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TODAY'S TRAVELERS

Engaging Today's Travelers

Americans are staying close but planning further out, americans want to travel more this year. despite concerns over inflation and higher fuel costs, today’s travelers still intend to freely move about the country and across the world. in fact, 44% of travelers plan to spend more rather than downgrade their vacation. methodology: we surveyed 1,000+ americans about their upcoming travel plans, booking, and most-valued upgrades., travel trends looking into 2023, here's what we learned, the 25% who plan to travel internationally are visiting the following destinations: hover over each pin for location and details..

South America

UK & Ireland

Similar to last year’s spike in domestic travel and road trips, the majority of travelers (75%) will stay within the US in the next six months.

Plan to travel internationally, plan to stay within the us, as americans consider trips further out, into the holiday season and 2023, they are optimistic about booking travel:, july-october travel, holiday travel, 2023 travel, have already booked travel, strongly considering booking travel, americans are seeking out deals, 89% of travelers will seek incentives when making travel related purchases., click to see what incentives travelers look for.

Online Searches

Review sites, shopping portals, tap to see where travelers look for discounts, 33% of travelers will search for deals, rewards and discounts..

70% of summer and fall travelers plan to spend under $2,000.

As travelers plan for 2023, they’re open to spending more, up to and over $10,000..

Nearly 40% of travelers said they have never purchased travel insurance.

34% said they will purchase it for their next vacation., as costs increase, travelers seek more opportunities to get the most value for their dollar., each generation looks for travel inspirationin different places, while influencer marketing has long been on the rise, brands in the travel vertical could especially reach target audiences using this channel. here are the top social platforms generations look towards when finding travel inspiration: click each generation to see top platforms., millennials.

2022 Trends

Click each vertical to see 2022 travel trends..

In the last year, hotels have seen an increase in brand loyalty from their customers, with most travelers reserching and/or booking accommodations with loyalty programs.

83% of travelers do not have a cruise vacation booked in 2022. only 16% percent have one booked in 2022 or 2023., caribbean/bahamas cruises are the most popular and well serviced areas of the world by cruise lines..

Cruise lines may have struggled to make a comeback since 2020, but travelers are looking further out to book their journeys in 2023:

As more travelers consider flying to their destination, they are also more open to an upgraded experience., with more opportunities to get a better deal, 49% of americans also book hotel stays directly through the brand’s website/app, while 39% still book through an online travel aggregator., hotel rooms have the highest percentage of people who will consider and have made an upgrade, with almost 60% of travelers actively or sometimes seeking hotel rewards., as conferences and events return to in-person, work/business travel is still mostly on hold. 70% of travelers do not have business travel booked through 2023 and beyond., travelers are 15% more likely to purchase a premium seat than they were pre-pandemic., how likely passengers are to pay for an upgrade also varies by income, with high-income travelers more likely to upgrade their cabin or seat:, $60k - $100k, above $100k, more likely to upgrade their cabin., more likely to upgrade their seat., benefits of affiliate marketing for travel brands, access to highly engaged target audiences., increase brand exposure and loyalty through content partners., greater ability to personalize offers, commissions and messages., measurable, performance-based results for maximum roi., speak to an expert today to learn more..

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Rakuten Group FY2022 and Q4 FY2022 Financial Results Highlights

Overall performance.

・ The Rakuten Group recorded revenue growth in all three segments in FY2022 and Q4 FY2022: Internet Services, FinTech and Mobile. Consolidated revenue achieved double-digit growth, reaching a record high of 1.9 trillion yen, up 14.6% year-on-year (YoY). ・ In FY2022, advertising revenue grew significantly to 183.0 billion yen, up 15.9% YoY, driven by an increase in orders for online advertising centered around Rakuten Ichiba and Rakuten Travel *1 . ・ The average number of monthly active users across the Rakuten Group in Japan* 2 surpassed 39 million, up 11.2% YoY. The Rakuten Ecosystem customer base continues to expand, with 75.6% of all users using two or more services over the past 12 months. ・Due to ongoing strategic investment in future growth for the Mobile segment, including the installation rollout of network base stations, the Rakuten Group recorded Non-GAAP operating losses of 325.6 billion yen in FY2022. Excluding the Mobile and investment businesses, Non-GAAP operating income was 177.4 billion yen, up 9.6% YoY.

Internet Services segment

・ Revenue for the Internet Services segment in FY2022 reached 1,086 billion yen, up 8.7% YoY. Non-GAAP operating income for domestic e-commerce* 3 grew significantly to 95.6 billion yen, up 36.6% YoY, for the year. ・ Domestic e-commerce gross merchandise sales (GMS) in FY2022 grew by 12.3% YoY, reaching 5.6 trillion yen, demonstrating continued growth even more than one full year since the impact of the COVID-19 pandemic. Compared to 2019 pre-pandemic levels, Rakuten Travel achieved double-digit growth in domestic accommodation gross transaction value (GTV). In addition, Rakuten’s fashion business *4 surpassed 1 trillion yen in GMS in FY2022. ・ U.S.-based cashback service Rakuten Rewards achieved significant growth in both revenue and profit in FY2022, recording revenue of 991 million USD, up 13.3% YoY, and Non-GAAP operating income of 63 million USD, up 12.0%, driven by successful marketing initiatives and continued momentum in consumer behavior trends.

FinTech segment

・ The  FinTech segment delivered growth in both revenue and profit for FY2022, with revenue of 663.4 billion yen, up 7.2% YoY, and Non-GAAP operating income of 98.7 billion yen, up 10.8% YoY. ・ The number of Rakuten Cards issued reached 28.08 million in December 2022 and annual shopping GTV jumped to 18.2 trillion yen, up 25.8% YoY. The company made steady progress towards achieving its “Triple Three” mid-term goals of 30 million cards issued, 30 trillion yen in shopping GTV and 30% GTV market share. ・As of the end of December 2022, Rakuten Bank surpassed 13.39 million individual customer accounts and Rakuten Securities reached 8.64 million general securities accounts, demonstrating steady growth in their respective customer bases. 

Mobile segment

・ In FY2022, the Mobile segment recorded revenue of 368.7 billion yen, a significant increase of 62.0% YoY. Operating losses of 492.8 billion yen were recorded. After peaking in Q1 FY2022,   operating losses continue to contract due to the increased number of paying customers in line with the end of the campaign offering one-year of free mobile service, increased ARPU (average revenue per user) due to subscribers transitioning to the new Rakuten UN-LIMIT VII service plan, reduced roaming costs as the Rakuten network coverage area expands and other factors. ・100% of Rakuten Mobile subscribers became paying customers as of September, and as Rakuten UN-LIMIT VII’s essentially free-of-charge campaign came to a close at the end of October, ARPU increased from 837 yen in Q1 FY2022, before the announcement of the new service plan, to 1,805 yen in Q4 FY2022* 5 . Average monthly data usage also increased significantly from 9.5 GB in December 2021, before the new service plan was announced, to 18.4 GB in December 2022, contributing to increased ARPU. ・ The total number of MNO and MVNO subscribers reached 5.06 million as of the end of December 2022* 6 . New MNO subscribers have shown a net increase since December 2022. ・The average number of Rakuten services used per Rakuten Mobile subscriber increased by 2.61 services, as Rakuten Mobile continues to promote cross-use within the Rakuten Ecosystem* 7 . For subscribers, the average annual purchase amount on Rakuten Ichiba increased 49% after subscribing to Rakuten Mobile* 8 . ・ The number of 4G outdoor base stations exceeded 52,003 as of December 31, 2022. The company aims to have 60,000 base stations in operation by the end of FY2023. In addition, the number of outdoor 5G base stations (outdoor Sub6 macro base stations) increased to 7,058 nationwide. ・The company announced the full-scale launch of the Rakuten Mobile Business Plan, a mobile carrier service for business customers, from January 30, 2023. More than 600 businesses are already using the service, and the number of business subscribers is forecast to continue to increase. ・ Rakuten Symphony revenue increased significantly to 231 million USD in Q4 FY2022, up 141 million USD over the previous quarter. Cumulative sales revenue since launch reached 548 million USD. *1 Total sum of advertising sales in Japan recorded in each segment (Internet Services, FinTech and Mobile). Includes internal Group transactions. *2 Comparison of the average number of monthly active users between the end of October and December FY2022. Figures are for Rakuten members who earned at least 1 Rakuten Point in the relevant month. *3 Domestic e-commerce GMS = Rakuten Ichiba, Rakuten Travel (GTV on checkout basis), Rakuten Books, Rakuten Books Network, Rakuten Kobo (domestic), golf business, Rakuten Fashion, Rakuten Dream businesses, Rakuten Beauty, Rakuten 24 and other first-party daily necessities shops, Rakuten Car, Rakuten Rakuma, Rakuten Rebates, Rakuten Seiyu Netsuper, cross border trading, etc. Excludes some tax-exempt businesses and includes consumption tax. *4 Sum of fashion-related genres on Rakuten Ichiba (fashion, fashion accessories, sports, beauty, etc.) and Rakuten Fashion. *5 Sales of each service divided by the average of the number of subscribers at the end of the most recent quarter and the number of subscribers at the end of the previous quarter. Q4 FY2022 are preliminary figures. *6 Preliminary subscriber figures. *7 Users who applied by October 2021 and are eligible for billing. Cross-use numbers include Rakuten Mobile. *8 Calculated based on users with a Rakuten Mobile subscription during the period from January to December 2022 and for whom at least 12 months have passed since the month in which the subscription started (including users who cancelled during the period). GMS growth is the weighted average of figures comparing GMS in the 12 months prior to subscribing and the most recent 12 months (January to December 2022) for each contract start month.

*Please note that the information contained in press releases is current as of the date of release.

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A Guide to Watching Baseball in Japan

If you're visiting Japan, you may have typical activities like watching a sumo match or attending a tea ceremony on your itinerary. However, attending a Japanese baseball game should also be on your list. Although there aren't any significant differences between baseball played in Japan and elsewhere, the lively energy and camaraderie you'll witness at a game are certainly worth experiencing.

Pre-season games start in late February, and the general public can attend some of the mid-March pre-season games. The 2024 season kicked off on Friday, March 29. If you're in town between late March and early October, make sure to grab a team jersey from one of the 12 official Japanese baseball teams and get ready to cheer your heart out at a game.

1. History of baseball in Japan

Baseball is said to have been introduced to Japan by Horace Wilson, an American professor at what is now called Tokyo University. In the 1870s, Wilson taught a group of students about the sport, which has since gained a large fanbase in the country. 

The first professional league was founded in 1936, leading to Nippon Professional Baseball's formation in 1949, and is made up of two leagues: the Central League and the Pacific League. Each league has six teams, making 12 official Japanese baseball teams. 

The Pacific League comprises the Tohoku Rakuten Golden Eagles, Hokkaido Nippon-Ham Fighters, Chiba Lotte Marines, Saitama Seibu Lions, Orix Buffaloes, and Fukuoka SoftBank Hawks. The Central League includes the Yomiuri Giants, Tokyo Yakult Swallows, Yokohama DeNa Baystars, Hanshin Tigers, Chunichi Dragons, and Hiroshima Toyo Carp.

During baseball season, there are usually around 140 matches played. Toward the end of the season, the league playoffs called the Climax Series take place, and a winning team from each league is decided. These two teams then compete against each other in the Nippon (Japan) Series, which typically takes place in late October and is a best-of-seven.

Baseball is also very popular among high school students, with the Japanese High School Baseball Championship — known as Koshien — being the ultimate tournament for students to participate in. The single-elimination series of games takes place in August during summer vacation, and 49 teams participate. A similar series of games is held in the spring and is called the spring Koshien or the Japanese High School Baseball Invitational Tournament. The matches are held at Hanshin Koshien Stadium, home of the Hanshin Tigers.

Baseball has been popular for generations, and Japanese baseball players such as Shohei Ohtani and Ichiro Suzuki have made headlines for playing in overseas teams. There are various ways to attend a game.

2. Where to get tickets

Securing a ticket for a game is not too difficult as you can purchase a seat at the stadium on the day of the game. However, for certain matches like the Nippon Series, it is recommended that you book your tickets well in advance. Buying tickets in advance can help you avoid waiting in line, and you may be able to purchase same-day tickets at convenience stores like 7-Eleven and Lawson.

Each team has its official website where you can view the match lineup and information on how to buy tickets. While some team websites such as the Tohoku Rakuten Golden Eagles have English versions, others do not. It is important to note that tickets purchased from most official websites cannot be delivered overseas and must be picked up at a convenience store. During checkout, you can provide your hotel information instead of your own address and phone number to opt out of the delivery option.

3. What to expect on game day

There are some technical differences between baseball played in Japan and the United States, such as the size of the ball, the strike zone, and the field. Another difference is that a Japanese baseball game could end in a tie.

One major thing to prepare for is the enthusiastic and passionate cheering from the fans. They wear baseball jerseys of their favorite teams and chant songs in all situations, whether it's their favorite player coming up to bat or to encourage their team when they're behind. Most of the team songs and chanting can be learned quickly, and you'll instantly feel like part of the crowd. It is advisable to choose seating on the home team's side to feel the spirit of the fans. Note that, even though many stadiums are not covered, fans will still cheer their hearts out while holding umbrellas.

Regarding food, you can buy popcorn and hotdogs at the concession stands, but bento boxes, curry, and other snacks and foods are also available for purchase. You can also grab a beer at the stands, but you'll see people walking up and down the bleacher aisles selling beer as well. Therefore, if you run out of beer, you can pass your money to the end of the bleacher row, and you'll have a beer returned to you within seconds.

Japanese baseball games are a fantastic way to have fun and interact with locals, so don't hesitate to join in!

4. Accommodations near major stadiums

There are 12 Nippon Professional Baseball stadiums spread across Japan, with each team having one home stadium. Depending on where you’re traveling to, you may get a chance to catch a game if the team is playing at their home stadium. To make the return journey back to your hotel more convenient after a fun evening, we have handpicked some hotels for you to consider.

Rakuten Stay x Eagles

Rakuten Stay x Eagles is a great choice to experience a unique stay near Rakuten Mobile Park Miyagi, home of the Tohoku Rakuten Golden Eagles in Sendai, Miyagi Prefecture.

The interior of the rooms are designed using the colors of the Tohoku Rakuten Golden Eagles, and you’ll find uniforms, bats, and balls signed by the players on display. The rooms are equipped with a kitchen and a BBQ terrace so guests can buy their ingredients to enjoy some BBQ. On the day of a game, you may be able to hear the cheering from the stadium, giving you the experience as if you're staying in the stadium.

Hotel Metropolitan Edmont

Searching for a simple yet conveniently located hotel? Then Hotel Metropolitan Edmont is the perfect choice. It is situated just a five-minute walk from Iidabashi and Suidobashi stations, providing easy access to both JR and metro lines. The hotel is also just a 10-minute walk from Tokyo Dome, home stadium of the Yomiuri Giants.

The hotel boasts over 600 rooms in various styles, catering to solo travelers and families. Five restaurants serve a range of cuisines, including teppanyaki (flat-iron grill) and Chinese.

What makes this hotel stand out is its prime location, which offers easy access to various venues, shopping areas, and transportation lines.

Hilton Fukuoka Sea Hawk

Hilton Fukuoka Sea Hawk is located in the Seaside Momochi district of Fukuoka City. With over 1,000 rooms, you’ll have a wide variety from which to choose, including Japanese-style rooms. The hotel boasts several restaurants and has indoor and outdoor pools for guests to enjoy.

Along with a breathtaking view of the waterfront, the hotel is right next to Fukuoka PayPay Dome, home to the Fukuoka SoftBank Hawks. This dome is one of the few stadiums that have a retractable roof. Fukuoka Tower and Fukuoka City Museum are also within a 15-minute walk of the hotel. Other attractions can be easily accessed by train or bus.

The Seaside Momochi district is considered one of Japan's top 100 urban landscapes, so if you're visiting Fukuoka, you’ll want to take advantage of the opportunity to stay at Hilton Fukuoka Sea Hawk.

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Advertising Moscow

Double-decker buses, advertising Moscow for tourists appeared in the central streets of Paris, Rome and Dublin this summer. Ads will also appear on three routes of tour buses in London in July.

This advertising campaign continues last year’s pilot project. This year the promotion of Moscow tourist market is made in the main European centers of summer tourism. It is planned that more than 22 million people will see the advertising.

Another important audience for the advertising program of Moscow on double-decker buses is tourists from Russian regions. The ads had appeared in Kazan since last autumn. In addition, they can appear in 2015 and in St. Petersburg.

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Russia will Now Have New Rules of Providing Hotel Services

Foreign media will advertise Moscow

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• RESEARCH HIGHLIGHT
• 25 April 2024

Air-travel climate-change emissions detailed for nearly 200 nations

An inventory lists the aviation emissions of all 197 nations that are signatories to the UN Framework Convention on Climate Change. Credit: Getty

Scientists have compiled the first estimate of the amount of greenhouse gases emitted by air travel in each of the 197 countries that signed the United Nations Framework Convention on Climate Change 1 .

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doi: https://doi.org/10.1038/d41586-024-01148-8

Klenner, J., Muri, H. & Strømman, A. H. Environ. Res. Lett. 19 , 054019 (2024).

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