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How Taylor Swift’s Eras Tour Conquered the World

The pop star’s record-breaking, career-spanning show has dominated the summer, commanding attention and whipping up demand at a level thought unachievable in a fragmented age.

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By Ben Sisario

Reporting from Kansas City, Mo., and New York

As Taylor Swift rolled into Los Angeles this week, the frenzy surrounding her record-breaking Eras Tour was already in high gear.

Headlines gushed that she had given $100,000 bonuses to her crew. Politicians asked her to postpone her concerts in solidarity with striking hotel workers. Scalped tickets were going for $3,000 and up. And there were way, way too many friendship bracelets to count.

These days, the center of an otherwise splintered music world can only be Taylor Swift.

The pop superstar’s tour, which is now finishing its initial North American leg with six nights at SoFi Stadium outside Los Angeles, has been both a business and a cultural juggernaut. Swift’s catalog of generation-defining hits and canny marketing sense have helped her achieve a level of white-hot demand and media saturation not seen since the 1980s heyday of Michael Jackson and Madonna — a dominance that the entertainment business had largely accepted as impossible to replicate in the fragmented 21st century.

“The only thing I can compare it to is the phenomenon of Beatlemania,” said Billy Joel, who attended Swift’s show in Tampa, Fla., with his wife and young daughters.

In a summer of tours by stars like Beyoncé, Bruce Springsteen, Morgan Wallen and Drake, Swift’s stands apart, in numbers and in media noise. Although Swift, 33, and her promoters do not publicly report box-office figures, the trade publication Pollstar estimated that she has been selling about $14 million in tickets each night. By the end of the full world tour, which is booked with 146 stadium dates well into 2024, Swift’s sales could reach $1.4 billion or more — exceeding Elton John’s $939 million for his multiyear farewell tour, the current record-holder.

Swift has now had more No. 1 albums on the Billboard 200 over the course of her career than any other woman, surpassing Barbra Streisand. With the tour lifting Swift’s entire body of work, she has placed 10 albums on that chart this year and is the first living artist since the trumpeter and bandleader Herb Alpert in 1966 to have four titles in the Top 10 at the same time.

“It’s a pretty amazing feat,” Alpert, 88, said in a phone interview. “With the way radio is these days, and the way music is distributed, with streaming, I didn’t think anyone in this era could do it.”

But how did a concert tour become so much more: fodder for gossip columns, the subject of weather reports , a boon for friendship-bracelet beads — the unofficial currency of Swiftie fandom — and the reason nobody could get a hotel room in Cincinnati at the end of June?

“She is the best C.E.O., and best chief marketing officer, in the history of music,” said Nathan Hubbard, a longtime music and ticketing executive who co-hosts a Swift podcast . “She is following people like Bono, Jay-Z and Madonna, who were acutely aware of their brands. But of all of them, Taylor is the first one to be natively online.”

Swifties have chronicled the stream of celebrity fans who have turned up each night: Julia Roberts, the New York Jets’ new quarterback Aaron Rodgers, even Flavor Flav of Public Enemy. But Swift has also made each show a news event by adding two “surprise songs,” often with headline-grabbing guests. On the July day that she put out a music video featuring Taylor Lautner, an ex-boyfriend, the actor backflipped across the stage in Kansas City, Mo., and paid Swift effusive tribute — “not just for the singer you are,” Lautner said, “but for the human you are.” The crowd registered its approval with an earsplitting roar.

The Taylorpalooza extends to every level of the news media, which began the coverage cycle by chronicling Swift’s ticketing fiasco last November, when fans — and scalpers’ bots — crushed Ticketmaster’s systems, leading to a heated Senate Judiciary hearing . Since then, seemingly no nugget of Swift news has escaped coverage, from the stars in the stands to oddities like a Seattle concert that, according to one researcher, shook the ground with an intensity equivalent to a 2.3-magnitude earthquake .

Music critics have portrayed the Eras Tour as showing Swift at the top of her game as a media-savvy, big-tent talent, a pop star with a knack for grand spectacle as well as the polished artistry of a classic songwriter.

Shania Twain, the country-pop star whose career in some ways prefigured Swift’s, caught the Las Vegas stop of the Eras Tour, a 44-plus song production that goes as long as three and a half hours. She praised Swift’s “beautiful balance” of high-tech stagecraft and intimate performance segments. “I have to applaud her,” Twain said in a telephone interview. “As a performer, I know that work that goes into it.”

The power of Swift’s fan army — and fear of crossing the star, or even appearing to — has kept nearly all of the press about the tour sunny. Though some fans (and parents) balked at the ticket prices and challenges of securing seats, most frustration was directed squarely at Ticketmaster, not Swift. After a few weeks of headlines romantically linking Swift with a frontman some fans considered to be problematic, reports spread in the celebrity pages that they had split. (Swift’s representatives declined to comment for this article.)

For fans, the shows are a pilgrimage, and a rediscovery of the joys of mass gatherings. Flights are packed with Swifties, and travelers trade stories and compare outfits — drawn from looks associated with Swift “eras” — in stadium corridors and parking lots. In Kansas City, the comedian Nikki Glaser was attending her eighth show, a commitment that she estimated has cost her $25,000.

“This year I decided not to freeze my eggs,” Glaser said. “I’m going to put that money toward the thing I love most in the world, which is Taylor Swift.”

Before Eras, Swift hadn’t been on tour since 2018. And her catalog has grown by seven No. 1 albums since then, fueled in part by three rerecorded “Taylor’s Versions” of her first LPs — a project hailed by Swift’s fans as a crusade to regain control of her music, though it is also an act of revenge after the sale of Swift’s former record label, a move that, she said , “stripped me of my life’s work.”

“Folklore” and “Evermore” expanded her palate into fantastical indie-folk and brought new collaborators into the fold: Aaron Dessner from the band the National and Justin Vernon, a.k.a. Bon Iver, rock-world figures who helped attract new listeners.

The other major tour this year that is enticing fans to book transcontinental flights, and to show up costumed and in rapture, is also by a woman: Beyoncé, 41, whose Renaissance tour is a fantasia of disco and retrofuturism. Like Swift, she is also a trailblazing artist-entrepreneur, maintaining tight control over her career and fostering a rich connection with fans online. Together with Greta Gerwig’s “Barbie,” a critique of the patriarchy told in hot pink, they are signs of powerful women ruling the discourse of pop culture.

But in music, at least, the scale and success of Swift’s tour is without equal. Later this month, after completing 53 shows in the United States, she will kick off an international itinerary of at least 78 more before returning to North America next fall. Beyoncé’s full tour has 56 dates; Springsteen’s, 90. (Recently, Harry Styles wrapped a 173-date tour in arenas and stadiums, grossing about $590 million.)

Outside Arrowhead Stadium in Kansas City, fans posed for selfies and shared their ticketing ordeals. Esmeralda Tinoco and Sami Cytron, 24-year-old former sorority sisters, said they had paid $645 for two seats. A stone’s throw away, Karlee Patrick and Emily DeGruson, both 18 and dressed as a pair in angel/devil costumes after a line in Swift’s “Cruel Summer,” sat “Taylorgating” at the edge of the parking lot; they said they had paid $100 for parking but couldn’t afford tickets.

As Swift’s opening acts finished, the crowd rushed in. Glaser, the comedian, later said that of the eight shows she had been to, her favorites were the ones where she had brought her mother — and converted her to Swiftie fandom.

“Everyone is in love with her,” Glaser said her mom told her after one show in Texas. “Now I get it.”

Ben Sisario covers the music industry. He has been writing for The Times since 1998. More about Ben Sisario

Inside the World of Taylor Swift

A Triumph at the Grammys: Taylor Swift made history  by winning her fourth album of the year at the 2024 edition of the awards, an event that saw women take many of the top awards .

‘The T ortured Poets Department’: Poets reacted to Swift’s new album name , weighing in on the pertinent question: What do the tortured poets think ?  

In the Public Eye: The budding romance between Swift and the football player Travis Kelce created a monocultural vortex that reached its apex  at the Super Bowl in Las Vegas. Ahead of kickoff, we revisited some key moments in their relationship .

Politics (Taylor’s Version): After months of anticipation, Swift made her first foray into the 2024 election for Super Tuesday with a bipartisan message on Instagram . The singer, who some believe has enough influence  to affect the result of the election , has yet to endorse a presidential candidate.

Conspiracy Theories: In recent months, conspiracy theories about Swift and her relationship with Kelce have proliferated , largely driven by supporters of former President Donald Trump . The pop star's fans are shaking them off .

Taylor Swift | The Eras Tour

Table of contents, background and development.

«I’m enchanted to announce my next tour: Taylor Swift | The Eras Tour, a journey through the musical eras of my career (past and present)! The first leg of the tour will be in stadiums across the US, with international dates to be announced as soon as we can! Feeling like the luckiest person alive because I get to take these brilliant artists out on tour with me: Paramore, beabadoobee, Phoebe Bridgers, girl in red, MUNA, HAIM, Gracie Abrams, GAYLE and OWENN. I can’t WAIT to see your gorgeous faces out there. It’s been a long time coming.» Taylor Swift

Ticketmaster Controversy

«Well. It goes without saying that I'm extremely protective of my fans. We've been doing this for decades together and over the years, I've brought so many elements of my career in house. I've done this SPECIFICALLY to improve the quality of my fans' experience by doing it myself with my team who care as much about my fans as I do. It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse. There are a multitude of reasons why people had such a hard time trying to get tickets and I'm trying to figure out how this situation can be improved moving forward. I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could. It's truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them. And to those who didn't get tickets, all I can say is that my hope is to provide more opportunities for us all to get together and sing these songs. Thank you for wanting to be there. You have no idea how much that means.» Taylor Swift

Midnights October 21, 2022 Midnights is Taylor’s tenth studio album, released on October 21, 2022, through Republic Records. A concept record about nocturnal ruminations, it was written and produced by Taylor with longtime collaborator Jack Antonoff. She has described the album as a collection of songs encapsulating “a journey

«I’m loving this tour. It's become my entire personality. I've always loved putting on shows, loved that connection. Knowing you have felt the same way is the most comforting feeling in the world for me...I need you guys very much, for my wellbeing.» Taylor Swift

Critical Reception

Midnights Era

Midnights Era 2022-2024 “Meet me at midnight.” With the release of her tenth studio album, Midnights, Taylor became more universally loved than ever before. And when 20,000 people regularly started showing up outside her sold out “The Eras Tour” stadium shows a couple of months later, it became clear that something

Records and Achievements

«I just want to talk to you guys for a second about how this tour, and what you have done — you know, this tour, I hear so many people talking about how they wanted to come to these shows just because of you guys, and the joy, and the friendship, the open heartedness with which you guys have approached this tour. Like you’re making friendship bracelets and trading them with each other, you’re dancing with each other, you’re making friends with the people next to you. I see you FaceTiming people who are your friends and like, singing with them too. It’s really beautiful, and like the nicest thing in the world is how you guys have approached this tour with so much excitement, and you’ve gotten so into it, and you dress up, and the fact that you care this much is what has made this tour so special for me, and everyone that you see onstage. So thank you, thank you, thank you, thank you, thank you, thank you. I figured it would be fun, but I did not know it would be like this. I just didn’t. And the thing is that you guys have made it so much fun.» Taylor Swift

The cities visited by “The Eras Tour” celebrated the tour in various ways, creating a “friendly competition” between them over honouring Taylor.

• Glendale temporarily changed its name from March 17 to 18 as it hosted the first shows of “The Eras Tour.” Mayor Jerry Weiers announced the “symbolic” name, Swift City, on March 13. The Westgate Entertainment District, a mixed-use complex in Glendale, put up welcome messages, and local restaurants offered Swift-themed menu items.
• Las Vegas displayed light shows inspired by the color palettes of “The Eras Tour” every night through March 25 at the Gateway Arches on the Las Vegas Boulevard.
• Arlington, Texas, renamed Randol Mill Road, the street outside AT&T Stadium, to Taylor Swift Way on March 30. Mayor Jim Ross declared March 31 through April 2 “Taylor Swift Weekend”, during which the steel sculptures outside Arlington City Hall were illuminated red; Taylor was also presented with a key to the city. Additionally, the Arlington Museum of Art announced on March 30 that it would host an exhibit exploring Taylor’s “evolving, boundary-pushing” artistry, featuring costumes, photographs, and concert videos from her album eras. Titled “The Eras Tour Collection,” the exhibit ran from June 2 to September 24, 2023.
• Tampa, Florida, presented Taylor with a key to the city; Mayor Jane Castor invited Taylor to be the city’s honorary mayor for a day. The Tampa City Hall, Tampa Riverwalk and downtown bridges are to be lit red. Hillsborough County temporarily changed its name to Swiftsborough.
• Houston illuminated its city hall lavender as a nod to “Lavender Haze”, celebrated “Taylor Swift | The Eras Tour weekend”, and renamed NRG Stadium to NRG Stadium (Taylor’s Version) from April 21 to 23, as per a proclamation by Harris County judge Lina Hidalgo.
• In Atlanta, Georgia’s Own Credit Union welcomed Taylor with a large “Welcome to A-TAY-L” sign displayed atop its skyscraper building. Taylorsville, Georgia declared April 28, 2023, “Taylor Swift Day” and presented Taylor with a key to the city following her three sold-out shows in Mercedes-Benz Stadium.
• In Nashville, Tennessee, the Country Music Hall of Fame and Museum opened an exhibit entitled Through Taylor Swift’s Eras , displaying original outfits from every album era throughout May 2023. Mayor John Cooper recognized May 5 to 7 as “Taylor Swift Homecoming Weekend” and placed an “honorary bench” at Centennial Park as a monument dedicated to “Nashville and Swift’s long-standing relationship”, in reference to lyrics in her song “invisible string”.
• Philadelphia unveiled a mural on South Street on May 12.
• Massachusetts governor Maura Healey conferred a “Governor’s Citation” upon Taylor in recognition of her Foxborough shows.
• New York City’s Museum of Arts and Design announced an exhibit called “Taylor Swift: Storyteller” on May 3, describing it as a “career-spanning look at [Taylor’s] artistic reinventions”; it opened from May 20, ahead of Taylor’s shows in East Rutherford, to September 4.
• New Jersey governor Phil Murphy declared the “Taylor Swift ham, egg, and cheese” as the state’s official sandwich on May 25, referencing the cultural debate about Taylor ham and pork roll.

ACT I: LOVER

• 1. Miss Americana & The Heartbreak Prince
• 2. Cruel Summer
• 4. You Need to Calm Down
• 6. The Archer

ACT II: FEARLESS

• 7. Fearless
• 8. You Belong With Me
• 9. Love Story

ACT III: EVERMORE

• 10. 'tis the damn season
• 12. marjorie
• 13. champagne problems
• 14. tolerate it

ACT IV: REPUTATION

• 15. ...Ready For It?
• 16. Delicate
• 17. Don't Blame Me
• 18. Look What You Made Me Do

ACT V: SPEAK NOW

• 19. Enchanted
• 20. Long Live

ACT VI: RED

• 22. We Are Never Ever Getting Back Together
• 23. I Knew You Were Trouble.
• 24. All Too Well (10 Minute Version)

ACT VII: FOLKLORE

• 25. seven (spoken interlude)
• 28. the last great american dynasty
• 30. illicit affairs
• 31. my tears ricochet
• 32. cardigan

ACT VIII: 1989

• 34. Blank Space
• 35. Shake It Off
• 36. Wildest Dreams
• 37. Bad Blood

ACT IX: SURPRISE SONGS

• 38. Surprise Song 1
• 39. Surprise Song 2

ACT X: MIDNIGHTS

• 40. Lavender Haze
• 41. Anti-Hero
• 42. Midnight Rain
• 43. Vigilante Shit
• 44. Bejeweled
• 45. Mastermind

The Eras Era

Midnights (2022), discography.

• Studio Albums
• Re-Recordings
• Extended Plays
• Work For Other Artists

Videography

• Concert Movies
• Filmography
• Music Videos
• Brand Deals

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Taylor Swift's Eras Tour: All the U.S. and international dates and opening acts

Taylor Swift opened the Eras Tour at State Farm Stadium in Glendale, Arizona — which rebranded itself as "Swift Cit y" for the March 17 and 18 concerts — with a triumphant return to live performance as the first act in the history of that venue to sell out two nights on the same tour.

By that point, she'd already broken the all-time record for most concert tickets sold by an artist in a single day and passed Madonna's Sticky & Sweet Tour as the highest-grossing tour in history by a female artist.

And Swift rose to the occasion , leading her band through a marathon 44-song set that lasted more than three hours while delivering on her promise of "a journey through all of my musical eras."

So what does she do for an encore? Here's where the Eras Tour is headed next, adding two surprise songs to the set at each show. Here's a look at what she's played so far .

Taylor Swift Eras Tour: 5 magic moments at State Farm Stadium that Arizonans saw first

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Taylor Swift Eras Tour dates in the US

• Friday-Saturday, March 17-18: State Farm Stadium, Glendale, Arizona.
• Friday-Saturday, March 24-25: Allegiant Stadium, Las Vegas, Nevada.
• Friday-Sunday, March 31-April 2: AT&T Stadium, Arlington, Texas.
• Thursday-Saturday, April 13-15: Raymond James Stadium, Tampa, Florida.
• Friday-Sunday, April 21-23 : NRG Stadium, Houston, Texas.
• Friday-Sunday, April 28-30: Mercedes-Benz Stadium, Atlanta, Georgia.
• Friday-Sunday, May 5-7: Nissan Stadium, Nashville, Tennessee.
• Friday-Sunday, May 12-14: Lincoln Financial Field, Philadelphia, Pennsylvania.
• Friday-Sunday, May 19-21: Gillette Stadium, Foxborough, Massachusetts.
• Friday-Sunday, May 26-28: MetLife Stadium, East Rutherford, New Jersey.
• Friday-Sunday, June 2-4: Soldier Field, Chicago, Illinois.
• Friday-Saturday, June 9-10: Ford Field, Detroit, Michigan.
• Friday-Saturday, June 16-17: Acrisure Stadium, Pittsburgh, Pennsylvania.
• Friday-Saturday, June 23-24: U.S. Bank Stadium, Minneapolis, Minnesota.
• Friday-Saturday, June 30-July 1: Paycor Stadium, Cincinnati, Ohio.
• Friday-Saturday, July 7-8: GEHA Field at Arrowhead Stadium, Kansas City, Missouri.
• Friday-Saturday, July 14-15: Empower Field at Mile High, Denver.
• Saturday-Sunday, July 22-23: Lumen Field, Seattle.
• Friday-Saturday, July 28-29 : Levi's Stadium, Santa Clara, California.
• Thursday-Saturday, Aug. 3-5 : Sofi Stadium, Los Angeles.
• Tuesday-Wednesday, Aug. 8-9: Sofi Stadium, Los Angeles.

Taylor Swift adds new US dates in 2024 for the Eras Tour

In early August, Swift announced these new U.S. dates for the Eras Tour in 2024:

• Friday-Sunday, Oct. 18-20: Hard Rock Stadium, Miami.
• Friday-Sunday, Oct. 25-27: Caesars Superdome, New Orleans.
• Friday-Sunday, Nov. 1-3: Lucas Oil Arena, Indianapolis.
• Thursday-Saturday, Nov. 14-16: Rogers Centre, Toronto.
• Thursday-Saturday, Nov. 21-23: Rogers Centre, Toronto.

Taylor Swift Eras Tour opening acts on US dates

Glendale was the only city on the Eras Tour to see Paramore as Taylor Swift's direct support. And that was a glorious stroke of good fortune. We also got Gayle, who crushed it in her own way and is playing several stops along the way. Here's a look at all the Eras Tour openers and where they're playing.

The era of surprises: All the surprise songs Taylor Swift has played on the Eras Tour so far in 2023

• March 17-18 at State Farm Stadium: Paramore and Gayle.
• March 24-25 at Allegiant Stadium: Beabadoobee and Gayle.
• March 31 at AT&T Stadium: Muna and Gayle.
• April 1-2 at AT&T Stadium: Beabadoobee and Gracie Abrams.
• April 13 at Raymond James Stadium: Beabadoobee and Gayle.
• April 14-15 at Raymond James Stadium: Beabadoobee and Gracie Abrams.
• April 21-23 at NRG Stadium: Beabadoobee and Gracie Abrams.
• April 28-29 at Mercedes-Benz Stadium: Beabadoobee and Gracie Abrams.
• April 30 at Mercedes-Benz Stadium: Muna and Gayle.
• May 5 at Nissan Stadium: Phoebe Bridgers and Gracie Abrams.
• May 6 at Nissan Stadium: Phoebe Bridgers and Gayle.
• May 7 at Nissan Stadium: Phoebe Bridgers and Gracie Abrams.
• May 12-13 at Lincoln Financial Field: Phoebe Bridgers and Gayle.
• May 14 at Lincoln Financial Field: Phoebe Bridgers and Gracie Abrams.
• May 19-20 at Gillette Stadium : Phoebe Bridgers and Gayle.
• May 21 at Gillette Stadium : Phoebe Bridgers and Gracie Abrams.
• May 26 at MetLife Stadium: Phoebe Bridgers and Gayle.
• May 27-28 at MetLife Stadium: Phoebe Bridgers and Owenn.
• June 2-3 at Soldier Field: Girl in Red and Owenn.
• June 4 at Soldier Field: Muna and Gracie Abrams.
• June 9 at Ford Field: Girl in Red and Gracie Abrams.
• June 10 at Ford Field: Girl in Red and Owenn.
• June 16 at Acrisure Stadium: Girl in Red and Gracie Abrams.
• June 17 at Acrisure Stadium: Girl in Red and Owenn.
• June 23 at U.S. Bank Stadium: Girl in Red and Gracie Abrams.
• June 24 at U.S. Bank Stadium: Girl in Red and Owenn.
• June 30-July 1 at Paycor Stadium: Muna and Gracie Abrams.
• July 7-8 at Geha Field at Arrowhead Stadium: Muna and Gracie Abrams.
• July 14-15 at Empower Field at Mile High: Muna and Gracie Abrams.
• July 22-23 at Lumen Field: Haim and Gracie Abrams.
• July 28-29 at Levi's Stadium: Haim and Gracie Abrams.
• Aug. 3 at Sofi Stadium: Haim and Gracie Abrams.
• Aug. 4 at Sofi Stadium: Haim and Owenn.
• Aug. 5 at Sofi Stadium: Haim and Gayle.
• Aug. 8 at Sofi Stadium: Haim and Gracie Abrams.
• Aug. 9 at Sofi Stadium: Haim and Gayle.
• Oct. 18-20 at Hard Rock Stadium: Gracie Abrams.
• Oct. 25-27 at Caesars Superdome : Gracie Abrams.
• Nov. 1-3 at Lucas Oil Arena : Gracie Abrams.
• Nov. 14-16 at Rogers Centre: Gracie Abrams.
• Nov. 21-23 at Rogers Centre : Gracie Abrams.

Taylor Swift Eras Tour international dates and opening acts

In June 2023, Swift announced international dates for The Era Tour. Here's where she's headed next at the conclusion of the U.S. tour:

• Thursday-Sunday, Aug. 24-27, 2023: Foro Sol, Mexico City, Mexico, with Sabrina Carpenter.
• Thursday-Saturday, Nov. 9-11, 2023: Estadio River Plate, Buenos Aires, Argentina, with Sabrina Carpenter.
• Saturday-Sunday, Nov. 18-19, 2023: Estadio Nilton Santos, Rio de Janeiro, Brazil, with Sabrina Carpenter.
• Friday-Sunday, Nov. 24-26, 2023: Allianz Parque, Sao Paulo, Brazil, with Sabrina Carpenter.
• Wednesday-Saturday, Feb. 7-10, 2024: Tokyo Dome, Tokyo, Japan.
• Friday-Saturday, Feb. 16-17, 2024: Melbourne Cricket Grounds, Melbourne, Australia, with Sabrina Carpenter.
• Friday-Sunday, Feb. 23-25, 2024: Accor Stadium, Sydney, Australia, with Sabrina Carpenter.
• Saturday-Monday, March 2-4, 2024: National Stadium, Singapore, SG, with Sabrina Carpenter.
• Thursday-Friday, May 9-10, 2024: Paris La Defense Arena, Paris, France.
• Friday, May 17, 2024: Friends Arena, Stockholm, Sweden.
• Friday, May 24, 2024: Estadio da Luz, Lisbon, Portugal.
• Thursday, May 30, 2024: Estadio Santiago Bernabeu, Madrid, Spain.
• Sunday, June 2, 2024: Groupama Stadium, Lyon, France.
• Friday-Saturday, June 7-8, 2024 : BT Murrayfield Stadium, Edinburgh, UK.
• Friday-Saturday, June 14-15, 2024 : Anfield Stadium, Liverpool, UK.
• Tuesday, June 18, 2024 : Principality Stadium, Cardiff, UK.
• Friday-Saturday, June 21-22, 2024 : Wembley Stadium, London.
• Friday-Saturday, June 28-29, 2024 : Aviva Stadium, Dublin, Ireland.
• Friday-Saturday, July 5-6, 2024 : Johan Cruijff Arena, Amsterdam, Netherlands.
• Tuesday, July 9, 2024 : Stadion Letzigrund Zurich, Zurich, Switzerland.
• Saturday, July 13, 2024 : San Siro Stadium, Milan, Italy.
• Thursday, July 18, 2024 : Veltins-Arena, Gelsenkirchen, Germany.
• Tuesday, July 23, 2024 : Volksparkstadion, Hamburg, Germany.
• Saturday, July 27, 202 4: Olympiastadion, Munich, Germany.
• Friday, Aug. 2, 2024: PGE Narodowy, Warsaw, Poland.
• Friday, Aug. 9, 2024: Ernst-Happel-Stadion, Vienna, Austria.
• Friday-Saturday, Aug. 16-17, 2024: Wembley Stadium, London.

Taylor Swift song list for Eras Tour

Taylor Swift told us on the opening night of The Eras Tour at State Farm Stadium that she planned to make the two-song acoustic mini-set near the end of her performance different at each concert. Other than that, this setlist from opening night is what you can expect to hear.

“Lover” album:

• “Miss Americana & The Heartbreak Prince.”
• “Cruel Summer.”
• “You Need To Calm Down.”
• “The Archer.”

“Fearless (Taylor’s Version)” album:

• “Fearless.”
• “You Belong With Me.”
• “Love Story.”

“Evermore” album:

• “’Tis The Damn Season.”
• “Marjorie.”
• “Champagne Problems.”
• “Tolerate It.”

“Reputation” album:

• “… Ready For It?”
• “Delicate.”
• “Don’t Blame Me.”
• “Look What You Made Me Do.”

“Speak Now” album:

• “Enchanted.”

“Red (Taylor’s Version)” album:

• “We Are Never Ever Getting Back Together.”
• “I Knew You Were Trouble.”
• “All Too Well (10 Minute Version).”

“Folklore” album:

• “Invisible String.”
• “The Last Great American Dynasty.”
• “Illicit Affairs.”
• “My Tears Ricochet.”
• “Cardigan.”

“1989” album:

• “Blank Space.”
• “Shake It Off.”
• “Wildest Dreams (Taylor’s Version).”
• “Bad Blood.”

Wild card — a different acoustic song each show

• “Mirrorball.”

“Taylor Swift” album:

• “Tim McGraw.”

“Midnights” album:

• “Lavender Haze.”
• “Anti-Hero.”
• “Midnight Rain.”
• “Vigilante (expletive).”
• “Bejeweled.”
• "Mastermind."

Eras Tour Night 2 setlist: Here's how Taylor Swift second song list differed from Night 1

Reach the reporter at  [email protected]  or 602-444-4495. Follow him on Twitter  @ EdMasley .

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Taylor Swift’s Eras era just got extended with new tour dates in the U.S. and Canada

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Hang on to those friendship bracelets , Swifties; Taylor Swift is firmly staying in her Eras tour era through 2024.

The superstar on Thursday announced another expansion of her massive stadium tour, adding 15 dates in North America next year, including a long-awaited six-night stint in Canada.

“Turns out it’s NOT the end of an era Miami, New Orleans, Indy and Toronto: The Eras Tour is coming to you in 2024,” the “Anti-Hero” singer tweeted and posted on Instagram . Eras tour vet Gracie Abrams will join Swift for the new shows, which begin in mid-October of next year and run through November.

The Grammy winner kicks off her sold-out Los Angeles tour stop Thursday, with six shows planned at SoFi Stadium in Inglewood — her longest stay in a single city so far. Nearly half a million concertgoers are set to descend on SoFi, with additional shows set for Friday, Saturday, Monday, Tuesday and Wednesday. Experts estimate the weeklong run could bring as much as $150 million in spending to the area, a welcome figure in a local economy struck by Hollywood’s writers’ and actors’ strikes and a hotel workers’ strike that could affect visitors.

Entertainment & Arts

The ultimate guide to seeing Taylor Swift at SoFi Stadium

Parking! Public transit! Fan chants! Friendship bracelets! Everything you need to know before you see Taylor Swift at SoFi Stadium for the L.A. stops of her Eras tour.

Aug. 4, 2023

The Aug. 9 show at SoFi was meant to close out the U.S. leg of the tour, but given Swift’s latest announcement, it will do so only for now. The hitmaker next jets off for shows in Mexico, South America, Asia, Australia and Europe through August 2024.

The tour will return to the United States in October 2024 with three shows in Miami, three in New Orleans, three in Indianapolis and six in Toronto. The Rogers Centre shows in Canada appear to mark the end of the ever-expanding tour — also for now.

The popularity of the 33-year-old’s music, her marketing savvy and her understanding of the modern digital news cycle have kept her at the forefront of the cultural conversation since the tour launched in March. The 44-song setlist includes a “surprise song” each night and often a celebrity guest.

It’s a love story, L.A. just says yes: How Taylormania took over the world

Cultural dominance. History-making album sales. Sold-out stadiums. Add them up, and Taylor Swift’s current moment has little precedent in pop-music history.

Aug. 1, 2023

The record-breaking road tour, teeming with viral moments , has provided a financial jolt to nearly every city it has stopped in and a legitimate 2.3-magnitude earthquake in Seattle last week.

The “Shake It Off” singer’s tour is expected to rake in more than $1 billion by the time it wraps next year. It already has transformed the American concert business with its sheer scale and ravenous fan demand, The Times reported. When tickets went on sale in November, Ticketmaster famously crashed under the pressure of millions of would-be customers, spurring a congressional antitrust investigation into the ticketing platform’s parent company, Live Nation Entertainment.

Times music critic Mikael Wood and staff writer August Brown contributed to this report.

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Nardine Saad covers breaking entertainment news, trending culture topics, celebrities and their kin for the Fast Break Desk at the Los Angeles Times. She joined The Times in 2010 as a MetPro trainee and has reported from homicide scenes, flooded canyons, red carpet premieres and award shows.

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Taylor Swift kicks off European tour in Paris with setlist changes

Taylor Swift fans from North America are going the extra mile — literally.

The pop star kicked off the 18-city European leg of her “Eras Tour” on Thursday in Paris, where she was joined in the París La Défense Arena by thousands of American Swifties who flew overseas to see her.

Thursday’s concert introduced a new setlist that reordered certain eras — including by moving “Red” up to earlier in the night — and combining the “Evermore” and “Folklore” eras, according to social media users who posted from the concert. She also performed songs from “ The Tortured Poets Department ” for the first time .

More than a quarter of tickets for the four Paris shows this weekend were purchased by Americans, according to Frédéric Longuépée, CEO of the París La Défense Arena. Tickets for the venue’s shows all sold in under an hour, he added.

“To the best of my understanding, a lot of Americans chose to come to Paris to attend this show and obviously visit our beautiful city,” said Longuépée, who estimated “something like 25–30%” of the crowd would be Americans, “which is big.”

Kennedy Smith, 21, skipped her college graduation to fly with her mother, Kathleen Smith, 56, from Texas to Paris to attend Swift’s concert instead.

Kathleen Smith said getting to see the singer was “nothing short of a miracle” — the pair stayed up all night in hopes of securing tickets, which cost them around $1,500 each. The two were first in line Wednesday to purchase merchandise at the venue, walking away with two bags full of Swift-themed gear.

Her daughter called the experience the “trip of a lifetime.”

“This is my graduation-from-college gift at Texas A&M,” she said. “And I’ve always wanted to come to Europe. ... And then to be seeing Taylor Swift, it’s just a dream come true.”

Securing tickets for the North American “Eras Tour” initially proved so difficult that the Senate Judiciary Committee held a hearing criticizing Ticketmaster’s “monopoly” after the platform canceled ticket presales in November 2022 amid overwhelming demand.

Some fans had reported that their invite codes failed to work, while others said they abruptly lost the tickets they had already placed in their cart. The chaos, which garnered a response from Swift herself , led Ticketmaster to offer some scorned fans a second chance at buying tickets.

The saga continued last year when Ticketmaster halted ticket sales for the “Eras Tour” shows in Paris and Lyon, after the website crashed amid technical glitches and hourslong wait times plaguing the more than 700,000 fans in the queue.

Zoe McCormack, a Canadian fan who experienced the Ticketmaster crash , said she managed to get tickets the following week for multiple nights in Paris, where she now lives. She said her non-VIP tickets here cost €190 each, or about $205, making them more affordable than U.S. tickets.

Many tickets for Swift’s shows in Europe cost only a fraction of what tickets cost for her U.S. dates, making them more financially accessible for North American fans who either failed to secure tickets in the U.S. last year or found prices too exorbitant. Some resale tickets sold for tens of thousands of dollars.

“I’m so happy that she came to Paris, especially since she has that ‘Paris’ song. I’ve been waiting for this moment ever since I moved to Paris,” McCormack said. “I’m so excited to be here. I can’t believe that it’s already here because we got the tickets almost a year ago. So it’s been a whole year of anticipation, getting the costumes ready, getting our bracelets ready.”

Traveling to see concerts abroad is not a new phenomenon, as buying tickets for concerts in the U.S. has become an increasingly competitive and highly expensive ordeal for fans of popular artists such as Swift, Beyoncé and Olivia Rodrigo . Many American fans of Beyoncé also opted to see her “Renaissance World Tour” in Europe instead .

Swift’s next stop, in Stockholm, expects to see about 10,000 American attendees, Stockholm Chamber of Commerce Chief Economist Carl Bergqvist told The Associated Press . Airlines have also added extra flights from bordering Nordic countries, he added.

The pop star was lauded last year by the U.S. Federal Reserve and several municipal governments for her economic impact as “The Eras Tour” boosted tourism revenue nationwide. Europe may experience the same effect, as Bergqvist said Stockholm’s 40,000 hotel rooms are sold out for Swift’s three tour dates there, and that “Eras Tour” concertgoers are expected to inject around 500 million Swedish krona, or more than $46 million, into the local economy.

Angela Yang is a culture and trends reporter for NBC News.

Nancy Ing is a Paris-based producer.

How Taylor Swift's Eras Tour Is Reportedly Set to Make History Yet Again

Taylor Swift's Eras Tour has already made history — and it's reportedly set to earn yet another milestone.

According to industry experts who spoke to The Sun , Swift, 34, is expected to rack up $500 million in merchandise sales alone as she finishes out her wildly successful, nearly two-year run. The projected number is twice as much as the tour grossed last year.

The 14-time Grammy winner is projected to earn $120 million in merch on the European leg of the tour alone, which she kicks off in Paris on Thursday, May 9.

"We expect the numbers to be insanely high," one source told the outlet of the projected merch numbers at shows in France, Portugal, the U.K., Germany, Italy and more.

The fan demand is unprecedented, the experts said, with ticket sales reportedly set to reach $2 billion on the final legs of the tour. In December 2023, the Eras Tour became the first tour ever to gross more than $1 billion in tickets, per Pollstar. (Swift herself became a billionaire thanks to the wide-ranging success of the tour.)

"Millions of fans have been waiting for this to happen, and they have been saving money to spend it on their favorite artist," one of the sources shared, adding: "The tour is the biggest ever, and Taylor is the most famous artist in the world, and they want to have their part of history."

Earlier this year, on the Asian leg of the Eras Tour , insiders noted that Swift sold more than 100,000 items on the online store alone in one single day — in addition to the massive sales at the venues.

"We have never seen this before," one of the sources told the outlet. "I worked with Michael Jackson but nothing came close to what Taylor is doing."

The Eras Tour has become a pop culture phenomenon after Swift began the run last March in Arizona. Swift performs for three-and-a-half hours every night, dazzling in multiple costume changes as she goes through each era of her career — performing songs from every one of her albums since debut in 2006. She also performs two "secret songs" at every show; tunes she only plays exclusively at each individual concert.

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• View history
• 1 Background
• 2 Stage design
• 3 Opening acts
• 5 Surprise songs
• 6 Special guests
• 9 Tour dates

Background [ ]

On October 25, 2012, in partnership with ABC News on the prime-time TV special All Access Nashville with Katie Couric – A Special Edition of 20/20, Swift announced that she would be launching a North American stadium and arena tour in early 2013 in support of her fourth studio album, Red . During a radio interview with WRVW, Swift mentioned that "It's nothing like any other tour before."

Swift told Billboard : "Of course, you know the tour will be a big representation of this record," Swift tells Billboard . "I'm so excited to see what songs the fans like the most and which ones jump to the forefront, because that's the first step. We always see which songs are really the passionate songs and the ones the fans are freaking out over the most, and those are the ones that are definitely in the set list. I can't wait for that."

Swift used Tom Petty's " American Girl " as her entrance song on her previous tour but now takes the stage to Lenny Kravitz's version of "American Woman". She sings a cover of The Lumineers's "Ho Hey" nightly, intertwined with her own "Stay Stay Stay".

Her meet and greet room for the tour was called Club Red .

Stage design [ ]

The stage for the Red tour is when Swift really started getting creative with her stage designs and therefore, add a more evolved look to her live shows. In fact, the shape of the Red Tour stage is very unique, it is in a U shape, with two pits, divided by a catwalk within the U stage. This permitted for fans to feel closer to Taylor during the show and have many interactions.

The main stage catwalk also had a crane that Swift went on during " Treacherous " and " We Are Never Ever Getting Back Together " for the show encore.

There was also a B stage at the back of the venue, with a round-shaped platform that lifted up. Swift would perform the surprise song of the set on this stage.

During the shows in Asia, the stage was been modified with several cuts, including:

• The U stage was completely removed and replaced by a standard T-shaped catwalk
• The overhead screen above the stage were removed, and there was only one back screen, not three.
• Many lighting were reduced.
• The crane at catwalk, the lifted platform on B stage and floating constellation during " Sparks Fly " was removed.

Opening acts [ ]

• Ed Sheeran (North America)
• Austin Mahone (North America, select venues)
• Joel Crouse (North America, select venues)
• Brett Eldredge (North America, select venues)
• Casey James (North America, select venues)
• Florida Georgia Line (North America, select venues)
• Neon Trees (Oceania)
• Guy Sebastian (Oceania, select venues)
• The Vamps (Europe, select venues)
• Andreas Bourani (Germany)
• CTS (Japan)
• Nicole Zefanya (Indonesia)
• Meg Bucsit (Philippines)
• Imprompt-3 (Singapore)
• IamNeeta (Malaysia)

Set list [ ]

• " State of Grace "
• " Holy Ground "
• " You Belong with Me "
• " The Lucky One "
• " Stay Stay Stay " / "Ho Hey"
• Surprise song
• " Everything Has Changed "
• " Begin Again "
• " Sparks Fly "
• " I Knew You Were Trouble "
• " All Too Well "
• " Love Story "
• " Treacherous "
• " We Are Never Ever Getting Back Together "
• " Stay Stay Stay " was removed from the set list since the second show in Philadelphia on July 20, 2013, but it was performed again during the first show in Kansas City on August 2, 2013.
• " Everything Has Changed " was removed from the set list after the North America leg, which concluded in Nashville on September 21, 2013.
• " Begin Again " was removed from the set list after the Oceania leg, which concluded in Melbourne on December 14, 2013.
• However, the 60s pop remix version of "You Belong with Me" was performanced again during shows in London.
• As the result of stage reduction during the Asia leg, " Treacherous " were removed from the set list.

Surprise songs [ ]

• Night 1: " I Almost Do "
• Night 2: " White Horse "
• Night 1: " Should've Said No "
• Night 2: " Cold as You "
• Night 1: " Tim McGraw "
• Night 1: " Forever & Always "
• Night 1: " Starlight "
• Night 2: " The Story of Us "
• Night 3: " You're Not Sorry "
• Night 1: " Today Was a Fairytale "
• Night 1: " You're Not Sorry "
• Night 2: " Our Song "
• Night 2: " Fifteen "
• Night 1: " The Best Day "
• Night 1: " Mine "
• Night 1: " Our Song "
• Nights 1 " Ours "
• Night 1: " Enchanted "
• Night 1: " Never Grow Up "
• Night 2: " The Best Day "
• Night 1: " Fearless "
• Night 1: " Safe & Sound "
• Night 1: " Teardrops On My Guitar "
• Night 1: " Haunted "
• Night 2: " Starlight "
• Night 2: " Highway Don't Care "
• Night 1: " White Horse "
• Night 2: " Fearless "
• Night 1: " Long Live "
• East Ruthfurd

Special guests [ ]

• March 19, 2013 – St. Louis: "Hey Porsche" with Nelly
• March 28, 2013 – Newark: "Everybody Talks" with Tyler Glenn of Neon Trees
• March 29, 2013 – Newark: "Drive By" with Pat Monahan of Train
• April 19, 2013 – Atlanta: " Both of Us " with B.o.B
• July 13, 2013 – East Rutherford: "My Songs Know What You Did in the Dark (Light Em Up)" with Patrick Stump of Fall Out Boy
• July 27, 2013 – Foxborough: "You're So Vain" with Carly Simon
• August 19, 2013 – Los Angeles: "Want U Back" with Cher Lloyd and "Brave" with Sara Bareilles
• August 20, 2013 – Los Angeles: "Closer" with Tegan and Sara
• August 23, 2013 – Los Angeles: "Anything Could Happen" with Ellie Goulding
• August 24, 2013 – Los Angeles: " Jenny from the Block " with Jennifer Lopez
• August 27, 2013 – Sacramento: " The Last Time " with Gary Lightbody of Snow Patrol
• September 19, 2013 – Nashville: "I Don't Want This Night to End" with Luke Bryan
• September 20, 2013 – Nashville: "What Hurts the Most" with Rascal Flatts
• September 21, 2013 – Nashville: "I Want Crazy" with Hunter Hayes
• February 1, 2014 – London: "Lego House" with Ed Sheeran
• February 2, 2014 – London: "Money on My Mind" with Sam Smith
• February 4, 2014 – London: "Breakeven" with Danny O'Donoghue of The Script
• February 7, 2014 – Berlin: "I See Fire" with Ed Sheeran
• February 10, 2014 – London: "Next to Me" with Emeli Sandé
• February 11, 2014 – London: "Burn" with Ellie Goulding

Gallery [ ]

• While Swift performed " Love Story " in Chicago, Illinois, a bug flew into her mouth.
• In Nashville, TN, Swift performed while sick.
• In San Antonio, Texas, Swift sneezed amid her opening lines in the tour. Shortly afterward, she added "I sneezed, it's a live show, ladies and gentlemen."

Tour dates [ ]

• 1 List of Taylor Swift's ex-boyfriends
• 2 The Tortured Poets Department photoshoot
• 3 The Smallest Man Who Ever Lived