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6 Best Training Programs And Courses For Tour Guides

Your tour guides are the face of your company. They’re the ones interacting with your guests on a day-to-day basis and making sure they’re having the best experience possible.

If you want to provide your guests with excellent service, you might want to consider investing in specialized tour guide training. There are a number of programs to choose from, from beginner courses that teach the basics of guiding to more advanced certifications that fully prepare a guide for every kind of tour.

The travel landscape is constantly changing, and keeping your guides up-to-date on the latest trends will help you better meet your guest’s expectations.

In this post, you’ll learn why investing in additional training for your tour guides is a good idea — plus six unique programs to consider.

Why should you invest in training for your tour guides?

What qualities should a tour guide have.

• 6 best training programs and courses for tour guides.

1.  TripSchool

• 2.  International Tour Management Institute

3.  Be a Better Guide

4.  international guide academy.

• 5.  EastguidesWest

6.  Good Tourism Institute

Tour guide training programs help guides hone in on a number of important skills, including their storytelling capabilities and how to solve problems on a tour. Courses on public speaking and group psychology can feel more confident during their tours. In turn, they’ll provide a better experience.

Courses that introduce guides to real-life scenarios and have them work their way through them can be especially useful for those who have never worked as a guide before.

In other words, these training programs specifically focus on developing the traits that make a “just OK” tour guide great.

Finally, additional training can also make your company more reputable. With a certification or two under their belt, your tour guides can make your company stand out from others in your area.

Remember that an excellent tour guide can leave a lasting impression on your guests and make them want to refer your company to their friends. A bad one can do just the opposite. Don’t you think that’s worth the investment?

An exceptional tour guide is an expert on their destination and the tours they’re leading. 

They’re  also charismatic  and know how to connect with guests. The best tour guides love being around people, have superior communication skills, and understand how to read a crowd.

Tour guides should also have great storytelling skills. They should be able to package information into interesting narratives that capture your guests’ attention.

Finally, a great tour guide is always enthusiastic about the experience they’re leading. They know how to get guests excited about your tours and make sure they’re enjoying themselves throughout the whole experience.

6 best training programs and courses for tour guides. 

Most training programs today are available online as well as in person. Whether you’re looking for destination-specific training or quick courses your guides can complete on the go, here are six of the best training programs available for tour guides.

TripSchool offers online courses as well as in-person destination training around the U.S. Co-founded by industry veterans Mitch Bach and Alan Armijo, the company is dedicated to helping both tour guides and operators offer travelers the best service possible.

Your guides can take several online courses with TripSchool, including:

• Local Tour Guide & Experience Certificate:  a complete tour guide training program
• Multi-Day Tour Director Certificate:  a program that’ll teach guides how to design memorable tour experiences
• Start Your Own Tour Business:  a step-by-step guide to starting a travel business
• Storytelling Mastery:  a program to help guides develop their storytelling skills
• Student Tour Mastery:  a guide to working with students specifically

TripSchool also offers in-person training specific to destinations like San Francisco and New Orleans. There are even experience-based programs like “New England Fall Foliage” and “Southwest National Parks” that are tailored to guides operating in those segments.

2.  International Tour Management Institute

The International Tour Management Institute (ITMI) is a well-known program that provides training from experienced leaders in the tourism industry. The tourism school focuses on hands-on, in-person training, although online courses are also available.

ITMI offers one- to two-week online self-study programs, where tour guides can learn the fundamentals of being a travel leader. There’s also a five-week online group training program that features 10 live classes for local guides.

The tour director coaching and certification program is five weeks long and includes four days of in-person field training. This program allows guides to practice their skills in real life and teaches them how to handle situations that may arise domestically and internationally.

All of the courses also include training in socially responsible and environmentally conscious tourism.

Veteran tour guide Kelsey Tonner started the Be a Better Guide project to connect tour and activity entrepreneurs all over the world.

His Online Tourism Academy features practical training programs for tour guides and operators alike. All courses can be completed online and are also available on mobile. They include:

• Create Unforgettable Tours:  A step-by-step program teaching guides or operators how to jumpstart their tour business.
• Scale Your Tour Business:  A program teaching operators how to grow their business.
• Entertain and Captivate:  Teaches tour guides how to use storytelling to captivate their guests.
• Inspire Your Staff:  A course dedicated to honing skills like customer service, public speaking, people skills, storytelling, and more.

The academy has a growing community of over 17,000 members from 40+ countries around the world.

The International Guide Academy started in 1973 with courses in Australia, Hong Kong, and London. In 1988, the academy began offering courses in the U.S. The company expanded to Mexico in 2007 and to Canada in 2010.

Local tour guides can participate in both online or in-person courses that teach leadership, research, and public speaking skills. The academy caps its class sizes at 22 students, which allows for more individual attention during and after the program.

The academy also lets tour operators design custom curriculums that meet their company’s specific needs.

5.  EastguidesWest

East guides West offers training and consulting for tour operators and tour guides in unknown, underrated, and under-valued destinations around the world. The program also connects local tour companies and guides to larger, more well-known Western tour operators.

Tour guide training ranges from starter courses touching on everything you need to know to become a guide to more immersive multi-day, in-person programs. Several online courses are also available, including one on tour problem solving and another about keeping guests healthy.

The Good Tourism Institute places an emphasis on sustainable tourism, the goal being to make the tourism industry a better place for businesses and travelers alike.

The company is working on an online course that teaches how to offer unique experiences that benefit your local community. The course will focus on the latest trends in modern-day tourism, strategy development, office management, communication, and online marketing.

If you’re looking for a way to make your company stand out from others in your area, investing in extra tour guide training is the way to go. Each company on this list offers a variety of different training programs that can help your guides offer the best service possible.

Writer Carla Vianna

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4 Tour Guide Training Programs to Improve Your Skills

By Erick Tomaliwan

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Being a successful tour guide doesn’t happen overnight. You can’t just snap your fingers and wake up as Kelsey Tonner. If you want to differentiate your tour business from others, double your tips, and become a tour director one day, you have to improve your tour guide skills. 

Of course, that might happen naturally as you gain experience over time — especially if you do a self-evaluation at the end of every tour. But one of the best and fastest ways to fine-tune your skills is to take a few tour guide training courses.

By learning directly from the experts, you can get insider tips on real-life scenarios so that you know how to lead tours like a pro, which will help you feel more competent and confident as a tour guide. Not to mention, spruce up your LinkedIn profile with a snazzy tour guide certification to add credibility to your skillset. 

So, where can you get started? We break down the top 4 tour guide training programs in the industry right now. Specifically, those that offer online courses, so that you can level up your tour guide skills in your pajamas during this unsolicited downtime.

(P.S. if you are a tour operator reading this, you can better support your tour guides by offering intensive, in-house tour guide training and encouraging professional development with the following courses below)

Top tour guide training courses

1. TripSchool

If Shane Whaley from Tourpreneur gives something his stamp of approval, you know it has to be good. After taking one of the TripSchool workshops, Shane shared that the learning experience was intense , brutally honest , no sugar coating , and well worth the time and money . (You can see the full review in the Tourpreneur Approved Directory ).

In other words, TripSchool isn’t kidding around. Combining over 40 years of experience in the industry, the founders, Mitch Bach and Alan Armijo, are passionate about helping tour guides grow their skills based on everything they’ve learned first-hand. In fact, they’re often described as the Dynamic Duo by their long list of graduates. 

With TripSchool, you can choose your own training adventure. Between live, interactive workshops, self-paced online courses, and in-person classes, there’s an option for almost any learning style. TripSchool also has a library of tour guide handbooks , written by tour guides, that provide insight on how to lead tours in the most in-demand tourist hot spots of the United States. 

For new tour guides, you might want to start with the Tour Director & Guide Certification . In this course, you’ll learn how to improve your tour guide skills by completing a three-step process:

• Online course: 10 days of covering essential terminology and concepts behind tour directing
• Boot camp: 6 days of applying what you learned to the field with a small class size
• Work and mentorship: TripSchool won’t leave you hanging. After completing the course, you’ll get access to continued education and graduate support to help you succeed in your career

That’s not all, TripSchool also offers a Getting Hired Series, with real critiques from tour operators on what they look for in a resume and interview, as well as short destination training sessions (2-3 hours of jam-packed tips). I can go on and on; you’ll just have to see yourself by checking out the Online Tourism Training Library . 

2. International Tour Management Institute

Around since 1976, the International Tour Management Institu t e (ITMI) is one of the longest-running tour training programs in the industry. Over 8,000 tour guides and travel leaders have graduated from ITMI, who, as alumni, enjoy exclusive access to an online community of tour professionals, the industry’s largest database of tour resources, and the annual ITMI Symposium — a networking and educational event. 

Like the TripSchool, ITMI’s Tour Certification Program breaks up the curriculum into three sections over the course of two months:

• Tour Leading Fundamentals: learn all about the key concepts and skills required in the field (3 weeks of online classes and assignments)
• Learning Lab: spend a full week with your classmates in-destination, and apply what you learned to practical, real-life scenarios (8-day in-person intensive training)
• Career Launchpad: get the support you need with a career action plan and online coaching (3 weeks of one-on-one sessions)

ITMI values the entire program at over $14,000, but tuition is less than half of that. If you’re unsure about investing that much money, think of it like a college degree. An ITMI certificate is recognized internationally, and they partner with over 1,000 tour companies worldwide, so they can help jumpstart your career with suitable job opportunities. 

Don’t wait to apply for admission . ITMI only takes 175 students into the certification program. Or check out what other courses they offer, like the Student Tour or National Parks Master Class. (P.S. if you’re a tour operator, you can work with ITMI to design a customized training program for your tour guides). 

3. International Guide Academy

Like ITMI, the International Guide Academy (IGA) has been around for a long time. First established in 1973, IGA has 47 years of experience training tour guides and directors in four continents, including places like Australia, Hong Kong, and even at sea on a cruise ship.

IGA offers both a tour director and tour guide course, which you can take back to back and receive a tuition discount. It’s important to note that tour guides and tour directors require different knowledge and training, so being able to get both certifications at a lower cost is a double whammy. 

In just seven days, the Tour Guide Class goes over everything you need to know, including travel industry terminology, conduct and ethics, commentary skills, your role as a local expert , and so much more. As a graduate, you also receive lifetime job placement assistance and access to a detailed list of 200+ tour operators and their contact information.

With instructors from all over the world and different cultural backgrounds, IGA is looking to expand its number of international locations where you can do your training. But for now, they’re holding the tour guide programs entirely online, so be sure to check their website for upcoming class dates. 

4. EastguidesWest

Accredited by  ILM  — Institute of Leadership & Management —  EastguidesWest  offers coaching for tour leaders worldwide, especially remote and emerging destinations. Founded by two tour directors who are both ITMI-certified, Sjannie Hulsman-Louwers and Barnaby Davies strive to make tourism education more accessible to all by passing on their knowledge and expertise online and on-site. 

While they invested thousands in their own tourism training, they generously share their insights and how-to at a fraction of the cost in as little as three days. With a primary focus on Western tourism expectations and sustainability, EastguidesWest’s  field training  covers  cultural sensitivity , body language and public speaking, pricing with a business mindset, personalized guest attention, and so much more.

Now, don’t worry if you can’t travel for training. EastguidesWest also has budget-friendly  online tour guide courses  you can work through on your own time, which are currently on sale due to COVID-19. There are twelve courses in total (with more to come), so that’s twelve certifications to spice up your resume and help you land a job with a tour operator.

Speaking of, EastguidesWest connects local tour guides to Western tour operators through an ever-growing global network of tourism professionals. Not to mention, they’ve recently launched a program to help tour guides in need where tour guides can get support from donations. So if you could use some assistance paying for basic necessities right now, send in your tour guide crisis application form.

Other fantastic courses for tour guides

We already know that tour guides wear many hats. They must know how to make a commentary in tour guiding , handle large groups, and have exceptional time management and navigational abilities. But what really makes a tour guide stand out to both tour operators and their guests? Being prepared for almost anything that comes your way with a diverse skillset. 

So, it’s good to take courses outside of guiding to become a more well-rounded and successful tour guide. Here are a few ideas to start you off:

• Improvisation: tour guides have to be on their toes from check-in to check-out. Learn how to keep the funny tour guide jokes going in-between your scripted bits by taking on online class with Second City Works — the largest school of improvisation and sketch comedy in the world.
• Public speaking: most of the above tour guide courses will go over effective techniques here, but if you want to fine-tune your public speaking skills to make the tour less of a presentation and more of a conversation, consider taking this LinkedIn course .
• Marketing: many tour operators have enough on their plate already, and could always use some marketing help. Show how invaluable you can be to the operation’s success by helping to grow its online presence. The Tourism Tribe offers a bunch of affordable digital marketing courses for the tourism industry, including Blogging for Tourism , Facebook Ads 101 , and a short Instagram workshop . 
• Videography: tour operators love getting their hands on content to attract and engage social media followers. Help them out by getting incredible footage of their tours (ones you aren’t leading). Here’s an excellent cinematography course on SkillShare with a focus on travel filmmaking. 

Final thoughts

Don’t forget to check out if there are any certification programs offered in your country to improve your tour guide skills. And if you are looking to become an adventure guide, you’ll want to look for specific courses and licenses in your niche. Best of luck in your career as a tour guide!

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How to become a tour guide

Is becoming a tour guide right for me.

The first step to choosing a career is to make sure you are actually willing to commit to pursuing the career. You don’t want to waste your time doing something you don’t want to do. If you’re new here, you should read about:

Still unsure if becoming a tour guide is the right career path? Take the free CareerExplorer career test to find out if this career is right for you. Perhaps you are well-suited to become a tour guide or another similar career!

Described by our users as being “shockingly accurate”, you might discover careers you haven’t thought of before.

How to become a Tour Guide

Becoming a tour guide involves a combination of education, training, and practical experience. Here is a detailed guide on how to pursue a career as a tour guide:

• Obtain a High School Diploma: Start by completing your high school education or its equivalent. A strong foundation in subjects such as history, geography, languages, and communication will be beneficial in your future career as a tour guide.
• Choose a Specialization: Decide on the type of tours you are interested in guiding. Consider whether you prefer city tours, nature and wildlife tours, historical tours, or any other niche area. This will help you focus your training and develop expertise in your chosen field.
• Acquire Relevant Education: While not always a requirement, pursuing a degree or certificate can enhance your knowledge and credibility as a tour guide. Look for degree programs in areas such as travel and tourism management , cultural studies , or history .
• Gain Local Knowledge: Familiarize yourself with the destinations you wish to guide tours in. Learn about the local history, landmarks, cultural traditions, and attractions. Explore museums, historical sites, and natural areas to deepen your understanding of the area's offerings.
• Develop Language Skills: If you plan to guide tours in a foreign country or cater to international tourists, it's beneficial to acquire proficiency in one or more foreign languages. This will enable you to communicate effectively and cater to a wider range of visitors.
• Obtain Relevant Licenses and Certifications: Check the requirements of the destination or country where you intend to work as a tour guide. Some locations may require you to obtain specific licenses or certifications to operate legally. Research and complete the necessary training or examinations to meet the requirements.
• Gain Practical Experience: Seek opportunities to gain practical experience in the tourism industry. Consider working part-time or as an intern with local tour operators, travel agencies, or visitor centers. This will provide valuable hands-on experience and help you develop your skills in guiding and managing groups.
• Enhance Communication and Interpersonal Skills: Effective communication and interpersonal skills are essential for a tour guide. Work on developing your public speaking, storytelling, and customer service skills. Practice engaging with different types of people and adapting your communication style to suit diverse audiences.
• Join Professional Associations: Consider joining professional associations or organizations for tour guides. These groups provide networking opportunities, access to industry resources, and professional development workshops or seminars.
• Continuously Update Your Knowledge: Stay updated on the latest developments, trends, and attractions in the destinations you guide tours in. Regularly research and read about new historical discoveries, cultural events, or changes in tourist regulations to provide accurate and up-to-date information to your clients.
• Market Yourself: Create a professional portfolio or resume highlighting your qualifications, experience, and areas of expertise. Establish an online presence through a website or social media platforms, showcasing your skills and providing information about the tours you offer.
• Start Guiding: Once you feel confident and ready, start offering your services as a tour guide. You can join an established tour company or operate independently. Consider offering free or discounted tours initially to gain testimonials and build a client base.

Associations and Organizations There are several associations and organizations dedicated to the professional development and support of tour guides. These associations offer resources, networking opportunities, training programs, and advocacy for tour guides. Here are some prominent associations and organizations for tour guides:

• World Federation of Tourist Guide Associations (WFTGA): The WFTGA is an international federation that represents tour guide associations from around the world. It provides a platform for networking, professional development, and advocacy for tour guides. The WFTGA organizes conferences, training programs, and certifications for tour guides.
• National Federation of Tourist Guide Associations (NFTGA): The NFTGA is the umbrella organization representing various national tour guide associations. It aims to promote the profession of tour guiding and provide a forum for sharing best practices and professional development opportunities among member associations.
• International Association of Tour Managers (IATM): The IATM is a professional association for tour managers and guides. It offers resources, training programs, and networking opportunities to support the professional growth of tour managers and guides worldwide.
• Professional Tour Guide Associations: Many countries have their own national or regional tour guide associations that provide support, resources, and training for local tour guides. Examples include the National Tour Association (NTA) in the United States, the Guild of Registered Tourist Guides in the United Kingdom, and the Japan Guide Association (JGA) in Japan.
• World Federation of Tourist Guide Associations - Americas (WFTGA Americas): WFTGA Americas is a regional federation representing tour guide associations in the Americas. It focuses on promoting professional standards, fostering cooperation among member associations, and providing educational opportunities for tour guides in the region.
• Cultural and Heritage Interpretation Associations: There are associations that focus on interpretation and education in cultural and heritage sites. These associations provide resources, training, and networking opportunities for tour guides working in museums, parks, historical sites, and other cultural and natural heritage settings. Examples include the National Association for Interpretation (NAI) and Interpretation Canada.
• Destination-Specific Associations: Some destinations have their own tour guide associations that cater to the needs of local tour guides. These associations often collaborate with tourism boards, industry stakeholders, and government agencies to support the professional development and recognition of tour guides. Examples include the Association of Professional Tourist Guides and Tour Escorts of Italy (APIT) and the Cape Tourist Guides Association (CTGA) in South Africa.

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How to become a tour guide: step-by-step guide.

Becoming a tour guide is not without its challenges, and acknowledging them is a crucial part of the journey. From unpredictable weather conditions to unexpected changes in the itinerary, a skilled guide learns to navigate challenges with grace and adaptability. The unpredictable nature of the job ensures that each tour is a unique adventure, keeping both the guide and the participants on their toes. It’s in overcoming these challenges that the true character of a seasoned tour guide emerges.

Steps to Becoming a Tour Guide

Whether you’re passionate about history, culture, or nature, guiding others through new experiences can be immensely rewarding. Here’s a step-by-step guide on how to become a tour guide :

Define Your Niche

When defining your niche as a prospective tour guide, it’s akin to selecting the genre of your preferred story. What sparks your enthusiasm? Is it the allure of ancient history, the vibrancy of different cultures, the thrill of adventure, or the wonders of wildlife? Your passion should be the guiding star, shaping the narrative you wish to unfold for your future travelers. Think of it as crafting a story where you get to be the storyteller, and your chosen niche is the theme that ties everything together. This clarity not only sets the tone for your career but also ensures that you embark on a journey that resonates with your genuine interests.

Acquire Knowledge

Acquiring knowledge is akin to weaving the fabric of your tour guide persona. Dive deep into the realms of your chosen niche, be it historical narratives, cultural intricacies, or the ecological wonders of a region. This isn’t merely about memorizing facts; it’s about cultivating a profound understanding of the soul of the places you aim to introduce to others. Let your curiosity guide you through the pages of history books, cultural studies, and the very landscapes you envision guiding your future travelers through. The more intimately you know your subject, the more vividly you can paint its story for those who accompany you on the journey.

Develop Communication Skills

Consider effective communication as the bridge connecting your wealth of knowledge with the eager ears of your audience. Hone your public speaking skills, polish the art of storytelling, and engage in regular practice sessions with diverse groups. A great tour guide transcends the role of a mere informer; they are the captivating storytellers who breathe life into the destinations they guide others through. Practice not just relaying facts but creating a narrative that sparks curiosity and fascination. Developing these communication skills is key to ensuring that your tours are not just informative but memorable experiences for your audience.

Get an Education

While experience is an invaluable teacher, formal education can add structure and depth to your understanding. Consider enrolling in courses related to tourism, hospitality, or cultural studies. These educational avenues act as a valuable complement to your practical knowledge, offering insights into the industry’s nuances and best practices. 

They provide a foundational understanding of the principles that govern the world of guiding, ensuring that you navigate your role with not just passion but also a well-rounded expertise. Seek programs that align with your chosen niche, allowing you to tailor your learning experience to the specific demands of your future guiding endeavors.

Language Proficiency

Language is a potent tool for a tour guide, serving as the key to unlocking doors of communication and connection. If your aspirations extend to guiding in multilingual settings, invest in becoming proficient in the languages spoken in your desired locations. Fluency in multiple languages not only broadens your reach but also enhances your ability to cater to diverse audiences. 

It goes beyond memorizing phrases; strive for a deep understanding of cultural nuances embedded in language. Consider language courses, immersion programs, and regular practice to ensure that you can communicate with individuals from various linguistic backgrounds. This linguistic versatility not only enriches the experience for your audience but also positions you as a guide capable of bridging cultural gaps with ease.

Gain Practical Experience

The true essence of knowledge is revealed in its application. Seek opportunities for practical experience by volunteering, interning, or working part-time in the tourism industry. Consider working with established tour operators, local agencies, or cultural organizations to immerse yourself in the day-to-day intricacies of guiding. 

This practical experience allows you to navigate logistical challenges, understand the varying needs of different groups, and fine-tune your communication and leadership skills. Additionally, it provides a platform to build a network within the industry, connecting with seasoned guides, tour operators, and other professionals who can offer valuable guidance and mentorship.

Building connections within the tourism industry is similar to creating bridges to new opportunities. Attend industry events, participate in online forums, and connect with seasoned guides. Networking opens doors to mentorship and provides insights into the diverse avenues within the field. Engage with fellow guides, tour operators, and professionals through social media platforms, industry conferences, and local tourism events. 

Joining professional associations and groups related to your niche can further expand your network and expose you to valuable resources and trends in the industry. Establishing meaningful connections not only enhances your knowledge but also opens up possibilities for collaborations, referrals, and access to job opportunities. Networking is a continual process that enriches your understanding of the industry while providing a supportive community to navigate the challenges and celebrate the triumphs of being a tour guide.

Obtain Necessary Licenses & Certifications

In the world of tour guiding, licenses and certifications are badges of professionalism. Research the regulatory requirements in your chosen location and ensure you obtain the necessary permits or certifications. This not only ensures legal compliance but also instills confidence in your potential clients.

Becoming a tour guide is a transformative journey where you evolve from a curious explorer to a storyteller, enriching the experiences of those who choose to follow your guidance. Each step in this guide is a deliberate move toward realizing your dream of immersing others in the wonders of our diverse and fascinating world.

Develop a Unique Selling Proposition (USP)

In a sea of tour guides, what sets you apart? Defining your Unique Selling Proposition (USP) is about identifying the distinctive qualities that make your guiding services exceptional. Consider the aspects that make your tours memorable, whether it’s specialized expertise in a certain historical period, unique access to hidden gems, or a personalized and interactive approach. 

Your USP is the beacon that attracts travelers seeking something beyond the ordinary. Craft a narrative around what makes your tours extraordinary and communicate this effectively in your marketing materials, website, and interactions. Your USP becomes the foundation for building a brand that resonates with your target audience, creating a memorable and differentiated experience that travelers will seek out.

Establishing a USP involves understanding your audience’s needs and preferences. Conduct market research to identify gaps or unmet demands in the tour guide landscape. Analyze customer feedback and testimonials to recognize what aspects of your services stand out and resonate with travelers. Whether it’s your storytelling style, exclusive access to certain locations, or a thematic approach to your tours, your USP becomes the compass that guides your business strategy and marketing efforts, ensuring that you not only meet but exceed the expectations of your clients.

Provide Excellent Customer Service

Exceptional customer service is the compass that steers the success of a tour guide. Beyond imparting knowledge, create an immersive and enjoyable experience for your guests. Anticipate their needs, offer personalized recommendations, and ensure a comfortable and safe journey. Establishing a connection with your audience goes beyond the factual; it’s about creating memorable moments that linger in their minds long after the tour concludes.

Responsive communication is a cornerstone of outstanding service. Be accessible, address queries promptly, and foster an open dialogue with your guests. A happy and satisfied customer is not just a testament to your guiding skills but also a potential ambassador who shares their positive experiences, contributing to the growth of your reputation as a trusted and sought-after tour guide. By prioritizing customer satisfaction, you don’t just guide tours; you create lasting memories and forge relationships that extend beyond the duration of a single journey.

Embarking on the journey to become a tour guide is an exciting odyssey marked by a commitment to knowledge, communication, and a deep passion for exploration. Each step in this guide is a deliberate move toward mastering the art of guiding, transforming your fascination for the world into a fulfilling career. From defining your niche to providing excellent customer service, the path to becoming a tour guide is multifaceted, requiring a blend of education, experience, and an unwavering dedication to continuous improvement.

As you navigate through the steps outlined in this guide, remember that being a tour guide is not just a profession; it’s an immersive experience that allows you to connect people with the world’s marvels. Whether you choose to work for an established agency or embark on an entrepreneurial journey, the skills you cultivate and the experiences you amass will shape you into a storyteller, a cultural ambassador, and a beacon of discovery for those who seek to explore.

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DOES THIS DESCRIBE YOU?

• You love entertaining your family & friends sharing your knowledge of where you live.
• You want to be able to do what you love, make money but go home every night.
• You want to enrich the lives of others while also creating growth within yourself.
• You love connecting with others, cultures, sharing what you have in common and appreciating differences.

LET US HELP YOU START YOUR NEXT ADVENTURE!

BECOME A LOCAL TOUR GUIDE. SHARE. CONNECT. DISCOVER.

ITMI’s TOUR GUIDE CERTIFICATION PROGRAM

What are you waiting for there’s never been a better time to get started.

Sharing My Love of the Wild West!

– Louis Guzman

ITMI Certified Tour Director

READY TO GET STARTED?

ITMI TOUR GUIDE CERTIFICATION

Price includes a non-refundable $150 registration fee  (up to 4-month payment options available) 

COURSES INCLUDED 

BEGIN YOUR JOURNEY TODAY 

BEGIN YOUR STUDY IN THE ITMI GLOBAL CAMPUS 

• Meaningful Connections
• Active Engagement
• Personalized Guidance
• Master storytelling, presentation techniques, and commentary to wow tour groups
• Get personal feedback and support from our experienced instructor team
• Earn your certification with this 50-hour comprehensive program

WATCH YOUR INVESTMENT WORK FOR YOU

What you’ll receive when you join the itmi family, tour guide certification package.

• Lifetime access to ITMI’s Global Campus Tour Guide Course.
• Learn anytime, anywhere with our instructor moderated self-paced online curriculum with 1:1 tutoring access to instructors.
• An official ITMI Certificate.
• Access to our private Facebook group, The Nautilus.
• ITMI’s Nautilus Alumni Newsletter.
• 4-month TourTrack membership .

*Upon acceptance price includes a non-refundable registration fee $150 (up to 4-month payment options available)

Living Her Best Tour Guide Life!

– Meenoy Kemball

WHY CHOOSE ITMI?

Since 1976 our Alumni have been traveling the world, impacting thousands of lives in profound and unexpected ways.

Most would say that they wish they had discovered ITMI sooner, as doing became life changing!

RELEVANT: Our training is the most comprehensive certification on the market. Our curriculum is relevant to current tourism trends and up to speed in what is happening in the industry, and across the globe.

ACCESSIBLE: Our courses are taught entirely online and at your own pace to ensure maximum retention and ease of accessibility.

TRUSTED: With over 50 years of experience, ITMI is highly regarded and recognized in both the domestic and international markets by Tour Operators, DMCs, and Vendors. Many will only hire those with an ITMI Certification.

VALUES: When you become a part of ITMI you become family. You’ll develop fast friendships and industry relationships that you can positively leverage to enhance your career.

LEADERSHIP: Our instructors are industry leaders and active tour directors who will be your colleagues out on the road. We will work with you individually to help cultivate opportunities to help get you get hired.

ITMI ADVANTAGE : As an ITMI graduate, you have the advantage, with your education and training. Because ITMI has been partnering with Tour Companies for more than five decades, we know what skills and experiences these companies are looking for when hiring tour leaders. With this knowledge, we continue to update our training and curriculum so that our graduates are the most sought after candidates within the industry. 

Get Paid to See the World

Become an international tour director, learn more by exploring our online global campus.

• Discover the Joy of Tour Directing
• Learn What Tour Directors Earn
• Hear About the Benefits
• Tour Directors vs. Tour Guides
• Hear Graduate Stories
• Frequently Asked Questions

EXPLORE WHERE AN ITMI CERTIFICATION CAN TAKE YOU WITH 30 TRAVEL CAREERS

• 30 Careers By Land, By Rail & By Sea
• Where to Start: Building Your Plan
• Insider Secrets & Finding Success

• Internships
• Career Advice

Tour Guides

Requirements.

• Related Professions

Education and Training Requirements

High school.

A high school diploma is the minimum requirement to be a tour guide. Courses such as speech, communications, art, sociology, anthropology, political science, social studies, and literature often prove beneficial. Some tour guides study foreign languages and cultures as well as geography, history, and architecture.

Postsecondary Training

Some cities have professional schools that offer curricula in the travel industry. Such training may take nine to 12 months and offer job placement services. Some two- and four-year colleges offer tour guide training that lasts six to eight weeks. Community colleges may offer programs in tour escort training. Programs such as these often may be taken on a part-time basis. Classes may include history, world geography, psychology, human relations, and communication courses. Sometimes students go on field trips themselves to gain experience. Some travel agencies and tour companies offer their own training so that their tour guides may receive instruction that complements the tour packages the company offers.

Other Education or Training

The National Tour Association offers webinars, networking events, and seminars at its annual conference to help members stay up to date with industry trends.

Certification, Licensing, and Special Requirements

Certification or licensing.

The National Tour Association offers the voluntary certified tour professional designation to candidates who meet education, employment, and service requirements; complete required course work; and complete a learning portfolio.

Experience, Skills, and Personality Traits

Any experience one can obtain in customer service or leading local tours will be useful. 

Successful tour guides are outgoing, friendly, patient, and confident. They must be aware of the typical travelers' needs and the kinds of questions and concerns travelers might have. As a tour guide, they should be comfortable being in charge of large groups of people and have good time-management and organizational skills. They also need to be resourceful and be able to adapt to different environments. Tour guides need to be fun-loving and know how to make others feel at ease in unfamiliar surroundings. Tour guides should enjoy working with people as much as they enjoy traveling.

Tour Guide Training Courses to Take Before Travel Recovers

Attending tour guide training courses during the travel shut down is a good way to improve your guiding skills, learn new abilities and become more competitive to get your dream job when travel resumes.

To help you in your learning journey, this article brings you some of the most popular tour guide training courses on the internet . However, there are a few things you should consider before making your choice.

What to consider before enrolling a tour guide training course

Nikki Padilla , an experienced tour guide and educator, gives some tips about how to choose the right tour guide training course.

“My two cents about courses and accreditations are always for the guide to think about what they’re looking to get out of it. Firstly are they a tour director or tour guide (some programs cater to one better than the other)? Secondly, are they just starting out and looking to upskill quickly? Or are they looking to improve their soft skills (the most important for tour guide), or do they need more destination/topic-specific knowledge? Or, super important at the moment considering the changing landscape of the industry, do they want to gain more business acumen so they can rely less on other companies and put their own tours out there? Any course is going to do one of those better than the others and some of them aren’t cheap, so I think it’s really important for guides to get away from the idea that they need a certification in general, and more about where they need to grow.”

If your main goal is getting a recognized certification, the tip is to check the website of national standard setting bodies for accredited courses.

The Institute of Tourist Guiding ( ITA ) and The European Federation of Tourist Guides Associations ( FEG ), are examples of recognized bodies in the UK and Europe respectively.

Knowing that, feel free to explore the options that we have brought to you.

Tour guide training programs

Be a Better Guide

The project was founded in 2015 by Kelsey Tonner, since then, many tour guides and tour operators have attended their trainings in order to improve knowledge and skills.

Being a tour guide himself, Kelsey knows exactly what is necessary for a regular guide to become an outstanding tour leader. That gets clear when you check the material available on their website and read the description of the courses.

Be a Better Guide offers courses ranging from storytelling for tour leaders to creating a virtual tour business . Some of them have sample classes, which allows you to check the quality of the material before enrolling.

• Mastering the Art of Storytelling Is All Tour Operators Need in 2021
• All That Tour Operators Need to Run a Successful Live Tour

Courses offered by Be a Better Guide

There are currently 4 courses available in the Be a Better Guide website:

Virtual Tour Business : A complete guide to rapidly launch and sell online tours and experiences. The course is divided into 6 modules with over 8 hours of practical instruction. By the end of the training, you will be able to create, market and sell a virtual product.

Lead Amazing Tours: A four-part video series about the secrets of amazing tour leaders, the most common mistakes made by tour guides, tools and systems for leading amazing tours, and how to become an extraordinary tour guide.

7-Figure Tour Business : You will learn how to systematically grow sales, scale operations and drive profits to seven figures and beyond. Get practical advice from a successful tour operator on how to plan and build a winner tour company.

Extraordinary Storytelling for Tour Leaders : This course is a step-by-step system to tell engaging stories, earn better reviews, and be more memorable. You will learn strategies and techniques to craft memorable and entertaining stories.

Get to know Kelsey on his presentation video for the Be a Better Guide website.

TripSchool is a training company and business incubator for tour guides, tour directors and operators. The initiative was launched in 2017 by Mitch Back and Alan Armijo, industry veterans with broad experience in mentoring travel professionals and training guide teams.

More than a learning center, TripSchool is a community of creative trainers, entrepreneurs, guides, and industry leaders who have come together to help individuals and businesses succeed in this industry.

Courses offered by TripSchool

They offer online and in-person training. On their website, you can find different courses from beginners to experienced guides . These are the online courses that tour guides can enroll in right now:

Tour Guide & Experience Host Training : That is a course meant for industry newcomers who want to become a tour guide or local expert host. The training is divided into 14 modules with 40+ hours of video content. After finishing the classes, you will know how to design a travel experience, lead a tour, and, most important, how to find your first job!

Foundations of Tour Directing : If your goal is to become a tour director, this is the right course for you. After going through its 15 modules, you will be ready to plan an itinerary, prepare a tour and provide outstanding experiences for your guests.

Start a Tour Company : Join a community of different travel entrepreneurs in this small-group business incubator program. The core program has 30+ hours of online classes divided into 3 modules. Learn how to build a tour operator business, design and sell a tour product.

Video Mastery : Develop your professional editing skills to create compelling, quality video stories and tours. This is a participatory, collaborative, workshop-based learning limited to 15 people.

Check out TripSchool presentation video.

ITMI – International Tour Management Institute

This traditional learning school is around for more than 40 years and has graduated more than 8,000 tour guides and travel leaders! It was founded by Ted Bravos and Bill Newton, travel industry pioneers and thought leaders.

ITMI was born to give tour guides and tour directors the necessary knowledge to lead tour groups domestically and around the world.

Courses offered by ITMI

The school offers several training opportunities for travel professionals. We have listed some of the most relevant for tour guides. Check their website to find other courses that may be interesting for you.

Tour Certification Training Program : This 8-week world-class training experience is a complete program if you want to become a tour guide or director. The certification has three stages.

• Online self-study : Learn the concepts, opportunities and skills to be successful in the industry.
• Online group training : Practice the essential skills and competencies of a tour guide.
• In-person group training : Practice the in-the-field tour managing skill to improve what you have learned in the other two stages.

Technology Master Class : This 15 hours course covers which technology is worth learning and how it can help you in every stage of your profession. That includes how to find and land tour job opportunities, how to use technology to plan a tour, how to create media content, among other abilities.

Travel Leader Fundamentals : Course meant for the ones starting in the tourism industry. You will learn the fundamentals of travel and tourism, besides the necessary knowledge to make good decisions about your new career.

Tour Entrepreneur: Multi-Day Domestic & Int’l Tours : This is a 4 modules course that teaches everything you need to plan, build, prince and sell multi-day itineraries.

Check out their presentation video for the tour director and guide training experience.

Other tour guide training courses and workshops worth checking out

In addition to the initiatives presented above, the internet is full of other relevant material to complement your studies. Check out the ones below:

World foodtravel academy : Online food travel learning platform designed for tourist guides and tour operators who want to prove their qualifications, grow their businesses and make more sales.

EastguidesWest : They offer a variety of online tour guide training courses which include, how to price a tour, how to design a tour, what to include in a city tour, and much more.

Good Tourism Institute : Learn how to run a sustainable travel business from the strategy to the supply chain management. So far this course is under development , but you should keep track of it to register as soon it is released.

Be Paid To Travel : Learning platform that offers certifications for tour guides and tour directors.

GuideWeek 2021 : This is a three days virtual conference for virtual education, recruitment, and networking focused on empowering local guides around the world. You can register now and it will happen on May 10, 11 and 14.

There are great tour guide training courses and materials available on the internet, each one with a different approach. Knowing your professional goals and budget is the first step to find the ideal program for your career.

Another good source of knowledge is our newsletter. Subscribe to it and receive the latest travel news and valuable resources to help you grow your travel business.

Don’t forget to check Orioly blog for other insightful articles like this one.

ORIOLY on April 29, 2021

by Felipe Fonseca

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Tour Guide Training Programs

According to the U.S Bureau of Labor Statistics, the highest percentage of tour guides had obtained a Bachelor’s degree.

The second highest percentage at 23.3% had only a high school diploma with 22% of tour guides having some form of college education. It is most important that you receive training to be a tour guide, whether you only have a high school diploma or a university degree. Various training academies and tourism schools have opened up to offer a more formal education to those who want to become tour guide and tour managers, although this was not the case a few years ago. Cherie Anderson, who we featured in our On the Job section, saw the desperate need for tour guide training programs and opened her online course, Professional Tour Management Training, which is now offered in over 1,300 colleges and universities across the U.S.

Although there is no official requirement in America for tour guides to have formal training, most people prefer to gain the knowledge and skills before going into the industry. Training facilities also often provide job placement and can recommend the best companies and employers to work for. Likewise, employers also prefer to hire candidates who have attended tour guide schools, as it shows that they are serious about the industry and it means that no additional on the job training needs to be given. Training also provides you with the necessary skills to open your own tour operation and gives you a better grasp of the touring procedures in the U.S. as well as overseas. Overseas, tour guides have different rules to follow. For example, in South Africa, tour guides have to be registered with the relevant Provincial Registrar. They have to have a certificate of competency which is issued by the South African Qualifications Authority and must also sign a code of conduct and ethics.

What Do You Learn on Tour Guide Training Course?

An example of what your tour guide training curriculum will consist of is provided here by the International Guide Association.

• Travel Industry Terminology
• How Are Tours Put Together by Tour Operators
• Industry Trends
• Profile of a Tour Manager/Director
• Pre-Tour Departure Preparations
• Public Speaking
• Airline and Airport Procedures
• Baggage Handling and Control
• Client Welcome Preparation, content and delivery
• Hotel Arrivals and Departures
• Motorcoach Commentary
• Cultural Practices
• Being Environmentally Aware on Tour
• How to Research
• Leisure Days on Tour
• City Tours (working with the local Tour Guide or doing it yourself)
• Motorcoach Travel
• Destination Itinerary Planning
• Discussion with a Motorcoach Driver and Teamwork
• Optional Excursions (what they are, how to present them, operate them and money handling)
• Group Psychology
• Passenger Emergencies
• Industry Networking (Preparing your resume, telephone interview techniques and learning about hiring companies and their practices).

This is just a general idea of what a tour guide course can offer. To learn more about training courses and to get relevant contact details of the best accredited schools in the U.S and other countries, keep reading.

Training Academies and Schools

The training programs for tour guides cover various aspects of being a tour guide and offer you in depth education regarding how to do the job, from how to talk on the spot and provide narration, to how to organize and manage a tour group as a director.

Training programs are offered all over the world. In South Africa, tour guides are required to study and to obtain their mandatory certificate of competency must complete a National Certificate or Record of Achievement issued by any THETA (Tourism, Hospitality, Sport and Recreation Education Training Authority) accredited education and assessment suppliers. Training is predominantly offered as a 3 week course.

International Guide Academy

One of the most renowned tour guide and tour director training institutions, offering courses worldwide, as well as on board cruise ships, since 1973, is the International Guide Academy. Headquartered in Denver, Colorado, they offer a 10-day International Tour Director program and a 6-day Tour Guide program. IGA is endorsed by the International Association of Tour Managers (IATM) and the American Association of Tour Professionals. Free job placement assistance is offered to all that complete one of the programs. IGA is licensed and bonded.

Contact Details: 8700 E. Jefferson Ave 370190 Denver, CO 80237-0190 Tel: (303) 780-0131 Website: bepaidtotravel.com E-mail company president: [email protected]

Professional Tour Management Training

This online course offered by Cherie Anderson, provides prospective tour managers with in depth information taken from her years of being a tour guide and tour director. Here is what she had to say about her training program:

“When I train my students they are fully equipped. They can go and put on their resumes that they know procedures for international and domestic tours, they know safety procedures and requirements for hotels and airlines, and they know tour briefings. Very often, tour operators and companies will ask you what you cover in your tour briefings, and you don’t know how tours are run with inbound tour operators, outbound tour operators, receptors services, DMC’s, you’re going to have a problem trying to answer that question correctly. You need to know documentation, the legalities, who the major employers are, what they look for and what they market to. When I do my training I share all of the names, I have companies that have contacted me looking for professionally trained tour directors which I post in my online class so when they go to the tour operators, they can say I’m a professionally trained tour director, this is what I know, they can list out their skills and immediately they have the attention of the tour company.”

Contact Details: P.O. Box 592 Lake Forest, CA 92609-0592 Tel: (949)  830-8603 Email:  [email protected] Website:  www.tourtraining.com

International Tour Management Institute (ITMI)

ITMI has been operating for over 30 years offering 2 week travel courses with lifetime job placement assistance, and over 600 tour operator contacts.

Contact Details:   625 Market Street, Suite 810, San Francisco, CA 94105 Tel: (800) 442-4864 or (415) 957-9489 Email: [email protected] Website: www.itmitourtraining.com

WashingTours and Events

World class tour guide training offered in Washington D.C. with seminars and workshops as additional training by world renowned tour director and trainer, Maricar Donato.

Contact Details: Maricar Donato – WFTGA Accredited International Trainer 1711 Massachusetts Avenue N.W., Suite 513, Washington, DC 20036-2136 Tel: (202) 234-1806 Fax: (202) 986-7443 Email: [email protected] Website: www.washingtour.net  

Travel Campus

Travel Campus offers an online tour guide course, as well as pre-requisite courses, IATA courses, and ASTA courses in all travel, tourism, and hospitality related careers.

Education Systems LLC 11038 Longdale Circle Sandy, UT 84092 Tel: (800) 288-3987 Website: www.travelcampus.com

Miami Dade Community College Travel and Tourism Management Program

Miami Dade offers a great travel and tourism training program and is one of the biggest in the country. They offer 2 year degree programs, with shorter certification courses in tourism as well. Excellent internship programs and job placement services are offered as well, as this college has many strong connections in the tour industry.

Contact Details: 11380 NW 27th Avenue Miami, FL 33167 Tel: (305) 237-1093

West Los Angeles College Department of Travel

Similar training is offered at this college located in Culver City, California catering for over 700 students.

Contact Details: 4800 Freshman Drive Culver City, CA 90230 Tel: (310) 287-4293 or (310) 287-4200

The Tour Guide Training Corporation of Canada

The leader in Canadian travel training for both local and international tour guides. Classes range from those wanted to start a career as a tour guide and for businesses who wish to train front line staff.

Contact Details: 1 Cecil Found Crescent Courtice, Ontario, Canada L1E 2V9 Tel: ( 416) 737-0616 Email: [email protected] Website: www.traintheguides.com/

The Guild of Registered Tourist Guides

The Blue Badge Tour Guide Training is offered throughout England and Scotland, to provide tour guides with a Blue Badge, the most recognized tour guide license in the country.

Contact Details: The Guild House, 52d Borough High Street, London, SE1 1XN Tel: (020) 7403 1115 Fax: (020) 7378 1705 Email: [email protected] or [email protected] Website: www.blue-badge-guides.com or https://www.itg.org.uk/

Tourism Training Australia

A network of training authorities in Australia are listed on this site and it also gives you plenty of resources for furthering your education to be a tour guide in Australia and surrounds.

Contact Details: GPO Box 2493, Sydney, NSW 2001 Level 5, 49 Market St, Sydney, NSW 2000 Tel: (02) 9286 3944 Fax: (02) 9290 1001 Email: [email protected] Website: www.tourismtraining.com.au

THETA (Tourism, Hospitality, Sport and Recreation Education Training Authority) is the official training organization in South Africa for all travel and tourism accredited training programs.

Contact Details: P.O. Box 1329 Rivonia 2128 South Africa Call Centre: 0860-100-221 Tel: 011-217-0600 Email: [email protected] Website: www.theta.org.za

Quick Fact: Some common college majors that will assist you in tour guide jobs include arts and humanities, business, criminal justice, education, engineering, science, social science, technology, and health care.

As you can see, training to be a tour guide is an important part of finding a better tour guide or tour director job and it is easier to be employed by various tour companies if you have training. Job placement is also usually offered by training institutes.

Quick Summary:

• Although important, tour guide training is not required in most states and countries.
• Most tour guide training programs are 2 to 5 weeks long.
• Look for accredited colleges and schools.
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Tour Guide Education Requirements

The educational requirements for a tour guide are varied, with some requiring no formal education, while others may need a high school diploma, certificate, associate, or bachelor's degree. According to the data, 0.0408% of tour guides have no formal education, 0.2182% have a high school diploma, 0.0774% have a certificate, 0.3248% have an associate degree, and 0.3003% have a bachelor's degree. Although rare, 0.0385% of tour guides may also have a master's degree. No data is available for tour guides with a doctorate.

To enhance their skills and knowledge, tour guides may consider obtaining certifications such as First Aid, CPR and AED Instructor, Travel and Tourism Professional, Certified tour guide/Director, Certified Hospitality and Tourism Management Professional, and Certified Interpretive Guide. Popular majors among tour guides include Business, Communication, Psychology, History, and English. Some of the top schools for tour guide education are Stanford University, University of Pennsylvania, University of Southern California, Boston University, and New York University.

What education do you need to become a tour guide?

What degree do you need to be a tour guide.

The most common degree for tour guides is bachelor's degree, with 70% of tour guides earning that degree. The second and third most common degree levels are high school diploma degree at 11% and high school diploma degree at 10%.

• Bachelor's , 70%
• High School Diploma , 11%
• Associate , 10%
• Master's , 5%
• Other Degrees , 4%

What should I major in to become a tour guide?

According to the education requirements data, the best college majors for a tour guide are business, communication, psychology, history, English, biology, political science, fine arts, marketing, and hospitality management. A bachelor's degree is the most common level of education for a tour guide, with 30% of tour guides having this level of education.

• Business , 13%
• Communication , 9%
• Psychology , 9%
• History , 8%
• Other Majors , 61%

Most common colleges for tour guides

Tour guides often get their degrees at Pennsylvania State University, University of Wisconsin Colleges, and Brigham Young University. Here are the most common colleges for tour guides in the US based on their resumes.

Best majors for tour guides

Best colleges for tour guides.

The best colleges for a tour guide, as determined by Zippia, include Stanford University, University of Pennsylvania, and University of Southern California. These institutions offer tour guides advanced education, which often leads to higher salaries and better job opportunities. The list is based on factors such as admissions rate, retention rate, mean earnings of graduates, working to non-working student ratio, and average cost of attendance.

1. Stanford University

Stanford, CA • Private

In-State Tuition

2. University of Pennsylvania

Philadelphia, PA • Private

3. University of Southern California

Los Angeles, CA • Private

4. Boston University

Boston, MA • Private

5. New York University

New York, NY • Private

6. George Washington University, The

Washington, DC • Private

7. Pennsylvania State University

University Park, PA • Private

8. Harvard University

Cambridge, MA • Private

9. Yale University

New Haven, CT • Private

10. Cornell University

Ithaca, NY • Private

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Top 10 most affordable universities for tour guides

The most affordable schools for tour guides are SUNY Farmingdale, california state university - bakersfield, and brooklyn college of the city university of new york.

If the best universities for tour guides are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for tour guides.

1. SUNY Farmingdale

Farmingdale, NY • Private

Cost of Attendance

2. California State University - Bakersfield

Bakersfield, CA • Private

3. Brooklyn College of the City University of New York

Brooklyn, NY • Private

4. Baruch College of the City University of New York

5. Brigham Young University

Provo, UT • Private

6. California State University - Dominguez Hills

Carson, CA • Private

7. University of North Carolina at Chapel Hill

Chapel Hill, NC • Private

8. SUNY Polytechnic Institute

Utica, NY • Private

9. Hunter College of the City University of New York

10. usf sarasota-manatee.

Sarasota, FL • Private

Top 10 hardest universities to get into for tour guides

The hardest universities for tour guides to get into are Stanford University, University of Pennsylvania, and Northwestern University.

Some great schools for tour guides are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for tour guides based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

Admissions Rate

SAT Average

3. Northwestern University

Evanston, IL • Private

4. Johns Hopkins University

Baltimore, MD • Private

5. University of Southern California

6. yale university, 7. harvard university, 8. new york university.

9. Washington University in St Louis

Saint Louis, MO • Private

10. Boston University

Top 10 easy-to-apply-to universities for tour guides.

The easiest schools for tour guides to get into are Oklahoma Wesleyan University, notre dame de namur university, and holy names university.

Some schools are much easier to get into. If you want to start your career as a tour guide without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for tour guides.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

2. Notre Dame de Namur University

Belmont, CA • Private

3. Holy Names University

Oakland, CA • Private

4. Notre Dame College

Cleveland, OH • Private

5. LIM College

6. Nyack College

7. Presentation College

Aberdeen, SD • Private

8. D'Youville College

Buffalo, NY • Private

9. Life University

Marietta, GA • Private

10. Oregon Institute of Technology

Klamath Falls, OR • Private

Average tour guide salary by education level

According to our data, tour guides with a Associate degree earn the highest average salary, at $37,421 annually. Tour guides with a Bachelor's degree earn an average annual salary of $36,623.

Tour Guide Education FAQs

What is the best college for tour guides, search for tour guide jobs.

Updated April 5, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Juniors, Now’s the Time to Schedule Your College Visits

Juniors, it’s time for you to get started on college visits.

Whether you’re thinking about knocking out one or two or hitting a series of colleges, here is your go-to guide for setting up a college visit. 

We’ll walk you through a steps to take before, during and after visits to help you find your perfect fit.

And if COVID-19 protocols are still underway, don’t miss our article about what to do when you can’t tour colleges in person .

What Can Juniors Do Right Now? 

Juniors can do a lot right now, including developing a checklist and other things you can put on the family calendar.

Step 1: Start talking.

That’s right. Sit down and have a conversation with your family.

What are you thinking you want to do for college? Do you think you want to go to a large school? A small school? What fits your personality and preferences?

Start talking with adults you trust about schools that make sense for your needs.

Step 2: Brainstorm.

Have no idea where to start? Start a brainstorming session where you write down your visions about what you think your college experience might be like.

Rather than throwing a dart at a map and jumping in the car, it’s a good idea to ask yourself a few questions: 

• Do you see yourself going to a large or small school?
• Do you want a lot of personalized attention? 
• Are you looking for a more selective institution? 
• How far away from home do you want to live?
• When you envision college, what do you think of?

In other words, think broadly about your college visit choices, then think more narrowly about the colleges you’d like to visit. 

Put a premium on relationships when you make this list.

What kind of people do you want to meet? What type of individuals do you want to learn from?

Remember, college is about way more than pretty residence halls, beautiful buildings and other aesthetic things. It’s about the people who influence you along the way.

Step 3: Research at least one college.

Choose at least one college and do as much research as you can. Learn more about that particular school’s:

• Admission criteria
• Results — how many students go to graduate school, get a job after graduation, etc.
• School profile 
• Academics and selectivity: Are you looking for a serious academic environment? Would you rather go to a school that focuses on undergraduate teaching — or research? 
• Potential majors
• Housing information
• Extracurricular activities
• Athletics opportunities

After you narrow down some of the “big” things, like distance from home and general experience, then you can start thinking about things like major, requirements and more.

Does this college college or university you’ve researched fit the bill? If not, look for another one. If that one makes sense, move toward school as your first visit.

Step 4: Check the calendar.

Once you’ve honed in on your first college to visit, figure out what visit day fits into your schedule. Check your calendar and your family members’ calendars too. Remember, mom and dad likely have to drive you to your visit or coordinate flights. You need to plan the visit with your parents, and you might need to make sure your brothers’ and sisters’ schedules are open too. 

How to Set Up a College Visits

First of all, make sure you (the student!) call the schools where you’re interested in setting up a visit.

Your mom or dad should not make the call. It’s time to put some of those adulting skills into practice.

Step 1: Think through what you want to do on your visit. 

Who are the must-see people on your radar—the soccer coach, tutoring center, a financial aid advisor? It’s OK if you’re not sure. You can work through some of these questions when you make your phone call to the admissions office.

Step 2: Call the college or university’s admissions office. 

Don’t set up a visit online. Talk to an actual person.

Or, if you do set up a visit online, call and make sure the admissions office received your scheduled visit—and that it didn’t get lost in cyberspace.

Have a detailed conversation about what you’d like to do when you’re on the visit.

Step 3: Ask for a personal campus visit. 

Try to steer clear of group visit days. 

Naturally, you’re an individual and have specific interests and needs.

When you’re stuck on a group visit, no one student will have the same interests as you. You could get stuck touring the gym for 25 minutes of your hour-long tour (even if you’re not an athlete or hate the thought of a treadmill). Who wants that?

A personal campus visit ensures your visit is all about you and nobody else.

Step 5: Get ready! 

You don’t want to start a college visit without doing some preparation. You want to know as much as possible about the college you’re visiting before you visit. 

Simple. You don’t want to waste time learning stuff you already know. If you already know the basics, like the size of the college, majors available and costs, why spend time relearning stuff you already know? 

Plus, it brings camaraderie with the admission staff or chemistry professors when you say, “Yeah! And that biochemistry secondary major—that sounds cool.”

You’ll never believe how much people’s eyes light up when you know something about the college or university already.

What to Do During/After Visits

When you arrive at the admissions office, go to the campus visit coordinator’s desk and introduce yourself. That individual will help you get your day started in the right direction. 

While you’re on your visit, do your best to ask great questions. You want to think of questions before you visit and ask everyone questions. Get each person talking about the college or university you’re visiting. It’s best to get candid thoughts from each individual you talk to.

This may sound like a pain, but it’s a good idea to get all your thoughts together and take a minute or two to jot down all your initial reactions to the college you’ve just visited. Grab your phone and type in some notes on the card or plane ride home.

Believe it or not, it’s difficult to remember each individual school after your 10th college visit.

Now’s the Time!

Juniors, we’ve offered everything you need to know about how to schedule a college visit .

It’s a matter of sitting down with your family members or other trusted adults, pouring over Niche’s 2021 college rankings and making lists of what matters to you.  

It’s going to be a great time, so have fun with the process. 

Ready to Find Your Niche? Create an Account

Author: Melissa Brock

Melissa Brock is the founder of College Money Tips and Money editor at Benzinga. She loves helping families navigate their finances and the college search process. Check out her essential timeline and checklist for the college search!

More Articles By Niche

While many current college students tout the importance of being able to actually step foot onto the campus you might go to, sometimes the circumstances just do not work out.

At Niche, we know a college is more than its stats or buildings. We also know it can be hard to figure out a college’s vibe or how students feel about it from its website alone. Using our comprehensive college profiles and social media accounts, you can get a sense of what life at a college is really like. Here are three simple ways to do that.

In case you haven’t heard yet, Niche has an amazing new opportunity for high school seniors. Niche Direct Admissions is a program that allows participating colleges to accept students and offer scholarships based on their Niche Profile. That’s right — no application needed.

Your Complete Guide to Campus Tours

Explore colleges, plan a visit, and envision yourself on campus.

✦ For Parents: How to Plan a College Visit with BigFuture Live ✦

Campus visit checklist.

The academics, the facilities, the campus life. So much to see! This checklist can help you decide if the college is right for you.

Campus Visits: Know Before You Go

Exploring campuses is well worth your while. These visits are a great way to get a feel for what college is like and decide which school is right for you.

For Parents: How to Plan a College Visit

Do you want to know how to make a college list? A list can help you find colleges that will fit you best once you understand your options, needs, and goals.

10 Ways to Learn About Colleges Virtually

Discover without limits: Learn about colleges virtually from the comfort of your home

Create Your College List to Qualify for a $40k Scholarship

How to qualify.

Earn entries in monthly drawings for $500 and $40,000 scholarships by completing the six qualifying steps on BigFuture. If you don’t win, your entry rolls over for the next month. To enter without creating an account, see official rules.

Increase Chances to Win

Students whose families earn less than $60,000 a year have more chances to earn scholarships. Don’t wait, create your college list and secure your future.

Summer College Tours: Who to Meet and What to Do

Summer allows for longer college visits, but some parts of campus may be closed and some people unavailable.

Summer College Tours Checklist

Getty Images

Whether students are set on a major or still exploring, one of the top priorities should be asking to visit a building where they might spend a lot of their time.

Key takeaways:

• Summer visits allow you to spend more time on campus.
• Professors and others may be unavailable and some buildings may be closed.
• Plan visits when you can meet in person with someone.

While many students and families take college visits during the school year, the summer is still a busy time for college admissions offices to coordinate campus visits. With students not bound by a school schedule or single-day campus tours during the school year, the summer offers more flexibility for students and parents to spend a longer time or multiple days on campus.

“The summer really is an ideal time for that exploration," says Kent Barnds, vice president of admissions, financial aid, and communication and marketing at Augustana College in Illinois. "There’s a little greater flexibility on a college campus then to accommodate visits. Summer is sometimes an ideal time for a student and a family that is at the beginning of the college search and may be a little uncertain about what they want."

Summer visits often allow students and families to explore campus more freely and find parking more easily, says Kelly Nolin, director of undergraduate admissions at the University of Montana .

A less-crowded campus can also be good for students who may feel anxious about the college experience and can be a less-intimidating way for them to acclimate to a campus environment, she adds.

But it also means students won't get a sense of what the campus feels like when everyone is there, Nolin says. Families should also be aware that some professors may not be available and some offices or buildings may be closed or inaccessible during the summer.

But experts say that with some planning and coordination, families can still schedule effective campus visits. Here are some tips for planning summer college tours.

Be Intentional When Planning a Visit

While it's less frequent than during the academic year, some colleges hold formal visit days during the summer to ensure people from certain offices are present, such as financial aid, academic advising , counseling, residence life and career services. Augustana does this each summer, Barnds says, and he encourages families to plan their visits on those days if possible.

An alternative would be to coordinate with a person or office your student sees as a priority, such as a coach for a prospective athlete or a professor in their field of interest, and schedule an in-person meeting with them – then plan the rest of the visit around that. Families who show up unannounced hoping to see certain people or buildings may not have much luck, Barnds says.

“It never hurts to ask if that meeting might be available, but I do think that students and families have to temper their expectations about who may be available on any given day," he says. "That’s one of the reasons why one of the formal days might be better visit opportunities, because usually college campuses might be mobilizing more resources."

Employees on 12-month contracts, such as those in career services , financial aid and residence life , will likely be on campus, Barnds says, but Nolin says it's still best to plan a meeting ahead of time, preferably at least two weeks in advance. Admissions counselors can often help with this.

"Counselors are a great resource for not just the time on campus but for what families might want to do in the area," she says. "They can recommend other things to check out. They can also set realistic expectations for who is and who isn’t on campus."

Who to Meet and What to See on Campus Visits

A crucial part of an effective college visit is getting questions answered and having conversations about important parts of the college experience, such as available courses, extracurricular activities , residence life, joining a Greek organization and what's available through student support services.

Visiting certain buildings and offices and meeting with specific campus personnel can also help students make informed college decisions. Here's who and what should be on that list, experts say.

Speak With Tour Guides

Barnds, who is also Augustana's executive vice president for strategy and innovation, says the most important resource during summer visits is often the student tour guide.

"That experience of going on a campus tour with a current student, having the ability to ask that current student questions, that’s the most important part of that summer visit experience," he says.

If possible, students should elect to take a guided rather than self-guided tour so that someone is there to answer questions or provide access to buildings that might otherwise be closed, he says.

Visit Primary Study Buildings and Meet With Faculty

College tours sometimes take students through campus without entering buildings. Whether students are set on a major or still exploring, one of the top priorities should be asking to visit a building where they might spend a lot of their time, Barnds says.

For example, a prospective biology major should ask to see a lab, while a prospective journalism student should ask to see the journalism building or student publications office.

Nolin adds that students should also visit the campus library and university center, and meet with faculty or other academic representatives in their prospective major.

"This might not be a faculty member since many professors are not on campus during the summer," Nolin says. "However, they may be able to talk with a departmental adviser or recruiter."

Though some professors are off campus or out of town conducting research during the summer, some may still be local and available to meet in person either in their office or at an off-campus location such as a coffee shop. Others may be open to meeting virtually, Barnds says.

Eat at the Campus Dining Center

Some schools require residential students, especially first-year students , to purchase a meal plan , which can cost between $3,000 and $5,500, or much more in some cases. Because of that, and the number of meals students will likely eat on campus , experts say visiting students should eat at least one meal on campus. Some schools provide at least one complimentary meal as part of the visit.

"Summer is a good time to try out the dining center because it’s a lot less crowded, although choices may be limited," Nolin says. "It’s most important for students with allergies or food intolerances to try a meal while visiting so they can make sure their nutritional needs will be met."

If the dining center is closed, Barnds encourages students to ask current students or campus employees to recommend several local restaurants where students often enjoy eating. This allows prospective students to get a taste of what’s available in town and experience the atmosphere off campus.

Tour a Residence Hall

Some schools require first-year students to live on campus , but some students may choose to do so for convenience or other reasons even as upperclassmen. Experts say visiting students should ask to see a residence hall building and a dorm room while on their visit if it's not part of the tour.

These visits can typically be set up through the school's residence life office, and some schools have a model dorm room for students to tour while visiting.

Meet With Student Services and Other Support Personnel

Some students may need additional support while in college, whether for academic tutoring, mental health counseling, physical or learning disability accommodations or special health needs and accommodations. Others may want to meet with people in the diversity office, a campus religious ministry or the health center.

Scheduling those meetings over the summer may allow for more meetings and in-depth conversations with the appropriate people, experts say. Knowing where those offices are located, who to contact and what services are available is important to ask about on a summer campus tour, Barnds says.

"Those are sometimes the facilities people don’t see on their campus tours but are the most important facilities once they actually get to a campus," he says.

Searching for a college? Get our  complete rankings  of Best Colleges.

14 Tips for an Effective College Visit

Tags: colleges , college admissions , students , education , Tours

2024 Best Colleges

Search for your perfect fit with the U.S. News rankings of colleges and universities.

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Course Placement

Learn to walk the talk as a Lambeth Tour Guide

6 september 2024, written by: lambeth council, news and announcements.

Train to be a Lambeth Tour guide on the 12-month course from Morley College – learn about the borough’s history and how to share it.

Main post content

There’s still time to apply for a place on this ýear’s ‘Become A Lambeth Tour Guide’ course, based at Morley College in Waterloo. But hurry – the first term starts on 19 September.

Learning about Lambeth

The course covers subjects such as Art & Architecture, Parks and Gardens, Transport and Politics, Sport and Entertainment, while training walks on selected Saturday mornings explore areas of the Borough including Clapham, Herne Hill, Brixton and Streatham Common.  Thursday evening classes are a mix of lectures, activities and quizes. Assessment is by one written assignment and two practical walks.

At the end of the nine-month course students are presented with their certificate of achievement and Lambeth Tour Guides Association Accreditation. The presentation to the most recent new graduates was made by Cllr John-Paul Ennis, Mayor of Lambeth, in the Council Chamber of Lambeth Town Hall in July. (see photo)

Students who successfully complete the course will have the opportunity to help shape the future of tour guiding in the London Borough of Lambeth and expand the portfolio of Lambeth walks.

Tour Guides in action

Last winter, Lambeth Tour Guides wrote and published a book featuring Inspirational Women of Lambeth .

Qualified Lambeth Tour Guides are busy throughout September, working with Lambeth Archives and Lambeth Local History Forum on a month of events in Lambeth’s Heritage Festival and leading tours of historic buildings from the South Bank to Streatham as part of Open House Festival.

The course is open to all and enrolment is by  application form  and successful interview. No previous experience is required – just a willingness to learn about Lambeth and develop presentation skills.

More information

• Find more details of the training course
• See more details about the Lambeth Walks that Tour Guides currently lead on
• See full details of September’s Lambeth Heritage Festival  or download a guide

[ Photo: Nicky Somerville-Jones ] 

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