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Find a Travel Niche: A Step-by-Step Guide

I am a HUGE advocate of agents finding a travel niche. I push for it for multiple reasons—one of which is that having a niche makes it easier to find a host agency  that fits your needs (one of the main points of my site). If that didn't get your tail wagging in excitement, I'm sure the fact that having a travel niche makes it easier to grow your agency—allowing you to make more money—will do the trick. 😊

Repeat after Me: A Travel Niche Isn't Scary.

With internet competition, being an expert helps you differentiate.

Do me a favor. When you think niche, don't get all stressed and think it needs to be something off-the-wall like scholar tours to medieval battle sites.  Your travel niche doesn't need to be complicated or rare (but it can be). Niche travel can mean you're specializing in a certain demographic, a type of travel, a destination, or any other number of things.

Put simply, having a travel niche means you put boundaries on what you sell. It can be a broad niche (luxury travel) or a niche with a narrow focus (educational tours for ESL students). You can't be an expert on everything, so narrow it down and decide what you will be an expert on. With internet competition, being an expert helps you differentiate.

Passion. Passion. Passion!

Finding a piece in the niche travel pie isn't as hard as you might think. With the millions of hobbies, destinations, and types of travelers there are possibilities abound. The key to finding a successful niche for your agency is making sure it's not only a niche but that your heart is into it.

With the millions of hobbies, destinations, and types of travelers the possibilities are abound.

I started a side business earlier in my career. It had great potential, yet it flopped. There was demand, no competition, and I had relationships with my potential buyers. So why did it flop? In hindsight, it's obvious—I didn't have the passion for it. That was a big lesson for me.

When you choose a travel niche, look beyond if there is a market and how much competition you face. Don't forget to make sure you have an undying passion for that niche.

Need a little inspiration? Take a listen to our podcast ( listen to more episodes ) with Boutique Japan and how they found their niche:

Or hear about how a former WestJet employee changed his love of aviation into a travel agency that only sells air while charging a $60-500 CAD ticketing fee per ticket.

DeJuan Shorter, travel advisor and owner of The Timely Traveler, stumbled on his niche: sabbatical travel. Take a look at how that happened in the video below:

Or what about Molly Williams, CEO of The Optimists Travel, who, when she decided it was time to get off the road and settle down at home to start her family, started a travel agency focused on moving bands and their crews across the US and the world during their tours?

Examples of Travel Niches

We had a great idea come in from an advisor taking our 7 Day Set Up program ! Here we have this great article and even a freak'n brainstorming exercise for you... but we don't give examples of any of the common niches in the travel industry. #fail

So, I'm happy to announce, with the help of a 7DSer, we finally got smart. In fact, we took it a step further to create an entire pdf list of niche examples, under some umbrella categories. Is it exhaustive? No. But will it get your niche gears going? I sure hope so! Just click below on the image to download it!

Use these as a guide but don't feel like you have to be limited to these by any means. Remember, this is YOUR business and you get to design it the way you believe is best!

Finding a Travel Niche—A Brainstorming Guide

How in the world can you find your travel niche? Don't worry, I've got a little How to Find a Travel Niche Worksheet to help you. We're going to go over how to do the worksheet below but if you'd like an example, you can also download our completed sample worksheet to see how we did it.

Want to fill one out for yourself? You can download HAR's "Find a Travel Niche Worksheet" below! (If you're drawing a blank, don't worry. We go through the worksheet step by step to help get your brain revving with ideas.)

Below you can subscribe to get HAR's niche worksheet PDF! Just enter your info and it will land in your inbox in a jiffy (new subscribers will need to confirm their subscription, first!).

Below we chat through the worksheet's steps to help get your creativity flowing.

Step 1: Brainstorming Your Travel Niche

Here's a little fodder to help fuel ideas for each of the columns in the worksheet:

Hobbies Column

We already discussed that passion was key to a successful niche. This column helps identify what you love to do, your strengths, and where you're considered an expert already.

• What are you passionate about? (e.g. politics, gymnastics, stitching)
• What do you have in-depth knowledge of? (e.g. wines, gardening, fishing, maritime history)
• What are you good at? (e.g. cooking, stand-up comedy, building rockets) 
• What do you do in your free time? (e.g. genealogy, write, read wedding magazines)

Write down all answers that come to mind without passing judgment. That means adding underwater basket weaving without questioning if it's a passion or just a fad. (Though we really hope it's a fad.)

Network Column

You can be successful without a network but it's much harder since you have to build trust and establish your expertise. Utilizing the networks you already have in place—or ones you can easily break into—is going to save you a lot of time, energy, and money. The most successful agents have an existing network that they were immediately able to market to. This column helps you recognize your connections.

What business networks do you belong to? (e.g. BNI, union, boards)

• What events have you attended recently? (e.g. PTO meeting, tweetup, dog training class)
• What are the common hobbies of your friend groups? (e.g. Hiking, golfing, drinking, scuba diving)
• What groups do you belong to? (e.g. Cancer support group, ski club, bible study) 
• What groups/networks do your close family/friends belong to? (e.g. Your kids, partner, parents, neighbors)

Another one to check out is your FB network. And I've got sad news for you here. It used to be a lot easier to map connections but FB made a change to their API in early 2015 that doesn't allow APIs to pull data on your friends. 🙁 It was SO much easier before! But here's how you can do it manually: 

Manually go through FB friends:  

Tedious, I know. You can either look through your friend list on FB or you can download the data. How do you download your Facebook friends?

• Make sure you are logged in to your Facebook account.
• Click on the “Account” profile pic icon at the top right portion of your screen.
• Go to >>> “Settings & Privacy” then go to >>> "Settings"
• This will bring you to "General Account Settings." From here you click on >>>"Your Facebook Information" (this is below "General Account Settings" on the left)
• On this page, you'll go to >>>"Download Your Account Information ."
• Once you're on this page, you need to enter a date range at the top of the page. From here you can select what info you want to include in your download. For the purposes of this exercise, I recommend at the very least:
• Collaborations
• Friends & Followers
• Once you've made all the selections you want to download, click on the button at the very bottom of the screen >>> "Request Your Download." Once your file is ready, they will send you a notification (mine only took a minute to create).

There are a ton of options for what you can include in your download! It nothing else, it will refresh your memory on groups, hobbies, events, and individuals you've been connected to in the past that may not be top of might!

Destinations Column

Since a travel niche can be a certain destination, this will help uncover any themes in what type of destinations you like.

• Of the places you've been to, what are your favorites?
• What places are you dying to see?
• What do the destinations you listed above have in common? (e.g. castles, weather, good food)

Since we're all travel lovers, this one can get long. If it does, don't worry. Write them all down now and you can go back and group them into common themes later.

Type of Travel Column

This one is a bit harder to explain. I like to think of it as the icing on the cake. It's just another way to discover what type of travel you enjoy and add that as an element to your niche. Consider these questions:

• Is there a particular demographic you'd like to sell to? (e.g. families/groups, seniors, music lovers)
• What price tag would you feel comfortable selling? On this one, don't be afraid to push your comfort zone. Many agents make the mistake of pushing their spending habits on their clients. (e.g. luxury, bargain)
• What type of travel do you enjoy? (e.g. adventure, all-inclusive, tours, groups, independent)

Whew! You're done. Time to take a little break. Come back in 2 days with a fresh mind and run through it again—you'll be surprised what a few days of sitting on it can do for new ideas.

Step 2: Connecting the Dots to Find Your Travel Niche

Now that you've got your list you're going, it's time to take a look and circle the top 3 hobbies and top 3 destinations you're most passionate about.  Don't worry if you have more or less, you can always adjust this next step to work with your chosen hobbies/destinations.

On page 2 of the Finding Your Travel Niche Worksheet, we'll be focusing on actual niche possibilities. Typically, they will come from one of your hobbies and/or destinations. We've created a nice little template on page 2 for you to put your top hobbies and destinations. Each hobby and destination you circled gets its own box. You'll be filling in each box with relevant list items that you have on page 1.

I found it easiest (and more fun!) to cut out the boxes so I could easily move them around. Specifically, I would take one box at a time to work on, place it on page 1 and go down my lists to see which items fit with that box's hobby or destination. If you're working on a hobby, take a look at the Destinations column first. If your box is for a destination, start with the hobby column.

To start, you're looking for connections between your columns. The common factor between those columns is they're all driven by some sort of passion—a must to be successful. Write down the topics that fit together well in your Niche Possibilities boxes. 

Warning: Some of your topics may just never pan out. You can always come back if inspiration strikes on something you thought was a dead end. For me, I could not think of a way to incorporate my love of dogs into a travel niche I would enjoy. Finding dog-friendly hotels around the US or learning the rules of moving dogs around? No thanks.

Narrowing it Down Even Further

Once you've put together some possibilities from your hobbies and destinations columns, you're going to add your travel type column into the mix. This narrows the funnel even more. Does your current list of hobbies/destination groupings fit into the type of travel you want to sell? For instance, my ski hobby and cold weather destinations fit well with my love of adventure and group travel.

Don't feel that you can only pick one item from each column. You can mix and match with multiple topics from each column to create your travel niche.

If you can't find an obvious fit, look for a way to customize it to fit your passions or set it aside.

One last thing. Don't feel that you can only pick one item from each column. You can mix and match with multiple topics from each column to create your travel niche. You could have adventure travel for groups and singles to a certain destination. Or trips for women-only to multiple destinations. It's up to you.

The Final Test

The hope is that since your circles in life are usually based on common interests, you'll have some networks already in place—people who see you as the expert for your niche.

Your possibilities should be looking great. Mouth-watering, actually. Now the final test to see if this is a realistic possibility is to think about how easy it's going to be to find clients. You want to find out if you have an existing network to tap into. So let's take a look at your network column.

The hope is that since your circles in life are usually based on common interests, you'll have some networks already in place—people that see you as the expert for your niche or participate in your hobby with you.

If you do find some networks that work, write them in the box.

If you don't have a network, all is not lost. Having an existing network helps tremendously but not having one shouldn't deter you. Brainstorm ways you can break into that niche's target market. Don't forget to check the InMap and Facebook Map we discussed above to find people that may be able to open up doors for you.

Your Niche List

As I started filling in the boxes I would think of other ideas that weren't originally on my lists but I thought would really fit in well with that box. Don't be afraid to add them! That's the best part of brainstorming, you never know where it's going to lead!

This worksheet should leave you with a decent list of travel niche possibilities. And not just any travel niches, but well thought out niches that fit your personality and that you believe in. If you had a really hard time narrowing your list down to just 3 hobbies and 3 destinations, or maybe you had 5 destinations that most interested you, don't worry. Print off as many copies of page 2 as you need but remember, the point of this exercise is to narrow it down to those you are most passionate about!

Next up, you need to sit down and decide which travel niches are most feasible, work with your lifestyle, and start doing some competitive intelligence! Maybe it's time to choose a travel agency name ? Or learn more about starting a travel agency from home?

Need More Guidance Starting an Agency?

Finding a niche is just one piece of a very complex puzzle of starting an agency. If you're wanting more help nailing down a niche to help get your agency off the ground, check out HAR's new course on starting an agency, The 7 Day Set Up Accelerator Course .

The course is written and taught by yours truly and Bridget Lee, a professional educator with deep roots in the travel industry. Maybe you notice a last name similarity? We're sisters and we both came up in a family that is deeply rooted in the industry. Check it out !

Congrats—you made it through! I hope I encouraged you to find a travel niche for your travel agency and led you through how to find one you love. When starting up, it's easy to fall prey to the "I'll take any booking I can get" mentality and avoid a niche. Start strong and know exactly what your business is and where you want to go with it. Good luck and let me know what travel niche you end up with!  Find me on  Facebook ,  LinkedIn and Instagram .

Photo Credit:  Jniceliem

[Editor's note: This post was originally published Aug. 14th, 2012, and was updated on publish date listed.]

About the Author

Steph grew up in the travel industry. She worked with thousands of agents in her role as a former host agency director before leaving in 2012 to start HAR. She's insatiably curious, loves her pups Fennec and Orion, and -- in case you haven't noticed -- is pretty quirky and free-spirited.

If you’re looking for Steph, she leaves a trace where ever she goes! You can find her on Facebook, Instagram, LinkedIn and Pinterest as 'iamstephly'. 🙂 She doesn't do TikTok as no one would ever see her again.

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What's Trending in Niche Travel Tours?

Puglia, Italy, one of the trending destinations for Explore Worldwide. Photo: Shutterstock.com

There’s a niche tour and itinerary for every traveler—birdwatching, hiking, heritage, culinary, wine, photography, solo, female, architecture, cheese, wellness, bucket list, polar bears—even sloths. Here is a sampling of some of the most popular tours trending.

Intrepid Travel Intrepid has always been somewhat niche–it’s known as the world’s largest small-group adventure travel company, and over 65 percent of its travelers are solo females.

“We are seeing a lot of niche travel around climate action and responsible travel with citizen scientist programs,” says Matt Berna, Intrepid Travel President, North America. Intrepid is the only global tour operator with verified science-based carbon reduction targets (a climate scientist is on staff), he says.

“The fragile environment that props up the global tourism industry is facing an existential crisis and travel itself is perpetuating the problem,” says Berna. “To help address this, we have launched our first-ever Citizen Science program in Antarctica.”

Citizen Science is voluntary research collected through public participation—travelers share and contribute data they observe to a variety of projects. There are five programs ranging from the NASA Globe Observer, which observes cloud movements in concert with NASA satellite flyovers to Seabird Survey where travelers record wildlife viewings to help scientists better understand seabird migrations in the Southern Ocean.

“One of our most exciting onboard Citizen Science projects is the Happywhale project,” says Berna. Guests are encouraged to take photos of whale sightings and upload them online, after which scientists can identify them by their unique markings and track them around the globe.

While the five programs will be available on all Intrepid Antarctic sailings, Intrepid will also be running two exclusive departures next year in partnership with WWF Australia, in which travelers will be joined onboard by scientists from WWF and the University of California Santa Cruz. The 14-day WWF Journey to the Circle and the 11-day WWF Giants of Antarctica will host a team of marine biologists conducting scientific research on Antarctica's great whales to better understand their ecology and migration corridors under changing climates. Chris Johnson, Global Lead of WWF’s Protecting Whales & Dolphins Initiative will travel on both of these  Intrepid sailings with guest researchers from UCSC, including renowned whale ecologist Dr. Ari Friedlander.

Intrepid also recently relaunched its Real Food Adventures tours. Following a pandemic-induced hiatus, the reimagined tours now include 21 plant-based experiences with favorites like Mexico, India, and Vietnam, as well as newer itineraries in South Korea, The Balkans, Israel, and Palestine.

While the new journeys still feature signature meals with traditional meat and fish dishes, the trips have been redesigned to show the importance of balance and moderation when it comes to making small but significant changes toward a more climate-friendly lifestyle, says Etti.

One example: the South Korea Real Food Adventure, where travelers visit South Korea’s slow food capital in Jeonju, dive deep into seafood in Busan, and experience the labyrinthian Gwangjang Market in Seoul, famously featured in the Netflix series Street Food. On day four, travelers will immerse themselves in the plant-based experience during a temple stay in Gyeongju, which includes a plant-based dinner with chanting meditation and an optional martial arts class.

Oldways Heritage culinary travel is popular with travelers wanting to connect with traditional recipes that have been handed down for generations.

Boston-based Oldways is a nonprofit food and nutrition organization, hosts overseas and domestic culinary heritage trips—and there’s always at least one chef traveling along. Upcoming trips include a Naples and Amalfi trip in October, with Chef Michael Lombardi of Boston’s SRV Restaurant. Expect visits to producers of mozzarella, San Marzano tomatoes, pasta, and limoncello; pizza-making and other cooking demonstrations; winery visits, and town-by-town tours of the Amalfi Coast and Naples.

Trips to Turkey, Costa Rica, and Switzerland are scheduled for next year.

Oceania Cruises Sustainability, conservation, and rehabilitation are at the heart of Oceania ’s 150 Go Green tours worldwide—travelers engage with residents and businesses to learn about their initiatives to help conserve and sustain their environments.

Experiences include visiting a sustainable vineyard in Almeria, Spain; learning aspects of hydroponic farming in the rainforests of St. Kitts; discovering the world of eco-conscious art in Buenos Aires, Argentina; and imbibing zero-emission rum in the world’s only carbon-free distillery in Dartmouth, United Kingdom.

And, then, there’s the unique sloth sanctuary trip in Costa Rica—travelers visit the sanctuary that is a home for sloths, orphaned, injured or displaced because their habitat was lost due to deforestation. Guests have a close-up look at the animals as they are rehabilitated in hopes of returning them to the wild. Deforestation is one of the biggest threats to sloths, so to help their cause, travelers also have an opportunity to plant a tree in a nearby forest reserve.

Trafalgar “Offering niche itineraries that cater to a specific group of people or hobby helps to drive more interest and create an inclusive dynamic for any type of traveler that may want to take a guided vacation,” says Melissa DaSilva, President of Trafalgar, North America . “Beyond religious expeditions or family travel, niche travel experiences can be specific to a demographic or special interests.”

This year, Trafalgar launched 12 women-only trips. It was a decision driven by the rise in women’s travel as a way to empower and lift other women up, says DaSilva. “It was important to make sure we offered ways for women to feel truly comfortable in their travel experience and meet women trailblazers from all over the world that they can relate to and learn from. Our new, women’s only trips have proven to be a success with plans for more women's only departures in 2023."

History lovers immerse themselves in ancient and 20th-century warfare on itineraries in Turkey for insight into the feats of the Ottoman Empire and the ancient battles of the Trojans. Or, for recent historical perspectives, the WWI and WWII Battlefields itinerary brings guests to the frontlines of Europe with battlefield tours through the countryside of Britain, France, Belgium, and the Netherlands.

Trafalgar also satiates insatiable desires for travelers looking for multi-gen tours to the jungles of Costa Rica and foodie and sip indulgences to Cali wine country.

Cheese Journeys Say cheese! Cheese-centric tours are offered by Cheese Journeys , the brainchild of Anna Juhl—travelers are immersed in the world of artisan cheese, on farms and in creameries of world-renowned cheesemakers to gain insight into the cheese’s history, the importance of terroir and the process and the history of cheesemaking.

A popular experience takes travelers to Cheddar in Somerset, England (where  cheddar cheese originated in the 12th century.) They travel side-by-side with Jamie Montgomery, whose family’s namesake Montgomery Cheddar has been served by the British royal family for years; this trip is part of Cheese Journeys’ “British Cheese Odyssey.” Guests meet and learn from ten-plus British cheese, beer, and cider producers and also stay at North Cadbury Court, the Montgomery family’s restored estate—with games of snooker in the parlor and dancing in the manor’s private disco.

Next year, Cheese Journeys debuts its Château de Courances and Paris trip, visiting the French countryside and City of Lights—with celebrated Madame Fromage.

Gondwana Ecotours “The pandemic put the entire tour industry on hold and customer interest and behavior have all changed during what can only be described as a rebound,” says Eric Segalstad, Vice President of Gondwana Ecotours .

As such, new niches were created—last-minute touring and bucket list trips.

“Last summer guests were eagerly booking and traveling within the United States,” says Segalstad. “Where travelers in the past would often book our multi-day tours months in advance, many reached out asking to travel ‘next week.’”

Demand for domestic travel continues this year, says Segalstad. “We've seen a surging interest for bucket-list tours such as seeing the Northern Lights, safely experiencing grizzly bears up close, and being awed by Denali by train, foot, and on scenic flights.”

And, he says, international destinations are also on the radar. “We have sold-out safaris coming up this winter where our guests get to witness the Great Migration in Tanzania and increased demand from our travelers who wish to check off Argentina's Patagonia and Mendoza from their bucket lists as well.”

AmaWaterways Epicurean and heritage cruises are specialties of river cruise line AmaWaterways.

And, wine is a big hit. Shocker.

AmaWaterways offers 60-plus Celebration of Wine River Cruises each year; popular regions include Austria's Wachau Valley and France's Bordeaux region. Wine experts share their passion and knowledge for the local wines, rich traditions, and the history of European winemaking. There are also onshore tasting events, seasonal wine festival visits, celebratory meals, tastings, seminars, private cellar tours, and iconic vineyard visits. 

And, last year, AmaWaterways entered into a partnership with Ancestry®. The collaboration gives travelers an opportunity to discover details pertaining to their unique family histories while journeying on a river cruise experience. The first cruise in the series, Heritage on the River: Your Personalized Ancestry® Experience, departed this summer, onboard the 156-guest AmaStella . Two additional departures are already announced for 2023 . 

Explore Worldwide Solo travel and culinary escapes are on the radar of Explore Worldwide —the company offers popular tours to desirable destinations.

For example, the company’s A Taste of Italy—Walking in Puglia tour invites travelers to sample the region’s celebrated cuisine and learn about how local cheese, bread, olive oil, and wine is made, along with rambles in landscapes, and exploration of spots like the ancient Sassi quarter and gorge of Matera, the conical Trulli houses of the Itria Valley.

And, on many travelers' bucket lists, is a safari—The Botswana Wildlife Safari solo journeys track through Botswana's remote wilderness to witness Africa's wildlife and experience outdoor adventures.

Aurora Expeditions This popular Australian-owned polar expedition company hosts small group tours to regions in Antarctica.

Founded by Greg and Margaret Mortimer in 1991, travelers experience Antarctica’s unique activities like polar scuba diving and ski touring. Many of Aurora’s expedition team members are experts in various fields of science including glaciers, marine biology, and more, and have been visiting Antarctica for decades.

Aurora Expeditions design intimate 10-to-26-day expeditions; travelers choose the desired region, the amount of time they’ve got, and what activities that interest them. They can focus on one destination or combine back-to-back trips. They’re accompanied by seasoned expedition specialists.

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9 Travel Niches to Grow Your Travel Blog in 2024

• Travel blogging
• Make money while travelling

In the competitive world of travel blogging, finding a way to stand out from the crowd is essential. That’s why choosing a niche within the travel blogging industry can be a game changer. By focusing on a specific travel market, you’ll not only make your content stand out from the competition, but you’ll also attract a highly engaged following that shares your passions and interests. Whether you’re a new or seasoned travel blogger, we’ve compiled a list of the most popular and profitable travel blogging niches in 2024. If you’re ready to take your travel blog to the next level, these niche ideas will help you align your values, content, and unique travel style for maximum impact.

Why Choose Travel Niches for Travel Blog Growth?

If you’re unsure which niche to choose for your travel blog — you’ve come to the right place!

We’ve listed several of the most popular and profitable travel blog niches in 2024 so you can find a niche that aligns with your values, content, and unique travel style. And these ideas are not just for new travel bloggers — they can be just as useful to those who have been blogging for a long time. For example, perhaps you have a travel blog about Bali, and you’ve written about solo travel in Bali and the best things to do in Bali for couples, but you’ve never written about traveling to Bali with kids. By writing a series of posts about traveling with kids in Bali, you can open your blog to a new audience — which will result in more traffic!

1. Outdoor Adventure Travel

Outdoor adventure is a niche that encompasses a wide range of outdoor activities. For example, some of the most popular topics in the outdoor adventure niche are hiking, mountain biking, mountaineering, climbing, surfing, scuba diving, snorkeling, skiing, and snowboarding.

An outdoor adventure travel blogger based in Canada might focus on sharing the best hiking trails or camping sites during the summer months and share information about the best skiing and snowboarding destinations in the winter. Or, an island-based adventure blogger might share the best places for snorkeling and diving on the different islands in the Caribbean.

Travel bloggers in the outdoor adventure niche can join affiliate programs for adventure sports gear — like hiking boots, surfboards, and snowboards. Outdoor adventure bloggers can generate passive income by promoting these items (or sharing in-depth reviews of them). 

Here are some travel blogs that fit within the outdoor adventure travel niche:

• OceanWide Explorers — OceanWide Explorers is an outdoor adventure blog and Travelpayouts partner who encourages people to discover hidden adventures above and below the sea and shares content about “anything with an ocean view,” including diving, snorkeling, paddling, hiking, sailing, and more.
• Arizona Hiker’s Guide — Arizona Hiker’s Guide shares popular and hidden hikes across Phoenix, Tucson, Sedona, Flagstaff, and other destinations across Arizona.
• The Snowboard Mom — The Snowboard Mom is an independent blog based out of Montreal, Quebec, started by Valerie, and she shares tips for skiing and snowboarding with kids, ski and snowboarding gear reviews, and more!

2. Culture & Heritage Travel

Culture and heritage travel bloggers dig deep into a specific country, state, province, or region to provide in-depth information about the location’s culture, history, or heritage. They aim to share information about a location’s historical sites, local events, architecture, museums, cuisine, drinks, nightlife, and more. These blogs are ideal to visit for someone traveling to a destination for the first time to gain information about the region!

An alternative to this approach would be a blogger who chooses to cover a topic rather than a destination. For example, instead of digging into a specific location’s culture, history, and things to do, they might choose to share about local food, drinks, and cuisines in destinations across the globe.

These are some examples of travel bloggers that would fall within the culture and heritage niche:

• Travel Mexico Solo — Travel Mexico Solo shares all the information you need to know about planning a trip to Mexico, including the most popular cultural events in Mexico, the best destinations and locations to visit, travel tips for visiting Mexico, and more.
• Savannah First-Timers Guide — Savannah First-Timers Guide is a niche travel blog for first-time travelers to Savannah, Georgia, that shares the city’s best historical sites, restaurants, museums, ghost tours, and other helpful local information.
• Chef Denise — Chef Denise helps travelers explore the world through food by sharing recipes for cuisines around the globe, the best restaurants in specific destinations, the top things to eat in certain cities, and other food-related content. 

3. Luxury Travel

Luxury travel is among the most profitable travel blogging niches. Bloggers within this niche typically share high-ticket items and experiences, like high-end resorts, luxury spas, overwater bungalows, five-star dining experiences, and first-class flights. They can make significant money from affiliate sales or paid partnerships.

As a luxury travel blogger, you can choose to niche down to one topic — like sharing the best luxury hotels, resorts, and accommodations around the globe — or niche down to one destination — like sharing the best luxury hotels, spas, and dining experiences in London.

Bloggers within this niche should join affiliate programs for hotels and airlines to earn income when their readers purchase a flight or book a stay. Since luxury hotels and first-class airfare can cost thousands of dollars — luxury travel bloggers can make hundreds of dollars in affiliate income on a single purchase!

These are some examples of bloggers in the luxury travel niche:

• Carmen’s Luxury Travel — Carmen’s Luxury Travel shares all things luxury travel, including luxury travel guides to popular destinations around the globe, as well as information about luxury cruises, hotels, ski resorts, private jets, trains, tours, and more. 
• The Cultureur — The Cultureur shares luxe city guides and luxury hotel reviews that blend the finer things in life with local culture. Nyssa, the founder of The Cultureur, shares that her blog is for the “modern, sophisticated, and cultured global citizen.”
• Cultured Voyages — Cultured Voyages is a luxury travel blog and Travelpayouts Partner that focuses on sharing travel guides for culturally curious travelers who have a taste for luxury hotels, boutique hotels, and luxury vacation rentals.

4. Budget Travel

Many people are traveling on a tight budget in 2024, meaning budget travel is a popular niche in the travel industry right now.

Bloggers in the budget travel niche focus on a wide range of topics. These topics include (but are not limited to) backpacking and staying in hostels in low-cost destinations, finding cheap accommodations and flights using points and miles, camping or RV travel, or the digital nomad lifestyle.

There are tons of affiliate programs for the budget travel industry — from hostel-focused booking platforms to camper-sharing marketplaces — that can help you make money in the budget travel niche (even if your readers aren’t looking to spend a ton of money).

Here are a few examples of budget-focused travel bloggers, each with a different sub-niche within the budget travel niche:

• Nomadic Matt — Nomadic Matt is one of the leading resources for budget travelers who want to save money while traveling more. Matt’s budget travel advice has been featured in major publications, like The New York Times, National Geographic, and BBC.
• Travel Hacking Mom — Travel Hacking Mom is a budget travel blogger and self-proclaimed “travel hacking pro” who shares how to travel the world for (almost!) free using credit card points and airline miles with free resources and paid classes.
• Homeroom Travel — Homeroom Travel is a budget travel blog created by Francesca, a history teacher who loves to travel. She shares tips and budget-friendly travel guides to help other teachers visit California, the Pacific Northwest, and foreign destinations on a budget.

5. Family & Kid-Friendly Travel

If you have kids or love traveling with your family — the family travel niche may be a natural fit.

Bloggers in the family travel niche typically share about kid-friendly hotels and resorts, helpful tips for traveling with babies and children, theme parks (like Disney World or Universal Studios), educational travel and learning experiences, and more. Some family bloggers focus on just one topic — for example, tips for visiting Disney World with kids — while others focus on the family niche generally and cover several topics (hotels, educational travel, toddler travel tips, etc.).

Family bloggers can become an affiliate for product-based businesses and promote helpful items for traveling with kids, like strollers and baby carriers, or become an affiliate to promote family-friendly hotels, tours, and other activities.

Here are a few examples of blogs in the family travel niche:

• Kids Are a Trip — Kids Are a Trip was started by Kristen, who shares three teenage sons with her husband. On the blog, she shares her passion for educating kids through travel, finding off-the-beaten-path experiences, and tips for traveling together as a family.
• 2 Travel Dads — 2 Travel Dads was started by Chris and Rob Taylor, who share tips and resources for all families, including LGBTQ+ families, who want to travel with their kids. Their tagline (and focus) is “giving the kids a broad worldview.”
• Marcie in Mommyland — Marcie in Mommyland was started by Marcie, a Seattle-area mom, who compiled all her tips for traveling with kids in one place after being told she was “brave” for traveling with her kids. She believes in traveling with kids as soon as possible and shares tips and tricks for making it happen on her blog!

6. Sustainable & Wildlife Tourism

If you are passionate about sustainable travel, protecting the environment, and teaching others how to enjoy the beauty of the world while traveling responsibly — you’ll find the ecotourism travel niche to be a natural fit for your blog.

Some topics ecotourism travel bloggers might cover include sustainable travel tips, eco-friendly accommodations, wildlife conservation, national parks, and nature photography.

For example, a blog that provides information about safaris in Africa or a blog that covers the national parks in the U.S. might both be considered ecotourism blogs. Someone who shares travel guides to off-the-beaten-path destinations as an alternative to overcrowded cities would also be an example of a sustainable travel blog. 

There are a few examples of blogs that fit within the ecotourism and sustainable travel niche:

• The GreenPick — The GreenPick focuses on sharing travel guides that promote green, sustainable tourism. They do this by staying in hotels that care about their carbon footprint, eating at sustainable restaurants, visiting natural and cultural sites that invest in sustainable development, reducing waste, and using eco-friendly gear.
• Travel For Wildlife — Travel For Wildlife was started by a zoologist and conservation biologist couple who travel the world in search of wildlife-watching destinations. They support conservation by promoting and encouraging responsible wildlife tourism.
• Speck on the Globe — Speck on the Globe is a travel blog focused on sharing sustainable and ethical tourism stories. You’ll find eco-friendly accommodations, wildlife conservation efforts, and other related topics on the blog.

7. Romantic Getaways & Couples Travel

Couples travel — and, more specifically, romantic getaways — is a popular and profitable travel blogging niche in 2024. Some bloggers focus on sharing honeymoon destinations, upscale couples resorts, and romantic dining experiences, while others simply focus on sharing how to travel as much as possible as a couple while inspiring others to do the same!

As a travel blogger who shares about romantic getaways, it’s smart to become an affiliate for hotel booking platforms, so you can recommend romantic hotels, all-inclusive resorts, and adults-only resorts that couples would book for a bucket list honeymoon, anniversary getaway, or romantic weekend trip.

Here are a few examples of bloggers who have excelled in the couples niche:

• Honeymoon Always — Honeymoon Always was founded by Dan and Michelle — experts in romantic honeymoon destinations and getaways. They share information about destination weddings, overwater bungalows, all-inclusive honeymoons, and other related topics, and they also offer travel planning services for couples.
• Two Drifters — Two Drifters is a travel blog started by Amy and Nathan, who met while traveling in Scotland. They have been sharing their passion for traveling together with other couples on their blog ever since. They are focused on sharing date ideas, romantic destinations, travel tips for couples, and other topics where love and travel intersect!

8. Cruising & Sailing

Though the cruising niche took a hit during the pandemic, it is back, going strong, and is now one of the most profitable niches in 2024. Travel bloggers in the cruising niche have various topics to choose from, including river cruises, boat rentals (like catamarans and sailboats), boat tours, luxury ocean cruises, themed cruises, and more.

While a blogger in the cruise niche can become an affiliate for popular cruise lines to earn income, they might also consider becoming a travel agent to book cruises for their readers.

These are some examples of travel blogs in the cruise niche:

• Adventour Begins — Adventour Begins is a travel blog and a Travelpayouts Partner focused on sharing cruising travel tips, cruise ports, and cruise destinations. The founder, Katarina, has worked in the cruise industry for nearly ten years.
• The Cruise Blogger — The Cruise Blogger shares advice for cruising, reviews of cruise lines and cruise ships, port guides, and more. Anna, the blog’s founder, claims to write about all things cruise-related.
• Disney Cruise Mom Blog — Disney Cruise Mom Blog shares about one type of cruise only — Disney Cruises! On the website, you’ll find content about excursions, onboard activities, packing, money-saving tips, and more.

9. Road Tripping

Do you like taking the scenic route rather than jetsetting to new destinations? If so, a travel blog focused on the road-tripping niche is a great option!

Some road-tripping blogs strictly share road trip itineraries, whereas others take a broader approach. Other topics on a road trip blog might include national park guides, RV or camping tips, off-the-beaten-path destinations, or roadside attractions.

Here are a few examples of travel blogs that fit within the road trip niche:

• Road Trips & Coffee — Road Trips & Coffee was started by Jason, a travel blogger who doesn’t just write about road trips — he claims his entire life is a road trip! On his blog, you’ll find road trip guides focused on destinations around the United States. 
• Inspired Routes — Inspired Routes is a blog focused on helping people discover the outdoors with hiking guides, state and national park guides, road trip guides, and other helpful resources for those who love camping, hiking, and adventure.
• Back Road Ramblers — Back Road Ramblers is a travel blog sharing travel tips, destinations, outdoor adventures, and other road-trip-related content in the United States and Canada.

Affiliate Programs to Help You Monetize Your Travel Niche

Once you’ve chosen the perfect travel niche for your interests and travel style — consider joining a few affiliate programs as a Travelpayouts partner to monetize your website. These are a few of the best affiliate programs to choose from:

Hostelworld

Hostelworld is a hostel-focused booking platform with more than 35,000 properties in nearly 180 countries worldwide. It’s an ideal affiliate program for budget travel bloggers looking to earn a commission on budget-friendly accommodations around the globe.

• Best Niche: Budget Travel
• Commission: 5–7%
• Cookie Lifetime: 30 days

EatWith connects guests and travelers with friendly hosts for unique and immersive dining or cooking experiences from their own homes. EatWith is an awesome program for bloggers who want to connect their readers to unique cultural experiences at home or abroad.

• Best Niche: Culture & Heritage Travel
• Commission: 6%

Cruise Critic

Cruise Critic is the leading authority for cruise information and offers cruise reviews, tips and recommendations, and port and destination information. Cruise bloggers may benefit from directing readers to this website for more information in exchange for a few cents per click.

• Best Niche: Cruising & Sailing
• CPC: $0.18–0.45
• Cookie Lifetime: 7 days

Priority Pass

Priority Pass provides travelers with independent airport lounge access memberships. This is an attractive affiliate program to join for luxury travel bloggers — who wouldn’t want access to an airport lounge between first-class flights?

• Best Niche: Luxury Travel
• Commission: 10%

Booking.com

Booking.com is one of the top hotel booking platforms used worldwide, with more than 6.5 million properties and hotels available. Though Booking.com is a fabulous affiliate program for almost any niche, it is incredibly profitable for niches that recommend or share hotel reviews — specifically, luxury, family, or couples travel niches.

• Best Niche: Luxury, Family & Couples Travel
• Commission: 4%
• Cookie Lifetime: One session

Viator offers over 300,000 tours and activities in more than 200 countries, including wine tastings, walking tours, cooking classes, and more. Viator is another affiliate program that does well in most niches, but it is especially profitable when sharing cultural and historical tours and experiences in the culture and heritage niche.

• Best Niche: Culture Travel
• Commission: 8%

GetYourGuide

GetYourGuide helps travelers find the best things to do in a destination, including skip-the-line tickets, walking tours, food tours, cooking classes, and more. GetYourGuide is also a great affiliate program for any niche, but like Viator, it does exceptionally well in the culture travel niche.

• Cookie Lifetime: 31 days

Vrbo offers over two million vacation rental listings — from simple apartments to luxury castles — in nearly 200 countries across the globe. Since many families with kids (or multigenerational families) need more room to spread out and usually prefer more privacy, Vrbo is a great affiliate program to join for bloggers in the family travel niche.

• Best Niche: Family Travel
• Commission: 1.8%

VisitorsCoverage

It doesn’t matter which travel niche you find yourself in — almost all travelers, from budget backpackers to luxury travelers, need travel insurance. VisitorsCoverage provides travel insurance for millions of travelers in nearly 180 countries and is the largest provider of visitor’s insurance for inbound travel to the United States.

• Best Niche: All Travel
• Commission: $1–100

Choose the Right Niche and Affiliate Programs for Your Travel Blog With Travelpayouts

It can feel daunting to choose a travel blogging niche, but once you identify your unique passions and interests — you’ll find it really isn’t so difficult to choose a niche, after all! Once you’ve chosen a travel blogging niche, we hope you’ll join a few affiliate programs to start earning with Travelpayouts. Travelpayouts offers dozens of partner programs to choose from that span every niche — from budget to luxury travel — to benefit all travel bloggers. Explore all our partner programs to find the right one for your niche!

The Biggest Travel Trends to Expect in 2024

By Condé Nast Traveller and Sarah Allard

All products featured on Condé Nast Traveler are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

If 2022 travel trends were all about a return to travel, then 2023 was the year we went further than ever before . Travelers took to the skies, rails, roads, and seas to cross off goals on their bucket lists with Arctic adventures, luxury yacht cruises , and even the first tourist trip into space.

In 2024, travelers will be putting what’s important to them front and center of their plans, valuing deeper experiences that leave a positive impact, time spent with loved ones, and wellness moments that last well after checkout. We’ll be choosing destinations carefully, slowing it down to enjoy the silence and the stars, indulging in our love of food in new and interesting places, and immersing ourselves in wellness practices that help us live longer.

These are the 20 travel trends likely to guide how we see the world in 2024.

A version of this article originally appeared in Condé Nast Traveller UK .

1. Astro tourism

What’s the trend? Astronomy, of course, is a field of study that has been around since the dawn of civilization, and the act of gazing up at the stars has long been a source of soul-soothing wonder. Today, the more society falls deeper into an ever-expanding virtual world, the more we feel a need to broaden our horizons in the real universe. Astro tourism is the act of traveling with the aim of catching sight of astronomical phenomena—disappearing to lands devoid of any pollution, crowds, and traffic, where we can focus solely on the skies above and while away hours gazing at the stars, planets, and constellations overhead.

Why will it matter in 2024? Increasingly, wellness-centric hotels and spas are creating the space for guests to gaze upwards, watching for comets, spying constellations, and identifying patterns in the glittering expanse. In the UK, Port Lympne has opened the Lookout Bubble, a glass dome allowing guests to sprawl out on king-sized beds and study the stars. Further east on the Arabian Gulf, Zulal Wellness Resort is surrounded by the expanse of the Qatari desert—the ultimate destination for pollution-free astromancy, with dedicated workshops and stargazing sessions for families and children looking to learn more about the cosmos.

Safari company Desert & Delta organizes trips for travelers looking to soak up the stars across Botswana and Namibia, where guests can sleep in tents at remote locations such as the Makgadikgadi Pans, one of the world’s largest salt flats, and spend nights with uninterrupted star vistas. Similarly, Tswalu is a South African safari camp with star beds set on a sleep-out deck in the Korannaberg mountains. And 2024 happens to be a big year for the skies, from mind-boggling eclipses to spectacular meteor showers.

Plus, scientists are predicting the best displays of the Northern Lights in 20 years, according to the Guardian , as we approach the next solar maximum (the sun’s peak of its 11-year activity cycle). — Olivia Morelli

2. Eco diving

What’s the trend? A rise in divers choosing their travel destinations based on the sustainability of the scuba centers , and having a more positive and regenerative impact on the ocean once there.

Why will it matter in 2024? In 2022, UK marine ecology charity The Reef-World Foundation found that 95% of divers wanted to book with sustainable operators, but struggled to do so. In response to this, the Professional Association of Diving Instructors (a.k.a. Padi) launched its Eco Center accreditation on World Earth Day in 2023, with the United Nations Environment Program and Reef-World itself. The steps required to earn this green status are so rigorous, including sharing evidence of conservation activities and a real reduction in environmental footprint, that Padi advised operators to allow at least 12 months to hit the criteria—taking us to Earth Day 2024.

After an initial figure of just 11 worldwide, there are now 100 accredited operators, and Padi has set a goal to reach 660 by 2030—a tenth of its membership. “South East Asia currently has the highest density (more than 20), along with the Caribbean ,” says Julie Andersen of Padi. So what does this mean for divers and their trips? “The type of conservation work done and reported on depends on the Eco Center,” Andersen explains. “Those in the Caribbean offer coral replanting programs, key for regenerating coastlines. In Baja, Mexico , they’ve developed citizen science courses, collecting data for whale conservation.”

There are also a number of new Padi courses being launched for any diver to take anywhere, including the Global Shark and Ray Census in August 2024, as well as the relaunch of the Coral Reef Conservation Specialty course before December. — Becky Lucas

3. Home swapping

What’s the trend? Increasingly, discerning travelers are looking to stay away for longer stretches, while the rise of remote jobs means that working and living abroad has never been more appealing. The catch? Forking out on hefty accommodation fees while you’re at it. Enter home swapping: the perfect solution to guarantee yourself a (free) home abroad while you offer up your own in exchange for weeks or even months at a time.

Olivia Morelli

Gianluca Longo

Charlie Hobbs

Why will it matter in 2024? As the cost of traveling continues to climb, home swapping is an affordable alternative to splashing out on expensive hotels or Airbnbs. And while the concepts of couch surfing and house exchanges have existed for decades, several slick new platforms are redefining what home swapping looks like today.

Twin City , which operates in cities like as Lisbon and Los Angeles , has curated a community of over 1,100 carefully vetted users in just eight months. For an annual subscription fee of about $189, members can find Twins to connect with through the platform, and are encouraged to exchange local recommendations for their city as well as their homes, enabling members to feel as if they’re swapping with a trusted friend rather than a stranger.

Meanwhile, Kindred , a home-swapping platform where members rack ​​up credits for each night that they exchange homes, raised $15 million in funding this year to expand operations across the US and Europe, and currently has more then 10,000 homes in over 50 cities. Members simply pay a cleaning and service fee for each stay, while the cost of the stay itself is free.

Travelers can skip out on membership fees entirely and head straight to TikTok, where Gen Z appears to be spearheading the home-swapping movement on social media. Inspired by the film The Holiday , trending tags #houseswap and #homeswap have garnered more than 23 and 20 million views respectively, with users utilizing the platform as a means to advertise their homes, discover like-minded peers to swap with, and document their adventures along the way. — Gina Jackson

4. Train stations are the new food destinations

What’s the trend? Train stations around the world are usually passed through as quickly as possible, having not been designed for commuters to stay and hang out. Nowadays, as travel delays increase and visitors want more local experiences, it pays for train stations to welcome travelers with shops, restaurants, and bars for them to explore. In an effort to create a more dynamic visitor experience, historic train stations are being revamped, with bespoke food and drink offerings as an integral part of the redesign.

Why will it matter in 2024? As train stations are renovated to accommodate more travelers and update old infrastructure, local restaurants and bars are being added to attract more customers. In 2023, the new Moynihan Train Hall in New York City became home to The Irish Exit, a bar from the team behind the acclaimed Dead Rabbit, and Yono Sushi by trendy BondST, plus outposts of beloved NYC restaurants Pastrami Queen and Jacob’s Pickles, with Mexican hotspot La Esquina coming soon. As part of its renovation, Toronto’s Union Station launched Union Market in May 2023 with favorite local food retailers Manotas Organics, Chocolatta Brigadeiro’s, Patties Express, and Kibo.

In the UK, Platform 1 , a new bar and restaurant, opened in November underneath Glasgow Central Station . The cave-like space, with its historic brick arches, serves street-food-style dishes and craft brews made in the on-site microbrewery, plus there’s an outdoor beer garden. Meanwhile, in Somerset, Castle Cary station is in the process of a revamp, with nearby hotel The Newt creating a creamery, cafe, and co-working space, which is set to open in 2024.

Also on tap for the next few years is the completed renovation of 30th Street Station in Philadelphia, with plans for a 20% increase in concession space that will focus on local purveyors. — Devorah Lev-Tov

5. Sports tourism

What’s the trend? Sports tourism has evolved in the past few years with a new generation of sports fan emerging, thanks to glossy TV documentaries ( Formula 1: Drive to Survive , we’re looking at you). Now, we’re taking our fandom out of the house and following a host of different sports in destinations across the world, planning trips that hinge around seeing games, races, and other activities in exotic locales, and extending trips on either side to see the sights too.

Why will it matter in 2024? A little event known as the Olympic and Paralympic Games anchors the 2024 sports calendar. It kicks off in Paris in late July and runs until early September , during which time more than a million tourists are expected to check in across the French capital. The games have inspired city-wide projects such as the €1.4-billion clean-up of the Seine, which, should all go well, will allow public swimming in the river for the first time in a century.

Elsewhere, the Tour de France starts in Italy for the first time, with competitors speeding off in Florence before heading to Rimini on the Adriatic coast and then north to the Apennines through Emilia-Romagna. New bike routes in the area have been released by tour operators such as Ride International Tours and Ride Holidays for cycling enthusiasts keen to join in the fun. — Sarah James

6. Coolcationing

What’s the trend? For the vast majority of folks, summer holidays used to be about following the sun, seeking the heat—watching the mercury climb and hitting the sands. With the intense, record-breaking temperatures of recent years, however, many are considering traveling in the opposite direction: booking "coolcations" in temperate destinations, which also benefit from being less crowded.

Why will it matter in 2024? It's official: 2023 is the hottest year on record . Little wonder that many travelers are thinking twice before booking literal hotspots like the South of France and Sicily, prone to heatwaves , in July or August. A survey for luxe travel network Virtuoso found that 82% of its clients are considering destinations with more moderate weather in 2024: destinations such as Iceland , Finland , and Scotland , according to Intrepid Travel , along with Latvia, which is surging in popularity. “We’re seeing an increase in those holidaying further north,” says Andrea Godfrey of Regent Holidays . “Scandinavia and the Baltics are both getting noticed more: They offer a more pared-back style of holiday but have some lovely beaches, forests, and lakes for both relaxation and adventure activities.”

Cooler temperatures are particularly well suited to family travel too. “We’re getting far more inquiries from families for destinations that offer summer sun, but also respite from the high temperatures being experienced in beach resorts across the Med,” says Liddy Pleasants, founder of family specialist Stubborn Mule Travel . “Kayaking in Norway, with its midnight sun, for instance, and cycling or hiking in Slovenia, which is also very good value.” — Rick Jordan

7. Gig tripping

What’s the trend? For years, athletes and wellness gurus were the big headliners at retreats. But rock stars are, well, the new rock stars of travel. Call it the Taylor Swift Effect. Destination concert business is up more than 50%, led mostly by Taylor Swift, says Janel Carnero, a travel advisor at Embark Beyond . In the US, tickets for Swift’s Eras Tour cost thousands and were still impossible to score. Music fans are realizing they can pay less and have a more memorable experience by seeing their favorite pop icons perform in say, Amsterdam or Milan . (Remember when everyone went to see Beyoncé early in Stockholm ?) Tours from performers such as Pearl Jam, U2, Doja Cat, and Madonna will anchor trip itineraries, while music festivals—Glastonbury sold out in less than an hour—will be major catalysts for travel.

Why will it matter in 2024? New music festivals, including Untold in Romania's Cluj-Napoca, are introducing travelers to less-popular destinations, says Alexandrea Padilha of Fischer Travel . And it’s no longer just about the music, says Carnero. “It’s the social aspect of sharing experiences with friends,” she adds.

Hotels and travel companies have taken note and are creating the equivalent of backstage VIP experiences for guests. Global adventure collective Eleven has recently introduced Music with Eleven. The program’s dedicated team of music-industry insiders (including Chris Funk, guitarist from the Decemberists) design custom itineraries that might include sitting in on a recording session at Flóki Studios, just outside the Arctic Circle at Deplar Farm in Iceland. And Rhythm & Sails  hosts musicians on its catamarans. The company’s music director, Anders Beck of the jam band Greensky Bluegrass, curates the line-up of artists who perform sessions onboard and in ports as you island hop around the Caribbean . — Jen Murphy

8. Resorts will help you biohack your health span

What’s the trend? Longevity is the latest wellness buzzword thanks to best-selling books such as  Outlive  and the hit Netflix documentary  Live to 100: Secrets of the Blue Zones . Between 2021 and 2022, venture-capital investment in longevity clinics more than doubled from $27 million to $57 million globally, according to analysis from longevity research and media company Longevity.Technology. Now, the science of extending life and optimizing health has become the focus at hotels. Blue Zones retreats are the new boot camps, and even sybaritic resorts are offering the latest biohacks. Poolside vitamin IV, anyone?

Why will it matter in 2024? Since the pandemic, feeling good trumps looking good. “People have become aware of the critical importance of developing a more proactive, preventive approach to health on all levels,” says Karina Stewart, co-founder of Kamalaya , a wellness retreat in Koh Samui, Thailand . This means a new willingness to go beyond diet and exercise and embrace sci-fi-sounding bio-regenerative treatments such as ozone therapy and hyperbaric oxygen chambers, both on offer at Kamalaya's new Longevity House.

Luxury hotel brands are embracing the trend too. Six Senses Ibiza recently teamed up with biotech company RoseBar to offer guests full diagnostic testing. Maybourne Hotel Group is collaborating with wellness tech pioneer Virtusan to help guests boost performance. And Four Seasons Resort Maui at Wailea administers treatments such as stem cells and NAD+ (a.k.a. the fountain of youth) through its partnership with Next Health . At 1 Hotel Hanalei Bay in Kauai, guests are welcomed with a B12 shot and the resort’s new wellness-specific rooms come with recovery-boosting mod cons including infrared light mats. If the trend continues, the secret to longevity may be as easy as taking more holidays. — Jen Murphy

9. Peak season gets the cold shoulder

What's the trend? There’s been a dramatic recent increase in shoulder season travel to Europe’s most popular destinations (particularly France , Spain , the UK , and Italy ), which is set to continue in 2024. Luxury travel specialists Original Travel has launched new shoulder season itineraries to locations traditionally in demand during the summer—including the crystalline seascapes of Sardinia and Corsica—after seeing 14% more bookings for September 2023 than for August 2023. Pegi Amarteifio of Small Luxury Hotels of the World shares similar insights: “Comparing phone reservations in 2023 against 2019, we’ve seen a 33% increase for March to May and a 58% increase for September to November, a pattern reflected across our other booking channels too.”

Why will it matter in 2024? A combination of social, economic, and environmental factors is driving this trend into 2024. The cost of living crisis means a heightened focus on value. For 62% of respondents to Booking.com’s 2024 travel trends survey, this is a limiting factor for 2024 travel planning, so much so that 47% of respondents are even willing to take children out of school for cheaper off-peak travel. Shoulder season travel is also becoming more attractive due to rising temperatures, and more feasible due to flexible working. Layered on top of these practical considerations is an emotional motivation too: Travelers are craving authenticity more than ever, seeking a tranquil and local feel when abroad, rather than beaches that resemble a Where's Waldo? scene. — Toyo Odetunde

10. Private group travel

What’s the trend? The post-pandemic desire to gather friends or family and embark on a shared holiday experience shows no sign of abating. In fact, it’s on the increase in luxury travel, as people appreciate the benefits and savor the moment, from three-generation family groups to 50-something empty-nesters keen to rekindle life-long friendships. Just don’t take Succession ’s family outing to Tuscany as a role model.

Why will it matter in 2024? “While some predicted group travel would peak post-pandemic, we’ve seen it have a lasting, positive impact with private group bookings continuing to be a dominant trend,” says Tom Marchant of Black Tomato , for whom group travel now accounts for 30% of bookings. The company has just launched its See You in the Moment series to cater for the demand. It uses a mood board of over 35 experiences themed around key flash points, from The Meal (a backcountry feast served on the North Rim of the Grand Canyon , for example) to The Challenge (rafting down the Apurímac in Peru , perhaps), all designed to create lasting memories. For Scott Williams , meanwhile, multi-generational travelers are thinking big: Why take one house when you can take a whole estate, such as Meli on Paxos in the Greek Islands, which sleeps 17?

Other groups are taking to the water, with Red Savannah reporting an increase in bookings for Turkish gulets, Egyptian dahabiyas, and Indonesian phinisis. Scott Dunn have seen an increase in bookings amongst groups of friends, with 30% of respondents in a recent survey saying they were planning trips for 2024 that included ski trips to France, adventure travel in South and Central America, and beach breaks on Antigua and Barbados.

Empty-nesters are also a growing force, with groups of couples in their 50s to 70s hiring villas in the shoulder season for cultural weeks away, and all-female groups—mainly aged between 50 and 65—who are proactive in wanting to renew long-term friendships. “We had one repeat group that included several cancer survivors,” says Sarah-Leigh Shenton at Red Savannah. “A hammam afternoon in Turkey was a deeply bonding experience and they’ve since traveled to Jordan and Sicily together.” — Rick Jordan

11. AI aims to be your sidekick

What's the trend? Early last year, after OpenAI’s ChatGPT broke the record as the fastest-ever growing consumer app, travelers started playing around with AI chatbots to get inspiration on where they could go. More recently, major travel booking platforms have started to integrate AI chatbots into the booking experience. But if 2023 was the year of AI chatbots wanting to plan your trips , 2024 will be all about how AI aspires to be your travel sidekick. A wave of new AI-powered features and products aims to support travelers on the ground, all while raising concerns around the potential negative impacts as AI becomes more widely integrated with our travels.

Why will it matter in 2024? AI will start to make more real-time interventions in our travels in 2024. One practical example is live translation , which Samsung plans to launch on its 2024 Galaxy devices. Imagine calling somewhere you want to visit to get information without worrying about whether staff speak the same language as you. Another example is greater AI personalization in popular apps you already use. Uber’s CEO Dara Khosrowshahi has recently touted the company's increasing use of personalized AI algorithms , which will learn about your habits and make suggestions based on what you’re doing.

For the true early adopters, real-time travel interventions could also mean ditching your screen entirely and clipping a screenless personal translator and travel assistant to your chest. This is the unusual idea behind the new talking and projecting AI Pin from Humane , a start-up backed by investors including OpenAI’s Sam Altman, that promises to function a bit like the universal translator from Star Trek . Will anyone want to actually wear the pin or will it go the way of previously hyped devices such as Google Glass? It certainly raises a host of ethical questions about privacy and data protection. Yet the more that AI products successfully help in addressing on-the-go problems, the more travelers will come to rely on them too. — JD Shadel

12. Skip-gen travel

What’s the trend? Skip-gen travel describes when grandparents holiday with grandchildren, in other words, “skipping” a generation. “In the past few months, I've had around twice as many enquiries as usual for grandchild/grandchild bookings,” says Clio Wood, founder of family retreat company &Breathe . “There’s been a rising trend of grandparents taking their grandchildren away,” agrees Ollie Summers, head of sales at luxury travel operator Scott Dunn . “Often to places that have a sentimental meaning to them.”

Why will it matter in 2024? Several travel agencies have created itineraries to cater specifically for this demand in 2024. “Skip-gen safaris are emerging as a micro-trend from the UK, reflecting a niche traveler group now well established in the US luxury market,” says Liane Goldring of Mahlatini Luxury Travel . “The grandparents are usually in their 70s and still active enough to fully embrace a fully guided safari adventure.” Original Travel, meanwhile, has relaunched its Bonding Holidays Collection , featuring trips focused on discovering something new together, such as its 14-day Family Ranching itinerary in the American West. Some of this growth can be attributed to big-ticket lockdown promises coming to fruition. Now, parents are also keen to make the most of the time and childcare support of their typically retired parents. Plus, the global ratio of living grandparents to grandchildren is higher than ever, thanks to a combined increase in life expectancy and drop in the number of children per person. We’re even said to be living in the “the age of the grandparent.” Don’t expect this trend—or your grandparents—to slow down anytime soon. — Becky Lucas

13. Train travel gets glam

What’s the trend? Rising climate consciousness has fueled a rail travel revival, and so the luxury train niche is reaching new heights of popularity, extravagance, and ambition. Travel booking platforms are reporting growing demand for luxury rail trips , where the journey is, yes, the destination. In fact, new design-forward train lines increasingly rival the finest hotels for the culinary experiences and bells and whistles on offer.

Why will it matter in 2024? A new wave of rail lines and itineraries launching in 2024 puts an emphasis on deeper immersion into the culture and landscapes of the destinations, which are more and more off the beaten track. Responding to growing demand for luxury train travel among its user base, specialist platform Railbookers plans to launch arguably the most geographically extensive and expensive luxury train itinerary around. With prices per person starting at $113,599, the 80-day Around the World by Luxury Train voyage will cross four continents and 13 countries. Beginning in August, the slow journey will string together existing luxury rail trips including Canada’s Rocky Mountaineer from Vancouver to Jasper, and India’s Maharajas Express from Delhi to Mumbai.

In Asia, the previously paused Eastern & Oriental Express is making a grand comeback starting in February, with carriages getting an upscale revamp and its legendary route being retraced through Malaysia's landscapes. Meanwhile, Japan is a hot destination for its scenic train journeys such as the exclusive Train Suite Shiki-shima, which quickly closed applications for its 2024 trips due to demand.

And in Europe, six new train lines will commence or terminate in Rome under Accor's La Dolce Vita umbrella, with suites designed by starchitects Dimorestudio, building on the cultural legacy of the famous Orient Express . — JD Shadel

14. Restaurateur-owned hotels

What’s the trend? Restaurants and hotels are the two keystones of the hospitality industry. And naturally, the two are often intertwined on one premises. Until recently, though, most hotels weren’t started or owned by restaurateurs. Yet as food-focused travel keeps increasing, with people hankering for the next hot reservation and planning entire trips around engaging with a culture through its food, it makes sense that restaurateurs are adding hotelier to their personal bios—and ensuring their new properties have impressive food offerings. We’d be remiss not to mention Nobu, which began as a restaurant in 1994 and in 2013 launched its global hotel brand , as a harbinger of the trend.

Why will it matter in 2024? Just as design brands (RH, West Elm) have opened hotels in recent years, now restaurateurs are getting in on the action. In the US, restaurateur and 12-time James Beard award nominee Sam Fox has just launched the Global Ambassador in Phoenix, Arizona, with five restaurants. Santa Barbara’s Good Lion Hospitality is relaunching Petit Soleil , a Californian wine country boutique hotel, with a new bar and restaurant slated for next spring. The Lafayette Hotel & Club was debuted last summer in San Diego by Arsalun Tafazoli, founder of a local hospitality group that operates 16 bars and restaurants. The hotel has five restaurants and bars, with two more opening by the end of the year. In Dallas, Harwood International, which owns a dozen or so restaurants in the area, opened Hôtel Swexan in June.

In the St. Gallen region of Switzerland, two hotels were recently added to beloved restaurants: the revamped Mammertsberg  and  Gasthaus Traube . In Slovenia, AS Hotel is a new place to stay launched by Sebastijan Raspopović, son of chef Svetozar Raspopović-Pope of renowned restaurant Gostilna AS in Lublijana. Aside from a restaurant by Raspopović-Pope, the hotel also has an eatery by Michelin-lauded chef Ana Roš. Finally,  R48 , and its lauded Chef’s Table, was opened in Tel Aviv last spring by R2M Hospitality Group, which also runs restaurants CoffeeBar and Herzl 16. — Devorah Lev-Tov

15. Silent travel

What’s the trend? In an age of overstimulation, silence might be just what we need from our travels in 2024. Offering a chance to restore and reset, silent travel represents a more mindful kind of trip, one that doesn’t leave you needing a holiday to recover from your holiday. Silent meditation retreats are an increasingly popular wellness trend, but silent travel also encompasses secluded nature resorts, sleep retreats , quiet hotels , silent walking tours and even silent disco and concert experiences.

Why will it matter in 2024? Saturated with stress and screen time, many of us are looking for ways to disconnect. The silent walking trend that recently took TikTok by storm reflects a growing impulse to escape the noise of our tech-fueled lives and embrace the quiet, with promising implications for wellbeing. One 2015 study suggests silence may help to stimulate brain development, while another found that two minutes of silence during or after relaxing music increased the music's calming effects. With the Global Wellness Institute forecasting a 21% increase in wellness tourism in the next two years, what better counter to the chaos of our always-on lives than silence? Silent travel is also part of a move towards more sustainable tourism. Quiet Parks International , for example, offers unique nature experiences in dedicated quiet spaces, reducing noise pollution for the surrounding wildlife.

Silent travel opportunities abound in 2024. Kick off the year with a silent retreat in Portugal (with Innate ) or Italy (with Mandali ). More adventurous silent-seekers can trek the peaceful Japanese Kumano Kodo trail, or explore Finland’s Arctic landscape with a Silence & Nature Tour . For a tailor-made silent experience, Black Tomato’s Blink camp offers luxury accommodation in the world’s most remote settings, while its Get Lost program promises to help you find yourself by getting lost in a far-flung location. — Tasha Kleeman

16. Urban gardens

What’s the trend? Never mind the biophilic office and those pot plants you forget to water: Whole cities are going green as architects and planners create leafy microclimates amid the grey concrete to help keep us cooler, connect communities and even feed us.

Why will it matter in 2024? Having trees and gardens in our cities is a pretty good idea. King Nebuchadnezzar certainly thought so, which is why his Hanging Gardens of Babylon made it into travel’s first-ever bucket list—the Seven Wonders of the Ancient World—back in the 2nd century BC. Nowadays, planting trees creates much-needed shade, stores carbon, and increases biodiversity, but it also makes our cityscapes so much nicer.

While Valencia, an early adopter of urban greening with its 12km-long Turia Garden in 1986, is the 2024 European Green Capital, France is busy planting trees like there’s no tomorrow. Go to Paris for the 2024 Olympics and you’ll spot budding new forests growing in Place du Colonel-Fabien, Place de Catalogne, and in the Charonne district, while Bordeaux ’s Grandeur Nature project includes urban cooling islands, micro-forests, and rain gardens.

Meanwhile, on Cyprus—an island that experienced temperatures of 111°F in 2023—the new Salina Park opens in time for summer shade in the seaside city of Larnaca. In Brazil , Rio’s Hortas Cariocas is a groundbreaking achievement that will be completed by the end of 2024: the largest urban vegetable garden in the world, connecting 56 community gardens across favelas and schools.

And in London , the £1-billion Google building in King’s Cross will show just what can be done with one structure. Designed by Thomas Heatherwick, the “landscraper”—only 11 stories high but stretching out longer than the Shard is tall—is hoped to provide a blueprint for future urban projects: running along the rooftop is a multi-level garden, with wildflowers, lawns and decked seating areas, set with more than 55,000 plants and 250 trees. Can you dig it? — Rick Jordan

17. Back-of-house tours

What’s the trend? Greener hotels giving us a look behind the scenes to show us—not just tell us— they're sustainable. Not just a look-see at solar panels or composting, but experiential tours that help us appreciate why it matters to support socio-economic uplift through tourism. In South America, Blue Apple Beach invites visitors to get up close and personal with the community work it does in Colombia through its impact fund. Founder Portia Hart wanted more than token-gesture carbon offsetting, where locals themselves could decide how money was spent. In Africa, guests of the Bushcamp Company contribute to initiatives through the Luangwa Conservation and Community Fund. A popular excursion in Zambia is visiting the boreholes that are installed with outreach funds. Each pump provides fresh drinking water to hundreds of people a day, and visitors who spend time with those gathered get a very tangible insight into how such provisions funded by hospitality can literally change lives in regions most affected by a warming planet.

Why will it matter in 2024? Transparency is on the up as the European Union's Corporate Sustainability Reporting Directive comes into force and greenwashing is coming close to being officially outlawed. A year of droughts, floods, and heatwaves also reminds us we need to make better-informed choices in our travel planning—and all the better if we can also get a crash course on the science and sociology of positive impact. Experiences that go beyond explaining responsible practices, but demonstrate a deep respect for communities on the climate-change frontlines and help make their challenges relatable to visitors are especially helpful. — Juliet Kinsman

18. Wild feasting

What’s the trend? Have you ever noticed how food always tastes better outdoors? But in today’s modern world, many of us are more used to eating a sandwich while staring at a screen. Wild feasting describes the trend for beautifully curated culinary experiences in natural environments with the incorporation of hyper-local and foraged ingredients. In Sweden , for example, you can tap into a network of do-it-yourself outdoor restaurants where you book a table in a scenic location, search for nettles, birch leaves, lingonberries, and trumpet chanterelles, and then cook them on an open fire according to a recipe card provided by a Michelin-grade chef.

Why will it matter in 2024? A greater range of wild feasting opportunities will give urbanites a chance to properly connect over food. Leading the way is Noah Ellis, founder of the UK's Nomadic Dinners . “Since launching in 2018, we experienced compounded year-on-year growth for our feasting and foraging experiences,” he says. In 2024, he will be hosting a new series of fire feasts, including one set among the bluebells. Also tapping into the zeitgeist is TikTok star Alexis Nikole Nelson (a.k.a. the Black Forager) who will publish a book about wild food in 2024. And don’t forget, 2024 is the last year you will be able to eat at Copenhagen ’s legendary, foraging-focused restaurant Noma before it turns into a test kitchen and closes to the public.

Another innovator is Holmen Lofoten’s Kitchen On The Edge Of The World series in the Norwegian Arctic Circle, where guests can participate in four nights of wild feasts cooked by top chefs. In 2024, these will include Lennox Hastie, José Pizarro, and Heidi Bjerkan. Ingunn Rasmussen, owner of Holmen Lofoten, says, “Now, as when we were little kids, gathering around a bonfire in the wilderness, sharing stories, and feasting under the stars in these magical, remote surroundings is one of the absolute highlights, both for our guests and for us.” — Jenny Southan

19. Plan-free travel

What's the trend? Saying no to endless scrolling to plan every inch of a trip, and saying yes to spontaneity instead. The power of the algorithm-spawned era of FOMO travel is waning, with those once secret spots made Insta-famous becoming tired and cookie-cutter, and the drive to plan a trip around them losing momentum. The rising counter movement is travel with no plans at all.

Why will it matter in 2024? The plan-free appeal is going one step further in 2024. Booking.com recently reported that 50% of UK travelers want to book a surprise trip in 2024, where everything, even the destination, is unknown until arrival. And it’s possible to do it via travel companies such as Black Tomato, whose Get Lost service offers customers the ability to simply select a preferred environment—polar, jungle, desert, mountain, or coastal—and leave its team to decide everything else. “While we launched Get Lost several years ago, post-pandemic we’ve seen a notable and rising uptick in bookings and enquiries,” says Black Tomato co-founder Tom Marchant.

Journee offers a similar surprise element, with travelers only finding out where they’re going at the airport. The service, which includes a full itinerary and access to a team via Whatsapp, is particularly popular with solo female travelers, while overall demand has grown so much that the London-based brand recently launched trips in the US. — Lauren Burvill

20. Frontier tourism

What’s the trend? To go above and beyond. Or below and under. As crossings of the tumultuous Drake Passage to Antarctica rack up millions of TikTok views and traffic jams form on Everest, canny travelers are seeking more individual, less obvious experiences that combine thrill-seeking with more meaningful self-empowerment.

Why will it matter in 2024? One person’s frontier is another’s backyard, of course, so frontiers are entirely subjective here. For some, this could mean being the first to camp under the stars in a remote landscape, or hike an ancient pilgrimage trail that’s been off the map for centuries. It’s still possible to bag a rare place on a Kamba African Rainforest Experience in the Republic of the Congo, being one of just 12 people to explore a game park the size of Belgium.

Black Tomato, meanwhile, is designing an intrepid new expedition to the remote Mitre Peninsula in Argentina, along with a trip in Peru navigating the Sacred Valley of the Incas by raft. “This sort of adventure goes beyond bragging rights and is more akin to self-empowerment and the gratification of pushing our own horizons,” says Black Tomato co-founder Tom Marchant. The Ultimate Travel Company is also heading to Peru, a country repositioning itself for luxury travelers, with stays at Puqio, its first tented exploration camp, in the remote Colca Valley in the Southern Peruvian Andes.

Wilderness camping is also pegging out fresh terrain in Kyrgyzstan, with yurt stays on the steppes trending for 2024, according to Wild Frontiers, as is Mongolia; while Albania, Mongolia, Pakistan and the Empty Quarter of Oman are all on the radar for an increasing number of travelers. And while the space-age pods of White Desert have already sold out for New Year’s Eve 2024 and 2025, latter-day frontiersfolk can take the path less traveled and explore the frozen continent’s southern coast (99 per cent of visitors go from South America to the northwest) with The Ultimate Travel Company’s new Ross Sea cruises, seeing the Ross Ice Shelf and Transantarctic Mountains. Don’t forget to pack your penknife. — Rick Jordan

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How to choose a travel niche: Exploring niche tourism in the travel Industry

• June 2, 2023

Niche markets in the travel industry are specialised segments that cater to specific interests, demographics, or travel styles. They help businesses in the industry target their offerings and better cater to their customers’ needs.

This article aims to explore the concept of these niche markets. It seeks to illustrate how they function, their increasing popularity, and their role in shaping the future of tourism. 

What is niche tourism?

Niche travel and niche tourism refer to specialised travel experiences catering to a specific interest, activity, or demographic group. Rather than offering broad, one-size-fits-all travel experiences, niche tourism providers deliver tailored services and packages to accommodate their target market’s unique preferences and needs. This can encompass numerous specialisations, from adventure or eco-tourism to wellness, cultural, and food tourism.

Importance of choosing a travel niche

Choosing a travel niche is important for both travel providers and travellers for several reasons:

• Customer satisfaction: Tailored services and packages increase the likelihood of customer satisfaction as they align more closely with individual interests and expectations
• Market differentiation: In a highly competitive industry, carving out a niche allows businesses to distinguish themselves from competitors, positioning them as experts in a particular area
• Increased loyalty: Niche travel experiences can foster increased customer loyalty, as customers who have had their specific needs and interests met are more likely to return
• Sustainable business growth: Focusing on a niche can help travel providers achieve sustainable business growth. They can better understand their market, streamline their offerings, and refine their marketing strategies, leading to more efficient operations and stronger customer relationships
• Enhanced experiences for travellers: Choosing a niche allows them to have more personalised and enriching experiences. They can immerse themselves more deeply in their interests and activities, resulting in more fulfilling journeys

Understanding niche travel

Niche travel is hugely significant for both travellers and travel industry providers for several reasons:

• Personalisation: Niche travel allows for customised experiences that cater to specific interests, creating a more personalised and enjoyable travel experience
• Expertise: Niche travel companies often have a high level of expertise in their particular area, enabling them to provide  in-depth experiences and knowledge
• Community: Travellers with shared interests can form a sense of community, enhancing their overall travel experience

Differentiating niche travel from mainstream tourism

Niche travel and mainstream tourism differ in several key aspects:

• Broad vs Specialised: Mainstream tourism caters to a wide audience and typically includes popular destinations, attractions and experiences. Niche travel, on the other hand, is specialised, targeting a specific demographic, interest, activity or offbeat destination
• Mass market vs Personalised: Mainstream tourism is often mass-market-oriented with broad appeal, whereas niche travel focuses on delivering personalised experiences
• Generic vs Unique: Mainstream tourism often offers generic, one-size-fits-all experiences. In contrast, niche travel focuses on unique experiences tailored to the specific interests or needs of the traveller

Exploring the concept of experiential and specialised travel

Experiential and specialised travel, often considered a subset of niche travel, prioritises unique, immersive experiences:

Experiential travel

This form of travel prioritises personal and unique experiences over sightseeing. The goal is to immerse oneself in the local culture, meet the locals, and engage in activities characteristic of the destination.

Specialised travel

Specialised travel focuses on a specific interest or activity, such as wine tasting, skiing, horse riding, cooking, yoga, dancing, wildlife photography, or yoga retreats. These tours are typically led by experts in the field and offer a deep dive into the particular interest.

In both experiential and specialised travel, the emphasis is on creating meaningful, personal experiences rather than just visiting a destination.

Benefits of choosing a travel niche

There are many benefits to be gained from choosing a travel niche to focus on. 

Personal fulfilment and passion-driven travel experiences

Choosing a travel niche allows for deeply personal, fulfilling experiences that cater to one’s passions and interests. A culinary enthusiast may opt for food tourism, for example, immersing themselves in the local cuisine of different regions, thereby enriching their gastronomic knowledge and skills. The connection between personal passion and travel provides a unique, deeply satisfying experience that extends beyond typical sightseeing.

Building expertise and becoming an authority in a specific area

When individuals or businesses focus on a travel niche, they can develop in-depth knowledge and understanding of that area, becoming experts in that field and enhancing their reputation and credibility. For instance, a travel agency specialising in eco-tourism can accumulate a wealth of knowledge about sustainable travel practices and destinations, setting them apart from generalist competitors.

Targeting a specific audience and creating unique travel offerings

Choosing a travel niche allows businesses to target a specific audience with unique travel offerings. This specificity can aid in designing marketing campaigns and packages that speak directly to a defined group’s interests, needs, and expectations, thereby improving the effectiveness of marketing efforts. For example, a company with a niche in adventure tourism can tailor its offerings to thrill-seekers and outdoor enthusiasts, providing experiences that general travel agencies might not offer.

Opportunities for collaboration and networking

Focusing on a travel niche opens opportunities for collaboration and networking. Businesses can collaborate with other organisations, cross-promote each other, and engage with influencers or thought leaders to enhance their visibility and credibility. For example, a travel agency focusing on wellness tourism might partner with yoga studios or wellness coaches to offer retreats or workshops, enhancing their services and strengthening their network.

Identifying niche markets in the travel industry

Adventure and outdoor travel.

Adventure and outdoor travel cater to individuals who crave physical activity, exploration, and nature-based experiences. It’s a broad category that can include anything from mountain climbing and hiking to off-the-beaten-path tours and camping in remote locations. Adventure travel can also involve paragliding, rock climbing, or white-water rafting, appealing to thrill-seekers and those hunting an adrenaline rush.

Culinary and food tourism

Culinary and food tourism is all about exploring a region’s culinary traditions and food culture. This type of travel involves food tours, cooking classes, wine tastings, and farm-to-table experiences. Culinary tourism allows travellers to dive deep into local food scenes, taste authentic dishes, and learn about the history and tradition behind regional cuisines.

Wellness and spa retreats

Wellness and spa retreats focus on relaxation, self-care, and holistic experiences. This market includes yoga retreats, meditation workshops, spa treatments, and other health-oriented activities that aim to rejuvenate the body, mind, and spirit. Wellness retreats often occur in serene environments such as beach resorts or mountain lodges, offering travellers an escape from their daily routine and stress.

Cruise travel

Cruises are a popular niche market that offers unique sea experiences and can vary greatly in destinations, sizes, and themes, from luxurious world cruises to river cruises, from family-friendly cruises to expedition cruises for adventure seekers. Cruises often offer comprehensive packages that include accommodation, food, entertainment, and excursions, providing an all-in-one travel solution for many tourists.

Ski tourism

Ski tourism targets winter sports enthusiasts. Travellers might head to mountainous regions for skiing, snowboarding, and other winter activities. Ski resorts often provide comprehensive services, including equipment rental, ski lessons, accommodation, and après-ski entertainment, making it a popular choice for winter holidaymakers.

Scuba diving holidays

Scuba diving breaks cater to those who are interested in underwater exploration. Travellers often visit exotic locations known for their coral reefs, marine wildlife, and clear waters. This niche market includes the diving experience itself and often offers diving instruction, equipment rental, and other related services.

Sustainable, environmental and eco-tourism

Sustainable and eco-tourism is a rapidly growing niche in the travel industry, focusing on responsible travel practices. This niche promotes travelling in a way that respects local culture and environment, minimises impact on nature, and contributes to conserving natural and cultural heritage. Eco-tourism often involves visiting pristine, fragile, and relatively undisturbed natural areas, contributing to their preservation. Sometimes it also incorporates volunteer holidays where people spend their time helping conserve the environment.

Sports and sporting events tourism

Sports and sporting events tourism is a niche market that attracts sports enthusiasts and fans. This can involve travelling to participate in sporting activities like golf, cycling, or swimming or attending major sporting events such as the Olympics, the World Cup, or the Super Bowl. This niche often provides related services such as ticket booking, transportation, and accommodation.

Medical and wellness tourism

Medical and wellness tourism combines medical treatments with leisure travel. This niche caters to individuals who travel to receive medical treatments such as surgeries, dental procedures, or wellness therapies that may not be easily accessible or affordable in their home country. After receiving medical treatment, these travellers often take the opportunity to recuperate and relax at their destination.

Factors to consider when choosing a travel niche

When deciding which travel niche to specialise in, there are several considerations. 

Personal interests, passions, and expertise

When choosing a travel niche, it’s essential to consider one’s interests, passions, and areas of expertise. If you deeply understand and love a particular area, this can enhance your services, make your work more enjoyable, and resonate strongly with your target audience.

Market research and demand analysis

Conducting thorough market research and demand analysis is essential. Travel agents must understand the trends in the travel industry, identify which niches are growing, and assess the demand for different travel experiences. It’s also essential to consider your potential customers’ demographics, preferences, and behaviours.

Competition analysis and identifying gaps in the market

It’s important to research what other providers in your potential niche offer and identify market gaps. If there is an underserved area that aligns with your interests and expertise, this could present a unique business opportunity.

Accessibility and feasibility of the niche

Accessibility and feasibility are other crucial factors to consider. Some niches may require more resources or specific expertise to execute successfully. For instance, arranging adventure travel experiences might require extensive knowledge of safety protocols and outdoor survival skills. Assessing the feasibility of your potential niche ensures you can provide high-quality, reliable services.

Potential profitability and sustainability

While a niche might be personally fulfilling and have a good demand, it must also be financially viable for it to be a good business choice. It’s also important to consider the sustainability of the niche. Some niches may be trendy but have little long-term potential, while others, such as eco-tourism, align with long-term trends towards more sustainable and responsible travel.

Steps to choosing your travel niche

So, how do you choose your particular travel niche? 

1. Research and explore different niche markets

Your journey to choose a travel niche should start with broad research to explore different niche markets in the travel industry. This step involves learning about various travel niches, understanding what they entail, and identifying the ones that resonate with you.

2. Evaluate your personal interests, skills, and experiences

Next, evaluate your interests, skills, and experiences. Reflect on the types of travel that excite you, and consider your strengths and experiences that might contribute to success in a particular niche. This step is about identifying where your interests align with potential niche markets.

3. Analyse market trends and demand for specific niches

After identifying potential niches, you’ll want to analyse market trends and demand. Examine current trends in the travel industry, understand consumer behaviours and preferences, and determine which specialisations have strong growth potential. Market research can provide valuable insights into the demand for specific travel experiences.

4. Consider the potential challenges and opportunities within each niche

Assess the competition within the niche, identify potential entry barriers, and explore possible partnerships or collaborations. Considering challenges and opportunities can help you gauge your chosen niche’s feasibility and potential profitability.

5. Seek advice from industry experts 

Contact people already operating within your potential niche, attend industry events, or join relevant online communities. Experienced industry professionals can provide valuable insights and practical advice, helping you to avoid potential pitfalls and make informed decisions.

6. Make an informed decision based on your information

Review your research, reflect on your interests and skills, and consider the advice you’ve received. Choose the travel niche that best aligns with your passion, skills, and market demand. Remember, your chosen niche should be a viable business opportunity and something you’re excited about pursuing.

Embrace the power of niche tourism

Choosing a travel niche holds immense potential for success in the ever-evolving tourism industry. Embracing a niche that aligns with your interests and passions, and has a robust market demand, can lead to gratifying experiences and a thriving business.

The power of niche tourism lies in its ability to provide personalised, in-depth, and unique experiences beyond conventional tourism. As a franchisee with The Travel Franchise , you have the opportunity to harness this potential and can offer travel options that cater to specific interests, from adventure and outdoor activities, culinary explorations, and wellness retreats, to eco-tourism and more.

As you embark on this exciting journey in niche tourism, remember to continually monitor market trends, adapt to your customers’ evolving needs, and stay true to your passion. In doing so, you’re ready to create meaningful travel experiences that resonate with your audience and stand the test of time in this dynamic industry.

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Building a Profitable Niche Travel Agency: How to Thrive in Specialized Markets

In the highly competitive world of travel, discovering and catering to niche markets can be a powerful strategy for agents looking to differentiate themselves and build a thriving agency. By focusing on niche markets, travel agents can position themselves as experts, delivering targeted, personalized offerings and exceptional service that keeps clients coming back and spreading the word. Gateway Travel, a leading host agency, recognizes the value in niche markets and is devoted to providing its agents with the resources, support, and guidance necessary to succeed in these specialized segments of the industry.

This article presents an in-depth exploration of the significance of niche markets within the travel industry and explains how Gateway Travel supports its agents in developing and growing niche travel agencies. We will discuss various niche market opportunities, such as adventure tourism, wellness travel, food and wine experiences, and luxury travel, highlighting the potential for growth and profitability in these specialized areas. By partnering with Gateway Travel and leveraging its extensive knowledge, resources, and expertise, agents can confidently navigate the world of niche markets and establish thriving agencies that stand out in an increasingly competitive landscape.

By understanding the importance of niche markets and receiving the backing of a supportive host agency like Gateway Travel, agents can carve out unique positions within the travel industry, becoming go-to experts for specific types of travelers and destinations. Embrace the opportunity to build a successful agency by focusing on niche markets, fostering resilience, and accelerating growth in an ever-changing, competitive travel market.

Identifying Niche Market Opportunities

Discovering and zeroing in on the right niche market is crucial to building a profitable travel agency. Keep the following considerations in mind as you explore potential niche market opportunities:

1. Assess Your Passion and Expertise: Identify your personal interests, destination knowledge, and industry experience to determine which niche markets align with your passion and expertise.

2. Analyze Market Demand and Competition: Conduct market research to evaluate both local and global demand for specific travel experiences, as well as assess the existing competition in your desired niche.

3. Stay Informed of Emerging Trends: Stay up-to-date with industry trends, news, and traveler preferences to identify niche markets that are poised for growth and expansion.

Examples of Profitable Niche Markets

To provide inspiration and highlight the potential for growth, consider the following examples of profitable niche markets in the travel industry:

1. Adventure Tourism: Cater to adventure seekers by offering tailored itineraries that include activities such as hiking, wildlife safari, and scuba diving.

2. Wellness Travel: Focus on travelers seeking relaxation and rejuvenation by offering spa retreats, yoga, and meditation holidays.

3. Culinary Experiences and Food Tours: Create unique itineraries for food enthusiasts, offering cooking classes, wine tastings, and local culinary experiences.

4. Luxury Travel: Specialize in exclusive, high-end vacations, providing exceptional service and attention to detail for discerning travelers.

Leveraging Gateway Travel's Resources and Support

Gateway Travel offers comprehensive support to its agents, helping them thrive in niche markets and achieve long-term success:

1. Expert Guidance and Mentorship: Benefit from personalized mentorship, coaching, and advice from Gateway Travel's experienced travel industry leaders, providing insights and guidance on building a niche agency.

2. Access to Targeted Supplier Relationships: Leverage Gateway Travel's established supplier relationships and negotiated contracts in niche markets, ensuring you have access to a range of specialized products and services to meet client needs.

3. Ongoing Education and Training Opportunities: Stay informed on industry trends, best practices, and niche-specific knowledge through ongoing education and training provided by Gateway Travel, including webinars, workshops, and online resources.

4. Marketing and Branding Support: Utilize the marketing resources and tools provided by Gateway Travel to build your niche travel agency's unique brand and effectively communicate with your target audience.

Steps to Building a Successful Niche Travel Agency

With the right foundation and support from a host agency like Gateway Travel, follow these steps to build a thriving niche travel agency:

1. Define Your Niche: Determine your unique focus within the travel industry based on personal interests, expertise, and market analysis. Be as specific as possible in defining your niche to ensure a clear target audience and value proposition.

2. Develop and Curate Specialized Offerings: Design custom experiences, itineraries, and packages tailored to your selected niche, ensuring they align with client preferences and meet the unique needs and desires of your target audience.

3. Build Strategic Partnerships: Establish relationships with suppliers, local operators, and fellow experts within your niche, collaborating to develop competitive offerings and provide unparalleled client experiences.

4. Create a Strong Online Presence: Develop a user-friendly website, blog, and social media pages to showcase your niche agency's expertise and offerings, effectively communicating with your target audience and establishing your agency as a leader within the niche market.

5. Focus on Client Satisfaction and Referrals: Prioritize providing exceptional service and attention to detail for each client, ensuring their satisfaction and increasing the likelihood of repeat bookings and referrals.

Focusing on a niche market in the travel industry offers agents the opportunity to differentiate themselves, build expertise, and deliver truly personalized experiences that keep clients coming back for more. Trust Gateway Travel to provide the resources, support, and guidance needed for embracing niche markets and building a successful travel agency that stands out in a competitive landscape.

By understanding the significance of niche markets and leveraging the backing of a supportive host agency like Gateway Travel, agents can carve out unique positions within the industry, becoming go-to experts for specific types of travelers and experiences. In doing so, they can foster resilience and accelerate growth in an ever-changing, competitive travel market, ultimately achieving enduring success. Contact our host agency today to learn more!

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59 Travel Niche Ideas for Travel Lovers to Blog About

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If you love traveling and making memories, then it’s time to document that journey and start making money online.

There are several travel niche ideas to choose from. You can blog about your family trips, camping, travel destinations, RV life, eco-friendly travels, traveling on a budget, just to name but a few.

The ever-evolving world of travel opens doors to endless opportunities and niche markets that captivate diverse audiences. From the thrill-seekers to the culture enthusiasts, from eco-conscious travelers to those journeying with pets, there is a travel sub niche for every taste and preference.

Travel blogging , as a dynamic and burgeoning field, offers a platform to explore these niches and connect with like-minded individuals.

This is a really wide industry and one full of brands that are looking for ambassadors. You can make money through affiliate links, brand sponsorships, display ads, or digital products.

Whether you’re starting from scratch or looking to expand into new areas, understanding these niche travel examples and markets can be the key to unlocking your blogging potential. Read on to discover areas that resonate with your passion, expertise, and the audience you wish to serve.

What is a travel niche?

A travel niche refers to a specialized segment or focus within the broader travel industry. It’s a specific area that a blogger chooses to concentrate on, aligning with their unique interests, expertise, and the needs or preferences of a particular audience.

While general travel blogging might cover a wide range of topics, from destinations to travel tips, a niche approach delves deeper into a particular aspect or theme of travel.

This could include anything from a specific type of travel like backpacking or luxury cruises, to more targeted subjects like eco-conscious travel, pet-friendly vacations, or culinary adventures in specific regions.

Travel niche ideas (Explained)

1) backpacking.

Backpacking offers a unique way to explore various landscapes and cultures on a shoestring budget.

By focusing on this niche, you can provide tips on:

• Selecting the right gear
• Planning routes
• Finding accommodation, and
• Connecting with other backpackers.

You can also share personal stories and insights to inspire others to take the path less traveled.

2) Life on the road

Life on the road is all about embracing a nomadic lifestyle, whether in a van, RV, or traveling from place to place.

You can explore various aspects like building a mobile home, maintaining relationships on the road, handling work, and even home-schooling children if that’s part of the journey.

Be sure to offer tips and share personal anecdotes to provide a real-world perspective.

3) Survivalist

The survivalist travel niche caters to those interested in wilderness and survival techniques. Offer in-depth tutorials on building shelters, finding food, and navigating in the wilderness. Share your experiences and lessons learned, and possibly collaborate with experts in the field.

Reviewing survival gear and books could also be part of this niche.

4) City guides for travelers

City guides offer localized content for travelers visiting specific cities around the world. Provide comprehensive guides that include tourist attractions, local eateries, transportation, and cultural etiquette. Creating downloadable PDFs or interactive maps can enhance user experience and set your blog apart.

5) Best restaurants and hostels

By focusing on restaurants and hostels, you can cater to budget-conscious travelers looking for quality experiences. Share honest reviews, photos, prices, and contact information. Collaborating with these businesses for discounts or giveaways can further engage your audience.

6) Urban hiking

Urban hiking is about exploring cities on foot, embracing both popular sites and hidden gems. Offer detailed routes, including distances, difficulty levels, safety tips, and points of interest. Share insights on what to pack, wear, and expect on urban hikes.

7) Group travels

Group travel can be a rich and fulfilling experience. Offer insights on organizing group trips, selecting destinations, managing budgets, and maintaining harmony within the group. Sharing testimonials or interviews with group members can provide different perspectives.

8) Family travels

Family travels focus on providing memorable experiences for family members of all ages. Share ideas on destinations, activities, packing lists, and tips for traveling with children, including those with special needs. Collaborating with family-friendly businesses could also be beneficial.

9) Holiday travels

Holiday travels cover special occasions, festivals, and seasonal trips. Offer guides on where to go for specific holidays, how to plan, what to pack, and how to enjoy the local festivities. Highlighting unique traditions can add cultural depth to your content.

10) Learning new languages on the road

Language learning while traveling offers a unique way to immerse in a new culture. Provide tips on language learning apps, local language schools, and practical ways to practice with natives. Share personal success stories and challenges to motivate others.

11) Food travel: Learning local recipes on the go

Food travel is a delicious niche where you explore local cuisines and cooking techniques. Offer video tutorials, recipe guides, and culinary history. Collaborate with local chefs or attend cooking classes to enrich your content.

12) Travel products recommendations

In this niche, you review and recommend travel-related products. Provide in-depth analyses, pros and cons, and personal experiences using the products. Collaborations with brands can also lead to sponsorship or affiliate marketing opportunities.

13) Traveling for work

Traveling for work focuses on the unique challenges and opportunities of business travel. Offer tips on packing, staying productive, maintaining work-life balance, and enjoying leisure time during business trips. Insights on various industries and cultures can also be included.

14) RV life

RV life is about embracing the road in a recreational vehicle. Share guides on buying or renting an RV, customization, maintenance, and planning routes. Personal stories and a glimpse into daily RV life can create engaging content.

15) Being a working nomad

Being a working nomad combines work and travel in a nomadic lifestyle. Offer resources on finding remote work, co-working spaces, managing taxes, and staying connected. Interviews with other working nomads can provide diverse insights.

16) Travel budgeting

Travel budgeting is vital for many travelers. Provide tools, templates, and strategies for budget planning, tracking expenses, finding deals, and managing finances on the road. Real-life case studies can make this niche more relatable.

17) Cultural differences

Understanding and respecting cultural differences enhances the travel experience. Offer guides on cultural norms, etiquette, and traditions for various destinations. Collaborating with locals to provide authentic insights can be valuable.

18) Camping

Camping offers various experiences from backcountry wilderness to family campgrounds. Share tips on selecting sites, gear, safety, cooking, and activities. Your own camping experiences can make the content more engaging and relatable.

19) Travel deals

Providing information on travel deals can help your readers save money. Offer updates on flight deals, accommodation discounts, package tours, and tips on finding the best prices. Collaborating with travel agencies or brands could be a lucrative opportunity.

Hiking covers everything from casual day hikes to long-distance trails. Offer guides on selecting trails, gear, training, safety, and wilderness ethics. Personal stories, photos, and videos can create a visual and emotional connection with readers.

21) Airlines

This niche involves reviewing and comparing airlines. Include information on ticketing, in-flight services, lounges, frequent flyer programs, and tips on finding the best deals. Engaging with airlines could lead to special access or partnerships.

22) Kayaking

Kayaking allows you to explore waterways around the world. Provide insights on kayaking techniques, gear, destinations, safety, and environmental considerations. Collaborating with kayaking clubs or instructors can enhance credibility.

23) Resorts

Resorts cater to various tastes, from luxury to eco-friendly. Offer reviews, photos, booking tips, and insights on amenities and activities. Collaborations with resorts can lead to sponsored stays or exclusive deals for your readers.

24) Cruise and trailers

Cruising offers unique travel experiences, and this niche can cover various cruise lines, destinations, on-board activities, and booking tips. Offering insights into different types of cruises like river cruises or expedition cruises can set you apart.

25) Travel tips / hacks

General travel tips and hacks cater to a wide audience. Share innovative ways to pack, plan, save money, stay safe, and make the most of travel experiences. Continuously updating content with new hacks can keep readers engaged.

26) Travel with family

Going beyond general family travels, this niche can focus on specific aspects like traveling with extended family, managing holidays, or family reunions. Share detailed guides, personal experiences, and lessons learned to connect with readers.

27) Solo traveling

Solo travel offers freedom and self-discovery. Provide tips on safety, connecting with others, building confidence, and enjoying solitude. Personal stories and challenges can inspire others to take the solo journey.

28) Life on the road (again)

Revisiting life on the road can delve into specific lifestyles like motorcycle travel or living in tiny homes. Explore the unique challenges, joys,

communities, and philosophies associated with these alternative lifestyles.

29) Restaurant reviews

Restaurant reviews offer insights into local dining experiences. Share detailed reviews, photos, menus, prices, and recommendations. Building relationships with restaurant owners can lead to exclusive insights or dining experiences.

30) Adventure holidays

Adventure holidays focus on thrill-seeking experiences like mountaineering, diving, or paragliding. Provide guides on training, equipment, safety, and destinations. Collaborating with adventure tour operators can bring authenticity to your content.

31) Best places to visit per country

Create comprehensive guides on the best places to visit in each country, highlighting natural wonders, cultural sites, festivals, and unique experiences. Local collaborations or crowd-sourced content can provide diverse insights.

Focusing on Cuba, provide localized content on destinations, culture, history, legal considerations, and travel tips. Exploring lesser-known places and sharing personal connections with locals can make your content stand out.

Japan offers rich cultural experiences and diverse landscapes. Share insights on traditional and modern aspects, etiquette, language, food, and hidden gems. Collaboration with local experts or offering bilingual content could be a unique selling point.

Italy, with its history, art, cuisine, and landscapes, offers endless possibilities. Focus on specific regions, local traditions, culinary delights, or historical sites. Collaborating with local artisans or chefs can bring authenticity to your content.

35) Iceland

Iceland is known for its stunning natural beauty. Offer guides on exploring geysers, waterfalls, glaciers, and the Northern Lights. Insights on local culture, wildlife, and sustainable tourism can make your content more appealing.

36) Costa Rica

Costa Rica offers vibrant biodiversity and eco-tourism experiences. Provide guides on wildlife, adventure sports, sustainable practices, and local communities. Engaging with conservationists or eco-lodges can add credibility.

Greece’s rich history and idyllic islands provide a broad canvas. Focus on archaeological sites, local traditions, culinary delights, or island-hopping guides. Collaborating with local historians or chefs can deepen the content.

Airbnb has revolutionized accommodation. Offer insights on finding the best listings, being a responsible guest, understanding policies, and sharing personal experiences. Hosting Airbnb meetups or events could engage local readers.

Hawaii’s tropical allure can be explored through its islands, cultures, outdoor activities, and unique traditions. Provide guides on island hopping, local food, festivals, and hidden spots. Engaging with local communities can provide a unique perspective.

40) Roadtripping

Roadtripping is all about the journey. Share insights on planning routes, vehicle maintenance, roadside attractions, and travel games. Personal stories, itineraries, and a focus on lesser-known routes can make your content unique.

41) Home exchange

Home exchange provides unique travel experiences. Offer guides on platforms, etiquette, preparation, and personal experiences. Building a community or collaborating with home exchange platforms can be beneficial.

42) Bleisure travels

Bleisure travel combines business with leisure. Provide tips on extending business trips for leisure, balancing responsibilities, exploring new cities, and making connections. Interviews with frequent bleisure travelers can add diversity to content.

43) Jungle tourism

Jungle tourism explores the wilderness and wildlife of jungles. Offer guides on destinations, safety, ethical considerations, and local communities. Collaborating with conservation organizations or indigenous communities can enhance your content.

44) Ancestry tourism

Ancestry tourism involves exploring one’s heritage through travel. Provide resources on genealogical research, planning heritage trips, connecting with distant relatives, and emotional aspects of this journey. Collaborations with genealogists or cultural institutions can be insightful.

45) Bucketlist trips

Bucketlist trips focus on once-in-a-lifetime experiences. Share insights on planning, saving, executing, and cherishing these dream trips. Personal stories or readers’ contributions can make this niche more engaging.

46) Destination weddings

Destination weddings combine romance and travel. Offer guides on locations, legalities, planning, and personalizing weddings abroad. Collaborating with wedding planners or showcasing real destination weddings can inspire readers.

47) Disney tours

Disney Tours provide magical experiences. Offer insights on planning, maximizing time, enjoying parades and shows, dining, and special experiences like character meetings. Collaborating with Disney enthusiasts or providing exclusive tips can set you apart.

48) Voluntourism

Voluntourism involves volunteering during travel.

Your travel niche blog can focus on providing guides on finding ethical opportunities, preparing for the experience, understanding cultural dynamics, and reflecting on the impact.

49) Wellness travel

Wellness travel focuses on health and rejuvenation. Share guides on wellness retreats, spa experiences, mindfulness practices, and maintaining a healthy lifestyle while traveling. Collaborations with wellness experts or reviewing retreats can add value.

50) Spiritual travels

Spiritual travel explores journeys of self-discovery and connection. Offer insights on pilgrimages, meditation retreats, sacred sites, and personal growth. Collaborating with spiritual leaders or sharing personal transformation stories can be inspiring.

51) Dark tourism

Dark Tourism involves visiting sites associated with death, tragedy, or the seemingly macabre. This might include historical battlefields, sites of natural disasters, or even places known for ghost stories. Content could focus on the ethical considerations of this type of tourism, historical background, or personal reflections on the emotional impact of these visits.

52) Hotels, hostels, and motels

Accommodation is essential for travelers. Offer comprehensive reviews, comparisons, booking tips, and insider knowledge on hotels, hostels, and motels worldwide. Building relationships with accommodation providers can lead to exclusive content.

53) Camping gear

Camping gear is essential for outdoor enthusiasts. Provide in-depth reviews, comparisons, buying guides, and care tips. Collaborating with brands or offering giveaways can engage your readers.

54) Travel backpacks

Backpacks are travelers’ companions. Offer detailed reviews, selection guides, packing tips, and personal recommendations. Collaborations with backpack brands or offering exclusive discounts can enhance reader engagement.

55) Budget travel

Budget travel offers exciting challenges and rewards. Share innovative ways to save, cost breakdowns, cheap destinations, and personal budget travel stories. Creating a community of budget travelers to share tips and experiences can be valuable.

56) Luxury travel

Luxury travel offers a world of indulgence and elegance. Share reviews of luxury resorts, experiences, personalized services, and exclusive destinations. Collaborating with luxury brands or showcasing celebrity travel can make your content stand out.

57) Accessible travel

This niche focuses on providing information for travelers with disabilities or mobility challenges. A blog on this subject could offer guides to accessible destinations, accommodations, transportation, and activities. Collaborating with disability advocates or experts in accessibility design can provide valuable insights and help ensure that the information is both accurate and respectful.

58) Pet-friendly travel

Traveling with pets presents unique challenges and opportunities.

The content that your niche blog can focus on could include guides to

• Pet-friendly accommodations
• Transportation tips
• Necessary documentation
• Safety considerations, and
• Reviews of pet-friendly activities and destinations.

You can also venture into pet-related topics such as pet training while away, etc.

59) Mindful eco-conscious travel

This niche focuses on mindful and environmentally conscious travel practices that emphasize a deeper connection with nature and local communities.

Rather than merely focusing on eco-tourism destinations, content can explore methods of travel that minimize carbon footprints, engage deeply with local traditions, and emphasize mindful practices like meditation or journaling during travel.

Collaborations with ecologists, mindfulness coaches, or indigenous community leaders could add depth and authenticity to the content.

Is travel niche profitable?

Yes, the travel niche can be profitable, but it requires a thoughtful approach, strategic planning, and consistent as it’s also quite competitive.

Monetization opportunities

The travel niche offers various monetization avenues, including but not limited to:

• Affiliate marketing: Promoting travel-related products, services, or bookings and earning a commission on sales.
• Sponsored content: Partnering with travel companies, tourism boards, or brands for paid promotions.
• Selling products or services: Offering e-books, travel guides, or consultation services.
• Advertising revenue: Utilizing ad networks such as Mediavine , Monumentric, She Media, or direct advertising on your blog or YouTube channel.

While the competition is fierce, there are opportunities for success in the travel blog niche for those who are willing to put in the effort and differentiate themselves:

• Unique perspective: Sharing personal experiences, insights, and stories that resonate with a specific audience can help set a blog apart.
• Quality content: Producing high-quality, informative, and visually appealing content can help establish credibility and attract loyal readers.
• Engagement: Building a community and engaging with readers through comments, social media, and newsletters can foster a loyal audience.
• Niche focus: Specializing in a specific niche or angle within travel can help target a more defined audience and stand out from the general crowd.
• Consistency: Regularly publishing new content and maintaining a consistent online presence is essential for staying relevant and visible.

How do I start a travel blog?

To start a travel blog, you need to choose a niche, decide on the travel blog name , select a domain name and hosting, set up a website, create valuable content, use appealing visuals, engage with readers, and learn about search engine optimization (SEO) to improve visibility.

Travel niche FAQs

Is travel niche competitive.

Yes, the travel blog niche is highly competitive. Travel blogging has gained immense popularity over the years, driven by the increasing desire of people to share their travel experiences, provide tips, and inspire others to explore the world. As a result, there is a significant number of travel bloggers vying for attention and readership.

What is a travel blog?

A travel blog is a website or online platform where individuals or travel enthusiasts share their personal experiences, travel tips, destination guides, and stories from their journeys. It often includes photos, videos, and written content to engage readers.

Can I make money from a travel blog?

Yes, you can monetize a travel blog through various methods such as sponsored posts, affiliate marketing, advertising, selling digital products (e.g., eBooks, travel guides), offering consulting services, and partnering with travel companies.

Do I need to be an experienced traveler to start a travel blog?

While experience can add authenticity to your content, you don’t necessarily need extensive travel experience to start a travel blog. You can share tips, research, and stories from your own trips as well as curate information from reliable sources.

How long does it take to see results from a travel blog?

Building a successful travel blog takes time. It can take several months to a year or more to start seeing significant traffic, engagement, and monetization. Consistency, quality content, and effective promotion are key to speeding up this process.

By aligning your passion and knowledge with a specific travel niche, you not only carve a unique space for yourself but also foster deeper connections with a community that shares your interests.

Choosing the right blog niche is not a one-size-fits-all decision. It requires introspection, research, and a willingness to dive into uncharted territories. The niches highlighted in this guide offer a starting point, a spark to ignite your imagination, and a pathway to create content that resonates, inspires, and engages.

Remember, the journey of travel blogging is as much about personal growth and exploration as it is about sharing insights with others. Embrace the diversity, celebrate the unique experiences, and be fearless in pursuing what truly speaks to you.

In the vast ocean of travel content , your unique voice and perspective can be the beacon that guides others on their journeys.

Now you can create SEO optimized blog posts that is up-to-date with the power of AI.

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• Blog Niche Ideas
• March 19, 2024

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Alan's Journey

Everything in your past has succeeded in bringing you here today

An interview with A Practical Buddhist

Alan : Hi Barry, thanks for being here! Let’s start this off with something about yourself. Who are you, where are you from, and what are you doing with yourself these days?

Barry : Hi, Alan. Thanks for the opportunity to share my story with you and your readers. My friends call me Baz – it’s a nickname I picked up while living in England as a young lad of 18. Now I’m 57 and it’s still the name I prefer.

I currently live in San Jose, California, at the southernmost end of Silicon Valley. I moved here 45 days ago when my aging parents needed some additional in-home care. For the last decade I lived on the coast in Santa Cruz, just 30 miles west of here. I miss the ocean and the cooler temperatures, but I have no reservations about my decision.

These days, I’m writing on three different sites: The Practical Buddhist – a site I started around a book I published by the same name three years ago. I write about my Practical Buddhist path and how it’s different from other traditions and offers a more practical way to spiritual practice.

I’m also the guy behind Boost Your Productivity with Bullet Journal – a niche site that offers tips and products for using the analog life-planner.

Finally, I just started an author site around my writing, titled Barry Morris, Writer and Comedic Genius -it reflects my lighter side and how I see life unfolding. It also serves as a central location for published works.

Alan : I’ve always been interested in your practical Buddhism, but I’m curious – when did you start getting into Buddhism, and what was it that made you become a ‘practical Buddhist’? And what does it mean to be a ‘practical Buddhist’ compared to a normal Buddhist?

Barry : I can trace my interest in Buddhism to 1987. My first marriage ended in divorce and I experienced a good deal of personal rejection from our friends that were mostly from within our church community. I write in the book about how I was separated from my two young children and how even the Pastor of our church, a man I’d attended college with and counted as a friend, refused to help me regain visitation with them unless, as he put it, and I quote, “I behaved like a Christian.”

That was the beginning of the schism that occurred in my relationship with what I now refer to as Big Religion. As a result, I took it upon myself to deeply examine every belief, every conviction, and every rule I’d ever observed. Some have called with an  existential crisis , but for me it was an existential awakening . The result of that year-long process was the realization that belief in anything I couldn’t experience was a waste of time and energy.

Soon after, I read the book  Buddhism Is Not What You Think , by Steve Hagen. Hagen is the lead teacher at the Dharma Field Zen Center in Minneapolis, Minnesota. Reading that book was a seminal moment for me. Not only did what he wrote make sense to me, it was as if he was writing directly to me, Baz, the guy who was sitting in front of him. Although Hagen is a priest in the Zen Buddhist tradition, his writings connected with me on both an emotional and intellectual level. I then read Meditation Now or Never and Buddhism Plain and Simple , both by Hagen.  I discovered that Buddhism is (and always was) a non-theistic, non-religious mode of living that wasn’t dependent on belief in anything. It was right up my street, as they say.

I spent a year or so reading works from the various Buddhist traditions including, Zen, Tibetan, Theravada, and Shambhala. Though extremely educational and intellectually wonderful to read, they all revealed a reliance on ceremony, regalia, and ritual and only served to remind me of Big Religion. I’d arrived at a place where none of that was for me and I set out to create a Buddhist practice that was devoid of these extraneous practices.

I curated a set of three active practices that I called Practical Buddhism. They included meditation, mindfulness, and compassionate-kindness.

Meditation is composed of sitting daily in total awareness focusing the mind as much as possible on simply following the breath and returning to it when the mind wanders – and it always wanders.

Mindfulness is the practice of pausing throughout the day and assessing my awareness, determining whether or not I was in the here-and-now or somewhere else. When I was somewhere else – as in worrying, daydreaming, or reliving the past – I was not in the present moment; this is where suffering or dissatisfaction begins.

Compassionate-Kindness is similar to loving-kindness in traditional Buddhist circles. It’s the practice of expressing kindness that arises from a compassionate awareness; for example, if I sense that you are sad or in need, I act to help alleviate that in some way.

I write in the book that I never  became  a Buddhist or a Practical Buddhist. In some traditions, you participate in a ceremony where you take refuge in the Buddha (awareness), the Dharma (the teachings), and the sangha (the community of others on the same path). I’ve never participated in such a ceremony.

For me, such ceremonies are extraneous and not essential to awakening. It might be a semantic issue, but I maintain that Practical Buddhism helps reveal meaning in life and does not make life more meaningful. Such is the essence of Buddhist practice – it’s not goal oriented, but a  set of tools to use to remain in the present moment, as much as possible, where suffering can be eliminated.

Alan : Can you give a couple of examples of how you’ve practiced compassionate-kindness in the past few weeks? What was the result for you?

Barry : Sure. Sometimes compassionate-kindness is directed toward others, and at other times it can be directed to oneself. I’ll give you an example of both.

Example 1 : I recently relocated from the Santa Cruz, California to San Jose, to take better care of my aging parents. I’d been a single custodial parent for the last 12 years to my youngest son who is now 19. He moved out a few months back and roughly at the same time, my parents asked if I could help them with their daily living by moving in with them.

Needless to say this has been a big adjustment for me. I was used to coming and going more or less as I pleased and I enjoyed lot of independence and a lot of privacy. Now, my life revolves around their routines and needs. I don’t regret my decision to aid them at this time of their life because they have given me everything.

However, about a week ago I started to notice some internal dialogue related to my changing lifestyle. I felt cloistered like a monk in a monastery. I noticed that I was quick to get angry at my dad given that my relationship with him over the years has often not been easy. I was a bit annoyed because I don’t get to ride my motorcycles daily as there are usually two to three times per week that I need to drive one or both of them to the doctor. These seem like first-world problems, and they are, but inside my head the battle with them is real.

I needed some compassionate-kindness from myself in order to get on the other side of these urgent, yet petty issues. I told myself that it was OK to feel these conflicted feelings because I’m human and it’s how humans react. I needed to extend kindness to myself and give myself permission to grieve the loss of my independence instead of feeling anger. I wrote a post on The Practical Buddhist blog called 9 Ways You Suffer Without Even Knowing It as a way of processing these feelings and moving on.

Example 2 : This example occurred this week when I attended a Zen meditation group here in San Jose. When I arrived I noticed a young man who was talking to one of the other attendees. He admitted to living with a form of mental illness, specifically paranoid delusions. When he mentioned that, I noticed how some of the others reacted by distancing themselves from him.

Often we, as imperfect but beautifully-human beings, react out of ignorance with a standoffishness that again, is a completely human response. But on this night I felt an overwhelming compassion toward this young man. At one point during the Dharma talk, he asked a very convoluted and confusing question and the presiding teacher kind of dismissed him offhand. I felt bad for him. After the group concluded I walked over and put my arm around him and just looked into his eyes. He was surprised by my level of familiarity and perhaps I shouldn’t have been so forward, but I felt compelled to reach out to him in some way. I wished him a good evening and said that I was glad he came.

It was really nothing to do this, and I have no idea if it mattered to him. But it mattered to me after seeing how some others chose distance as their response when he might have needed to know that not everyone was repelled by him.

My favorite aspect of compassionate kindness is that it always humbles me. I can’t always know if the other person is positively or negatively affected by my kindness, but it always profoundly humbles me to express it. I feel a sense of gratitude toward Buddhism for enabling this inner development each time I engage in kindness. Perhaps this is why the Dalai Lama repeatedly says, “My simple religion is kindness.”

Alan : I was born into an atheist family and subsequently grew up with atheist beliefs and attitudes, but all that changed in my early 20’s when my own spiritual journey began as a result of a number of non-physical experiences. I looked for answers in most religions but found rigid beliefs, ceremonies, rituals and traditions, along with an intolerance towards anything that existed outside of their own beliefs.

I finally discovered answers and freedom in New Age spirituality, which helped me greatly. It also enhanced and supported my own beliefs about individual freedom, and gave me permission to practice spirituality in a way that was personal to me, rather than in ways that other people demanded of me. What I like about your Practical Buddhism is that it encourages exactly the same attitude that is important to me, and is why I’m interested in learning more about it – and led me to interview you.

Can you talk about the kind of person, in your opinion, would be interested in Practical Buddhism over normal Buddhism? Why would they consider your version of Buddhism over any other? What kind of person would be attracted to it?

Barry : Spiritual Rebels – those who see themselves as going against the stream of society’s mass consumerism, greed, excessive materialism, and the repressive conservatism of Big Religion. That describes the kind of person that would find a home in Practical Buddhism. It differs from other traditions in the ways that I’ve described already, specifically, there are no robes, rituals, or ceremonies – it’s Buddhism without the robes and ritual.  It’s for those who have already gotten passed these stereotypical images and want to get on with awakening.

Recently, my youngest son has embraced a morning meditation time. He sees himself as a rebel, as I’ve described above, and is a punk rock musician as well. I gave him a copy of Dharma Punx , by Noah Levine, a punk rock guy who spent his childhood in juvenile hall (jail for minors in the US) and ultimately found his way out of addiction and violence via meditation and went on to found  Against the Stream Buddhist Meditation Society . Within this 2,600 year-old set of teachings, he’s found a way of living that was relevant to even his his generation. That’s the enduring legacy of Buddhism; it’s relevant to any generation.

When people understand that Buddhism is a non-theistic set of practices aimed at eliminating suffering, they feel less threatened and begin a search among the traditions for what feels like the best fit for them, similar to how you described your search. Practical Buddhism differs from other traditions in than it’s really a minimalist type of Buddhism. It includes the essentials for living a life of non-suffering.

Alan : I like that term – spiritual rebels. For a while in my relatively recent past I saw myself as a ‘warrior sage’: The warrior sage has nothing to prove to anyone. He lives his own life, not for others, but for what is true for himself. He doesn’t care what people think of him, and he doesn’t do things to please them. To an extent, I still think that of myself, but recognise it as a personal growth phase I was going through in my life.

And on the topic of growth, what are your Practical Buddhism goals for the future? Where do you see yourself in 2020?Are you going to establish some kind of school for Practical Buddhism? Or will you rely only on your blog and books that you write?

Barry : That’s a good question and one that I’m not sure I can answer definitively. On the website I have a page dedicated to the mission of The Practical Buddhist, as I see it. I write:  “I want to foster a worldwide movement of liberated people, from all walks of life, freed from the chains of their own suffering and empowered to accomplish anything.” That’s the mission and the vision, albeit fuzzy vision at this point.

In 2020, I’d like to have established a subscriber base of 20,000 readers. That would require a much greater visibility and a much higher degree of public media interaction (which is nonexistent now).  To date, I’ve not seen TPB as a business. But in order to grow the blog to this level of readership, I will need to think about it as a business, kind of like The Minimalists do for their site.

I’m working on a book of essential essays for both eBook and print distribution with a working title of Essential Essays for the Practical Buddhist . However The Minimalists, who I just mentioned, recently published a book called… Essential Essays… so I think I need a more original title. I thought I might use the tile of one recent essay called, The Buddhist Who Says F*ck and Other Essential Essays . I’m still considering something like that.

Alan : I, for one, quite like the idea of ‘Buddhism for the real world’. I have some suspicions I might even become a member, proponent or practitioner of some kind. I guess I’m already a proponent of it, by encouraging you to spread your word on this blog. We’ll see where that takes me.

Anyway Barry, I think that will do for today. Thank you so very much for your time and participation in this interview, it’s really appreciated. I look forward to being part of your ongoing endeavours with Practical Buddhism, and I hope that this interview allows a few more people the opportunity to find something they can relate to and get in touch with you. All the best!

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