outbound tourism statistics 2019

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2022 Annual and 2023 Year-to-Date Outbound Results

Ntto publishes 2022 and 2023 (through q2) outbound siat results.

—Highlights for Calendar Year 2022: U.S. outbound travelers reached 80.7 million; Mexico (33.5 million) was the largest destination while the United Kingdom (3.7 million) was the largest overseas destination —Highlights for Q2 2023: U.S. outbound air travelers to overseas countries of 13.98 million were +8.9% compared to  the second quarter of 2019

The International Trade Administration’s National Travel and Tourism Office (NTTO) is releasing the results of the Outbound Survey of International Air Travelers (SIAT) covering calendar year 2022 as well as the first and second quarters of 2023. The Outbound SIAT measures the characteristics and destinations of international outbound air travelers who are residents of United States.

International Outbound Travelers From the United States in Calendar Year 2022

• Total (Overseas, Canada, and Mexico) U.S. outbound travelers rebounded to 80.7 million in 2022, up 64% over 2021 and nearly 81% of the record U.S. outbound travel in 2019 when it reached 99.7 million.  
• Mexico, the largest outbound market (33.5 million), increased 17% from 2021 and attained 84% of its 2019 level.  
• Canada, with a significant but smaller base (9.1 million), increased 334% from 2021, but had only achieved 61% of its 2019 level.  
• Overseas countries (38.1 million) increased 109% from 2021, and reached 85% of its 2019 level.  
• Top overseas countries visited were the United Kingdom (3.7 million), France (3.1 million), the Dominican Republic (2.7 million), Italy (2.6 million), and Germany/Spain (both 2.0 million).  
• Top states of residence for U.S. travelers to overseas destinations were California (5.4 million), New York (5.1 million), Florida (4.5 million), Texas (2.9 million), and New Jersey (2.5 million).  
• The average U.S. outbound traveler had a combined annual household income of $148,000, stayed 17.9 nights and spent $1,783 outside of the United States.    
• The average U.S. outbound traveler started planning their trip outside the United States 102 days prior to departure.  
• Vacation/Holiday was the top main purpose of the trip (67%), followed by Visit Friends/Relatives (44%) and Business1 (9%).  
• Sightseeing was the top (79.5%) leisure activity engaged, followed by Shopping (71%), Small Towns/Countryside (47.4%), Historical Locations (40.7%), and Experience Fine Dining (36.9%).

International Outbound Air Travelers From the United States in Q2 2023

• Total (Overseas, Canada, and Mexico) U.S. outbound air travelers were 18.7 million in the second quarter of 2023.  
• U.S. outbound air travelers to overseas countries of 13.9 million were +8.9% compared to the second quarter of 2019.  
• Top overseas countries visited were the United Kingdom (1.6 million, +25% compared to Q2 2019), Italy (1.5 million, +35%), France (1.3 million, +22%), the Dominican Republic (993,000, +14%), and Spain (867,000, +18%).

How to Access Outbound SIAT Statistics

• The SIAT Outbound Survey Monitor is an interactive tool to analyze the characteristics of international outbound air visitors to overseas destinations at the country or world region level on an annual or quarterly basis from 2012 to present. The Monitor is also capable of calculating current year-to-date (YTD) estimates, for example 2Q2023 YTD (which includes 3Q2022 + 4Q2022 + 1Q2023 + 2Q2023)  
• Analysis of 2022 U.S. Resident Travel to International Destinations  
• Overseas: containing 2 Banners, each containing 40 tables: Banner 1 All Overseas (Characteristics) and Banner 2 Overseas Destinations  
• Canada: containing 2 Banners, each containing 40 tables: Banner 1 Canada-Air (Characteristics) and Banner 2 Canada-Air Destinations  
• Mexico: containing 2 Banners, each containing 40 tables: Banner 1 Mexico-Air (Characteristics) and Banner 2 Mexico-Air Destinations  
• Learn more about the SIAT by visiting the SIAT Program Page .

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CTA: Annual Report on China Outbound Tourism Development 2019

The china tourism academy’s (cta) annual report on china outbound tourism development 2019 is based on 2018 data on outbound travel from china. it was released on august 1, 2019, and includes data on market trends and consumer preferences..

The China Tourism Academy’s (CTA) Annual Report on China Outbound Tourism Development 2019 is based on 2018 data on outbound travel from China. It was released on August 1, 2019, and includes data from both CTA-Ctrip and CTA-Mafengwo collaborations, looking at overall market trends and consumer preferences.

We have translated selections of the extensive report into English. Click here to access the full report, in Chinese.

A total of 149.72 million outbound trips were made by Chinese tourists in 2018, up 14.7% from the previous year. Chinese tourists spent $130 billion overseas in 2018, up 13% from the previous year.

More than 10 million outbound trips were made by Chinese tourists every month in 2018. More than 12 million outbound trips were made in January, February, April, July, August, November, and December of 2018.

Asian destinations were overwhelmingly the most popular for Chinese outbound trips, with nearly 90% of the market share. These trips include those to the Greater China destinations of Hong Kong, Macau, and Taiwan.

The growth of independent travel from China has not harmed the growth of registered travel agencies, which have been rising in number in nearly every part of China. Beijing is home to the largest number of registered travel agencies, followed by Guangdong.

Shopping remains the leading travel spending category for Chinese outbound tourists. In second place is food.

53.11% of survey respondents were first-time overseas travelers. In 2018, 55.24% of surveyed tourists traveled abroad with a tour group, and 50.65% of respondents said they would be willing to join a tour group in the future. This is a significant drop from 72.1% traveling with tour groups in 2017, but group tourists were still in the majority.

In the categories of flight booking, hotel booking, travel planning, and dining choices while traveling abroad, independent travelers overwhelmingly relied on digital channels.

Chinese outbound tourism-focused digital marketing agency Dragon Trail Interactive provides tourism brands around the world with services and solutions to reach Chinese consumers and the Chinese travel trade. Learn more about our services and examples of our work .

Stay up to date with the latest Chinese outbound tourism and digital news by following us on Twitter and LinkedIn , and subscribing to our monthly newsletter .

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World Tourism Barometer - Nov 2019

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• ISBN 1728-9246

Solid growth in international arrivals in January-September 2019, though uneven across regions

International tourist arrivals (overnight visitors) grew 4% in January-September 2019 compared to the same period last year, with mixed performance among world regions.

The Middle East (+9%) led growth followed by Asia and the Pacific and Africa (both +5%). Europe (+3%) and the Americas (+2%) enjoyed a more moderate increase.

The global economic slowdown, trade tensions and rising geopolitical challenges, social unrest, prolonged uncertainty about Brexit and lower business confidence have weighed on growth in international tourism.

The collapse of major travel group Thomas Cook and some small European airlines temporarily affected some key tourism destinations, particularly in Europe and the Americas.

As per the main source markets, the United States led growth in international tourism expenditure in absolute terms, supported by a strong dollar. France reported the strongest increase among the top ten markets, reflecting for the second consecutive year a surging demand while China, the world’s top source market saw outbound trips increased by 14% in the first half of 2019, though expenditure fell 4% compared to the same period last year.

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• US Consumer Confidence Index
• The overall number of trips taken by US citizens to international destinations increased by 7.6% in the first eight months of 2019 compared to the same eight months of 2018, growing from 63.4 million trips in 2018 to 68.2 million trips in 2019.
• The largest absolute growth was in trips by land to Mexico which grew from 17.2 million trips in 2018 to 19.3 million in 2019. Trips to Europe grew by  911,265  visitors (up 7.5%) from 12.2 million trips in 2018 to 13.1 million trips in 2019. Europe’s share of all trips remained steady at 19.2%.
• The number of trips taken to the Caribbean grew by 11.3%, from 6.2 million trips in 2018 to 6.9 million trips in 2019. The share of trips taken to the Caribbean grew from 9.8% in 2018 to 10.1% in 2019.
• The number of trips taken to Mexico by air fell by 0.4%, from 7.126 million trips in 2018 to 7.10 million trips in 2019.
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• Grand Cayman (Cayman Islands)
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Jim hepple is an assistant professor at the university of aruba and is managing director of tourism analytics..

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The World's Largest Tourism Spenders

World Tourism Day , celebrated annually on September 27, serves as a global recognition of the vital role that tourism plays in our world. The day was established and first observed by the United Nations World Tourism Organization (UNWTO) in 1980 to celebrate tourism's social, cultural, political and economic value. Tourism not only has the power to foster understanding between nations and promote cultural exchange, but it is also an important driver of economic growth and development. Especially for smaller countries that aren’t rich in resources and don’t play a major role in global trade, tourism is often a key export sector, attracting foreign capital and creating wealth by fostering the domestic service sector, particularly in hospitality, transportation and entertainment.

Over the past few decades, the world has seen a steep increase in international tourism , as the world has become more globalized and advances in transportation have increased mobility and brought down travel costs. Wealth and prosperity have also contributed to an increase in international travel, particularly in countries like China, where a growing middle class has clearly shown an appetite for exploring the world in the past decade.

As our latest Racing Bars video, based on UNWTO data , shows, outbound tourism spending by Chinese travelers increased more than tenfold between 2006 and 2019, catapulting China to the top of the international tourism spending ranking, a position it even held through the pandemic, despite widespread travel restrictions. Aside from China, the United States have been at or near the top of the ranking for the past three decades, with travelers from Germany, France and the UK also spending freely abroad. The ranking nicely reflects the rise in prosperity in certain countries, with the United Arab Emirates, Qatar and India all entering the top 10 at some point in the past five years.

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This video shows the countries with the highest outbound tourism spending since 1995.

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19 of the most surprising statistics about tourism

I t’s World Tourism Day, a time – these days – for much pontificating about sustainability and the impact of travel upon the planet. Instead, we’re going to take a look at some of the more surprisingly facts about the tourism industry. It’s all perfect fodder for your next pub quiz. 

Aviation accounts for just 2 per cent of global carbon emissions

But first, a word on sustainability. Alongside giving up meat, taking fewer flights is usually billed as the best way for individuals to cut their carbon footprint, and with the recent “flight shaming” trend, it can feel like we’re being collectively bullied to stay on the ground. All of which might lead one to assume that aviation accounts for a considerable chunk of global emissions. The actual figure, therefore, may be smaller than you’d imagine. In 2022 aviation, when the industry reached 80 per cent of pre-pandemic levels, it accounted for just 2 per cent of global carbon emissions. 

By 2030, one in four tourists will be Chinese

A few years ago, the China Outbound Tourism Research Institute (COTRI) predicted that overseas trips by the country’s residents would increase from 145m a year to more than 400m by 2030. In other words, it would account for around a quarter of international tourism. The pandemic put the brakes on such staggering growth, but expect things to start picking up again – fast. 

Saudi Arabia wants to surpass France as a holiday destination

Speaking of 2030, that is the year when Saudi Arabia wants to start welcoming 100m annual visitors – more than the record 91.1m France, the world’s most visited country, welcomed in 2019. It’s all part of Vision 2030, the state’s grand plan to jettison its overreliance on oil. Central to that plan will be the launch of Riyadh Air, to take on the likes of Emirates, the construction of a vast new airport designed to accommodate up to 120m annual passengers, and the creation of two new coastal “cities” – Amaala and Neom – to lure sunseekers . 

France’s number two tourist town?

Paris is number one – naturellement. But number two isn’t Bordeaux, Nice or Marseille. It’s Lourdes, a town of 13,000 residents that manages to attract 6m visitors every year thanks to the apparitions of a peasant girl called Bernadette. It has 279 hotels to choose from, according to Booking.com – only the French capital has more.

Only 0.07 per cent of the world’s population have been to Antarctica

You get that rough figure if you divide the number of people who visit Antarctica each year (100,000) by the number of people born each year (140m). But even fewer have been to the least visited country on Earth, Tuvalu – just 0.0026% of us (or 3,700 people a year). 

More Britons visit the Canary Islands each year than Italy

Lying on a hot volcanic rock? It’s better than Rome, Florence, Venice, Tuscany, the Dolomites, the Cinque Terre and the Amalfi Coast rolled into one. That’s according to official figures which show that around 5m of us go to the Canaries each year, compared with the 4.1m who visit Italy.

The biggest hotel on Earth is not in Las Vegas

Twelve of the world’s 20 largest hotels, in terms of total rooms, are found in Sin City. But number one, the First World Hotel (which has a staggering 7,351 rooms), is somewhere rather more obscure. The Genting Highlands of Malaysia. It will soon lose the record, however. The US$3.5 billion Abraj Kudai in Mecca, under construction since 2015, will have 10,000 rooms.  

And Macau makes more money from gambling tourists than Las Vegas

Another win for Asia. Macau has earned a reputation as the “Monte Carlo of the Orient”. Chinese games – like Fan Tan , a version of roulette – traditionally dominated its casinos, but the last 20 years have seen a move to embrace the many western-style ways of parting the punter from their money – to the extent that, in 2007, Macao overtook the Las Vegas Strip on gambling revenues. 

Which is the most luxurious place on Earth?

What – or where – is the most luxurious place on earth? New York? Dubai? Abu Dhabi? Obviously, the answer depends on how you are defining “luxurious”. But if the key metric is “city with the greatest number of five-star hotels”, then the identity of the most gleaming metropolis may surprise you. It used to be London, but as of earlier this month, and the release of the 2023 edition of jet-set bible the Forbes Travel Guide , the place in focus is – again – Macau. Said chic dot on the map of the Far East now boasts 22 hotels in the uppermost bracket.

Inverness is more popular than Stratford-upon-Avon

With its Shakespeare connections, surely Stratford-upon-Avon welcomes more tourists than plucky little Inverness? Not so, according to VisitBritain. London is number one, by a mile (21.7m overnight visitors in 2019, the last “normal” year), followed by Edinburgh (2.2m), Manchester (1.6m) and Birmingham (1.1m). Stratford lags way down in 17th, with 271,000 arrivals, just below Inverness (which, we assume, is used by many as a launch pad for jaunts around the Highlands).

And Reading trumps Windsor

Both are in Berkshire, but only one can boast the largest inhabited castle on the planet, Britain’s branch of Legoland, and a picturesque riverside racecourse. Yet it is Reading that makes VisitBritain’s top 20 (237,000 visitors in 2019) at the expense of Windsor. 

The Maldives really needs your money

The value of tourism to the Maldivian economy is more than US$2bn – or 32.5 per cent of its GDP. Only one destination (hello again Macau) is more reliant on your money . Needless to say, the last few years have been a struggle. 

Tourists outnumber locals by 7,853 to 1 in the Vatican City

The Vatican City has just 764 permanent inhabitants, measures a titchy 0.2 square miles, and receives – according to some sources – 6m visitors a year. That’s 7,853 tourists per resident or 31.58m per square mile.  

Bangladesh is the world’s least touristy country

At the other end of the scale is Bangladesh. With a population of 169.8m but only 323,000 annual visitors, it welcomes just 0.002 tourists per resident per year, making it perhaps the least touristy country on Earth.

Iran has 25 World Heritage Sites

This won’t surprise anyone who has been there – it’s a fascinating place packed with history (though currently off-limits, according to the Foreign Office). But those who don’t know it well might raise an eyebrow to learn that it trumps the likes of Japan, the US and Greece when it comes to World Heritage Sites . 

Bicester Village is almost as popular as Buckingham Palace

Among Chinese visitors that is. Travellers from the world’s most populous country have some other curious destinations on their wishlist . Around 150,000 visit Trier every year, for example, making it the most sought-after German destination among Chinese globetrotters. Why? It is the birthplace of Karl Marx, of course. And Montargis, a small town south of Paris, is also inexplicably popular. That’s because hundreds of young Chinese scholars studied there in the early part of the 20th century, including many future stars of China’s Communist Party. 

English really is the global language

Thanks to a combination of empire, mass tourism and invasive Western culture, English really is the global language. According to David Crystal’s book English as a Global Language, at least half the population of 45 countries speak it. There are also just 13 countries where fewer than 10 per cent of the population speak English, including China, Colombia, Brazil and Russia. 

16 of the world’s 30 busiest airports are American

A combination of international travel slowdown and America’s ravenous appetite for flying meant that in 2022, 16 of the world’s 30 busiest airports (in terms of total passenger numbers) were on US soil. Number one, as it has been each year since 1998 (except for 2020, when it was temporarily unseated by Guangzhou Baiyun International Airport), was Hartsfield–Jackson Atlanta International Airport (93.7m passengers for 2022). 

Albania is already welcoming more tourists than in 2019

The pandemic saw tourism slump across the planet, but some countries have recovered far quicker than others. They include Turkey, the fourth most visited country in 2022 (50.5m overseas arrivals, a shade under its 2019 figure of 51.2m), the UAE (22.7m arrivals in 2022 vs 21.6m in 2019) and, perfect for budget sunshine, Albania (6.7m arrivals in 2022 vs 6.1m in 2019). 

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Travel, Tourism & Hospitality

Internal consumption of travel and tourism worldwide 2019, by country

Total revenue generated from internal travel and tourism consumption in leading countries worldwide in 2019 (in billion u.s. dollars).

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February 2020

Internal consumption: total revenue generated within a country by industries that deal directly with tourists including visitor exports, domestic spending and government individual spending. This does not include spending abroad by residents. Figures show nominal prices. Release date is date accessed.

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Reporting by Aishwarya Jain in Bengaluru; Editing by Devika Syamnath

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