Dubai Department of Tourism & Commerce Marketing

Dubai’s Department of Tourism & Commerce Marketing (DTCM) is the official tourism board and government body responsible for regulating, planning and licensing the city’s tourism and hospitality industry.

The DTCM is headquartered in Dubai but also maintains offices in many of the world’s biggest cities (London, New York, Tokyo, Beijing, Moscow, Frankfurt, etc.).

Visitor Information Bureaus

Visitors to Dubai wishing to obtain maps, brochures, public transport schedules, and general tourist advice can visit one of the DTCM’s Visitor Information Bureaus. They can be found at the airport and several shopping malls ( Deira City Centre , BurJuman , Ibn Battuta Mall , and Wafi City Mall ).

Official Dubai Tourism Websites

The DTCM maintains 2 websites:

Government of Dubai – Department of Tourism and Commerce Marketing

The official site of the DTCM offers a wealth of information in addition to general tourist advice. It features an excellent interactive map, press releases, useful tourism statistics (hotels, visitors etc.), legislation and laws, videos, a weekly newsletter, an online complaints service, electronic brochures, and more.

Definitely Dubai

This website is the official tourism portal of the city of Dubai and is very consumer focused.

The site is split into three major sections, each targeting a different audience:

This section includes information about getting to Dubai, accommodation, things to do, things to see, and places to eat.

Everything a new or existing resident of Dubai needs to know about living in the city can be found here. Topics covered include residence visas, fixed and mobile telephones, internet access, nurseries and schools, ID cards, and sponsoring a maid.

Business Visitors

This part of the site contains information about setting up a business in Dubai, exhibition and conference venues, free zones, employment, and more.

Comments and Additional Information

I am delighted to visit Dubai, the spectacular city is the best example of urban planning has super luxury Hotels, Big shopping Malls, beautiful buildings, conference facilities, shopping, knightlife, delicious food and so on…. would like to visit again..

Hello. I have a Christ tattoo on my body and some other tattoos.Is that a problem in public beaches in Dubai or in hotel swimming pools????

Wife wife has a cross around her neck and we have lived in Dubai for over 15 years. This is an extremely tolerant Emirate. We love Dubai and its people

No, of course not, dubai is open for everyone from all regions, religions, races, backgrounds, and walks of life, so you are free to enjoy the beautiful beaches of dubai.

When in Rome behave like a Roman , so goes the old adage.

I’m from South Africa and every country has its own roots culture and religion, I lived in Dubai for months and it was one unforgettable experience I wouldn’t trade for anything, Abide by the rules you’ll love it. Can’t wait to get an a holiday apartment there

SO just because a "kissing" in public arrest has been made? stay away? Its called respecting religion, Dubai is an AMAZING place 🙂 No offence or not tryign to argue, but thats abit silly advice John 😛

Kissing is not a crime anywhere in the world. If they want visitors to feel welcomed they also have to respect other cultures and welcome them instead of trying to force theirs customs onto others.

After the recent arrest of the two British nationals for "kissing" in public. I urge everyone to stay out of Dubai.

Dubai is independent and sovereign state. Aliens and foreigners MUST comply and respect ALL UAE laws and regulations plus traditions. If they are not happy, they should stay out of Dubai.

Uae… where their “religion” is mandatory. Very narrow minded!

they were not “kissing” in public , they were fornicating in public , in all countries worldwide = you will go to jail for such behaviour

Summer is a good time to go to Dubai. The weather is very hot but flights and hotels are a lot cheaper.

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Emirates Partners with Abu Dhabi Department of Culture and Tourism to encourage more visits and boost tourism to the emirate

DUBAI, UAE 11 May 2022:  Emirates and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), have today signed a Memorandum of Understanding (MoU) to boost tourist numbers across the airline’s global network. The new partnership is part of the airline’s commitment to promote tourism to the UAE by aligning activities with other tourism partners and capitalising on opportunities to encourage visitors to experience more than one destination in the UAE during their stay.  

The Memorandum of Understanding (MoU) was signed at Arabian Travel Market by Adnan Kazim, Emirates’ Chief Commercial Officer and H.E. Saleh Mohamed Al Geziry, Director General for Tourism, at DCT Abu Dhabi.

Under the MoU, Emirates and DCT Abu Dhabi will work closely to explore and implement promotional activities as well as bespoke packages for tour operators and the wider travel trade in key markets across the airline’s network to encourage visits to Abu Dhabi as part of their overall UAE holiday.  The two partners will also collaborate on advertising and cross promotional marketing campaigns, familiarisation programmes for travel trade and media, as well as promotional competitions. 

Adnan Kazim, Emirates Chief Commercial Officer said : “We are delighted to be working closely with DCT Abu Dhabi to help boost visitation. We are well-positioned to support the development of tourism to Abu Dhabi and the wider UAE through our network of nearly 130 global destinations. We are committed to promoting our home base, the UAE, as a travel and tourism hub, with its rich array of attractions and line-up of experiences and events that showcase the best of what all seven emirates have to offer. Our partnership with DCT Abu Dhabi will promote sustainable growth of inbound visitors and ensures they are able to experience the capital’s unique cultural landmarks, modern family attractions and beautiful natural landscapes.”

HE Saleh Mohamed Saleh Al Geziry, the Director General for Tourism at DCT Abu Dhabi said, “ As we announce this strategic partnership with Emirates, we look forward to working together to cement Abu Dhabi’s position as a must-visit destination. From thrills and adventures that can be found at our captivating experiences and theme parks such as Warner Brothers Abu Dhabi, to leading museums such as Louvre Abu Dhabi, there is something for everyone to enjoy. We can’t wait to share our Abu Dhabi story with the world.”

Tourism is one of the key pillars of the UAE Economy. It also plays a large role in the diversification of the country’s economy. In 2021, the Emirates Tourism Council was formed to strengthen the UAE’s tourism portfolio, through collaboration across all local tourism authorities and departments in the emirates with the aim to enhance the UAE’s position as a preferred global destination.  The UAE’s tourism sector is expected to contribute to 5.4% of the nation’s total GDP, or AED 116.1 billion (USD 31.6 billion) and is forecasted to support over 1 million jobs by 2027. 

 About Emirates 

Emirates is the world’s largest international airline helping to connect Dubai to the world, and the world to Dubai. In 2021, the airline rebuilt its global network, and today operates close to 130 destinations, on over 140 Boeing 777s and more than 60 A380s. Living up to its ‘Fly Better’ promise, Emirates continues to lead the industry in customer care initiatives, including providing generous and flexible booking options, supporting loyal Skywards members as they back to the skies, digital on ground initiatives and comprehensive health and safety measures across the travel journey. 

About the Department of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the DCT Abu Dhabi’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the DCT Abu Dhabi’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture, tourism and creative industries.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

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About emirates.

The Emirates story started in 1985 when we launched operations with just two aircraft. Today, we fly the world’s biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies.

We inspire travelers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service.

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Home Economics, Policy & Regulation United Arab Emirates: Trade, Finance, And Tourism Drive Economic Growth

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Economics, Policy & Regulation

United Arab Emirates: Trade, Finance, And Tourism Drive Economic Growth

April 4, 2024

Author: Valentina Pasquali

Dubai and the other emirates have made globalization work in the Gulf by leveraging oil revenue to create a more open, diversified economy.

Good governance, political foresight, and fortuitous geostrategic developments have produced extraordinary growth in Dubai and the other states of the United Arab Emirates (UAE) since the Covid-19 pandemic. But does this federation has what it takes to sustain its newfound role as a global trade, finance and tourism hub amid increasing regional competition, the looming energy transition and the push-and-pull of global politics?

Close observers are optimistic that, with the right doses of wisdom and luck, Dubai and the rest of the UAE can continue riding the crest of the current wave.

“Dubai has done an extremely good job at marketing itself,” says Oliver Cornock, editor-in-chief at consultancy Oxford Business Group (OBG). “It has complemented that with a very clear open-for-business set of policies,” including free zones enjoying significant tax and foreign ownership advantages, ease of getting in and out and “increasingly, an environment where people want to live, work and play.”

Riding High

According to government data obtained by Bloomberg, nearly 412,000 business licenses were active in Dubai last year, 30% more than during the previous year and a whopping 75% rise from 2021. Last year also saw the largest volume of new company registrations in the UAE’s preeminent special economic zone, the Dubai International Financial Centre (DIFC): 1,451 more, for a 34% year-on-year (YoY) increase, according to the DIFC.

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Overall, Dubai welcomed more than 100,000 new residents in 2023, following an influx of some 71,600 in 2022, according to figures from Dubai Statistics Center. The arrivals are propelling a dramatic rise in real estate prices, which have soared to an all-time high.

Dubai’s numbers stand out, but positive trend lines are visible in the other six UAE emirates, in particular Abu Dhabi and Ras Al Khaimah. The Abu Dhabi Department of Economic Development reported in January that active business licenses increased nearly 11% from 2022 to 2023, for a new total of more than 143,600. This helped drive 8.6% non-oil economic growth during the first nine months of last year, according to the Statistics Centre–Abu Dhabi.

Meanwhile, the Ras Al Khaimah Tourism Development Authority reported the sector’s best year ever in 2023, with a 24% jump in international arrivals over 2022 and a record 1.2 million overnight visitors, up 8% on an annual basis.

According to the UN Conference on Trade and Development, foreign direct investment (FDI) inflows across the UAE rose 10% YoY in 2022, reaching nearly $23 billion, while global FDI fell 12%.

“The pandemic was a very important stress test for many economies,” says Bernardo Bortolotti, executive director of the Transition Investment Lab at New York University in Abu Dhabi. “The UAE has really proven an amazing degree of resilience.”

Over some five decades, forward-looking leadership has managed to steer the federation from its formation in 1971 to oil juggernaut to regional financial center. Oil-related revenue filled public coffers and propelled the rise of a sophisticated financial management industry.

According to Global SWF, as of March 2024, the Abu Dhabi Investment Authority is among the top 10 largest sovereign wealth funds in the world by AUM. The Investment Corporation of Dubai, Mubadala, and Abu Dhabi Developmental Holding Company are in the top 50, followed by Emirates Investment Authority. An abundance of foreign players rounds up the UAE’s highly developed financial landscape.

Pandemic And Recovery

The Covid-19 pandemic hit the UAE hard. Outward-facing, trade-oriented Dubai saw its GDP shrink nearly 11% in 2020 while the federation’s national economy contracted by some 5%.

Still, there were silver linings. “Dubai was quite aggressive in the vaccination program,” says James Swanston, an economist specializing in the Middle East and North Africa at Capital Economics. “It very quickly approved the big vaccines … and kept up very stringent lockdown measures.”

Once they relaxed social-distancing measures and opened the economy, the authorities solved two problems at once by making Dubai an international vaccination destination. New visa options targeting wealthy investors, digital nomads, and even affluent retirees are adding new, longer-term residents to the mix.

As the world emerged from the pandemic, the UAE also found itself benefiting from geopolitical developments, chiefly Russia’s war in Ukraine and mounting tensions between the US and China. “The UAE has been able to keep good relationships with most parties,” says Bortolotti.

The Road Ahead

Questions remain whether Dubai, with nearly 3.7 million people, can keep on such a successful path. Its desert climate requires enormous resources to make life comfortable. Climate change, combined with plans in Dubai to increase the number of residents by 2.1 million in the next 16 years, could put the environment at risk of serious degradation.

But Bortolotti expects the UAE’s tight oversight of immigration to provide some comfort.

“What worries me is overly rapid urbanization, absent the right institutions and regulations in place,” he says. “But I’m not sure [this] could ever take place in such a closely regulated country as the UAE, where every single immigrant comes with a job.”

Global efforts to reduce carbon emissions—strengthened by an agreement by nearly 200 nations at the latest UN Climate Change Conference, held in Dubai in December—also loom over the local economy. A collapse in the price of oil amid the energy transition would impact Abu Dhabi and other emirates more directly than Dubai, which is less dependent on energy. But the whole federation would struggle with declining government revenue and the resulting strain on the largesse it shows its citizens.

Nevertheless, Swanston argues that the UAE’s low energy production costs, strong public finances and rapid diversification away from the energy industry put it in a relatively good position to sustain reduced oil prices, even in the long term.

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A Complex World

More and more neighboring countries, meanwhile, are pushing to emulate the UAE’s, and particularly Dubai’s, economic model. Saudi Arabia has been directing enormous firepower toward establishing itself as a global business destination, including its effort to poach global firms’ regional headquarters.

“Ten to 15 years ago, people would often set up business in Dubai in a free zone to do business with Saudi Arabia, because at the time, the environment was not quite conducive,” says the OBG’s Cornock. Although that’s changing, he says, Dubai still “has that first-mover advantage.”

A resolution of the war between Russia and Ukraine, however distant, could see many of the estimated tens of thousands of Russians who have flocked to the emirates return home. Real estate prices would likely take a hit, threatening the health of heavily indebted property and hospitality companies and their government-linked sponsors. “It’s a much lower risk than even three years ago, but a looming risk within Dubai,” Swanston cautions.

Taking the long view, Bertolotti suggests that the global landscape now taking shape, with the rise of Asia an indisputable fact and that of Africa just around the corner, will only buttress the position of Dubai and the UAE at the center of global politics and the world economy.

“I see at the very global level an incredible reallocation of economic and political power in the next decade,” he says. “New economic and financial realities will come to the fore, and the location advantage that the UAE has, especially in terms of its exposure to the so-called global south, is unique.”

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Tourist visa

A tourist visa is for those who are not eligible for  visa on arrival  or a  visa-free entry  to the UAE. You can apply for a tourist visa through airlines, hotels and travel agents. Read about the eligibility criteria and the steps to apply.

Multiple entry 5-year tourist visa

Who is a tourist visa for, who can apply for your tourist visa, related eservices.

The multiple entry 5-year tourist visa enables tourists to enter the UAE multiple times on self-sponsorship and remain in the country for 90 days on each visit, and can be extended for further 90 days. This type of tourist visa can be issued for all nationalities.

To obtain this visa, the applicant must have:

  • a bank balance of 4,000 USD or its equivalent in foreign currencies during the last six months
  • a valid health insurance policy applicable in the UAE
  • a ticket to and from the UAE

Documents required

To apply for the multiple entry tourist visa, the applicant must provide the following:

  • a colored photo
  • a copy of the passport
  • medical Insurance
  • bank statement for the last 6 months with a balance 4,000 USD or its equivalent in foreign currencies
  • tour programme
  • a ticket for onward journey.

Read related news coverage on  WAM .

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  • Issue multiple entries long-term tourist visa - 5 years - (all nationalities) – ICP

Tourist visa is for those who are not eligible for  visa on arrival  or a  visa-free entry  to the UAE. Tourist visa can be obtained for eligible individual tourists from around the world. Females below the age of 18 are not eligible to apply for this type of visa unless they are travelling with their parents.

According to a Cabinet resolution passed in July 2018, children under the age of 18 years who are accompanying adults, can get a  free visa for their visit from 15 July to 15 September each year.

Tourist visas through airlines

Each airline has some conditions, which must be met in order for your visa to be arranged by them. One of the conditions is flying with them. For more updated and specific information, check the following UAE-based airlines for visa types, facilities, terms and conditions:

  • Visa services from Etihad Airways  - Etihad Airways
  • Visa Services offered by Emirates Airline  - Emirates Airline
  • Visa services from Fly Dubai  - Fly Dubai
  • Visa services from Air Arabia  - Air Arabia

Tourist visas through agencies and hotels

Licensed travel agents and hotels in the UAE can arrange a tourist visa for you provided you purchase the ticket through them and maintain hotel reservation with the specific hotel.

You can also contact travel agencies in your country for any tourist packages available to the UAE in collaboration with a local tour operator.

It is important to check the authenticity of travel agents you are dealing with and refrain from paying or sending copies of your official documents until after you are 100 per cent sure the tour operator is genuine. You can seek the help of the  UAE embassy in your country  for verification.

Note: The UAE embassies do not issue tourist visas. In order to get a tourist visa to the UAE, you need to get in touch with one of the UAE-based airlines, a tour agency or a hotel (where you intend to stay) in the UAE who will apply for visa on your behalf to the official  visa-issuing authorities  in the UAE.

  • Tourist visa from Etihad Airways  - Etihad Airways
  • Tourist visa from Emirates Airline  - Emirates Airline
  • Tourist visa from Fly Dubai  - Fly Dubai
  • Tourist visa from Air Arabia  - Air Arabia

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    The official site of the DTCM offers a wealth of information in addition to general tourist advice. It features an excellent interactive map, press releases, useful tourism statistics (hotels, visitors etc.), legislation and laws, videos, a weekly newsletter, an online complaints service, electronic brochures, and more. Definitely Dubai.

  7. About us

    Our mandate. "Dubai Department of Economy and Tourism (DET) is committed to realising a leadership vision that aims to build an unparalleled future for our city, aligned with the Dubai Economic Agenda, D33. This ambitious 10-year plan is set to double Dubai's GDP, elevate its status among the top three global cities, and achieve the vision of ...

  8. Experience Abu Dhabi

    Stay at luxury hotels and gain entry to top attractions around the city. Take the family to renowned theme parks, unwind on pristine beaches and visit the iconic Louvre Abu Dhabi! Explore deals. Book an unforgettable Abu Dhabi experience and discover the UAE's rich history and heritage, enjoy exquisite Emirati hospitality and immerse yourself ...

  9. Departments and organisational structure

    The Dubai Corporation for Tourism and Commerce Marketing (DCTCM) is responsible for the branding, promotion and marketing of the emirate of Dubai. DCTCM is dedicated to working with private and public sector tourism and commerce partners to promote Dubai's position as a leading business and leisure destination around the world. The department ...

  10. Department of Culture and Tourism

    The Tourism sector is charged with supporting the evolution of Abu Dhabi into a world-class destination, in line with our commitment to conserving, promoting and leveraging Abu Dhabi's heritage, culture and tourism assets. ... Established in 1981, the National Library is one of the UAE's largest knowledge repositories and a vital resource ...

  11. Tourism in the United Arab Emirates

    Tourism in the United Arab Emirates is an important part of the Emirati economy, ... In 1989 the Dubai Commerce and Tourism Promotion Board was established, to promote Dubai as a luxury destination for the up-tier market and influential business sectors. In January 1997, it was replaced with the Department of Tourism and Commerce Marketing ...

  12. DET launches the annual Dubai Tourism Summit

    The DET also shared the latest tourism report for the first ten months of 2022. Data showed that Dubai welcomed 11.4 million international overnight visitors between January and October, an impressive year-on-year increase of 134%, taking the city further on its journey to becoming the world's most visited destination.

  13. Tourism in Dubai

    The Al Fahidi Historical Neighbourhood, also called Al Bastakiya, is Dubai's historic district and major tourist destination.. Dubai is one of the world's leading tourism destinations, and tourism in Dubai is a major source of revenue. The city hosted 14.9 million overnight visitors in 2016. In 2018, Dubai was the fourth most-visited city in the world based on the number of international visitors.

  14. Dubai Tourism Annual Visitor Report 2020

    Dubai Tourism Annual Visitor Report 2020. Sun, 16 May 2021. Despite international travel being dramatically hamstrung in 2020, Dubai's share of the global market rose by 0.3 percent YOY - the only city to register a positive spike when international tourism declined by 74%.

  15. UAE Tourism Strategy 2031

    The UAE Tourism Strategy 2031 comes under the ' Projects of the 50 ' as one of the biggest projects of the next years. The strategy aims to: raise the tourism sector's contribution to the GDP to AED 450 billion, with an annual increase of AED 27 billion. strengthen the position of the UAE as one of the best destinations in the world for ...

  16. Tourism

    The UAE accounted for more than one-quarter of the Middle East and Africa's tourism FDI projects between 2015 and 2019. Investment in the travel and tourism sector is forecast to rise by 11% per annum over the next 10 years to USD 20.3bn in 2027, 11.2% of total investments.

  17. Visit Dubai

    Visit Dubai. 7,005,230 likes · 25,105 talking about this. Welcome to the official Dubai Tourism page. From iconic structures and clear beaches to world-famous restaurants - Dubai is home to a host...

  18. Emirates Partners with Abu Dhabi Department of Culture and Tourism to

    The UAE's tourism sector is expected to contribute to 5.4% of the nation's total GDP, or AED 116.1 billion (USD 31.6 billion) and is forecasted to support over 1 million jobs by 2027. About Emirates . Emirates is the world's largest international airline helping to connect Dubai to the world, and the world to Dubai. In 2021, the airline ...

  19. Explore the UAE by emirate

    Abu Dhabi city is where the magnificent Sheikh Zayed Grand Mosque and the opulent Emirates Palace (hotel) stand. You can visit the city for Yas WaterWorld and Ferrari World as well. Visitors can explore former palaces, forts, museums and many cultural sites. Some of the notable landmarks are: Al Maqta Fort.

  20. Our People

    Our people. The people behind the brand. Tourism projects. Projects that enhance the Dubai visitor experience. Our services. For customers and students. Permits, classifications , Holiday Homes, tour guides. For suppliers. Information and registration for suppliers.

  21. Department of Culture and Tourism

    The Strategy aims to attract over 39 million visitors by 2030 & tourism sector to contribute AED 90 billion to UAE GDP . Tourism Strategy 2030 will create 178,000 new jobs, increase hotel room ...

  22. Tourism

    Ministry of Economy - UAE, MOEC Abu Dhabi, MOEC, United Arab Emirates, Ministry of Economy - United Arab Emirates, MOEC Dubai. Navigation. Skip to Content; Tourism. MOE Popular Search Keywords. Search in the Website. ... Performance of Tourism Sector in the UAE. 9%. Contribution of travel and tourism to the GDP in 2022. AED 167 billion. Tourism ...

  23. Dubai Tourism Strategy 2020

    Dubai Tourism Strategy 2020 was launched in 2013. It is a strategic roadmap with the key objective of attracting 20 million visitors per year by 2020. The strategy focuses on making Dubai as the 'first choice' for the international leisure and business traveller. This involves broadening Dubai's offering in events, attractions, infrastructure ...

  24. United Arab Emirates: Trade, Finance, And Tourism Drive Economic Growth

    The Abu Dhabi Department of Economic Development reported in January that active business licenses increased nearly 11% from 2022 to 2023, for a new total of more than 143,600. This helped drive 8.6% non-oil economic growth during the first nine months of last year, according to the Statistics Centre-Abu Dhabi.

  25. Tourist visa

    The multiple entry 5-year tourist visa enables tourists to enter the UAE multiple times on self-sponsorship and remain in the country for 90 days on each visit, and can be extended for further 90 days. This type of tourist visa can be issued for all nationalities. To obtain this visa, the applicant must have: proof of stay (hotel/residential ...