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Travel and tourism in Italy - statistics & facts

What are the leading inbound travel markets in italy, what are italians’ preferred travel destinations, key insights.

Detailed statistics

Travel and tourism's total contribution to GDP in Italy 2019-2022

Distribution of travel and tourism expenditure in Italy 2019-2022, by type

Travel and tourism's total contribution to employment in Italy 2019-2022

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Travel, Tourism & Hospitality

International tourist arrivals in Italy 2019-2022, by country

Monthly number of international tourist arrivals in Italy 2018-2024

Related topics

Tourism in italy.

  • Tourism in Italian cities
  • Museums in Italy
  • Arts and cultural industry in Italy
  • Travel and tourism in Europe
  • Travel and tourism in Greece
  • Travel and tourism in France
  • Travel and tourism in Spain

Recommended statistics

  • Basic Statistic Travel and tourism's total contribution to GDP in Italy 2019-2022
  • Basic Statistic GDP share generated by travel and tourism in Italy 2019-2022
  • Premium Statistic Monthly tourism balance in Italy 2019-2024
  • Basic Statistic Distribution of travel and tourism expenditure in Italy 2019-2022, by type
  • Basic Statistic Distribution of travel and tourism spending in Italy 2019-2022, by tourist type
  • Basic Statistic Travel and tourism's total contribution to employment in Italy 2019-2022

Travel and tourism's total contribution to GDP in Italy 2019-2022

Total contribution of travel and tourism to GDP in Italy in 2019 and 2022 (in billion euros)

GDP share generated by travel and tourism in Italy 2019-2022

Share of travel and tourism's total contribution to GDP in Italy in 2019 and 2022

Monthly tourism balance in Italy 2019-2024

Monthly tourism balance in Italy from January 2019 to January 2024 (in million euros)

Distribution of travel and tourism spending in Italy in 2019 and 2022, by type

Distribution of travel and tourism spending in Italy 2019-2022, by tourist type

Distribution of travel and tourism spending in Italy in 2019 and 2022, by type of tourist

Travel and tourism's total contribution to employment in Italy 2019-2022

Total contribution of travel and tourism to employment in Italy in 2019 and 2022 (in million jobs)

Inbound tourism

  • Premium Statistic Total number of international tourist arrivals in Italy 2015-2022
  • Premium Statistic International tourist arrivals in Italy 2006-2022
  • Premium Statistic International tourist arrivals in Italy 2019-2022, by country
  • Premium Statistic Inbound business travelers in Italy 2015-2022
  • Premium Statistic Number of inbound tourist overnight stays in Italy 2014-2022, by travel reason
  • Premium Statistic Average length of stay of international tourists in Italy 2009-2022
  • Premium Statistic Inbound tourist expenditure in Italy 2007-2022
  • Premium Statistic Inbound tourist expenditure in Italy 2019-2022, by country

Total number of international tourist arrivals in Italy 2015-2022

Total number of international tourist arrivals in Italy from 2015 to 2022 (in million travelers)

International tourist arrivals in Italy 2006-2022

Number of international tourist arrivals in Italy from 2006 to 2022 (in millions)

Number of international tourist arrivals in Italy from 2019 to 2022, by country of origin (in millions)

Inbound business travelers in Italy 2015-2022

Number of international business tourists in Italy from 2015 to 2022 (in millions)

Number of inbound tourist overnight stays in Italy 2014-2022, by travel reason

Number of international tourist overnight stays in Italy from 2014 to 2022, by travel reason (in millions)

Average length of stay of international tourists in Italy 2009-2022

Average length of stay of international tourists in travel accommodation establishments in Italy from 2009 to 2022 (in number of nights)

Inbound tourist expenditure in Italy 2007-2022

Total international tourist expenditure in Italy from 2007 to 2022 (in billion euros)

Inbound tourist expenditure in Italy 2019-2022, by country

International tourist expenditure in Italy from 2019 to 2022, by country of origin (in million euros)

Outbound tourism

  • Premium Statistic Number of outbound tourists from Italy 2015-2022, by type
  • Premium Statistic Number of outbound trips from Italy 2019-2022, by destination
  • Premium Statistic Number of outbound tourist overnight stays from Italy 2015-2022
  • Premium Statistic Overnight stays for outbound trips from Italy 2019-2022, by destination
  • Premium Statistic Expenditure of Italian outbound tourists 2007-2022
  • Premium Statistic Expenditure of Italian outbound tourists 2019-2022, by destination
  • Premium Statistic Share of outbound holiday trips taken by Italians 2023, by purpose
  • Premium Statistic Share of outbound holiday trips taken by Italians 2022, by destination type
  • Premium Statistic Travel intentions of Italians in the next six months 2023, by destination
  • Premium Statistic Italian travelers' preferred European countries for trips in the next six months 2023

Number of outbound tourists from Italy 2015-2022, by type

Number of outbound tourists from Italy from 2015 to 2022, by type (in millions)

Number of outbound trips from Italy 2019-2022, by destination

Number of outbound trips from Italy from 2019 to 2022, by country of destination (in 1,000s)

Number of outbound tourist overnight stays from Italy 2015-2022

Number of outbound tourist overnight stays from Italy from 2015 to 2022 (in millions)

Overnight stays for outbound trips from Italy 2019-2022, by destination

Number of overnight stays for outbound trips from Italy from 2019 to 2022, by country of destination (in 1,000s)

Expenditure of Italian outbound tourists 2007-2022

Total expenditure of Italian tourists abroad from 2007 to 2022 (in billion euros)

Expenditure of Italian outbound tourists 2019-2022, by destination

Expenditure of Italian outbound tourists from 2019 to 2022, by country of destination (in million euros)

Share of outbound holiday trips taken by Italians 2023, by purpose

Distribution of holiday trips abroad taken by Italian residents in 2023, by purpose of trip

Share of outbound holiday trips taken by Italians 2022, by destination type

Share of holiday trips abroad taken by Italian residents in 2022, by type of destination

Travel intentions of Italians in the next six months 2023, by destination

Share of individuals intending to travel in the next six months in Italy as of September 2023, by destination

Italian travelers' preferred European countries for trips in the next six months 2023

Preferred European countries for a trip in the next six months among travelers in Italy as of September 2023

Domestic tourism

  • Premium Statistic Number of domestic trips in Italy 2014-2022
  • Premium Statistic Domestic trips in Italy 2019-2022, by accommodation type
  • Premium Statistic Overnight stays for domestic trips in Italy 2019-2022, by region of destination
  • Premium Statistic Domestic business trips in Italy 2015-2022
  • Premium Statistic Overnight stays during domestic business trips in Italy 2022, by destination
  • Premium Statistic Number of same-day domestic trips in Italy 2019-2022, by purpose
  • Basic Statistic Domestic tourism spending in Italy 2019-2022

Number of domestic trips in Italy 2014-2022

Number of domestic trips in Italy from 2014 to 2022 (in 1,000s)

Domestic trips in Italy 2019-2022, by accommodation type

Number of domestic trips in Italy from 2019 to 2022, by type of accommodation (in 1,000s)

Overnight stays for domestic trips in Italy 2019-2022, by region of destination

Number of overnight stays for domestic trips in Italy from 2019 to 2022, by region of destination (in 1,000s)

Domestic business trips in Italy 2015-2022

Number of trips by domestic business tourists in Italy from 2015 to 2022 (in 1,000s)

Overnight stays during domestic business trips in Italy 2022, by destination

Number of nights spent by domestic business tourists in Italy in 2022, by region of destination (in 1,000s)

Number of same-day domestic trips in Italy 2019-2022, by purpose

Number of same-day domestic trips in Italy from 2019 to 2022, by purpose (in 1,000s)

Domestic tourism spending in Italy 2019-2022

Domestic tourism expenditure in Italy in 2019 and 2022 (in billion euros)

Accommodation

  • Premium Statistic Number of hotel and non-hotel accommodation in Italy 2019-2022
  • Premium Statistic Number of hotels in Italy 2012-2022, by rating
  • Premium Statistic Number of hotels in Italy 2022, by region
  • Premium Statistic Revenue of the hotels industry in Italy 2019-2028
  • Premium Statistic Leading international hotel chain brands in Italy 2022, by number of hotels
  • Premium Statistic Leading domestic hotel chain brands in Italy 2022, by number of hotels
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  • Premium Statistic Distribution of trips made by Italians 2023, by accommodation

Number of hotel and non-hotel accommodation in Italy 2019-2022

Number of hotel and non-hotel accommodation establishments in Italy from 2019 to 2022

Number of hotels in Italy 2012-2022, by rating

Number of hotel establishments in Italy from 2012 to 2022, by rating

Number of hotels in Italy 2022, by region

Number of hotel establishments in Italy in 2022, by region

Revenue of the hotels industry in Italy 2019-2028

Revenue of the hotels market in Italy from 2019 to 2028 (in billion U.S. dollars)

Leading international hotel chain brands in Italy 2022, by number of hotels

Leading international hotel chain brands in Italy in 2022, by number of hotels

Leading domestic hotel chain brands in Italy 2022, by number of hotels

Leading domestic hotel chain brands in Italy in 2022, by number of hotels

Number of bed and breakfasts in Italy 2010-2022

Number of bed and breakfasts in Italy from 2010 to 2022

Number of agritourism establishments in Italy 2012-2022

Number of agritourism establishments in Italy from 2012 to 2022

Distribution of trips made by Italians 2023, by accommodation

Distribution of trips taken by Italians in 2023, by type of accommodation

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Tourist flow in Italy

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The National Institute of Statistics releases data on tourist flows and their features in 2017 from a supply and demand-side perspective.

In 2017, around 421 million nights were spent at tourist accommodation establishments (+4.4% compared with the previous year) and arrivals were equal to 123 million (+5.3%).

About 93.8 million of arrivals (+3.9% compared with 2016) and about 275 million of nights spent (+2.8%) were recorded in hotels and similar accommodation and the average length of stay was 2.93 nights.

In other collective accommodation establishments, the arrivals (29 million) increased by 10.2%, while the number of nights spent (145 million) increased by 7.5%, thus resulting in a reduction of the average length of stay (-0.12 nights).

Residents and non residents spent 210 million and 211 million nights (+3.2% and +5.6% respectively, compared with 2016).

In 2017, 40.6% of the total nights spent were concentrated in only 50 Italian municipalities. Rome is the main destination with 27 million of nights spent (6.4% of the total amount), followed by Milan (2.8%) and Venice (2.8%).

italy tourism statistics

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Reference period: Year 2017

Date of Issue: 28 November 2018

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Tourism in Italy

Art and culture as a tourist magnet, most popular travel destinations in italy, development of the tourism sector in italy from 1995 to 2021.

Tourists per year in Italy

Revenues from tourism

Tourism receipts in Italy per year

All data for Italy in detail

Comparison: quality of life

italy tourism statistics

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Survey on International Tourism Statistics

This annual publication summarizes the key findings of the sample survey on international tourism conducted by the Bank of Italy since 1996. It provides data on tourism expenditure, the number of visitors, the main characteristics of the trip and of inbound and outbound visitors, with details about their countries of origin and destination, purpose of the trip, and type of accommodation used.

This publication is part of the Statistics series .

The survey on international tourism is based on monthly interviews and counts of resident and non-resident travellers transiting through Italy's borders and contributes to the compilation of the "services" item of Italy's balance of payments, in accordance with the methodological conventions set out in the sixth edition of the IMF's Balance of Payments and International Investment Position Manual (BPM6). For further details click on the "Analysis and Methodology" section of the page " International tourism ".

The survey data are available as monthly and quarterly aggregate tables (only in Italian) or microdata .

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Latest reports

  • Survey on International Tourism - 2022 pdf 3.2 MB Statistics Data pubblicazione: 28 June 2023
  • Survey on International Tourism - 2021 pdf 3.2 MB Statistics Data pubblicazione: 16 June 2022
  • Survey on International Tourism - 2020 pdf 3.1 MB Statistics Data pubblicazione: 18 June 2021
  • Survey on International Tourism - 2019 pdf 2.8 MB Statistics Data pubblicazione: 5 June 2020
  • Survey on International Tourism - 2018 pdf 2.5 MB Statistics Data pubblicazione: 18 June 2019

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International tourism.

The Bank of Italy has been conducting since 1996 a survey on international tourism, based on interviews and counting of resident and non-resident travellers at the Italian borders (road and rail crossings, international ports and airports).

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Italy Tourism Statistics

Italy it: international tourism: expenditures, view italy's italy it: international tourism: expenditures from 1995 to 2016 in the chart:.

Italy Italy IT: International Tourism: Expenditures

Italy IT: International Tourism: Expenditures: % of Total Imports

View italy's italy it: international tourism: expenditures: % of total imports from 1995 to 2016 in the chart:.

Italy Italy IT: International Tourism: Expenditures: % of Total Imports

Italy IT: International Tourism: Expenditures: for Travel Items

View italy's italy it: international tourism: expenditures: for travel items from 1995 to 2016 in the chart:.

Italy Italy IT: International Tourism: Expenditures: for Travel Items

Italy IT: International Tourism: Number of Arrivals

View italy's italy it: international tourism: number of arrivals from 1995 to 2016 in the chart:.

Italy Italy IT: International Tourism: Number of Arrivals

Italy IT: International Tourism: Number of Departures

View italy's italy it: international tourism: number of departures from 1996 to 2016 in the chart:.

Italy Italy IT: International Tourism: Number of Departures

Italy IT: International Tourism: Receipts

View italy's italy it: international tourism: receipts from 1995 to 2016 in the chart:.

Italy Italy IT: International Tourism: Receipts

Italy IT: International Tourism: Receipts: % of Total Exports

View italy's italy it: international tourism: receipts: % of total exports from 1995 to 2016 in the chart:.

Italy Italy IT: International Tourism: Receipts: % of Total Exports

Italy IT: International Tourism: Receipts: for Travel Items

View italy's italy it: international tourism: receipts: for travel items from 1995 to 2016 in the chart:.

Italy Italy IT: International Tourism: Receipts: for Travel Items

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Statistics of tourism

UN

The United Nations recognizes the World Tourism Organization as the appropriate organization to collect, to analyse, to publish, to standardize and to improve the statistics of tourism, and to promote the integration of these statistics within the sphere of the United Nations system.

“Official statistics provide an indispensable element in the information system of a democratic society, serving the government, the economy and the public with data about the economic, demographic, social and environmental situation.”

Fundamental Principles of Official Statistics

The UNWTO Statistics Department is committed to developing tourism measurement for furthering knowledge of the sector, monitoring progress, evaluating impact, promoting results-focused management, and highlighting strategic issues for policy objectives. 

The department works towards advancing the methodological frameworks for measuring tourism and expanding its analytical potential, designs practical guidance for their implementation in countries, supports statistical strengthening in countries through capacity building, and compiles and disseminates tourism statistics of countries all over the world.

The United Nations recognizes the World Tourism Organization as the appropriate organization to collect, to analyses, to publish, to standardize and to improve the statistics of tourism , and to promote the integration of these statistics within the sphere of the United Nations system.

Tourism Statistics Database

UNWTO systematically gathers tourism statistics from countries and territories around the world into a vast database that constitutes the most comprehensive statistical information available on the tourism sector. 

COVID-19 AND TOURISM STATISTICS

With new situations emerging from the unprecedented COVID-19 pandemic, some clarifications need to be made to the UN statistical standards on tourism to maintain as far as possible data consistency and international comparability

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Distribution of trips made by Italians 2019-2023, by means of transport

Between 2019 and 2023, cars were the most popular means of transportation among Italian travelers. In 2023, car trips accounted for roughly 59 percent of all journeys made by Italian residents, denoting a decline over the previous year. Meanwhile, approximately 21 percent of all trips were made by plane that year, with an increase of 2.5 percentage points from 2022.

Distribution of trips taken by Italian travelers from 2019 to 2023, by means of transport

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2019 to 2023

approx. 32,500

15 years and older

figures include leisure and business trips

Computer-assisted personal interviews (CAPI)

¹ Provisional data. Figures can be found under Table 22 (Prospetto 22) in the source's Excel sheet. Missing percentage points to 100 and percentage points exceeding 100 percent percent are probably due to rounding.

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  1. Italy

    italy tourism statistics

  2. 53+ Italy Travel & Tourism Statistics [Fresh For 2023!]

    italy tourism statistics

  3. Italy Tourism Statistics And Trends

    italy tourism statistics

  4. Monthly tourism balance in Italy 2023

    italy tourism statistics

  5. Inbound tourist arrivals by month Italy 2023

    italy tourism statistics

  6. International tourist arrivals by region 2016 Italy

    italy tourism statistics

VIDEO

  1. Japan Travel & Tourism Statistics

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  3. Italy Needs to Deal with This Terrible Situation ASAP: Here's Why!!!

COMMENTS

  1. Travel and tourism in Italy

    Overall, travel and tourism contributed to the Italian GDP by over 190 billion euros in 2022, remaining three percent lower than in 2019, the year prior to the coronavirus (COVID-19) pandemic.

  2. Italy

    Collection and management of regional tourism statistics and visitor satisfaction surveys. The Italian Budget Law for 2022 created the Unique National Tourism Fund (FUNT), with a budget of EUR 120 million for 2022-23 and EUR 40 million for 2024 (see Box 1.7). copy the linklink copied! Source: OECD, adapted from the Ministry of Tourism, 2022.

  3. Istat.it Tourism

    The impact of Covid-19 on tourism in Italy The impact of Covid-19 on tourism in Italy - Spring 2020. Date of Issue: 04 May 2020. Typology: Infographics; Themes: Communication, culture and trip; Services; Day-time population for study and work Istat produces an experimental statistics about day-time population in a given area. Reference period ...

  4. Italy Tourism Statistics 1960-2024

    Italy tourism statistics for 2020 was 20,459,000,000.00, a 60.59% decline from 2019. Italy tourism statistics for 2019 was 51,910,000,000.00, a 0.6% increase from 2018. International tourism receipts are expenditures by international inbound visitors, including payments to national carriers for international transport.

  5. Tourism in Italy

    Real "tourism" only affected Italy in the second half of the 17th century, with the beginning of the Grand Tour.This was a period in which European aristocrats, many of whom were British, visited parts of Europe, with Italy as a key destination. For Italy, this was in order to study ancient architecture, local culture and to admire the natural beauties.

  6. International tourism, number of departures

    International tourism, number of departures - Italy World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files. License : CC BY-4.0

  7. PDF Survey on International Tourism

    travel surplus of the balance of payments (to 0.5 per cent of GDP, from 1.0 per cent in 2019), interrupting a trend under way since the beginning of the last decade (Figure 1). Against the backdrop of a global collapse in tourist flows, Italy's market share in word receipts relating to international tourism rose from 3.4 to 3.7 per cent.

  8. Italy

    Tourism in the economy. Tourism continues to make an important contribution to the Italian economy. Including indirect effects, in 2017 it accounted for 13.0% of GDP and employed 14.7% of the workforce. Tourism industries directly employed 2.0 million people in 2018, accounting for 8.3% of employment. An estimated 216 100 businesses were ...

  9. Italy: Domestic, inbound and outbound tourism: Italy

    Table 1 - Italy: Domestic, inbound and outbound tourism: Italy OECD Tourism Trends and Policies 2022 Tourism has been hit hard by the depth and duration of the crisis triggered by the COVID-19 pandemic. Just as the sector was starting to rebound, the economic fallout from Russia's aggression against Ukraine has dealt a fresh blow to recovery ...

  10. Bank of Italy

    The Bank of Italy has been conducting since 1996 a survey on international tourism, based on interviews and counting of resident and non-resident travellers at the Italian borders (road and rail crossings, international ports and airports). In order to estimate the number of the international travellers, information collected through the survey ...

  11. Tourist flow in Italy

    Tourist flow in Italy. The National Institute of Statistics releases data on tourist flows and their features in 2017 from a supply and demand-side perspective. In 2017, around 421 million nights were spent at tourist accommodation establishments (+4.4% compared with the previous year) and arrivals were equal to 123 million (+5.3%).

  12. Development and importance of tourism for Italy

    In 2020, tourist receipts plummeted due to the COVID-19 pandemic. Of the $51.91 billion billion (2019), only $20.46 billion billion remained. This is a 61 percent decrease in Italy. On average, each of the tourists arriving in 2021 spent about 872 US dollars.

  13. Tourism in Italy Statistics + Top 5 Italian Destinations

    France followed closely behind with a substantial 14.5% market share. Astonishingly, Austria secured the third spot with a noteworthy 9.3% contribution to Italy's international tourism. Beyond mere arrival statistics, the spending patterns of international tourists added an intriguing layer to the narrative.

  14. Bank of Italy

    Survey on International Tourism. This annual publication summarizes the key findings of the sample survey on international tourism conducted by the Bank of Italy since 1996. It provides data on tourism expenditure, the number of visitors, the main characteristics of the trip and of inbound and outbound visitors, with details about their ...

  15. Italy

    The data reached an all-time high of 46.191 USD bn in 2008 and a record low of 25.822 USD bn in 2001. IT: International Tourism: Receipts: for Travel Items data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database's Italy - Table IT.World Bank.WDI: Tourism Statistics.

  16. Tourism Statistics

    Tourism Statistics. Get the latest and most up-to-date tourism statistics for all the countries and regions around the world. Data on inbound, domestic and outbound tourism is available, as well as on tourism industries, employment and complementary indicators. All statistical tables available are displayed and can be accessed individually ...

  17. Statistics of tourism

    The UNWTO Statistics Department is committed to developing tourism measurement for furthering knowledge of the sector, monitoring progress, evaluating impact, promoting results-focused management, and highlighting strategic issues for policy objectives.. The department works towards advancing the methodological frameworks for measuring tourism and expanding its analytical potential, designs ...

  18. Share of trips by means of transport Italy 2023

    International tourist expenditure in Italy 2019-2022, by region; Average stay of inbound tourists in Italy 2019-2022, by country; Number of users of hotels in the UK 2018-2028; Distribution of trips taken by Italians 2019-2022, by destination; Other statistics that may interest you Statistics on .