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NIIGATA Niigata City A city by the sea and a land of quality rice and sake

• NEAR NIIGATA CITY
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• Niigata City

©Niigata City Aquarium

A city by the sea and a land of quality rice and sake

Niigata is a beautiful city whose northwest faces the Sea of Japan. As one of Japan's leading agricultural cities, Niigata has a beautiful landscape of rice fields. The port town is a major transportation hub, easily accessible by air, sea and rail.

• Drinking top-quality sake to your heart's content at Niigata's restaurants and izakaya
• Viewing cherry blossoms in Hakusan Park
• Learning about the marine life of the Sea of Japan at Marinepia Nihonkai Aquarium
• Taking a ferry to Sado Island

How to Get There

North of Tokyo, Niigata is easily accessible by bullet train.

The center of old and new

Near Bandai Bridge is Bandai City Rainbow Tower, with an observation deck at 100 meters. Food enthusiasts can take in the view of the revolving restaurant on the same floor.

Bandai Bridge and Rainbow Tower form part of Bandai City, the new part of Niigata City that provides a host of entertainment. In Bandai City, you'll find shops, movie theaters, and restaurants clustered together.

Niigata and the sea

Life in Niigata City is closely tied to its coastal location on the Sea of Japan. To the north of Niigata City lies Sasagawanagare, a coastline section where beach lovers flock in the summertime.

To see local sea life up close, make your way to the Marinepia Nihonkai Aquarium. This aquarium is home to over 30,000 sea creatures of 600 varieties. The dolphin show is a popular attraction.

Rice is the local star

Enjoy the changing seasons.

Although the area is famous for snow, springtime is especially beautiful in Niigata City. The most popular places to see cherry blossoms in the city are at Hakusan Park and Hakusan Shrine.

Winters are marked by deep snow. One of the best ways to enjoy winter is bathing in local hot springs. There are many onsen resorts within easy reach of Niigata City including Iwamuro Onsen, Tsukioka, Sakihana, Senami, Deyu, Murasugi, Shirane, Otachi, and Yahiko.

Art, history and the art of hospitality

For history lovers, make sure you visit Minatopia, the Niigata City History Museum in the old district. This museum is housed in the former Niigata Customs House, former Daishi Bank, and a main building which is based on the original design of the former Niigata City Hall.

In early August, Niigata holds a festival with a fireworks display over the Shinano River and a folk dancing parade with around 15,000 participants.

About 40 minutes south of the center of Niigata City, the Shirone district is known for its annual giant kite-flying festival in June.

* The information on this page may be subject to change due to COVID-19.

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Things to Do in Niigata City

Food and culture in the heart of Japan

As Niigata Prefecture's capital city, Niigata City is located along the Sea of Japan coast and often the first stop for visitors venturing to this prefecture, well-known for its sake and rice heritage. Thanks to its abundant nature and perfect climate, Niigata became an agricultural powerhouse and historically acquired a reputation for its plentiful, abundant food output – helping it amass one of the largest regional populations in Japan around 150 years ago.

During the Edo Period, Niigata positioned itself as one of Japan's leading port cities, helping facilitate trade between Hokkaido in the north down to the Seto Inland Sea and Kyoto/Osaka areas. These trade channels ensured a combination of regional ingredients, wares and skills passed through Niigata city, helping the city flourish in terms of food culture.

With this kind of heritage, Niigata City is often seen as the center of Niigata's wider burgeoning food culture but also lays claim to many other cultural attractions too. Here we introduce numerous attractions around the city for visitors looking for things to do (and eat) in Niigata City.

While Niigata has many delicious foods to boast, it is most notable for its rice and its sake. Ponshukan, located in Niigata Station, offers over 90 of the prefecture’s sake brands to taste test from a vending machine. For 500 yen you get a tasting cup and five tokens that will get you five cups of sake to taste. In addition to sake there are also many local food products such as soy sauces, rice crackers, and sweets, many of which you can also taste test. Make sure to stop by either on your way in or out of Niigata City.

Saito Family Summer Villa

Built in 1918 by a wealthy merchant by the name of Kijuro Saito IV as a summer villa for his family, the Old Saito Villa is now a cultural heritage property and revered as one of the most beautiful homes and gardens in Niigata. There are 11 rooms in the house each with their own character and design detail. The gardens were designed with a different aesthetic all around so viewers can enjoy a changing scene when walking from room to room in the house and throughout each season. The home and garden was designed with the concept of unity in mind so that there are no boundaries between inside and outside, creating a harmony.

Northern Culture Museum

Photo: Niigata City

What was once the home of the wealthy Ito Family, prosperous landowners and merchants, is now a museum that houses eight generations of the family’s collection of artworks and documents with a portion of the 6,000 items on display. The highlight really is the house and gardens, completed in 1889. The traditional Japanese-style wooden home is built on a 29,100 square meter site with 65 rooms and perfectly landscaped gardens, which are beautiful to view in all four seasons. Visitors can enjoy lunch at one of the two restaurants, and there is even an inn located on the grounds for those who want a deeper experience of the culture and history of life on the Ito Estate.

Located nearby the landmark Bandai Bridge, Pia Bandai or ‘Pia’ as pronounced in Japanese is a gourmet lover’s dream. You can find the freshest seafood, local produce, and a dedicated area for Niigata’s most prized product, rice. There are also several cafes and restaurants to have ramen and sushi to name a few, all while immersed in the authentic fisherman’s market environment. Make sure to head out in the morning to catch the lively market in action and don’t forget to pick up some souvenirs while there.

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Niigata Bucket List: 26 Best Things to Do in Niigata Prefecture For Tourists (Attractions, Local Foods & Activities)

Niigata sightseeing needs to be at the top of your bucket list if you're a nature lover! Niigata is the fifth largest prefecture in Japan. Known for its scenic mountains and beautiful rice fields, it is situated on the Sea of Japan. Here you'll enjoy the many magnificent nature spots such as Kiyotsu Gorge and the rice paddy terraces. Known for being snowy, it is very popular with skiers in winter . Niigata is also known for producing some of the best sake in Japan, many of which you can try at the local restaurants.

What Kind of Place is Niigata?

Niigata is a large city of about 2.22 million, located about two hours from Tokyo via Shinkansen. The most convenient way to get to the main Niigata sightseeing spots is to take the Joetsu Shinkansen from Tokyo Station to Niigata Station. If traveling from Niigata Airport , take the bus to Niigata Station (about 25 minutes). Niigata City, the prefecture center, is home to many modern commercial facilities and historic buildings, including a museum opened to preserve an old mansion built in 1887. There are plenty of restaurants and souvenir shops , making it an ideal area for food and shopping. The suburbs are dotted with markets that handle fresh seafood , as well as superb scenic views spots with beautiful natural landscapes . There is also a remote island nearby called Sado Island, where you can enjoy even more unique sightseeing spots including the Kanayama Ruins and the “tarai-bune” (tub-boat).

How to Get to Niigata

The Joetsu Shinkansen bullet train is the most convenient way to get from Tokyo Station to Niigata Station, the gateway to sightseeing in Niigata . From Niigata Airport , it takes about 25 minutes to get to Niigata Station by bus. Most areas in Niigata Prefecture can be reached by train from Niigata Station, but many tourist spots require a cab or bus to get there from the nearest station, so check the accessibility beforehand. Rental cars can be found in the area around Niigata Station. To get to Sado Island, take a bus from Niigata Station to Niigata Port, and then take a boat to Ryotsu Port. Buses or cabs are recommended for transportation around the island. Okesa Kanko Taxi, a cab company on the island, has Wi-Fi in its vehicles and offers smartphone payment for fares.

1. See the breathtaking Kiyotsu Gorge

Kiyotsu Gorge is known as one of Japan's Three Great Canyons , along with Kurobe Gorge in Toyama and Osugi Valley in Mie Prefecture . In 1941, it was also selected as the most beautiful scenic spot in Niigata . The huge V-shaped canyon expresses the beauty of the four seasons , with fresh greenery in the spring and red-dyed trees in autumn . It is recommended to take a walk through the Kiyotsu Gorge Tunnel. There are three observatories located along the 750-meter long tunnel, as well as spots where you can learn about the nature of Kiyotsu Gorge through images. The Panorama Station at the end of the tunnel is one of this spot’s main attractions. Stretched across the floor is an artistic image designed to resemble the surface of the water in the gorge reflecting the surrounding natural landscape .

• Address Koide, Tookamachi-shi, Niigata, 949-8433 View Map
• Nearest Station Echigo-yuzawa Station （Joetsu Line）
• Phone Number 025-763-4800

2. Gaze out at the Hoshitoge Rice Terraces

Paddies and terraced rice fields (called tanada) are carved into the mountains and valleys like staircases. The Hoshitoge Rice Terraces, located in Tokamachi, is is said to have one of the best views in the city. Tourists from both inside and outside the country visit to see the nearly 200 rice paddies that make up these amazing views. The best time to come see them is from around the end of March to June (after the snow melts), and from October to November. These times are when the rice fields are filled with water, reflecting a mysteriously beautiful views of the rising and setting sun, and even the early morning sea of clouds, depending on the day’s weather. Keep in mind, rice terraces are privately owned, so please be considerate, don't trespass, and take any trash with you.

• Address Toge, Tokamachi Shi, Niigata Ken, 942-1351

3. Visit Sado Island - Japan's 'Butterfly Island'

Sado Island is a remote island located in the western part of Niigata Prefecture . There are various sightseeing spots on the island, including Toki-no-Mori Park , where you can see the “toki” (Japanese crested ibis), a bird which has been designated as a natural monument of Japan, as well as the Sado Kinzan gold mine ruins, which was discovered in 1601. Sado is also known for its unique activities, such as riding the “tarai-bune,” a wooden, tub-like boat once used for fishing. You can get to Sado Island from Niigata Port via jetfoil (approx 1 hr) or car ferry (approx 2 hr 30 min) to Ryotsu Port. You can use the regularly-scheduled sightseeing bus, Niigata Kotsu Sado , to get around the large island.

• Address 1935, Ogimachi, Sado Shi, Niigata Ken, 952-0604, Japan
• Phone Number 0259-86-3153

Hours: 8:30am-5pm (changes may apply depending on the season) Admission: 500yen for adults, 300yen for children Closed: open daily

4. Visit the Toki Forest Park!

Toki Forest Park , on Sado Island, is a sanctuary that protects and breeds Toki birds, a national natural monument, with the aim of allowing them back into the wild. At the Toki Fureai Plaza in the park , you can watch the crested ibis flying freely around from up close. Also, there are many attractions like the Observation corridor, where you can admire the crested ibis in the adjacent enclosure Sado Toki Conservation Center, in the Toki Material Exhibition Hall, where you’ll find exhibits related to the conservation, breeding, and eventually returning to the wild of the ibis are displayed. We recommend trying the edamame soft cream (sold at the shop in the park ) made from Sado edamame.

• Address 383-2, Niibonagaune, Sado-shi, Niigata, 952-0101 View Map
• Nearest Station Niigata Station （Echigo Line / Shin-etsu Line / Hakushin Line / Joetsu Shinkansen） 20 minutes by bus
• Phone Number 0259-22-4123

5. Experience the fantastic sea creatures at Niigata City Aquarium Marinepia Nihonkai

Niigata City Aquarium Marinepia Nihonkai, in the city of Niigata , is an aquarium that breeds and displays 30,000 animals of about 600 species. The most popular attraction is the dolphin show held at the dolphin stadium in the complex. You can observe from up close the charms of the life of many sea creatures through many viewing points, like the Marine Tunnel. Also, the Sea of Japan Main Tank opens a door on many fish species, and the Marine Safari allows you to see sea lions from up close.

• Address 5932-445, Nishifunamicho, Chuo-ku, Niigata-shi, Niigata, 951-8555 View Map
• Phone Number 025-222-7500

6. Unique to Niigata, the place for rice! Tour the many sake breweries

Niigata Prefecture is blessed with good quality rice and water, making it a thriving place for sake brewing. Since ancient times, there have been many sake breweries, and the number of the current ones in the prefecture is the highest in Japan. The prefecture has a history of 470 years with breweries like Yoshinogawa Sake Brewery in Nagaoka City, and Imayotsukasa Sake Brewery in Niigata City, which can be toured with guides in English as well. From November to March, which is the time of preparation, every sake brewery is busy. Even if it’s not required to make a reservation, we recommend you do, by phone or email.

7. Get fresh Niigata seafood along Teradomari Fish Market Street

For the best local Niigata seafood , we recommend checking out Teradomari Fish Market Street. Their lineup of fresh fish draws in crowds of shoppers every day. The cafeteria has many shops that offer seafood bowls and set meals, all made with fresh seafood . Shops tend to get particularly crowded on weekends, so be sure to consider that when planning a time to visit. For take-out, our recommendation is “Hama-yaki,” a skewer dish of squid, scallops, and fish. They are cooked right on the spot, so enjoy the warmth as you wait.

8. Enjoy Niigata's specialty: red snow crab

Red snow crab is one of the specialty products of Niigata . The crimson snow crab, a dish with miso is a must-try item if you visit Niigata . You can taste it at sushi restaurants in the prefecture and restaurants in the markets, but we especially recommend Roadside Station Marine Dream Nou, in Itoigawa City. At Kanaya Yokocho there are a lot of stands where you can buy snow crab from local fishermen, and you can taste it right there at the roadside station. From January to February the fishing season for red snow crab is closed, so keep that in mind when visiting.

• Address 3596-2 Noukodomari, Itoigawa, Niigata 949-1351
• Phone Number 025-566-3456

Hours: 9am-6pm (depending on the store and season) Closed: open every day

9. Taste the local cuisine! Hegi soba noodles

Niigata 's specialty Hegi soba is a kind of noodle that has been made popular by Uonuma City a long time ago. The noodles are rolled up in a square bowl called hegi and funori is used to connect the noodles. In Japan, it’s popular to use wheat flour to connect buckwheat noodles, but since Uonuma City is big on textile production, they started using gloiopeltis. The noodles are firm and flavorful. Hegi soba can be tasted in various parts of the prefecture. There are many popular shops in Uonuma City and Tokamachi City, so make sure to stop by.

10. Enjoy the snow festival and winter sports

In Niigata Prefecture , one of the areas in Japan with the heaviest snowfalls, there are plenty of snow festivals and winter activities. Visit in winter and enjoy the unique experience of Niigata with its spectacular snowy scenery. A recommended event is the Tokamachi Snow Festival, held in Tokamachi City from the third Friday to Sunday of February every year. During that period, snow sculptures handmade by citizens will be exhibited throughout the city. And don't miss the show performed on a huge snow stage. The ski resort is full of popular spots visited by international and local skiers. Choose accordingly to your preferences. Maybe you’ll like the Maiko Snow resort, which has a long run with a maximum gliding distance of 6,000 meters, or maybe you'll prefer the Kagura Ski Resort, where you can enjoy the beautiful scenery of the Joetsu Border, or perhaps you’ll like the popular Naeba Ski Resort. Recommended Ski Resorts in Niigata Prefecture

• Address 742 Mitsumata, Yuzawa-Machi, Minami-Uonuma-Gun, Niigata-Ken 949-6211, 949-6211 View Map
• Nearest Station Echigo-yuzawa Station （Joetsu Shinkansen） 15 minutes by car
• Phone Number 025-788-9221

• Address Mikuni, Yuzawa-Machi, Minami Uonuma-Gun, Niigata -Ken 949-6292, 949-6292 View Map
• Nearest Station Tsuchitaru Station （Joetsu Line） 40 minutes by bus
• Phone Number 025-789-4117

11. Enjoy sake in the station!

If you like sake, you should definitely stop by Ponshukan in JR Echigo Yuzawa station. This is a unique spot with a sake gallery and bathing facilities where you can enjoy a sake bath. For sake tasting, we recommend Kikizake Gallery Koshinomuro, where you can enjoy sake at a reasonable price. You will find 117 types of representative brands for all sake breweries in the prefecture. If you find a sake you like, buy it at the Station Sake Brewery right next to it. In the Sake Bath Yunosawa, you can soak in a natural hot spring with a special liquor. The admission fee includes towels and large lockers, so you won’t need to prepare ahead. Ponshukan is also located at Niigata Station and Nagaoka Station.

• Address 2427-3, Yuzawa, Yuzawa-machi, Minamiuonuma-gun, Niigata, 949-6101 View Map
• Phone Number 025-784-3758

12. Watch fireworks at the Nagaoka Fireworks Festival

The Nagaoka Fireworks Festival, held by the Shinano River in Nagaoka City, is a popular fireworks festival visited by tourists from all over Japan. It takes place on August 2 and 3 every year, and about 20,000 fireworks are set off in two days. Among them, the fireworks shot in commemoration of the Great Chuetsu Earthquake are particularly beautiful with their wide flowering pattern. Enjoy the spectacular sight. *Please check the official website for the latest event information.

• Address Around Sakonmachi, Nagaoka-shi, Niigata Chosei Bridge downstream Shinano River riverbed, 940-1161 View Map
• Nearest Station Nagaoka Station （Shin-etsu Line / Joetsu Shinkansen） 30 minutes on foot
• Phone Number 0258-39-0823

13. Enjoy a train ride on the Echigo TOKImeki Resort Setsugekka

A train ride using the resort train Echigo TOKImeki Resort Setsugekka , running in the Joetsu region of Nigata is also recommended for sightseeing. There is also an open-view deck inside the train and a lounge where you can relax and enjoy a fantastically luxurious time on the train. After departure, you can also enjoy the original sparkling wine as a welcome drink. Lunch boxes are different in the morning and in the afternoon and are particularly popular. There are several 15-minute stops. Enjoy a luxurious experience on the train while shopping and interacting with locals. Train Information Echigo TOKImeki Resort Setsugekka Phone: 025-543-8988 (Echigo TOKImeki Resort Setsugekka Reservation Center) Reservation time: 10am-5pm (reception only Monday-Friday)

14. Search for lifelong souvenirs in Tsubamesanjo

Niigata 's Tsubamesanjo area boasts excellent metal processing technology. The name is a combination of Tsubame City and Sanjo City, which are located in the center of Niigata Prefecture . The area has been long known as a manufacturing town where the production of cutlery, hardware, and Western tableware thrives. At Tsubamesanjo Station Tourist Product Center Tsubamesanjo wing, and at Roadside Station Tsubamesanjo Local Product Center in Sanjo City, there are a wide variety of metal products made in Tsubamesanjo. These are great items that you will want to use for a long time, like the horie tumbler from a manufacturer that specializes in titanium objects, or the Ichiryo Metal ladle, which combines ease of use with aesthetics.

15. Sample the Sasa-Dango Dumplings

Sasa-dango is a Japanese confectionery, and one of Niigata ’s signature dishes, made from dango (Japanese rice flour dumpling) mixed with wild grass and mugwort, wrapped in bamboo leaves, also known for its pleasant aroma. The dango filling is made with a mildly sweet red bean paste. Niigata city is dotted with dango shops where you can try these local sasa-dango. They are also available at Tanakaya Honten Minato Kobo, so be sure to stop by during your visit and try them out! Sansa dango demonstration sales are also held at Tanaka Main Store Minato Kobo, in Niigata City, and Eguchi Dango Main Store, in Nagaoka City, where you will find plenty of sweets shops.

16. Okutadami and Pleasure Cruise

Admire the colors of nature from the comfort of a cruise on Lake Okutadami.

Every year in spring and autumn , boats peruse these waters with a choice of three different sightseeing courses, each revealing beautiful scenery, lush mountains , waterfalls, and even a volcano.

You can walk from the parking lot to the boating area, or better yet, ride the cute two-cabin 'Slope Car' which drops you off there.

17. Naena Falls

The incredible roar of water falling from 55 meters above has given this attraction the nickname "Earthquake Falls." Naena Falls is listed as one of Japan's 100 Great Waterfalls, and for a good reason – the scenic valley leading to the falls is beautiful year-round as the seasons change, and the view from the nearby suspension bridge is fantastic.

18. Oyashirazu and Koshirazu Beaches

Where the Japanese Alps suddenly descend into the sea lie the Oyashirazu and Koshirazu Beaches . With the mountains towering 400 meters above and the sheer cliff's surroundings, these beaches are found below the most treacherous part of the Hokuriku Road.

19. Mt. Myoko and Lake Imori

Also known as Niigata ’s Mt. Fuji, the 2,454 meter high Mt. Myoko is counted as one of Japan’s 100 famous mountains .

Reflecting this grand peak is the beautiful Lake Imori, surrounded by a white birch forest . Known for its approximately 100,000 flowering water plants, it is said that Lake Imori is the most beautiful place to view Mt. Myoko.

20. Gala Yuzawa Snow Resort

Connected directly to the train station, Gala Yuzawa couldn't be more convenient to get to. Its long season means you can ski all the way through the string of holidays in late April and early May, known in Japan as 'Golden Week.' Seventeen different courses vary in difficulty from beginner to expert, making Gala Yuzawa an excellent choice for all levels. Ski and snowboard lessons are available in English, and Chinese and Thai interpreters are available for ski lessons. Snowmobile sleigh tours and snowshoe tours are also offered. After fun on the slopes, you can relax at Spa Gala-no-Yu.

• Address 1039-2 Kayabira, Yuzawa, Yuzawa-Cho, Minami-Uonuma-Gun, Niigata-Ken 949-6101, 949-6101 View Map
• Nearest Station Gala Yuzawa Station （Joetsu Shinkansen Bound For Gala Yuzawa） 0 minute on foot
• Phone Number 025-785-6543

Reserve a Lift ticket in advance

• 1-Day Ticket

21. Naeba Ski Resort

This ski resort offers unparalleled support and the many charms of the Naeba Prince Hotel . The location faces northeast and is blessed with high-quality powder snow. The trails vary widely and include a dynamic 4km downhill course. For those with families, multiple snow parks for kids provide a range of fun activities. Lift ticket prices vary by season .

22. Akakura Kanko Resort and Spa

The ski slopes of Akakura Kanko Resort and Spa were the first slopes in Japan to be designated an international ski resort.

Receiving over 13m of snow annually, Akakura just about guarantees great skiing .

The 4km-long cruising trail runs from the top of the 1500m hill, and a terrain park with jumps is perfect for thrill-seeking skiers and snowboarders. A special snow play area called the Chibikko Hiroba is ideal for children too young to hit the slopes.

• Address 949-2111　Akakurakita51-3, Myoko-Shi, Niigata-Ken, 949-2111 View Map
• Nearest Station Myokokogen Station （Myoko-haneuma Line）
• Phone Number 0255-87-2125

23. Tsukioka Onsen

Tsukioka Onsen is more than just a hot spring – it's a town unto itself with lots of things to see and do.

The high sulfur content in the water gives it a unique emerald green color and is said to have beautifying powers. You can stroll through the town and sample Niigata specialties such as local sake, sweets , and snacks, such as rice crackers. What makes this onsen unique is that 30 geisha work here, and give classical performances. This is a great place for couples to enjoy the day together, with tandem bikes, private onsen areas, and romantic photo spots.

• Address Shibata, Niigata 959-2338

24. Furumachi Geisha District

The Furumachi district of Niigata is considered one of the three most prestigious areas in Japan for geisha, along with Gion in Kyoto and Shinbashi in Tokyo. Furumachi means “old city,” and the spirit of the old entertainment district is still much alive here, where even today geisha continue to charm visitors with their hospitality and traditional arts . Geisha have been active in Furumachi since the Edo period, when Niigata was bustling as the most frequented port on the Sea of Japan coast, and it is said they numbered over 300 at their peak.

25. Uonuma Koshihikari Rice

Niigata is proud to be one of the top rice production areas in Japan, and the most delicious type of rice from here is called koshihikari.

Grown using pure water from melted snow from the Echigo Mountains , koshihikari rice is known for its high quality and excellent flavor. When visiting Niigata Prefecture , be sure to enjoy some of the best rice in the country.

26. Kiwami Sushi

A Niigata specialty, Kiwami Sushi is a 10-piece platter of the prefecture's finest sushi , served at only a select list of restaurants. The Kiwami platter consists of local seasonal offerings and the catch of the day, along with favorites like uni (sea urchin roe), toro (medium-fat tuna), and ikura (salmon roe). As the sushi varies depending on season , you can always be sure you are eating the freshest sushi around. Enjoy!

Check out the amazing food, events, and key spots for sightseeing in Niigata and plan the perfect trip for you. Text by: Shoepress The information in this article is current as of January 2021. Please check the official website for the latest information.

• Area Niigata And Sado
• Category Other Sightseeing

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Niigata City Travel Guide, explore both history and nature with this sightseeing plan!

Looking out over the Sea of Japan, with the Shinano River—which just so happens to be the longest river in Japan—running through it, Niigata City is a beautiful “city of water.” With so many exciting things to see and do awaiting you, it's not a matter of if you should go, but when!

First, let’s take a look at the heart of the city. As home to numerous nationally designated Important Cultural Properties, the area is brimming with many wondrous structures; you can just feel the history in many of these spots. Of course, there is also an abundance of nature if that's more your thing. By utilizing a combination of busses, rent-a-cycles, the water shuttle, and walking, you should have no problem getting to everywhere you wish to go. So let's take a look at what Niigata City has to offer!

Furumachi Koji Seizosho Kurazashiki-ten

A renovated storehouse that was originally built during the Taisho period (1912-1926 CE) where you can enjoy food and drinks made from Koji mold.

Address:2-3-44 Akashi, Chuo-ku, Niigata City Hours:11: 00-18: 00 Closed:12/31-1/2

URL(Japanese)

025-288-6620

It’s about a 30-minute walk from Furumachi Koji Seizosho Kurazashiki-ten back to Niigata Station. A slow-paced stroll is a great way to take in the cityscape. From the station, you can hop on the City Loop Bus and within 20 minutes you should arrive at the Bandai Bridge and Shinanogawa Yasuragitei Park. After you’ve seen the sights, you might want to head over to Toki Messe via the Shinanogawa Water Shuttle.

Bandai Bridge and Shinanogawa Yasuragitei Park

In the spring, cherry blossoms and tulips bloom in Shinanogawa Yasuragitei Park against the backdrop of Bandai Bridge, the symbol of Niigata City. The landscape of cherry blossom trees, such as Yoshino Cherry and Yaezakura, in full bloom is a breathtaking sight. We suggest you visit the blooming flowers at night when they're magically lit up by bonbori lanterns—it’s like stepping into a Japanese fairytale.

Address:From Ichibanboridori-cho to Kawabata-cho Chuo-ku, Niigata City Access:Right next to the Bandai City bus stop for the City Loop Bus

Shinanogawa Water Shuttle

The Water Shuttle is a convenient way to tour Niigata. It links Minatopia (the Niigata City History Museum) at the mouth of the Shinanogawa River and Niigata Furusato Mura. There are also boat-boarding areas at Toki Messe, Bandai Bridge (an Important Cultural Property), Bandai City, and in front of the Prefectural Government Office. View the city of Niigata from the water.

Toki Messe is somewhat of a landmark in Niigata City. The integrated convention facilities offer services, including a full-fledged exhibition hall, meeting rooms, and a hotel. A panoramic view of Niigata City can be seen from the observation room.

Address:6-1 Bandaijima, Chuo-ku, Niigata City Access:Right next to the Water Shuttle Station “Toki Messe”

URL(English)

025-246-8400

From Toki Messe you can take the City Loop Bus to the Former Saito Family Summer Villa (and Heaven and Hell Alley). This is where you can encounter Furumachi Geigi (geisha). Watch their dances in awe, take photos with them, or be entertained in a tatami room—it's up to you! When you're done, why not check out Heaven and Hell Alley as well?

Former Saito Family Summer Villa

This villa, which belonged to a wealthy merchant, is one place where visitors can experience Niigata Hanamachi Jaya (a geisha performance). The new greenery in summer and breathtaking colors in autumn found in the Japanese garden are a must-see.

Address:576 Nishiohata-cho, Chuo-ku, Niigata City Hours:9:30－17:00 Closed:Mondays Access:Approx. 15 min. by taxi from Niigata Sta.

025-210-8350

Jigoku Gokuraku Koji (Heaven and Hell Alley)

The name of this alley originates from the location separating the two sides of the alley; one side has restaurants and the other is a former prison.

Address:Located next to the Former Saito Family Summer Villa

Get back on the City Loop Bus at the Former Saito Family Summer Villa, and head to Hakusan-jinja Shrine. You might want to visit the nearby Kamifurumachi Shopping Street while you’re there, too!

Hakusan-jinja Shrine

This shrine has over 1,000 years of history and is famous for the deity of marriage. In spring, the shrine grounds are bustling with people who come to view the cherry blossoms in full bloom and enjoy the food stalls.

Address:1-1 Ichibanboridori-cho, Chuo-ku, Niigata City Access:Right next to the City Loop Bus Stop at Hakusan Park

025-228-2963

Kamifurumachi Shopping Street

Lined with over 100 shops of various kinds, including those selling everyday items and sweets you won't find anywhere else.

A City Loop Bus will bring you from Niigata Station to Hakusan-jinja Shrine in only 20 minutes. Near the station, however, you'll find Bandai City, an area loaded with shopping, restaurants, and more. It's a great place to stop for souvenirs.

Address:A City Loop Bus will bring you from Niigata Station to Hakusan-jinja Shrine in only 20 minutes. Near the station, however, you'll find Bandai City, an area loaded with shopping, restaurants, and more. It's a great place to stop for souvenirs. Hours:Varies by shop Closed:Varies by shop Access:Right next to the City Loop Bus Stop at Hakusan Park

Bandai City

The shopping streets of Bandai have been centralized into a large shopping mall where food, fashion, and entertainment can be enjoyed.

Address:1-6-1 Bandai, Chuo-ku, Niigata City Hours:Varies by shop Closed:Varies by shop Access:Approx. 2 min. by taxi from Niigata Sta.

025-246-6424

Niigata City stretches over a vast area of land lining the coast. It has countless nature abundant attractions awaiting your exploration just outside the heart of the city. Fruit picking and hot springs can be enjoyed just about wherever you go, so with that in mind why not head out now?

Northern Culture Museum

A large Echigo landowner spent 8 years building this Japanese home in the Meiji period. There is a 150-year-old wisteria tree in the inner court, and from early to mid-May, clusters of light purple flowers give off a sweet scent. Lights are installed to illuminate the flowers when they are in full bloom, so a different ambience can be enjoyed during the day and at night. In the fall, the garden turns beautiful autumn colors.

Address:2-15-25 Somi, Konan-ku, Niigata City Hours:Apr.–Nov. 9:00–17:00, Dec.–Mar. 9:00–16:30 Closed:Open every day Access:Approx. 25 min. by taxi from Niigata Sta.

025-385-2001

Cave d’Occi Winery

This winery encompasses a tract of land surrounded by vast vineyards. There is a wine cellar, restaurant, shop, and hot springs (without overnight accommodations) on the premises. Visitors can effortlessly enjoy wine and delicious food here.

Address:1661 Kakudahama, Nishikan-ku, Niigata City Hours:Shops 10:00–17:00 (Varies by facility) Closed:Open every day Access:Approx. 50 min. by taxi from Niigata Sta.

0256-77-2288

Open-air baths provide a feeling of sweeping spaciousness. There are two kinds, one made of large logs and one made of rocks, but both make bathers feel closer to nature.

Address:91-1 Iwamuro Onsen , Nishikan-ku, Niigata City Access:Approx. 10 min. by taxi from Iwamuro Sta.

0256-82-2015

Niigata City has an unlimited number of phenomenal spots to see, enough to keep you coming back time and time again. We hope to see you soon!

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15 Best Things to do in Niigata

Niigata prefecture is located on the west coast of Japan, facing the Sea of Japan, and known for the heavy snow,  ski resorts , natural surroundings, and hot springs. It’s the fifth largest prefecture in Japan and is located in the Chūbu region, famous for its high quality rice, delicious sake , fresh seafood, and cut flowers (especially tulips). There are delicious local dishes, including Hegi Soba , Japanese traditional buckwheat noodles eaten in a special way unique to the region. In this article, we will introduce you to some of the best things to do in Niigata!

Make sure to check our private walking tour in Niigata which takes you to historical spots while enjoying local food and tasty sake!

1. Grab a bite at the Teradomari Fish Market

2. snap a pic at the kiyotsu gorge, 3. visit sado island, how to access gala yuzawa snow resort, 5. see the hoshitoge rice terraces, 6. explore the ponshu-kan sake museum, 7. hike mount hiuchi, 8. try hegi noodles, 9. visit yahiko shrine, 10. go to itoigawa beach, 11. come to the nagaoka fireworks festival, 12. try some sasa-dango, 13. visit ojiya nishikigoi no sato, 14. enjoy the sasagawa nagare coastline, 15. see the tsunan sunflower field, where to stay in niigata, japan wonder travel tours , other articles you might be interested in.

Located along the coast of the Sea of Japan, Niigata prefecture is famous for its fresh seafood. At the local Teradomari fish market in Nagaoka city, you will find many lively, local vendors selling all types of seafood. The seafood is caught and directly delivered from the Sea of Japan, which is located just across the road. At the market, you can choose from a large selection of best-quality seafood at an affordable price. The market is also known as the place where all the delicious seafood from all over Japan is displayed. Some shops have a small dining area, or you can buy frozen or processed products to take back to your home/accommodation! 

Teradomari Fish Market 8.30am – 5pm

Kiyotsu Kyo Gorge is a scenic spot in Tokamachi city. You experience the gorge by walking through the Kiyotsu Gorge Tunnel, which is 750 meters long and offers differing views from four platforms. The final platform offers a stunning view with shiny mirrored walls and a shallow pool to reflect the panoramic view in all directions! The spot is a popular photo spot , and you can easily understand why. It is also known as a perfect spot to admire colorful autumn leaves with the overwhelming cliff in the background.

The tunnel is wide and flat and is easily accessible to everyone. A round trip takes about an hour, after which you can enjoy some food or drinks at the café or relax at the foot bath at the tunnel entrance.

Kiyotsu Gorge Tunnel 8.30am – 4.30pm Admission fee ￥800 (adults) 

Sado Island is a former exile island in front of the coast of Niigata, about 2 hours out by boat. The island is known for its annual Earth Celebration , a festival organized by Sado’s own world famous taiko group, Kodō. Taiko is a traditional Japanese percussion instrument, and on the island, you can also visit the Taiko museum. If you are looking for a fun activity, try the hot tub boats ! These boats were used back in the day by fisherman to collect shellfish and seaweed from rocky coastal waters. The cut-off barrels are a kind of tub boat that are now mainly used to amuse travelers in Sado Island.

The island is also home to a number of different type of onsen. Other attractions on the island include a former goldmine, the Osada Skyline (a beautiful mountain road with scenic views), and Senkaku Bay.

4. Ski the Slopes of Yuzawa

Gala Yuzawa is probably one of the most convenient locations for a weekend of snow fun or just as a day trip from Tokyo. You can reach the ski slopes of Gala Yuzawa in about 1.5 hours from Tokyo by Shinkansen, and the ski lift is directly connected to the train station! At the train station, you can also rent your ski or snowboard gear before making your way up to the slopes.

Yuzawa is known for its long ski season and deep powder snow. The snow brought from the Sea of Japan to inland Niigata is of great quality and comes in great quantity. Overnight snowfall of more than 1 meter is not unusual in the area! There are some 20 snow resorts in the vicinity of Yuzawa town, all with their own own features. Some are more suitable for families with children, and others meet the more experienced skiers and boarders needs. However, most of the resorts are not particularly great for advanced skiers and snowboarders that are on the search for off-piste adventures and powder snow. Gala From the Yuzawa train station there are shuttle buses available to all resorts.

Most places also offer great onsen facilities, the area is known for its many onsen and public bathhouses. Another product famous to the area is sake and at Echigo Yuzawa Station you can try about 100 different local sake!

Gala Yuzawa Snow resort 8am – 5pm (operation of ski lift)

From Tokyo Station take the Joetsu Shinkansen (Tanigawa or Max-Tanigawa) to Gala Yuzawa (ski season) or Echigo Yuzawa (off season).

Foreigners that don’t hold a JR Pass, can purchase a JR Tokyo Wide Pass . With this pass you can travel unlimited for 3 days in the Kanto region and in winter time you will receive an additional discount on the skipass! Or you can purchase the JR East Pass Nagano & Niigata that is valid for 5 consecutive days.

The melt water of the large amount of snow that Niigata receives every winter provides great circumstances for the rice plants to grow. Niigata is a famous rice producer, and huge rice terraces can be found everywhere while you travel around the city. Hoshitoge Rice Terraces is among the most popular rice field. About 200 terraced rice paddies on the hillside create a stunning scenery, and it is one of the must visit spots in Niigata. The appearance of the rice terrace changes each season, and the best season is in the early summer when the paddies are filled with water reflecting the sunlight shining brightly! If you are lucky, you can come across sea of clouds which creates a magical view!

Hoshitoge Rice Terrace (※Japanese Only)

When there is high-quality rice, you can be sure that there is also sake! Niigata prefecture is famous for its sake production and is home to around 90 breweries. In comes as no surprise probably that there is a place like heaven for sake-lovers in Niigata! Ponshu-kan is a unique museum which offers over 100 local sake types that are locally produced. Visitors first get 5 coins at the entrance and are instructed to put a coin into a small vending machine installed inside the museum. Each machine features different brands of sake , and it automatically offers a small cup of sake for tasting. There is also a souvenir shop handling local specialty and sake products as well. The main shop is located in Echigo Yuzawa Station, and there is a branch shop offering the same quality service with more convenient location in Niigata station too!  

9.30am – 8.30pm (sake tasting Niigata Station shop) 9am – 7pm (sake tasting Echigo Yuzawa Station shop)

Located in the Myoko Togakushi Renzan National Park, Mount Hiuchi is yet another famous and beautiful mountain in Japan. The mountain is well known for its flower fields in spring and autumn colours in fall. In fact, the mountain was listed by CNN as one the top 25 most beautiful spots in the world . The hiking season of the 2462m tall mountain lasts from July to november. The hiking trail is about 9 km in length and along the hiking trail, near the summit of Mount Hiuchi, there is a beautiful lake called Koya pond. The pond has a variety of alpine plants that can be found only in high places such as mountain. There is a cozy mountain hut called Koya Pond Mountain Hut nearby, which offers an amazing view of the pond! A reservation is required for all visitors to stay at the hut. 

Mount Hiuchi Climbing season July – September

Koya Pond Mountain Hut *Reservations required!

One of the must do’s when visiting Niigata is trying the regional soba. Soba is eaten across Japan but Niigata is famous for  hegi soba . A type of seaweed called  funori  is added to the flour giving hegi soba a unique taste. Hegi refers to the wooden trays that the noodles are served on in mouthful sized portions. The soba goes well with a side of a tempura and was the perfect way to end a varied, scenic, and thought provoking trip!

Yahiko shrine is a Shinto shrine situated at the base of Mount Yahiko. It enshrines Ame no Kagoyama no Mikoto , the great-grandson of Amaterasu Omikami as a deity. Although the details about the history of the shrine still remain unclear, it is considered that the origin of the shrine dates back about 2,400 years ago. Surrounded by a sacred forest, it is visited by a number of people, over 200,000 people visit the shrine to pray for a good fortune for the new year on New Year’s Day . There are also several spiritual spots and historical structures nearby. It’s only a five-minute walk to get there from Yahiko Station. 

There are many swimming beaches in Itoigawa city on the coast of Sea of Japan. One of them is Itoigawa beach, nicknamed “Jade Beach.” Jade stones can be found on the beach, though, they are quite difficult to find. They are originally from mountainous areas upstream of the Hime river where there is a mining area of jade. They get carved through centuries while travelling the long river which finally flows into the ocean. You might now find the beautiful jade, but just exploring the peaceful beach brings a refreshing experience for you! If you do find one, however, you are allowed to take those stones back home.

The Nagaoka Festival is held every 2nd and 3rd of August on the banks of the Shinamo River. It is in remembrance of the destruction that Nagaoka has suffered and the hope for recovery and peace. Over the course of the two day festival, there will be over 20,000 fireworks set off. This festival is considered one of Japan’s three great firework festivals.

Sasa-dango is a Japanese confectionery that is a specialty in the Niigata prefecture. It is one of its signature dishes. These dango are rice-cakes filled with a mildly sweet red-bean paste, wrapped in a bamboo leaf called “sasa.” These delicious sweets have a unique flavor that can only be found in this region, and it is widely available in many local shops year-round.

Nishikigoi no Sato is in the city of Ojiya. This is where the iconic image of the Japanese koi originated. The koi or specifically nishikigoi, are colorful variations of Amur carp that are kept for decorative purposes in ponds and gardens. These decorative fish have been around for over 200 years, and the people of Ojiya are dedicated to their preservation and to create more ornamental fish. This faciltity is the only place in the world where you can see such a vast variety of koi, with hundreds of carps in 15 different kinds all swimming together.

This 11km stretch of coastline near the city of Murakami is one of the most scenic places in Japan. The clear blue water and sandy white beaches are a beautiful scene with the jagged seaside rocks as a backdrop. The views of the beach as it looks out over the Sea of Japan during sunset is another must-see perk of this area.

From late July to early/mid August, you can see one of the gorgeous displays of flowers in the country. The Tsunan Sunflower Field sits on four hectares of land, with 500,000 sunflowers blooming yearly. Sitting at the foot of Mount Kakuda, this sunflower field is an ideal spot for your brightest and best Instagram photos.

• Hotel Nikko Niigata – a central western hotel with a 360 view over Niigata’s cityscape
• Hotel Futaba – a traditional Japanese Ryokan in Yuzawa with amazing mountain views and onsen
• Hotel Azuma – a ocean view resort on Sado island that offers both tatami rooms and Western style rooms

Japan Wonder Travel is a travel agency that offers guided tours throughout Japan.  From private walking tours to delicious Food and Drink tours, we can help you organize the best tours just for you! If you want to explore Japan and learn more about the history and backstories of each area you are visiting, our knowledgeable and friendly English speaking guides will happily take you to the best spots!  In addition, we can provide you with any assistance you may need for your upcoming trip to Japan, so please feel free to contact us if yu have any questions or need some help! 

▶ Tokyo Tsukiji Fish Market Food and Drink Tour Explore the most lively and popular fish market in Tokyo and try some of the local’s favorite street foods and sake with one of our friendly and knowledgeable English speaking guides! 

▶ Tokyo 1–Day Highlights Private Walking Tour (8 Hours) There’s no better way to explore an area than taking a tour with a knowledgeable local guide. You will have the chance to learn about the history and interesting background stories of Tokyo, as well as discover some hidden gems which can be hard to do without a guide.

▶ Mt. Fuji Day Trip Bus Tour from Tokyo Experience the breathtaking views of Mt. Fuji by visiting the highlights of the area on our guided sightseeing bus tour! Departing from Shinjuku in central Tokyo, you can travel comfortably to all of the best spots in the area by bus.

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Modern city culture

Major Japanese cities are hubs of youth culture, and Niigata is no exception. In fact, thanks to the unusually high number of colleges and vocational schools here, Niigata youth culture is particularly strong. The mainstream hub is the Bandai commercial district; attractions here include department stores and an idol girl group theater. Nearby, the quaint old Furumachi shopping streets are seeing a grassroots revival thanks to the city’s youth—as elderly shopowners retire, young folks have been moving in and putting down their own roots setting up hip eateries, vintage clothing shops, and even a guesthouse inside a renovated 90-year-old dango workshop.

Niigata City is bounded by the ocean to the north and west, and by the basin of the Shinano and Agano Rivers to the south and east. That makes it easy to get out and enjoy nature without even having venture beyond city limits. The seaside boasts swimming beaches and romantic sunsets. Inland, the river basin offers landscapes that transform with the seasons, and protected natural heritage like the Fukushimagata Lagoon, a 193-hectare nature reserve home to seasonal flowers, giant lilypads, migratory birds, and other wildlife.

Locally sourced ingredients

The ocean and river basin aren’t just nice to look at; they also provide culinary bounty that feeds Niigata City. Fish caught in the Sea of Japan off the coast here means that sushi and other seafood delights, like nodoguro aburidon—rice bowls topped with flame-broiled rosy seabass—are available in abundance at affordable prices. Inland, fruit orchards dot the outskirts of the city and rice paddies stretch into the distance. The rice paddies set the stage for farmhouse cafes popular as Sunday lunch destinations for city dwellers, where diners can enjoy locally harvested fare while gazing out at this quintessentially Japanese agricultural landscape.

The rice grown in Niigata is for more than just eating—Niigata is the prefecture home to the greatest number of sake breweries in all of Japan. One sake brewery offering tours and tastings is located in the heart of the city just a short walk from Niigata Station. For an even more convenient sake tasting experience, look no further than Niigata Station itself. Ponshukan, a tasting automat of sorts boasting some one-hundred coin-operated sake dispensers, is located inside Niigata Station. Once you’re ready to stop tasting and do some real drinking, izakaya pubs across the city have fine Niigata sake on offer for cheap.

Beer & wine

Beyond sake, the city also produces beer and wine. The city is home to a number of craft beer bars and microbreweries. One of the best is Nuttari Brewery, where they brew distinctively Niigata beers in such small batches that they’re available nowhere else but their on-site brewpub.  On the southern outskirts of the city, the coastal plains serve as famously fertile grounds for vineyards—so much so that the area has been nicknamed the Niigata Wine Coast. Not only can visitors tour the wineries and do tastings, but some of the wineries here even offer overnight stays.

With all the conveniences of a major Japanese city, plus charms like geigi entertainment and local cuisine and uniquely accessible here, Niigata is a satisfying city to visit, or perhaps even serve as the base for your next Japan vacation.

Wesley Keppel-Henry

Elsewhere in niigata prefecture.

Murakami City

Known for salmon and its charming historical district, Murakami makes a great place to enjoy traditional Japan with a sense of small-town warmth and hospitality.

Tsubame-Sanjo

Learn about the Tsubame Sanjo area of Niigata, where approximately 95% of all tableware made in Japan is produced.

Echigo-Tsumari

Echigo-Tsumari is home to scenic landscapes, healing hot springs, and one of the most compelling contemporary art destinations in the world.

Other prefectures

Rising over 1,800 meters along the border between Yamagata and Miyagi, Mount Zao is a popular ski, hiking, and hot springs destination.

Sendai City

Sendai is the capital of Miyagi Prefecture. As the largest city in Tohoku, it also serves as the gateway to this off-the-beaten-path region.

Mototaki Falls

Mototaki Falls is a waterfall located in an atmospheric mossy ravine of the Mount Chokai Geopark in the Tohoku region of Japan.

Zao Snow Monsters

Snow Monsters are synonomous with winter on Mount Zao—read on to find out how to access them, the best times to visit, and more!

Nakajimadai

Nakajimadai is a beautiful beech forest and wetland area featuring easy nature trails. It is located at the base of Mount Chokai in Akita.

The Tohoku Kizuna Festival

The Tohoku Kizuna Festival, a collaboration event combining the Tohoku region’s 6 most famous summer matsuri into one giant celebration!

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Niigata Prefecture

Niigata Prefecture (�V����, Niigata-ken) is located along the coast of the Sea of Japan in the Chubu Region . It is famous for its high quality rice , beautiful coastal and mountainous sceneries, spectacular firework displays in summer, skiing in winter and hot spring bathing around the year. The prefectural capital is Niigata City.

Top destinations in Niigata

Sado Island •

Yuzawa •

Echigo Tsumari •

Questions? Ask in our forum .

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Imayo Tsukasa Sake Brewery Tour - Niigata Prefecture Forum

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Imayo Tsukasa Sake Brewery Tour

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Niigata is a famous region for rice production and hence its sake is also quite famous. Imayo Tsukasa is a brewery 10 minutes east of the train station and offers tours of its facility and how sake is made.

Japanese language tours take place roughly on the hour from 9-4pm, while there is an English tour at 2pm every weekday. Japanese tours are free while the English tour costs 400 yen. You can pre-book your spot online but I walked in successfully on a Friday morning.

https://imayotsukasa.co.jp/en/brewery-en/

While I took a Japanese tour, there is an online English audio guide that mirrored it : https://p.tguide.jp/en/CRT/0001

At the end of the tour after about 35 minutes, I returned to the lobby/shop where they had 2 non-alcoholic sakes and 1 alcoholic one for tasting. You can also pay 1000 yen for premium tasting. Note that you have to wear their plastic sandals during the tour while a sign says no tasting until after the tour.

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Niigata Prefecture Hotels and Places to Stay

Getting To & Getting Around (As of December 2022)

Niigata City is located on the northwest coast of Honshu, Japan’s largest island, facing the Japan Sea. The two main ways of reaching the city are by plane into Niigata International Airport, and by train into JR Niigata Station. Direct international flights fly to and from Seoul, Shanghai, and Harbin. Domestic flights fly to and from many major cities, including Tokyo (Narita), Osaka, Kobe, Nagoya, Fukuoka, Okinawa and Sapporo. The JR Joetsu shinkansen (bullet train) can take you from Tokyo Station to JR Niigata Station in about 2 hours.

Click to enlarge

International Airline Service

Niigata Airport  ｜  Korean Air (KAL)  ｜  China Eastern Airlines (CES) ｜ Chinal Southern Airlines (CSN)  ｜  Tigerair(TTW)  ｜  Japan Airlines (JAL) ｜    All Nippon Airways(ANA) ｜ Yakutia Airlines (SYL) Getting From Niigata Airport to Niigata Station

From Other Points in Japan

JR Shinkansen (Bullet Train)

• Joetsu Shinkansen
• Tohoku Shinkansen
• Hokuriku Shinkansen
• Tokaido Shinkansen

JR Train Lines

• Yonesaka Line
• Ban-etsu West Line
• Hokuriku Main Line

Expressways

• Yamagata Expressway
• Nihonkai-Tohoku Expressway
• Ban-etsu Expressway
• Kan-etsu Expressway
• Tohoku Expressway
• Kita-Kanto Expressway
• Joban Expressway
• Chuo Expressway
• Joshin-etsu Expressway
• Hokuriku Expressway
• Tokai-Hokuriku Expressway
• Nagano Expressway
• Tomei Expressway
• Meishin Expressway
• Otaru – Niigata
• Ryotsu – Niigata

Domestic Air Service

• Sapporo – Niigata
• Okinawa – Niigata
• Fukuoka – Niigata
• Osaka – Niigata
• Nagoya – Niigata
• Narita – Niigata
• Kobe – Niigata

Getting to or Getting Around from Tokyo

Perhaps the most convenient way to travel between Tokyo and Niigata is by the “Toki” or “Max Toki” shinkansen (bullet train), on JR East’s Jostsu Shinkansen line. Trains runs approximately 26 times each way on weekdays, and about 26 times on Saturdays, Sundays, and holidays, with earliest departures just after 6 am, and the final departure between 9 and 10 pm. One-way adult fares start at 10,570 yen. Foreigners visiting for short-term travel may wish to purchase a JR East pass or Japan Rail pass, which offer unlimited free travel on JR train lines. Travel by plane is also available; ANA runs one daily flight between Narita Airport and Niigata Airport. Niigata can also be reached by bus or car via expressway. Nineteen express buses for Niigata leave each day from the terminal just outside the east exit of Tokyo’s Ikebukuro train station.

East JR (JR East Passes）  ｜  Japan Rail Passes  ｜  ANA

By Domestic Airline

Planes fly to and from the cities indicated below. The bus ride from Niigata Airport to the center of the city (Niigata Train Station) takes about 25 minutes.

Niigata Airport ｜ From Niigata Airport to Niigata Station

The Joetsu Shinkansen (bullet train) from Tokyo terminates at Niigata. Other shinkasen to and from Niigata run from Kobe, Osaka, Kyoto, Nagoya, Nagano, Sendai, and other citiies as shown below. Foreigners visiting for short-term travel may wish to purchase a JR East pass or Japan Rail pass, which offer unlimited free travel on JR train lines.

East JR (JR East Passes）  ｜  Japan Rail Passes

By Car (via Expressway)

Niigata is served by three major expressways: the Hokuriku, the Ban-etsu, and the Nihonkai-Tohoku. ∗ The distance and time described below are for reference only.

Drive Plaza (East Nippon Expressway Co.)

By Express Bus

Express buses travel between Niigata and other major cities via expressway.

Bus transfer guide in Niigata city

From Niigata to Sado Island

You can travel between Niigata and Sado Island (Japan’s second largest outlying island, after Okinawa) by car ferry or jetfoil.

Sado Tourism Assn