Services (PMS).

She is the immediate chair of the Advertising Standards Body of Kenya and has previously served as a strategic advisor to several governments and private sector boards.

Among its other functions, the board is mandated to develop and implement destination marketing strategies, both locally and internationally and to work in partnership with national, regional and international organizations as well as local authorities in the country to improve the tourism environment.

Read the original article on Capital FM .

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June Chepkemei Appointed CEO of Kenya Tourism Board

June Chepkemei has been appointed Chief Executive Officer (CEO) of the Kenya Tourism Board (KTB), effective March 20, 2024. This follows Gazette Notice No. 3226 issued on March 19, 2024.

“In exercise of the powers conferred by Section 37(1) of the Tourism Act, 2011, the Cabinet Secretary for Tourism and Wildlife appoints June Teclar Chepkemei to be the Chief Executive Officer of the Kenya Tourism Board,” reads the notice in part.

Chepkemei brings extensive experience, having served as the Managing Director of the Kenya Investment Authority (KenInvest) for one year. 

Prior to that, she held leadership positions in marketing and communications at Konza Technopolis Development Authority (KoTDA) and Safaricom.

As part of her new role, she will lead the development and implementation of national tourism marketing strategies and oversee efforts to attract and grow tourism investment in Kenya.

The Kenya Tourism Board (KTB) was established under the Tourism Act (2011). It is a state corporation responsible for promoting Kenya as a premier tourist destination.  

Chepkemei’s appointment is expected to renew the focus and leadership of Kenya’s tourism industry, aiming to attract more visitors and investment.

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John Chirchir, HSC appointed acting Chief Executive Officer at Kenya Tourism Board

Kenya tourism board (ktb) in consultation with the ministry of tourism, wildlife and heritage has appointed john chirchir, hsc as its acting chief executive officer..

John Chirchir replaces the outgoing CEO Dr. Betty Radier who has completed serving her full term of six years at the helm of the marketing agency. While announcing the changes, KTB chairperson Joanne Mwangi-Yelbert termed Radier’s tenure a successful one having seen through a strong destination brand with global recognition.

“Her six years in office has helped positively profile the destination globally and I strongly believe that the incoming acting CEO will build on this to take the destination to the next level,” said the chairperson.

Dr Radier who has served for a two-year term of six years since the year 2016 lauded the industry for resilience, innovative and proactive measures to minimise the impact of the covid-19 pandemic that had threatened to erode gains in the tourism business. She has overseen key programs including the evaluation and listing of the Magical Kenya Signature Experience (MKSE), leveraging partnerships as well upscaling the use of digital marketing.  

 “I am happy that the strategies we have put in place together with the ministry of tourism and the private sector to grow tourism numbers are yielding fruits with increase in number of domestic bed nights occupancy and international arrivals, we particularly applaud the domestic market for their support” said Radier.

John Chirchir, who has been serving as the Digital Marketing Manager, has extensive knowledge on destination marketing spanning over 20 years and has championed marketing programes in Kenya’s tourist key source markets of Europe, Emerging, Africa and the US.

He holds a Masters Degree in Hotel and Tourism Management, a Bachelor of Commerce in marketing, and post graduate Diploma in digital marketing. He has been key in KTB ’s navigation of the board’s digital programs accelerated by the pandemic. He has been recognised for his service in the public sector and awarded The Head of State Commendation (HSC), usually given to outstanding Kenyans who selflessly render their services to the country.   

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Up & Close with CEO of Kenya Tourism Board

• May 4, 2020

The Chief Executive Officer of the Kenya Tourism Board (KTB) Dr Betty Adero Radier in an exclusive interview with VoyagesAfriq Travel Magazine has reiterated her desire to leave a lasting legacy as head of the country’s destination marketing organization.

Dr Radier, who was featured in the Personality Profile page for the March 2020 Issue is determined to make Kenya a must visit destination for every traveler.

She has been the boss of one of Africa’s leading Tourism Board for the last three years and below is a conversation about her work at KTB.

”I would like to be remembered for helping to transform Kenya to become one of the most sought-after destinations in the world. I want to feel the satisfaction that I did my best at this job, working with my team and our partners in all sectors to deliver to our strategies and objectives towards tourism revenue growth and contribution to our economy and communities. I want to one day look back and say that ‘I served my country well.” Below is the full text of our interaction with her.

How does it feel to be the CEO of the Kenya Tourism Board? I must start by saying that I am very grateful and humbled by the opportunity I have to serve my country in the role of CEO of the Kenya Tourism Board. I see this as a chance to work together with Kenyans to promote Kenya as a destination whose diversity of amazing experiences and beauty offers all our visitors an individual, ‘magical moment’ every time they visit Kenya.

Take us through your highs and lows during your three years in charge of Kenya Tourism Board. My highs have been whenever I see the impact that the tourism sector is having on the local communities in Kenya. I am also happy when I see the value of our tourism contribution to the GDP of Kenya go up as was revealed in the 2019 report by the Ministry of Tourism and Wildlife. This shows that we are on the right track but also reminds me that a lot of untapped opportunities exist to create a paradigm shift for the tourism sector. My lows have been the implication and impact of terrorism on the sector, this really hurts us as a nation and also has a negative effect on our tourism. Visitors always want to be assured that they are visiting a safe destination.

What’s informed the launch of Signature experiences? The journey of the Magical Kenya Signature Experiences started in 2016 when KTB reset the lens with which we looked at the destination offering in partnership with our stakeholder in the tourism industry. Kenya as a destination has a lot to offer but together with our private sector partners who are indeed the investors who make the diversity of offering a reality. We set out to explore, identify, evaluate and recognise the gems within our destination. This in turn provides a huge competitive advantage both for the tourism sector as well as the country as we embark on the marketing of these signature experiences. Kenya is blessed with authentic and exceptional travel experiences and products; our role is to identify them and ensure that the world knows about them so that everyone knows they have a chance or purpose to make a trip to ‘Magical Kenya’ to experience them

How is the security situation in Lamu affecting tourism in the coast and do you have any strategy to assuage that? It goes without saying that security is paramount for tourism to thrive. I would like to thank the Kenyan government for making sure that whenever we have a threat to our security as a country all measures are taken to ensure normalcy is restored and / or retained. In the case of Lamu where we have had challenges, Government agencies are working closely always making a concerted effort to ensure that our visitors and Kenyans always remain safe.

Do you think Kenya Airways’ current precarious problems have the propensity to derail the efforts of the board in marketing the Magical Kenya brand? Kenya Airways is very important to Kenya being our flag carrier and an important partner to KTB. I believe the efforts that the Kenya Airways board is undertaking with the support of the Government of Kenya will be fruitful and our hope is that it gets restored to the place it belongs which is the Pride of Africa and beyond. Magical Kenya Travel Expo will be celebrating its 10 years anniversary, do you think the show has fulfilled its purpose? The Magical Kenya Travel Expo (MKTE) has steadily worked through its intended objective of being the premier travel show in Africa. We have seen an increase in all the key performance indicators for the show over the years. Both hosted buyers and exhibitors have steadily increased year on year. Today MKTE is recognised as one of Africa’s leading travel shows and has helped propel Kenya’s stature as a meetings, incentives, conference and exhibition (MICE) destination. The expo has experienced remarkable growth in business to business meetings which have helped to profile the destination globally. It has also helped to highlight established products and experiences. It has showcased new investment opportunities and developments in the sector especially in the areas of technology, access to the destination as well as the need to embrace sustainable tourism practices

Finally, what do you want to be remembered for during your time as Head of KTB / Legacy I would like to be remembered for helping to transform Kenya to become one of the most sought-after destinations in the world. I want to feel the satisfaction that I did my best at this job, working with my team and our partners in all sectors to deliver to our strategies and objectives towards tourism revenue growth and contribution to our economy and communities. I want to one day look back and say that ‘I served my country well.

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June Chepkemei is the Chief Executive Officer of Kenya Tourism Board (KTB). She replaces John Chirchir who has been serving in the role in an acting capacity since 2022.

She will hold this position for three years. This is not the first time the youthful executive has been tasked with a highly challenging job as she has previously taken up lead jobs in top organizations. 

Here is what WoK has pierced together about her education and career

Education  

June holds a Bachelors degree in Public Relations and Communications and a post graduate diploma in professional marketing from The Chartered Institute of Marketing in the United Kingdom. 

She also holds a Master’s degree in Communications Studies from Moi University and has undergone an executive training program on innovation at Stanford Center for Professional Development. 

June is currently pursuing a PhD in Information Science. She is also a Chartered Marketer by the Chartered Institute of Marketing in the UK. 

From 2013 to 2015, she worked at Safaricom Plc as a Communications Business Partner. 

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In 2015, she joined Konza Technopolis Development Authority and worked in marketing and communications before becoming the manager of marketing and communications. 

She is credited with pioneering the Konza Innovation Ecosystem Initiative that was voted third most inspiring solution by the International Association of Science Parks and Areas of Innovation (IASP). 

The initiative brings together stakeholders to support the commercialization of research, innovation and enterprise solutions. 

June was appointed to the Taskforce on the Kenya Media Policy Guidelines and also served as project coordinator for Kenya Advance Institute of Science and Technology (KAIST). 

In 2022, she played a major role in leading team Kenya in a successful bid to host the 41st International Association of Science Parks and Areas of Innovation. 

She then went on to serve as the acting managing director of Kenya Investment Authority (KENINVEST). In this role, she was charged with coming up with strategies to grow and attract investments to Kenya. 

Recognition 

In 2021, she was named among the top 25 women in Digital 

Fashion House 

Away from corporate, June enjoys fashion and is the founder of Lelesta Fashion House. Launched in 2020, they describe themselves as an online outlet for quality textiles and outfits.

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At Who Owns Kenya, we're dedicated to showcasing the remarkable journeys of entrepreneurs and CEOs who are making waves in Kenya's thriving business landscape. Our mission is to inspire, educate, and empower individuals seeking to unlock their potential and achieve their dreams of success and wealth creation.

Full List Of Kenyans Who Own Helicopters And Cost Of Hiring One

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HOSPITALITY

Kenya to host over 3,000 at annual magical travel expo, the regional tourism fair is scheduled to run between october 2-4 at the uhuru gardens , nairobi..

• Last year, about 2,500 tourism business people participated in the 3-day long fair.
• Kenya's 2023 tourism arrivals grew by more than 460,000 in the period to December.

Kenya Tourism Board (KTB) targets a 20 per cent growth in the number of delegates set to participate in the 13th edition of the Magical Kenya Travel Expo (MKTE).

The regional tourism fair, scheduled to run between October 2-4 at the Uhuru Gardens National Monument and Museum in Nairobi, is expected to bring together about 3,000 participants including tour operators, hoteliers, travel agents and travel trade visitors.

Last year, about 2,500 tourism business people participated in the 3-day long fair that is increasingly gaining popularity as a premier regional travel show with KTB seeking to position the expo for bigger global involvement.

The 13th edition of the expo is part of the destination repositioning activities geared towards the attainment of the targeted number of three million visitors to the country by the close of the year.

KTB chief executive officer June Chepkemei has expressed optimism that the expo will go a long way in repositioning Kenya for tourism business not only within the continent but globally.

For the past 12 years, MKTE has been the premier business-to-business tourism platform for the region bringing together all tourism players for insightful business transactions.

"This continues to be a trademark of the expo even as we work to maintain Pan African travel trade participation and cement Kenya's position as a leading tourism destination,” Chepkemei said.

The travel fair is coming at a time when Kenya is setting eyes on the African market that has shown resilience and steady growth in the highly competitive and fragile tourism industry.

According to last year’s tourism sector performance, Africa closed at about 0.8 million visitors to Kenya representing a 41 per cent market share of total international arrivals into the country.

The Europe market reported a 30 per cent market share with 0.6 million arrivals in Kenya while the Americas market posted a 17 per cent market share with about 0.3 million visitors to Kenya.

MKTE is highly structured for business, bringing in about 160 carefully selected and vetted buyers from Kenya’s key source markets in Europe, the US, Asia, and Africa.

The expo has also been instrumental in allowing over 60 per cent of local small and medium travel enterprises and startups to access international markets and build linkages.

Kenya's 2023 tourism arrivals grew by more than 460,000 in the period to December, marking the third consecutive growth since 2021 when the numbers started rising.

The annual tourism sector performance report shows arrivals rose from 1,483,752 in 2022 to 1,951,185 in 2023, a 31.5 percent increase.

This is however way less compared to the previous year (2021-2022) when the numbers grew by about 71 per cent.

August recorded the highest number of visitors at 11 per cent of the total arrivals, attributed to the wildebeest migration experience in Maasai Mara around late July to August.

The growth is attributed to the good value for money perception by tourists, implying their belief that the country offers quality experiences, services and attractions relative to the cost of their travel.

Tourist arrivals from South Africa up 38% on visa free plan

June chepkemei named kenya tourism board ceo, ktb banks on west africa to grow tourist numbers, most popular, iconic hilton hotel to shut down after 53 years operation, latest videos, several feared dead as lorry carrying sand, people swept by floods, ruto, rachel attend 60th tanzania, zanzibar union anniversary, sign up for the free star email newsletter and receive the latest kenya news daily..

• Sunday, April 28, 2024

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