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What is Incentive Travel? (With 4 Examples + Top Locations)

More and more companies are considering incentive travel for their internal teams to reward employees and even external partners to incentivize sales.

But what is incentive travel? What are some examples of incentive trips? And is an incentive travel program right for your team?

This article breaks down everything you need to know.

What is incentive travel?

Let's start with incentive travel meaning: Incentive travel is the use of an all-expenses-paid trip to reward and motivate employees or channel partners for achieving specific business goals. Incentive trips can be given to individuals to use independently or designed as a group travel experience.

Incentive travel group trips can include a range of activities, from luxury cruises and beach vacations to adventure travel and cultural tours.

Most companies use incentive programs to create a memorable and unique experience that inspires participants to work harder and feel more connected to their company and colleagues. By offering these programs, businesses can boost employee morale, retention, and productivity, while also increasing loyalty and sales.

Incentive travel trips typically include a luxury hotel or resort, exciting itineraries, white-glove service, and networking opportunities that reward and connect top performers.

Who is incentive travel best for?

Incentive travel is best for companies looking to motivate, reward, and inspire employees or partners. It's typically considered a "VIP access" event.

It’s especially effective for businesses that are focused on boosting sales team engagement, improving retention rates, reducing employee turnover and burnout, and increasing productivity. Sales incentives are great ways to encourage your teams to hit their sales targets as well.

These types of attendees are typically given a qualification period to hit their target number and then selected for the trip based on their performance.

Incentive travel programs are also great for companies looking to create a stronger sense of community and teamwork within their organization.

Corporate incentive travel programs don’t just have to be for big businesses with a ton of money. With the right budget, incentive programs can be a perfect opportunity to connect your teams and inspire success.

Incentive travel is also not limited to any particular industry, as any business can benefit from incentivizing its employees to achieve specific goals. Neither is it limited to a department (though most programs focus on sales teams).

Analyzing your business needs will help you decide whether group travel incentive programs are best for your company.

What are the benefits of incentive travel? Why incentive travel works.

There are several benefits to incentive travel. It’s a highly effective way to motivate and reward employees for their hard work and dedication. As companies implement travel incentive programs in their business, they begin to realize the importance of incentive travel.

For businesses that are still on the fence, here are some of the key benefits of incentive travel :

1. Increased employee motivation and engagement

Incentive travel provides employees with a tangible goal to work toward and the promise of a reward to achieve it. It also creates competition and a sense of scarcity among employees, as not everyone gets to partake. This can help increase motivation and engagement levels, leading to improved performance and productivity, including hitting a specific sales target or quota.

2. Improved retention rates

Employees who feel valued and appreciated are more likely to stay with their company. Incentive travel programs are an especially effective way to show that appreciation, which can in turn help improve retention rates.

3. Enhanced team building and communication

Incentive travel trips often involved team-building activities that can help improve communication and collaboration among employees. They also offer a more relaxed environment in which to connect, as well as an opportunity to connect with executive leaders. All of these combine to form a better sense of community, which can help with business performance.

4. Increase company culture and brand reputation

Offering incentive travel programs can help create a positive company culture. This can make the company more attractive to potential employees, customers and partners, leading to increased success and growth.

5. Increased customer loyalty and sales

Incentive travel programs can also be used to reward channel partners or customers, which can help improve loyalty and drive sales.

Overall, there are many benefits to incentive travel trips. They offer a unique opportunity to inspire, engage and motivate attendees, and can be more effective than cash rewards or other gifts. Compare the incentive travel to cash rewards in our latest article.

What are some disadvantages of incentive travel?

Although incentive travel can be incredibly effective for some teams, there are also a few disadvantages to consider.

Incentive travel can be expensive to plan and execute, requiring substantial financial resources. Companies need to allocate budgets for travel expenses, accommodation, meals, activities, and other related costs. This expenditure can strain the company's finances, particularly for smaller businesses or during periods of economic uncertainty.

2. Perceived inequity among employees

Offering incentive travel may create a sense of inequality among employees. Those who don't qualify for the incentive or are unable to attend due to personal circumstances may feel demotivated or undervalued.

3. Distraction from work

Planning and participating in incentive travel programs can temporarily divert employees' attention away from their regular work responsibilities. While the intention is to reward and motivate employees, excessive focus on the trip itself can lead to decreased productivity and potentially impact overall business operations. Companies should carefully balance the benefits of incentive travel against the potential disruption it may cause.

Overall, we've seen the benefits of incentive travel majorly outweigh the drawbacks, but it's important to evaluate the program for your own business.

Examples of Incentive Travel Programs

Here are some ideas for your next trip:

Luxury beach vacations

A trip to a luxurious beach resort in a place like Cabo, Mexico, or Bali can be a great incentive option. This type of incentive travel program offers the chance to relax, enjoy the sun, and participate in activities like snorkeling, sailing, paddle boarding, and beach games.

Adventure travel

For more adventurous teams, an incentive travel program that includes activities like hiking, rock climbing, or white-water rafting can be a great motivator. This type of program offers unique and memorable experiences to build teamwork.

Cultural tours

A cultural tour can be a unique opportunity for teams to immerse themselves in a local culture they may not otherwise be able to. This type of program might include visits to historical sites, museums and local markets, as well as opportunities to sample local cuisine.

Wellness retreats

A wellness retreat can be a great way to help employees relax and reset, both physically and mentally. This type of program would include activities like yoga, meditation, spa treatments and healthy eating workshops.

These are just a couple of examples of the many types of incentive programs available. We encourage you to think beyond the typical go-to destinations to find an incentive program structure that works best for your team.

What are the best locations for incentive programs?

The best location for your incentive travel program depends on your team, the structure of your event, and your budget. We recommend starting with those three pillars and selecting several options to compare before you select a destination.

These programs can happen in any location, whether domestic or exotic locations.

With that said, here are some of our favorite incentive travel destinations from recent years:

Perfect for adventurous souls, Costa Rica offers several activities like zip-lining, hiking and water sports. The country also has a strong focus on sustainability and eco-tourism, making it a great destination for companies with a green focus.

Hawaii offers a multitude of options for those looking to relax, explore, or a little of both. Activities like surfing, hiking, and snorkeling are popular, as well as cultural experiences like hula dancing and lei making. Those looking to unwind also have the option of simply relaxing on the beach.

Tuscany, Italy

Tuscany offers stunning landscapes, historic architecture, and world-renowned cuisine. Activities like wine tasting, cooking classes, and visits to historic sites are popular.

Northern California

Northern California offers a multitude of resorts catering to those looking to escape for wellness retreats. With great weather year-round, this is a great option for companies looking to stay closer to home while still offering an escape.

With its mix of Mediterranean culture, pristine water, and gorgeous landscapes, Mallorca offers groups an amazing escape just off the coast of Spain. As one of our top-performing locations, Mallorca always offers that "wow" factor.

Not sure where to start when looking for the right destination for your team? Check out our guide to selecting the best destination for your incentive trip.

How is an incentive program typically structured?

To create an effective incentive trip program, organizations should start by defining clear goals and objectives. This involves determining the behaviors or outcomes they want to incentivize and the desired results they hope to achieve.

Next, consider factors such as timing, eligibility criteria, and performance metrics. Some companies choose to select the top percent of employees to include in their trip, some select specific departments, and others choose to bring their whole company. Whatever the selection criteria, make sure it's clearly defined and communicated to everyone involved, so they can understand how they can become a part of the group selected to go.

From there, your company can structure your incentive program by selecting destinations and activities that align with your goals, interests, and budget. Decide whether it should be a group trip or an individual reward trip.

Example Incentive Trip Agenda

According to the Incentive Research Foundation, 3 - 5 day trips are ideal for incentive trips. This agenda is created around that recommendation and designed in a group travel format.

As you build your agenda, consider what mix of leisure and business activities you want, or how much free time to provide guests. Develop activities related to group interests instead of just what's available. And considering leveraging local knowledge to find cultural activities throughout.

• Arrivals at destination, hotel check-in and welcome reception
• Group dinner
• Morning casual activities, such as yoga, spa, pool, or other
• Afternoon small groups activities on site, such as sailing, golf, kayaking, or horseback riding
• Evening cocktail reception and dinner
• Full-day excursion or private tour to nearby cultural or natural attraction (e.g. city tour, national park)
• Group lunch at local restaurant
• Evening time to explore destination or attend optional activity (e.g. cooking class, wine tasting)
• Morning volunteer event, such as school supply drive, beach cleanup, etc.
• Afternoon time to explore destination or participate in optional activity (e.g. spa day, painting class, team-building exercises)
• Evening awards dinner and celebration

This itinerary is just an example and can be customized to fit the specific goals and preferences of the group. The key to a successful trip agenda is to provide a balance of team-building activities, cultural experiences, free time for exploration, and leisure activities for relaxation. Learn how to make your sales incentive trip a success here.

Is incentive travel right for my company?

Incentive travel may or may not be right for your company. There are several areas to consider as you decide if you should plan an incentive program.

Consider whether your team would benefit from a luxury trip with some rest and relaxation. Are your teams feeling burnt out or overwhelmed? This may be a good opportunity to reset.

Are your teams not hitting their sales targets? An incentive program might be the nudge they need to perform better -- beyond just getting a cash bonus.

Or, on the flip side, are your teams hitting certain achievements beyond expectations? Maybe it's time to reward those top performers with a little incentive travel trip.

Whatever your team looks like, it's important to understand if your budget and the outcomes are right for your company. Dive further into how to plan a successful incentive trip here.

Can I get help planning my incentive trip?

Yes, absolutely. Destination management companies and event planning companies are your ideal partners to help plan your event.

GoGather is your go-to event planner for your next incentive program. We have developed and planned travel incentives across the world, from Bali to Mexico to Mallorca. We help you design VIP trips to reward your top achievers and inspire success. Let's review your company goals and develop an amazing incentive trip specifically designed for your company. Start planning with us now.

Katie Moser

Related articles.

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What is incentive travel? How are incentive programs, trips, and events different from conference and meeting planning? In this section we'll look at the definition of incentive travel, including: examples of incentive travel programs, how to become an incentive travel planner, an incentive travel planner job description, career advice, employment information, and the pros and cons of being an incentive travel planner in this sector of the events industry.

A guide to incentive travel programs; definitions, descriptions, and examples.

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Why become an incentive travel planner or destination manager? Career advice and employment information.

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MICE: Meetings, Incentives, Conferences, Exhibitions

Although the content of an incentive travel program is very different to other types of meetings—in that the emphasis is on entertainment, activities, and socializing—the event planning process is very similar. Meetings and incentive programs both involve location planning, destination management, co-ordinating travel and accommodation, and creating a program of supporting events.

Meeting planners often find themselves working on a mix of meetings, conferences, and incentive travel programs, and in doing so will often call upon the services of a destination manager at a DMC (Destination Management Company). Destination managers are a type of event planner who offers local knowledge and resources to meeting planners in order to help deliver events in a particular region

What Is Incentive Travel?

Incentive travel is the reward element of an incentive, recognition, or loyalty program, which takes the form of an all-expenses paid trip with a program of scheduled events and activities.

Incentive Programs

Incentive, recognition, and loyalty programs (from here on referred to as just ‘incentive programs’) are used by companies as a motivational tool to achieve certain business objectives, for example to increase sales.

Participants—which might be the company’s employees, distributors / re-sellers, or customers—usually have to qualify by achieving a certain level of performance, pre-defined by the terms of the incentive program, e.g. achieving pre-set sales targets.

Those that meet the relevant criteria are then rewarded by taking part in the incentive travel trip (sometimes referred to as the ‘award’). These are usually group trips with a set itinerary where all those qualifying take part in the same program of events and activities, however individual incentive trips are also used by some companies.

Incentive Trips/Awards

To fulfill the award, the company will use some form of event / meeting planner to co-ordinate the trip and design the itinerary, including all travel arrangements, accommodation, receptions, dinners, activities, excursions, entertainment, and special events.

Often, this will involve the meeting planner hiring a Destination Management Company (DMC), located in the city where the event is being held, to assist them in booking and managing local elements, such as restaurants, venues, transport, staffing, production, décor, entertainment, activities, and excursions.

Incentives are a very effective way to drive sales. An incentive program might be aimed at a company’s employees i.e. the sales team, or its distributors / re-sellers.

For example, a car manufacturer might create an incentive program for its dealers, whereby they have to meet a certain sales target each month. At the end of the term of the program, a year perhaps, those that made the required amount of sales will be rewarded by coming together with management executives, and the other qualifying dealers, to attend the award trip.

This might consist of a three-day trip to Monte Carlo during the Monaco Grand Prix with a cocktail reception on a yacht, a private dinner at the world famous casino, followed by leisure activities and excursions such as sailing, wine tastings, golf, or a private tour of The Prince’s Palace.

Rewards and Recognition

Group travel can also be used as part of an employee reward and recognition program. Whereas incentive programs aim to inspire or influence someone’s efforts, the purpose of rewards and recognition programs are to reinforce certain behaviors.

A qualifying employee may be deemed to be improving customer service, living the corporate values, or meeting productivity goals. A company might create a group travel program ‘award’ as a way to engage with their employees, recognize performance, and reward top achievers.

The format is similar to those held for sales incentives in that, as a reward, the emphasis is on leisure activities, excursions, group dinners, and receptions. It might be a trip to Sir Richard Branson’s private game resort, Ulusaba Lodge in South Africa, with a program that includes safaris, hot air balloon rides, helicopter tours over canyons, and outdoor dinners and receptions with the finest African cuisine.

Employee Motivation

For example, in addition to various dinners and leisure activities, one company’s program included a team building session called ‘Helping Hands’ where employees were given a box of parts and an instruction booklet. Working as a team they had to assemble an object, which later transpired to be a prosthetic hand, which was then given to a land mine victim who had lost their hand.

Customer Loyalty

Another variation of an incentive program is when group travel is used to reward customer loyalty and repeat business. I have actually been on the receiving end on an incentive program organized by the parent company of a group of event industry suppliers.

The parent company owns a caterer, a venue finding company, a staffing agency, and a technical production company—amongst others. They have an incentive program whereby their customers, event companies such as my own, Left Field Productions , have their annual spend with any of the parent company’s businesses converted into points. Once a certain amount of points is accrued, my company qualifies for between one and three places on a group travel ‘award’.

One year this included a three-day trip to Portofino, Italy, where we stayed in the luxurious Hotel Splendido, which sits on a hillside overlooking the Mediterranean and is frequented by celebrities such as Madonna, George Clooney, and Elizabeth Taylor.

The ‘incentive travel program’ is what, up until now, we have been referring to as the ‘award’; it’s the reward element of the entire ‘incentive program’. Among event planners however, the ‘award’ is generally referred to as the ‘incentive travel program’ or just the ‘travel program’. It’s not really regarded as an event, because it’s usually a lot more than that; it’s a program of events and activities over several days or even a week.

Incentive Program

The ‘incentive program’ is the entire scheme that leads up to and includes the ‘award’. The ‘incentive program’ might start up to a year in advance, often it’s unveiled at the end of the current program—perhaps at an awards dinner on the final evening—in order to build excitement.

The incentive program is often unveiled on the final night of the previous year’s incentive travel program.

Teaser Campaign

‘Teasers’ are sent out to participants to build anticipation of the official launch. For example, if the destination is going to be a beach resort, then a flip-flop might be sent to each participant with a cryptic clue attached. Promoting an incentive is all about building excitement, so often the way it is communicated needs to be creating and engaging.

Official Announcement

Official announcement, information packs, and enrolment kits are sent out for participants to ‘sign up’ to the incentive program. These packs will outline the terms and conditions of the program, with information on what is required to qualify, for example defining sales targets.

Qualification period

During this period, which could last up to a year, participants are required to meet the pre-defined criteria that would enable them to qualify for the award, for example hitting sales targets.

Mid-Program Motivation

More teasers and reminders will usually be sent out over the course of the qualifying period to encourage the participants to meet the necessary criteria.

Qualifiers Announced

Qualifiers or ‘winners’ announced. In some cases, physical trophies or other gifts are handed out at this stage, in advance of the actual ‘award’ trip. Shortly after, travel arrangements will be communicated to the qualifiers.

Guests might travel separately from different locations or, alternatively, group travel arrangements will be made where everybody takes the same flight together.

Upon arrival in the destination city, participants might be greeted at the airport by local representatives, before transferring to their hotels. Often the creative elements of the program start here.

For example, when I attended an incentive program in Monaco, we were flown from London to Nice, South of France, and had expected to be driven on to our hotel in Monte Carlo. However, on arrival in Nice, we discovered a series of helicopters had been laid on to transfer us the rest of the way.

Hotel Check-In

Participants are then greeted at the hotel, checked in, and have some time to settle in before the evening’s welcome dinner. Typically a welcome pack and gift is often left in room.

Welcome cocktail reception. An opportunity for everyone to meet and network, perhaps on a private terrace at the hotel, possibly with live entertainment from musicians and performers. Usually the meeting planner will add in a few extra creative touches to make the reception a little more special, such as a wine or tequila tasting.

Open-air dinner in the hotel’s private gardens overlooking the sea, possibly with after-dinner entertainment and/or some speeches from the hosts. Often the first evening’s dinner is held ‘on-site’ at the hotel as people are tired from travelling.

After-Dinner Drinks

Often, on the first night, this is just informal after-dinner drinks in the hotel bar as most people are tied from travelling. However, depending on the group, there might be cigars and cognac laid on, or a private lounge area with cocktails.

Breakfast at the hotel, perhaps followed by an informal meeting or presentation regarding upcoming activities.

Excursion to local attractions, sightseeing, and shopping. These might be cultural activities or the opportunity to take part in authentic ‘real life’ experiences typical of the location—such as exploring the Hutong area of Beijing by bicycle and having tea with locals in their homes.

Group lunch at a restaurant or special venue. Again, this is an opportunity for the meeting planner to get creative perhaps by obtaining access to a venue or location that's typically not accessible to the general public—such as lunch on a movie set or in private rooms at a royal palace.

Afternoon of leisure activities, which depending on the group, might be traditional activities, such as golf or a spa day. Alternatively, it could be more unusual activities like cage diving with sharks or bulldozer adventure playground days. Often, the meeting planner will try to obtain some sort of unique or VIP access, such as getting to kick around footballs with a professional team and star players at their local stadium.

Reception and Dinner

The second day's evening cocktail reception and dinner typically takes place ‘off-site’ at a restaurant or private venue, usually with entertainment. Again this might involve some sort of unusual venue, such as a USO themed event on a real naval base.

Nightclub / Casino

Option to continue on to a local nightclub/casino.

Breakfast at the hotel, perhaps followed by an informal meeting.

Excursion / Activities

More leisure activities, trips, or opportunity to experience local culture. Depending on the group, this could be anything from cave tours, to zero gravity flights at a NASA training facility, to private backstage tours of a Broadway show and an opportunity to meet the cast.

Group lunch at a restaurant or special venue.

Team Building

Team building / experiential activity—sometimes with a connection to the local community or a charity. This might be building a park in the desert for a children's home or the Helping Hand's activity mentioned previously where the group make prosthetic hands to be given to land mine victims who've lost their hand

Dinner/Dance/Awards

Cocktail reception, gala dinner, awards ceremony, and dancing ‘off-site’ at a private venue. Next year's destination/incentive program revealed.

Breakfast at hotel.

Check-out / transfers

Hotel check-out, transfers to airport.

Group lunch at a restaurant or special venue en route to airport

Return flight home

Obviously, this format only outlines the bare bones of a travel program. The challenge for the event planner is in making these programs as creative and engaging as possible—especially when you have to create something new and different every year.

The destination, accommodation, and activities might be amazing in their own right. For example, a three night trip to Hawaii with an itinerary that includes a sunset cocktail cruise, a private dinner on the beach, activities such as surfing, golf, waterfall hikes, hula lessons, and stargazing treks. It might also include excursions to the Diamond Head volcanic crater and Pearl Harbor, before a closing dinner and awards ceremony on the final night.

However, a good planner will make sure they include some extra special moments, private access to people and places, or exclusive experiences that the guests could not create themselves—either through lack of financial resources, local knowledge, contacts, or even imagination.

New Orleans

One leading incentive travel company created a trip to New Orleans for one of its clients, a Fortune 500 company. In addition to the usual 5 star accommodation and the finest local cuisine, the company added some extra touches to make the trip even more special. These included a private parade along Bourbon Street, followed by a dinner on the field of the Superdrome—where they were greeted by a marching band with their names circling on the ribbon board and their photos on the Jumbotron. They even had the chance to toss a few footballs around the pitch.

The following day, to connect with the local community, the group spent the afternoon planting trees and bushes at a newly rebuilt elementary school, which had been devastated by Hurricane Katrina. The playground and the landscaping that the group contributed to were the final touches to the redevelopment that had been seven years in the making.

Whether it’s providing exclusive access to something not readily available to the public, taking part in authentic ‘real life’ experiences typical of the local culture, or giving something back by connecting with the local community, those moments create memories that go far beyond being a business trip or vacation—and is what makes incentive travel work as a motivational tool.

REFERENCES 1. Anatomy of a Successful Incentive Travel Program White Paper, Melissa Van Dyke, Incentive Research Foundation

Why become an inventive travel planner or destination manager? Career advice and employment information.

• Incentive Travel

25 / 09 / 2023

What Is Incentive Travel? (Explained With 7 Examples)

In today's competitive business landscape, organizations are continually seeking innovative ways to motivate their employees and drive success. One such strategy that has gained immense popularity in recent years is incentive travel. Let’s delve into the world of incentive travel, explore what it is, how it compares to cash bonuses, its impact on employee motivation, and its significance for organizational goals. We'll also discuss the different types of incentive travel, the target audience for such programs, their frequency, and whether you should create a plan in-house or collaborate with an agency like MICEHospitality. Additionally, we'll provide you with a useful checklist for creating an effective incentive travel plan and share some inspiring examples of successful incentive travel programs.

What is Incentive Tour?

Incentive tour is a powerful motivational tool used by organizations to reward and recognize their top-performing employees. It involves offering a travel experience as a reward for achieving specific performance goals or targets. Unlike cash bonuses, which often get absorbed into routine expenses, incentive tour offers a memorable and highly motivating experience that employees can cherish for a lifetime.

The concept of incentive tour is rooted in the idea that employees who feel valued and appreciated for their contributions are more likely to be engaged, motivated, and committed to their work. It goes beyond the traditional approach of monetary compensation and taps into the fundamental human desire for experiences, adventure, and personal growth.

Incentive Tour vs. Cash Bonus

The debate between incentive tour and cash bonus is a common one in the realm of employee motivation. While both approaches have their merits, incentive tour stands out for several reasons. First and foremost, it provides a tangible and exciting reward that goes beyond monetary compensation. When employees are offered a chance to embark on an all-expenses-paid trip to a dream destination, it creates a sense of anticipation and excitement that money alone cannot match.

Moreover, incentive tour offers a unique opportunity for team building and bonding among employees. When colleagues travel together, they form stronger connections and develop a deeper sense of camaraderie, which can positively impact workplace dynamics. Cash bonuses, on the other hand, do little to foster such relationships.

In addition to the tangible rewards, incentive tour offers intangible benefits that can have a lasting impact on employees. Travel experiences often lead to personal growth, cultural enrichment, and the creation of cherished memories. These aspects contribute to an employee's overall well-being and happiness, which, in turn, can enhance their job satisfaction and performance.

When employees return from an incentive trip, they often bring back newfound energy and enthusiasm to the workplace. This boosts their morale and leads to increased productivity and a more positive work atmosphere. In contrast, cash bonuses, while appreciated, may not have the same long-term effect on employee motivation and engagement.

Why Incentive Trips Are Important: Impact on Employee Motivation and Organizational Goals

Incentive trips play a pivotal role in boosting employee motivation. They serve as concrete milestones that employees strive to achieve, knowing that their hard work will be rewarded with a remarkable travel experience. This anticipation can fuel increased productivity, engagement, and overall job satisfaction among employees.

From an organizational perspective, incentive travel aligns employee efforts with company goals. By setting specific performance targets tied to the trip, businesses can channel their workforce's energy towards achieving strategic objectives. Whether it's increasing sales, improving customer satisfaction, or enhancing productivity, incentive travel programs can be tailored to support various organizational priorities.

Types of Incentive Travel

Incentive travel programs come in various forms, each catering to different employee preferences and organizational budgets. Here are the most common types:

All-Expense-Paid Trips: These are the most extravagant incentive travel programs, covering everything from flights and accommodation to meals and activities. They offer employees a worry-free experience, allowing them to fully immerse themselves in the destination.

Just Stay Incentives: In this type of program, employees are rewarded with a complimentary stay at a luxurious resort or hotel. While it doesn't include travel expenses, it still provides a relaxing and rejuvenating experience.

Just Travel: Here, the focus is solely on the travel aspect. Employees receive travel vouchers or points that they can use to plan their dream vacations. This option offers flexibility and allows individuals to choose destinations that resonate with their interests.

Adventure-Based Incentives: For employees seeking thrill and adventure, organizations can offer incentive programs that include activities such as zip-lining, hiking, or water sports. These programs appeal to those with a sense of adventure and a love for the outdoors.

For Whom Should You Run an Incentive Travel Program

Incentive travel programs are versatile and can be tailored to suit various industries and roles. They are particularly effective for:

Sales Teams: Rewarding top-performing salespeople with incentive trips can drive revenue growth and motivate others to excel.

Customer Service Teams: Recognizing outstanding customer service representatives can improve customer satisfaction and loyalty.

Managers and Executives: Providing leadership with incentive travel opportunities can strengthen their commitment to the organization's success.

Cross-Functional Teams: Incentive travel programs can also be designed to encourage collaboration and teamwork among employees from different departments, fostering a more cohesive and innovative workplace culture.

How Often Should You Run an Incentive Travel Program

The frequency of incentive travel programs can vary depending on your organization's goals and resources. Some companies offer annual trips to maintain consistent motivation, while others may opt for quarterly or biannual programs for more frequent rewards. The key is to strike a balance that keeps employees engaged without overextending the budget.

Annual programs work well for organizations with stable financial resources and a larger workforce, as they can spread the costs over a longer period. Quarterly or biannual programs, on the other hand, are suitable for smaller companies or those with budget constraints.

When determining the frequency, it's essential to consider the nature of your industry and the typical sales or performance cycles. For example, in industries with seasonal fluctuations, it may be more meaningful to schedule incentive trips during off-peak periods to maintain motivation year-round.

In-House Planning vs. Agency Collaboration

When it comes to planning your incentive travel program, you have two primary options: handling it in-house or partnering with a specialized agency like MICEHospitality. Each approach has its advantages.

In-House Planning

Advantages:

Greater Control: Planning in-house allows for complete control over every aspect of the program, from destination selection to itinerary planning.

Customization: You can tailor the program to align with your company culture, values, and employee preferences.

Cost Control: In-house planning can sometimes be more cost-effective, as you have direct control over expenses.

Considerations:

Resource Intensive: Planning incentive travel programs can be time-consuming and require significant resources, including staff time and expertise.

Logistics: Managing the logistics of travel, accommodation, and activities can be complex, especially for large groups.

Agency Collaboration

Expertise: Specialized agencies like MICEHospitality have industry-specific knowledge, contacts, and experience to ensure a seamless and memorable travel experience.

Streamlined Logistics: Agencies handle all the logistical details, from negotiating with vendors to managing travel arrangements.

Time Savings: Partnering with an agency frees up your internal resources, allowing your team to focus on other critical tasks.

Cost: Agency services come at a fee, so it's essential to weigh the cost against the convenience and expertise they provide.

The choice between in-house planning and agency collaboration ultimately depends on your organization's resources, expertise, and specific goals. Whichever route you choose, meticulous planning and attention to detail are crucial for a successful incentive travel program.

Checklist for Creating an Effective Incentive Travel Plan

Creating a successful incentive travel plan requires meticulous planning and attention to detail. Here's a comprehensive checklist to guide you through the process:

Define Clear Goals: Begin by clearly outlining the performance targets and metrics that employees must meet to qualify for the incentive trip. These goals should align with your organization's broader objectives.

Select the Right Destination: Choose a destination that aligns with the interests and preferences of your employees. Consider factors such as travel time, cultural appeal, and accessibility.

Budget Wisely: Determine a budget that allows for a memorable experience without straining your resources. Consider all costs, including travel, accommodation, meals, activities, and incentives.

Engage Employees: Involve employees in the planning process to ensure their preferences and needs are considered. Conduct surveys or focus groups to gather input on destination choices, travel dates, and activities.

Design an Engaging Itinerary: Craft an itinerary that strikes a balance between work-related activities (e.g., recognition events, meetings) and leisure activities (e.g., sightseeing, team-building exercises). Ensure that the itinerary caters to various interests and preferences.

Consider Logistics: Pay meticulous attention to travel arrangements, including flight bookings, airport transfers, and ground transportation. Additionally, carefully select accommodations that offer comfort and convenience.

Safety and Health Measures: In the post-pandemic world, prioritize the safety and well-being of your employees. Implement health and safety protocols, and stay updated on travel advisories and restrictions.

Communication: Clearly communicate the program's goals, rules, and rewards to all eligible employees. Maintain open lines of communication throughout the planning process and provide regular updates.

Recognition and Awards: Plan recognition events during the trip to acknowledge and celebrate the achievements of participants. Consider awards or certificates to commemorate their success.

Feedback Mechanism: After the trip, solicit feedback from participants to evaluate the program's effectiveness. Use this feedback to make improvements for future incentive travel programs.

Evaluate ROI: Assess the return on investment (ROI) of the incentive travel program by measuring its impact on employee performance, engagement, and organizational goals.

By following this comprehensive checklist, you can create an incentive travel program that not only outranks competitors but also elevates your organization's performance and employee satisfaction.

Successful Incentive Tourism Examples

To inspire your incentive travel planning, here are some real-life examples of companies that have executed remarkable incentive travel programs:

Reliance Industries Limited

Program Highlights: Reliance Industries, one of India's largest conglomerates, runs incentive travel programs for its employees to recognize exceptional performance. The company offers all-expense-paid trips to both domestic and international destinations. These trips often include luxury accommodations, cultural experiences, and team-building activities.

Tata Motors

Program Highlights: Tata Motors, a subsidiary of Tata Group, is known for its innovative incentive travel initiatives. The company organizes trips for top-performing employees, which include visits to manufacturing plants, international auto shows, and adventure getaways. These programs align with Tata Motors' commitment to recognizing and nurturing talent.

Program Highlights: Infosys, a global IT services company, conducts incentive travel programs for its employees in India. These programs typically feature a mix of professional development, such as training sessions and conferences, along with leisure activities at picturesque destinations. Infosys emphasizes the holistic development of its workforce through these initiatives.

Program Highlights: IBM India, a subsidiary of IBM Corporation, offers incentive travel opportunities for its employees. These programs often include participation in international conferences, workshops, and recognition events at exotic locations. IBM India's incentive travel initiatives align with its commitment to fostering a culture of innovation and excellence.

Program Highlights: Accenture, a global consulting and technology services company with a significant presence in India, runs incentive travel programs for its Indian employees. These programs may involve global recognition events, conferences, and networking opportunities held in desirable international locations. Accenture's incentive travel initiatives aim to reward high performance and promote career growth.

Microsoft India

Program Highlights: Microsoft India, a subsidiary of Microsoft Corporation, operates a variety of incentive travel programs for its employees. These programs offer opportunities to attend international conferences, recognition events, and leadership development seminars in attractive destinations. Microsoft India emphasizes employee engagement and professional growth through these initiatives.

HCL Technologies

Program Highlights: HCL Technologies, a leading IT services and consulting company based in India, has implemented incentive travel programs as part of its employee recognition strategy. These programs often include global forums, seminars, and recognition events that allow employees to network with international counterparts. HCL Technologies values employee empowerment and growth through these initiatives.

These incentive tourism examples illustrate how both Indian companies and multinational corporations operating in India prioritize incentive tour as a means of recognizing and motivating their employees. By providing employees with opportunities to travel, learn, and bond with colleagues, these companies not only boost performance but also foster a positive work culture that values achievement and personal development.

In conclusion, incentive travel is a potent tool for enhancing employee motivation, aligning organizational goals, and ultimately driving success. Whether you choose to offer all-expense-paid trips or travel vouchers, the key is to create a program that resonates with your employees and inspires them to excel. By following the checklist and drawing inspiration from successful examples, you can craft an incentive travel program that not only outranks competitors but also elevates your organization's performance and employee satisfaction.

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What Is Incentive Travel? Definition & Benefits

It’s no secret that offering an incentive to employees is a key factor in boosting performance, sales, and engagement.

So with that in mind, we answer the question, “What is incentive travel?” with a definition and the top benefits of offering an incentive trip program.

What Is Incentive Travel?

Incentive travel is a specific trip or tour offered to top-performing employees as a way to motivate them to make more sales, gain more customers, and/or improve overall performance. By offering an incentive trip, companies are able to drive their business goals and recognize top performers.

An incentive trip can be taken as a group or an individual vacation for the employee and their families.

Benefits of Offering an Incentive Trip

Offering an incentive trip has plenty of benefits, so we’ve outlined the top reasons why your company should start an incentive trip program today.

1. Company growth and increased sales

To reiterate, people like rewards. Employees respond to incentives and, in return, target sales are more likely to be met and there could be an increase in business growth. By giving employees a goal to strive for, it promotes productivity gains that could potentially be seen across the board.

The increase in sales and productivity driven by the workforce will far outweigh the cost of offering an incentive trip. Additionally, by making employees feel valued, this will also likely increase sales and overall performance.

2. Stronger relationships and increased loyalty

Not only will employees be incentivized to sell more or boost their overall performance, but companies that offer incentive travel are also able to build stronger relationships with their employees.

Everyone wants to be rewarded for their hard work and employees recognize when companies offer those rewards. Offering an incentive trip will not go unnoticed.

Additionally, employees may be more likely to stay with a company that offers these rewards. Company loyalty is extremely important in long-term employee retention and incentive travel can help with that.

3. Extra professional development time

During an incentive trip, many companies opt to use some of the time to promote additional professional development through workshops and seminars.

Certainly, one of the most important parts of an incentive trip is to allow employees to relax and reap the benefits of their hard work, but by setting aside a couple of hours for professional development, employers are given the opportunity to blend leisure and learning.

4. Family time leads to a better support network

Many companies offer incentive trips for employees and their families. By allowing their families to join, companies are also promoting a healthy family support system.

Travel creates long-lasting memories and hard-working employees deserve to take some time out with their families to enjoy these memories together. This will hopefully promote high productivity for years to come.

5. Company bonding

Some companies treat incentive travel as more of a retreat for their employees to get to know each other, network, and team build. Whether you are getting the entire team together or a select few of the top sellers, this is an excellent opportunity to allow for some intercompany bonding.

This could also lead to higher sales or company growth because employees are able to get to know each other better on a much different level than they normally would in the office.

This is especially beneficial for companies spread out across the country or those that mainly work remotely. There’s nothing like an in-person connection and an incentive trip does just that. And it’s a lot of fun for everyone!

At the end of the day, offering incentive trips for employees is a win-win for everyone. Employees are encouraged to grow their productivity while they are also shown that their company values them and rewards them for their hard work. The company benefits from this hard work by hopefully seeing growth in the bottom line.

As a travel agency specializing in incentive travel, contact us and let us help you plan an incentive trip to motivate your employees and bring your company to a whole new level!

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What is incentive travel? (4 Incentive travel program examples)

Free holidays for your staff—what’s that all about?

Isn’t incentive travel just frivolous corporate spending, used by giant organisations with more money than sense?

Although corporate incentive travel can be expensive and difficult to deliver, it is still one of the most effective ways to motivate individuals , reward desirable behaviour and boost performance.

In this article, you’ll learn everything you need to know about incentive travel and how it can help you reach your company goals. ‍

What is incentive travel?

Incentive travel motivates or incentivises a group of people by rewarding top performers with an all-expenses-paid trip. Organisations can decide to offer the travel perk to individual employees , departments, partners, or VIP clients.

You can use travel incentive programs to achieve your core business objectives like boosting quarterly sales figures, improving the quality of interactions between employees and executives, or nurturing relationships with high-spending or loyal customers. This is done by setting clear and attainable objectives that your target group will strive to achieve in order to win a place on the trip.

So what are some examples of incentive travel programs and what they can achieve? ‍

4 Incentive travel program examples

Incentive travel programs can be used to achieve a variety of desired outcomes from improved employee engagement to client spending incentives. Let’s take a closer look at four possible uses of corporate incentive travel programs. ‍

1. Employee motivation

One of the best ways to overcome organisational challenges such as low productivity, employee turnover and poor customer service is by developing travel incentives for staff. Motivating your employees with attractive travel rewards is an effective strategy for boosting employee engagement , altering attitudes, fostering teamwork, building morale and embedding new company values.

An employee motivation travel program is designed to bring your workforce together and inspire group interaction through an itinerary of teamwork exercises and experiential activities. This isn’t a free holiday, rather, it’s a purposeful team-building retreat with clear desired outcomes.

Example: Your technology scale-up has grown rapidly and you now have a large workforce with employees working remotely across the globe. Daily tasks are running smoothly, but your team isn’t motivated and the company culture is stagnant.

So, you reach out to a third-party retreat planner to help you organise a five-day team-building retreat in Honolulu full of unique team-bonding activities and carefully selected team-building games . The itinerary is specifically designed to strengthen interpersonal relationships and improve communication. ‍

2. Rewards and recognition

Incentive travel can be used to exemplify desirable behaviours and reward top achievers. Actions like bringing in big clients, promoting company values and going the extra mile should be encouraged by offering incentive awards.

Because these trips are offered as a reward or recognition for exemplary behaviour, the itinerary focuses more on pleasure and leisure activities rather than workshops and training events. After all, the idea is to motivate other employees to perform better, not deter them.

Example: You run a successful restaurant franchise and you want to generate more positive online reviews. At the beginning of the year, you announced that the top five servers to have their names mentioned in the most five-star reviews would win a trip to Tuscany, Italy .

The trip sounded fantastic, with relaxing vineyard tours, delicious cuisine and a luxury hotel. Excitement for the trip started to build and soon enough, the five-star reviews started rolling in. 

By the end of the year, five top-performing servers were rewarded with an all-expenses-paid trip to the picturesque region of Tuscany, Italy. ‍

3. Sales incentives

Sales incentive trips work in a similar way to rewards and recognition, but in this case, they’re geared towards more quantifiable corporate objectives such as increased sales and revenue.

Before planning the incentive group travel, you must first establish the requirements for attendance. To drive better sales figures, you should set goals slightly higher than what your employees would typically achieve.

These incentive travel programs are designed to be a reward, so the agenda should be made up of pleasurable activities including relaxing dinners, unique experiences, evening entertainment and free time to explore the destination.

Example: You own a company that sells renewable energy contracts door-to-door. You notice that your sales figures have started to drop and you want to do something to inspire your sales team to up their game.

You consider offering a cash bonus, but quickly decide a once-in-a-lifetime experience is more likely to resonate with the whole team and inspire them to make more sales.

You set new speculative yet attainable sales targets and announce a free employee holiday to Mammoth Lakes, CA , for anybody who achieves them.

The employee incentive travel program successfully motivates your team to push for more sales and your revenue starts to improve. ‍

4. Customer loyalty

Incentive tours can equally be used to cement relationships with loyal and high-paying clients. They sweeten the professional relationship and offer an incentive for the customer to continue doing business with you.

These are usually luxury trips, with plenty of time to relax, explore and enjoy unique experiences.

Example: You own a company that provides catering for corporate events. One of your clients, a major event planner, has been enlisting your services for a long time and you want to give them a reason to continue working with you.

You decide to create an incentive travel program. Each time the event planner books your catering company, they earn points that can later be cashed in for an incentive travel award.

This could be a relaxing spa weekend in Helsinki or a sunny beach holiday in Gran Canaria . ‍

What’s the objective of your incentive travel program?

It’s easy to see why incentive travel is often confused for a free holiday. After all, incentive trips are designed to be desirable and reinforce certain behaviours.

They wouldn't work if the itinerary was full of meetings, product demos and feedback sessions.

So when you’re designing your travel incentive program, consider your desired outcomes. Do you want to encourage your top clients to spend more? Do your new hires need help integrating with the rest of the team? 

Once you have the answers to these questions, you can go about planning a trip with an itinerary that supports your goals.

Surf Office has almost 10 years of experience planning fully customised work retreats for major organisations such as Google, Shopify, Hotjar and more. If you're looking to organise a motivational team-building retreat , we’d be delighted to hear more about it!

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Incentive Travel: the Best Way to Motivate Your Employees

Business travel isn’t quite back to pre-pandemic levels the way it’s complement, leisure travel, is. But there is a growing realization among senior level executives that the strategic use of employee rewards can increase profitability . And with much talk the past few years about increasing travel by outlets like Forbes , it’s no surprise that incentive travel is on the rise in the corporate sector. But does your organization really need one? Keep reading to learn the basics of incentive travel with tips and tricks from professional incentive travel planners you won’t find anywhere else.

What is incentive travel?

Incentive travel is any trip paid for by a company as a reward for employees with stellar performance. It’s often used to motivate and reward employees or partners.

Getaways typically last three or more days. Activities include everything from team-building exercises to networking opportunities to and free time to explore the destination.

And while they can be given to any department, incentive travel is most commonly used to motivate sales teams. As for who pays the bill, the company typically funds the majority of the expenses. Some incentive trips are offered separately or in combination with other perks.

Cvent interviewed Susan Shure of Susan Shure Travel who gave us some more thoughts on incentive travel.

“Incentive travel is also known in a lot of companies as employee reward programs,” she told us. “Companies can reward employees for years of service, employee of the month or year, and more. These rewards can include trips abroad [to places like] Europe, Caribbean all inclusive, [and] Hawaii, cruises and more.” They may include corporate meetings or some work-related events in addition to the vacation-like itinerary.

Incentive travel has been around since the 1970s, but it is often misunderstood due to the wide variety of forms it can take. But as non-monetary rewards, such as increased paid PTO, are becoming more prevalent in the corporate world, it’s no surprise that there’s a newfound interest in creating programs like these.

The incentive travel industry as a whole is rebounding from its recession years ago, largely due to the backlash it received from the media and politicians, and from the COVID-19 pandemic. According to the 2019 Incentive Research Fund index, 84% of U.S. businesses used non-cash incentives to retain and motivate their employees, with incentive travel being a popular option before the pandemic. Now with the looming economic recession, non-cash incentives can be a great way to retain employees.

And it’s clear why.

Incentive programs offer a lot of benefits

Like other perks, incentive travel is used to boost employee engagement and productivity. It works by encouraging employees to improve their performance and reach goals. This is especially motivating for younger and mid-career employees.

As of 2020, Millennials make up half of the world’s workforce . And if there’s one thing Millennials love, it’s travel. They’ve reportedly made travel more of a priority than any generation before them . So it’s easy to see why incentive programs are a great fit for most organizations.

Not only that but a travel program helps organizations create a culture of collaboration and commitment to a shared mission. Unifying teams through experiences rather than monetary incentives alone promotes better relationships with the company and positive associations with the business they work for.

This level of customization is one of the most attractive benefits of incentive travel. Not only do businesses have control over what activities they offer but they can also stay within budget and book for their specific party size.

Ni Wayan, Editor and Contributor at Balipedia , adds that the benefits for employers don’t stop there. “I believe that incentive travel is one of the most famous non-cash prizes that’s used by companies to motivate sales staff, partners, and even consumers to greatly improve sales, keep their best reps from going, and motivate the remaining sales staff to pick it up,” says Wayan.  

Incentive travel is also a great way to tie in your company’s values. Christopher Hill of Hands Up Incentives told Cvent via email that his company “specializes in sustainable incentive trips that include a CSR component in order to engage employees, bring them closer together, and enhance their reputation.”

There are many examples of incentive travel

Shure shared with Cvent the following examples of incentive travel packages she has organized:

● An all-expenses-paid trip to Bungalows Key Largo ● All-expenses-paid trip to Maui for a week ● A three-day cruise to the Bahamas ● Four nights at an all-inclusive hotel or resort

And Hill provided another example of a Hawaiian incentive travel package they arranged recently. It “included two days of building a community cultural center in a low-income part of Honolulu.” They also booked a luxury hotel and gala dinners for the group.

As for activities, Hill said they enjoyed everything from “cage shark swimming to mountain biking to a private tour of Pearl Harbor”.

Is incentive travel really worth the investment?

Annual incentive travel spending averaged $4,260 per employee in the U.S. before the pandemic. The return on investment that companies see in their travel programs is often measured in terms of profitability. This method helps determine if the program is working and, in turn, generating higher profits.

Many business owners are not convinced that paying for a perk is worth the intangible value it brings. Nevertheless, companies that choose to create incentive travel programs gain increased employee engagement, satisfaction, and profitability.

These can be measured through various metrics by department or by employee survey. So it is, in fact, more substantial than most executives believe.

And according to the IRF's Anatomy of a Successful Incentive Travel Program , “Examining the tenure and company performance ratings of 105 of the employees who earned the incentive trip, researchers found that 55% of incentive travel earners had top performance ratings and tenure of four years or more, showing a very real correlation between incentives, longevity and quality.” In other words, not only are incentive travel programs fun, they’re also impactful at a high level.

In a nutshell: incentive travel is an investment that's made to maximize business results.

Get to know the bleisure traveler

Wondering how to plan an incentive travel program employees will love?

It takes a little planning and forethought, but the process is relatively straightforward.

1. Have a vision

Set clear, achievable goals that are aligned with strategic business objectives. These goals should be measurable and specific. Even if your company isn’t ready to develop an entire program, you could still offer smaller perks such as plane tickets and a hotel voucher.

2. Know your team

Planners will also need to have a strong understanding of what motivates their employees. It should feel like an award that employees wholeheartedly respond to, so much so that they feel encouraged to develop new skills and ideas to unlock this achievement.

3. Make everything trackable

Adhere to a consistent communication style. Whether it's through a software system or an interactive leaderboard, employees must be able to follow their progress and prove it through detailed records.

4. Promote it often

Supporting the travel program is an integral part of a company's strategy. It should be promoted regularly and celebrated at all levels. During this qualification period, team members will work hard to reach their goals. The continuous effort and excitement management puts into building up the anticipation for the trip will motivate employees even more.

5. Evaluate your program

Continual evaluation of your program rewards and structure is key to sustaining this strategy long term. Use a combination of KPI data linked to goals and an end-of-event assessment to determine if the program is meeting its intended purpose. Simply by asking attendees to rate the events and their overall experience, companies can easily measure the program's success.

6. Reap benefits long term

In that same study conducted by IRF, employees who earned an incentive getaway continued to perform at an elite level after they returned which was inspired by their trip.

Why should you partner with a professional to create your program?

Companies like Shure’s help businesses organize, book, and manage incentive travel. “Susan Shure Travel can put together any kind of employee incentive you want,” says Shure. “We can even arrange for you to charter a cruise ship as a company incentive.” As you can tell by now, the only limit to incentive travel is your imagination.

Follow the road less traveled to secure deals

In an email to Cvent, Broke Backpacker Founder and CEO Will Halton said that there is one often overlooked department of any travel brand you should contact directly when looking for affordable incentive trips. “If you are passionate about travel, look to speak to the marketing team of certain companies to see whether you can work together. Please note that this does[n’t] mean free stays or travel. It means creating a relationship which will help you explore the destination but also help the company to attract new audiences. A relationship is way more valuable in the long term [than] a discounted stay for one or two nights.”

In other words, this long-term strategy is great for securing travel incentives as long as you develop a network of hospitality marketers.

Up next, check out these fabulous venues and destinations for your next travel incentive getaway in The Palm Beaches .

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Cvent is a market-leading meetings, events, and hospitality technology provider with more than 4,000 employees, ~21,000 customers, and 200,000 users worldwide.

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Incentive Research Foundation (IRF) & Society for Incentive Travel Excellence (SITE) In association with Oxford Economics

The global pulse of incentive travel

2023 edition of the Incentive Travel Index report is now available

A joint initiative of the Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE) , the Incentive Travel Index (ITI) is the business events industry’s most authoritative study of the global incentive travel market and its impact on corporations, agencies and the supply chain in destinations.

The Index is undertaken in partnership with Oxford Economics . The study is at once a historical snapshot of where the industry has come from and a predictive hypothesis of where it’s going.

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While North America, traditionally the "stronghold" for incentive travel, accounted for the single largest regional response base, it was balanced by a strong set of global responses.

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Results of a global survey of incentive travel professionals conducted during September to October 2020.

Results of a global survey of incentive travel professionals conducted July to August 2019.

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Artificial intelligence, ai: uses and possibilities for incentives professionals .

This report explores how incentives professionals are using AI both in the travel and non-travel incentive arenas, information about the tools and programs they find most valuable relative to incentive programs, and the gains and impacts they’re experiencing as a result.

The AI Revolution: A Technical Review of AI Capabilities for Corporate Events, Rewards & Incentives 

Take a deep dive into AI capabilities, platform options, technical explanations, and a look at what lies ahead for the sophisticated use of this technology to enhance incentive and recognition programs. 

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The demands of a changing workforce are creating increasing demand for incentive professionals to boost engagement, build company culture, and motivate improved performance.

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The study looks at which rewards resonate with employees by career phase and income group, then discusses ways programs can change and expand to maximize effectiveness.

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2023 incentive travel index.

The newly released 2023 Incentive Travel Index (ITI) reports that, overall, the incentive travel industry is strong. Growth is projected through 2025 for both number of people participating in incentive trips as well as per-person spend.

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Incentive Travel Programs – Expectations and Challenges  

This study examines how ready the industry is to meet the strong demand for incentive travel given challenges posed by the broader market, including inflation and workforce issues.

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Incentive Travel Recovery: A Systematic Literature Review

• First Online: 13 May 2023

Cite this chapter

• Magdalena Petronella Nellie Swart   ORCID: orcid.org/0000-0002-8414-2289 4 &
• Sunil Tiwari 5  

103 Accesses

Incentive travel research is considered to be less popular when compared with other business events or MICE sub-sectors. Although scholars investigated the impact of COVID-19 on MICE tourism, research related to the impact of COVID-19 on incentive travel recovery is yet to be conducted. Following a systematic literature review, this chapter compares the themes related to incentive travel recovery published by previous research scholars related to different dimensions of the incentive travel industry. Results indicated only three similar themes, namely, digital transformation , talent management and regulatory , emanating from the selected journal articles and web-based publications. Academic researchers favour areas related to digital transformation , the economic impact and financial incentives and marketing strategies when investigating the impact of COVID-19 on the MICE sector. The incentive travel industry prioritised discussions on risk and safety management , the value chain and destination selection and choice . Future research can explore the specific incentive travel market reactions to the COVID-19 pandemic by focusing on digital transformation, economic impact and marketing strategies. These new insights can direct how incentive travel planners and scholars apply their resources in developing incentive travel recovery strategies and policies.

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Acknowledgement

This research was supported by Ms. Tes Proos from Crystal Events in Cape Town, South Africa. Ms. Proos is the SITE Africa President. She provided valuable insights into the research needs of the incentive industry and access to the relevant SITE publications published between 2020 and 2022.

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Magdalena Petronella Nellie Swart

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Swart, M.P.N., Tiwari, S. (2023). Incentive Travel Recovery: A Systematic Literature Review. In: Dube, K., Kupika, O.L., Chikodzi, D. (eds) COVID-19, Tourist Destinations and Prospects for Recovery. Springer, Cham. https://doi.org/10.1007/978-3-031-28340-6_15

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The complete guide for incentive trips for employees

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Mice index: new trends in the meetings, incentives, conferences and exhibitions industry.

The factors motivating incentive travel and conferences are moving in some surprising directions

by Lark Gould

April 25, 2024

Credit: A-Digit/Digitalvision Vectors/Getty Images

Business travel has always dovetailed with trends in the meetings, incentives, conferences and exhibitions industry, or MICE. But in a post-Covid world, the factors motivating incentive travel and conferences are moving in some surprising directions. According to Cvent—a seminal software platform specializing in meetings, events and hospitality management—top shifts in the industry fall into the following buckets:

Personalization:

Due to data-driven insights, event organizers can create customizable experiences that leave lasting impact. By harnessing the potential of AI it is possible to determine attendee preferences, interests and expectations to craft agendas that align precisely with the unique requirements of each participant and conference goal.

The MICE industry has been impacted by recent social movements, now manifesting in the form of inclusive programming, diverse speaker lineups and initiatives that cultivate collective belonging.

Well-being:

Well-being has become an enduring fixture in the MICE industry. In 2024, expect seamless integrations of healthy food and beverage choices, purposeful periods of free time, and invigorating wellness activities. The work-from-home movement has underscored the need for work-life balance. Meetings now deliver opportunities to recharge, forge meaningful connections and thrive within an environment that prioritizes the whole person.

The meetings and incentives industry has withstood numerous trials, enduring through economic downturns and global crises. This resilience requires nimbleness and adaptability. Through AI tools, planners can respond to dynamic world events while crafting meticulously curated programs that ignite creativity. Success lies in maintaining an unwavering flexibility and responsiveness to navigate events with finesse and resolve.

Meanwhile, as the MICE industry evolves, travelers and attendees also face more challenges. The pandemic served to heighten awareness of health risk and travelers will have to continue navigating the vagaries of vaccination requirements, testing protocols and policies. New visa processes continue to roll out, and flight chaos remains problematic. Then there are economic uncertainties that impact travel budgets and confront the line between cost-effectiveness and participant satisfaction. While recent surveys by Cvent found some two thirds of companies showing an intention to increase MICE budgets for 2024, cost inflation remains the biggest challenge for those tasked with managing these programs.

“It’s just about highlighting the global costs and asking, What’s the value that can be added?” says Konrad Pant, regional sales director for Cvent. “Maybe the event is not really delivering on that value. Maybe it’s not delivering the experience needed.”

Sustainability and well-being are now top priorities for MICE planners and attendees, according to Siddharth Singh, director of global corporate communications for CWT. “Planners are increasingly seeking options that have a positive impact on the environment and wellness of their attendees—if only because the attendees are much more aware, educated and conscious about these issues.” And in 2024, with a new emphasis on AI to cover everything from content to client services, more focus can be placed on creating the wow in a meeting or incentive event.

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How Thailand lured the White Lotus producers away from Japan and plans to cash in on the show's popularity with tourists

A s fans eagerly wait for a new lot of guests to check into the White Lotus, a behind-the-scenes drama has been unfolding to secure the filming location of the Emmy-award winning show.

The series has been so incredibly lucrative for the first two destinations it featured that some have dubbed it "The White Lotus effect".

A show ostensibly about tourists has in turn been a boon for tourism in Hawaii, where online interest in the Four Seasons Maui jumped by 425 per cent after the first season aired.

And in Sicily, where Jennifer Coolidge was famously stalked by murderous gays in season two, the production is estimated to have resulted in over 32 million euros ($52.8 million) worth of spending and a 300 per cent jump in online searches, according to travel site Expedia.

So when rumours surfaced of a "high profile" showrunner  — believed to be White Lotus creator Mike White — scouting locations in Japan, Thai authorities swept in to try to woo the team to South East Asia instead.

How Thailand lured The White Lotus away from Japan

Tourism Authority of Thailand Executive Siripakorn Cheawsamoot said they were proactive in their attempts to lure the popular show to the kingdom.

"We approached the White Lotus production team and then we talked with them about trying to bring their budget costs down with potential partners," he told the ABC.

"There are two kinds of incentives. Firstly, cash incentives with rebates and then in-kind incentives as well."

In-kind incentives are non-cash incentives, and can include things like offering services for free.

"A lot of partners in the private sector offered their services, sometimes complimentary, some on an agreement," Mr Cheawsamoot said.

He explained that hotels were provided to the actors and film crew to stay in. Transport and airfares were some of the other perks.

But the real clincher was the Thai government's recently beefed-up film incentive program, which offers a cash rebate of up to 20 per cent for foreign film productions.

In an effort to attract more film and TV productions, the government decided in 2022 to waive the personal income tax for foreign talent for five years, meaning the stars of season three — which include Parker Posey, Patrick Schwarzenegger and Aimee Lou Wood — won't pay Thai tax while working on location.

Thailand's gain was Japan's loss and at last year's Toyko Film Festival, local producer Georgina Pope lamented the lost opportunity.

She pointed to the Thai government's generous film incentive system, which she claimed added up to $US4.4 million ($6.6 million) in savings for the White Lotus project.

The financial details have not been disclosed and the Tourism Authority of Thailand did not confirm that number but Mr Cheawsamoot agreed the sweeteners offered to the White Lotus team would have amounted to millions.

Tourism authorities and local businesses say it is worth the money that was spent.

They expect to see many times that figure in return in the form of visitor numbers and increased spending.

"In terms of economic returns, we've got high hopes," Mr Cheawsamoot said.

Seeing big stars at your local restaurant

While many guests on Koh Samui have no idea what's going on beyond the sign of the Four Seasons hotel, the crew have been spotted around the island.

Already, searches on Expedia for Thailand have jumped by 50 per cent since the announcement that filming would take place in Koh Samui, Phuket and Bangkok.

Local restaurant owners Olive Lamlert and Patrick Moukarzel have had several visits from White Lotus cast and crew.

"It's very cool and very surprising. And the nice thing is that they came back because they like it. So that means a lot," Patrick said.

The couple say some stars of the show have also popped by.

"I was excited because it was Aimee [Lou Wood] who plays the role of Amy in Sex Education and she's super famous. I'm a big fan!" said Olive.

"And then it was Walton Goggins who is in a lot of HBO series and [2015 superhero film] Ant-Man."

Olive and Patrick are also big fans of the White Lotus series itself.

As former hotel workers, they said they could relate to the battles depicted within the series, which features a dysfunctional hotel chain and the challenges of dealing with inhospitable guests.

"It reflects what we used to do and what we had to deal with the guests," Olive laughed.

"The headache ones, the difficult ones, the nice ones, the drama … although maybe not as much drama as in the show."

Patrick said everyone on the island was excited about the potential economic impact of the series.

"It will be very very good, not only for Samui," he said.

"When you come to Thailand, you come to Samui, you go to Bangkok, you will visit another city or small island. So the whole country will benefit."

The downsides of a big show coming to town

While it's hoped the show will bring in more tourism dollars, some locals are worried about the possible impact of more people arriving on Koh Samui.

Parts of the island have been gripped by a water shortage crisis, which has been blamed on drought conditions and a surge of tourist arrivals post-pandemic.

There's also been an ongoing issue with waste disposal on the island as it struggles to keep up with the 200 tonnes of trash produced per day.

Late last year, Koh Samui had reportedly accumulated about 200,000 tonnes at its main landfill site and authorities were left with no option but to export the problem to the mainland.

Local environmentalist Anon Vatayanon said the Thai government needed to have a plan in place to manage the impacts of tourism on the environment.

"Samui became popular because of its nature — the sea, sand and sun," he said.

"The most important thing is that we protect our main selling points … how we manage wastewater, the quality of the water, the environmental impact from road use and air pollution.

"The movie industry wouldn't be filming here if the environment wasn't nice. If we lose it nobody will come here."

Siripakorn Cheawsamoot from the Tourism Authority of Thailand said any boost in tourism would be managed sustainably.

"Sustainable tourism is our key focus for this coming year," he said.

"That's been the key focus for the Department of Tourism to control and communicate with the filming crew."

'Set-jetting' shaping travel itineraries around the world

Thailand is no stranger to big film and TV productions and the big waves of tourism that often follow.

People still flock to James Bond Island where The Man With The Golden Gun was filmed in the 1970s and Maya Bay is still recovering from the impacts of 2000 adventure drama The Beach.

The Leonardo DiCaprio film sparked controversy due to the impact of the shoot and the influx of tourism on the once pristine sands of the bay at Koh Phi Phi Leh.

The area was eventually closed to visitors in 2018 to allow it to recover from the damage caused by millions of tourists.

But authorities say much has changed in the 24 years since the cult movie was released and many lessons were learnt.

They're now hoping to cash in on a trend known as 'set-jetting' where tourists choose locations based on films and TV shows.

The phenomenon has been attributed to a US$200 million dollar boost to Croatia's economy thanks to Game of Thrones and a 50 per cent increase in inbound tourism to New Zealand following the release of The Lord of the Rings.

According to analysis by travel website Expedia, 44 per cent of travellers last year drew inspiration from movies and TV shows, far outpacing the influence of social media at just 15 per cent.

Last month, a post on the White Lotus official Instagram page promised "unforgettable experiences are in the making at #TheWhiteLotus."

"We are eager to welcome new guests to our resort in Thailand."

Thailand is eager to welcome them too.

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1 0 Incentive Travel Destinations Trending in 2 0 2 3

Outdoor adventure, luxury accommodations and superior service are top priorities of corporate incentive travel reward earners. They’re eager for an unforgettable trip that connects them to the local culture in a way they couldn’t experience on their own. 

Their preferences are driving the current incentive travel trends of authentic experiences, undiscovered destinations and corporate responsibility projects. Check out the 10 destinations our buyers recommend for your next corporate incentive travel program.

Trending One-City Global Destinations

1. punta de mita, mexico.

Charming Seaside, Five-Star Luxury, Artisan Markets

Punta de Mita is the point where Banderas Bay, the Pacific Ocean and the Sea of Cortez converge. Originally a region dotted with fishing villages, it has evolved into one of Mexico’s most exclusive enclaves.  

Highlights 

• Take part in many water activities, including surfing and spear fishing on one of 22 surfing beaches. It’s also a popular spot to watch humpback whale calving
• Enjoy a taco or craft beer tour in nearby Sayulita, a famous town with a hippy chic vibe, cobblestone streets with chickens running around and a beautiful outdoor artisan market
• Master the art of “tranquillo”, or “chill time”, as you indulge in abundant amounts of free time

Hotel Recommendation

Conrad Punta de Mita is a lavish beachfront refuge that offers both the rich heritage of the region and the timeless tradition of Mexican hospitality. Since its opening in 2021, it has raked in top accolades among groups, often showing up on ‘best lists.’

Ideal Group Tip 

Mid-size groups full of sun and fun seekers will revel in this experience. It’s best to book this trip in the first half of the year. 

2. Luštica Bay, Montenegro 

Pastry Classes, Coastal Landscapes, Mediterranean-Inspired Culture 

Often overlooked by travelers, Montenegro is a great experience for groups that yearn to explore eastern Europe. In recent years, it has emerged as a popular cruise port with much to offer, including coastal landscapes, medieval villages and glacial lakes. 

• Take a daytrip to explore nearby Kotor and experience its rich history and scenic views of the Adriatic Sea
• Book a culinary tour or class, where you can learn to make burek, a baked pastry 
• Relax on Luštica Bay’s pristine blue waters with a leisurely boat ride or kayak outing

Hotel Recommendation 

The Chedi Luštica Bay is a charming spot that brings elegant mediterannean style inside while welcoming guests with a chic, beachy atmosphere. The resort makes it seamless to explore the destination and walk to the nearby bay.

A trip to Montenegro is ideal for corporate groups of 200 or less that have visited Europe multiple times. Especially if they’re up for a summer adventure.

Trending Two-City Global Destinations 

1. hertfordshire & london, england.

Michelin-Star Dining, British Pomp, Outdoor Adventure 

A trip to the United Kingdom holds tremendous appeal for groups looking to ease back into European travel—while maintaining both a leisurely pace and exciting itinerary of city and countryside activities.   

• Explore London in the historic year of King Charles III’s impending coronation, and visit historical sites where the royal family can often be spotted
• Take advantage of London’s nightlife, with access to numerous Michelin-star restaurants
• Try a new outdoor activity like clay pigeon shooting, archery, axe throwing or horseback riding in Hertfordshire’s countryside

Hertfordshire Hotel Recommendation 

The Grove has been elegantly restored from its former days as the home of the Earls of Clarendon. Its 300 acres of Hertfordshire countryside make for a rejuvenating stay with a host of on-site outdoor activities. Attendees never have to leave the grounds, unless they want to venture out.

London Hotel Recommendation 

Step out of the London bustle with a sophisticated stay at Rosewood London . It’s been known to host a variety of masterclasses, including those on pie making and gin. The hotel is also an ideal launch pad to explore the nearby Covent Garden and Royal Opera House.

Ideal Group Tip

Mid to large-size incentive groups, and family incentive groups, will enjoy this trip across the pond. It’s a great destination pairing that appeals to a range of attendee interests—especially those that want both a city and countryside experience. 

2. Krakow & Gdansk, Poland

World Heritage Site, Medieval History, Bustling Plaza s

With both a lively stop in Krakow and a slower-paced visit to Gdansk, a trip to Poland holds a nice balance for groups looking to experience eastern Europe to its fullest. Past travelers have compared Gdansk to Amsterdam with its charming Old Town and colorful buildings.

• Explore Krakow’s centuries-old architechure that survived bombing raids in WWII
• Visit the largest medieval market square in Europe when visiting Gdansk
• Climb to the top of Gdansk’s Town Hall Tower to get a bird’s eye view of the city’s historic landscape

Gdansk Hotel Recommendation 

Sofitel Grand Sopot is a stunning five-star hotel located on the Baltic coastline. There you’ll find a private beach and garden, access to the longest wooden pier in Europe and a spa and wellness center.  

Krakow Hotel Recommendation 

Hotel Saski Krakow is situated just one block away from the Old Town’s main plaza, where attendees can explore numerous top attractions, including the Jewish District, Wawal Royal Castle and The Cloth Hall. 

Poland is best chosen for those that have traveled throughout Europe and are looking for the next hot destination. We recommend taking corporate groups of fewer than 100 people.

3. Istanbul & Bodrum, Turkey

Blend of Eastern & Western Cultures, Turkish Baths, World-Class Hotels

Few destinations offer more cultural diversity, attractions and history than Turkey. Whether it’s a stroll through Istanbul’s Grand Bazaar or Bodrum’s off-road safari tours, a trip to Turkey will surely bring attendees experiences they could have only dreamed of.

• Experience a “hammam” or traditional Turkish bath, a common practice in both traditional and modern Turkish culture
• Tour Istanbul’s Hagia Sophia Grand Mosque, also known as the Blue Mosque, where visitors can learn about its famous history in person
• Energize by day while kiteboarding in Bodrum, then unwind in evening with the city’s alluring nightlife

Istanbul Hotel Recommendation

Four Seasons Hotel Istanbul at the Bosphorus is perfectly situated on the shores of the Bosphorus Strait. Guests can experience a retreat from Instanbul’s busy atmosphere with a variety of thoughtfully-crafted on-site dining options. Their spa facility has been noted to offer a signature four - hands massage treatment.

Bodrum Hotel Recommendation

Mandarin Oriental Bodrum is a luxurious seasonal resort that reopens every April. This beachfront wonder offers sweeping panoramic views of the coastline and connects guests to the outdoors with guided excursions, including off-road safaris and mountainside trail tours. It’s the perfect relaxing getaway after a couple action-packed days in Istanbul.

We recommend Turkey as an incentive travel destination for seasoned travelers who enjoy navigating big cities and love immersing themselves in a new culture. Turkey is best experienced during spring and fall, when tempatures are more mild and tourism has slowed down.

Trending U.S.-Based Destinations 

1. st. thomas, u.s. virgin islands.

Island Hopping, Local Caribbean Cuisine, Year-Round Festivals

The U.S. Virgin Islands are seeing more visitors than other Carribbean Islands and Mexico, thanks to ease of travel for Americans (no passport required). 

• Island hop to the national park on St.John or take a speedboat to the British Virgin Islands  
• Experience Carnival, which returned in 2022 and takes place from late April to early May 
• Dive or snorkel among numerous coral reefs

The Westin Beach Resort & Spa at Frenchman’s Reef is scheduled for a much-anticipated reopening in March 2023 following a $425 million transformation. It includes a private dock, three ocean view pools, five restaurants and a full-service spa. Just shy of 400 rooms and 70,000 square feet of space, the hotel can accomodate larger incentive groups, which are often difficult to place within the Caribbean islands.

St. Thomas is a promising choice for mid-size groups with travelers that have frequented Mexico in the past and are looking for a something different. The hotel offers a three-meal-a-day food package, so groups can save on dining costs.

2. Cape Cod, Massachusetts

Laid-Back Atmosphere, Local Seafood, Day Trips

It’s the quintessential summer destination, where lighthouses, lobster rolls and sandy beaches await. Cape Cod is a perfect destination for travelers that are eager for new experiences with a unique U.S. coastal charm.

• Experience a day in the life of a local lobster or oyster fisherman, and follow it up with a stop at a local seafood shack
• Join scientists on a great white shark research excursion, where you can observe their research and protection efforts firsthand
• Take a day trip to Hyannis to explore the Kennedy Museum, where John F. Kennedy’s legacy comes to life

Full of coastal charm, Chatham Bars Inn is a home away from home, positioned seaside with historic downtown Chatham just a 5-minute stroll away. Since its original opening in 1914 as a hunting lodge for wealthy Bostonians, the inn has been transformed into a premiere resort with its own launch dock and fleet of private vessels. 

This spot is perfect for smaller groups looking to make summer plans—and for those that enjoy a relaxed, leisurely trip pace.

3. Asheville, North Carolina

Scenic Drives, Mountain Trails, Wellness

Live music, craft beer and the stunning backdrop of the Blue Ridge Mountains make up the magic of Asheville. It truly is a hidden southern gem. 

• Learn how to identify, gather and preserve wild mushrooms on a foraging experience
• Take a guided tour of the city’s Art Deco and neoclassical architecture, or simply spend time downtown in the art district
• Drive along scenic Blue Ridge Parkway (spanning three national parks)

Omni Grove Park Inn , a countryside estate tucked into the mountainside, has been consistently ranked as a top southern hotel. It’s a true retreat, where wellness is front and center. Guests simply can’t miss the 43,000 sq. ft. grotto spa, complete with mineral-based waterfall pools, or the 50-thousand square foot wellness and sports complex. 

Asheville is a must for mid-size groups looking for adventure and nights out on the town. We recommend visting during the summer to enjoy hiking the nearby mountain trails in ideal weather conditions or in the fall when the changing foliage offers spectacular views. 

4. Napa, California

Railcar Excursions, Wine Tastings, Intimate Settings 

Napa is a longstanding incentive trip destination. However, since the 2020 forest fires and the recontructions of its resort towns, Napa is making a strong comeback to entice travelers (and wine enthusiasts) back to its peaceful countryside.

• Take a tour on the Napa Valley Wine Train, a luxury three-hour railcar journey that highlights the beauty of the valley
• Hop on a hot air balloon ride—or keep your feet on the ground while visiting one of 400 wineries 
• Gather a small group for a leisurely bike ride through the countryside, pointing out vineyards along the way

Four Seasons Resort and Residence Napa Valley is a destination all its own. It’s the only resort situated on an active winery within the entire region. The resort also boasts a bocce ball court, nail salon and outdoor fire pits for nightime lounging. With only 85 guestrooms, it feels more private than typical five-star accommodations.

We recommend Napa as a late spring to mid-fall excursion for high-end, small incentive groups or board retreats composed of guests who enjoy sticking together at their destination. 

5. Santa Fe, New Mexico

Fine Arts, Indigenous Cultures, Equestrian Adventures

The arts and outdoors converge in the “Creative City,” as named by UNESCO. Sante Fe is rich in its old-world architechure, stunning desert landscape and influence from surrounding American Indian, Latin American and western cultures.

• Take an equine roping lesson with local guides
• Fly fish for wild trout or hike the Rio Grande with a llama
• Book a guided tour on Pueblo art or take a ceramics class

Bishop’s Lodge is a highly rated hotel for a reason. Nestled in Santa Fe’s National Forest, and just a 10-minute drive from downtown, it offers a variety of unique amenities—from private horse stables and a trout stream to an on-site art studio. 

Small incentive groups that like to go off the beaten path will appreciate the Santa Fe’s mix of history and culture. The destination is best experienced late spring to early fall for optimal weather conditions.

When narrowing down destination options, our expert buyers can help spot pitfalls and recommend ways to elevate the experience. Read a client incentive story in Puglia, Italy , where our buyers did just that.

Mandy joined ITA Group in 2005, serving in operations before transitioning to the purchasing team as a Buyer and Supervisor. In her current role as Lead Buyer, Mandy leads the internal presale process for financial and insurance brands, conceptualizing events, building program budgets, negotiating supplier partner contracts, and maintaining client and supplier relationships. She works closely with internal sales and operations teams to bring strategic recommendations to each program. Mandy enjoys traveling, attending concerts, cheering on her beloved Iowa Hawkeyes and Kansas City Chiefs, and spending time with family and friends, especially her two sons.

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Development of the mechanism of motivation and tangible incentivisation

Ludmila Lavrova 1 * , Nikolay Chernegov 2 , Maria Ivanova 3 , Zhanna Lemesheva 4 and Elena Akimova 5

1 Moscow Aviation Institute, Volokolamskoe highway, 4, Moscow, 125993, Russia 2 Moscow state University of technology and management. K.G. Razumovsky, Zemlyanoy Val street, 73, Moscow, 109004, Russia 3 Saint-Petersburg State University of Civil Aviation, Pilotov str. 38, Saint-Petersburg, 196210, Russia 4 Russian customs Academy, Komsomolsky Prospekt 4, Lyubertsy, Moscow region, 140015, Russia 5 Moscow State University of Civil Engineering, Yaroslavskoye shosse, 26, Moscow, 129337, Russia

* Corresponding author: [email protected]

The main objective of the study is the development of an effective motivational mechanism for employees of construction enterprises. The paper considers particularities of remuneration of participants of construction process in order to define the application of various mechanisms of motivation and incentivisation. The existing methods of development of motivation and incentivisation are analyzed as a tool for increasing the performance of the enterprise. Scientific and methodological recommendations on the establishment and implementation of the mechanisms of motivation and incentivisation as a tool for increasing the performance of enterprises in the construction industry were developed. These recommendations allow identifying the relationship of motivation and incentivisation with the performance of the enterprise. The developed mechanism is based on the relationship between the strategic objective of the enterprise and the key performance indicators of the units or specific employees.

© The Authors, published by EDP Sciences, 2018

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Moscow metro to be more tourist-friendly

A new floor sign system at the Moscow metro's Pushkinskaya station. Source: Vladimir Pesnya / RIA Novosti

For many years now, Moscow has lagged behind St. Petersburg when it comes to making life easy for tourists, especially where getting around the city is concerned. Whereas the northern capital installed English-language maps, signs and information points throughout its subway system in the late 2000s, the Russian capital’s metro remained a serious challenge for foreign visitors to navigate.

Recent visitors to Moscow may have noticed some signs that change is afoot, however. In many stations of the Moscow subway, signs have appeared on the floor – with large lettering in Russian and English – indicating the direction to follow in order to change lines. Previously, foreign visitors using the Moscow metro had to rely solely upon deciphering the Russian-language signs hanging from the ceilings.

Student volunteers help tourists find their way in Moscow

However, this new solution has a significant drawback. “The floor navigation is visible only to a small stream of people – fewer than three people per meter. During peak hours, this navigation will simply not be noticed,” said Konstantin Trofimenko, Director of the Center for Urban Transportation Studies.

One of the biggest problems for tourists in the Russian capital remains the absence of English translations of the names of subway stations in the station vestibules and on platforms. The Department of Transportation in Moscow has not commented yet as to when this problem will be solved. However, Latin transliterations of station names can already be found in the subway cars themselves.

Finding the right exit

At four of the central stations – Okhotny Ryad, Teatralnaya, Ploshchad Revolyutsii, Lubyanka and Kuznetsky Most – the city authorities have now installed colorful stands at the exits with schematic diagrams of the station’s concourse and surrounding area, which provide information about the main attractions and infrastructural facilities.

The schematic diagrams are the work of British specialists from the City ID and Billings Jackson Design firms, who have already implemented successful projects in New York and London.

According to Alexei Novichkov, expert at the Design Laboratory at the Higher School of Economics, the design of these information booths raises no objections: The color solutions, font, layout and icons are consistent with international standards.

However, the stands do have some shortcomings. “Many questions are raised about the fact that the developers of these maps did not apply orientation to the north, and have provided layouts of the surrounding areas with respect to the exits,” says Novichkov. “A system like that is used for road navigators, but most of the ‘paper’ guides and maps are oriented strictly to north. The subway map is also oriented to north, so people may become confused.”

Muscovites and foreign visitors are generally positive about these navigation elements, with most of them citing the numbered exits from the subway as the most useful feature.

The fact is that many Moscow subway stations have several exits. One of the busiest central stations of the Moscow subway in particular, Kitay-Gorod, has more than a dozen exits. Previously, these exits were differentiated from each other only with signs in Russian referring to the names of streets and places of interest to which they led – making it easy for tourists and those with poor navigation skills to get confused.

Now, when making an appointment to meet a friend, instead of struggling to find the right spot when they tell you: “I'll meet you at the exit to Solyanka Street,” you can just propose to meet under a specific exit number.

“I’ve lived in Moscow for seven years,” says Angelika, a designer from Voronezh, “but I still don’t always know where to go to find the place I need, so the new schematic diagrams will be very useful. Previously, some subway stations had maps, but not with so much detail.”

Teething problems

Foreigners, meanwhile, focus their attention on other elements. “It is good that the new information boards have QR-codes, which can be ‘read’ by smartphones,” says Florentina, a writer from Vienna. But there are also shortcomings. “The English font of the information on posters and in the captions to theaters and museums is too small – you have to come very close to see it well,” she says.

Pleasant encounters on the streets of Moscow

Florentina was also dissatisfied with the fact that such posters are not provided at all subway stations: “When I was trying to find Tsaritsyno Park (a museum and reserve in the south of Moscow) at a subway station with the same name, it turned out to be quite difficult,” she says.

“There are no maps with landmarks for other areas, such as those already in the city center. There were no clear pointers in the English language, and the passers-by I met did not speak in English, so they could not help me,” she adds.

Officials say that the navigation system is gradually being redeveloped and improved. According to Darya Chuvasheva, a press representative for the Department of Transport of Moscow, the introduction of a unified navigation system will take place in stages.

“By the end of 2014, the system will first appear on the first subway stations on the Circle Line. By the end of 2015, we plan to install the system at all major stopping points, subway stations and transport interchange hubs,” says Chuvasheva.

All rights reserved by Rossiyskaya Gazeta.

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On Earth Day, Biden Spotlights Climate Investments to Contrast With Republicans

President Biden announced $7 billion more for solar power projects and pointed to a new a climate work force as he tries to galvanize young voters.

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By Zolan Kanno-Youngs and Brad Plumer

Zolan Kanno-Youngs reported from Triangle, Va., and Brad Plumer from Washington.

President Biden announced $7 billion in grants for solar power projects on Monday and tried to draw a contrast with Republicans who want to roll back his policies on climate change.

In remarks at Prince William Forest in Virginia, Mr. Biden said the money from his signature climate and energy law, the Inflation Reduction Act, would help provide solar power for hundreds of thousands of homes in disadvantaged communities.

“Despite the overwhelming devastation in red and blue states, there’s still those who deny climate is in crisis,” Mr. Biden said at the start of a week in which his top officials will fan out across the country to promote his environmental policy. “Our MAGA Republican friends don’t seem to think it’s a crisis.”

He also said the American Climate Corps, a new work force for people hoping to combat climate change, would create thousands of jobs for the next generation.

Mr. Biden’s Earth Day event comes as he tries to energize younger voters, many of whom are disillusioned with the 2024 candidates and infuriated over the administration’s handling of Israel’s war in Gaza.

On Monday, Mr. Biden tried to strike a middle ground when speaking about the turmoil on college campuses . Asked whether he condemned “the antisemitic protesters,” Mr. Biden said, “I condemn the antisemitic protests.” He added: “I also condemn those who don’t understand what’s going on with the Palestinians.”

Mr. Biden leads his Republican opponent, former President Donald J. Trump, among young voters, and many approve of his record on the environment when contrasted with Mr. Trump’s. Mr. Biden’s lead, however, is smaller than it was at this point during the 2020 election cycle, according to a Harvard Youth Poll released last week.

Another poll, from October , found that just 31 percent of voters younger than 30 were “satisfied” with Mr. Biden’s record on climate change.

Danielle Deiseroth, the executive director of Data for Progress, a left-leaning research firm, said Mr. Biden could use his efforts to combat climate change to bolster support among young voters.

“The bigger fear is not necessarily young voters turning out en masse for Trump. It’s them staying home,” Ms. Deiseroth said. “That’s where the climate stuff does come into play, to sort of energize and also to scare young people to coming out to vote.”

Mr. Biden has faced a messaging problem when it comes to the Inflation Reduction Act, his most consequential climate policy to date. The legislation contained hundreds of billions of dollars in tax credits to help companies switch to low-carbon electricity sources like wind, solar and nuclear power. It also included billions in incentives for people to buy electric vehicles and electric heat pumps for their homes.

The law, signed in 2022, is already having ripple effects: Across the country, businesses have announced plans for more than 150 factories that would build electric vehicles, batteries, solar panels and wind turbines. Sales of electric cars and installations of large-scale solar power plants both hit record highs last year.

Yet polls suggest that few Americans seem to know about the law.

One potential problem is that many of the climate law’s outcomes are not yet fully visible. While companies have announced more than $100 billion in new manufacturing investments in states like Arizona, Georgia and Michigan, many of those factories are not yet up and running.

Some environmentalists have sought to publicize the law’s effects. Climate Power, a liberal advocacy group, plans to spend $80 million on election-year advertising to contrast Mr. Biden’s legislative accomplishments with the actions of Mr. Trump, who has mocked climate science and has vowed to roll back programs to promote clean energy.

Other climate activists have sharply criticized Mr. Biden for not doing enough to curtail fossil fuel drilling in the United States. U.S. oil and gas production soared to record highs last year. Many activists have focused anger on Mr. Biden’s approval of Willow , an $8 billion oil drilling project on pristine federal land in Alaska, and on federal approval of a natural gas pipeline from West Virginia to Virginia that has been opposed by environmentalists.

“President Biden has taken historic action on climate change and done more than any president in history to combat the climate crisis, but that bar is unfortunately quite low,” said Stevie O’Hanlon, the communications director for the Sunrise Movement, a group of young climate activists. “If Joe Biden wants to be seen as a climate president by young voters, he needs to decisively take action to end the fossil fuel era.”

In recent months, Mr. Biden has taken a series of steps to try to slow down domestic fossil fuel production. In January, the administration said it would pause the approval of new terminals that export liquefied natural gas in order to study the issue further. This month, the Interior Department said it would ban oil drilling across nearly 13 million acres in Alaska’s North Slope.

Lisa Friedman contributed reporting.

Zolan Kanno-Youngs is a White House correspondent, covering President Biden and his administration. More about Zolan Kanno-Youngs

Brad Plumer is a Times reporter who covers technology and policy efforts to address global warming. More about Brad Plumer

Our Coverage of the 2024 Election

Presidential Race

The number of Trump allies facing election interference charges keeps growing, and prosecutors are sending a warning as Donald Trump and his supporters continue  to spread conspiracy theories: that disrupting elections can bear a heavy legal cost.

Trump has vowed to “cancel” President Biden’s policies for cutting pollution from fossil-fuel-burning power plants, “terminate” efforts to encourage electric vehicles , and “develop the liquid gold that is right under our feet” by promoting oil and gas.

A campaign watchdog group filed a formal complaint to the Federal Election Commission accusing Trump’s presidential campaign  and related political committees of concealing payments of $7.2 million in legal fees in violation of campaign finance law.

Other Key Races

Scott Perry, the House Freedom Caucus stalwart and 2020 election denier, is confronting a general election challenge in a central Pennsylvania  district that has grown more competitive.

With the 2024 primary season entering the homestretch — and the presidential matchup already set — hundreds of thousands of Pennsylvanians  cast their ballots  in Senate and House contests  as well as for president and local races. Here are the takeaways .

David McCormick  won an unopposed Republican primary for Senate  in Pennsylvania, securing the party’s nomination two years after former Trump torpedoed his first Senate run by backing his primary rival, the celebrity physician Dr. Mehmet Oz.

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College Sports | Arizona Cardinals pick Hurricanes cornerback…

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College sports | arizona cardinals pick hurricanes cornerback jaden davis in final round of nfl draft.

Jaden Davis spent one season with his hometown Hurricanes , and that vaulted him into the professional ranks.

The Arizona Cardinals picked Davis, who is a St. Thomas Aquinas alum, with the 226th pick in the seventh round of the NFL draft on Saturday. Davis is the second Hurricane picked in this year’s draft, following safety Kam Kinchens. 

Davis was a standout for the powerhouse Raiders, earning Super 11 and first-team All-County honors . He was a four-star prospect and the No. 25 cornerback in his class, according to 247Sports.

Davis, a 5-foot-10, 180-pound cornerback, signed with Oklahoma out of high school and spent four seasons with the Sooners before transferring to UM.

In his one year with the Hurricanes, Davis earned a starting role and was a solid contributor. Davis had 32 tackles, three tackles for loss, one sack and four pass deflections. Pro Football Focus gave him a 76.8 defensive grade and a 72.1 coverage grade.

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College Sports | Wekiva’s Renardo Green one of 10 FSU draft picks

College Sports | Hurricanes offensive lineman Javion Cohen reportedly signing with Cleveland Browns

College Sports | Hurricanes land major transfer commitment from running back Damien Martinez