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How can the growth of tourism reduce the development gap?

Jamaica Case Study

Jamaica Case Study – How can the growth of tourism reduce the development gap?

Jamaica is the fourth-largest island country in the Caribbean. It has a tropical climate with high temperatures throughout the year. Jamaica is famed for its beautiful sandy beaches and rich cultural heritage. It has excellent communications and is a popular destination for cruise ships.  

A cruise ship in Jamaica

How has tourism in Jamaica grown?

Tourism has seen significant growth in Jamaica. The graph below illustrates this.

As you can see, there has been an almost exponential growth in the number of visitor arrivals to Jamaica between 1994 and 2016. However, although visitor arrivals continued to increase in 2009, the change was not in line with previous years due to the recession, which reduced many people’s disposable income.

Total visitor expenditure increased from US$128,706,000 in 1975 to US$3,400,000,000 in 2019.

How has Jamaica reduced the development gap?

Tourism is one of Jamaica’s top sources of revenue. The industry contributes over 50% of the country’s total foreign exchange earnings (approx. US$2b). Thousands of Jamaicans work directly or indirectly in tourism . Tourism employs the second largest number of Jamaicans (approximately 200,000) directly in hotels, transport and attractions and indirectly in trading, manufacturing and banking.  

Tourism in Jamaica benefits local farmers through the sale of produce to hotels. For example, Jamaica’s Sandals Resort Farmers Program grew from 10 farmers in 1996, supplying two hotels, to 80 farmers in 2004, supplying hotels island-wide. As a result, in 2018, the hotel chain provided more than $25 million in assistance, starting with the up-front purchase and distribution of $3.5 million of Irish potato seeds to five farmers in Manchester, Jamaica. Under the partnership, the five farmers will be the sole providers of Irish potatoes to the entire Sandals group, which comprises 11 resorts in Jamaica. The purpose is to enable the hotel chain to purchase potatoes locally rather than rely on imports.

There have been considerable investments in infrastructure to accommodate tourists. Port facilities have been expanded, as have airports and road infrastructure. However, the development of roads followed much later as catering for cruise ships was prioritised. Some hotel owners have not been happy with this.

Many people in key tourist areas, such as Montego Bay , have benefited from an improved quality of life due to tourism. However, pockets of poverty still exist.  

The environment has benefited from landscaping projects and the introduction of nature parks.  

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Tourism in Jamaica

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Tourism in Jamaica is big business! But why is tourism here so important and why does it matter? Read on to find out!

• Overview of Jamaica
• The tourism industry in Jamaica 

Why people travel to Jamaica

Most popular types of tourism in jamaica, most popular tourist attractions in jamaica, what types of tourists travel to jamaica, crime and safety in jamaica.

• Required budget to visit Jamaica 
• General tips for visiting Jamaica
• 10 interesting facts about Jamaica
• 10 FAQs about tourism in Jamaica

Geography of Jamaica

Jamaica is an island country located in the Caribbean Sea, south of Cuba and west of Haiti. It is the third-largest island in the Caribbean and has an area of approximately 10,991 square kilometers (4,244 square miles). The island is divided into three counties: Cornwall, Middlesex, and Surrey.

Jamaica is characterized by rugged mountains, lush forests, and beautiful beaches. The Blue Mountains, located in the eastern part of the island, are the highest mountains in Jamaica, with the highest peak reaching 2,256 meters (7,402 feet) above sea level. The island is also home to many rivers, including the Black River, which is the longest river in Jamaica.

The coastline of Jamaica is approximately 1,022 kilometers (634 miles) long and is dotted with numerous coves, bays, and beaches. Some of the most popular beaches in Jamaica include Montego Bay, Negril, and Ocho Rios.

Jamaica’s climate is tropical, with warm temperatures year-round. The rainy season is from May to November, while the dry season runs from December to April. The island is prone to hurricanes and tropical storms, especially during the hurricane season, which runs from June to November.

Overall, Jamaica’s geography is diverse and picturesque, making it a popular tourist destination for its natural beauty and outdoor recreational activities.

Tourism in Jamaica 

The tourism industry is a significant contributor to Jamaica’s economy, accounting for a large percentage of the country’s GDP and providing employment for thousands of Jamaicans. Here are some statistics on the tourism industry in Jamaica:

• In 2019, Jamaica welcomed over 4.3 million tourists, a 10.7% increase from the previous year.
• Tourism contributed approximately 34% of Jamaica’s GDP in 2019, generating over US$3 billion in revenue.
• The tourism industry in Jamaica directly and indirectly employs over 300,000 people, representing approximately 25% of the country’s total employment.
• The United States is the largest source market for Jamaica’s tourism industry, accounting for over 60% of all visitors to the country in 2019.
• Other major source markets include Canada, the United Kingdom, Germany, and Latin America.
• The most popular tourist destinations in Jamaica include Montego Bay, Ocho Rios, and Negril, which are known for their beaches, water sports, and nightlife.
• According to the Jamaica Tourist Board, the average length of stay for tourists in Jamaica is around seven days, and the average expenditure per visitor is approximately US$1,000.

8. Jamaica has over 30,000 hotel rooms and over 100,000 Airbnb listings, offering a range of accommodations to suit different budgets and preferences.

9. The COVID-19 pandemic had a significant impact on Jamaica’s tourism industry in 2020, with tourist arrivals decreasing by 66% compared to 2019. However, the country has since implemented safety protocols and has begun to see a gradual recovery in tourism.

There are many reasons why people choose to travel to Jamaica. Here are some of the main reasons:

• Beautiful Beaches : Jamaica is famous for its beautiful beaches, which are considered some of the best in the Caribbean. Popular beaches include Seven Mile Beach in Negril, Doctor’s Cave Beach in Montego Bay, and Frenchman’s Cove in Portland.
• Outdoor Recreation: Jamaica offers a wide range of outdoor recreational activities, such as hiking, water sports, golfing, and horseback riding. Some of the popular activities include climbing the Blue Mountains, rafting on the Rio Grande, and swimming in the Blue Lagoon.
• Culture and History : Jamaica has a rich cultural and historical heritage that attracts many visitors. Visitors can explore sites such as the Bob Marley Museum, Devon House, and Port Royal, which offer insights into the island’s history and culture.
• Reggae Music: Jamaica is the birthplace of reggae music, which has become a global phenomenon. Many visitors come to Jamaica to experience the music and culture of reggae, such as visiting the Tuff Gong recording studio or attending a live concert.
• Cuisine : Jamaican cuisine is famous for its spicy flavors and unique blend of African, Indian, and European influences. Visitors can try traditional dishes such as jerk chicken, ackee and saltfish, and curry goat.

6. Relaxation and Spa: Jamaica offers a range of luxurious spas and wellness retreats that provide visitors with the opportunity to relax and rejuvenate. Many resorts offer spa treatments, yoga classes, and meditation sessions.

Overall, Jamaica offers a unique blend of natural beauty, cultural heritage, and outdoor recreation that appeals to a wide range of travelers.

Jamaica offers a variety of tourism options to cater to different interests and preferences. Here are some of the most popular types of tourism in Jamaica:

• Beach Tourism in Jamaica: Jamaica’s beautiful beaches are a major draw for tourists, and many visitors come to the island to relax and enjoy the sun, sand, and sea.
• Adventure Tourism in Jamaica: Jamaica offers a wide range of adventure activities, including hiking, mountain biking, zip-lining, and river rafting. Visitors can explore the island’s rugged terrain, lush forests, and scenic waterfalls.
• Cultural Tourism in Jamaica: Jamaica’s rich cultural heritage, including its music, art, and history, attracts many visitors. The island is home to several museums, art galleries, and historical sites, such as the Bob Marley Museum, Devon House, and Port Royal.
• Ecotourism in Jamaica: Jamaica’s diverse ecosystem, including its rainforests, coral reefs, and wetlands, provides opportunities for visitors to engage in ecotourism activities such as birdwatching, snorkeling, and scuba diving.
• Health and Wellness Tourism in Jamaica: Jamaica’s warm climate and natural beauty make it an ideal destination for health and wellness tourism. Many visitors come to the island to participate in yoga and meditation retreats, detox programs, and spa treatments.
• Culinary Tourism in Jamaica: Jamaica’s cuisine, which is a fusion of African, Indian, and European influences, is a major draw for foodies. Visitors can sample traditional dishes such as jerk chicken, ackee and saltfish, and curry goat, as well as locally grown fruits and vegetables.

Overall, tourism in Jamaica offers a wide range of tourism options to suit different interests and preferences, making it a popular destination for travellers from around the world

Jamaica is a popular tourist destination with a variety of attractions to suit different interests. Here are some of the most popular tourist attractions in Jamaica:

• Dunn’s River Falls: Located in Ocho Rios, Dunn’s River Falls is a famous waterfall that visitors can climb. It is approximately 180 feet high and features a series of terraces.

• Bob Marley Museum: Located in Kingston, the Bob Marley Museum is a must-visit for music lovers. It is the former home of the reggae legend and features exhibits and memorabilia related to his life and career.
• Blue Mountains: The Blue Mountains are a range of mountains located in eastern Jamaica, known for their stunning views and coffee plantations.
• Doctor’s Cave Beach : Located in Montego Bay, Doctor’s Cave Beach is one of the most popular beaches in Jamaica. It is known for its crystal-clear waters and white sand.
• Nine Mile: Nine Mile is the birthplace and final resting place of Bob Marley. Visitors can take a tour of his childhood home and mausoleum.
• Rose Hall Great House : The Rose Hall Great House is a historic mansion located in Montego Bay. It is rumored to be haunted by the ghost of Annie Palmer, also known as the “White Witch of Rose Hall.”
• Negril Cliffs : The Negril Cliffs are a popular destination for cliff jumping and offer stunning views of the Caribbean Sea.
• Mystic Mountain : Mystic Mountain is an adventure park located in Ocho Rios that offers activities such as zip-lining, bobsledding, and a sky explorer chairlift.
• Port Antonio: Port Antonio is a charming town on the northeastern coast of Jamaica. It is known for its beautiful beaches, waterfalls, and lush vegetation.

Overall, Jamaica offers a wide range of attractions that showcase the island’s natural beauty, rich history, and cultural heritage, making it a popular destination for tourists from around the world.

Jamaica attracts a diverse range of tourists from around the world. Here are some of the types of tourists who commonly travel to Jamaica:

• Beach Lovers: Jamaica is famous for its beautiful beaches, and many tourists come to the island to enjoy the sun, sand, and sea. Beach lovers typically stay at beachfront resorts and engage in activities such as swimming, sunbathing, and water sports.
• Adventure Seekers : Jamaica offers a variety of adventure activities, including hiking, mountain biking, zip-lining, and river rafting. Adventure seekers are typically looking for an adrenaline rush and want to explore the island’s rugged terrain and scenic landscapes.
• Culture and History Enthusiasts: Jamaica has a rich cultural heritage that attracts many tourists who are interested in music, art, and history. Culture and history enthusiasts may visit museums, galleries, and historical sites such as the Bob Marley Museum, Devon House, and Port Royal.

4. Ecotourists : Jamaica’s diverse ecosystem, including its rainforests, coral reefs, and wetlands, provides opportunities for ecotourists to engage in activities such as birdwatching, snorkeling, and scuba diving. Ecotourists are typically interested in exploring the island’s natural beauty and learning about its biodiversity.

5. Wellness and Spa Seekers : Jamaica’s warm climate and natural beauty make it an ideal destination for wellness and spa tourism. Wellness and spa seekers typically stay at resorts that offer spa treatments, yoga classes, and meditation sessions.

6. Foodies : Jamaica’s cuisine, which is a fusion of African, Indian, and European influences, is a major draw for foodies. Foodies typically seek out local restaurants and street vendors to sample traditional dishes such as jerk chicken, ackee and saltfish, and curry goat.

Overall, Jamaica offers a variety of tourism options that cater to different interests and preferences, making it a popular destination for a diverse range of tourists.

Jamaica has a high crime rate compared to many other countries, and crime and safety can be a concern for visitors. However, it is important to note that the majority of visitors to Jamaica have safe and enjoyable trips, and there are many measures in place to ensure visitor safety. Here are some tips for staying safe in Jamaica:

• Stay in tourist areas : Tourist areas in Jamaica, such as Montego Bay, Ocho Rios, and Negril, are generally safe for visitors. It is recommended to stay in these areas and avoid venturing out into unfamiliar areas.
• Be aware of your surroundings : It is important to be aware of your surroundings and avoid walking alone or in poorly lit areas, especially at night. It is also important to keep your valuables secure and out of sight.
• Use official transportation : It is recommended to use official transportation, such as licensed taxis or shuttle buses, rather than taking public transportation or walking.
• Be cautious when using ATMs : It is important to be cautious when using ATMs and to use them in well-lit and populated areas. It is also recommended to avoid withdrawing large sums of money at once.
• Follow local customs : It is important to respect local customs and dress modestly when visiting religious sites or areas where traditional customs are observed.
• Follow the advice of local authorities : Visitors should follow the advice of local authorities and hotel staff regarding safety and security.

Overall, while crime and safety can be a concern in Jamaica, visitors can have a safe and enjoyable trip by taking precautions and being aware of their surroundings.

FAQs about tourism in Jamaica

Here are 10 frequently asked questions about tourism in Jamaica:

• Is Jamaica a safe place to visit?

Jamaica has its share of crime, but most tourists have a safe and enjoyable visit. It’s important to stay in tourist areas, use official transportation, and be cautious about your surroundings. Tourism in Jamaica is generally safe.

• What is the best time of year to visit Jamaica?

The best time to visit Jamaica is during the dry season, which runs from December to April. However, this is also the peak tourist season, so expect higher prices and crowds. Tourism in Jamaica is at its peak at this time.

• Do I need a visa to visit Jamaica?

It depends on your nationality. Many countries, including the United States, Canada, and the United Kingdom, do not require a visa for stays of up to 90 days.

• What currency is used in Jamaica?

The Jamaican dollar is the official currency, but US dollars are widely accepted in tourist areas.

• What is the local language in Jamaica?

The official language is English, but many Jamaicans also speak Jamaican Patois, a creole language with West African and English influences.

• What is the drinking age in Jamaica?

The legal drinking age in Jamaica is 18 years old.

• What is the voltage in Jamaica?

The voltage in Jamaica is 110-120V, the same as in the United States and Canada.

• What is the time zone in Jamaica?

Jamaica is in the Eastern Standard Time (EST) time zone.

• What are some popular tourist attractions in Jamaica?

Some popular tourist attractions include Dunn’s River Falls, Bob Marley Museum, Negril’s Seven Mile Beach, and the Blue Mountains.

• Can I use my cell phone in Jamaica?

Most cell phones will work in Jamaica, but be sure to check with your provider about international roaming charges. Many hotels and resorts also offer Wi-Fi for guests.

To conclude: Tourism in Jamaica

As you can see, tourism in Jamaica is very important. However, it must be carefully managed in order to be sustainable. If you enjoyed this article about tourism in Jamaica, I am sure you will love these too:

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Geography of Jamaica

Learn About Caribbean Nation of Jamaica

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• Country Information
• Physical Geography
• Political Geography
• Key Figures & Milestones
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• M.A., Geography, California State University - East Bay
• B.A., English and Geography, California State University - Sacramento

Jamaica is an island nation in the West Indies located in the Caribbean Sea. It is south of Cuba and for comparison, it is just under the size of Connecticut. Jamaica is 145 miles (234 km) long and 50 miles (80 km) wide at its widest point. Today, the country is a popular tourist destination and it has a native population of 2.8 million people.

Fast Facts: Jamaica

• Capital: Kingston
• Population: 2,812,090 (2018)
• Official Language: English 
• Currency: Jamaican dollar (JMD)
• Form of Government: Parliamentary democracy under a constitutional monarchy; a commonwealth realm
• Climate: Tropical; hot, humid; temperate interior
• Total Area: 4,244 square miles (10,991 square kilometers)
• Highest Point: Blue Mountain Peak at 7,401 feet (2,256 meters) 
• Lowest Point: Caribbean Sea at 0 feet (0 meters)

History of Jamaica

The first inhabitants of Jamaica were the Arawaks from South America. In 1494, Christopher Columbus was the first European to reach and explore the island. Beginning in 1510, Spain began to inhabit the area and by that time, the Arawaks began to die off due to disease and war that came with the European settlers. In 1655, the British arrived in Jamaica and took the island from Spain. Shortly thereafter in 1670, Britain took full formal control of Jamaica.

Throughout most of its history, Jamaica was known for its sugar production. In the late 1930s, Jamaica began to gain its independence from Britain and it had its first local elections in 1944. In 1962, Jamaica gained full independence but still remains a member of the British Commonwealth .

Following its independence, Jamaica's economy began to grow but in the 1980s, it was hit by a severe recession . Shortly thereafter, however, its economy began to grow and tourism became a popular industry. In the late 1990s and early 2000s, drug trafficking and the related violence became a problem in Jamaica.

Today, Jamaica's economy is still based largely on tourism and the related service sector and it has recently held various free democratic elections. For example, in 2006 Jamaica elected its first female Prime Minister, Portia Simpson Miller.​

Government of Jamaica

Jamaica's government is considered a constitutional parliamentary democracy and a Commonwealth realm. It has an executive branch with Queen Elizabeth II as chief of state and a local position of head of state. Jamaica also has a legislative branch with a bicameral Parliament consisting of the Senate and House of Representatives. Jamaica's judicial branch is made up of a Supreme Court, Court of Appeal, Privy Council in the U.K., and the Caribbean Court of Justice. Jamaica is divided in 14 parishes for local administration.

Economy and Land Use in Jamaica

Since tourism is a large part of Jamaica's economy, services and the related industries represent a significant portion of the country's overall economy. Tourism revenues alone account for 20% of Jamaica's gross domestic product. Other industries in Jamaica include bauxite/alumina, agricultural processing, light manufacturing, rum, cement, metal, paper, chemical products, and telecommunications. Agriculture is also a big part of Jamaica's economy and its biggest products are sugarcane, bananas, coffee, citrus, yams, ackees, vegetables, poultry, goats, milk, crustaceans, and mollusks.

Unemployment is high in Jamaica and as a result, the country has high crime rates and violence related to drug trafficking.

Jamaica has a varied topography with rugged mountains, some of which are volcanic, and narrow valleys and a coastal plain. It is located 90 miles (145 km) south of Cuba and 100 miles (161 km) west of Haiti .

The climate of Jamaica is tropical and hot and humid on its coast and temperate inland. Kingston, Jamaica's capital has an average July high temperature of 90 degrees (32°C) and a January average low of 66 degrees (19°C).

• Central Intelligence Agency. "CIA - The World Factbook - Jamaica."
• Infoplease. " Jamaica: History, Geography, Government, and Culture. "
• United States Department of State. " Jamaica. "
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Tourism in Jamaica

Development of the tourism sector in jamaica from 1995 to 2021.

Revenues from tourism

All data for Jamaica in detail

Jamaica is a mountainous island in the Caribbean Sea about 600 miles (965 kilometers) south of Miami, Florida.

Jamaica is a mountainous island in the Caribbean Sea about 600 miles (965 kilometers) south of Miami, Florida . It is part of the chain of Caribbean islands called the Greater Antilles, along with Cuba , Hispaniola, and Puerto Rico. Jamaica was formed when the North American and Caribbean tectonic plates collided about 25 million years ago.

Jamaica is the tip of a mountain rising from the sea floor. Nearly half of the island is more than 1,000 feet (330 meters) above sea level. There are lush rolling hills that are ideal for agriculture and coastal beach regions that are popular with tourists.

Map created by National Geographic Maps

PEOPLE & CULTURE

Most of the population lives in the city and one third of all Jamaicans live in the capital of Kingston. More than 90 percent of the population is of African descent, but many other people have come from China, India, Germany, and Syria to find work on the island. Jamaica's motto is "Out of Many, One People."

When most people think of Jamaica they think of Reggae, or "Ragged Music." The music was born in the 1950s and '60s from the musical styles of mento, ska, and rocksteady. The most famous reggae star was Bob Marley, who was backed by his group the Wailers. Other famous reggae stars include Desmond Dekkar, Jimmy Cliff, Peter Tosh, and Burning Spear.

Jamaicans are spiritual people and follow many religions, including Christianity, Hinduism, Judaism, and Islam. Many are Rastafarians, followers of a Christian-based faith, which grew out of a civil rights movement in the 1930s.

Rastafarians believe that Haile Selassie, Emperor of Ethiopia from 1916 to 1974, was their savior. Rasta men wear their hair in dreadlocks, believing that hair should not be cut, and wear clothing in red, gold, and green—the colors of the Ethiopian flag.

The island is home to the endangered Homerus swallowtail, the largest butterfly in the Western Hemisphere. Its wingspan is 6 inches (25 cm), which makes this insect larger than many of the island's birds.

Bird watchers enjoy the 250 bird species that can be seen on the island, including 26 birds that are found nowhere else. The vervain, the world's second smallest bird is found here. This tiny hummingbird is only 2.5 inches (8 cm) long. Jamaica's national bird is the streamertail hummingbird, or "doctor bird." It has long tail feathers and a scarlet bill.

Jamaica boasts more than 200 orchids and 550 different ferns. One quarter of the 3,000 plant species are endemic, or native species. Years of development have decreased the habitats for wildlife on the island. The American crocodile, manatee, and iguana are rare now because they were hunted for meat and hides.

The Taino people arrived from South America in the seventh century and called the island Xaymaca, "land of wood and water," because of the green dense forest and the hundreds of fast-flowing streams that once covered the landscape.

Christopher Columbus was the first European to visit Jamaica in 1494 and called it "the fairest island that eyes have beheld." The Taino people were enslaved and by 1600 were wiped out by disease or harsh treatment. The Spanish brought in slaves from Africa and ruled the island until 1655 when the British seized it.

African slaves worked on the sugar plantations and were treated very cruelly by the owners. By the late 1700s, Jamaica became one of the largest slave markets for the Western Hemisphere. There were many slave uprisings and slavery was finally abolished in Jamaica in 1838. The island became independent in 1962.

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Jamaica’s geography is, unlike that on some of its Caribbean neighbors, diverse. While many tropical islands are flat and featureless, Jamaica is large enough to have a full menu of topographical features – mountains, waterfalls, rivers, forests, plains, caves, bays, beaches.

Rivers The island covers over 4,000 square miles. Mountains run like a backbone down the center from east to west, and along the journey they create a quiltwork of 160 rivers and cascading waterfalls. The largest river on the island is the Black River, navigable for about 25 miles. Other significant rivers include the Rio Cobre, the White River, the Rio Grande, and the Lethe.

Mountains The most mountainous, unsettled area is the eastern end, location of the Blue Mountains. The mountains form the boundary between the Portland and St. Thomas parishes, running for about 50 miles. It’s here that the famous Blue Mountain coffee is grown, and it’s also where you’ll find the world’s second largest butterfly, the Papilio homerus. Formed by an uplifting of a limestone plateau, the mountains include a look at the exposed strata below. Peaks top 7,500 feet above sea level, and visitors often find themselves grabbing for a jacket in the cooler air.

The mountain system is actually two ranges. In the northern section – called the Central Range – lies the highest point, Blue Mountain Peak, at an elevation of over 7,400 feet. The second range, called the Port Royal Mountains, rises above the Liguanea Plain just north of Kingston.

The John Crow Mountains are the largest limestone range in the country. Although their name may not be as recognized as the Blue Mountains, these landforms rise from the northeast of the island between the Caribbean Sea and the Rio Grande.

Caves Limestone accounts for the great number of caves found in Jamaica. Karst, a limestone terrain marked by sinkholes and underground caverns, is found near the Cockpit Country, the region in the island’s interior that remains as untamed as it was in the days of the Arawaks.

INTERESTING FACT: This rugged terrain is primarily home to the Maroons, descendents of runaway slaves who took to the hills and settled the village of Accompong.

Communities Jamaica is also a patchwork of communities. The capital city is Kingston on the south shore, a metropolitan area that’s visited primarily for business rather than pleasure. The resort communities lie on the north shore. Quiet Port Antonio, once a hideaway for Hollywood stars, lies to the east. Heading west, the garden city of Ocho Rios is popular with couples. Montego Bay, or Mo Bay, is the first taste most visitors have of the island as it’s the home of the north shore airport. To the far west, Negril was once a hippie haven, but today it’s a delightful vacation spot with a laid-back atmosphere and unbeatable sunset views.

Agriculture Jamaica is incredibly lush and fertile. Fruits, orchids, bromeliads, hardwoods and ferns all thrive in this rich soil and bountiful environment. Sugar remains a major product, and during the summer months don’t be surprised to see fires across the island as farmers burn off the stubble of harvested crops. During this time, the air sometimes becomes heavy with smoke and burnt sugar.

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Come back to the vibe that comes alive in Jamaica!

Welcome to Jamaica, where the vibrant energy and laid-back charm of our island will captivate you. Come explore the rhythmic pulse of our island and the irresistible vibes, warmth and spirit of our people that will leave an indelible mark on your heart.

Whether you're seeking adventure, relaxation, a romantic escape, vibrant cultural encounters or breathtaking natural wonders, Jamaica has something for everyone. This is your invitation to experience the magic of Jamaica and come back to being your best self again .  

Things to Do

Places to stay, our people & culture, food & drink, weddings & honeymoons, check out  jamaica travel channel for a look at the unforgettable experiences the island has to offer, resort areas, montego bay.

The tropical adventure of your dreams awaits you in Montego Bay. Whether you’re looking to relax on perfect white sandy beaches with clear blue skies above, be swept away in the rocking nightlife steps from your hotel, or enjoy thrilling…

Enjoy our many attractions and take a little bit of the island back with you. From exquisite luxury plazas, filled with world-class brands to traditional stores, one can uncover all kinds of charming mementos. Ocho Rios has something for everyone.

Port Antonio

Even though it is a quiet and beautiful haven, Port Antonio isn’t only visited for its charm. If you’ve got an eye for arts and crafts, and all the jewels Jamaica has to offer, come and explore the city.

The metropolitan that is Kingston, Jamaica bursts at the seams with spectacular sights as busy city residents go about mixing work and play. It’s a beautiful chaos waiting to be explored.

South Coast

The many attractions on the South Coast of Jamaica are demurely tucked away in the sleepy countryside towns of Westmoreland and St. Elizabeth. This is where you go for a real feel of rural Jamaica that is as authentic and as community-based as one…

Negril is the epitome of relaxation. Famous for beautiful sunsets, a 7-mile stretch of bright white sandy beach, and picturesque cliffs overlooking the emerald green sea, this is the place for you to come and soothe your soul.

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The Jamaican experience can be whatever you want it to be. Come and lose yourself in the rhythm of adventure and take it all in...your way.

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Jamaica Travel Guide

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Current tourism focus.

As a tourist destination, Jamaica has many endearing attributes including its natural beauty, rich culture, strategic location in close proximity to major markets, product diversity and excellent infrastructure. Through a vibrant marketing programme highlighting these characteristics, the local tourism industry performed outstandingly in terms of visitor arrivals during the year 2006-2007 and projections are for continued growth in succeeding years.

The Ministry of Tourism believes that the industry's vast potential for further growth lies in placing greater emphasis on product diversification. In keeping with this thrust, bold targets have been set for growth in the tourism industry over the next three years. Projections are for an increase in cruise visitor arrivals to two (2) million by the end of 2008; an increase in stopover visitors to three (3) million by 2010 and per capita increase in cruise passenger spend from US$83 to US$150 in three years. Key aspects of product development

Critical to the expansion in Jamaica's share of the regional tourism market is continued investment in key aspects of the tourism product, including:

• Upgrading of infrastructure in resort areas
• Development of additional tourist attractions including attractions based on ecological, cultural and heritage resources
• Health and Wellness Tourism
• Training and human resource development
• Support for small hotels and properties

UPGRADING OF INFRASTRUCTURE IN RESORT AREAS

Jamaica currently boasts one of the most diverse visitor accommodation sub-sectors in the Caribbean.Jamaica currently boasts one of the most diverse visitor accommodation sub-sectors in the Caribbean, including world-famous all-inclusive resorts, upscale hotels and villas, and a range of other distinctive tourist accommodations. However, the projected growth in the tourism industry demands significant expansion in hotel room stock as well as upgrading of infrastructure.

New Accommodation

Since 2002, the island's inventory of hotel rooms has increased to over 24,000 with the addition of over 2,000 new rooms. Continued construction of new hotels through foreign direct investment will contribute to a further increase of 7,000 rooms over the next five years.

Airport Expansion

Currently, the island's two (2) international airports - Sangster International Airport and Norman Manley International Airport, are undergoing major expansion works under the Capital Development Programme. Work is being carried out in phases and will cost over US$130 million.

New Airline Services

During the past five (5) years a number of new airlines and charters have started operating in Jamaica. This has led to the opening up of new routes and new markets especially out of the United Kingdom, Latin and North America.

DEVELOPMENT OF ADDITIONAL TOURIST ATTRACTIONS

The Government of Jamaica believes that the future of the industry is directly related to harnessing and developing the country's natural environment, its dynamic culture and heritage. The policy is to develop these resources and package and promote them in a manner that maximizes their inherent economic potential while maintaining their integrity.

The areas of focus include attraction development, heritage tourism and community tourism.

Attraction Development

Since 2003, forty-four (44) attractions have received incentives with capital investment totaling JA$1.6 billion.Since 2003, forty-four (44) attractions have received incentives with capital investment totaling JA$1.6 billion. Twenty-four (24) newly built facilities and twenty (20) existing ones benefited from this investment. This sub-sector employs over 1,400 persons.

Development of attractions has taken place island-wide – in Ocho Rios, Negril, Montego Bay, Port Antonio and on the South Coast. The attractions such as rhino safari, dolphin safari, water park, water based activities, soft and hard adventure and nature based activities, reggae museum, zoo and canopy tour have become extremely popular.

Attraction Incentives

On April 7, 2003, Cabinet granted approval for incentives to be made available to the attraction sub-sector. Incentives can be accessed for the establishment, refurbishment, conservation, reconstruction, and repositioning of attractions in the market place to stimulate growth in the sub-sector.

The sub-sector can now import specific items free of GCT and Custom Duty up to a maximum of five years, and benefit from Corporate Tax exemption if required and approved for the same period.

Heritage Tourism

The Ministry of Tourism has pledged to promote heritage tourism in keeping with its policy on development of heritage sites and the marketing of Jamaica's rich cultural traditions. This is key to sustainable development and product differentiation within the Caribbean tourism market.

The development of heritage assets will reflect the history and culture of Jamaica in the local tourism product and showcase the country's natural beauty. It will also serve to educate and inform Jamaicans and reinforce the pride they have in their heritage.

A combination of the protection and conservation skills of the heritage agencies and the product development and marketing skills of the tourism agencies is ideal for the development of heritage tourism. The aim is to create a balance between the development and marketing of attractions and the built environment.

Jamaica has put in place comprehensive policies for the protection, conservation and development of its natural, cultural and built heritage through a series of laws and the creation of a network of government agencies. These will help to guide the development and marketing of heritage tourism as an integral part of the local tourism product.

Heritage Sites

Spanish Town (Jamaica's former capital), Falmouth, Titchfield Peninsula, Black River and Port Royal have been designated historic districts by the Jamaica National Heritage Trust. These districts are important historical units, which feature buildings of significant architectural value. Other significant landmarks include the world renowned Devon House and Rose Hall Great House, the Giddy House in Port Royal, centuries-old churches and forts used to defend the island while under British rule.

Tourism-Agriculture Linkages

The relationships between tourism and agriculture can be important and far-reaching for local communities. It assists in rural development by providing farmers with an alternative source of income, and by educating farmers in the non-agricultural economy.

Market for Agricultural Produce

The accommodation sector is the main user of agricultural inputs, with hotels purchasing a significant amount of local produce. The main method of procurement is through large distributors or small contractors who in turn source agricultural produce from farmers. Stakeholders in the sector include the Ministry of Tourism, the Ministry of Agriculture, the Rural Agriculture Development Agency (RADA), the Jamaica Agricultural Society (JAS), the Jamaica Livestock Association, the Association of Jamaica Attractions Limited (AJAL), TPDCo, the JHTA, hoteliers and farmers, among others.

Agri-tourism

There is increased recognition of further linkages between these two sectors through the promotion of agri-tourism. This would involve food, lodging, fee fishing, skeet shooting, crop art, processing demonstrations, horseback riding, and activities for people who want to experience farm life and nostalgia, among other things. Already, operations like Walkerswood and the Appleton Estate Tour indicate the positives of such a venture.

In general, agri-tourism is the practice of attracting travelers or visitors to an area used primarily for agricultural purposes. It is a commercial enterprise at a working agricultural facility conducted for the enjoyment of visitors while generating income for the owner. At present it is small-scale, low-impact, and in most cases, education-focused.

Market potential

Jamaica is positioned to take advantage of this growing industry due to its environment, geography, culture and heritage. The government recognizes that this has tremendous economic potential to increase employment, improve domestic food supply, create a strategic position for agriculture and tourism in national development planning, and reduce the country's growing imported food bill and foreign exchange outflows. Agri-tourism represents an opportunity for generating income for many farmers and communities.

HEALTH AND WELLNESS TOURISM

Wellness Tourism

Wellness Tourism is a growing global phenomenon, which developed over the past five years. It emerged from the demand for alternative tourism offerings and an increasing trend towards the inclusion of holistic experiences in tourism.

Jamaica's tropical climate and geography, as well as special geophysical features such as mineral springs and hot springs, make it an ideal destination for wellness tourism. The local sub-sector includes day spas, mineral spas and spa hotels. Spa treatment is the leading service facilitating the growth of the wellness tourism sub-sector, both locally and internationally. Agencies' role in wellness tourism

Bath Fountain Hotel and Spa in St. Thomas and the Milk River Hotel and Spa in Clarendon (agencies of the Ministry of Tourism) will play a significant role in the development of wellness tourism in Jamaica. Currently, these spas are highly utilized by Jamaicans and are known internationally for their curative properties. Marketing opportunities

Wellness tourism presents opportunities for marketing spa and beauty treatments, fitness, motivational and spiritual treatment, among other offerings. The target market for these services include a growing number of consumers who wish to have health and wellness services as a part of their destination experience.

Health Tourism

Health tourism is a high foreign exchange earner in countries such as India, which provides medical treatment to hundreds of visitors annually. Growth in this sector is propelled by the affordable cost, high level of medical expertise and the use of modern facilities.

With state-of-the-art infrastructure and current medical personnel, Jamaica can be positioned successfully as a health tourism destination. The island's location in close proximity to North America, frequent flights to and from the continent and comparatively lower cost of medical care will all augur well for the expansion of the present service.

Government's pledge

In keeping with the objective to diversify the tourism industry, the Government of Jamaica has pledged to attract healthcare entrepreneurs to establish medical facilities offering clinical and surgical procedures to foreign patients.

COMMUNITY TOURISM

Community tourism embraces many aspects of the tourism product including agro, heritage and eco tourism. It is one way in which local people can contribute more fully to the tourism product and gives visitors the opportunity to enjoy our natural resources, develop authentic relationships with the local people and gain a greater appreciation of the island.

Community tourism offers an interesting combination of natural and cultural experiences. It promotes memorable experiences such as hiking up the Blue Mountain for a breath-taking view of the island, exploration of the Green Grotto Caves, taking a trip to a hidden waterfall nestled at the end of a track through a working plantation; sampling Boston jerk pork and purchasing customized craft items. Community tourism introduces visitors to the heart of Jamaican culture and heritage, which is not found in all-inclusive hotels.

Community tourism helps to foster entrepreneurship, and in so doing, it instills a greater desire among service providers to preserve the eco system, prevent degradation of the environment, maintain high product quality, ensure that safety standards are met, and provide an experience that stimulates repeat business.

A major focus of community tourism is:

Craft Production

The structure of the craft sub-sector in Jamaica is largely informal.The structure of the craft sub-sector in Jamaica is largely informal. The Ministry of Tourism guides the overall policy direction of the sector, while TPDCo provides product development services, marketing and promotional development, training, and monitoring of the sector. The Jamaica Business Development Centre (JBDC) also plays an important role. Through its Things Jamaican brand, the JBDC facilitates branding, distribution, market segmentation services, and market opportunities for craft products. Other stakeholders include the various market/craft associations, the Urban Development Corporation (UDC), the Kingston and St. Andrew Corporation (KSAC) and other parish councils, with linkage sectors including hotels and other visitor accommodations, transportation and attractions.

The domestic craft industry includes products made from homegrown raw materials such as beads, shells, wood and other natural products, as well as imported products. Products include wooden statuettes, basketry and weaving, embroidery and sewn products, beaded, metallic and wooden jewelry and paintings. Craft vending is done in craft markets in the resort areas, at the cruise piers or in all-inclusive hotels. Craft items are also sold in the duty-free shops and commercial shopping centres.

Strategies for Development

Strategies for the development of this sub-sector include improved maintenance and infrastructure development, strengthening of licensing and monitoring capacities to guide product quality and development, intensifying and implementing continuous training and retraining programmes and exercises, and implementing a clear and effective sector-wide marketing and sales strategy to ensure growth and sustainability.

Community-based Tourism

At the heart of Jamaica’s buoyant tourism industry lies the community, where the root of our culture, heritage, cuisine and lifestyle flourish. Community Based Tourism offers visitors an authentic Jamaican experience where they see, hear, taste all things Jamaican, and feel the warm hospitality of our people. Simply put – it offers visitors a “home away from home” the Jamaican way.

Community Based tourism impacts the people in two primary ways:

• It empowers them to be more aware of the value of their community assets – their culture, heritage, cuisine and lifestyle
• It mobilizes them to convert these indigenous assets into income generating projects while offering a more diverse and worthwhile experience to visitors. Every citizen is a potential business partner to be trained in small business management, environmental awareness, product development and marketing. This type of ‘people-centred’ tourism promotes a sense of ‘ownership’ which augurs well for the industry’s sustainability.

Cultural/Heritage Tourism

Our rich heritage and vibrant culture have contributed greatly to the uniqueness of Jamaica’s tourism. This has proved intriguing to many guests, especially for those from the United States where visiting historic sites and museums is the third most popular vacation activity behind shopping and outdoor activities.

Several communities have been realizing the added value of putting their culture and talents on show for visitors curious about culture, stepping beyond the sun, sea and sand tradition for a ‘real’ taste of their host destination.

There is lots of adventure to be had in Jamaica! From exciting hikes through mysterious landscapes, heart-stopping dives into dark caves and deep waters, to a thrilling dash on a zip line through dense tropical forests. There is no end to the excitement and thrill of Jamaica.

Some of the best beaches to be found anywhere in the world are right here on this “rock.” Imagine feeling grains of white sand tickling the grooves of your tired feet while the mesmerising azure of the turquoise tropical waters beckons. What better way to soak up the tropical goodness of our blessed island than through the beaches, from intimate coves between cliffs to bustling miles of sand and crystal blue sea.

Epicurean/Cuisine

Awake your taste buds with the spicy goodness of Jamaica’s delectable cuisine. Spice up your holiday on a roadside tour of Jamaica - sample curried goat in Spur Tree in Manchester, jerk chicken and pork at jerk centres in Boston Bay and Blueberry Hill in Portland, or peppered shrimp in the Middle Quarters, St. Elizabeth.

Like Reggae music Jamaica’s Jerk is world renowned. Jamaica gave the world Jerk cuisine and since then it has become a culinary phenomenon which has found its way onto the menus of many a restaurant worldwide.  Visitors the world over have been drawn to our island to sample this uniquely delicious style and flavour of cooking which is believed to have originated with the Maroons, former slaves.

Feast on the sweetness of our sun-ripen fruits and vegetables that have been nurtured to perfection by nature. While on your culinary journey trying our tasty patties made with fillings of seasoned beef, chicken, shrimp or lobster – the best you will ever taste anywhere in the world. You will be delighted to know that we also create an appealing and unique array of pastries such as coconut drops made from fresh coconut flesh, sugar, ginger and spices, and grater cakes made from grated coconut flesh, sugar and colouring, to name a few.

TRAINING AND HUMAN RESOURCE DEVELOPMENT

The tourism and hospitality industry continues its rapid local and global expansion and with it the need to respond to issues of institutional development, human resource and capacity building, and training. Presently, tourism and hospitality training is provided by a number of local players, including the Heart Trust/NTA, The University of the West Indies, Western Hospitality Institute, TPDCo through Team Jamaica, and the Jamaica Business Development Centre (JDBC) among others.

Ministry's Vision

Recognizing the importance of having a skilled and knowledgeable workforce towards the sustainable growth of the tourism sector and the economy, the Ministry of Tourism, as a matter of policy, has prioritized human capacity building as part of its vision. This vision seeks to add value to the sector through human resource development as a strategy for maintaining Jamaica's competitive and comparative advantage in the tourism marketplace, while contributing to overall human development and labour standards in the increasing global knowledge economy. Hospitality College

To this end, the establishment of a Hospitality College is being proposed to increase the supply of quality staff to the tourism industry. Viewing a demand of over 15,000 new jobs for the industry within the next five (5) years, the expectation within the next 24 months is to have an increase in the industry's trained workforce from its current levels of 53% to 70%. The new tourism and hospitality training facility will provide national skills standards training assistance to hospitality, tourism and related industries in Jamaica, and the region by extension. It will seek to add value to existing programmes on offer, within the framework of a collaborative skills training and assessment policy.

Investment Opportunities

The growing world demand for travel, especially in the emerging markets, and Jamaica's advantageous position as a travel destination, mean that there are growing opportunities for investment in areas of the tourism sector including:

• Accommodations
• Attractions
• Ground Transportation
• Travel agencies
• Shopping facilities
• Tourist services
• Hotel supplies

The Ministry of Tourism works closely with Jamaica Trade and Invest (JTI/JAMPRO) in the promotion and facilitation of investments in the tourism sector.

Government Incentives

Jamaica subscribes to a liberal trade regime, which together with the generous fiscal and market incentives available, has proven attractive to investors. The Government of Jamaica provides a number of services and facilities which aid in tourism development opportunities. These include marketing and promotion, incentives (for accommodations, attractions and transportation), licensing/regulation of in-bond shops, training, facilitating financing (through the Ex-Im Bank, Development Bank of Jamaica, Tourism Enhancement Fund) and infrastructure upgrading and improvement.

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Please note you do not have access to teaching notes, alignment of tourism investment to the sdgs in jamaica: an exploratory study.

Worldwide Hospitality and Tourism Themes

ISSN : 1755-4217

Article publication date: 5 May 2020

Issue publication date: 8 June 2020

The purpose of this paper is to ascertain the level of alignment of tourism investment in Jamaica with the Sustainable Development Goals (SDGs), and their economic, social, cultural and environmental impacts on the country.

Design/methodology/approach

This study is interpretive, combining both quantitative and qualitative research methods. This comprises primary data; collected from interviews of tourism policy makers and experts; and analysis of secondary research data on tourism investments made by government agencies and other organizations that generate and/or provide official statistical data. Interviews are conducted in a semi-structured, open-ended format that enable respondents to provide insights and expound on ideas shared.

The findings reveal that some SDGs have greater alignment with some of the targets of the SDGs than others. The results proffer a possible reason for this; this could be owing to the priorities of the Ministry of Tourism as it relates to investment in tourism development – investment in improved infrastructure is high on the priority of the Ministry, and therefore reflects better alignment to SDG 9, which relates to infrastructure.

Research limitations/implications

This study provides a backdrop from which to assess Jamaica’s investment activities in furtherance of inclusive and sustainable tourism. The findings also inform decision makers – whether they continue on the current trajectory, or in facilitating adjustments to enable tourism investments to better align with the SDGs. The main limitation lies in the fact that the research findings may only be transferable and generalized to the extent that other jurisdictions bear similar macroeconomic characteristics to Jamaica.

Practical implications

This study lends itself to opportunities for future research in other similar small island developing states. It also contributes to the body of knowledge on investments that work to further the aims of the SDGs and provides a base from which to conduct further research.

Social implications

The social implications of tourism investment closely align with SDGs including tourism that is more inclusive and sustainable; that reduces income inequalities; that is beneficial to all Jamaicans, whether directly or indirectly; and that contributes to the development of human capital.

Originality/value

This study evaluates investment alignment with the SDGs in relation to Destination Jamaica. No previous work has been done to explore this relationship; hence, this research is pivotal in informing decision makers and continuing research in this area.

• Tourism investment
• Sustainable tourism
• Tourism development
• Sustainable development
• Socio-economic development

Spencer, A.J. and McBean, L.M. (2020), "Alignment of tourism investment to the SDGs in Jamaica: an exploratory study", Worldwide Hospitality and Tourism Themes , Vol. 12 No. 3, pp. 261-274. https://doi.org/10.1108/WHATT-02-2020-0010

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Copyright © 2020, Emerald Publishing Limited

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The learning network | how much do you know about jamaica.

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The Learning Network | Country of the Week

How much do you know about jamaica.

Compiled by JOHN OTIS SEPT. 21, 2020

Visit our Country of the Week collection to find more geography and culture quizzes based on New York Times reporting.

Click or tap on Jamaica.

music, which rose to prominence in the 1960s, often celebrates Jah, or God, and puts its listeners into a calm groove.

The capital city, , rests on the southeast coast in the shadow of the Blue Mountains.

Port-au-Prince

St. George's

Jamaica's No. 1 industry is , which makes up more than 25 percent of the nation’s revenues.

agriculture

coffee production

Jamaica’s unique approach to spicing meat, known as , was created centuries ago by maroons, escaped slaves who hid in the rough terrain in the island’s interior.

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