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“We turned down travel that didn’t fit our business model”: Niche tips from Niche Travel Group

Post date: Nov 8 2023

Date: Nov 8 2023

By: Kathryn Folliott

TORONTO — You can’t be all things to all people – that’s profitable wisdom for any business, and especially travel agencies that go the specialty route.

It’s a lesson Faith Sproule has learned well in her years as owner of the aptly-named Niche Travel Group. The Dartmouth, NS-based agency was honoured at the recent Affluent Traveler Collection (ATC) symposium in Miami, winning the Chairman’s Award for Outstanding Sales Achievement.

As reported earlier this week, only four agencies out of more than 300 members in the U.S. and Canada took home awards at the luxury travel event. Not only that, but Niche Travel Group was the only Canadian agency in that group of four.

Nicole Mazza, Chief Marketing Officer for The Affluent Traveler Collection, singled out Niche Travel Group for its innovative offerings, customer service and creative marketing.

Naturally, Travelweek wanted to know more, so we asked Sproule to share her thoughts on what makes Niche Travel Group a winner – and how specializing with a selection of unique core products reaps benefits

Faith Sproule, owner, Niche Travel Group (centre) with Kathryn Mazza-Burney, CSO, The Affluent Traveler Collection (left) and Nicole Mazza, CMO, The Affluent Traveler Collection (right)

Travelweek: What does it mean to you, as the owner of Niche Travel Group, and to your team, to win this award?

Sproule: “It was an incredible honour and a complete surprise for the Niche Travel Group team to win this amazing award. It validates the path that we’ve been on for the last decade, focusing on specialized ‘niche travel’, and not attempting to be a full-service agency that books everything for everyone. We built a team first, anticipating the growing demand for experienced advisors who can offer advice based on personal experiences traveling with these luxury brands. Just as important, we turned down travel that didn’t fit our business model, with a clear vision in mind of what the future could look like if we could focus on what makes money in the long term. .

Travelweek: ATC noted that Niche Travel Group was honored in part for its innovative offerings, customer service, and creative marketing. Can you provide us with some examples?

Sproule: “Our innovative offerings are twofold. First we offer advisor-escorted groups to destinations like Tuscany, Ireland, Morocco, France, etc. Our advisors truly get to know the clients during the booking process, so that by the time we embark on these large group journeys, everyone feels like they are traveling with their best friend. We also have hosted Music River Cruise Groups with AmaWaterways.“Many advisors provide exceptional customer service to our clients. By focusing on luxury travel and turning away air-only bookings, our advisors have more time to send out ticket wallets, luggage tags, bon voyage and welcome home emails. We’ve also started using Zoom and Google Meets when a face-to-face meeting is necessary, including when clients are in a destination experiencing a travel emergency.

“As for creative marketing, advertising can sometimes be a black hole that swallows profits, so we primarily use social media and a weekly newsletter that I write. I am not a travel writer, and they may not be perfect, but they have an opening rate of over 50%. It’s a case of ‘Ready, Fire, Aim’ – remember, over-analysis leads to paralysis!” .

Travelweek: You mentioned that Delta has added twice-daily direct flights out of Halifax to LaGuardia starting in June 2024, and I celandair is on its way back starting in May 2024. More lift, which is great! Are there any gaps in lift out of YHZ that you’d still like to see filled, and can you tell us what’s selling especially well for your agency in 2024?

Sproule: “The Delta flight to New York is fabulous, but I have noticed that they don’t offer connectivity from LaGuardia to Europe, Hawaii, or South America. It will be excellent for trips to New York or other U.S. cities and great for Nova Scotia Tourism, but won’t help us get clients to Europe or exotic destinations. The Icelandair flight will be fabulous for most of northern Europe.

“We are all hoping that WestJet brings back our direct flight to Dublin, Glasgow or Paris. What I feel we are missing is a direct flight to Portugal, Spain, Greece or Italy. I think the easiest option would be a direct flight to Lisbon, given the favourable flying time from Halifax.

“If Air Transat could offer a Montreal – Halifax – Lisbon flight that would be perfect!

“Our river cruise groups with AmaWaterways are selling very well, and many of our advisors now have a loyal following of clients who want to go on a new group journey with them every year. Our escorted groups fill up quickly, but it took years to build that loyalty. Not all advisors make great escorts and hosts; you need the right personality and skill set.”

Tags: Lead Story, Niche Travel Group

Kathryn is Editor at Travelweek and has worked for the company since 1995. She has travelled to more than 50 countries and counts Hong Kong, Jerusalem, the Swiss Alps and the Galapagos Islands among her favourite destinations.

Enriching your life one vacation at a time

Douro River Cruise in Portugal – Apr 13 -20 2024

Join our Niche Travel Group Hosted River Cruise group to Portugal and save over $1200 per person with Exclusive Prices !

Cruise from : porto to porto april 13 -20 2024, pre and post cruise options available in lisbon and the algarve., prices start at $4215 per person canadian with all taxes, port charges and gratuities included., upgrade to a french balcony cabin for $1241 per person, upgrade to a double balcony cabin for $1860 per person.

Additional Charges • Airport Transfers • International flight

Non-Refundable Deposit is $1000 per person.

Final payment is due by Jan 20 2024

Board the ship for your Enticing Douro cruise. (D)

Entre-os-Rios translates to “between the rivers,” and this small village is, quite appropriately, located at the confluence of the Tâmega and Douro rivers. This tranquil village offers an authentic slice of Douro River life. In the afternoon, indulge in a traditional Portuguese lunch with your fellow travelers in Entre-os-Rios at a local quinta – a country estate – for a truly authentic culinary experience. (B,L,D)

Visit the Baroque-style Palacio de Mateus and its gardens. Inside the house, you’ll see interesting furnishings, paintings and a ceiling of intricately carved wood. The gardens here are considered some of the most beautiful in Portugal. Later in the day, savor the flavors of Portugal’s renowned fortified wine, vinho do porto, made exclusively in the Douro Valley. Head to a local quinta for your authentic Port-wine tasting experience and enjoy the sweet nectar of this fascinating region. (B,L,D)

Drive to Salamanca, a UNESCO World Heritage Site. Built of golden sandstone, Salamanca is known as a “living museum,” and you will have an opportunity to step back in time to the Middle Ages during your escorted tour, which includes the city’s elegant university buildings, the New Cathedral, the intriguingly decorated House of Shells and Plaza Mayor. (B,L,D)

Spend time soaking up the beauty of the Douro River as you cruise to Barca d’Alva, where you will visit Castelo Rodrigo, a small fortified village perched high on a hilltop with centuries-old walls, steep narrow streets and fantastic views. You can also opt to hike up to the village should you wish a more active exploration. While here, taste some delicious locally grown produce. Be treated to an exclusive dinner at Quinta da Avessada, where you’ll enjoy an authentic and traditional dining experience complete with entertainment. Quinta da Avessada is also a fascinating interactive museum commemorating the history and culture of wine in the Alto Douro region, so you’ll have fun discovering all the various stages of wine production as well as doing plenty of tasting. (B,L,D)

Travel to picturesque Lamego, home to one of the most important pilgrimage sites in all of Portugal, where you’ll go to the Nossa Senhora dos Remédios (Sanctuary of Our Lady of Remedies). The shrine features a staircase of nearly 700 steps, beautifully decorated with white and blue tiles, which the more active adventurer will want to climb on a guided hike. Concluding both tours, you will have the opportunity to sample local traditional specialties, such as bôlas de Lamego, bread filled with smoked ham; presunto, a type of dry-cured ham; and Espumante, a Portuguese sparkling wine. (B,L,D)

The colorful city of Porto blends the best of old and new, which you can discover on an escorted tour of the historic quarter, a UNESCO World Heritage Site, including the Cathedral, one of the city’s oldest monuments; and the São Bento Railway Station, known for its blue and white tile panels depicting scenes from Portuguese history. You’ll also enjoy a tasting of Port, Portugal’s most renowned contribution to the world of wine. If you prefer to get more active, you can go on a guided hike and then enjoy a Port wine tasting. Enjoy a free afternoon to explore all of Porto’s charms on your own. (B,L,D)

Disembark the ship and prepare for your flight home. (B)

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Find a Travel Niche: A Step-by-Step Guide

I am a HUGE advocate of agents finding a travel niche. I push for it for multiple reasons—one of which is that having a niche makes it easier to find a host agency  that fits your needs (one of the main points of my site). If that didn't get your tail wagging in excitement, I'm sure the fact that having a travel niche makes it easier to grow your agency—allowing you to make more money—will do the trick. 😊

Repeat after Me: A Travel Niche Isn't Scary.

With internet competition, being an expert helps you differentiate.

Do me a favor. When you think niche, don't get all stressed and think it needs to be something off-the-wall like scholar tours to medieval battle sites.  Your travel niche doesn't need to be complicated or rare (but it can be). Niche travel can mean you're specializing in a certain demographic, a type of travel, a destination, or any other number of things.

Put simply, having a travel niche means you put boundaries on what you sell. It can be a broad niche (luxury travel) or a niche with a narrow focus (educational tours for ESL students). You can't be an expert on everything, so narrow it down and decide what you will be an expert on. With internet competition, being an expert helps you differentiate.

Passion. Passion. Passion!

Finding a piece in the niche travel pie isn't as hard as you might think. With the millions of hobbies, destinations, and types of travelers there are possibilities abound. The key to finding a successful niche for your agency is making sure it's not only a niche but that your heart is into it.

With the millions of hobbies, destinations, and types of travelers the possibilities are abound.

I started a side business earlier in my career. It had great potential, yet it flopped. There was demand, no competition, and I had relationships with my potential buyers. So why did it flop? In hindsight, it's obvious—I didn't have the passion for it. That was a big lesson for me.

When you choose a travel niche, look beyond if there is a market and how much competition you face. Don't forget to make sure you have an undying passion for that niche.

Need a little inspiration? Take a listen to our podcast ( listen to more episodes ) with Boutique Japan and how they found their niche:

Or hear about how a former WestJet employee changed his love of aviation into a travel agency that only sells air while charging a $60-500 CAD ticketing fee per ticket.

DeJuan Shorter, travel advisor and owner of The Timely Traveler, stumbled on his niche: sabbatical travel. Take a look at how that happened in the video below:

Or what about Molly Williams, CEO of The Optimists Travel, who, when she decided it was time to get off the road and settle down at home to start her family, started a travel agency focused on moving bands and their crews across the US and the world during their tours?

Examples of Travel Niches

We had a great idea come in from an advisor taking our 7 Day Set Up program ! Here we have this great article and even a freak'n brainstorming exercise for you... but we don't give examples of any of the common niches in the travel industry. #fail

So, I'm happy to announce, with the help of a 7DSer, we finally got smart. In fact, we took it a step further to create an entire pdf list of niche examples, under some umbrella categories. Is it exhaustive? No. But will it get your niche gears going? I sure hope so! Just click below on the image to download it!

Use these as a guide but don't feel like you have to be limited to these by any means. Remember, this is YOUR business and you get to design it the way you believe is best!

Finding a Travel Niche—A Brainstorming Guide

How in the world can you find your travel niche? Don't worry, I've got a little How to Find a Travel Niche Worksheet to help you. We're going to go over how to do the worksheet below but if you'd like an example, you can also download our completed sample worksheet to see how we did it.

Want to fill one out for yourself? You can download HAR's "Find a Travel Niche Worksheet" below! (If you're drawing a blank, don't worry. We go through the worksheet step by step to help get your brain revving with ideas.)

Below you can subscribe to get HAR's niche worksheet PDF! Just enter your info and it will land in your inbox in a jiffy (new subscribers will need to confirm their subscription, first!).

Below we chat through the worksheet's steps to help get your creativity flowing.

Step 1: Brainstorming Your Travel Niche

Here's a little fodder to help fuel ideas for each of the columns in the worksheet:

Hobbies Column

We already discussed that passion was key to a successful niche. This column helps identify what you love to do, your strengths, and where you're considered an expert already.

• What are you passionate about? (e.g. politics, gymnastics, stitching)
• What do you have in-depth knowledge of? (e.g. wines, gardening, fishing, maritime history)
• What are you good at? (e.g. cooking, stand-up comedy, building rockets) 
• What do you do in your free time? (e.g. genealogy, write, read wedding magazines)

Write down all answers that come to mind without passing judgment. That means adding underwater basket weaving without questioning if it's a passion or just a fad. (Though we really hope it's a fad.)

Network Column

You can be successful without a network but it's much harder since you have to build trust and establish your expertise. Utilizing the networks you already have in place—or ones you can easily break into—is going to save you a lot of time, energy, and money. The most successful agents have an existing network that they were immediately able to market to. This column helps you recognize your connections.

What business networks do you belong to? (e.g. BNI, union, boards)

• What events have you attended recently? (e.g. PTO meeting, tweetup, dog training class)
• What are the common hobbies of your friend groups? (e.g. Hiking, golfing, drinking, scuba diving)
• What groups do you belong to? (e.g. Cancer support group, ski club, bible study) 
• What groups/networks do your close family/friends belong to? (e.g. Your kids, partner, parents, neighbors)

Another one to check out is your FB network. And I've got sad news for you here. It used to be a lot easier to map connections but FB made a change to their API in early 2015 that doesn't allow APIs to pull data on your friends. 🙁 It was SO much easier before! But here's how you can do it manually: 

Manually go through FB friends:  

Tedious, I know. You can either look through your friend list on FB or you can download the data. How do you download your Facebook friends?

• Make sure you are logged in to your Facebook account.
• Click on the “Account” profile pic icon at the top right portion of your screen.
• Go to >>> “Settings & Privacy” then go to >>> "Settings"
• This will bring you to "General Account Settings." From here you click on >>>"Your Facebook Information" (this is below "General Account Settings" on the left)
• On this page, you'll go to >>>"Download Your Account Information ."
• Once you're on this page, you need to enter a date range at the top of the page. From here you can select what info you want to include in your download. For the purposes of this exercise, I recommend at the very least:
• Collaborations
• Friends & Followers
• Once you've made all the selections you want to download, click on the button at the very bottom of the screen >>> "Request Your Download." Once your file is ready, they will send you a notification (mine only took a minute to create).

There are a ton of options for what you can include in your download! It nothing else, it will refresh your memory on groups, hobbies, events, and individuals you've been connected to in the past that may not be top of might!

Destinations Column

Since a travel niche can be a certain destination, this will help uncover any themes in what type of destinations you like.

• Of the places you've been to, what are your favorites?
• What places are you dying to see?
• What do the destinations you listed above have in common? (e.g. castles, weather, good food)

Since we're all travel lovers, this one can get long. If it does, don't worry. Write them all down now and you can go back and group them into common themes later.

Type of Travel Column

This one is a bit harder to explain. I like to think of it as the icing on the cake. It's just another way to discover what type of travel you enjoy and add that as an element to your niche. Consider these questions:

• Is there a particular demographic you'd like to sell to? (e.g. families/groups, seniors, music lovers)
• What price tag would you feel comfortable selling? On this one, don't be afraid to push your comfort zone. Many agents make the mistake of pushing their spending habits on their clients. (e.g. luxury, bargain)
• What type of travel do you enjoy? (e.g. adventure, all-inclusive, tours, groups, independent)

Whew! You're done. Time to take a little break. Come back in 2 days with a fresh mind and run through it again—you'll be surprised what a few days of sitting on it can do for new ideas.

Step 2: Connecting the Dots to Find Your Travel Niche

Now that you've got your list you're going, it's time to take a look and circle the top 3 hobbies and top 3 destinations you're most passionate about.  Don't worry if you have more or less, you can always adjust this next step to work with your chosen hobbies/destinations.

On page 2 of the Finding Your Travel Niche Worksheet, we'll be focusing on actual niche possibilities. Typically, they will come from one of your hobbies and/or destinations. We've created a nice little template on page 2 for you to put your top hobbies and destinations. Each hobby and destination you circled gets its own box. You'll be filling in each box with relevant list items that you have on page 1.

I found it easiest (and more fun!) to cut out the boxes so I could easily move them around. Specifically, I would take one box at a time to work on, place it on page 1 and go down my lists to see which items fit with that box's hobby or destination. If you're working on a hobby, take a look at the Destinations column first. If your box is for a destination, start with the hobby column.

To start, you're looking for connections between your columns. The common factor between those columns is they're all driven by some sort of passion—a must to be successful. Write down the topics that fit together well in your Niche Possibilities boxes. 

Warning: Some of your topics may just never pan out. You can always come back if inspiration strikes on something you thought was a dead end. For me, I could not think of a way to incorporate my love of dogs into a travel niche I would enjoy. Finding dog-friendly hotels around the US or learning the rules of moving dogs around? No thanks.

Narrowing it Down Even Further

Once you've put together some possibilities from your hobbies and destinations columns, you're going to add your travel type column into the mix. This narrows the funnel even more. Does your current list of hobbies/destination groupings fit into the type of travel you want to sell? For instance, my ski hobby and cold weather destinations fit well with my love of adventure and group travel.

Don't feel that you can only pick one item from each column. You can mix and match with multiple topics from each column to create your travel niche.

If you can't find an obvious fit, look for a way to customize it to fit your passions or set it aside.

One last thing. Don't feel that you can only pick one item from each column. You can mix and match with multiple topics from each column to create your travel niche. You could have adventure travel for groups and singles to a certain destination. Or trips for women-only to multiple destinations. It's up to you.

The Final Test

The hope is that since your circles in life are usually based on common interests, you'll have some networks already in place—people who see you as the expert for your niche.

Your possibilities should be looking great. Mouth-watering, actually. Now the final test to see if this is a realistic possibility is to think about how easy it's going to be to find clients. You want to find out if you have an existing network to tap into. So let's take a look at your network column.

The hope is that since your circles in life are usually based on common interests, you'll have some networks already in place—people that see you as the expert for your niche or participate in your hobby with you.

If you do find some networks that work, write them in the box.

If you don't have a network, all is not lost. Having an existing network helps tremendously but not having one shouldn't deter you. Brainstorm ways you can break into that niche's target market. Don't forget to check the InMap and Facebook Map we discussed above to find people that may be able to open up doors for you.

Your Niche List

As I started filling in the boxes I would think of other ideas that weren't originally on my lists but I thought would really fit in well with that box. Don't be afraid to add them! That's the best part of brainstorming, you never know where it's going to lead!

This worksheet should leave you with a decent list of travel niche possibilities. And not just any travel niches, but well thought out niches that fit your personality and that you believe in. If you had a really hard time narrowing your list down to just 3 hobbies and 3 destinations, or maybe you had 5 destinations that most interested you, don't worry. Print off as many copies of page 2 as you need but remember, the point of this exercise is to narrow it down to those you are most passionate about!

Next up, you need to sit down and decide which travel niches are most feasible, work with your lifestyle, and start doing some competitive intelligence! Maybe it's time to choose a travel agency name ? Or learn more about starting a travel agency from home?

Need More Guidance Starting an Agency?

Finding a niche is just one piece of a very complex puzzle of starting an agency. If you're wanting more help nailing down a niche to help get your agency off the ground, check out HAR's new course on starting an agency, The 7 Day Set Up Accelerator Course .

The course is written and taught by yours truly and Bridget Lee, a professional educator with deep roots in the travel industry. Maybe you notice a last name similarity? We're sisters and we both came up in a family that is deeply rooted in the industry. Check it out !

Congrats—you made it through! I hope I encouraged you to find a travel niche for your travel agency and led you through how to find one you love. When starting up, it's easy to fall prey to the "I'll take any booking I can get" mentality and avoid a niche. Start strong and know exactly what your business is and where you want to go with it. Good luck and let me know what travel niche you end up with!  Find me on  Facebook ,  LinkedIn and Instagram .

Photo Credit:  Jniceliem

[Editor's note: This post was originally published Aug. 14th, 2012, and was updated on publish date listed.]

About the Author

Steph grew up in the travel industry, helping on and off with her mom's homebased travel agency. She has worked with thousands of agents in her role as a former host agency director before leaving in 2012 to start HAR. She's insatiably curious, loves her pups Fennec and Orion, and -- in case you haven't noticed -- is pretty quirky and free-spirited.

If you’re looking for Steph, she leaves a trace where ever she goes! You can find her on Facebook, Instagram, LinkedIn (her fav) and Pinterest as 'iamstephly'. 🙂 You can also catch her on her Substack, Bumblin' Around, where she writes on things outside the world of HAR.

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What's Trending in Niche Travel Tours?

Puglia, Italy, one of the trending destinations for Explore Worldwide. Photo: Shutterstock.com

There’s a niche tour and itinerary for every traveler—birdwatching, hiking, heritage, culinary, wine, photography, solo, female, architecture, cheese, wellness, bucket list, polar bears—even sloths. Here is a sampling of some of the most popular tours trending.

Intrepid Travel Intrepid has always been somewhat niche–it’s known as the world’s largest small-group adventure travel company, and over 65 percent of its travelers are solo females.

“We are seeing a lot of niche travel around climate action and responsible travel with citizen scientist programs,” says Matt Berna, Intrepid Travel President, North America. Intrepid is the only global tour operator with verified science-based carbon reduction targets (a climate scientist is on staff), he says.

“The fragile environment that props up the global tourism industry is facing an existential crisis and travel itself is perpetuating the problem,” says Berna. “To help address this, we have launched our first-ever Citizen Science program in Antarctica.”

Citizen Science is voluntary research collected through public participation—travelers share and contribute data they observe to a variety of projects. There are five programs ranging from the NASA Globe Observer, which observes cloud movements in concert with NASA satellite flyovers to Seabird Survey where travelers record wildlife viewings to help scientists better understand seabird migrations in the Southern Ocean.

“One of our most exciting onboard Citizen Science projects is the Happywhale project,” says Berna. Guests are encouraged to take photos of whale sightings and upload them online, after which scientists can identify them by their unique markings and track them around the globe.

While the five programs will be available on all Intrepid Antarctic sailings, Intrepid will also be running two exclusive departures next year in partnership with WWF Australia, in which travelers will be joined onboard by scientists from WWF and the University of California Santa Cruz. The 14-day WWF Journey to the Circle and the 11-day WWF Giants of Antarctica will host a team of marine biologists conducting scientific research on Antarctica's great whales to better understand their ecology and migration corridors under changing climates. Chris Johnson, Global Lead of WWF’s Protecting Whales & Dolphins Initiative will travel on both of these  Intrepid sailings with guest researchers from UCSC, including renowned whale ecologist Dr. Ari Friedlander.

Intrepid also recently relaunched its Real Food Adventures tours. Following a pandemic-induced hiatus, the reimagined tours now include 21 plant-based experiences with favorites like Mexico, India, and Vietnam, as well as newer itineraries in South Korea, The Balkans, Israel, and Palestine.

While the new journeys still feature signature meals with traditional meat and fish dishes, the trips have been redesigned to show the importance of balance and moderation when it comes to making small but significant changes toward a more climate-friendly lifestyle, says Etti.

One example: the South Korea Real Food Adventure, where travelers visit South Korea’s slow food capital in Jeonju, dive deep into seafood in Busan, and experience the labyrinthian Gwangjang Market in Seoul, famously featured in the Netflix series Street Food. On day four, travelers will immerse themselves in the plant-based experience during a temple stay in Gyeongju, which includes a plant-based dinner with chanting meditation and an optional martial arts class.

How to choose a travel niche: Exploring niche tourism in the travel Industry

• June 2, 2023

Niche markets in the travel industry are specialised segments that cater to specific interests, demographics, or travel styles. They help businesses in the industry target their offerings and better cater to their customers’ needs.

This article aims to explore the concept of these niche markets. It seeks to illustrate how they function, their increasing popularity, and their role in shaping the future of tourism. 

What is niche tourism?

Niche travel and niche tourism refer to specialised travel experiences catering to a specific interest, activity, or demographic group. Rather than offering broad, one-size-fits-all travel experiences, niche tourism providers deliver tailored services and packages to accommodate their target market’s unique preferences and needs. This can encompass numerous specialisations, from adventure or eco-tourism to wellness, cultural, and food tourism.

Importance of choosing a travel niche

Choosing a travel niche is important for both travel providers and travellers for several reasons:

• Customer satisfaction: Tailored services and packages increase the likelihood of customer satisfaction as they align more closely with individual interests and expectations
• Market differentiation: In a highly competitive industry, carving out a niche allows businesses to distinguish themselves from competitors, positioning them as experts in a particular area
• Increased loyalty: Niche travel experiences can foster increased customer loyalty, as customers who have had their specific needs and interests met are more likely to return
• Sustainable business growth: Focusing on a niche can help travel providers achieve sustainable business growth. They can better understand their market, streamline their offerings, and refine their marketing strategies, leading to more efficient operations and stronger customer relationships
• Enhanced experiences for travellers: Choosing a niche allows them to have more personalised and enriching experiences. They can immerse themselves more deeply in their interests and activities, resulting in more fulfilling journeys

Understanding niche travel

Niche travel is hugely significant for both travellers and travel industry providers for several reasons:

• Personalisation: Niche travel allows for customised experiences that cater to specific interests, creating a more personalised and enjoyable travel experience
• Expertise: Niche travel companies often have a high level of expertise in their particular area, enabling them to provide  in-depth experiences and knowledge
• Community: Travellers with shared interests can form a sense of community, enhancing their overall travel experience

Differentiating niche travel from mainstream tourism

Niche travel and mainstream tourism differ in several key aspects:

• Broad vs Specialised: Mainstream tourism caters to a wide audience and typically includes popular destinations, attractions and experiences. Niche travel, on the other hand, is specialised, targeting a specific demographic, interest, activity or offbeat destination
• Mass market vs Personalised: Mainstream tourism is often mass-market-oriented with broad appeal, whereas niche travel focuses on delivering personalised experiences
• Generic vs Unique: Mainstream tourism often offers generic, one-size-fits-all experiences. In contrast, niche travel focuses on unique experiences tailored to the specific interests or needs of the traveller

Exploring the concept of experiential and specialised travel

Experiential and specialised travel, often considered a subset of niche travel, prioritises unique, immersive experiences:

Experiential travel

This form of travel prioritises personal and unique experiences over sightseeing. The goal is to immerse oneself in the local culture, meet the locals, and engage in activities characteristic of the destination.

Specialised travel

Specialised travel focuses on a specific interest or activity, such as wine tasting, skiing, horse riding, cooking, yoga, dancing, wildlife photography, or yoga retreats. These tours are typically led by experts in the field and offer a deep dive into the particular interest.

In both experiential and specialised travel, the emphasis is on creating meaningful, personal experiences rather than just visiting a destination.

Benefits of choosing a travel niche

There are many benefits to be gained from choosing a travel niche to focus on. 

Personal fulfilment and passion-driven travel experiences

Choosing a travel niche allows for deeply personal, fulfilling experiences that cater to one’s passions and interests. A culinary enthusiast may opt for food tourism, for example, immersing themselves in the local cuisine of different regions, thereby enriching their gastronomic knowledge and skills. The connection between personal passion and travel provides a unique, deeply satisfying experience that extends beyond typical sightseeing.

Building expertise and becoming an authority in a specific area

When individuals or businesses focus on a travel niche, they can develop in-depth knowledge and understanding of that area, becoming experts in that field and enhancing their reputation and credibility. For instance, a travel agency specialising in eco-tourism can accumulate a wealth of knowledge about sustainable travel practices and destinations, setting them apart from generalist competitors.

Targeting a specific audience and creating unique travel offerings

Choosing a travel niche allows businesses to target a specific audience with unique travel offerings. This specificity can aid in designing marketing campaigns and packages that speak directly to a defined group’s interests, needs, and expectations, thereby improving the effectiveness of marketing efforts. For example, a company with a niche in adventure tourism can tailor its offerings to thrill-seekers and outdoor enthusiasts, providing experiences that general travel agencies might not offer.

Opportunities for collaboration and networking

Focusing on a travel niche opens opportunities for collaboration and networking. Businesses can collaborate with other organisations, cross-promote each other, and engage with influencers or thought leaders to enhance their visibility and credibility. For example, a travel agency focusing on wellness tourism might partner with yoga studios or wellness coaches to offer retreats or workshops, enhancing their services and strengthening their network.

Identifying niche markets in the travel industry

Adventure and outdoor travel.

Adventure and outdoor travel cater to individuals who crave physical activity, exploration, and nature-based experiences. It’s a broad category that can include anything from mountain climbing and hiking to off-the-beaten-path tours and camping in remote locations. Adventure travel can also involve paragliding, rock climbing, or white-water rafting, appealing to thrill-seekers and those hunting an adrenaline rush.

Culinary and food tourism

Culinary and food tourism is all about exploring a region’s culinary traditions and food culture. This type of travel involves food tours, cooking classes, wine tastings, and farm-to-table experiences. Culinary tourism allows travellers to dive deep into local food scenes, taste authentic dishes, and learn about the history and tradition behind regional cuisines.

Wellness and spa retreats

Wellness and spa retreats focus on relaxation, self-care, and holistic experiences. This market includes yoga retreats, meditation workshops, spa treatments, and other health-oriented activities that aim to rejuvenate the body, mind, and spirit. Wellness retreats often occur in serene environments such as beach resorts or mountain lodges, offering travellers an escape from their daily routine and stress.

Cruise travel

Cruises are a popular niche market that offers unique sea experiences and can vary greatly in destinations, sizes, and themes, from luxurious world cruises to river cruises, from family-friendly cruises to expedition cruises for adventure seekers. Cruises often offer comprehensive packages that include accommodation, food, entertainment, and excursions, providing an all-in-one travel solution for many tourists.

Ski tourism

Ski tourism targets winter sports enthusiasts. Travellers might head to mountainous regions for skiing, snowboarding, and other winter activities. Ski resorts often provide comprehensive services, including equipment rental, ski lessons, accommodation, and après-ski entertainment, making it a popular choice for winter holidaymakers.

Scuba diving holidays

Scuba diving breaks cater to those who are interested in underwater exploration. Travellers often visit exotic locations known for their coral reefs, marine wildlife, and clear waters. This niche market includes the diving experience itself and often offers diving instruction, equipment rental, and other related services.

Sustainable, environmental and eco-tourism

Sustainable and eco-tourism is a rapidly growing niche in the travel industry, focusing on responsible travel practices. This niche promotes travelling in a way that respects local culture and environment, minimises impact on nature, and contributes to conserving natural and cultural heritage. Eco-tourism often involves visiting pristine, fragile, and relatively undisturbed natural areas, contributing to their preservation. Sometimes it also incorporates volunteer holidays where people spend their time helping conserve the environment.

Sports and sporting events tourism

Sports and sporting events tourism is a niche market that attracts sports enthusiasts and fans. This can involve travelling to participate in sporting activities like golf, cycling, or swimming or attending major sporting events such as the Olympics, the World Cup, or the Super Bowl. This niche often provides related services such as ticket booking, transportation, and accommodation.

Medical and wellness tourism

Medical and wellness tourism combines medical treatments with leisure travel. This niche caters to individuals who travel to receive medical treatments such as surgeries, dental procedures, or wellness therapies that may not be easily accessible or affordable in their home country. After receiving medical treatment, these travellers often take the opportunity to recuperate and relax at their destination.

Factors to consider when choosing a travel niche

When deciding which travel niche to specialise in, there are several considerations. 

Personal interests, passions, and expertise

When choosing a travel niche, it’s essential to consider one’s interests, passions, and areas of expertise. If you deeply understand and love a particular area, this can enhance your services, make your work more enjoyable, and resonate strongly with your target audience.

Market research and demand analysis

Conducting thorough market research and demand analysis is essential. Travel agents must understand the trends in the travel industry, identify which niches are growing, and assess the demand for different travel experiences. It’s also essential to consider your potential customers’ demographics, preferences, and behaviours.

Competition analysis and identifying gaps in the market

It’s important to research what other providers in your potential niche offer and identify market gaps. If there is an underserved area that aligns with your interests and expertise, this could present a unique business opportunity.

Accessibility and feasibility of the niche

Accessibility and feasibility are other crucial factors to consider. Some niches may require more resources or specific expertise to execute successfully. For instance, arranging adventure travel experiences might require extensive knowledge of safety protocols and outdoor survival skills. Assessing the feasibility of your potential niche ensures you can provide high-quality, reliable services.

Potential profitability and sustainability

While a niche might be personally fulfilling and have a good demand, it must also be financially viable for it to be a good business choice. It’s also important to consider the sustainability of the niche. Some niches may be trendy but have little long-term potential, while others, such as eco-tourism, align with long-term trends towards more sustainable and responsible travel.

Steps to choosing your travel niche

So, how do you choose your particular travel niche? 

1. Research and explore different niche markets

Your journey to choose a travel niche should start with broad research to explore different niche markets in the travel industry. This step involves learning about various travel niches, understanding what they entail, and identifying the ones that resonate with you.

2. Evaluate your personal interests, skills, and experiences

Next, evaluate your interests, skills, and experiences. Reflect on the types of travel that excite you, and consider your strengths and experiences that might contribute to success in a particular niche. This step is about identifying where your interests align with potential niche markets.

3. Analyse market trends and demand for specific niches

After identifying potential niches, you’ll want to analyse market trends and demand. Examine current trends in the travel industry, understand consumer behaviours and preferences, and determine which specialisations have strong growth potential. Market research can provide valuable insights into the demand for specific travel experiences.

4. Consider the potential challenges and opportunities within each niche

Assess the competition within the niche, identify potential entry barriers, and explore possible partnerships or collaborations. Considering challenges and opportunities can help you gauge your chosen niche’s feasibility and potential profitability.

5. Seek advice from industry experts 

Contact people already operating within your potential niche, attend industry events, or join relevant online communities. Experienced industry professionals can provide valuable insights and practical advice, helping you to avoid potential pitfalls and make informed decisions.

6. Make an informed decision based on your information

Review your research, reflect on your interests and skills, and consider the advice you’ve received. Choose the travel niche that best aligns with your passion, skills, and market demand. Remember, your chosen niche should be a viable business opportunity and something you’re excited about pursuing.

Embrace the power of niche tourism

Choosing a travel niche holds immense potential for success in the ever-evolving tourism industry. Embracing a niche that aligns with your interests and passions, and has a robust market demand, can lead to gratifying experiences and a thriving business.

The power of niche tourism lies in its ability to provide personalised, in-depth, and unique experiences beyond conventional tourism. As a franchisee with The Travel Franchise , you have the opportunity to harness this potential and can offer travel options that cater to specific interests, from adventure and outdoor activities, culinary explorations, and wellness retreats, to eco-tourism and more.

As you embark on this exciting journey in niche tourism, remember to continually monitor market trends, adapt to your customers’ evolving needs, and stay true to your passion. In doing so, you’re ready to create meaningful travel experiences that resonate with your audience and stand the test of time in this dynamic industry.

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9 Travel Niches to Grow Your Travel Blog in 2024

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In the competitive world of travel blogging, finding a way to stand out from the crowd is essential. That’s why choosing a niche within the travel blogging industry can be a game changer. By focusing on a specific travel market, you’ll not only make your content stand out from the competition, but you’ll also attract a highly engaged following that shares your passions and interests. Whether you’re a new or seasoned travel blogger, we’ve compiled a list of the most popular and profitable travel blogging niches in 2024. If you’re ready to take your travel blog to the next level, these niche ideas will help you align your values, content, and unique travel style for maximum impact.

Why Choose Travel Niches for Travel Blog Growth?

If you’re unsure which niche to choose for your travel blog — you’ve come to the right place!

We’ve listed several of the most popular and profitable travel blog niches in 2024 so you can find a niche that aligns with your values, content, and unique travel style. And these ideas are not just for new travel bloggers — they can be just as useful to those who have been blogging for a long time. For example, perhaps you have a travel blog about Bali, and you’ve written about solo travel in Bali and the best things to do in Bali for couples, but you’ve never written about traveling to Bali with kids. By writing a series of posts about traveling with kids in Bali, you can open your blog to a new audience — which will result in more traffic!

1. Outdoor Adventure Travel

Outdoor adventure is a niche that encompasses a wide range of outdoor activities. For example, some of the most popular topics in the outdoor adventure niche are hiking, mountain biking, mountaineering, climbing, surfing, scuba diving, snorkeling, skiing, and snowboarding.

An outdoor adventure travel blogger based in Canada might focus on sharing the best hiking trails or camping sites during the summer months and share information about the best skiing and snowboarding destinations in the winter. Or, an island-based adventure blogger might share the best places for snorkeling and diving on the different islands in the Caribbean.

Travel bloggers in the outdoor adventure niche can join affiliate programs for adventure sports gear — like hiking boots, surfboards, and snowboards. Outdoor adventure bloggers can generate passive income by promoting these items (or sharing in-depth reviews of them). 

Here are some travel blogs that fit within the outdoor adventure travel niche:

• OceanWide Explorers — OceanWide Explorers is an outdoor adventure blog and Travelpayouts partner who encourages people to discover hidden adventures above and below the sea and shares content about “anything with an ocean view,” including diving, snorkeling, paddling, hiking, sailing, and more.
• Arizona Hiker’s Guide — Arizona Hiker’s Guide shares popular and hidden hikes across Phoenix, Tucson, Sedona, Flagstaff, and other destinations across Arizona.
• The Snowboard Mom — The Snowboard Mom is an independent blog based out of Montreal, Quebec, started by Valerie, and she shares tips for skiing and snowboarding with kids, ski and snowboarding gear reviews, and more!

2. Culture & Heritage Travel

Culture and heritage travel bloggers dig deep into a specific country, state, province, or region to provide in-depth information about the location’s culture, history, or heritage. They aim to share information about a location’s historical sites, local events, architecture, museums, cuisine, drinks, nightlife, and more. These blogs are ideal to visit for someone traveling to a destination for the first time to gain information about the region!

An alternative to this approach would be a blogger who chooses to cover a topic rather than a destination. For example, instead of digging into a specific location’s culture, history, and things to do, they might choose to share about local food, drinks, and cuisines in destinations across the globe.

These are some examples of travel bloggers that would fall within the culture and heritage niche:

• Travel Mexico Solo — Travel Mexico Solo shares all the information you need to know about planning a trip to Mexico, including the most popular cultural events in Mexico, the best destinations and locations to visit, travel tips for visiting Mexico, and more.
• Savannah First-Timers Guide — Savannah First-Timers Guide is a niche travel blog for first-time travelers to Savannah, Georgia, that shares the city’s best historical sites, restaurants, museums, ghost tours, and other helpful local information.
• Chef Denise — Chef Denise helps travelers explore the world through food by sharing recipes for cuisines around the globe, the best restaurants in specific destinations, the top things to eat in certain cities, and other food-related content. 

3. Luxury Travel

Luxury travel is among the most profitable travel blogging niches. Bloggers within this niche typically share high-ticket items and experiences, like high-end resorts, luxury spas, overwater bungalows, five-star dining experiences, and first-class flights. They can make significant money from affiliate sales or paid partnerships.

As a luxury travel blogger, you can choose to niche down to one topic — like sharing the best luxury hotels, resorts, and accommodations around the globe — or niche down to one destination — like sharing the best luxury hotels, spas, and dining experiences in London.

Bloggers within this niche should join affiliate programs for hotels and airlines to earn income when their readers purchase a flight or book a stay. Since luxury hotels and first-class airfare can cost thousands of dollars — luxury travel bloggers can make hundreds of dollars in affiliate income on a single purchase!

These are some examples of bloggers in the luxury travel niche:

• Carmen’s Luxury Travel — Carmen’s Luxury Travel shares all things luxury travel, including luxury travel guides to popular destinations around the globe, as well as information about luxury cruises, hotels, ski resorts, private jets, trains, tours, and more. 
• The Cultureur — The Cultureur shares luxe city guides and luxury hotel reviews that blend the finer things in life with local culture. Nyssa, the founder of The Cultureur, shares that her blog is for the “modern, sophisticated, and cultured global citizen.”
• Cultured Voyages — Cultured Voyages is a luxury travel blog and Travelpayouts Partner that focuses on sharing travel guides for culturally curious travelers who have a taste for luxury hotels, boutique hotels, and luxury vacation rentals.

4. Budget Travel

Many people are traveling on a tight budget in 2024, meaning budget travel is a popular niche in the travel industry right now.

Bloggers in the budget travel niche focus on a wide range of topics. These topics include (but are not limited to) backpacking and staying in hostels in low-cost destinations, finding cheap accommodations and flights using points and miles, camping or RV travel, or the digital nomad lifestyle.

There are tons of affiliate programs for the budget travel industry — from hostel-focused booking platforms to camper-sharing marketplaces — that can help you make money in the budget travel niche (even if your readers aren’t looking to spend a ton of money).

Here are a few examples of budget-focused travel bloggers, each with a different sub-niche within the budget travel niche:

• Nomadic Matt — Nomadic Matt is one of the leading resources for budget travelers who want to save money while traveling more. Matt’s budget travel advice has been featured in major publications, like The New York Times, National Geographic, and BBC.
• Travel Hacking Mom — Travel Hacking Mom is a budget travel blogger and self-proclaimed “travel hacking pro” who shares how to travel the world for (almost!) free using credit card points and airline miles with free resources and paid classes.
• Homeroom Travel — Homeroom Travel is a budget travel blog created by Francesca, a history teacher who loves to travel. She shares tips and budget-friendly travel guides to help other teachers visit California, the Pacific Northwest, and foreign destinations on a budget.

5. Family & Kid-Friendly Travel

If you have kids or love traveling with your family — the family travel niche may be a natural fit.

Bloggers in the family travel niche typically share about kid-friendly hotels and resorts, helpful tips for traveling with babies and children, theme parks (like Disney World or Universal Studios), educational travel and learning experiences, and more. Some family bloggers focus on just one topic — for example, tips for visiting Disney World with kids — while others focus on the family niche generally and cover several topics (hotels, educational travel, toddler travel tips, etc.).

Family bloggers can become an affiliate for product-based businesses and promote helpful items for traveling with kids, like strollers and baby carriers, or become an affiliate to promote family-friendly hotels, tours, and other activities.

Here are a few examples of blogs in the family travel niche:

• Kids Are a Trip — Kids Are a Trip was started by Kristen, who shares three teenage sons with her husband. On the blog, she shares her passion for educating kids through travel, finding off-the-beaten-path experiences, and tips for traveling together as a family.
• 2 Travel Dads — 2 Travel Dads was started by Chris and Rob Taylor, who share tips and resources for all families, including LGBTQ+ families, who want to travel with their kids. Their tagline (and focus) is “giving the kids a broad worldview.”
• Marcie in Mommyland — Marcie in Mommyland was started by Marcie, a Seattle-area mom, who compiled all her tips for traveling with kids in one place after being told she was “brave” for traveling with her kids. She believes in traveling with kids as soon as possible and shares tips and tricks for making it happen on her blog!

6. Sustainable & Wildlife Tourism

If you are passionate about sustainable travel, protecting the environment, and teaching others how to enjoy the beauty of the world while traveling responsibly — you’ll find the ecotourism travel niche to be a natural fit for your blog.

Some topics ecotourism travel bloggers might cover include sustainable travel tips, eco-friendly accommodations, wildlife conservation, national parks, and nature photography.

For example, a blog that provides information about safaris in Africa or a blog that covers the national parks in the U.S. might both be considered ecotourism blogs. Someone who shares travel guides to off-the-beaten-path destinations as an alternative to overcrowded cities would also be an example of a sustainable travel blog. 

There are a few examples of blogs that fit within the ecotourism and sustainable travel niche:

• The GreenPick — The GreenPick focuses on sharing travel guides that promote green, sustainable tourism. They do this by staying in hotels that care about their carbon footprint, eating at sustainable restaurants, visiting natural and cultural sites that invest in sustainable development, reducing waste, and using eco-friendly gear.
• Travel For Wildlife — Travel For Wildlife was started by a zoologist and conservation biologist couple who travel the world in search of wildlife-watching destinations. They support conservation by promoting and encouraging responsible wildlife tourism.
• Speck on the Globe — Speck on the Globe is a travel blog focused on sharing sustainable and ethical tourism stories. You’ll find eco-friendly accommodations, wildlife conservation efforts, and other related topics on the blog.

7. Romantic Getaways & Couples Travel

Couples travel — and, more specifically, romantic getaways — is a popular and profitable travel blogging niche in 2024. Some bloggers focus on sharing honeymoon destinations, upscale couples resorts, and romantic dining experiences, while others simply focus on sharing how to travel as much as possible as a couple while inspiring others to do the same!

As a travel blogger who shares about romantic getaways, it’s smart to become an affiliate for hotel booking platforms, so you can recommend romantic hotels, all-inclusive resorts, and adults-only resorts that couples would book for a bucket list honeymoon, anniversary getaway, or romantic weekend trip.

Here are a few examples of bloggers who have excelled in the couples niche:

• Honeymoon Always — Honeymoon Always was founded by Dan and Michelle — experts in romantic honeymoon destinations and getaways. They share information about destination weddings, overwater bungalows, all-inclusive honeymoons, and other related topics, and they also offer travel planning services for couples.
• Two Drifters — Two Drifters is a travel blog started by Amy and Nathan, who met while traveling in Scotland. They have been sharing their passion for traveling together with other couples on their blog ever since. They are focused on sharing date ideas, romantic destinations, travel tips for couples, and other topics where love and travel intersect!

8. Cruising & Sailing

Though the cruising niche took a hit during the pandemic, it is back, going strong, and is now one of the most profitable niches in 2024. Travel bloggers in the cruising niche have various topics to choose from, including river cruises, boat rentals (like catamarans and sailboats), boat tours, luxury ocean cruises, themed cruises, and more.

While a blogger in the cruise niche can become an affiliate for popular cruise lines to earn income, they might also consider becoming a travel agent to book cruises for their readers.

These are some examples of travel blogs in the cruise niche:

• Adventour Begins — Adventour Begins is a travel blog and a Travelpayouts Partner focused on sharing cruising travel tips, cruise ports, and cruise destinations. The founder, Katarina, has worked in the cruise industry for nearly ten years.
• The Cruise Blogger — The Cruise Blogger shares advice for cruising, reviews of cruise lines and cruise ships, port guides, and more. Anna, the blog’s founder, claims to write about all things cruise-related.
• Disney Cruise Mom Blog — Disney Cruise Mom Blog shares about one type of cruise only — Disney Cruises! On the website, you’ll find content about excursions, onboard activities, packing, money-saving tips, and more.

9. Road Tripping

Do you like taking the scenic route rather than jetsetting to new destinations? If so, a travel blog focused on the road-tripping niche is a great option!

Some road-tripping blogs strictly share road trip itineraries, whereas others take a broader approach. Other topics on a road trip blog might include national park guides, RV or camping tips, off-the-beaten-path destinations, or roadside attractions.

Here are a few examples of travel blogs that fit within the road trip niche:

• Road Trips & Coffee — Road Trips & Coffee was started by Jason, a travel blogger who doesn’t just write about road trips — he claims his entire life is a road trip! On his blog, you’ll find road trip guides focused on destinations around the United States. 
• Inspired Routes — Inspired Routes is a blog focused on helping people discover the outdoors with hiking guides, state and national park guides, road trip guides, and other helpful resources for those who love camping, hiking, and adventure.
• Back Road Ramblers — Back Road Ramblers is a travel blog sharing travel tips, destinations, outdoor adventures, and other road-trip-related content in the United States and Canada.

Affiliate Programs to Help You Monetize Your Travel Niche

Once you’ve chosen the perfect travel niche for your interests and travel style — consider joining a few affiliate programs as a Travelpayouts partner to monetize your website. These are a few of the best affiliate programs to choose from:

Hostelworld

Hostelworld is a hostel-focused booking platform with more than 35,000 properties in nearly 180 countries worldwide. It’s an ideal affiliate program for budget travel bloggers looking to earn a commission on budget-friendly accommodations around the globe.

• Best Niche: Budget Travel
• Commission: 5–7%
• Cookie Lifetime: 30 days

EatWith connects guests and travelers with friendly hosts for unique and immersive dining or cooking experiences from their own homes. EatWith is an awesome program for bloggers who want to connect their readers to unique cultural experiences at home or abroad.

• Best Niche: Culture & Heritage Travel
• Commission: 6%

Cruise Critic

Cruise Critic is the leading authority for cruise information and offers cruise reviews, tips and recommendations, and port and destination information. Cruise bloggers may benefit from directing readers to this website for more information in exchange for a few cents per click.

• Best Niche: Cruising & Sailing
• CPC: $0.18–0.45
• Cookie Lifetime: 7 days

Priority Pass

Priority Pass provides travelers with independent airport lounge access memberships. This is an attractive affiliate program to join for luxury travel bloggers — who wouldn’t want access to an airport lounge between first-class flights?

• Best Niche: Luxury Travel
• Commission: 10%

Booking.com

Booking.com is one of the top hotel booking platforms used worldwide, with more than 6.5 million properties and hotels available. Though Booking.com is a fabulous affiliate program for almost any niche, it is incredibly profitable for niches that recommend or share hotel reviews — specifically, luxury, family, or couples travel niches.

• Best Niche: Luxury, Family & Couples Travel
• Commission: 4%
• Cookie Lifetime: One session

Viator offers over 300,000 tours and activities in more than 200 countries, including wine tastings, walking tours, cooking classes, and more. Viator is another affiliate program that does well in most niches, but it is especially profitable when sharing cultural and historical tours and experiences in the culture and heritage niche.

• Best Niche: Culture Travel
• Commission: 8%

GetYourGuide

GetYourGuide helps travelers find the best things to do in a destination, including skip-the-line tickets, walking tours, food tours, cooking classes, and more. GetYourGuide is also a great affiliate program for any niche, but like Viator, it does exceptionally well in the culture travel niche.

• Cookie Lifetime: 31 days

Vrbo offers over two million vacation rental listings — from simple apartments to luxury castles — in nearly 200 countries across the globe. Since many families with kids (or multigenerational families) need more room to spread out and usually prefer more privacy, Vrbo is a great affiliate program to join for bloggers in the family travel niche.

• Best Niche: Family Travel
• Commission: 1.8%

VisitorsCoverage

It doesn’t matter which travel niche you find yourself in — almost all travelers, from budget backpackers to luxury travelers, need travel insurance. VisitorsCoverage provides travel insurance for millions of travelers in nearly 180 countries and is the largest provider of visitor’s insurance for inbound travel to the United States.

• Best Niche: All Travel
• Commission: $1–100

Choose the Right Niche and Affiliate Programs for Your Travel Blog With Travelpayouts

It can feel daunting to choose a travel blogging niche, but once you identify your unique passions and interests — you’ll find it really isn’t so difficult to choose a niche, after all! Once you’ve chosen a travel blogging niche, we hope you’ll join a few affiliate programs to start earning with Travelpayouts. Travelpayouts offers dozens of partner programs to choose from that span every niche — from budget to luxury travel — to benefit all travel bloggers. Explore all our partner programs to find the right one for your niche!

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59 Travel Niche Ideas for Travel Lovers to Blog About

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If you love traveling and making memories, then it’s time to document that journey and start making money online.

There are several travel niche ideas to choose from. You can blog about your family trips, camping, travel destinations, RV life, eco-friendly travels, traveling on a budget, just to name but a few.

The ever-evolving world of travel opens doors to endless opportunities and niche markets that captivate diverse audiences. From the thrill-seekers to the culture enthusiasts, from eco-conscious travelers to those journeying with pets, there is a travel sub niche for every taste and preference.

Travel blogging , as a dynamic and burgeoning field, offers a platform to explore these niches and connect with like-minded individuals.

This is a really wide industry and one full of brands that are looking for ambassadors. You can make money through affiliate links, brand sponsorships, display ads, or digital products.

Whether you’re starting from scratch or looking to expand into new areas, understanding these niche travel examples and markets can be the key to unlocking your blogging potential. Read on to discover areas that resonate with your passion, expertise, and the audience you wish to serve.

What is a travel niche?

A travel niche refers to a specialized segment or focus within the broader travel industry. It’s a specific area that a blogger chooses to concentrate on, aligning with their unique interests, expertise, and the needs or preferences of a particular audience.

While general travel blogging might cover a wide range of topics, from destinations to travel tips, a niche approach delves deeper into a particular aspect or theme of travel.

This could include anything from a specific type of travel like backpacking or luxury cruises, to more targeted subjects like eco-conscious travel, pet-friendly vacations, or culinary adventures in specific regions.

Travel niche ideas (Explained)

1) backpacking.

Backpacking offers a unique way to explore various landscapes and cultures on a shoestring budget.

By focusing on this niche, you can provide tips on:

• Selecting the right gear
• Planning routes
• Finding accommodation, and
• Connecting with other backpackers.

You can also share personal stories and insights to inspire others to take the path less traveled.

2) Life on the road

Life on the road is all about embracing a nomadic lifestyle, whether in a van, RV, or traveling from place to place.

You can explore various aspects like building a mobile home, maintaining relationships on the road, handling work, and even home-schooling children if that’s part of the journey.

Be sure to offer tips and share personal anecdotes to provide a real-world perspective.

3) Survivalist

The survivalist travel niche caters to those interested in wilderness and survival techniques. Offer in-depth tutorials on building shelters, finding food, and navigating in the wilderness. Share your experiences and lessons learned, and possibly collaborate with experts in the field.

Reviewing survival gear and books could also be part of this niche.

4) City guides for travelers

City guides offer localized content for travelers visiting specific cities around the world. Provide comprehensive guides that include tourist attractions, local eateries, transportation, and cultural etiquette. Creating downloadable PDFs or interactive maps can enhance user experience and set your blog apart.

5) Best restaurants and hostels

By focusing on restaurants and hostels, you can cater to budget-conscious travelers looking for quality experiences. Share honest reviews, photos, prices, and contact information. Collaborating with these businesses for discounts or giveaways can further engage your audience.

6) Urban hiking

Urban hiking is about exploring cities on foot, embracing both popular sites and hidden gems. Offer detailed routes, including distances, difficulty levels, safety tips, and points of interest. Share insights on what to pack, wear, and expect on urban hikes.

7) Group travels

Group travel can be a rich and fulfilling experience. Offer insights on organizing group trips, selecting destinations, managing budgets, and maintaining harmony within the group. Sharing testimonials or interviews with group members can provide different perspectives.

8) Family travels

Family travels focus on providing memorable experiences for family members of all ages. Share ideas on destinations, activities, packing lists, and tips for traveling with children, including those with special needs. Collaborating with family-friendly businesses could also be beneficial.

9) Holiday travels

Holiday travels cover special occasions, festivals, and seasonal trips. Offer guides on where to go for specific holidays, how to plan, what to pack, and how to enjoy the local festivities. Highlighting unique traditions can add cultural depth to your content.

10) Learning new languages on the road

Language learning while traveling offers a unique way to immerse in a new culture. Provide tips on language learning apps, local language schools, and practical ways to practice with natives. Share personal success stories and challenges to motivate others.

11) Food travel: Learning local recipes on the go

Food travel is a delicious niche where you explore local cuisines and cooking techniques. Offer video tutorials, recipe guides, and culinary history. Collaborate with local chefs or attend cooking classes to enrich your content.

12) Travel products recommendations

In this niche, you review and recommend travel-related products. Provide in-depth analyses, pros and cons, and personal experiences using the products. Collaborations with brands can also lead to sponsorship or affiliate marketing opportunities.

13) Traveling for work

Traveling for work focuses on the unique challenges and opportunities of business travel. Offer tips on packing, staying productive, maintaining work-life balance, and enjoying leisure time during business trips. Insights on various industries and cultures can also be included.

14) RV life

RV life is about embracing the road in a recreational vehicle. Share guides on buying or renting an RV, customization, maintenance, and planning routes. Personal stories and a glimpse into daily RV life can create engaging content.

15) Being a working nomad

Being a working nomad combines work and travel in a nomadic lifestyle. Offer resources on finding remote work, co-working spaces, managing taxes, and staying connected. Interviews with other working nomads can provide diverse insights.

16) Travel budgeting

Travel budgeting is vital for many travelers. Provide tools, templates, and strategies for budget planning, tracking expenses, finding deals, and managing finances on the road. Real-life case studies can make this niche more relatable.

17) Cultural differences

Understanding and respecting cultural differences enhances the travel experience. Offer guides on cultural norms, etiquette, and traditions for various destinations. Collaborating with locals to provide authentic insights can be valuable.

18) Camping

Camping offers various experiences from backcountry wilderness to family campgrounds. Share tips on selecting sites, gear, safety, cooking, and activities. Your own camping experiences can make the content more engaging and relatable.

19) Travel deals

Providing information on travel deals can help your readers save money. Offer updates on flight deals, accommodation discounts, package tours, and tips on finding the best prices. Collaborating with travel agencies or brands could be a lucrative opportunity.

Hiking covers everything from casual day hikes to long-distance trails. Offer guides on selecting trails, gear, training, safety, and wilderness ethics. Personal stories, photos, and videos can create a visual and emotional connection with readers.

21) Airlines

This niche involves reviewing and comparing airlines. Include information on ticketing, in-flight services, lounges, frequent flyer programs, and tips on finding the best deals. Engaging with airlines could lead to special access or partnerships.

22) Kayaking

Kayaking allows you to explore waterways around the world. Provide insights on kayaking techniques, gear, destinations, safety, and environmental considerations. Collaborating with kayaking clubs or instructors can enhance credibility.

23) Resorts

Resorts cater to various tastes, from luxury to eco-friendly. Offer reviews, photos, booking tips, and insights on amenities and activities. Collaborations with resorts can lead to sponsored stays or exclusive deals for your readers.

24) Cruise and trailers

Cruising offers unique travel experiences, and this niche can cover various cruise lines, destinations, on-board activities, and booking tips. Offering insights into different types of cruises like river cruises or expedition cruises can set you apart.

25) Travel tips / hacks

General travel tips and hacks cater to a wide audience. Share innovative ways to pack, plan, save money, stay safe, and make the most of travel experiences. Continuously updating content with new hacks can keep readers engaged.

26) Travel with family

Going beyond general family travels, this niche can focus on specific aspects like traveling with extended family, managing holidays, or family reunions. Share detailed guides, personal experiences, and lessons learned to connect with readers.

27) Solo traveling

Solo travel offers freedom and self-discovery. Provide tips on safety, connecting with others, building confidence, and enjoying solitude. Personal stories and challenges can inspire others to take the solo journey.

28) Life on the road (again)

Revisiting life on the road can delve into specific lifestyles like motorcycle travel or living in tiny homes. Explore the unique challenges, joys,

communities, and philosophies associated with these alternative lifestyles.

29) Restaurant reviews

Restaurant reviews offer insights into local dining experiences. Share detailed reviews, photos, menus, prices, and recommendations. Building relationships with restaurant owners can lead to exclusive insights or dining experiences.

30) Adventure holidays

Adventure holidays focus on thrill-seeking experiences like mountaineering, diving, or paragliding. Provide guides on training, equipment, safety, and destinations. Collaborating with adventure tour operators can bring authenticity to your content.

31) Best places to visit per country

Create comprehensive guides on the best places to visit in each country, highlighting natural wonders, cultural sites, festivals, and unique experiences. Local collaborations or crowd-sourced content can provide diverse insights.

Focusing on Cuba, provide localized content on destinations, culture, history, legal considerations, and travel tips. Exploring lesser-known places and sharing personal connections with locals can make your content stand out.

Japan offers rich cultural experiences and diverse landscapes. Share insights on traditional and modern aspects, etiquette, language, food, and hidden gems. Collaboration with local experts or offering bilingual content could be a unique selling point.

Italy, with its history, art, cuisine, and landscapes, offers endless possibilities. Focus on specific regions, local traditions, culinary delights, or historical sites. Collaborating with local artisans or chefs can bring authenticity to your content.

35) Iceland

Iceland is known for its stunning natural beauty. Offer guides on exploring geysers, waterfalls, glaciers, and the Northern Lights. Insights on local culture, wildlife, and sustainable tourism can make your content more appealing.

36) Costa Rica

Costa Rica offers vibrant biodiversity and eco-tourism experiences. Provide guides on wildlife, adventure sports, sustainable practices, and local communities. Engaging with conservationists or eco-lodges can add credibility.

Greece’s rich history and idyllic islands provide a broad canvas. Focus on archaeological sites, local traditions, culinary delights, or island-hopping guides. Collaborating with local historians or chefs can deepen the content.

Airbnb has revolutionized accommodation. Offer insights on finding the best listings, being a responsible guest, understanding policies, and sharing personal experiences. Hosting Airbnb meetups or events could engage local readers.

Hawaii’s tropical allure can be explored through its islands, cultures, outdoor activities, and unique traditions. Provide guides on island hopping, local food, festivals, and hidden spots. Engaging with local communities can provide a unique perspective.

40) Roadtripping

Roadtripping is all about the journey. Share insights on planning routes, vehicle maintenance, roadside attractions, and travel games. Personal stories, itineraries, and a focus on lesser-known routes can make your content unique.

41) Home exchange

Home exchange provides unique travel experiences. Offer guides on platforms, etiquette, preparation, and personal experiences. Building a community or collaborating with home exchange platforms can be beneficial.

42) Bleisure travels

Bleisure travel combines business with leisure. Provide tips on extending business trips for leisure, balancing responsibilities, exploring new cities, and making connections. Interviews with frequent bleisure travelers can add diversity to content.

43) Jungle tourism

Jungle tourism explores the wilderness and wildlife of jungles. Offer guides on destinations, safety, ethical considerations, and local communities. Collaborating with conservation organizations or indigenous communities can enhance your content.

44) Ancestry tourism

Ancestry tourism involves exploring one’s heritage through travel. Provide resources on genealogical research, planning heritage trips, connecting with distant relatives, and emotional aspects of this journey. Collaborations with genealogists or cultural institutions can be insightful.

45) Bucketlist trips

Bucketlist trips focus on once-in-a-lifetime experiences. Share insights on planning, saving, executing, and cherishing these dream trips. Personal stories or readers’ contributions can make this niche more engaging.

46) Destination weddings

Destination weddings combine romance and travel. Offer guides on locations, legalities, planning, and personalizing weddings abroad. Collaborating with wedding planners or showcasing real destination weddings can inspire readers.

47) Disney tours

Disney Tours provide magical experiences. Offer insights on planning, maximizing time, enjoying parades and shows, dining, and special experiences like character meetings. Collaborating with Disney enthusiasts or providing exclusive tips can set you apart.

48) Voluntourism

Voluntourism involves volunteering during travel.

Your travel niche blog can focus on providing guides on finding ethical opportunities, preparing for the experience, understanding cultural dynamics, and reflecting on the impact.

49) Wellness travel

Wellness travel focuses on health and rejuvenation. Share guides on wellness retreats, spa experiences, mindfulness practices, and maintaining a healthy lifestyle while traveling. Collaborations with wellness experts or reviewing retreats can add value.

50) Spiritual travels

Spiritual travel explores journeys of self-discovery and connection. Offer insights on pilgrimages, meditation retreats, sacred sites, and personal growth. Collaborating with spiritual leaders or sharing personal transformation stories can be inspiring.

51) Dark tourism

Dark Tourism involves visiting sites associated with death, tragedy, or the seemingly macabre. This might include historical battlefields, sites of natural disasters, or even places known for ghost stories. Content could focus on the ethical considerations of this type of tourism, historical background, or personal reflections on the emotional impact of these visits.

52) Hotels, hostels, and motels

Accommodation is essential for travelers. Offer comprehensive reviews, comparisons, booking tips, and insider knowledge on hotels, hostels, and motels worldwide. Building relationships with accommodation providers can lead to exclusive content.

53) Camping gear

Camping gear is essential for outdoor enthusiasts. Provide in-depth reviews, comparisons, buying guides, and care tips. Collaborating with brands or offering giveaways can engage your readers.

54) Travel backpacks

Backpacks are travelers’ companions. Offer detailed reviews, selection guides, packing tips, and personal recommendations. Collaborations with backpack brands or offering exclusive discounts can enhance reader engagement.

55) Budget travel

Budget travel offers exciting challenges and rewards. Share innovative ways to save, cost breakdowns, cheap destinations, and personal budget travel stories. Creating a community of budget travelers to share tips and experiences can be valuable.

56) Luxury travel

Luxury travel offers a world of indulgence and elegance. Share reviews of luxury resorts, experiences, personalized services, and exclusive destinations. Collaborating with luxury brands or showcasing celebrity travel can make your content stand out.

57) Accessible travel

This niche focuses on providing information for travelers with disabilities or mobility challenges. A blog on this subject could offer guides to accessible destinations, accommodations, transportation, and activities. Collaborating with disability advocates or experts in accessibility design can provide valuable insights and help ensure that the information is both accurate and respectful.

58) Pet-friendly travel

Traveling with pets presents unique challenges and opportunities.

The content that your niche blog can focus on could include guides to

• Pet-friendly accommodations
• Transportation tips
• Necessary documentation
• Safety considerations, and
• Reviews of pet-friendly activities and destinations.

You can also venture into pet-related topics such as pet training while away, etc.

59) Mindful eco-conscious travel

This niche focuses on mindful and environmentally conscious travel practices that emphasize a deeper connection with nature and local communities.

Rather than merely focusing on eco-tourism destinations, content can explore methods of travel that minimize carbon footprints, engage deeply with local traditions, and emphasize mindful practices like meditation or journaling during travel.

Collaborations with ecologists, mindfulness coaches, or indigenous community leaders could add depth and authenticity to the content.

Is travel niche profitable?

Yes, the travel niche can be profitable, but it requires a thoughtful approach, strategic planning, and consistent as it’s also quite competitive.

Monetization opportunities

The travel niche offers various monetization avenues, including but not limited to:

• Affiliate marketing: Promoting travel-related products, services, or bookings and earning a commission on sales.
• Sponsored content: Partnering with travel companies, tourism boards, or brands for paid promotions.
• Selling products or services: Offering e-books, travel guides, or consultation services.
• Advertising revenue: Utilizing ad networks such as Mediavine , Monumentric, She Media, or direct advertising on your blog or YouTube channel.

While the competition is fierce, there are opportunities for success in the travel blog niche for those who are willing to put in the effort and differentiate themselves:

• Unique perspective: Sharing personal experiences, insights, and stories that resonate with a specific audience can help set a blog apart.
• Quality content: Producing high-quality, informative, and visually appealing content can help establish credibility and attract loyal readers.
• Engagement: Building a community and engaging with readers through comments, social media, and newsletters can foster a loyal audience.
• Niche focus: Specializing in a specific niche or angle within travel can help target a more defined audience and stand out from the general crowd.
• Consistency: Regularly publishing new content and maintaining a consistent online presence is essential for staying relevant and visible.

How do I start a travel blog?

To start a travel blog, you need to choose a niche, decide on the travel blog name , select a domain name and hosting, set up a website, create valuable content, use appealing visuals, engage with readers, and learn about search engine optimization (SEO) to improve visibility.

Travel niche FAQs

Is travel niche competitive.

Yes, the travel blog niche is highly competitive. Travel blogging has gained immense popularity over the years, driven by the increasing desire of people to share their travel experiences, provide tips, and inspire others to explore the world. As a result, there is a significant number of travel bloggers vying for attention and readership.

What is a travel blog?

A travel blog is a website or online platform where individuals or travel enthusiasts share their personal experiences, travel tips, destination guides, and stories from their journeys. It often includes photos, videos, and written content to engage readers.

Can I make money from a travel blog?

Yes, you can monetize a travel blog through various methods such as sponsored posts, affiliate marketing, advertising, selling digital products (e.g., eBooks, travel guides), offering consulting services, and partnering with travel companies.

Do I need to be an experienced traveler to start a travel blog?

While experience can add authenticity to your content, you don’t necessarily need extensive travel experience to start a travel blog. You can share tips, research, and stories from your own trips as well as curate information from reliable sources.

How long does it take to see results from a travel blog?

Building a successful travel blog takes time. It can take several months to a year or more to start seeing significant traffic, engagement, and monetization. Consistency, quality content, and effective promotion are key to speeding up this process.

By aligning your passion and knowledge with a specific travel niche, you not only carve a unique space for yourself but also foster deeper connections with a community that shares your interests.

Choosing the right blog niche is not a one-size-fits-all decision. It requires introspection, research, and a willingness to dive into uncharted territories. The niches highlighted in this guide offer a starting point, a spark to ignite your imagination, and a pathway to create content that resonates, inspires, and engages.

Remember, the journey of travel blogging is as much about personal growth and exploration as it is about sharing insights with others. Embrace the diversity, celebrate the unique experiences, and be fearless in pursuing what truly speaks to you.

In the vast ocean of travel content , your unique voice and perspective can be the beacon that guides others on their journeys.

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Last update on 2024-05-08 / Affiliate links / Images from Amazon Product Advertising API

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• Blog Niche Ideas
• March 19, 2024

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