- Skip to primary navigation
- Skip to main content
New Mexico Tourism Department
The New Mexico Tourism Department staff strives to promote New Mexico as the top destination for venturesome travelers, build the New Mexico True brand, unify and lead industry partners and inspire in-state advocacy and pride. As New Mexico travel ambassadors, the staff maintains nmtourism.org as a resource for news and updates, research and reports, and education and marketing tools.
Contact: [email protected]
- SUBSCRIBE TO EMAIL
- Weather
Search location by ZIP code
New mexico tourism is on its way to pre-pandemic tourism levels.
"We actually just broke our record number since the start of COVID-19, on July 2, when we saw about 13,800 passengers," Jonathan Small, a spokesperson for the Sunport, said.
- Copy Link Copy {copyShortcut} to copy Link copied!
GET LOCAL BREAKING NEWS ALERTS
The latest breaking updates, delivered straight to your email inbox.
The New Mexico tourism sector is seeing strides in the road to recovery as travel is picking up in the Land of Enchantment.
Forty-nine states across the country declared their independence from COVID-19 rules and are fully reopened as of this weekend.
"Nice to see everyone be cautious. Just being able to go back to travel and seeing new places," Matthew Swartz, a Michigan resident visiting New Mexico, said.
The vaccinations helped many people feel more comfortable traveling.
"It's great to go places again and see the ocean," Jeremy Mann, who flew back from Kauai, said.
Mann and his wife Renee Gannon took a month-long vacation after hunkering down during the pandemic.
"We didn't go anywhere until we were fully vaccinated," Mann said.
The couple is among the millions of Americans taking off as more people get vaccinated and states reopen. The TSA reports more than 2.1 million passengers went through their security checkpoints leading up to the holiday weekend.
"Our most recent seven-day average shows we're seeing around 12,700 passengers per day. Which is only down 22% for pre-pandemic numbers," Jonathan Small, a spokesperson for the Sunport International Airport, said.
Small added the Sunport is recovering from the pandemic impacts.
"We actually just broke our record number since the start of COVID-19, on July 2, when we saw about 13,800 passengers," Small said.
The New Mexico Tourism Department said travel numbers are doing much better since the start of summer.
"We're really on track to start reaching those pre-pandemic levels," Cody Johnson, a spokesperson for the New Mexico Tourism Department, said. "Hotel numbers have certainly been on a positive trajectory for a few months now."
The tourism department reports the state took a $3.5 billion dollar hit during the pandemic with travel restrictions. But now, it appears the page has turned and more people are choosing to visit New Mexico.
Visitors like Swartz are excited to explore the Land of Enchantment.
"Coming out to see Santa Fe, the museums, the plaza, all that great stuff," Swartz said.
USPS suggests the address below
New mexico map, time to upgrade your browser.
If you're reading this, you're surfing using Internet Explorer 6, an eight-year-old browser that cannot cope with the demands of the modern, secure internet. For the best web experience, we strongly recommend upgrading to Firefox , Opera , Safari , Google Chrome , or a more recent version of Internet Explorer .
- New Mexico Destinations
- Visit Other States
- Visit Other Countries
Big caves and resident bats are the highlights of Carlsbad Caverns National Park, a destination undermined by subterranean tunnels, naturally formed, and vast underground chambers.
- Things To Do - Overview
- Tour Companies
- Tourist Attractions
- Attractions
- Scenic Drives
- Scenic Flights
- Sightseeing Tours
- Free Travel Planners
- Adventure Trips
- Balloon Flights
- Bird Watching
- Horseback Riding
- Offroad - ATV
- Climbing / Canyoneering
- RV Parks Camping
- Scuba - Snorkel
- Skiing - Boarding
- Snowmobiling
- White Water Rafting
- X-Country Skiing
- Lodging - Hotels, Resorts, etc.
- RV Parks - Campgrounds
- Restaurants
- Real Estate
Use our easy Lodging Search to find exactly the type of accommodation you are looking for at the right price.
- Free Visitor Guides!
- Transportation
- State Facts
- Tourism Resources
- New Mexico Photo Gallery New Mexico Video Gallery
- Connecticut
- Development
- Massachusetts
- Mississippi
- New Hampshire
- North Carolina
- North Dakota
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Washington D.C.
- West Virginia
New Mexico Tourism Department
Related links, contact info, map + directions, customizable directions.
- Advertising
- Privacy Policy
- Report a Problem
- Make A Suggestion
- Go Travel Sites
- Houseboating.org
Email Page Link
Santa Fe North Central
Red River Northern New Mexico
Farmington Northwestern New Mexico
Las Cruces Southern New Mexico
Bisbee Southern Arizona
El Paso Mexican Border
Truth or Consequences Area Southwest New Mexico
Truth or consequences area.
Village of Ruidoso South Central
Village of ruidoso.
Carlsbad - Home of Carlsbad Caverns National Park Southeastern New Mexico
Carlsbad - home of carlsbad caverns national park.
Santa Fe County North Central
Santa fe county.
Alamogordo test South Central
Alamogordo test.
Deming Tourism Southern
Deming tourism.
To request your selected free visitor guides, please fill out the form below and click "Submit".
Your request has been processed, thank you!
We also have the following visitor guides in New Mexico. Click on any additional guides you would like to receive. Your submissions were successful, thank you! ' )); tpsButtonClicked.closest( 'div.popup' ).hide( ); $('#before-Dest-State-Travel-Planners').hide();$('#after-Dest-State-Travel-Planners').show(); } ); ">Request these additional visitor guides selected below
We also have visitor guides available in states highlighted in blue below. Click on any state to see what's available.
Switch to Mobile Browser Mode
We offer a compact version of Go-Newmexico for mobile users, allowing you to access just the information you need on the road. Of course, you can still use the full version of Go-Newmexico on your mobile device just as you can on your desktop.
Continue to Mobile Site Return to Main Site
Your browser is not supported for this experience. We recommend using Chrome, Firefox, Edge, or Safari.
Back to New Mexico Home
- Native Culture
- Explore Ballooning
- New Mexico True Certified
- New Mexico Magazine
- Public Records
- Tourism Department Website
- Partner Login
- Become a Partner
- Legal & Privacy Policy
Tourism is one of New Mexico’s leading industries, rooted in adventure and authenticity. The New Mexico Tourism Department works alongside its partners - convention and visitors bureaus, local chambers of commerce, hospitality organizations and private travel-related businesses –...
Strategic Plan
Annual reports, superlatives & rankings.
COMMENTS
The New Mexico Tourism Department staff strives to promote New Mexico as the top destination for venturesome travelers, build the New Mexico True brand, unify and lead industry partners and inspire in-state advocacy and pride. As New Mexico travel ambassadors, the staff maintains nmtourism.org as a resource for news and updates, research and ...
The New Mexico Tourism Department is the statewide agency tasked with promoting New Mexico for leisure travel and driving visitation to the state. The Tourism Department plans, produces, and monitors national marketing and advertising campaigns through the award-winning New Mexico True brand. The Tourism Department also manages grant programs ...
Research, Plans & Reports. The Research Program is responsible for providing the Tourism Department and its industry partners with visitor data and research studies that allow a better understanding of current and potential customers, provide insight into how New Mexico is perceived as a visitor destination, measure the effectiveness of the ...
Lancing Adams currently serves as the Acting Cabinet Secretary of the New Mexico Tourism Department. Lancing brings with him a wealth of experience in both the public and private sectors. Prior to serving as the Acting Cabinet Secretary, Lancing served as the Department's Tourism Development Director. In this role he managed various grant ...
Team True Welcomes New Staff. Saba Ijabi, Keep New Mexico True Program Coordinator. Saba Ijadi grew up in Albuquerque and attended UNM from 2009 to 2013, earning his bachelors degree in political science. From there, he went on to earn a master's degree in environmental policy from the Middlebury Institute of International Studies.
The New Mexico Tourism Department staff strives to promote New Mexico as the top destination for venturesome travelers, build the New Mexico True brand, unify and lead industry partners and inspire in-state advocacy and pride. As New Mexico travel ambassadors, the staff maintains nmtourism.org as a resource for news and updates, research and ...
New Mexico Tourism Department, Santa Fe, New Mexico. 1,194 likes · 45 talking about this · 21 were here. This page exists as a resource for New Mexico's tourism industry, to share and communicate...
The New Mexico Tourism Department announced Friday that it named Adams as its tourism development director. The hire comes almost six years after he served in the department — from 2012-2015 ...
Tourism Department Welcomes New Research Director. By Tourism Talk on Dec. 13, 2016. Please join us in welcoming Victoria Gregg as the newest member of "Team True.". Originally from Missouri, Victoria relocated to Santa Fe in 2014 after falling in love with New Mexico. She is anxious to put her robust background in research and analytics to ...
New Mexico Tourism Department. The Lamy Building, which has the department's headquarters. The New Mexico Tourism Department is a state agency of New Mexico, headquartered in the Lamy Building in Santa Fe. [1][2] It publishes New Mexico Magazine and distributes New Mexico True Television.
SANTA FE, N.M. (KRQE) - The New Mexico Tourism Department announced on Friday the hiring of a new tourism development director. Officials say Lancing Adams brings years of experience from the ...
Before the pandemic, the department state the leisure and hospitality industry was the second-fastest-growing industry in New Mexico from 2009 to 2019. Overall, the New Mexico Tourism Department ...
stella: the tourism departntme says the state took a $3.5 billion hit during the pandemic with travel restrictions, but now it appears the page has turned and more people choosing to visit new mexico.
Welcome to the New Mexico Tourism Department Industry Resource Website. Learn about NMTD initiatives, research, partnership opportunities, toolkits, career opportunities, partner news and information on use of the "New Mexico True" brand. Featured Programs and Initiatives.
ich encompasses everything from recreation activities to retail. This $7.1 billion sum was an astounding increase of 7% over the prior year (for comparison, the increase in visitor spending from 2016 - 2017 rounded out at 3. 2%), and New Mexico saw growth in all major spending categories. The greatest growth was in lodgi.
New Mexico Tourism Department. Contact Info. 491 Old Santa Fe Trail. Santa Fe, NM 87501. Visitor Information: 505-827-7336. Toll-Free: 800-545-2070. Phone:
New Mexico Tourism Department. 491 Old Santa Fe Trail. Santa Fe, New Mexico 87501
NEW MEXICO (KRQE) - The New Mexico Tourism Department announced that it will issue grants to 10 tourism-related infrastructure projects throughout the state through its inaugural Destination ...
What We Do. Tourism is one of New Mexico's leading industries, rooted in adventure and authenticity. The New Mexico Tourism Department works alongside its partners - convention and visitors bureaus, local chambers of commerce, hospitality organizations and private travel-related businesses -... Get Your New Mexico True.