outbound travel period meaning

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The Difference Between Inbound and Outbound Flights

Published/Updated: Nov 16, 2021 · Erica Ho · Under a minute read

Ever confuse the two? It confuses us, and we run a travel blog!

In a normal roundtrip flight, where a traveler is going to one destination and returning to the place they came from, the outbound flight is the flight to the destination and the inbound flight is the flight back to the origin city.

The first flight is outbound, the second flight is inbound.

Let's display this information in a totally dumbed down, kindergarten-level-esque image because most everyone has the focus and attention span of a squirrel these days.

No, we are not insulting anyone's intelligence at all.

Pretty clear, in our opinions.

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What Is Outbound Tourism

Published: December 12, 2023

Modified: December 28, 2023

by Minne Rosenthal

• Plan Your Trip
• Sustainability
• Travel Essentials & Accessories

Overview of Outbound Tourism

Outbound tourism refers to the phenomenon of people traveling from their home country to other countries for various purposes, such as leisure, business, education, or healthcare. It is a key component of the global travel industry and has experienced significant growth in recent years.

With the increasing affluence of societies, improved transportation systems, and easier access to information, the number of outbound tourists has been steadily increasing. This trend has transformed the way people view travel, turning it from a luxury to a regular part of life for many individuals.

One of the primary motivations for outbound travel is the desire to explore new cultures, see iconic landmarks, and experience different lifestyles. People are drawn to the opportunity to broaden their horizons, gain new perspectives, and create lasting memories. Whether it’s standing in awe of the Eiffel Tower in Paris, immersing oneself in the vibrant streets of Tokyo, or relaxing on the picturesque beaches of Bali, outbound travel offers a chance to escape the routine and discover the wonders of the world.

Moreover, outbound tourism plays a vital role in fostering international cooperation and understanding. By engaging with diverse cultures and interacting with local communities, travelers can gain a deeper appreciation for global interconnectedness and promote a sense of unity among nations.

In addition to personal benefits, outbound tourism also contributes significantly to the economy of both the home and destination countries. It creates employment opportunities in various sectors such as transportation, accommodation, food and beverage, and entertainment. The influx of tourist spending also boosts local businesses, stimulates economic growth, and encourages infrastructure development.

Despite the numerous advantages of outbound tourism, it does present some challenges. Managing the environmental impact of increased travel, ensuring the safety and security of tourists, and addressing concerns related to overcrowding in popular tourist destinations are among the key issues that need to be addressed. It is essential to adopt sustainable practices, promote responsible travel, and strike a balance between economic development and conservation efforts.

In summary, outbound tourism has become an integral part of modern society. It offers individuals the chance to explore new cultures, broaden their horizons, and create lifelong memories. It also plays a significant role in economic development and cultural exchange. However, it is crucial to manage its impacts and promote sustainable practices to ensure the long-term sustainability of the global travel industry.

Definition of Outbound Tourism

Outbound tourism is a term used to describe the act of traveling from one’s home country to visit another country for various purposes, including leisure, business, education, or healthcare. It is essentially the opposite of inbound tourism, which refers to visitors coming into a country from abroad.

Outbound tourists are individuals who leave their home country with the intention of visiting and staying in another country for a specific period. These travelers seek experiences beyond their familiar surroundings, exploring different cultures, historical landmarks, natural wonders, and engaging in a range of activities that are unique to the destination they choose to visit.

The concept of outbound tourism has evolved over time due to advancements in transportation and the integration of technology. In the past, traveling to other countries was often viewed as a luxury reserved for the elite or experienced travelers. However, with the rise of affordable air travel, improved travel infrastructure, and the widespread accessibility of information through the internet, outbound tourism has become more accessible and popular among a wider range of people.

Outbound tourism can take various forms depending on the purpose and duration of the trip. For example, leisure tourism involves traveling for relaxation and enjoyment, while business tourism encompasses travel for professional purposes such as attending conferences, meetings, or negotiating business deals. Educational tourism refers to trips undertaken to broaden one’s knowledge through studying abroad or participating in workshops or training programs. Additionally, medical tourism has emerged as a significant category, with individuals traveling abroad to seek specialized medical treatments or procedures.

Outbound tourism is driven by various factors, including personal interests, curiosity, the desire for personal growth, and the need to build connections with people from different cultures. Improved living standards, rising disposable incomes, and the availability of travel incentives and discounts also contribute to the growth of outbound tourism.

Global tourism organizations and governments recognize the importance of outbound tourism in fostering cultural exchange, economic development, and diplomatic relations between countries. Efforts are being made to promote international cooperation, simplify travel procedures, and ensure the safety and well-being of outbound tourists.

Overall, outbound tourism reflects the human desire to explore, learn, and connect with the wider world. It offers individuals the opportunity to experience different cultures, broaden their horizons, and create lasting memories. As the world becomes more interconnected, outbound tourism is expected to continue its growth trajectory, playing a significant role in the global travel industry.

Importance of Outbound Tourism

Outbound tourism holds immense importance in both personal and global contexts. It enriches individuals’ lives by providing opportunities for exploration, cultural immersion, personal growth, and relaxation. Additionally, it plays a vital role in economic development, job creation, and international relations. Here, we delve into the key reasons why outbound tourism is significant.

First and foremost, outbound tourism allows individuals to expand their horizons and experience different cultures. Traveling to other countries exposes tourists to new languages, customs, traditions, and ways of life. This exposure fosters understanding, empathy, and tolerance, breaking down stereotypes and promoting cultural exchange. It enables individuals to gain a broader perspective of the world, appreciate diversity, and develop a sense of global interconnectedness.

Furthermore, outbound tourism is an essential driver of economic growth. It stimulates various sectors such as transportation, accommodation, food and beverage, entertainment, and retail. The income generated from outbound travelers contributes to the local economies of destination countries, creating jobs and generating tax revenue. This infusion of money also encourages investment in infrastructure development, benefiting both locals and future tourists.

In addition to economic impacts, outbound tourism plays a crucial role in international relations. It fosters diplomacy, encourages bilateral cooperation, and builds bridges between nations. Through personal interactions with people from different countries, stereotypes can be dismantled, cultural misunderstandings can be overcome, and mutual respect can be fostered. Such interpersonal connections facilitate diplomatic discussions, trade partnerships, cultural collaborations, and ultimately contribute to a more peaceful and interconnected world.

Outbound tourism also benefits the environment and wildlife conservation efforts. Responsible travelers prioritize eco-friendly practices, support sustainable tourism initiatives, and contribute to the preservation of natural resources and biodiversity. Moreover, the demand for sustainable practices in the travel industry encourages stakeholders to adopt environmentally friendly policies, reducing carbon footprints and promoting conservation efforts.

From a personal perspective, outbound tourism provides individuals with a break from their daily routine, reducing stress levels and promoting mental well-being. It offers opportunities for personal growth, self-discovery, and self-reflection. Travelers can gain new skills, overcome challenges, and cultivate a sense of confidence and independence.

In summary, outbound tourism is of great importance for both individuals and society as a whole. It broadens horizons, promotes cultural understanding, drives economic growth, fosters international cooperation, and contributes to personal well-being. As the world becomes increasingly interconnected, the significance of outbound tourism is expected to grow, encouraging individuals to explore and embrace the wonders of the global community.

Factors Influencing Outbound Tourism

Outbound tourism is influenced by a variety of factors that shape travel preferences, behavior, and decision-making. Understanding these factors is crucial for travel industry stakeholders, governments, and marketers to effectively cater to the needs and desires of outbound tourists. Here, we highlight some key factors that influence outbound tourism.

1. Economic Factors: The economic stability and prosperity of a country play a significant role in shaping outbound tourism. As individuals’ disposable incomes rise, they have more financial resources to allocate towards leisure travel. Economic factors such as GDP per capita, employment rates, and exchange rates influence people’s ability to afford international travel and impacts their spending patterns during their trips.

2. Destinations and Attractions: The availability and appeal of tourist destinations and attractions greatly influence outbound tourist flows. People are drawn to iconic landmarks, natural wonders, historical sites, cultural events, and unique experiences that different countries offer. The perceived safety, ease of travel, and accessibility of a destination also impact the decision to choose a particular location.

3. Travel Infrastructure: The quality and efficiency of travel infrastructure, including transportation systems (such as airports, airlines, and railways), accommodation options (such as hotels, resorts, and vacation rentals), and connectivity (such as internet and mobile networks), significantly impact outbound tourism. Well-developed infrastructure ensures smooth travel experiences and enhances the overall satisfaction of travelers.

4. Demographic Factors: Demographic characteristics, such as age, income level, and family composition, play a role in outbound tourism. Younger individuals and a growing middle class tend to have more disposable income and a desire for adventure, contributing to increased travel. Family dynamics and the presence of children can influence destination choices and the types of activities that families engage in during their trips.

5. Technological Advancements: The rapid advancements in technology have had a profound impact on outbound tourism. The widespread availability of the internet, social media platforms, and travel apps has made it easier for individuals to research, plan, and book their trips. Online travel agencies, price comparison websites, and user-generated content have revolutionized the way people make travel decisions, increasing the convenience and accessibility of travel information.

6. Cultural and Social Factors: Cultural and social factors influence outbound tourism by shaping individual preferences and motivations. People may be influenced by their social networks, including friends, family, and colleagues, who share their travel experiences and recommendations. Cultural events, festivals, and trends play a role in driving tourism to specific destinations, as travelers seek to immerse themselves in local traditions and experiences.

7. Government Policies: Government policies and regulations can both facilitate or impede outbound tourism. Visa restrictions, safety advisories, travel advisories, and tax policies can affect the decision to travel to specific destinations. Governments that actively promote tourism, provide financial incentives, and ensure safety and security often experience higher outbound tourist numbers.

8. Marketing and Promotional Efforts: Effective marketing and promotional activities can significantly influence outbound tourism. Destination branding, advertising campaigns, targeted messaging, and travel incentives can impact people’s perceptions of a destination and influence their travel choices. Collaborative efforts between tourism boards, airlines, travel agencies, and hospitality businesses are often employed to attract outbound tourists.

In summary, outbound tourism is influenced by a complex interplay of economic, cultural, technological, and demographic factors. Understanding these influences is crucial for destinations and stakeholders in the travel industry to attract, cater to, and meet the evolving preferences and needs of outbound tourists.

Benefits and Challenges of Outbound Tourism

Outbound tourism brings a range of benefits to individuals, communities, and economies. However, it also poses certain challenges that need to be addressed for sustainable and responsible tourism practices. Here, we explore the benefits as well as the challenges of outbound tourism.

Benefits of Outbound Tourism:

1. Economic Growth: Outbound tourism contributes to economic growth by generating revenue and creating employment opportunities in various sectors such as transportation, accommodation, food and beverage, entertainment, and retail. The influx of tourist spending stimulates local businesses, encourages infrastructure development, and boosts the overall economy of both the home country and the destination.

2. Cultural Exchange: Outbound tourism promotes cultural exchange by providing individuals with the opportunity to explore and engage with diverse cultures, traditions, and ways of life. Travelers can gain a deeper understanding and appreciation for different customs, values, and perspectives, breaking down stereotypes and promoting global interconnectedness.

3. Personal Enrichment: Outbound tourism offers individuals the chance to broaden their horizons, learn new languages, develop cross-cultural communication skills, and gain a more profound understanding of the world. It provides opportunities for personal growth, self-discovery, and self-reflection.

4. Environmental Conservation: Outbound tourism can support environmental conservation efforts by promoting responsible and sustainable travel practices. Travelers who prioritize eco-friendly options and engage in activities that protect natural resources and wildlife contribute to the preservation of fragile ecosystems.

Challenges of Outbound Tourism:

1. Environmental Impact: The increase in outbound tourism has led to environmental challenges, such as pollution, resource depletion, and the degradation of natural sites. Managing the carbon footprint of transportation and implementing sustainable practices in accommodation and tourist activities are vital for minimizing the negative impact on the environment.

2. Overtourism: Popular tourist destinations are often overcrowded, leading to issues such as damage to infrastructure, strain on local resources, cultural commodification, increased waste, and loss of authenticity. Balancing tourism growth with the carrying capacity of destinations and promoting alternative destinations can help alleviate the pressures of overtourism.

3. Sociocultural Impact: The influx of tourists can impact local communities by altering social dynamics, traditions, and livelihoods. It is essential to respect local cultures, promote responsible behavior, and ensure that the benefits of tourism are distributed equitably among the local population.

4. Safety and Security: Ensuring the safety and security of outbound tourists is of utmost importance. Travelers may face risks such as theft, scams, natural disasters, or political unrest. Governments and tourism stakeholders must take measures to provide accurate information, enhance safety protocols, and establish effective communication channels to address emergencies.

5. Economic Leakage: In some cases, a significant portion of the revenue generated by outbound tourism can leak out of the local economy. This happens when international tour operators, foreign-owned hotels, or multinational corporations benefit more from tourism than local businesses. Promoting entrepreneurship and local ownership in the tourism industry can help address this issue.

It is crucial for destination management organizations, governments, and travelers themselves to address these challenges and implement sustainable practices. By doing so, outbound tourism can continue to bring economic, cultural, and personal benefits without compromising the natural environment, local communities, and unique identities of destinations.

Popular Destinations for Outbound Tourists

Outbound tourism offers individuals a wide variety of destinations to explore, each with its own unique attractions and experiences. From bustling cities to serene beaches, natural wonders to historical sites, the options are endless. Here, we highlight some of the most popular destinations for outbound tourists.

1. Europe: Europe attracts millions of outbound tourists each year, offering a rich blend of cultural heritage, historic landmarks, and picturesque landscapes. Destinations like Paris with the Eiffel Tower, Rome with the Colosseum, and Barcelona with the Sagrada Familia are perennial favorites. European cities, with their cobblestone streets, medieval architecture, and vibrant café culture, entice travelers seeking an immersive cultural experience.

2. Southeast Asia: Southeast Asia is a hotspot for outbound tourists, with countries such as Thailand, Vietnam, Indonesia, and Malaysia offering a mix of vibrant cities and breathtaking natural landscapes. The allure of beautiful beaches, ancient temples, exotic cuisine, and warm hospitality makes this region a top choice for leisure travelers seeking relaxation and adventure.

3. United States: The United States is a diverse destination that attracts outbound tourists with its iconic cityscapes, natural wonders, and world-famous attractions. New York City, Los Angeles, San Francisco, and Las Vegas offer a vibrant urban experience, while national parks like Yellowstone, the Grand Canyon, and Yosemite captivate nature enthusiasts.

4. Australia and New Zealand: Australia and New Zealand are renowned for their stunning landscapes, unique wildlife, and outdoor adventures. From the Great Barrier Reef in Australia to Milford Sound in New Zealand, these countries offer a perfect blend of natural beauty and cultural experiences.

5. East Asia: East Asian countries such as Japan, China, and South Korea are popular destinations for their rich history, traditions, modern innovation, and captivating landscapes. Travelers are drawn to the bustling streets of Tokyo, the ancient Great Wall of China, and the vibrant K-pop culture that attracts music and entertainment enthusiasts.

6. Africa: Africa’s diverse landscapes, wildlife, and cultural richness make it an exciting destination for outbound tourists seeking unique experiences. Safari adventures in countries like Kenya, Tanzania, and South Africa, along with iconic landmarks such as Egypt’s ancient pyramids, draw visitors from around the world.

7. Caribbean and Latin America: The Caribbean and Latin American countries offer a mix of stunning beaches, vibrant culture, and historical sites. Destinations like Mexico, Brazil, Jamaica, and the Dominican Republic attract travelers seeking relaxation, water sports, and the charm of Caribbean and Latin American heritage.

8. Middle East: Middle Eastern destinations like the United Arab Emirates, Qatar, and Oman are known for their futuristic architecture, luxury shopping, and rich traditions. Cities like Dubai and Abu Dhabi have become global tourism hubs, offering a blend of modernity and Arabian culture.

These are just a few examples of the popular destinations for outbound tourists. Each destination has its own unique appeal, ranging from cultural attractions to natural wonders, historical landmarks to modern metropolises. The choices are endless, ensuring that travelers have a wide range of options to curate their ideal travel experiences.

Trends in Outbound Tourism

Outbound tourism has witnessed several trends in recent years, driven by changing consumer behaviors, advancements in technology, and evolving global travel preferences. These trends shape the way people plan, experience, and engage with outbound travel. Here, we explore some of the significant trends in outbound tourism.

1. Rise of Experiential Travel: Travelers are increasingly seeking authentic and experiential travel experiences. They want to immerse themselves in the local culture, engage with communities, and participate in meaningful activities. This trend has led to the growth of activities such as culinary tours, responsible tourism initiatives, volunteer programs, and cultural exchanges.

2. Focus on Sustainable Tourism: Travelers are becoming more conscious of the environmental and social impact of their travel choices. There is a growing demand for sustainable tourism practices, including eco-friendly accommodations, responsible wildlife tourism, carbon-neutral travel options, and support for local communities. This trend highlights the importance of preserving destinations for future generations.

3. Digital Transformation: Technology has revolutionized how people plan, book, and share their travel experiences. The rise of online platforms, mobile apps, and social media has made travel information more accessible, allowing travelers to research and book their trips with ease. Social media platforms have also become influential in shaping travel trends, with travelers seeking Instagrammable destinations and unique photo opportunities.

4. Multi-destination Trips: Travelers are increasingly opting for multi-destination trips, combining visits to multiple countries or cities within the same trip. This trend allows travelers to maximize their time and explore diverse destinations in a single journey. It is often facilitated by improved transportation networks, such as low-cost airlines and high-speed rail connections.

5. Niche and Adventure Tourism: Niche tourism segments, such as adventure tourism, wellness tourism, and cultural tourism, have seen significant growth. Travelers seeking unique experiences are now opting for activities like hiking, diving, wildlife safaris, yoga retreats, and cultural immersions. This trend reflects the desire for personal enrichment and the pursuit of new and transformative experiences.

6. Solo Travel: Solo travel has become increasingly popular, with more individuals choosing to embark on journeys alone. This trend reflects the desire for independence, self-discovery, and the freedom to tailor the travel experience to individual preferences. It has led to the emergence of solo-friendly destinations and services that cater specifically to solo travelers.

7. Medical and Wellness Tourism: The demand for medical and wellness tourism has grown significantly. Travelers seek destinations that offer high-quality healthcare services, specialized medical treatments, and wellness retreats to improve their physical and mental well-being. This trend is driven by the desire for advanced medical treatments, alternative therapies, and holistic wellness experiences.

8. Slow Travel: Slow travel advocates for a more relaxed and immersive travel experience, where travelers spend more time in a single destination, exploring it thoroughly and connecting with the local culture. This trend promotes a deeper understanding of a place, sustainable tourism practices, and a more meaningful travel experience.

These trends in outbound tourism reflect the changing preferences and priorities of travelers worldwide. The industry continues to evolve, and travelers can expect more personalized, conscious, and immersive travel experiences in the future.

Outbound Tourism and its Economic Impacts

Outbound tourism has significant economic impacts on both the home and destination countries. It generates revenue, creates employment opportunities, stimulates economic growth, and contributes to the overall development of the tourism industry and related sectors. Here, we explore the economic impacts of outbound tourism.

1. Revenue Generation: Outbound tourism is a major source of revenue for both the home and destination countries. Outbound tourists spend money on transportation, accommodation, food and beverage, shopping, entertainment, and other tourist-related activities. This influx of spending contributes directly to the local economies of the destination countries, supporting local businesses and generating tax revenue. In the home country, outbound tourism can also contribute to foreign exchange earnings, as tourists convert their currency to the currency of the destination country.

2. Employment Opportunities: Outbound tourism creates employment opportunities in various sectors of the economy. The growth of outbound tourism leads to increased demand for transportation services, such as airlines, cruise lines, and travel agencies. Accommodation providers such as hotels, resorts, and vacation rentals also benefit from the influx of outbound tourists. Furthermore, restaurants, cafes, tour operators, souvenir shops, and other sectors of the tourism industry experience increased business, resulting in job creation and economic stability.

3. Economic Multiplication Effect: Outbound tourism has a multiplying effect on the economy. The spending by tourists creates a ripple effect throughout the local economy, as the businesses that receive tourist spending, in turn, spend on goods and services provided by other local businesses. This multiplier effect stimulates economic activity beyond the tourism sector, contributing to overall economic growth and development.

4. Infrastructure Development: The growth of outbound tourism often leads to infrastructure development in both the home and destination countries. Governments recognize the economic benefits of tourism and invest in improving transportation networks, enhancing airports, upgrading roads and highways, expanding hospitality infrastructure, and establishing tourism-related amenities. These infrastructure developments not only benefit the tourism industry but also improve the overall quality of life for residents, attracting further investment and contributing to regional development.

5. Promotion of Small and Medium Enterprises (SMEs): Outbound tourism provides opportunities for Small and Medium Enterprises (SMEs) to participate in the tourism value chain. Locally-owned guesthouses, family-run restaurants, independent tour operators, and artisanal shops can benefit from the patronage of outbound tourists. This helps to distribute the economic benefits of tourism more equitably, supporting local entrepreneurship, and fostering sustainable economic growth in communities.

6. Contribution to Trade Balance: Outbound tourism can have a positive impact on a country’s trade balance. When outbound tourists spend money in the destination country, it helps to offset the outflow of funds for imported goods and services. The revenue generated from outbound tourism can help to balance the trade deficit and strengthen the country’s economic position.

In summary, outbound tourism has significant economic impacts, with the potential to drive revenue generation, create employment opportunities, stimulate economic growth, and contribute to infrastructure development. However, it is important to manage these economic impacts responsibly, ensuring that the benefits are distributed equitably, and that the negative effects, such as environmental degradation and economic leakage, are minimized through sustainable practices.

Outbound Tourism and Cultural Exchange

Outbound tourism plays a pivotal role in fostering cultural exchange between tourists and the local communities they visit. It provides a platform for people from different cultures and backgrounds to come together, share experiences, and learn from one another. Here, we delve into the significance of outbound tourism in promoting cultural exchange.

1. Exposure to Different Cultures: Outbound tourism exposes individuals to diverse cultures, traditions, customs, and ways of life. Through direct interactions with locals, tourists gain insights into the unique aspects of the destination’s culture, such as language, art, music, dance, food, and religious practices. This exposure broadens their understanding, tolerance, and appreciation for cultural diversity, ultimately promoting a more inclusive and understanding society.

2. Cultural Immersion: Outbound tourists have the opportunity to immerse themselves in the local culture during their travels. They can participate in local traditions, festivals, and events, providing them with a firsthand experience of the destination’s cultural heritage. This immersion fosters empathy, respect, and a deeper connection with the local community.

3. Exchange of Ideas and Perspectives: Outbound tourism encourages the exchange of ideas and perspectives between tourists and locals. Through interactions, conversations, and shared experiences, both parties have the opportunity to challenge stereotypes, break down cultural barriers, and gain a broader worldview. This exchange of knowledge fosters mutual understanding and can lead to personal and societal growth.

4. Learning Opportunities: Outbound tourism provides valuable learning opportunities for tourists to understand different cultures. They can engage in activities such as cooking classes, language lessons, traditional craft workshops, or visits to historical sites and museums. These experiences enable tourists to gain a deeper appreciation for the destination’s cultural heritage, history, and contributions to the world.

5. Preservation of Cultural Heritage: Outbound tourism can contribute to the preservation and revitalization of cultural heritage. As tourists show interest in visiting historical sites, traditional villages, or cultural landmarks, local communities are encouraged to preserve and maintain their heritage for future generations. This helps to safeguard cultural assets, traditions, and practices that might otherwise be at risk of disappearing.

6. Building Bridges and Breaking Stereotypes: Outbound tourism has the power to build bridges between nations and break down stereotypes. When individuals from different countries interact and engage in meaningful exchanges, they gain firsthand experiences that challenge preconceived notions and stereotypes. This helps to foster goodwill, mutual respect, and long-lasting connections between people from different cultures.

7. Mutual Benefits: Cultural exchange through outbound tourism brings benefits to both tourists and host communities. Tourists gain a deeper understanding of the world, develop cross-cultural communication skills, and return home with a broader perspective. Local communities benefit from economic opportunities, preservation of cultural traditions, and the enrichment of their own cultural experiences through interactions with tourists.

In summary, outbound tourism facilitates cultural exchange, promotes understanding, and builds bridges between individuals from different cultures. It exposes tourists to diverse cultural experiences, challenges stereotypes, fosters empathy, and contributes to the preservation of cultural heritage. Through these interactions, outbound tourism plays a crucial role in promoting a more interconnected and harmonious global society.

Sustainable Practices in Outbound Tourism

Sustainable practices in outbound tourism aim to minimize the negative impact of travel on the environment, preserve cultural heritage, and promote responsible and ethical tourism. As the tourism industry continues to grow, it is crucial to adopt sustainable practices to ensure the long-term viability of destinations and the well-being of host communities. Here, we highlight some key sustainable practices in outbound tourism.

1. Reduce Carbon Footprint: One of the primary goals of sustainable tourism is to reduce the carbon footprint of travel. This can be achieved by opting for eco-friendly transportation options, such as using public transport or choosing airlines that prioritize fuel efficiency and carbon offset programs. Travelers can also minimize their environmental impact by participating in carbon offset initiatives and supporting renewable energy projects.

2. Support Local Communities: Sustainable tourism practices emphasize supporting local communities and reducing economic leakage. Travelers can achieve this by staying in locally-owned accommodations, eating at local restaurants, and purchasing locally-made products and crafts. Engaging in cultural exchanges, respecting local customs and traditions, and hiring local guides for tours can also contribute to the economic development and empowerment of local communities.

3. Respect the Environment: Responsible tourists should respect the natural environment and wildlife conservation efforts. This means adhering to guidelines for protected areas, national parks, and marine reserves. Travelers can minimize waste generation, practice proper waste disposal, and support organizations that focus on environmental conservation and sustainability initiatives. Additionally, participating in activities that promote wildlife conservation and avoiding attractions that exploit animals can help protect biodiversity.

4. Promote Responsible Cultural Interactions: Sustainable tourism encourages respectful interactions between tourists and local communities. Travelers should seek opportunities to engage with local cultures and traditions in a sensitive and responsible manner. This includes respecting cultural norms, seeking permission before taking photos, using appropriate language, and educating oneself about local customs and etiquette before visiting a destination.

5. Opt for Sustainable Accommodations: Sustainable accommodations aim to minimize their impact on the environment. Travelers can choose eco-friendly and certified accommodation options that implement practices such as energy conservation, waste management, water efficiency, and the use of renewable resources. Look for certifications such as LEED (Leadership in Energy and Environmental Design) or Green Globe to ensure that accommodations meet certain sustainability criteria.

6. Conserve Resources: Responsible tourists should strive to conserve resources during their travels. This can be achieved by using water and energy efficiently, avoiding excessive plastic consumption by carrying reusable water bottles and bags, and supporting establishments that follow sustainable practices such as recycling and minimizing single-use plastics.

7. Educate Yourself: Sustainable tourism begins with education and awareness. Travelers can educate themselves about the destination’s environmental and cultural issues, as well as sustainable tourism practices. By understanding the local context, travelers can make informed choices and actively contribute to the sustainability of the destination.

Implementing sustainable practices in outbound tourism is crucial for protecting natural resources, preserving cultural heritage, supporting local communities, and ensuring the long-term viability of destinations. By adopting these practices, travelers can minimize their impact on the environment, respect local cultures, and contribute to the well-being of host communities, thus promoting a more responsible and conscious approach to tourism.

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What Is Inbound and Outbound Tourism With Example?

By Robert Palmer

Inbound and outbound tourism are two terms that are commonly used in the travel industry. Both of these terms refer to the movement of people from one place to another for the purpose of tourism. In this article, we will take a closer look at what inbound and outbound tourism means, along with examples.

What is Inbound Tourism?

Inbound tourism refers to when tourists visit a country that is not their own. In other words, it refers to the arrival of visitors from overseas into a country.

This type of tourism is also known as international tourism. The visitors could be traveling for various reasons such as leisure, business or visiting friends and family.

Inbound tourism can have a significant impact on a country’s economy by generating revenue through spending on accommodation, food, transport, and other tourist activities. For example, when tourists visit India to see the Taj Mahal or Singapore to experience its unique culture, they contribute significantly towards the local economy.

Examples of Inbound Tourism

• A family from Germany visiting Disneyland in California
• A group of backpackers from Australia traveling across Southeast Asia
• A businessman from Japan attending a conference in New York City

What is Outbound Tourism?

Outbound tourism refers to when tourists leave their home country to visit another country. It’s also known as domestic tourism when people travel within their own country for leisure or business purposes.

Outbound tourism can have an impact on both the traveler’s home country and the destination they are visiting. When people travel abroad from their home countries, they spend money on flights, accommodation and other tourist activities which can contribute significantly towards the local economy of the visited country.

Examples of Outbound Tourism

• A family from Canada taking a vacation to Hawaii
• A group of friends from the United States traveling to Europe for a backpacking trip
• A couple from Australia taking a romantic getaway to Bali, Indonesia

Inbound and outbound tourism are two important aspects of the travel industry. While inbound tourism refers to tourists visiting a country that is not their own, outbound tourism refers to people leaving their home country for leisure or business purposes.

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What is outbound tourism and why is it important?

Outbound tourism is an important type of tourism . Many countries rely heavily on travellers leaving their home country in search of an international tourism experience.

But what does it actually mean to be an outbound tourist? In this article I will explain what is meant by the term outbound tourism, provide definitions of outbound tourism and I will discuss the advantages and disadvantages of outbound tourism. Lastly, I will provide examples of destinations which have significantly sized outbound tourism markets.

What is outbound tourism?

Outbound tourism definitions, the advent of low cost travel, increased disposable income and leisure time, globalisation, the importance of outbound tourism, the growth of the chinese outbound tourism industry, positive impacts of outbound tourism, negative impacts of outbound tourism, the value of outbound tourism to the uk, outbound tourism: conclusion, further reading.

Outbound tourism is the act of travelling ‘out’ of your home country for the purposes of tourism.

Outbound tourism does not include the purchasing of good or services before or after the trip within the tourism generating country.

To learn more about what a ‘tourism generating country’ is, read my post about Leiper’s Tourism System .

The terms outbound tourism and inbound tourism are often used interchangeably.

This is because a tourist who is travelling internationally is both an outbound tourist (because they travel OUT of their home country) and an inbound tourist (because they travel IN to another country).

The only exception to this would be if a person was travelling on a multi-centre trip, for example a backpacker. This is because they are not necessarily travelling from their home country.

The most widely utilised definition of tourism , proposed by the World Trade Organisation (WTO) and United States (UN) Nations Statistics Division (1994), prescribes that in order to qualify as a tourist one must travel and remain in a place outside of their usual residential environment for not more than one consecutive year for leisure, business or other purposes.

When considering outbound tourism, it therefore makes sense to simply add in the prerequisite of leaving your home country country…

Based on this commonly accepted definition (although this is not without its limits- see this post for more details ), therefore, outbound tourism can be defined as:

‘The act of leaving your home country to travel internationally for not more than one consecutive year for leisure, business or other purposes.’

Some other organisations have also offered definitions for the term outbound tourism.

The European Union define outbound tourism as:

‘Visits by residents of a country outside that country’.

Similarly, Visit Britain state that outbound tourism is:

‘The activities of a resident visitor outside of their country of residence’.

The growth of outbound tourism

The outbound tourism market has grown considerably throughout the years.

Of course, the outbound tourist market has grown at different rates in different parts of the world, but the reasons for this growth are largely the same.

Three of the biggest factors contributing to the growth of outbound tourism are: the advent of low cost travel, increases in disposable income and leisure time and globalisation.

The past two decades have seen significant developments in the history of tourism .

Increased competition within the marketplace and the introduction of low cost airlines has meant that more of us are able to travel more often.

In recent years the amount of disposable income that the average person has each year has increased. This means that people have more money to spend on international tourism .

People also have more leisure time than they used to. Paid holidays and increased flexibility as a result of flexi-time practices at work, means that people have more opportunities for international tourism than they did in the past.

Other posts that you might be interested in: – What is tourism? A definition of tourism – The history of tourism – The structure of the tourism industry – Stakeholders in tourism – Inbound tourism explained: What, why and where – What is ABTA and how does it work? – The economic impacts of tourism

More people want to experience outbound tourism nowadays than ever before. Globalisation has opened up many opportunities for us around the world.

Many destinations that were not previously accessible have opened up and subsequently developed their tourism industries.

Click here to learn more about globalisation and its impact on the tourism industry!

Outbound tourism is hugely important to many countries around the world. The OECD have a handy tool on their website which demonstrates the value of this tourism in different parts of the world.

Outbound tourism has many positive economic impacts that reaches further than just the tourism industry. Outbound tourism can help to enhance the economies of many countries by providing economic boosts in a range of sectors such as retail, healthcare and education.

Many countries, however, rely too much on outbound tourism. Should there be a reason that tourism declines, for example during the 2020 Coronavirus pandemic, a country’s economy could face dire consequences if they do not diversify their income.

A major recent development in the tourism industry is the growth of Chinese outbound tourism.

Today, China is the largest outbound tourism market in the world.

Chinese tourists spent more than $288billion on international travel in 2018, which equates to a whooping 25% of global tourism spend . It is predicted that Chinese tourists will take 160 million overseas trips by 2020.

This growth is largely attributed to rising incomes amongst Chinese workers and new freedoms allowed to the population . Many countries around the world now offer simpler and easy to obtain visas for Chinese citizens than they did in previous years.

This has resulted in a boom in Chinese outbound tourism. Whilst Chinese tourists travel all over the world, markets in Asian countries such as Thailand and Bali have seen particular increases in overall tourism numbers as a result.

Chinese tourists typically spend significantly more money when they travel than tourists from other countries. This means that the Chinese outbound tourism market is particularly welcomes in many destinations around the world.

Outbound tourism can be beneficial for both the traveller generating region and the tourist destination region .

In the tourist’s home country, outbound tourism can help to boost the economy. If tourists use a local operator to organise their travel arrangements, such as the national airline or a domestic travel agent, then some of the profits made will be retained in the home country.

When the tourist reaches their holiday destination there are many economic advantages to the host destination. The graph below by the Office of National Statistics (ONS) outlines the areas that profit the most from outbound tourism.

Foreign exchange income can be particularly beneficial in destinations where the currency is weak. Many destinations focus their marketing efforts in countries that have strong currencies, such as the UK, USA or Europe.

Another positive impact of outbound tourism is that income from tourism can be used to help boost the wider economy. Money can be reinvested in areas such as healthcare and education.

There are two major economic impacts that can have a negative effect on the destination.

The first is economic leakage in tourism . Outbound tourists often seek the familiar and may choose to spend their money in large chain organisations such as a Hilton Hotel or a McDonalds fast food restaurant. This causes money to be taken out of the tourist destination region, thus limiting the positive impacts from tourism.

The second is over dependence. If a destination relies too heavily on their outbound tourism industry, they could come into trouble should this be disrupted.

Disruptions to the tourism industry occur frequently around the world. Reasons include natural disasters, political unrest, economic instability and pandemics.

You can read about the economic impacts of tourism in more detail here.

According to the ONS, outbound tourism is a significant market in the UK, accounting for 1.8% of GDP.

The outbound tourism sector accounts for more than 221,000 jobs in the United Kingdom.

The economic contribution of UK outbound tourism equates to £37.1 billion.

The graph below indicates which destinations UK outbound tourists are choosing to travel to, with Spain being the most popular.

Outbound tourism is an important part of the structure of the tourism industry . Many countries rely heavily on outbound tourist markets and outbound tourism is a significant economic contributor. The outbound tourism market has grown and developed throughout the years, with the most significant and rapidly emerging market being the Chinese.

• An Introduction to Tourism : a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.
• The Business of Tourism Management : an introduction to key aspects of tourism, and to the practice of managing a tourism business.
• Tourism Management: An Introduction : gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities.

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What Is the Difference Between Inbound and Outbound Tourism?

In the simplest terms, inbound tourism occurs when a foreigner or non-resident visits a particular country, and outbound tourism occurs when a resident of a particular country leaves it in order to visit another one.

As an example from an American perspective, if an American visits Germany, that is considered to be outbound tourism. However, if a German visits the United States, that is considered to be inbound tourism. Inbound and outbound tourism have an important impact on a country’s financial health.

The Benefits of Inbound Tourism

When a country attracts a lot of inbound tourism, the tourists spend money on hotels, dining, attractions, souvenirs and other amenities. This creates jobs, and through consumption taxes, it adds additional money to that country’s coffers. As the inbound tourism increases, so does the job market in that country in order to cope with the increased traffic. New hotels are needed to accommodate the influx of tourists, new attractions spring up to offer something enticing for visitors, the need for taxis and hired cars increases and so on.

Inbound Tourism in the United States

Tourists flock to the United States to see natural wonders, such as the Grand Canyon and Niagara Falls, and historic landmarks like the Statue of Liberty, the White House and Mount Rushmore. Theme parks attract millions of tourists each year, including Walt Disney World and Universal Studios Hollywood. There are famous annual events, such as Mardi Gras in New Orleans and Comic-Con International in San Diego. Generally speaking, foreign tourists are known to spend a considerably higher amount of money in the United States than domestic tourists. This investment helps the economy thrive.

Outbound Tourism

Outbound tourism also generates some money in the country of origin even though the residents are leaving to visit elsewhere. Outbound tourists make purchases that include plane tickets, travel insurance and new travel clothing from their home country. As travel trends change and people look for specialized vacations, such as adventure tourism or wellness tourism, tourism companies benefit from sourcing and booking customized packages. Ultimately, however, outbound tourism takes financial resources out of the home country and gives them to the destination country. As an example, travel exports (inbound tourism) for the United States in 2016 reached $246 billion, while its travel imports (outbound tourism) reached $159 billion.

Travel Trade Surplus

If a country has more inbound than outbound tourism, as in the above example, it has a travel trade surplus. A country with a travel trade surplus can consider tourism to be a very lucrative export. For the United States, international travel as a whole continually enhances American job growth and helps balance the country’s trade, being its largest service export. In 2016, over a million U.S. jobs were supported by international travel and the country’s travel trade surplus ran into tens of billions of dollars. Benefiting from a high level of inbound tourism doesn’t mean that a country shouldn’t encourage outbound tourism, however. There are intangible effects of both inbound and outbound tourism, and these include learning about the surrounding world and fostering positive relationships between countries. Outbound tourism includes business trips as well as vacations, enhancing ties between other nations and boosting the economies of each participating country.

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What is outbound tourism?

Definition of outbound tourism

Outbound tourism is a form of travel where people leave their home country and explore different destinations around the world. It includes international trips for leisure, business, education, and other purposes. In recent years, outbound tourism has seen a steady rise due to a number of factors, such as increased global connectivity and rising incomes in many countries. In this article, we will take a look at outbound tourism from various perspectives. We will discuss what it is, why it’s growing in popularity, benefits for local economies, and how to maximize your experience when traveling abroad.

History of outbound tourism

The term outbound tourism was first coined in the early 2000s, but the concept of traveling outside of one's home country for leisure or business has been around for centuries. Outbound tourism is often seen as a more recent phenomenon because it has only become more affordable and accessible in recent years. There are many reasons why people engage in outbound tourism, but one of the most common motivators is simply to experience something new. With globalization and the rise of social media, it's easier than ever to see what other parts of the world have to offer and plan a trip accordingly. For some, outbound tourism is about seeking out new cultures and experiences that they can't find at home. Others might be motivated by better weather or cheaper travel options. Whatever the reason, outbound tourism is a growing trend all over the world. In 2018, international tourist arrivals reached a record 1.32 billion, and that number is expected to continue to rise in the coming years. So whether you're looking for adventure, relaxation, or simply want to explore beyond your own backyard, there's no better time than now to start planning your next outbound trip!

The term “outbound tourism” is relatively new, having only been coined in the early 2000s. However, the concept of traveling abroad for leisure or business has a long and rich history. Some of the earliest examples of outbound tourism come from the ancient world. The Romans were known for their love of travel, and many wealthy citizens would take extended trips to enjoy the sights and culture of other countries. In China, meanwhile, the Tang Dynasty saw a boom in international trade, which led to increased travel opportunities for Chinese citizens. During the medieval period, travel became increasingly difficult and dangerous due to wars and political unrest. However, this did not stop some people from embarking on pilgrimages to holy sites in other countries. In the Renaissance period, travel became more common again as trade routes reopened and explorers began to chart new territories. Outbound tourism really took off in the 19th century with the advent of railways and steamships. This made international travel much easier and more affordable for ordinary people. As more and more people started to travel abroad, new tourist destinations began to emerge. By the early 20th century, outbound tourism was a major industry worldwide. Today, outbound tourism is more popular than ever before. Thanks to advances in technology and transportation, it has become easier and cheaper than ever to travel overseas. Whether it’s for business or pleasure, more and more people are taking advantage of the opportunity to explore

Reasons for outbound tourism

There are many reasons why people engage in outbound tourism. Some of the most common reasons include: -To experience new cultures and lifestyles: This is perhaps the most popular reason for outbound tourism. People travel to foreign countries in order to experience different cultures and lifestyles. This can include everything from trying new foods and experiencing different customs, to learning about new history and visiting unique landmarks. -To escape the mundane: For some people, outbound tourism is simply a way to break free from the monotony of their everyday lives. They may be looking for adventure or just a change of scenery, but whatever the reason, they want to experience something different. -To see loved ones: For many people, outbound tourism is a way to stay connected with loved ones who live in other countries. With today’s technology, it’s easier than ever to keep in touch with someone who lives far away. But sometimes there’s nothing like seeing them in person and spending quality time together. -To relax and rejuvenate: Sometimes people just need a break from the hustle and bustle of their everyday lives. They may want to escape the cold winters or sweltering summers, or they may simply need some time to relax and rejuvenate. Whatever the reason, outbound tourism can provide the perfect opportunity to do just that.

There are many reasons why someone might choose to go on an outbound trip. For some, it may be for the adventure and new experiences that come with travel. For others, it may be to visit family or friends who live in another country. And for others still, it may be for business purposes. Whatever the reason, outbound tourism can be a great way to see the world, learn about new cultures, and enjoy new experiences. Here are just a few of the many reasons why someone might choose to go on an outbound trip: To see new sights and experience new cultures: One of the best things about travel is that it allows you to see and experience things that you would never be able to otherwise. From ancient ruins to natural wonders, there is so much to explore in the world. And when you travel to new places, you also have the opportunity to learn about different cultures and meet new people. To visit family and friends: If you have family or friends who live in another country, an outbound trip is a great way to visit them. Not only will you get to spend time with them, but you'll also get to experience their culture firsthand. To escape the everyday: Sometimes, we all need a break from our everyday lives. Whether you're looking for a change of scenery or simply want to relax in a new place, an outbound trip can provide just what you need. To learn something new:

There are many reasons why people choose to go on outbound holidays. For some, it may be to escape the hustle and bustle of their everyday lives and to experience something new. For others, it may be to visit family or friends who live in another country. Some of the most popular reasons for outbound tourism include: 1. To experience a new culture 2. To learn about a new country or destination 3. To relax and rejuvenate 4. To celebrate a special occasion such as a birthday, anniversary or honeymoon 5. To take part in adrenalin-pumping activities or adventure sports 6. To see iconic landmarks and natural wonders

Popular outbound tourist destinations

There are many popular outbound tourist destinations, but some of the most popular include: • Australia – With its stunning beaches, cosmopolitan cities and unique wildlife, it’s no wonder that Australia is a top destination for travelers from all over the world. • New Zealand – Another country with incredible natural beauty, New Zealand is a must-see for anyone looking to get away from it all. • Canada – From the majestic Rocky Mountains to the bustling metropolises of Toronto and Vancouver, Canada has something for everyone. • Europe – From the picturesque villages of France and Italy to the lively nightlife of Spain and Portugal, Europe has something to offer everyone.

There are many popular outbound tourist destinations around the world. Some of the most popular destinations include Europe, Asia, and the Americas. Each year, millions of people travel to these destinations to experience the different cultures and lifestyles that they offer. Europe is a popular destination for outbound tourists due to its rich history and culture. There are many different countries to visit in Europe, each with its own unique attractions. From the United Kingdom to Italy, there is something for everyone to enjoy. Asia is another top destination for outbound tourists. With its diverse cultures and landscapes, Asia has something to offer everyone. From the bustling streets of Tokyo to the beaches of Thailand, there is an endless amount of things to see and do in Asia. The Americas are also a popular destination for outbound tourists. From the United States to Brazil, there are many different countries and regions to explore. Each country offers its own unique attractions and experiences. Whether you’re looking for adventure or relaxation, you’ll find it in the Americas.

There are many popular outbound tourist destinations around the world. Some of the most popular destinations include: -Australia: With its stunning beaches, vibrant cities and unique wildlife, Australia is a top destination for many travelers. -New Zealand: Another beautiful country with plenty to see and do, New Zealand is a must-visit for nature lovers and adventure seekers alike. -Thailand: A popular Southeast Asian destination, Thailand offers stunning beaches, exciting nightlife and rich culture. -Spain: A top European destination, Spain boasts beautiful cities, stunning scenery and plenty of sunny weather. Whether you’re looking for an adventurous trip or a relaxing vacation, there’s sure to be a perfect outbound tourist destination for you.

Pros and cons of outbound tourism

There are both pros and cons to outbound tourism. On the pro side, outbound tourism can be a great way to see new places and experience new cultures. It can also be a great way to bonding with friends or family members. On the con side, outbound tourism can be expensive and it can be difficult to find authentic experiences.

Outbound tourism, also called international tourism, is when people travel outside of their home country to another country. There are many reasons why people choose to go on outbound trips, such as for leisure, business, or visiting family and friends. While outbound tourism can have many benefits, there are also some potential drawbacks that travelers should be aware of. Here are some pros and cons of outbound tourism: Pros: -Can lead to cultural enrichment and understanding -Can boost the economy of destination countries -People can learn new skills while on vacation -Can foster international relationships and peace Cons: -Can be expensive -Language barriers can make communication difficult -Cultural differences can lead to misunderstandings -There is a risk of crime in some destination countries

Assuming you would like a content section for the pros and cons of outbound tourism: Outbound tourism, also called international tourism, is travel outside one’s home country. The World Tourism Organization defines outbound tourists as people “who make at least one trip during the reference year to a country other than their own for any main purpose except business, family or other personal reasons.” In 2015, there were 1.2 billion outbound tourist trips worldwide. The Pros of Outbound Tourism - Economic Benefits: Outbound tourism provides significant economic benefits to both destination countries and travelers’ home countries. In destination countries, outbound tourists spend money on lodging, food and drinks, shopping, transportation, and entertainment. This spending creates jobs and generates tax revenue that can be used to improve infrastructure and fund public services. In travelers’ home countries, outbound tourism supports the local travel industry and related businesses such as airlines, hotels, restaurants, and retail stores. - Cultural Benefits: Outbound tourism can help promote cultural understanding and tolerance by increasing contact between people from different cultures. When travelers visit new places, they learn about the local culture and customs. They may also try new foods, learn new languages, and participate in new activities. This exposure to new cultures can help break down stereotypes and misconceptions about other cultures. - Personal Benefits: Outbound tourism provides many personal benefits for travelers including adventure, education, relaxation, and stress relief.

How to plan an outbound trip

When it comes to outbound tourism, the key is to plan ahead. Here are a few tips on how to plan an outbound trip: 1. Choose your destination: First and foremost, you need to decide where you want to go. There are many wonderful places to visit all over the world, so take some time to research your options and narrow down your list of potential destinations. 2. Set a budget: Once you know where you want to go, it's time to start planning your budget. Keep in mind that travel can be expensive, so be sure to set aside enough money to cover all of your costs. 3. Book your travel arrangements: Once you have a destination and a budget in mind, it's time to start booking your travel arrangements. This includes things like flights, hotels, and rental cars. Be sure to book everything in advance so that you can get the best deals possible. 4. Pack your bags: Now that everything is booked, it's time to start packing for your trip! Be sure to pack everything you need, including clothes, toiletries, and any other items you might need while you're away from home. 5. Enjoy your trip!: The most important part of any vacation is simply enjoying yourself! So relax, have fun, and make memories that will last a lifetime.

When you're planning an outbound trip, there are a few key points to keep in mind. First, you'll need to decide where you're going and what you want to do there. Once you have a destination in mind, start researching flights and accommodation options. It's also a good idea to think about how you're going to get around once you're there. Once you've got the logistics sorted, it's time to start thinking about what you want to do while you're away. If you're visiting a new country, research some of the must-see sights and attractions. Make sure to allow plenty of time for exploring and don't try to pack too much into your trip. Remember, the whole point of going away is to relax and have fun!

Outbound tourism has become increasingly popular, and there are many great opportunities for travelers to explore the world. With careful planning, outbound tourists can have an unforgettable experience whether they’re visiting a nearby city or exploring a faraway country. Outbound travel can be costly but there are plenty of ways to save money while still experiencing incredible destinations and cultures around the globe. Whether you’re looking for adventure or relaxation, outbound tourism may be perfect for you!

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What is Outbound Tourism?

Outbound tourism is a term used in the travel industry to refer to residents of a particular country traveling to another country for leisure, business, education, or other purposes. It is a key component of the tourism industry and plays a significant role in the global economy. Understanding outbound tourism involves looking at the motivations behind people traveling abroad, the impact it has on the economy, and the trends that shape this sector.

Motivations for Outbound Tourism

There are various reasons why people engage in outbound tourism. Some of the common motivations include:

• Leisure: Many people travel abroad to explore new destinations, experience different cultures, relax on beaches, or engage in outdoor activities.
• Business: Business travelers often visit other countries to attend meetings, conferences, trade shows, or to establish partnerships with international companies.
• Education: Students and academics travel abroad for educational purposes, such as studying at foreign universities, attending workshops, or conducting research.
• Healthcare: Medical tourism is a growing trend where individuals travel abroad to receive medical treatments, surgeries, or wellness services.
• Visiting Friends and Relatives (VFR): People often travel to other countries to visit friends and relatives, which contributes to outbound tourism numbers.

Economic Impact of Outbound Tourism

Outbound tourism has a significant impact on the economy of both the traveler's home country and the destination country. Some of the key economic benefits of outbound tourism include:

• Foreign Exchange Earnings: When residents of a country travel abroad, they spend money on transportation, accommodation, food, shopping, and other services, which generates foreign exchange earnings for the destination country.
• Job Creation: The tourism industry creates employment opportunities in various sectors, such as hospitality, transportation, tour operators, and retail, both in the traveler's home country and the destination country.
• Infrastructure Development: The demand for tourism services leads to investments in infrastructure development, such as airports, hotels, restaurants, and tourist attractions, which benefits the local economy.
• Multiplier Effect: Outbound tourism spending has a multiplier effect on the economy, as it stimulates other industries, such as agriculture, manufacturing, and services, through increased demand for goods and services.

Trends in Outbound Tourism

The outbound tourism sector is constantly evolving, driven by changing consumer preferences, technological advancements, economic factors, and global events. Some of the key trends shaping outbound tourism include:

• Emerging Destinations: Travelers are increasingly seeking out new and off-the-beaten-path destinations for unique experiences and to avoid overcrowding in popular tourist hotspots.
• Technology Integration: The use of technology, such as mobile apps, social media, and online booking platforms, has revolutionized the way travelers research, plan, and book their trips.
• Sustainable Tourism: There is a growing awareness of the environmental and social impacts of tourism, leading to a rise in sustainable travel practices, such as eco-friendly accommodations, responsible wildlife tourism, and community-based tourism initiatives.
• Personalization: Travelers are increasingly seeking personalized and experiential travel options that cater to their individual preferences, interests, and values.
• Health and Safety: The COVID-19 pandemic has highlighted the importance of health and safety measures in travel, leading to the adoption of new protocols, such as enhanced cleaning procedures, health screenings, and travel insurance requirements.

Outbound tourism is a dynamic and diverse sector of the travel industry that involves residents of a country traveling to other countries for a variety of reasons. Understanding the motivations behind outbound tourism, its economic impact, and the trends that shape this sector is essential for travel industry professionals, policymakers, and travelers alike. As the world becomes increasingly interconnected, outbound tourism will continue to play a crucial role in promoting cultural exchange, economic growth, and global cooperation.

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What is a layover?

Stopover meaning in airlines, open-jaw flights: how they work.

Many times in the world of air travel you might hear the words “layover,” “stopover” and “open-jaw” flight but not be quite sure what they mean.

The main difference between a stopover and layover is length of time. Stopover rules vary by airline, but are essentially longer layovers — at least 24 hours in length. Layovers, meanwhile, are connections less than a day in length depending on if you’re flying domestically or internationally.

Open-jaw flights are a whole different beast. Follow this quick guide and we’ll help you arrive at an understanding of stopover, layover and open-jaw flights.

A layover is the technical term for what you might think of as a simple connecting flight. For example, earlier this year, I flew from Cincinnati to Boston on American Airlines. Because there are no direct flights between Cincinnati and Boston on American, I had to make a connection. There were several options for my connection, mostly in American hub airports like New York LaGuardia, Washington National or Philadelphia. I chose one in Washington (DCA).

In this case, I had only a 31-minute layover, which made me a bit nervous. Layovers this short are great when everything goes right, since you walk right off of one flight and on to the next, but they don’t have a lot of room for error. Thankfully, my first flight arrived about 15 minutes early, so I had plenty of time to make it to my next flight.

» Learn more: 5 tips for long airport layovers

Another note about layovers: While they usually involve changing gates and planes, that is not always the case. Southwest, for example, will often have layovers that involve no plane change.

In a case like this, you would arrive in Kansas City and wait for all the departing passengers to deplane. Then you could move to a better seat (this IS Southwest after all) and await the passengers going from Kansas City to Los Angeles.

At its simplest, a stopover is simply a longer layover. Most airlines define a layover as any connection of less than 4 hours on a domestic flight or less than 24 hours on an international flight. Rules about when stopovers are allowed varies by airline, and it will often depend on whether the ticket is an award ticket or a paid ticket.

Here are two examples of stopovers I have personally taken:

Using Alaska Airlines miles to fly Emirates, I booked a ticket from Singapore to Dubai (2-day stopover) to New York City.

On a paid ticket, I flew Newark to Lisbon (3-day stopover) before continuing on to Barcelona.

Most airlines that offered free stopovers on award tickets have eliminated that perk. There are a few (but dwindling) number of airlines that offer stopovers on award tickets:

Singapore Airlines offers two complimentary stopovers on a round-trip ticket using KrisFlyer miles.

Alaska Airlines even offers a free stopover on ONE-WAY award tickets (see my Dubai example above).

United Airlines doesn’t allow stopovers per se, but it does have a similar program called the Excursionist Perk .

Even if the airline whose miles you are using does not allow stopovers on award flights, you can still get a lot of value from including a layover of up to 23 hours 59 minutes. As an example, on the same Singapore trip I mentioned earlier, I used American Airlines AAdvantage miles to book the outbound portion of the trip, which included a 20-hour layover in Hong Kong at no additional charge.

While that wasn’t enough time to see much of Hong Kong, it was at least enough to take a brief city tour, have some street food and get a taste of the city before returning to the airport and boarding the connecting flight to Singapore.

» Learn more: The best airlines for free stopovers

An open-jaw flight is two or more flights in an itinerary with an “open” segment in the middle. The open “V” shape formed by the outbound and return lines of travel is similar to the profile of an open mouth or jaw. A simple example would be a round-trip itinerary as follows:

New York to Paris.

Frankfurt to New York.

You start and end your itinerary in New York, but your European itinerary has an open-jaw between Paris and Frankfurt. This itinerary does not cover your travel between those two European cities. Of course you will have to physically get yourself from Paris to Frankfurt, but you are on your own for that transportation. It could be by car, train, a separately booked flight or any other mode of travel.

Open-jaw itineraries don’t have to start and end in the same location and aren’t limited to only 2 flights. Here is another example of an open-jaw itinerary:

Chicago to London.

London to Stockholm.

Copenhagen to Los Angeles.

In this itinerary you have an open-jaw between your origin and return (Chicago to Los Angeles) as well as an open-jaw on your destination (Stockholm to Copenhagen). In both of those cases you would need to arrange your own transportation between the two cities. You also have a connection (either a layover or stopover) in London.

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Outbound tourism in European countries - statistics & facts

Leading countries in europe for outbound tourism, outbound tourism in europe during the coronavirus (covid-19) pandemic, key insights.

Detailed statistics

International tourist arrivals worldwide 1990-2019, by region of origin

Outbound tourism visitor growth worldwide 2020-2025, by region

Outbound trips from the European Union 2021, by traveler residence

Editor’s Picks Current statistics on this topic

Travel, Tourism & Hospitality

Travel intentions of Europeans in the next six months 2024, by destination

European travelers' favorite destinations for their next European trip 2024

Further recommended statistics

International tourism spending in Europe 2019-2034

International tourism expenditure in Europe in 2019 and 2023, with a forecast for 2024 and 2034 (in billion euros)

Travel and tourism's total contribution to GDP in Europe 2019-2034

Total contribution of travel and tourism to GDP in Europe in 2019 and 2023, with a forecast for 2024 and 2034 (in trillion euros)

Distribution of travel and tourism expenditure in Europe 2019-2023, by tourist type

Distribution of travel and tourism spending in Europe in 2019 and 2023, by type of tourist

Travel and tourism's total contribution to employment in Europe 2019-2034

Total contribution of travel and tourism to employment in Europe in 2019 and 2023, with a forecast for 2024 and 2034 (in million jobs)

Global international tourism receipts 2006-2023

International tourism receipts worldwide from 2006 to 2023 (in billion U.S. dollars)

European countries with the highest outbound tourism expenditure 2019-2022

Countries with the highest outbound tourism expenditure in Europe from 2019 to 2022 (in billion U.S. dollars)

Number of visits abroad by UK residents 2023, by mode of travel

Number of visits abroad by residents of the United Kingdom in 2023, by mode of travel (in 1,000s)

Travel operators transaction amount from outbound tourism in Japan 2015-2023

Transaction value of travel agencies from outbound tourism in Japan from 2015 to 2023 (in trillion Japanese yen)

Outbound tourism expenditure in the UK 2007-2023

Total expenditure on visits abroad from the United Kingdom from 2007 to 2023 (in million GBP)

Outbound travel expenditure in Russia 2011-2023

Outbound travel expenditure in Russia from 2011 to 2023 (in billion U.S. dollars)

Leading outbound travel markets in Malta 2024, by Google travel demand growth

Leading outbound travel markets in Malta over the previous 30 and 90 days as of June 2024, by growth in travel demand on Google

Leading outbound travel markets in France 2024, by Google travel demand growth

Leading outbound travel markets in France over the previous 30 and 90 days as of June 2024, by growth in travel demand on Google

Main outbound travel markets in the Netherlands 2024, by Google travel demand growth

Leading outbound travel markets in the Netherlands over the previous 30 and 90 days as of June 2024, by growth in travel demand on Google

Countries with the highest outbound tourism expenditure worldwide 2019-2023

Countries with the highest outbound tourism expenditure worldwide from 2019 to 2023 (in billion U.S. dollars)

European countries with the highest inbound tourism receipts 2019-2023

Countries with the highest international tourism receipts in Europe from 2019 to 2023 (in billion U.S. dollars)

Outbound tourism spending in the Netherlands 2010-2023

Outbound tourism expenditure in the Netherlands from 2010 to 2023 (in billion U.S. dollars)

Distribution of travel and tourism expenditure in Europe 2019-2023, by type

Distribution of travel and tourism spending in Europe in 2019 and 2023, by type

Outbound tourism spending in Austria 2010-2023

Outbound tourism expenditure in Austria from 2010 to 2023 (in billion U.S. dollars)

Outbound tourism spending in France 2010-2023

Outbound tourism expenditure in France from 2010 to 2023 (in billion U.S. dollars)

Expenditures on travel agency services in outbound tourism Philippines 2023

Value of expenditures on travel agencies and other reservation services in outbound tourism in the Philippines in 2023 (in billion Philippine pesos)

International tourist arrivals in Europe 2006-2023

Number of international tourist arrivals in Europe from 2006 to 2023 (in millions)

Destinations with the highest inbound tourism receipts worldwide 2019-2023

Countries and territories with the highest international tourism receipts worldwide from 2019 to 2023 (in billion U.S. dollars)

International tourism spending in France 2019-2034

International tourism expenditure in France in 2019 and 2023, with a forecast for 2024 and 2034 (in billion euros)

International tourism spending in Germany 2019-2034

International tourism expenditure in Germany in 2019 and 2023, with a forecast for 2024 and 2034 (in billion euros)

Inbound and outbound travel spending in Italy 2010-2023

Inbound and outbound travel expenditure in Italy from 2010 to 2023 (in million euros)

UK outbound business travel spending 2019-2023, by destination

Expenditure on international business tourism by residents of the United Kingdom from 2019 to 2023, by main destination (in million GBP)

Domestic and international travel expenses in Poland 2017-2023

Value of spending on domestic and international travel in Poland from 2017 to 2023 (in billion zloty)

Long-haul source travel markets in Europe 2022-2026, by share of long-haul travelers

Leading long-haul source travel markets in Europe in 2022, with a forecast for 2026, by share of long-haul travelers

Number of outbound tourism trips from Russia 2014-2023

Number of outbound tourism trips from Russia from 2014 to 2023 (in 1,000s)

Outbound tourism spending from the UK 2019-2023, by purpose

Spending on visits abroad from the United Kingdom from 2019 to 2023, by purpose (in million GBP)

Forecast change in outbound leisure travel spending worldwide 2024-2033, by country

Forecast percentage change in outbound leisure travel spending in selected countries worldwide from 2024 to 2033

Distribution of travel and tourism spending in Italy 2019-2023, by tourist type

Distribution of travel and tourism spending in Italy in 2019 and 2023, by type of tourist

Distribution of travel and tourism expenditure in France 2019-2023, by tourist type

Distribution of travel and tourism spending in France in 2019 and 2023, by type of tourist

Share of travel and tourism expenditure in the Netherlands 2019-2023, by tourist type

Distribution of travel and tourism spending in the Netherlands in 2019 and 2023, by type of tourist

Global travel and tourism expenditure 2019-2022, by tourist type

Total travel and tourism spending worldwide from 2019 to 2022, by type of tourist (in trillion U.S. dollars)

Leading outbound travel markets in France 2019-2023, by share of departures

Distribution of outbound tourist departures from France in 2019 and 2023, by destination

Outbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

Leading outbound travel markets in the Netherlands 2019-2023, by share of departures

Distribution of outbound tourist departures from the Netherlands in 2019 and 2023, by destination

Leading outbound travel destinations from Poland 2020-2023

Number of outbound tourism trips from Poland from 2020 to 2023, by destination country (in 1,000s)

Number of outbound overnight stays by UK residents 2011-2023

Number of overnight stays abroad by residents of the United Kingdom from 2011 to 2023 (in 1,000s)

GDP share generated by travel and tourism in Italy 2019-2023

Share of travel and tourism's total contribution to GDP in Italy in 2019 and 2023, with a forecast for 2024 and 2034

Travel and tourism's total contribution to GDP in Greece 2019-2034

Total contribution of travel and tourism to GDP in Greece in 2019 and 2023, with a forecast for 2024 and 2034 (in billion euros)

Travel and tourism's total contribution to GDP in Italy 2019-2034

Total contribution of travel and tourism to GDP in Italy in 2019 and 2023, with a forecast for 2024 and 2034 (in billion euros)

Travel and tourism's total contribution to GDP in France 2019-2034

Total contribution of travel and tourism to GDP in France in 2019 and 2023, with a forecast for 2024 and 2034 (in billion euros)

Number of outbound tourist visits from the UK 2007-2023

Total number of visits abroad from the United Kingdom from 2007 to 2023 (in millions)

Travel and tourism: share of GDP in the EU-27 and the UK 2019-2023, by country

Share of travel and tourism's total contribution to GDP in European Union member countries (EU-27) and the United Kingdom (UK) in 2019 and 2023

Travel and tourism's total contribution to GDP in Germany 2019-2034

Total contribution of travel and tourism to GDP in Germany in 2019 and 2023, with a forecast for 2024 and 2034 (in billion euros)

Leading European countries in the Travel & Tourism Development Index 2023

Leading European countries in the Travel & Tourism Development Index (TTDI) in 2023

Leading countries in the Americas in the Travel & Tourism Competitiveness Index 2023

Leading countries in the Americas in the Travel & Tourism Development Index (TTDI) in 2023

Distribution of travel and tourism spending in Ireland 2019-2023, by tourist type

Distribution of travel and tourism spending in Ireland in 2019 and 2023, by type of tourist

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Meaning of outbound in English

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• against the current
• circumduction
• cross-country
• direction of travel
• multidirectional
• the right/wrong/other way around idiom

outbound | Business English

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The differences between outbound and inbound tour operator agents

By Rezdy — 25 Mar 2018

distribution   inbound tour operator   inbound travel   outbound tour operator   outbound travel

Updated January 2023 – Are you a tour operator trying to find which option is best for you? Or alternatively, are you a tourism professional trying to set up your distribution system? Trying to make your mark and stand out in a highly competitive industry? Let’s start at the beginning to help you understand the types of travel agents available to partner with. 

The role of a tour operator is to brainstorm ideas and conduct research to design holiday packages for travelers. In essence, they curate and compile various travel elements into a package that people will find appealing — creating a tailored and individual experience based on the interests and needs of various travelers. Holiday packages usually combine accommodation, cuisine, sightseeing, and transport. 

Inbound vs. outbound travel

An inbound tourist is someone who visits a country but is not a resident of it. In outbound tourism, residents of a country visit another country. Does this sound like two sides of the same coin? That’s because it is.

Let’s look at an example:

Kevin, an Australian citizen, is traveling to Argentina for a holiday.

Kevin is an inbound tourist to Argentina. In contrast, Kevin is an outbound tourist from Australia. 

Depending on where Kevin chooses to organize his holiday packages will depend on if he makes use of inbound tourism or outbound tourism.

An inbound tour operator will sell to people soon to be arriving in their countries, whereas an outbound tour operator will sell to people before they arrive at their destination.

Inbound tour operator agents

An inbound tour operator, also known as a destination management company, is a locally-based business or individual that provides holiday planning. This includes itinerary planning and arrangement of payment for their overseas clients. 

Inbound tour operators deal with both individuals and groups of international travelers. They make arrangements that are specifically catered to international guests, ensuring their clients have a comfortable and enjoyable stay. 

An inbound operator can work with the convenience of being able to operate at the same location in which they are organizing the holiday packages. Compared to outbound tour operators, an inbound operator would better understand the local area and its culture. This is especially true when receiving any inquiries or questions about tour information from a potential client. Additionally, an inbound tour operator is usually encouraged to develop strategic partnerships with other local companies and tour and activity operators . Building these relationships is a lot easier due to geographical location. 

Inbound tour operators are locally based

The purpose of inbound tour operators is to promote the entire destination to potential visitors from their local viewpoint. The operational advantage of being locally based is having easy access to work with other companies to promote the location as a whole to interested overseas travelers. Additionally, inbound tour operators can offer a more personalized service to their customers by having direct contact with them in their chosen destinations.

Inbound tour operators often work with other travel agents and distribution partners

Tour packages are often created and promoted by inbound tour operators in partnership with other travel agent s and travel distribution channels . Inbound tour operators work under the assumption that travelers are often motivated by package deals and promotions, and take advantage of this when marketing their destination. This means it’s beneficial for inbound tour operators to create packages that include local tourism businesses such as hotels, transportation, and tours and activities. Following that, these same packages are promoted to segments of the target market that are most likely to visit the region in the near future.

Choose an inbound tour operator if:

Working with an inbound tour operator is a good idea if you want to increase your visibility in a chosen destination. This will be increasingly beneficial if your target market shows interest in package deals. 

Outbound tour operator agents

A typical outbound tour operator works with international tourists. In contrast to inbound tour operators, outbound tour operators take travelers overseas from their home country. They offer a variety of tour packages that enable tourists across borders to travel abroad easily.

Outbound tour operators contribute significantly to the destination country’s economic growth. The majority of outbound tour operators choose to focus on a specific destination. This may be a destination that is currently popular or a destination in which they have special expertise and distribution partners. 

Most outbound tour operators cater to international travelers. 

Outbound tour operators offer travelers the convenience of visiting another country of their choice through tour packages. When travelers book a tour with an outbound tour operator, they can get everything they need under one roof — simplifying the travel experience. 

A particular region of the world is often their specialty

Outbound tour operators have the benefit of being experts in the destinations they serve. European destinations are a very popular choice with outbound tour operators; however other destinations, such as Southeast Asia and the Middle East, are growing in popularity. A successful outbound tour operator will often be very tuned-in to trends, one step ahead of the crowds, so they know which destinations to specialize in next. 

Choose an outbound tour operator if:

If your business strategy includes targeting international travelers, partnering with an outbound tour operator is likely to be a good fit. Additionally, an outbound tour operator will be a good fit if you understand overseas offerings and have the ability to promote them to domestic customers.

Advantages and Disadvantages

Just like running any form of travel company, there will always be some advantages and disadvantages. before working with either an inbound or outbound tour operator, here are a few pros and cons you should consider.

Inbound tour operators

As an inbound tour operator, you’ll have the advantage of convenience. This is due to being able to operate in the same location or home country as the tours you offer. This is extremely beneficial when receiving any inquiries or questions about the tours as you’d have a greater understanding of the local area and its culture compared to outbound tour operators. Furthermore, as an inbound tour operator, developing strategic partnerships and forming great relationships with other local companies and tour and activity operators will be a lot easier and is usually encouraged.

Another major advantage an inbound tour operator has is that most of the interactions with their customers will be direct. Meaning, it will allow them to offer a more personalized experience based on their customer’s needs.

Outbound tour operators

Just like the inbound operators, outbound tour operators deal with customers from their own countries. This makes designing and creating tour packages a whole lot simpler as they can customize the tours based on the customer’s interests. However, a disadvantage outbound tour operators have is not being based on the travel destination itself. This could create problems and can be more difficult to resolve any issues that may arise.

Fortunately, outbound tour operators have the flexibility to update their products and packages based on the latest travel trends and demands. As we all know, the travel industry is highly competitive and constantly evolving. Offering outbound tours gives you the freedom to adapt to changes in the travel and tourism market swiftly.

Which one should you choose?

The key difference between inbound and outbound tour operators comes down to whether they provide tours in their home country or abroad. You should consider both types of tour operator agents when developing your distribution strategy. Partnering with these two agents will maximize your reach to both international and domestic travelers.

Now, it’s time to think about ways to make your distribution and marketing channels more effective. You can identify your key partners via your research or by connecting with a tour wholesaler . By establishing partnerships with a large tour operator network , you can advance your business — both inbound and outbound. Read our previous blog if you are looking for tips and tricks for partnering with travel agencies or download our online distribution  ebook today.

In general, both types of tour operator agents play an important role in the overall success of your distribution strategy. By partnering with both of these agents, you’ll be able to maximize your reach to both international and domestic travelers.

When bookings start to come through, you’d want to ensure that you’re providing your customers with a simple booking journey. By utilizing an online booking software , you’re not only simplifying the customer’s booking journey, you’re streamlining your processes as well. This is due to advanced features that automate your processes that allow your customers to make a booking on the spot. These features include a real-time availability viewer, that allows your customers to book based on your exact availabilities. Payment gateway integrations that provide your customers with the convenience of secure online payments. And Automatic communication, which sends your customers confirmation and updates regarding their bookings.

To top this all off, you can easily manage your partnership with both outbound and inbound tour operators via an online tour operator marketplace like Rezdy Channel Manager . Rezdy’s marketplace broadens your reach to over 25,000 active resellers in the industry.

Using Rezdy Channel Manager is as simple as:

• Naming your price
• Setting your rates
• Letting resellers sell and promote your products

On top of that, you don’t have to worry about collecting payments and paying commissions as Rezdy automatically organizes payments for both parties. This reduces the need to chase your agents for payments.

Ready to capture more inbound and outbound bookings with Rezdy? Start a FREE 21-day trial or book a free demo today.

If you enjoyed this article, then make sure to sign up for our newsletter where you’ll receive the latest marketing tools and tour operator tips designed with businesses like yours in mind.

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Outbound Vs Inbound Tour Operators

For Tour Operators, deciding which type of tours to offer and which market to specialise in can be a difficult task.

Despite the huge impact of the COVID-19 pandemic on travel, with the global industry having lost $4.5 trillion in 2020, tourism is now experiencing a revival as international borders begin to reopen.

Now is the perfect time to take advantage of the increased demand for travel and improve your business strategy.

Whether you’re looking to diversify your offerings, move into a new market or are just starting out in the industry, we are here to give you some useful advice that will help you to find the best option for your company.

Which Type of Tour Operator Are You?

Before you begin to market and sell your tours, it is important to determine which type of tour operator you are in order to develop an effective strategy, find out who your potential customers are and stand out against competitors.

To help you navigate the market, we are going to explain the key characteristics of two types of tour operators: inbound and outbound.

What is an Inbound Tour Operator?

Sometimes referred to as destination management companies, inbound tour operators are locally-based companies who work by bringing visitors into a specific country or destination, often partnering with other businesses such as accommodation and transport providers in order to offer customers package deals.

As opposed to domestic tour operators, who cater to the needs of travellers in their native country, inbound travel companies focus on non-residents and aim to promote their destination as a whole.

What is an Outbound Tour Operator?

While inbound tour operators bring tourists into a country, outbound tour operators market to travellers in their own country and offer tours in international destinations .

When creating tour packages, outbound tour operators usually focus on specific countries, destinations or regions of the world, and also partner with businesses in the host country to provide customers with convenient and comprehensive packages.

What is the Difference Between Inbound and Outbound Tour Operators?

You might still be wondering, what is the difference between inbound and outbound tour operators?

Although there are many similarities between the two, the main difference between inbound and outbound tour operators is whether they offer tours within their own country or in international destinations .

Both types of businesses can provide specialised tours or focus on the mass market, and whichever segment you choose to cater to, it is crucial to utilise the power of marketing.

In our recent blog post, the tour operators’ guide to creating an exciting marketing strategy , we explain the ways in which you can upgrade your marketing strategy and entice and retain customers.

Advantages and Disadvantages

Before deciding which market you choose to operate in, there are many advantages as well as some disadvantages that you should first consider.

• Inbound tour operators have the advantage of being based in the same location that they offer tours in, meaning that they are likely to have a deeper knowledge of the local area, culture and language in comparison with outbound tour operators, and they may also have already developed relationships with local companies and tour guides.

Inbound tour operators can also benefit from having direct contact with customers in their destination of choice, allowing them to offer a more personalised experience.

• On the other hand, outbound tour operators deal with customers from their own country, which can make it easier to understand their needs and create tour packages accordingly. However, not being based in the destination itself could make it more difficult to resolve any problems that might come up. 

Another huge advantage that outbound tour operators have is the ability to change their offerings based on the latest travel trends and demands. The travel industry is highly competitive and dynamic, and offering outbound tours can allow you to rapidly adapt to changes in the market.

Takeaways for Tour Operators

Whether you are an inbound or outbound tour operator, it is crucial to create an exciting marketing strategy and have a deep knowledge of your chosen market and potential customers.

Here at Nezasa , we work with both inbound and outbound tour operators to assist them in creating the most seamless planning, booking and post-booking process for their clients.

For the latest travel related content and more information about our bleeding-edge software, be sure to keep up with our blog and register for our next webinar.

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The Ultimate Guide to Chinese Holidays: 2020 Update

When are chinese tourists most likely to travel abroad, and how should destinations prepare for these peak times we've prepared a guide, including china's 2020 national holiday schedule..

To best attract and prepare for Chinese outbound tourism, it’s essential to understand when Chinese are most likely to travel. So we’ve prepared a helpful guide to China’s national holiday schedule to help identify peak times and destinations.

Click here for more details on the 2020 calendar, including weekend working days.

Chinese New Year

China’s biggest and most important holiday is Chinese New Year, also known as Spring Festival or Lunar New Year. As it is based on the traditional Chinese lunar calendar, the date changes every year, but it always falls between late January to mid-February. The national holiday period is 7 days, one of two long ‘Golden Week’ holidays for Chinese workers. As Chinese New Year is traditionally a time to reunite with family, this is an especially important week for family travel.

In 2019, 6.31 million Chinese traveled abroad over Chinese New Year, according to the National Immigration Administration, a 12.5% increase. According to ForwardKeys, FIT increased by 18.8% for the same period. Asian destinations are most popular at this time of year, though with a week’s public holiday and four weeks off for schoolchildren, there is time for long-haul travel, too.

Looking specifically at high net worth (HNWI) travelers, the Hurun Report’s Chinese Luxury Traveler 2018 report found that 64% of affluent Chinese surveyed planned to travel overseas for Chinese New Year in 2019, with Australia, Thailand and New Zealand the top three destinations.

Booking for Chinese New Year travel starts early, and destinations around the globe cater to Chinese communities and visitors during this time, with traditional cultural celebrations as well as commercial activities such as special window displays and promotions.

National Day and Mid-Autumn Festival

Another major holiday for overseas travel, especially for long-haul trips, is China’s National Day, the second ‘Golden Week’, which starts on October 1 each year. The Mid-Autumn Festival, another one of the most important traditional Chinese holidays, is based on the lunar calendar and is celebrated with one day off. Always around the end of September or beginning of October, Mid-Autumn Festival can sometimes overlap with the National Day holiday, merging into an eight-day holiday. In 2019, however, the two were several weeks apart, with a long weekend in mid-September, followed by a week-long holiday at the start of October. In 2020, Mid-Autumn Festival is on October 1, and the total holiday period will be extended to eight days.

In 2019, around 7 million Chinese traveled overseas. The top destinations, according to Ctrip, were: Japan, Thailand, Singapore, USA, Australia, Malaysia, Philippines, Vietnam, UK, and Italy. Although Asia is still popular in October, this is also the peak season for longer-haul and less traditional destinations such as Africa and Latin America.

May Day/Labor Day

International Labor Day, celebrated on May 1st, was once a third Chinese ‘Golden Week’, but it was downgraded to one day off in 2008, when Dragon Boat Festival, Mid-Autumn Festival and Qingming all became additional public holidays. In 2019, the May holiday was extended to a holiday of four consecutive days off, as May 1 fell on a Wednesday. But in 2020, although May 1 is on Friday, the holiday period has been extended even further, to five days in a row, greatly increasing opportunities for travel. Just the one extra day in 2019 led to a surge in travel bookings, with Fliggy reporting a 150% increase in outbound flight bookings after the holiday extension was announced. Lvmama saw an 8% total increase in outbound trip bookings in May 2019 compared to 2018, and Hotelbeds’ list of most popular destination cities for the May holiday saw a three-fold increase in destinations outside of Asia.

Dragon Boat Festival

Another lunar holiday, held between late May and late June, Dragon Boat Festival is only a one-day holiday for Chinese workers. But, perhaps because of favorable weather conditions at this time of year, it is becoming an increasingly popular time for outbound travel, even to long-haul destinations. There were 2.71 million outbound trips in 2017, up 7.2% year-on-year. According to the CNTA, the most popular destinations in 2017 were Russia, Thailand, Italy, Vietnam and France. This holiday was chosen by only 5% of travelers in the 2017 Hurun Report, and not included in the 2018 report at all.

There is no national holiday in the summer, but it is one of the most popular periods for Chinese outbound tourism, with a particular emphasis on family tourism, and graduation tourism and educational tourism for young Chinese. According to data from ForwardKeys and COTRI, Chinese outbound travel bookings for summer 2018 were up 13.5% compared to the year before.

It was also the third most popular travel period in both the 2017 and 2018 Hurun Reports, with 17% and 19% of HNWI Chinese planning to travel in the summer, respectively.

An estimated 30 million Chinese traveled abroad in July and August 2018, 58% of whom traveled with family. The top 15 overseas destinations were Thailand, Japan, Singapore, Russia, Spain, USA, Vietnam, Malaysia, UK, Italy, Indonesia, Australia, Germany and Canada, with Russia performing especially well because of hosting the World Cup.

In 2018, southern hemisphere destinations Australia and New Zealand, as well as Nordic countries, were particularly popular for Chinese travelers trying to escape the summer heat. New Zealand encouraged summer travel particularly well in their 2018 WeChat marketing , with a number of posts about both family travel and winter activities.

Qing Ming Festival

Held on April 4 or 5, Qing Ming is also known as the Tomb Sweeping Festival, a time to return to one’s hometown to pay respects to ancestors. Because of this, and because it is another one-day holiday (celebrated, like the others, with a three-day weekend), Qingming is primarily a time for domestic travel. According to the Chinese Ministry of Culture and Tourism, there were 100 million domestic trips during the 2018 Qingming holiday in China.

January 1st

The Western New Year is also celebrated in China, with a national holiday on January 1st. While this day off alone doesn’t have a major impact on travel, Christmastime travel is increasingly popular for Chinese tourists. In 2019, ForwardKeys reported a 19.5% growth in Chinese flight bookings to Europe around the Christmas period.

Travel modes and behaviors change accordingly to the holiday period when Chinese travel overseas. Below are a few considerations and tips for your travel brand:

Destination choice

This largely depends on the climate. Warmer and island destinations are popular during the cold months of Chinese New Year, although there is interest in colder destinations for winter tourism – including skiing tourism and Christmas tourism – as well, while cold climate Russia is popular during the summer months. Knowing when Chinese tourists visit your destination can be of great help, as well as knowing what different activities they engage in during different times of the year.

Trip length

Long-haul travels are concentrated around the seven-day holidays of Chinese New Year and National Day, as well as the summer months, when students have two months off school. Southeast Asian trips are popular destinations for long weekends. The length of the trip will also have an impact on the number of activities and locations visited, with more opportunities to promote and develop regional or more off the beaten track destinations.

Travel Companions

Chinese New Year is about family unity, so this time of year sees many extended families traveling together, having different implications for the services needed. During the summer months. Parents take their children traveling, while retirees mainly travel during the off-season when traveling is cheaper. It is harder to predict when wealthy Chinese travelers will go overseas, as 48% of respondents in the Hurun Report’s 2018 survey said they did not have a fixed time to travel.

Planning and booking

In the past, Chinese tourists tended to book their outbound travel very early, but this is decreasing significantly as Chinese travelers become more experienced and many countries have relaxed visa restrictions, either offering visas on arrival or waiving visas altogether. Because of this, booking times are getting shorter and shorter, with a 2018 survey revealing that over 40% of outbound travelers surveyed booked their flight tickets only two weeks before the trip. However, bookings to expensive and remote destinations – especially those that still require a visa – will still be longer than this, and the inspiration and planning phase of a trip can start well before tickets and accommodation are actually booked, meaning that destinations outside of Asia should still think about their marketing several months before a major holiday period.

Advertising & marketing campaigns

The correct timing of your promotional activities can truly impact their success. Travel brands are advised to start running holiday-period promotions around one to two months in advance.

Communications

Festivities present a great opportunity to send holiday greetings and engage with your fans and followers. Running a red packet campaign for Chinese New Year is a good way to show Chinese consumers that you care, and to stand out in their minds.

This article was first published in December 2018 and was last updated in November 2019.

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Inbound travel

Inbound travel is all incoming international tourist traffic to a country of destination. Inbound tourists are foreign visitors who arrive in a country other than their country of residence for a period of up to 12 months for business, leisure , and other purposes.

Inbound tour operators , destination management companies , and other travel organizations make travel arrangements in the host country for tourists coming from abroad (other tour operator categories include outbound , domestic , and ground ).

An inbound flight is one arriving at the airport of destination, as opposed to outbound flights, which depart from an airport.

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Special report: GCC inbound and outbound travel in 2024

Posted on 12 May 2024

Mabrian travel intelligence reveals key drivers of GCC inbound tourism and the top 10 outbound destinations

Powered by global travel intelligence company Mabrian , the 2024 Connecting Travel Insight Report explores GCC region travel and tourism from each member country's perspective, comparing the overall performance of the two first semesters of 2023 and 2024, as well as the top 10 outbound destinations for GCC travellers. 

The GCC – or Gulf Cooperation Council – countries include the UAE, Saudi Arabia, Qatar, Oman, Bahrain and Kuwait, and the reports share compelling in-depth data sourced by Mabrian on the drivers of both inbound and outbound tourism to and from the GCC.  

Launched in May 2024, the report also highlights opportunities for extending stays and embracing collaboration to create attractive multi-destination itineraries offering authentic experiences spanning the GCC. 

Inbound Travel to the GCC Focusing on international travel to GCC countries, the report indicates that air connectivity increased 11% year-on-year, meaning an extra 8.5 million seats were available than in the same period in 2023, contributing to increasing demand.

According to Mabrian’s analysis, huge potential lies in extending the length of stay in all six GCC counties. The figure currently stands at 3.46 days on average. By extensively promoting the variety of meaningful and authentic tourism experiences on offer and encouraging multi-destination trips to the region, this could be increased.

This strategy will also have a positive impact on the region’s Satisfaction Index of Tourism Products and Services, now at an average of 68 points out of 100, as authentic local experiences will better resonate with travellers. 

The key drivers for foreign visitation to the region are culture and arts (27%), gastronomy (13%) and active well-being (the combination of outdoor, wellness and active lifestyle pursuits), which is equivalent to 30% of the total share of all motivations to travel).

Data indicates that the Hotel Satisfaction Index, relating to the entire GCC region, reaches 67 out of 100 points on average, fluctuating more than 25 points from the highest to the lowest figures. There's therefore an opportunity in levelling hospitality standards across the region to build a more homogeneous perception of the accommodation experience in the GCC.

Mabrian data shows that safety and climate are great assets for GCC destinations in attracting international travellers, reflected in a 94-points Perception of Security Index, as well as the 90-points Climate Perception Index (of 100 points possible).

Highlighting other opportunities for growth, Carlos Cendra, Mabrian's marketing and communications officer, said: “The GCC's extensive tourism infrastructure development also creates opportunities to diversify in specific segments, enhancing MICE, business and bleisure travel sectors, and to appeal to other profitable demographics groups, including younger generations, as well as GenX (+45-years-olds) and silver travellers.”

DOWNLOAD THE FREE 2024 CONNECTING TRAVEL INSIGHT REPORT HERE

Outbound Travel from the GCC GCC travellers show a strong preference for renowned bucket-list destinations, such as France, the UK and Italy, as well as culturally familiar destinations, such as Turkey and Egypt, and countries with breathtaking landscapes, including the idyllic islands of Thailand and the Maldives to the spectacular forests and mountains of Georgia, Switzerland or Azerbaijan.

The drivers that influence GCC travellers most when choosing a destination are active well-being pusuits, equivalent to 36% of the total share, while arts and culture and gastronomy represent 25% and 12% respectively.

The top 10 outbound destination identified by Mabrian data markers are:

• Egypt 
• United Kingdom
• Switzerland

“Understanding GCC market preferences and travel motivations is key to increasing the average length of stay of 4.2 days in their top 10 outbound markets," added Cendra.

Direct connectivity and safety are also big drivers for GCC travellers venturing abroad. Air capacity from January to June 2024 has grown 19% when compared to 2023, and in some markets, such as Azerbaijan, Thailand or Egypt the increase is more than 38%, 33% and +25% respectively, while Mabrian’s Perception of Security Index (PSI) data shows that the GCC market highly regards safety, as the average PSI of their 10 most popular destinations is 87 points out of 100, and is even higher for Thailand (96), Georgia (95), and France and Italy (93).

RELATED: Inside the 2024 Connecting Travel Insight Report Launch Mabrian unveils top 10 most connected destinations Mabrian launches Middle East Tourism Barometer analysing Q2 2023

Founded in 2013, Mabrian (Mabrian Technologies) has been part of The Data Appeal company since 2023. It creates insights by combining big data analysis, artificial intelligence (AI) techniques and their team of consultant's deep knowledge of the tourism sector. 

The company offers a visual data dashboard that provides a holistic observatory related to everything that affects a tourist destination: air connectivity, hotels, holiday rentals, travellers’ sentiment and demand, spending, mobility and sustainability. The analysis draws from more than 30 global data sources to identify and predict tourism dynamics.

Present in 40 countries, Mabrian provides services to tourist countries, regions and cities, as well as companies in the hotel and transport sector, and tourism-related consultancies in the fields of marketing, promotion, strategy and investment to help them make decisions based on continually updated data and the evolution of the context.

For more information, visit mabrian.com ; to download the free report, click here

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