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The 26 Best Things to Do in Miami

By Terry Ward and Sara Liss

The 26 Best Things to Do in Miami From Little Havana Food Tours to Monkey Jungles

First things first: You came to Miami for some sun, sand and surf, and you’re going to get it—with a side of next-level people-watching, too, of course. And if that's all you want (along with a cold glass of your preferred fruity cocktail or a classic mojito), that's fine, but Miami's beaches and rum drinks are barely the beginning of what the Magic City has to offer. From the highest of high-end designer shops and cutting-edge galleries to all types of walking tours, salsa dancing, unique neighborhoods, museums, and even animal reserves to captivate any kids in your group, this city is the full, sunny package. Here, our picks for the best things to do in Miami.

Read our complete Miami travel guide here .

This gallery has been updated with new information since its original publish date.

Philipp and Patricia Frost Museum of Science miami exhibit shark

Phillip and Patricia Frost Museum of Science Arrow

The Phillip and Patricia Frost Museum of Science is a temple to learning in Downtown Miami’s Bayfront Park that's as vast as it is comprehensive. With an aquarium, a planetarium, and two science galleries, this distinguished destination is always busy, but it's big enough to accommodate even the largest rainy-day crowds. Though the exhibitions are just as interesting to adults as they are to kids, the Frost Museum is definitely a family-friendly place. Don’t miss a trip up the elevator to the sixth floor’s rooftop terrace for sprawling views of downtown Miami.

Fairchild Tropical Botanic Garden

Fairchild Tropical Botanic Garden Arrow

Spanning nearly 84 acres, the Fairchild Tropical Botanical Garden is filled with tropical plants, flowers, and trees, including extremely rare species like the petticoat palm. Every square inch of the facility has been thoughtfully designed and constructed, making it easy to navigate. The best way to see a little of everything, though, is by hopping aboard one of the 30-minute tram tours, which run year-round, twice an hour. Don't miss the Wings of the Tropics exhibition, where 40 species of butterflies engage in a colorful display of acrobatics all around you.

graffiti artist paining mural on wall

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Known as Miami's most Instagrammed place, this outdoor "gallery" of artwork by graffiti artists and muralists that spreads across warehouses and shop exteriors is a nice foil to Miami's museums . And it can be a quick stop. It'll only take about twenty minutes to hit all the art at Wynwood Walls, including murals by Shepard Fairey (the artist who designed Obama's "Hope" poster). It's a relatively small outdoor space so it's easy to navigate, and there are plenty of benches or rocks to sit on and take it all in. The Walls recently instituted a ticket policy whereby Adult admission is $12, students are $5 and children under 12 are free.

Art Deco Miami

Miami Design Preservation League: Art Deco Walking Tour Arrow

Located on the beach on Ocean Drive, right in the heart of South Beach’s Art Deco District, the Art Deco Museum and Welcome Center is where architecture enthusiasts can pop in and learn more about the iconic, colorful buildings that give this neighborhood its personality. While just looking up and admiring the glamorous geometric details and chrome accents is enough for some people, the Miami Design Preservation League—a nonprofit advocacy group that fights to maintain the city’s architectural character—offers daily walking tours of the neighborhood at 10:30 a.m.

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people lying on floor of art installation. reflections

Known as one of the most culturally diverse neighborhoods in a city brimming with them, the barrio called Allapattah, just west of Wynwood, keeps adding artsy attractions to its ever-growing lineup of thrift shops, hipster bars and Latin restaurants (including Dominican and Honduran eateries and a fab Mexican taqueria). The famed Rubell Museum —six former industrial buildings that hold a collection of world-class contemporary works by the likes of Keith Haring, Jeff Koons, Cindy Sherman and many celebrated newcomers, too—is Allapattah’s heaviest cultural hitter. And right across from the Rubell Museum, a new (Spring 2021) walk-through art experience called Superblue immerses visitors in exhibitions through music and visuals in a way you’ll have to force yourself not to Instagram or Tik-Tok at every turn.

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With its twinkling string lights, Mediterranean revival architecture and lively sidewalk cafes this palm tree-lined pedestrian-only street is a charming throwback to Miami’s historic neighborhoods of the 20s. Built in1925, the two-block corridor between Washington and Pennsylvania Avenues was designed to resemble the romantic Mediterranean villages of Spain and France. Here, buildings are made of chalky pink stucco with Spanish tile roofs where sidewalk cafes are shaded by striped awnings. Strolling along the promenade you’ll hear everything from salsa, samba, jazz and techno rhythms wafting from a variety of restaurants—some of which are excellent, and others which cater to a less-discerning crowd—but all are usually packed on weekends and most weeknights. The street hosts weekly programming from flamenco and salsa dancing to yoga and an open air local makers market. A few charming boutique hotels blend in with the lively atmosphere here, offering a unique jumping-off point for visiting and exploring South Beach.

exterior of glass building. trees in foreground

Institute of Contemporary Art (ICA), Miami Arrow

Called ICA Miami for short, this is another pillar of the Miami art scene, located in the Miami Design District. The building has a bold and eye-catching metallic facade and was designed by Spanish architect firm Aranguren + Gallegos Arquitectos. Permanent and temporary exhibits with a focus on emerging and local artists; for Miami, this means many Cuban-born and Latin American artists. You don't need hours at this museum, like is the case at others in town, so for people who just want to dabble in Miami's arty side during a vacation, it makes a perfect stop. Interiors are as modern as exterior with brightly lit open spaces. The permanent collections has works by Pablo Picasso, Yves Klein, and Roy Lichtenstein, among others.

South Beach Miami

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South Beach, the quintessential Miami experience, is a public beach that's free and open to everyone. It's also easily accessible by foot, though the most scenic part is the southernmost section, via Lummus Park , which runs along Ocean Drive from 5th to 15th streets. Because it's been used as a backdrop for just about every movie and TV show set in Miami, you'll feel that everything on South Beach looks familiar, including the kiosks where you can rent lounge chairs and umbrellas. Even if you’re not big on sitting in the sun, it’s worth taking a stroll up or down the beach to see what all the fuss is about. If you wait until the late afternoon (around 4 p.m.) the crowds will have thinned out a bit.

Faena Theater. red

Faena Theater Arrow

An opulent cabaret-style theater inspired by Europe's grand opera houses that harkens to a bygone area, Faena manages to feel totally decadent, sumptuous, and Miami. The theater's original live production is a cabaret-style spectacle called Tryst—a Lovers' Rendezvous that is perfect for the red velvet surrounds and has elements of the circus (more like cirque) and burlesque. Big names have performed intimate shows here, too, including Bon Jovi, Macy Gray, Miike Snow, Grace Potter, Andra Day and many others. There are only 150 seats in the audience, and there's also regular jazz programming.

Deep Sea Fishing Biscayne Bay Miami

Therapy-IV Deep Sea Fishing Arrow

Sure, the water in Miami is pretty to gaze at from your lounge chair . But give yourself a real experience and hop aboard Captain Stan Saffan's 58-foot sportfish boat, with his crew for a day (or half-day) of deep-sea fishing. It’s not just any old tourist who decides that spending a day at sea fishing for marlin, sailfish, or hammerhead sharks qualifies as a good time. So if you’re paired with a couple of strangers, it’s safe to assume you’ll have at least a love of the ocean in common.

Design District Miami

Miami Design District Arrow

With dozens of shops, boutiques, showrooms, galleries and restaurants, you’d be hard-pressed to not find whatever you're looking for in the Miami Design District —provided you're looking for something delicious or with a designer tag, that is. In addition to a wide range of popular clothing boutiques, there’s an impressive lineup of handbags and accessories (Louis Vuitton, Hermès); jewelry and watches (Rolex, Tiffany & Co.); and home furnishings (Jonathan Adler, Versace Home). L'Atelier de Joël Robuchon and vegetable-driven restaurant Le Jardinier are among the district’s most sought after tables. And the chef-driven Mia Market food hall is a more casual must-stop. If you can dream it, you can find it. And even if you’re just browsing, the window-shopping and people-watching are pretty great, too.

Cape Florida Lighthouse Miami

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Though it sits on a tranquil sweep of sandy beach within Bill Baggs Cape Florida State Park on Key Biscayne, this pristinely restored lighthouse gives a glimpse into a tumultuous side of South Florida's history. The regal lighthouse, now defunct, tells stories of nautical adventures, Caribbean slave smuggling, and attacks by Native American Seminole tribes. A knowledgeable park ranger conducts half-hour tours several days a week during which you’ll learn about the monument's history as the oldest structure in Dade County (it was built in 1825, twenty years before Florida became a state). When visiting make sure to wear comfortable shoes , as climbing the 109 steps to the top is a mini-workout.

Perez Art Museum Miami exterior hanging garden entrance

Pérez Art Museum Miami Arrow

Though the Pérez Art Museum Miami (PAMM) is focused on 20th- and 21st-century international art, and a large permanent collection of works (over 3,000 spread across 8 galleries) by such acclaimed artist as Jenny Holzer and Sam Gilliam. The museums spans 120,000 square feet inside but is best known for its facade, with hanging gardens among its most iconic features. Current exhibitions explore things like post-colonial condition and Africa and African-diaspora art; the museum is in a constant conversation with the current topics consuming society, as well as overlooked and worthy subjects. Timed tickets must be reserved online in advance of visits, so the museum doesn't feel crowded. Elevators and ramps for people with mobility issues. Don't miss a swing in the sculpture garden on the hammock-like net swings overlooking Biscayne Bay.

Upper Buena Vista Miami

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 A 120-year-old majestic oak tree serves as the focal point of this funky shopping destination just north of the Design District . The Bodhi "wish tree," as it’s called, is based on a Buddhist tradition of designating a tree to be used as the object of wishes and offerings. In addition to the tree, you’ll find gardens and walkways that connect the businesses and micro-boutiques that make up the neighborhood. It's free to visit, and offers a peaceful respite from Miami's sometimes frenetic urban core. 

Miami Landmark Jewish Museum of Florida

Jewish Museum of Florida - FIU: The South Beach Jewish Walking Tour Arrow

Sponsored by Florida International University and run through the Jewish Museum of Florida, this look at the history of the Jewish people and Jewish culture in Miami begins at the museum itself, a historic former synagogue. Small groups first watch a short video presentation and then get a look at some of the main artifacts (if you're interested in the museum itself, you can return later). Then begins a two-hour walk around a 10-block radius, with stops at various significant buildings such as the Lord Balfour Hotel. The tour is a great palate cleanser for the decadence and glitz of Miami Beach. It’s a humbling, grounding experience in the best way, and gives some much-needed cultural context to this part of the city. 

Lincoln Road Miami mall

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Running almost the entire width of South Beach , Lincoln Road Mall is a mile-long pedestrian mall and one of Miami’s favorite spots for outdoor activities—besides the beach, which is just a few blocks away. Designed by Morris Lapidus, the architect behind The Fontainebleau hotel, the strip maintains a fun, Miami Modern (MiMo) style of the past, but with more than 100 fashionable shops, restaurants, bars, and cafes. Retail options range from mall mainstays like the Gap and American Eagle to high-end names like All Saints and John Varvatos. But the mall doesn't close down when the shops do. The restaurants and bars keep Lincoln Road buzzing into the wee hours.

Ancient Spanish Monastery Miami

Ancient Spanish Monastery Arrow

Originally known as The Monastery of Our Lady, Queen of the Angels, this ancient monastery, a true architectural wonder, started life in the year 1133—in northern Spain. It was eventually purchased by newspaper magnate William Randolph Hearst, who had each structure dismantled, stone-by-stone, packed into more than 11,000 crates, and shipped to New York. After sitting in a warehouse in Brooklyn for more than a quarter-century, the crates were purchased by new owners who understood the stones’ potential value as a tourist attraction. They spent nearly two years relocating and rebuilding the structure in North Miami.

Adrienne Arsht Center for the Performing Arts in Miami Florida USA

Adrienne Arsht Center for the Performing Arts of Miami-Dade County Arrow

Designed by architect Cesar Pelli in 2006, Miami’s iconic performing arts center was built on the site of a former Sears department store, of which a seven-story Art Deco tower is preserved, now home to a small cafe and book store. Composed of two imposing buildings that take inspiration from beige-colored shells, the 2,400-seat Ziff Ballet Opera House and 2,200-seat Knight Concert Hall are connected by Thomson Plaza for the Arts, an outdoor public gathering space. The complex also includes the Carnival Studio Theater, an intimate venue for experimental productions. The buildings are united by a grand oval-shaped public plaza that stretches across Biscayne Boulevard. A popular gathering space with outdoor performances and events, the plaza is an inviting oasis with lush garden terraces, fountains, shade trees, and greenery.

Venetian Pool Miami

Venetian Pool Arrow

Pictures don't do the Venetian Pool—one of the most beautiful public pools in the world—justice, but trust us: it's worth the trip to Coral Gables just to experience the complex in person. Be warned that the pool gets very crowded on hot days, particularly when kids are out of school (although no one under three is allowed), so your best bet is to call ahead to see if there's room. Or, better yet, get there early. You'll get a head start on sunbathing; just be sure to bring sunscreen .

Deering Estate Miami

Deering Estate Arrow

The Deering Estate, a sprawling 444-acre environmental and archaeological preserve fronting Biscayne Bay, is dotted with historic houses, outdoor activities like nature hikes, paddling (kayaks and paddleboards are available for rent), cruises into Biscayne National Park and biking, and a robust schedule of arts programs, including concerts, movies, and theater. A regular haunt for locals and visitors alike, the estate is a fantastic way to get to know the history of Miami and its commitment to environmentalism. It's also yet another way to spend time (where else?!) outside.

Calle Ocho Little Havana Miami

Little Havana Food & Cultural Tour Arrow

Since 2010, Miami Culinary Tours has orchestrated deep dives into some of Magic City’s most famous neighborhoods, Little Havana among them. The heart of Miami’s Cuban population, the area includes Calle Ocho (SW 8th Street), a dynamic stretch famous for Domino Park, strong cafecitos, and counter-service croquetas. You’ll get to experience all of that and more over the course of two-and-a-half hours on this popular walking tour, which hits several Cuban hotspots . Just be sure to book online; tickets must be purchased in advance.

Miami Monkey Jungle

Monkey Jungle Arrow

Built in 1933, this is less a zoo than it is a conservation and observation park. In Southwest Miami the jungle is home to around 500 primates, covering some 18 different species of monkeys and apes. Guests navigate the 30-acre park through a series of tunnels—the park’s tagline is "Where the humans are caged and the monkeys run wild." The animal inhabitants live in semi-natural habitats where they can live as they would in the wild. It’s perfect for families with young children who may not have seen wildlife up this close before, and the information and habitats will also pique the interest of natural science enthusiasts. 

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Artechouse Arrow

A digital art gallery mixing science, technology and art to wondrous effect Artechouse features new-media art displays through light, color, and sound, which viewers move throughout. Open to the public in Miami Beach, the concept originated in Washington DC, so this is an outpost. The space is meant to introduce people to art and technology and inspire a dialog between the two topics and how they're connected; it's a digital art gallery which viewers move throughout, becoming a part of the art in an immersion experience. The price tag isn't exorbitant, and it offers a surprising and different experience after a day on the nearby beaches. Anyone into digital art or the nexus of technology and art or new media shouldn't miss this.

Vizcaya Museum and Gardens exterior

Vizcaya Museum and Gardens Arrow

If you want a little Italian flare during your trip to Miami, you'll find it here. Now a national landmark, the Vizcaya is a living museum dedicated to the early days of Miami’s rise as a destination and to old-school European design. The waterfront home’s many treasures include more than 2,500 antique art objects and furnishings; 10 acres of immaculately landscaped gardens, including 2,000 orchids; and 25 acres of endangered forest lands. It's easy to spend several hours at Vizcaya without getting bored.

South Pointe Pier Miami

South Pointe Park Arrow

As much as locals might have liked to keep South Pointe Park under wraps, it was only a matter of time before word got out. The park is located at the southernmost tip of South Beach just a few steps from Joe’s Stone Crab , the legendary restaurant that everyone's got to try at least once for Florida’s finest seasonal crustacean. While it’s technically just a city park, this 17-acre haven offers much more than a couple of benches and pretty palm trees to lounge beneath. There’s beach access, a fishing pier, a playground for kids and lots more green space for relaxing. Also, the by-the-hour parking spaces here are not only usually more available than elsewhere in South Beach’s many pay lots but also far less pricey.

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A botanical delight brimming with lush foliage, trees, plants and birds, this city park has plenty of things to do including a splash pad and a petting zoo for kids, plus a botanical garden and an outdoor theater. Established in the 1930’s and originally the home of Parrot Jungle the Village of Pinecrest acquired the 14-acre park in 2002, securing its place on the National Register of Historic Places in 2011 and transforming it into a venue for events and education. Beyond the breathtaking and massive Banyan trees, the hardwood hammocks, and a serene cypress slough and orchids winding up tree limbs, the park has a full schedule of programming that keeps visitors interested throughout the year, from concerts in the 530-seat amphitheater, to rotating art exhibits to horticulture lectures and holiday festivities. A weekly Sunday Farmer’s Market includes a free community yoga class.

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Tourism in Miami is big business. But what is the appeal of this tourist destination and how is tourism managed here? Read on to find out…

Geography of Miami

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Miami, often dubbed the ‘Magic City’, is a vibrant melting pot of cultures, set against the backdrop of sun-kissed beaches and art-deco skylines. This gateway to the Americas boasts a rich tapestry of experiences, from its bustling nightlife to its serene oceanfront vistas. In this article, we embark on a journey to explore the multifaceted charms that make Miami a premier travel destination.

Tourism in Miami

Miami is beautifully positioned on the southeastern coast of the Florida Peninsula, nestled against the vast Atlantic Ocean. This major coastal city, renowned for its pristine beaches and picturesque waterfront areas, sits gracefully between the Biscayne Bay to the east and the expansive Everglades to the west. Despite its coastal prominence, Miami’s geography is notably flat. With an average elevation hovering around 6 feet (2 meters) above sea level, the city sprawls atop a series of limestone plateaus foundational to much of southern Florida.

One of the defining geographical features of Miami is its array of barrier islands. These islands, which include renowned names like Miami Beach, Key Biscayne, and Fisher Island, are separated from the mainland by the tranquil Biscayne Bay. On the city’s western horizon lies the Everglades National Park, an expansive wetland celebrated for its rich biodiversity. This natural haven stretches across a significant portion of South Florida, marking a stark contrast to the urban expanse. Miami’s tropical monsoon climate ensures the city basks in abundant sunshine year-round, distinguished by its warm, humid summers and gentle winters.

The city isn’t just about natural beauty; it boasts a comprehensive network of canals and waterways. These channels, including the iconic Intracoastal Waterway and the flowing Miami River, enhance the city’s charm, facilitating a range of aquatic activities. As for green retreats, Miami houses a plethora of parks and verdant spaces. Standouts include the tranquil Bayfront Park, the historic Vizcaya Museum and Gardens, and the vibrant Miami Beach Botanical Garden. Architecturally, Miami is ever-evolving. A rapidly growing metropolis, its skyline features a blend of sleek skyscrapers and diverse neighbourhoods. The bustling downtown stands as Miami’s commercial heart, while culturally-rich precincts like Little Havana and Wynwood pulsate with life and artistic flair. Beyond the city limits, Miami is a jewel in the larger South Florida metropolitan crown, sharing its space with cities like Fort Lauderdale and West Palm Beach, ensuring visitors have a myriad of attractions to explore.

Tourism in Miami

Miami, with its sun-kissed beaches like Miami Beach, South Beach, and Key Biscayne, is synonymous with coastal beauty. The inviting warm climate coupled with crystal-clear waters provides the perfect setting for myriad water activities, whether it’s a tranquil sunbath, an exhilarating jet ski ride, or surfing atop the waves.

Miami’s heartbeat is its multiculturalism. A blend of Latin American, Caribbean, and Cuban influences imbues the city with a vibrant atmosphere. This cultural fusion is manifest in everything from the tantalising cuisines to the pulsating rhythms of music, art, and eclectic festivals.

Miami’s art scene, particularly prominent in the Wynwood neighbourhood, is a testament to its dynamic spirit. Wynwood thrives with its striking street art, contemporary art galleries, and the renowned Art Basel Miami Beach, placing it firmly on the global art map.

For shopaholics, Miami presents a paradise ranging from upscale boutiques in the Design District to expansive havens like the Aventura Mall and Dolphin Mall. As night falls, the city awakens with its bustling nightlife, encompassing a spectrum from sophisticated restaurants to electrifying music venues.

Positioned as one of the globe’s busiest cruise ports, Miami stands as the embarkation point for numerous Caribbean adventures. It’s no wonder that tourists often commence or conclude their seafaring journeys here, further enriching Miami’s vibrant tourism fabric.

Miami’s sporting fervour is palpable. Home to iconic teams such as the Miami Heat, Miami Dolphins, and Miami Marlins, the city reverberates with the excitement of basketball matches, football showdowns, and baseball games, captivating locals and visitors alike.

Miami is more than just its beaches. Adventure seekers can delve into the wilderness of the Everglades National Park or cast a fishing line into Biscayne Bay. Furthermore, hiking trails, biking routes, and golf courses dot the city’s landscape, ensuring outdoor enthusiasts are never short of choices.

Emanating luxury, Miami draws the elite traveller. From opulent hotels and rejuvenating spas to gourmet dining and high-end shopping experiences, Miami crafts exquisite experiences for the discerning tourist.

With its blend of work and leisure, Miami is a chosen hub for business travel and conventions. The city’s modern convention centres, coupled with its vibrant atmosphere, make it a preferred destination for high-profile corporate events.

Linking Miami to the world is the Miami International Airport (MIA), ensuring that the city remains a global hotspot. Complementing this connectivity is an efficient local transportation system, from public transit to ridesharing options, making traversing the city a breeze for tourists.

Here are a few key statistics about tourism in Miami:

  • Miami attracts over 23 million visitors annually, making it one of the top tourist destinations in the United States.
  • Tourism in Miami generates over $30 billion in economic impact each year.
  • The hospitality industry in Miami employs over 150,000 people, contributing significantly to the city’s job market.
  • Miami is home to more than 400 hotels and resorts, offering a wide range of accommodation options for tourists.
  • The city’s cruise port, PortMiami, is the world’s busiest cruise port, with millions of passengers embarking and disembarking each year.
  • Art Basel Miami Beach, an annual art fair held in December, attracts thousands of art enthusiasts from around the world.
  • Miami’s beautiful beaches stretch for miles, with Miami Beach and South Beach being the most popular, drawing millions of beachgoers annually.
  • The city hosts numerous music festivals and events, including the Ultra Music Festival, attracting music lovers from all over.
  • Miami’s culinary scene is renowned for its diverse cuisine, ranging from Latin American and Caribbean flavors to international gourmet dining options.
  • Miami is known for its vibrant nightlife, with a wide array of bars, clubs, and lounges offering entertainment options for visitors.

Tourism in Miami

Tourism in Miami is largely popular due to variety of tourist attractions. I have outlined the most popular below:

  • South Beach: Known for its stunning beachfront, vibrant atmosphere, and iconic Art Deco architecture, South Beach is one of the most popular tourist attractions in Miami. Visitors can relax on the sandy shores, enjoy water sports, explore the lively Ocean Drive, and soak in the vibrant nightlife.
  • Art Deco Historic District: Located in South Beach, the Art Deco Historic District is a designated National Historic Landmark known for its colorful and unique architecture. Visitors can take a stroll along Ocean Drive and admire the restored Art Deco buildings that date back to the 1930s and 1940s.
  • Vizcaya Museum and Gardens: This opulent estate is a popular attraction in Miami, featuring a stunning Renaissance-style mansion surrounded by beautiful gardens. Visitors can explore the elegant interiors, admire the artwork and antique furniture, and enjoy the tranquility of the lush gardens overlooking Biscayne Bay.
  • Miami Design District: Known for its high-end shopping, art galleries, and cutting-edge design, the Miami Design District is a must-visit for fashion and design enthusiasts. It offers a unique blend of luxury brands, contemporary art, and trendy dining options.
  • Little Havana: Miami’s vibrant Cuban neighborhood, Little Havana, is a cultural hotspot where visitors can immerse themselves in Cuban culture and traditions. Calle Ocho (8th Street) is the main thoroughfare known for its colorful buildings, Cuban restaurants, lively music, and domino parks.
  • Jungle Island: Located on Watson Island, Jungle Island is a popular family-friendly attraction in Miami. It offers interactive animal exhibits, thrilling animal shows, and opportunities to get up close with exotic wildlife.
  • Miami Seaquarium: Situated on Virginia Key, the Miami Seaquarium is a marine park and aquarium known for its dolphin and killer whale shows. Visitors can also enjoy encounters with sea turtles, manatees, and various marine life.
  • Wynwood Walls: Wynwood Walls is an open-air street art museum featuring vibrant and large-scale murals created by renowned artists from around the world. It has transformed the Wynwood neighborhood into a dynamic hub for art and creativity.
  • Everglades National Park: While not within Miami city limits, Everglades National Park is a short drive away and offers a unique natural experience. Visitors can explore the vast wetlands, take airboat tours, spot alligators and other wildlife, and learn about the unique ecosystem.
  • Miami Beach Botanical Garden: Located on Miami Beach, the Miami Beach Botanical Garden is a serene oasis featuring lush gardens, exotic plants, and peaceful walking paths. It provides a tranquil escape from the bustling city and hosts various events and exhibitions throughout the year.

Miami is a diverse city that offers a wide range of tourism experiences. Some of the most popular types of tourism in Miami include:

  • Beach Tourism: Miami’s beautiful sandy beaches, including South Beach and Miami Beach, attract millions of visitors every year. Beachgoers can relax on the sand, swim in the clear waters, and enjoy water sports such as surfing, paddleboarding, and jet skiing.
  • Art and Culture Tourism: Miami is known for its vibrant art and cultural scene. The city is home to numerous art galleries, museums, and cultural institutions such as the Pérez Art Museum Miami (PAMM) and the Frost Museum of Science. The annual Art Basel Miami Beach is a major international art fair that attracts art enthusiasts from around the world.
  • Food and Culinary Tourism: Miami’s diverse culinary scene is a major draw for food lovers. The city offers a fusion of international cuisines, with a particular focus on Latin American and Caribbean flavors. Visitors can enjoy a wide range of restaurants, food tours, and food festivals that showcase the rich culinary heritage of the region.
  • Shopping Tourism: Miami is a popular destination for shopping, with numerous malls, boutiques, and luxury shopping centers. The Design District, Lincoln Road Mall, and the upscale Bal Harbour Shops are among the top shopping destinations in the city.
  • Entertainment and Nightlife Tourism: Miami is renowned for its vibrant nightlife and entertainment options. The city is home to numerous nightclubs, bars, live music venues, and entertainment complexes. The energetic atmosphere of South Beach and Downtown Miami attracts partygoers and music enthusiasts looking for a memorable night out.
  • Outdoor and Adventure Tourism: Miami’s year-round warm climate and proximity to natural attractions offer opportunities for outdoor and adventure activities. Visitors can explore the Everglades National Park, go on airboat tours, kayak through mangroves, or participate in water sports like fishing, snorkeling, and scuba diving.
  • Cruise Tourism: Miami is one of the busiest cruise port cities in the world. Many tourists choose to start or end their cruise vacations in Miami, enjoying the city’s attractions before or after their cruise. The Port of Miami serves as a gateway to popular cruise destinations in the Caribbean and beyond.
  • Sports Tourism: Miami is a sports-loving city with a thriving sports scene. Visitors can attend professional sporting events, including Miami Heat basketball games, Miami Marlins baseball games, and Miami Dolphins football games. The city also hosts international sporting events such as the Miami Open tennis tournament and the Miami Marathon.
  • Wellness and Spa Tourism: Miami is known for its luxury spas, wellness retreats, and holistic healing centers. Visitors can indulge in spa treatments, yoga classes, wellness workshops, and rejuvenating experiences that promote relaxation and well-being.
  • Family Tourism: Miami offers plenty of family-friendly attractions and activities. Families can visit popular attractions such as the Miami Zoo, Jungle Island, the Miami Children’s Museum, and the Seaquarium. The city also has beautiful parks, playgrounds, and family-oriented events throughout the year.

Tourism in Miami

The tourism industry plays a significant role in Miami’s economy, contributing to its overall economic growth and development. Here are some key economic impacts of tourism in Miami:

  • Job Creation: Tourism generates a substantial number of jobs in Miami. The industry provides employment opportunities for a wide range of professionals, including hotel staff, tour guides, restaurant workers, transportation providers, and retail personnel. The influx of tourists creates a demand for various services, leading to job creation and reducing unemployment rates.
  • Revenue Generation: Tourism brings in significant revenue to the city. Visitors spend money on accommodations, dining, shopping, attractions, transportation, and other tourism-related services. This spending contributes to the local economy through direct sales, taxes, and fees. The revenue generated from tourism helps fund local infrastructure projects, public services, and community development.
  • Business and Entrepreneurship: The tourism industry fosters entrepreneurship and encourages the growth of small businesses. Entrepreneurs can establish hotels, restaurants, tour operators, souvenir shops, and other tourism-related ventures to cater to the needs of visitors. This entrepreneurial activity boosts the local economy, promotes innovation, and diversifies the business landscape.
  • Infrastructure Development: The demand from tourists often leads to infrastructure development in Miami. To accommodate the increasing number of visitors, the city invests in expanding and upgrading transportation systems, airports, roads, and public facilities. These improvements benefit both tourists and residents, enhancing the overall quality of life in Miami.
  • Cultural Preservation: Miami’s tourism industry contributes to the preservation and promotion of its unique cultural heritage. The city’s diverse population and rich cultural traditions attract tourists seeking authentic experiences. This, in turn, supports cultural institutions, museums, festivals, and events that showcase Miami’s art, music, cuisine, and history.
  • Real Estate and Property Values: The presence of a vibrant tourism industry can positively impact the real estate sector. Investors and developers recognize the potential for growth and profit, leading to increased investment in hotel development, vacation rentals, and commercial properties. This can boost property values and stimulate economic activity in the real estate market.
  • International Trade: Tourism in Miami fosters international trade and business connections. Visitors from around the world contribute to the city’s global profile and create opportunities for international trade partnerships. The exposure to different cultures and markets can lead to increased imports and exports, benefiting local businesses and stimulating economic growth.
  • Economic Resilience: Tourism provides economic resilience by diversifying Miami’s economy. While the city has other industries such as finance, healthcare, and technology, tourism serves as an important sector that can withstand economic fluctuations and uncertainties. The diverse range of tourism offerings in Miami attracts visitors from different regions, reducing dependency on a single market or industry.
  • Ancillary Services: The tourism industry in Miami supports various ancillary services. These include transportation providers, travel agencies, event planners, marketing agencies, and other businesses that support the tourism sector. The growth of tourism creates opportunities for these service providers, stimulating their economic activities and contributing to the overall economic impact.
  • Spin-Off Effects: The economic impacts of tourism extend beyond the tourism industry itself. When visitors spend money in Miami, it creates a ripple effect throughout the local economy. This spending stimulates other sectors such as retail, entertainment, dining, and recreation. Additionally, tourism helps attract investments, conventions, and business conferences, further boosting economic activity.

The tourism industry in Miami has significant social impacts on the local community. Here are some key social impacts of tourism in Miami:

  • Cultural Exchange: Tourism promotes cultural exchange between visitors and the local community. Miami’s diverse population and vibrant culture attract tourists from around the world. This interaction allows for the sharing of traditions, customs, and perspectives, fostering mutual understanding and appreciation.
  • Community Pride: The presence of a thriving tourism industry can instill a sense of pride and identity in the local community. Residents often take pride in showcasing their city’s attractions, culture, and hospitality to visitors. This pride can strengthen community bonds and promote a positive image of Miami both locally and globally.
  • Preservation of Heritage: Tourism plays a role in preserving and showcasing Miami’s cultural heritage. Historical sites, museums, art galleries, and cultural events receive increased attention and support from both tourists and locals. This emphasis on heritage preservation can contribute to the revitalization of historic neighborhoods and the protection of cultural landmarks.
  • Employment Opportunities: The tourism industry provides employment opportunities for the local community. Jobs in hotels, restaurants, tour companies, and other tourism-related businesses offer income and livelihoods for residents. This can help reduce unemployment rates, improve living standards, and enhance the overall well-being of the local population.
  • Community Development: Tourism can contribute to community development by stimulating investments in infrastructure and public amenities. As Miami attracts more visitors, there is a need for improved transportation systems, recreational facilities, and public spaces. These developments benefit both tourists and residents, enhancing the quality of life in the community.
  • Enhanced Services and Amenities: The demand from tourists often leads to improved services and amenities in Miami. Businesses catering to tourists, such as hotels, restaurants, and entertainment venues, strive to provide high-quality experiences. This can result in upgraded facilities, better customer service, and expanded options for residents to enjoy.
  • Increased Awareness and Appreciation: Tourism can raise awareness and appreciation for Miami’s natural environment, cultural heritage, and local traditions. Visitors often seek authentic experiences and engage in activities that highlight the city’s unique features. This increased appreciation can encourage locals to take pride in their surroundings and work towards environmental and cultural conservation.
  • Community Engagement: Tourism can foster community engagement and participation. Local residents may get involved in tourism-related initiatives, events, and organizations, either as volunteers, guides, or entrepreneurs. This engagement promotes a sense of belonging and involvement in shaping the tourism industry, ensuring it aligns with the needs and aspirations of the local community.
  • Cultural Enrichment: The tourism industry in Miami offers opportunities for cultural enrichment. Visitors are exposed to diverse cultural experiences, including art exhibitions, music festivals, culinary traditions, and performances. This exposure can enhance cultural appreciation and provide platforms for local artists and cultural practitioners to showcase their talents.
  • Social Cohesion: Tourism in Miami can contribute to social cohesion by bringing people together. Local residents and tourists often interact in various social settings, such as festivals, events, and community activities. These interactions can foster a sense of unity, tolerance, and inclusivity, creating a welcoming and harmonious environment.

Tourism in Miami

The tourism industry in Miami, like any other destination, can have both positive and negative environmental impacts. Here are some key environmental impacts of tourism in Miami:

  • Carbon Footprint: Tourism activities, including transportation and accommodation, contribute to greenhouse gas emissions, which can contribute to climate change. Air travel, in particular, generates significant carbon emissions. To mitigate this impact, efforts are being made to promote sustainable practices, such as energy-efficient buildings, public transportation options, and the use of renewable energy sources.
  • Waste Generation: Increased tourism in Miami can lead to higher waste generation, including plastic waste, food waste, and packaging materials. Proper waste management systems, including recycling programs and waste reduction initiatives, are crucial to minimize the environmental impact of tourism-related waste.
  • Water Consumption: Tourism activities, such as hotel operations and recreational water use, can result in increased water consumption. Water-intensive amenities like pools, spas, and golf courses require significant amounts of water. Sustainable water management practices, including water conservation measures and the use of water-efficient technologies, are important to mitigate this impact.
  • Coastal Erosion and Habitat Degradation: Miami’s coastal areas, including beaches and mangrove ecosystems, are vulnerable to erosion and habitat degradation due to tourism-related activities. Construction of infrastructure, coastal development, and irresponsible beach and marine activities can negatively impact coastal ecosystems. Sustainable coastal management practices, including beach nourishment projects and protection of sensitive habitats, are important for preserving Miami’s natural environment.
  • Wildlife Disturbance: Increased tourism in Miami can lead to disturbance of wildlife habitats, particularly in natural areas and protected spaces. Activities such as noise pollution, habitat destruction, and wildlife feeding can disrupt the natural behaviors of animals. Proper wildlife management and responsible tourism practices, including following designated trails, respecting wildlife, and adhering to guidelines, are necessary to minimize negative impacts on local fauna.
  • Overuse of Natural Resources: The high demand for resources by the tourism industry, such as water, energy, and land, can put pressure on natural resources. Sustainable resource management practices, including efficient resource use, conservation measures, and responsible land use planning, are essential to mitigate overuse and preserve the natural environment.
  • Pollution: Tourism in Miami can contribute to pollution, including air pollution from vehicles and emissions, water pollution from sewage and wastewater, and noise pollution from tourist activities and entertainment venues. Strict environmental regulations, proper waste treatment systems, and sustainable transportation options are important to minimize pollution and maintain the overall environmental quality of Miami.
  • Biodiversity Conservation: Miami is home to diverse ecosystems, including mangroves, wetlands, and coastal habitats. Tourism in Miami can have both positive and negative impacts on biodiversity conservation. Responsible tourism practices, including protected area management, conservation education, and sustainable wildlife tourism, can help raise awareness and contribute to the preservation of biodiversity.
  • Energy Consumption: Tourism in Miami requires significant energy consumption, including in hotels, restaurants, and transportation. The use of energy-efficient technologies, renewable energy sources, and energy conservation measures can help reduce the environmental impact of energy consumption in the tourism sector.
  • Environmental Education and Awareness: Tourism in Miami provides opportunities to educate visitors about Miami’s natural environment and the importance of conservation. Environmental education programs, guided tours, and interpretive centers can help raise awareness among tourists and encourage responsible and sustainable behaviors.

Now that we know a bit more about tourism in Miami, lets finish off this article by answering some of the most frequently asked questions on this topic:

What are the must-visit attractions in Miami? Miami offers a range of attractions including the Art Deco Historic District, Vizcaya Museum & Gardens, Little Havana, the Perez Art Museum, and the vibrant Miami Beach- these all contribute to tourism in Miami being so popular.

When is the best time to visit Miami? The best time to visit Miami is during the spring months, from March to May, when the weather is pleasant, and there are fewer tourists compared to the winter months.

Is Miami family-friendly? Absolutely! Tourism in Miami offers numerous family-friendly attractions such as Jungle Island, the Miami Children’s Museum, and the Miami Seaquarium, among others.

How accessible is public transport in Miami? Miami has a range of public transport options including buses, Metrorail, Metromover, and trolleys. These are relatively easy to navigate and connect major tourist spots.

Is Miami known for any specific cuisine? Miami boasts a diverse culinary scene, influenced heavily by Cuban, Caribbean, and Latin American cuisines. Must-tries include Cuban sandwiches, ceviche, and key lime pie.

What kind of water activities can tourists engage in? The coastal location offers a plethora of water activities to take part in as part of tourism in Miami, including jet skiing, paddleboarding, snorkeling, and boat tours around Biscayne Bay.

Are there any annual events or festivals in Miami worth attending? Miami hosts several annual events like Art Basel Miami Beach, Miami Carnival, the Calle Ocho Music Festival, and the Miami International Film Festival.

How safe is it for tourists in Miami? While tourism in Miami is generally safe for tourists, it’s always advisable to be cautious. Avoid less populated areas at night and always keep your belongings secure.

Can tourists access medical facilities easily in Miami? Yes, Miami has several top-quality hospitals and medical facilities that cater to both residents and tourists.

Are there any guided tours available for tourists? There are numerous guided tours available that cater to varied interests, from art deco architecture walks and Little Havana cultural tours to boat tours showcasing Miami’s skyline.

Miami, often hailed as the ‘Magic City’, seamlessly marries its sun-soaked beaches with a pulsating cultural heartbeat. From its iconic Art Deco skyline to the rhythmic beats of Little Havana, tourism in Miami offers a kaleidoscope of experiences. As the city continues to evolve as a global tourism hotspot, it beckons travellers to immerse themselves in its diverse tapestry, ensuring that every visit is as vibrant and multifaceted as Miami itself.

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Miami’s Tourism Industry Booming With Record Visitor Growth

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Greater Miami is recovering in the visitor industry as it seeks to return to the pre-covid numbers. According to The Greater Miami Convention and Visitors Bureau (GMCVB), approximately 26.5 million visitors were hosted in a presentation held at LoanDepot Park.

Visitors to Miami have spent approximately $20.8 billion. The numbers reveal a success story, highlighting the continued success of Miami in the tourism industry.

The recovery of the Tourism sector in 2022 saw an increase in the number of hotel guests who spent a whopping 17.1 million. This is an increase of 12.7% in comparison to 2021.

The high number of visitors can be attributed to Miami’s tropical climate, which makes it appealing to visitors, especially between May and October. Tourism is essential for economic growth as a result of taxes and employment opportunities; according to David Whitaker (CEO of GMCVB), taxes are essential for the sustenance of the transportation and healthcare industry.

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The Miami International Airport (MIA) is one of the busiest airports in the United States due to the high numbers of international travels. Approximately 50.6 million travelers were served in 2022, with new routes introduced by carriers like JetBlue, Southwest Airlines and Spirit Airlines. 

Miami is a hub for tourists looking to experience unique cultures and partygoers looking to have some fun. According to recent statistics, many luxury brand stores experienced a record-breaking increase in the number of clients; the growth is projected to be higher than that of 2019 by 176.8%.

After the pandemic, the number of visitors to Miami has increased each quarter due to the slow ease of COVID regulations. The trend is expected to continue with the resumption of international travel.

The GMCVB has intensified its efforts in making Miami the most preferred tourist destination through the allocation of more resources. Competing with other international destinations will involve collaboration between all stakeholders in the Miami tourist industry.

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In addition to providing statistics, the National Travel and Tourism Office (NTTO) creates a positive climate for growth in travel and tourism by reducing institutional barriers to tourism, administers joint marketing efforts, provides official travel and tourism statistics , and coordinates efforts across federal agencies through the Tourism Policy Council. The Office works to enhance the international competitiveness of the U.S. travel and tourism industry and increase its exports, thereby creating U.S. employment and economic growth. 

What Guides Our Work: The National Travel and Tourism Strategy

The Department of Commerce, on behalf of the federal interagency Tourism Policy Council, is launching the new National Travel and Tourism Strategy (Strategy) to recover and rebuild a U.S. travel and tourism industry that is more inclusive, equitable, sustainable, and resilient, positioning the sector to drive economic development and export revenue. The Strategy seeks to utilize the full efforts of the federal government to promote the United States as a premiere destination that is representative of the breadth and diversity of its communities, and to foster a sector that creates good jobs for more Americans and is a positive force for sustainability.  

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The United States Travel and Tourism Advisory Board (TTAB) serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. The Board advises the Secretary on government policies and programs that affect the U.S. travel and tourism industry, offers counsel on current and emerging issues, and provides a forum for discussing and proposing solutions to industry-related problems. Visit the TTAB page

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As is laid out in the National Travel and Tourism Strategy, the U.S. government is working to increase not only the volume, but the value of travel and tourism to the United States. Across all of our work, we are striving to make sure tourism is accessible to communities, diverse across cultures and geographies, and a positive driver for economic growth and environmental protection. 

APEC Project “Assessing the Impact of Rising Sea Levels on Travel and Tourism in APEC Economies” : Our report looks at how rising sea levels and extreme weather events pose an increasing threat to tourism businesses and destinations, and how those businesses can prepare. It also examines best practices for governments and destinations to incorporate climate change into their tourism planning.  Access the Full Report Here.

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NTTO is the official liaison to  Brand USA for the U.S. federal government. The Corporation for Travel Promotion (Brand USA) has a multi-language consumer website available whose primary purpose is to provide international travelers with a “one-stop shop” for travel information about the United States. This public-private partnership allows thousands of U.S. travel and tourism industry organizations to be exposed to traveling consumers around the globe, providing them with additional export assistance resources. It covers all 50 states, the five U.S. territories and hundreds of U.S. destinations. Visit the Brand USA page. 

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NTTO represents U.S. tourism interests in intergovernmental organizations to lead the global efforts for travel and tourism policy concerns and issues, including chairing the Tourism Committee for the  Organization for Economic Cooperation and Development  

It also serves as the USG official head delegate to the Asia Pacific Economic Cooperation (APEC) Tourism Working Group and the official U.S. government observer and participant on committees and activities of the United Nations World Tourism Organization.

TI News is an information service from NTTO providing up to date Travel and Tourism Industry news.  Visit TI News.  

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Miami is one of the state's – and the world’s – most popular vacation spots. Though destinations often are said to offer something for everyone, the Miami area does indeed offer  multiple enticements for all :

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Martin County Florida

Welcome to Martin County Florida

Where warm waters meet perfect waves. Where soft sand beaches play backdrop for sunbathing, swimming, and snapshots. Where the great outdoors still feels natural, and time isn’t the only thing that’ s preserved. Good news: you don’t have to imagine.

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Explore miles and miles of peaceful beaches and over 100,000 acres of parks and conservation land - beautiful water and natural terrain await you!

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Accueil > Floride > Miami

Miami Art et design à tous les coins de rue

Art et design à tous les coins de rue.

Posée entre le parc national des Everglades  et celui de  Biscayne, Miami s’étend sur les plaines littorales de l’estuaire de la Miami River, à seulement quelques heures de bateau des Bahamas .

office of tourism miami

Posée entre le parc national des Everglades  et celui de  Biscayne, Miami s’étend sur les plaines littorales de l’estuaire de la Miami River, à seulement quelques heures de bateau des Bahamas . La culture latino-américaine est bien ancrée dans cette ville où résonnent souvent des airs de salsa, et où se font régulièrement sentir des odeurs de frijoles negros (le plat populaire cubain). L’ambiance de Cuba se retrouve surtout dans le quartier de Little Havana, fondé par des immigrants cubains et qui rayonne de chaleur humaine. C’est ici que l’on trouve des magasins fabriquant les cigares ainsi que des magasins affichant avec humour : we also speak english .

Les amoureux de culture latino-américaine pourront également se rendre à Coral Gables au sud de Miami. C’est un lieu exotique avec des ponts en pierre et des chutes d’eau romantiques. De gracieuses maisons espagnoles de style colonial bordent ses rues tortueuses.

Au fil des années, Miami s’est forgée une réputation de ville incroyablement festive, tolérante (gay-friendly), et surtout design et branchée . Toujours à la pointe des tendances artistiques, elle accueille notamment chaque année, en décembre, Art Basel , la foire d’art contemporain qui réunit quelque 250 galeries prestigieuses du monde entier et attire plus de 50.000 visiteurs : une référence absolue en la matière. Le Spa Month et le Spice Restaurant Program sont quant à eux les grands événéments de l’été.

Le reste de l’année, l’art est omniprésent à Miami : dans les galeries d’art, les musées spécialisés ( MoCA ), les hôtels design, les grands spectacles ( l’Orchestre Symphonique de Miami, l’Adrienne Arsht Center for the Performing Arts , la compagnie de danse Alvin Alley ), et certains quartiers ( Design District, Wynwood District connu pour ses graffitis ). Le Bass Museum of Art est notamment réputé pour ses œuvres de photographes contemporains très prometteurs. Et cette richesse artistique se retrouve partout puisque une collection d’œuvres d’art réalisées par des artistes de renommée mondiale est même présente dans les couloirs de l’aéroport.

Miami se caractérise également par son architecture Art déco très présente, en particulier dans le quartier de South Beach ( SoBe ) et sur Ocean Drive , très agréable avec ses cafés animés toute la journée, ses clubs et ses bars qui restent ouverts toute la nuit. Incontournables : le musée  Wolfsonian   qui est le musée Art déco de la ville, ainsi que le Week-end Art déco de Miami, événement majeur de janvier.

Une promenade à pied s’impose vers Collins Avenue , le long du «  Golden Mile  » de Miami Beach , en direction des quartiers qui deviennent de plus en plus à la mode comme North Miami Beach. Sunny Isles et Haulover Park sont aussi des endroits à connaître, avec des hôtels de luxe et de nombreuses attractions.

Le sport est roi à Miami , et notamment la planche à voile et la voile (la Miami Sailing Week est un événement majeur en mars), en particulier sur l’île de Key Biscayne qui possède par ailleurs des marinas très animées et des plages magnifiques au bord des eaux turquoise de l’Atlantique. Chaque année en janvier y est également organisé l’ING Marathon qui attire 22.000 coureurs.

Le shopping est une autre activité phare qui se pratique essentiellement dans le vieux quartier de Coconut Grove et à Bayside, immense shopping center posé sur l’eau en face du Downtown. Les plus fortunés apprécieront les boutiques de luxe…

Prenez également le temps de vous rendre dans le vieux quartier de Coconut Grove avec ses nombreux bungalows et domaines de style méditerranéen datant du début du XXe. Vous pourrez également y admirer un palais de l’âge d’or, de style italien. La villa Vizcaya , aujourd’hui transformée en musée, fut construite en 1912 dans un style « Renaissance italienne » absolument grandiose.

Côté gastronomie, les food halls ont la côte à Miami et la destination a même été distinguée comme la 3ème ville gastronomique des Etats-Unis ! La ferveur est au rendez-vous, notamment dans les 3 majeurs que sont Time Out Market, Jackson Hall et la Centrale.

À son extrémité Sud, la région devient agricole à Homestead, la porte d’entrée de deux parcs nationaux extraordinaires :  Biscayne National Park  que l’on rejoint par bateau uniquement, et le parc des Everglades , unique par sa beauté subtile. Une manière de s’échapper de la ville en beauté.

Les enfants ne seront pas de reste à Miami puisque de nombreuses activités leur sont dédiées : Miami Children’s Museum, Monkey Jungle ,  Jungle Island , Miami Seaquarium , Miami Metrozoo et bien d’autres.

Miami est une ville extrêmement bien desservie depuis Paris avec de nombreux vols directs.

Les croisières ne sont pas de reste, Miami étant la porte d’entrée des Caraïbes. Elle compte le plus grand nombre de croisières au monde. MSC Croisière, Norwegian CruiseLine , Royal Caribbean et bien d’autres font escale dans le port de Miami.

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Florida's tourism agency campaigns for 'legal' Mexican visitors

Visit florida, the state's tourism marketing arm, has a $368,000 contract for 'protecting and growing visitor volume from mexico to florida.'.

office of tourism miami

The state of Florida, hoping to boost tourism from Mexico, is ready to spend hundreds of thousands of dollars to increase "legal" travel from south of the border.

Visit Florida, the state's tourism marketing arm, is advertising a $368,000 contract for "protecting and growing visitor volume from Mexico to Florida" and "extending the length of stay and increasing spending by Mexican visitors," according to a request for proposals.

The agency outlines the requirements for the PR strategy, including paying for Mexican journalists and content creators to come to Florida and write tourism-related stories.

The initiative comes around the same time that Gov. Ron DeSantis, an outspoken critic of the federal government's response to the increase of migrants at the Mexican border, has suggested a special session for Florida lawmakers to address immigration enforcement.

"We encourage all visitors to come through the proper legal channels to experience all that Florida has to offer," Visit Florida President and CEO Dana Young said. "And if anyone attempts to come to our state illegally, the governor’s words speak for themselves."

Prep for the polls: See who is running for president and compare where they stand on key issues in our Voter Guide

This year, DeSantis signed legislation that increases the penalties for driving without a valid license, an issue for undocumented immigrants who cannot apply for a license in Florida, and prohibits counties and municipalities from accepting identification documents that are provided to people who are unlawfully living in the U.S.

DeSantis also sent the Florida State Guard to Texas to help set up razor wire along the Rio Grande in February, a move that went against the U.S. Supreme Court's decision that gave the Biden administration the authority to manage the border.

“It's sad that you don't have a president willing to just, you know, put his foot down and say, ‘I'm not going to let this happen to my country,’ ” DeSantis has said. “But in the absence of that leadership, in the face of the dereliction of duty, we're going to step up and do our part.”

Mission to Mexico

Last year, 514,000 Mexicans traveled to Florida , according to Visit Florida statistics. The top origin countries with travelers who visited Florida were Canada, with 3.8 million; the United Kingdom, with 1.1 million visitors; and Brazil, with 1 million.

The agency selected for the marketing campaign will be tasked with increasing media exposure in Mexico to "support targeted demographic markets" and to "increase the economic impact and gain by Mexican leisure travelers through marketing initiatives by (Visit Florida) and the tourism industry."

The agency awarded the contract will have an annual budget of $128,000 for public relations and $235,000 for trade, according to the request, and the agency must provide a full-time staff person for each, on top of a managing director for the marketing campaign.

Trade is a marketing strategy that targets distributors, wholesalers and retailers to promote business rather than consumers.

In 2023, Florida saw 135 million tourists , but international travel still has not returned to pre-COVID heights. Out of the 135 million tourists in 2023, only 12.1 million of them were from Canada or overseas markets, according to Visit Florida. Before the pandemic, 13.9 million visitors were international tourists.

Young said 2023 had the largest number of "legal visitors" from Mexico ever recorded. This past March, Florida saw a 61% increase in Mexican tourist visitation compared to the same period in 2019. Young said the numbers do not include undocumented immigrants.

Also, the campaign to promote Florida tourism in Mexico isn't new, Young said. The request for proposals "is the continuation of routine business that (Visit Florida) has been conducting for many years."

Visit Florida has long been in the crosshairs of the state’s legislative budget hawks, especially House Republicans, starting with then-House Speaker Richard Corcoran in 2016.

It leaked out that the state’s tourism marketing arm had secretly cut a deal worth up to $1 million for Miami rap superstar Pitbull to promote Florida tourism. Then-VISIT Florida CEO Will Seccombe resigned shortly afterward, and the House for years has tried to either abolish the agency through legislation or defund it in the budget process.

Florida's 2024-25 budget includes $80 million for VISIT Florida . DeSantis has not yet signed the budget for next year, which is expected to be several billion dollars lighter than the year before.

Border politics

DeSantis, who unsuccessfully ran for president for eight months, has consistently backed legislation to deter undocumented immigrants from living in Florida, including what was dubbed one of the harshest immigration laws in the country.

He has blasted Biden and the federal government, not only for their response to asylum seekers at the Mexican border, but also for a  Department of Homeland Security rule  that allows vetted Haitians, Nicaraguans, Venezuelans and Cubans to enter the country and work for two years.

"We’re doing more in Florida to deal with it than the Congress is," DeSantis said last week in Naples. "It’s just pathetic that that’s going on. So I was really, really disappointed to see that they basically capitulated entirely on the border, and at this point you’re not gonna see anything done on the border for the rest of this year."

"What are we just going to let in another 2 million people and do nothing about it? I think it was a real, real failure," he added.

Last year, when SB 1718 was passed, Mexico's president urged Latino voters not to vote for DeSantis, the day after the governor announced his campaign for the White House. "I hope the Hispanics of Florida wake up and don't give him a single vote," President Andrés Manuel López Obrador said.

USA TODAY contributed. Ana Goñi-Lessan  is the State Watchdog Reporter for USA TODAY - Florida and can be reached at  [email protected] . Follow her on Twitter/X: @goni_lessan.

office of tourism miami

Don't expect a Miami-Key West ferry system, but these Keys commuter projects are still on

In this February 2012 photo motorcyclists ride on Seven Mile Bridge along the Overseas Highway, U.S. 1, which connects Knight's Key in Marathon, Fla. with Little Duck Key. (AP Photo/Ann Abellanosa)

Two years after making a public ferry system connecting Miami to Key West a local priority , county officials in the Florida Keys say it might not be possible.

However, in a major update of several transportation projects for the Florida Keys this week, officials outlined that an inter-island boat system, an overhauled bus network and a new on demand car service are in the works, alongside the reconstruction of the iconic Seven Mile Bridge.

The Florida Keys Transportation Coordination Committee met on Wednesday to discuss updates to 12 projects the committee set before the Florida Department of Transportation to prioritize a couple of years ago.

One of those — a potential ferry boat making regular trips between Key West and Miami — is likely not going to happen. Rough offshore waters in the Atlantic Ocean are the biggest barrier to creating that ferry route, according to Clark.

As the population of permanent residents across the Keys rises and the island chain continues to support a huge tourist industry, transportation and traffic issues have taken center stage in local politics, alongside housing affordability.

“We realized we've almost maxed out who can live and now we've got this giant influx of folks coming in,” Clark said.

The county’s population rose by nearly 10,000 people from 2010 to 2020, according to U.S. Census data, and the Monroe County Tax Collector’s Office has reported over $80 million in tourist development tax revenue for each of the last two fiscal years.

READ MORE: The Overseas Highway is an attraction, a lifeline — and sometimes dangerous. Locals hope to make it better

Instead of a Key West-Miami ferry, Clark said, the county is in very early stages of coordinating with FDOT to apply for a federal grant that would fund a local, inter-island ferry system. The new service would aim to help alleviate traffic issues on the Overseas Highway by allowing people to island hop by boat instead of clogging up the road.

Other upcoming transportation projects

Clark also discussed progress toward bolstering Monroe County’s local commuter system. He announced that county commissioners are set to approve a vendor for on-demand electric car vehicles operating across Stock Island and Key West on May 15.

The ride servicer Freebee , which is already widely used across Islamorada, was the highest-rated bidder, according to Clark.

Pending approval from commissioners, the car service would likely begin sometime in June, Clark said. Up to 30 Ford Transit electric vans would be on-demand to pick up pedestrians from 5 a.m. to 9 p.m. 5 of the 30 vehicles would be wheelchair accessible.

“Our initial focus is workforce,” Clark said. “And the next step beyond the workforce is our local service. And then our next step beyond that is, ‘How do we reach out beyond that?’ The first is a robust, continuous commuter system that doesn't exist today.”

The county is also looking to create a local, county-wide bus system that has buses running in 30-minute intervals. Currently, Key West Transit and Miami-Dade County operate the only buses traveling across the island chain.

“Right now on a good day, we have seven to nine buses on the entire system with Key West Transit and what Miami Dade's providing for us,” Clark said. “We need 22.”

FDOT also has several upcoming projects including what will likely be the complete reconstruction of two major bridges in the Keys: Long Key Bridge and the iconic Seven Mile Bridge.

“Over the next and the current five year work plan is the Long Key Bridge, the Seven Mile Bridge — and not rehabs, [those will be] brand new bridges,” Clark said.

A public meeting to discuss the Seven Mile Bridge project is slated for May 16 .

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Miccosukee tribal member charged with assault with intent to murder

MIAMI – On April 29, a Miccosukee tribal member was charged in federal court with, among other related charges, assault with intent to commit murder.

According to the allegations in the complaint affidavit, on April 26, Sutanga Rex Cypress, 42, was arguing with the victim when Cypress brandished a firearm. Cypress then pointed the gun at the victim and shot the victim in the abdomen. The victim was airlifted to the hospital due to the severity of the injuries sustained by the gunshot.  

On April 29, Cypress made his initial appearance in Fort Lauderdale. If convicted, Cypress faces up to 20 years in federal prison. A federal district court judge will determine any sentence after considering the U.S. Sentencing Guidelines along with other mitigating, aggravating and statutory factors.

U.S. Attorney Markenzy Lapointe for the Southern District of Florida, Special Agent in Charge Jeffrey B. Veltri of FBI, Miami Field Office, and Chief Roland Pandolfi of the Miccosukee Police Department made the announcement.

FBI Safe Trails, Miami and the Miccosukee Police Department investigated the case. Assistant U.S. Attorney Latoya Brown is prosecuting the case.

A complaint contains mere allegations, and all defendants are presumed innocent unless and until proven guilty in a court of law.

Related court documents and information may be found on the website of the District Court for the Southern District of Florida at www.flsd.uscourts.gov or at http://pacer.flsd.uscourts.gov , under case number 24-mj-6204.

Public Affairs Unit

U.S. Attorney’s Office

Southern District of Florida

[email protected]

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A Miami man was sentenced to life in prison for murdering a man in aid of racketeering, assaulting a federal law enforcement officer, as well as of multiple counts of...

On April 23, a man was sentenced to 16 months in federal prison for the international parental kidnapping of his two young daughters to Morocco and Turkey. 

On April 19, a local pharmacist was charged by criminal complaint with attempted sex trafficking of a minor and attempted travel to engage in illicit sexual conduct.

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Spain's Prime Minister Sánchez says he'll continue in office after days of reflection

Ciarán Giles

Associated Press

Copyright 2023 The Associated Press. All rights reserved

FILE - Spain's Prime Minister Pedro Sanchez next to his wife Begona Gomez, gives a thumb up during a campaign closing meeting in Madrid, Spain, Friday, July 21, 2023. Spain is in nail-biting suspense Monday as it waits for Prime Minister Pedro Sanchez to announce whether he will continue in office or not. Sanchez, 52, shocked the country on Thursday, announcing he was taking five days off to think about his future after a court opened preliminary proceedings against his wife on corruption allegations. (AP Photo/Emilio Morenatti, File)

MADRID – Spanish Prime Minister Pedro Sánchez vowed to stay in office and govern “with even more strength” Monday, ending days of speculation he might resign to stop what he called a smear campaign against his wife after she was accused of corruption.

Sánchez shocked the country last Wednesday when he announced he would take five days off to consider his future following a court's decision to open preliminary proceedings against his wife on the allegations.

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A platform linked to far-right causes, Manos Limpias, or “Clean Hands,” accused Begoña Gómez of using her position to influence business deals. Spanish prosecutors say it should be thrown out. Gómez has not been indicted.

Sánchez's resignation would have ended the leadership of a prominent Socialist prime minister at a time when the center right increasingly holds sway in Europe and ahead of European elections in June.

But the politician who has forged a reputation as a steely survivor announced Monday that he would once again push on.

“I have decided to continue on with even more strength at the helm of the government of Spain,” he said in a televised speech after informing King Felipe VI of the decision. “It is a decision that does not mean a return to the status quo, this will mark a before and after, I promise you that.”

He did not say, however, what steps he would take. The leading opposition conservative Popular Party has said Sánchez’s behavior was unbecoming of a leader.

The eurozone’s fourth-largest economy had been riveted by the unusual episode that began when Sánchez, prime minister since 2018, canceled his public agenda and holed up in his residence, the Moncloa Palace.

In an emotional letter he posted on social media platform X, he declared himself “deeply in love” with Gómez and said that he could no longer stand aside and watch her being targeted. He said the moves against her constituted a personal attack on his family and he needed time to decide on his priorities.

The suspense ahead of Monday's announcement was such that Spain’s state broadcaster put a 10-minute countdown clock on the screen.

Speaking from the steps of the presidential palace Monday, Sánchez said that he and his wife “know that this campaign to discredit them won’t stop” but that he has decided that he couldn’t give his adversaries the satisfaction of giving up.

Rallies by his supporters over the past few days played a part in his decision, he said.

Sánchez, who has more than three years left in his term , had four options: resign, seek a parliamentary vote of confidence, call a new election or remain in office.

While pundits made their bets on whether his career, marked by escaping tight squeezes , was indeed over, Sánchez ended up taking the least dramatic route and decided to get back to work.

He acknowledged that the past days were unusual for a leader in his position.

“I am aware that I have shown a degree of personal intimacy that is not normally permitted in politics,” he added.

The unprecedented pause by Sánchez came at a delicate moment in Spain and in Europe.

Sánchez’s concessions to Catalan separatist parties in order to hold onto power after elections in July have dominated the political debate in Spain. The prime minster hopes to move past that now and put the focus on the what he says are the unfair tactics of his opponents.

While Sánchez denied his moves last week were political ones, analyst Montserrat Nebrera said they resulted in “a free campaign rally for five full days.”

"Those who were with him will now be with him to the death,” said Nebrera, a professor of constitutional law at the International University of Catalonia.

“It looks like a campaign move to boost the polarization of the electorate between those who are with him and those who are against him,” she said. “It is designed to have an impact in the Catalan elections and even more so in the European elections, which were not looking great for the Socialists.”

While popular internationally, the 52-year-old politician is loved or despised in Spain.

Sánchez blamed the investigation against his wife on online news sites politically aligned with the Popular Party and the far right Vox party that spread what he called “spurious” allegations.

Earlier this year, Spain’s government watchdog for conflict of interests tossed out a complaint made by the Popular Party against Sánchez in which the party claimed that Gómez had allegedly influenced her husband in a decision related to an airline.

The Popular Party criticized Sánchez's behavior on Monday.

“(Sánchez) has pulled the leg of a nation of 48 million people,” party leader Alberto Núñez Feijóo said. “He neglected his duties for five days as part of a campaign ploy.”

Sánchez justified his hiatus as necessary for him to think in peace.

“We live in a society that teaches us and demands us to to keep going at full throttle no matter what,” Sánchez said during his short speech. “But sometimes in life the only way to move forward is to stop and reflect and decide with clarity which path we want to take.”

Wilson reported from Barcelona, Spain.

Find more of AP's Europe coverage at https://apnews.com/hub/europe

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

The Square complex in West Palm Beach reverts to its former, beloved name: CityPlace

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A West Palm Beach gathering spot by any other name will still be called CityPlace .

And it looks like CityPlace's owner has come to terms with that fact, because the office, residential and dining center has changed its name from The Square back to CityPlace.

The change went into effect on Wednesday, May 1. 

A spokesperson for Related Cos . of New York, the center's owner, offered this explanation.

"The neighborhood has expanded, evolved and grown into a true district with a full live, work, play and stay community," the spokesperson said on Wednesday. "The name reflects who we are as a brand as we continue to build on what we’ve established in downtown West Palm Beach.”

More: Related Cos. has plans for West Palm and neither hurricanes nor a recession can stop them

The spokesperson didn’t elaborate on why The Square brand was ditched. But in recent years, the complex has pivoted to become more of an office and residential complex, with a lessened emphasis on shops.

CityPlace opened in 2000 as a shopping, dining and entertainment center . The complex's name was changed to Rosemary Square in 2019 because the complex no longer was mostly a shopping mall, Related officials said at the time. The name subsequently was shortened to The Square.

A look back at CityPlace's beginnings: 21 years ago, West Palm Beach's CityPlace opened to crowds

But it's clear that a name containing a regular polygon never quite took hold.

"Most visitors still called it CityPlace," said Peter Ricci, director of Florida Atlantic University's Hospitality and Tourism Management program.

"The Square never caught on as a brand name because CityPlace to me identifies a tourism, retail, entertainment, dining and festive location. The heart of a city," he added. " Whereas The Square didn't really resonate as to what it was."

But for tourists, "the name, CityPlace, sounds like a big downtown something or another that I want to see," Ricci said. "I applaud them for realizing it's a better name and let's go back to it."

More: What's coming to the Square? See details on the two high-rise towers coming soon

Tim Harris, a longtime West Palm Beach resident, real estate agent and member of the West Palm Beach Downtown Development Authority, said The Square name didn't catch on with him, either.

Even in Palm Beach Post articles, The Square's name usually was followed by the clause, "formerly known as CityPlace," similar to how the social-media platform named X also is described by its former name, Twitter.

The public's resistance to the rebranded CityPlace isn't unusual with South Florida gathering spots, Ricci said.

For some older Miami Dolphins football fans, Hard Rock Stadium in Miami-Dade County will always be Joe Robbie Stadium and never its other monikers: Pro Player Park, Pro Player Stadium, Dolphins Stadium, Land Shark Stadium, and Sun Life Stadium.

iThink Financial Amphitheatre started out as Coral Sky Amphitheatre, also went through a half-dozen name changes including Sound Advice and Perfect Rum, and today still remains known to many concert aficionados as Coral Sky.

And where does the Miami Heat basketball team play? Not the Kaseya Center, formerly the FTX Arena. For many fans, the Miami venue always will be known as the American Airlines Arena.

Failed name changes aren't limited to gathering spots, however.

The most famous example is Coca-Cola's unsuccessful attempt to rebrand Coke as New Coke, with a new taste formula, too. After a few years, the fizzy soda drink reverted to the original recipe and original name.

Meanwhile, even the best-thought out names can fall victim to changing circumstances.

In West Palm Beach, the Avalon apartment complex at 333 Fern St. started out as ISIS, a name derived from an Egyptian goddess.

Then the murderous group known as the Islamic State in Iraq and Syria emerged in 2014 in the Middle East. The downtown apartment building's name was quickly changed to 3 Thirty Three Downtown, then The Alexander and most recently, Avalon, when the complex sold to a new owner.

Still unknown is the future of the newly renamed Banyan Cay Resort & Club in West Palm Beach. A new owner has renamed the golf club Dutchman's Pipe Golf Club, after a flowering vine that is favored by swallowtail butterflies.

But according to the University of Florida's Center for Aquatic and Invasive Plants , the vine's colorful and pipe-shaped flowers are smelly and toxic, and the plant is considered invasive.

Alexandra Clough is a business writer and columnist at  The Palm Beach Post . You can reach her at  [email protected] . Twitter:  @acloughpbp .  Help support our journalism. Subscribe today.

‘I’m outraged’: Victims demand answers after Miami Beach Police rearrest repeat offender, days after he was released from jail

MIAMI BEACH, FLA. (WSVN) - A man who officials call a “Miami Beach menace” has been arrested after, police said, he targeted a tourist.

Sex offender and accused repeat violent offender Perry Smith is back behind bars just days after being released, despite having open and pending felony cases.

According to investigators, Smith battered a tourist on Monday near a Mid-Beach Walgreens.

The man appeared in court where Miami-Dade Circuit Judge Mindy Glazer read the arrest report.

“He intentionally bumped into her chest. She fell on her back. He kept screaming at her ‘You [expletive],'” said Glazer.

But this is not the first time he’s been accused of a crime. A few weeks ago, police said, the suspect tried to rob Jo Manning, an elderly woman who spoke to 7News.

“I’m outraged,” said Manning.

Manning was the victim of an attempted strong-arm robbery which happened just steps from her South Beach home back in March. She said Smith threatened to hurt her if she didn’t give him all of her money.

Once Smith was tracked down after Manning reported her encounter, police said, he battered an arresting cop and was taken to jail.

But his lockup only lasted a few days, as last week, Smith was released on his own recognizance, according to the Miami-Dade State Attorney’s Office.

Manning said that after her incident with Smith, she tried to warn the city and anyone who’d listen about what Smith could do if he is released from jail.

“I wrote to all the commissioners, the mayor, the city manager,” said Manning.

Over the weekend, Manning heard about Smith allegedly creating a disturbance at a Collins Avenue business. Surveillance video captured Smith smoking a cigarette inside a store. Miami Beach Police were called soon after.

“This is a menace to society,” said Miami Beach City Commissioner Alex Fernandez.

Fernandez has been keeping up with Smith’s cases, too. He said he saw Smith out in public.

“I personally saw the sex offender outside of a school on 41st Street,” said Fernandez.

Smith’s public appearance at the school was just after the battery on the tourist near Walgreens, located at 4049 Pine Tree Dr.

Police said the manager of the Walgreens helped the victim. The arrest report states “he stated he recognized the subject from a recent news article by WSVN as Perry Smith.”

Back in court, the judge had questions about where Smith was taken into custody.

“There’s a school nearby, there are children nearby. If he’s a registered sex offender, he should not be on 41st Street, and maybe the police department needs to look into that,” said Glazer.

Hours after Monday’s attack on the tourist, Miami Beach police said, they arrested Smith on 16th Street and Washington Avenue.

Fernandez attended Smith’s bond court appearance on Tuesday.

“This individual does not belong in the streets of Miami Beach,” said Fernandez.

However, the defendant did not feel like cooperating.

“You must stay at least … No, no, I gotta read the stay-away order. Bring him back so I can read the stay-away order. Hello?” said Glazer.

Manning said many public officials have to answer questions about Smith.

“The State Attorney’s Office has a lot to answer for. The judges have a lot to answer for, so do the public defenders. I’m public. I want to be defended,” said Manning.

Smith’s arrest comes a week after another repeat sex offender was taken to jail following the discovery of a woman’s on the steps of the Miami City Ballet. That murder took place last week in Mid-Beach as well.

Copyright 2024 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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