visit california outlook forum 2024

Outlook Forum & Winter Board Meeting 2025

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• Outlook Forum & Winter Board Meeting 2025

For early bird pricing, register by Friday, Nov. 22.

Is there a topic or speaker you feel would benefit California's tourism industry? Let us know! 

KEY DATES Outlook Forum & Winter Board Meeting 2025 Outlook Forum & Winter Board Meeting 2025

• 03/03/2025 - Start Date
• 03/05/2025 - End Date
• Outlook (.ics)

JW Marriott Los Angeles L.A. LIVE 900 W. Olympic Blvd. Los Angeles, CA 90015

• Hotel Website

Fees Outlook Forum & Winter Board Meeting 2025 Outlook Forum & Winter Board Meeting 2025

• Early Bird (exp. Nov. 22) - $849
• Regular - $1299
• Vendor - $2299
• Academic - $199

Contact Information Outlook Forum & Winter Board Meeting 2025 Outlook Forum & Winter Board Meeting 2025

Address outlook forum & winter board meeting 2025.

900 W. Olympic Blvd.

Los Angeles, CA 90015

+1 (213) 765-8600

JW Marriott Los Angeles L.A. LIVE

Get Directions Outlook Forum & Winter Board Meeting 2025

Registration types and associated rate:

• Tourism business: $849 early bird rate (expires Nov. 22; standard rate: $1,299) Eligible: California tourism businesses including attraction, association, hotel/accommodations, restaurant, retail, rental car, or transportation and travel services.
• DMO/Government/Public service/Tribal organization: $849 early bird rate (expires Nov. 22; standard rate: $1,299) Eligible: California destination marketing organizations, government entities, public service representatives and tribal organizations.
• Vendor/Marketer/Travel agency: $2,299 Eligible: All vendors, agencies and tourism marketing agencies. *Exception: If you are a vendor or agency attending on behalf of a California DMO or tourism business client, please register as the tourism business or DMO organization. *Exception: If you are a Visit California partner agency/vendor with a current contract in place, please contact Morgan Jacinto ( [email protected] ) for more details.
• Academic rate: $199 Eligible: Students currently enrolled and faculty are eligible for a discounted rate. Limited registrations available.

What is Visit California?

Visit California is excited to host the next conference in Los Angeles at the JW Marriott L.A. Live. Outlook Forum is hosted by a different destination each year to immerse attendees in the diverse regions of our Golden State.

Tourism business: $849 early bird rate (expires Nov. 22; standard rate: $1,299); DMO/Government/Public service/Tribal organization: $849 early bird rate (expires Nov. 22; standard rate: $1,299); Vendor/Marketer/Travel agency: $2,299; Academic rate: $199

No. The early bird rate only applies to tourism industry members attending the conference. If your organization is planning to attend in the role of vendor, the vendor rate applies regardless of registration date.

The link to book rooms is available from the registration confirmation page and confirmation email. Due to limited availability, this link is only available to attendees, and we kindly request that you only book rooms for yourself and any attendees you have registered.

You can cancel, transfer or otherwise modify your registration by clicking the “Already registered?” link under the registration button on the OutlookForum.com homepage. This link is also available in your confirmation email. Please note that you will receive a 92% refund, as there is an 8% convenience fee for cancellations. The deadline to cancel is Feb. 14, 2025. After this date, please contact [email protected] for support.

Please check any junk or “other” folders in your mail client. You can also view and print confirmation of your registration by clicking the “Already Registered” link under the registration button on OutlookForum.com. If you cannot locate the email and would like a copy for your records, please contact [email protected].

Other Events You Might Be Interested In View All Events Outlook Forum & Winter Board Meeting 2025

Spring Board Meeting 2024

June 2024 | FREE

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Fall Board Meeting 2024

October 2024 | Free

Visit California Outlook Forum

Welcome to sacramento.

Sacramento is proud to host our hospitality partners at the 2023 Visit California Outlook Forum. Sacramento is America's Farm-to-Fork Capital, and it's the perfect place to opt out of the ordinary, enjoy the freshest food you'll find anywhere, and take advantage of meeting in the newly expanded SAFE Credit Union Convention Center.

We invite you to get out and enjoy California's capital while you're here. Below are a few of our suggestions, and we hope you have a fantastic stay here.

Restaurants near the Convention Center

The SAFE Credit Union Convention Center is conveniently located in downtown Sacramento near some of the region's best restaurants. Find your next great meal here.

Get to Know Sacramento Coffee

California's capital has a healthy appetite for coffee, and with more locally owned coffee bars than national chains, you're sure to get a unique and tasty cup when you're in town.

2023's Most Anticipated Sacramento Events

We all know California is home to the best of...pretty much everything, and in Sacramento, that includes major events. While you're here for the Outlook Forum, let us entice you to come back for some of our most popular events.

Happy Hour Spots in Sacramento

As tourism professionals, we know you love a good happy hour, and we want you to enjoy one...or more...during the Outlook Forum. Take our word for it. It's possible we've tried them all. Take a look at a few of our favorites, and ask us for...

Badge Pass Program

Offering discounts at some of Sacramento's best restaurants and experiences. The pass is entirely digital and there's no app to download.

Transportation

You have booked your conference, your flight, and your hotel, now the last piece of the puzzle - Ground Transportation.

Sacramento RT Airport Express

Sacramento Regional Transit has a new Airport Express - Route 142 for only $2.50 per trip. Please see link for more information!

Parking Around Downtown Sacramento

Visit the City of Sacramento Website to find parking availability around downtown Sacramento and near the SAFE Credit Union Convention Center or Golden 1 Center - with the option to reserve a parking spot ahead of your arrival!

View the digital version of our latest Visitors' Guide.

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Visitor guide.

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1608 I Street, Sacramento, CA 95814

916-808-7777 | 1 800-292-2334

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SDTA Connect Blog

Keeping you connected to the San Diego Tourism Authority and the hospitality community.

San Diego Blooms Big at Visit California Outlook Forum’s 2024 Poppy Awards

March 15, 2024 By Brent Bernasconi Leave a Comment

Team San Diego won big at the Visit California Outlook Forum’s  2024 Poppy Awards  brining back 4 Poppy Statues and 1 Gold Medal! This achievement reflects the passion, creativity, and collaboration that fuels San Diego’s tourism industry.

Business Category Poppy Award Winner s

Belmont park.

Best Content Marketing The nearly 100-year-old amusement park on San Diego’s Mission Beach created the eight-weeklong Belmont in Bloom festival in 2022 targeting local millennial families to give them something new to do as the weather warmed up in the spring.  Belmont Park  partnered with content creators, local artists, mixologists, musicians and others, providing floral-themed experiences, resulting in increased visitor attendance and local media coverage.

LEGOLAND California Resort

Best Public Relations Campaign Master builders at the Southern California theme park created a miniature version of San Diego – MINILAND San Diego. To boost coverage of the new exhibit, the builders also included the LEGO likeness of key reporters, anchors, radio personalities and the mayor who were then invited to place their LEGO selves in the installation. The buzz enabled the  LEGOLAND California  to secure placements in local and regional media as planned, but it grew to include national coverage in multiple outlets.

San Diego Zoo Wildlife Alliance

Best Paid Brand Campaign Over $1 Million Wildlife Explorers Basecamp is the largest expansion in the  San Diego Zoo ’s history. Basecamp converted the old children’s area into an interactive and immersive nature experience. The objective of the launch of Basecamp was to drive attendance and convey the breadth and depth of this new area and to hit specific metrics. That included exceeding the record attendance for the previous opening of a new area in 2017, driving awareness before zoo trips and exceeding food revenue at a new café. An integrated multimedia campaign — including digital, TV, radio, out of home, paid social and print — featured kids watching themselves transforming into animals, and there was a special live activation of a two-story-high porcupine puppet. The campaign exceeded all expected metrics.

Additional Nominees

We would also like to congratulate the other San Diego business who were nominated for 2024 Poppy Awards:

• Estancia La Jolla Hotel & Spa  – Best Content Marketing
• Del Mar Thoroughbred Club  – Best Public Relations Campaign
• San Diego Zoo Safari Park – Best Brand Campaign Over $1 Million

Destination Category Poppy Award Winner

San diego tourism authority.

Best Paid Brand Campaign Over $1 Million In a time when people were seeking comfort and happiness as the world opened back up, leaning into the nostalgia of a well-known children’s song “If You’re Happy and You Know It” allowed San Diego to highlight the uncomplicated, easygoing and sunny nature of the destination. The  Happy and You Know It  campaign drove maximum awareness of the brand, educated consumers about the variety of experiences and positively impacted in-market travel. The campaign spot drove higher room bookings and longer stays in a place that visitors view as a very happy place.

Outlook Forum Gold Medalist

Riki suzuki.

Longest Golf Putt Congrats as well to the SDTA’s Tourism Development Manager  Riki Suzuki  on winning the gold medal for the longest golf putt as part of the forum’s Ultimate Playground networking events. 

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