house tour script

12 top-performing real estate scripts and why they work so well

Building trust with prospects is everything in this business. But when your introduction is limited to a phone call, email or text message, your only real measure of how things are going are the vocal cues on the other end of the line. 

The pressure to say more with less is real.

You already know the right real estate scripts can help. But does your current script library have what it takes to help you close more sales?

These 12 top-performing scripts are easily adaptable and grounded in common real estate scenarios. And because texting real estate leads is often a client’s preferred form of communication, we’ve also included text versions of each script on this list to help you build a better connection faster.

Real estate scripts: The ultimate list

• Leading with empathy for FSBO leads
• Getting more out of circle prospecting
• The hot market sales real estate script
• Reaching out to recently expired listings
• Warming up internet leads
• Connecting with new leads from open houses
• Leaving a voicemail message
• Getting more reviews
• Reaching out to FRBOs
• Reconnecting with past clients
• Converting sellers
• Converting buyers

1. Leading with empathy for FSBO leads

Property owners looking to sell on their own are usually diving in to save money, not because they’re craving a crash course in real estate transactions.

FSBOs are pretty firm on their decision to protect their “piece of the pie,” but any agent armed with the right approach can pierce through the armor and help them find value in the agent relationship.

Whatever FSBO script you’re using, your goal is to unveil the real reason the seller doesn’t want an agent and go from there.

Here’s an example of an FSBO script to share with your real estate team :

You: Hi, I’ve just found this home for sale, and have a few questions about it. Are you the homeowner?

The Lead: Yes

You: Great! My name is ____ and I’m working with ____.  The reason I’m calling is that I have a few potential buyers for this house who’re also very interested in the area. Would you mind telling me what price you’re asking for this house?

The Lead: $313,000

You: Alright! Are you working alongside any real estate agents?

The Lead: No.

You: Gotcha. May I ask you why?

The Lead : I just don’t feel like they can help me.

You: Sure, I understand. Did you have a bad experience in the past?

The Lead: Yes.

You: Trust me, I wouldn't want you to relive that. What I’d like to do is share some pointers with you about selling in the current market to help you get as much money in your pocket as possible. If you decide down the line you’d like to revisit using an agent, you’ll have my info.

Do you have time later this week to meet?

It’s important to empathize with the fact that the FSBO prospect has had a bad experience with a past agent. You need to show them you understand what they went through and rebuild their trust. One way to do that is by offering helpful information, no strings attached.

As soon as you reassure them they won’t lose money working with you, move onto tackling smaller objections and leave some space for a follow-up meeting.

Make it a quick text:

Hello! My name is ____ and I’m working with ____. I noticed a For Sale By Owner sign in your yard. If you’re the owner, I’d like to meet up and give you some ideas on how to get the most money for your property. I’ve been selling in the current market and have a few pointers I’d like to share!

If you’re not the owner, would you mind passing my info along to them?

2. Getting more out of circle prospecting

When you sell one home in an area, you build knowledge that can absolutely help you with future sales.

Circle prospecting is all about spreading your influence in a specific area. The idea here is that you have both location-specific information you’re willing to share and a formal excuse to call people out of the blue.

With the right approach, circle prospecting often bears fruit in the form of real estate leads , referrals, and valuable intel that can help you make other sales in the neighborhood. 

The challenge is, you often don’t know the exact position of the person on the other end — whether they’re buying, selling, moving out, or none of the above. That’s why circle prospecting scripts are written in broader strokes.

Improvisation in these conversations is a given and the only parts of your real estate script that you can perfect ahead of time are your opening and closing. “Accept that most homeowners won't be ready to sell and won't know someone who is,” says Dale Archdekin, founder of Smart Inside Sales . 

“The purpose of your circle prospecting call should be to get their permission to add them to your database. If you HAPPEN to find someone thinking of buying or selling in the short term...that's a bonus.”

Here’s an example script from Dale of a circle prospecting conversation done right:

You: Hello! My name is ____ and I’m working with ____. I recently sold a home in your area and the owners mentioned some of their neighbors might be interested in selling. We still have some interested buyers. Do you own your home?

The Lead: Yes, I do.

You: Have you thought about listing it?

The Lead: Not for a while.

You: Gotcha. I’d like to let you know one of the key factors helping sellers decide to list their homes right now is [insert fact related to your local market].

The Lead: That’s good to know, but I’m still not sure I want to sell my home.

At this juncture, you don’t want to come off pushy but you do want to make a good enough impression that you garner a strong lead.

You: I completely understand. Selling isn’t a quick decision. How about this —  some of your neighbors have asked me to keep them in the loop on home sales and prices in your neighborhood. I can send you the same info. What’s your email address?

Follow up by asking if they know anybody interested in buying or selling, but be sure to wait to ask until the conversation’s end to keep it natural and organic.

Make it a quick text: 

Hi, my name is ____ and I’m working with ____. I recently sold a home in your area and the owners mentioned some of their neighbors might be interested in selling. If you’re in the market right now, I’d like to find time to sit down and learn about your situation. If not, some of your neighbors have asked me to keep them in the loop on home sales and prices in your neighborhood. I can send you the same info via email. Does this work for you?

3. The hot market sales real estate script

Any agent can work with standard prospecting techniques and scripts, but experienced agents know that success comes when you go that extra mile and create opportunities for yourself.

Sometimes this means being a bit more aggressive in your approach. But keep in mind, there is always a line. Focus on creating a sense of urgency, exclusivity, or an opportunity that your client can use to their advantage.

Here’s a more sales-focused script you can present to hot-market prospects:

You: Hello, this is ____ and I work with ____. We were in touch about a year ago when you were considering listing your current home and moving into something better suited for your growing family. Did you make that jump?

The Lead: No, it wasn’t the right time for us. There’s so much we still need to fix before we sell this house and we haven’t had time.

You: I remember there was a lot on your plate then! I wanted to reach out because there’s currently a huge demand for homes your size and I know of several properties becoming available that have a lot of the features you and I talked about before we set things on the back burner. Are you in a position to take advantage of your home’s selling potential?

The Lead: There’s just so much to do and we don’t want to lose out on any money we could make if we sell our home with these repairs.

You: Understandable! We want you to get the most for your home. I have quite a few contacts that specialize in the repairs you need. Do you mind if I get a hold of them and see if we can get some quotes and timetables? At least then you’ll know what it would take to finally move into the new home you’ve been after!

This script plays on a prior relationship with a cold lead in need of rekindling, but the same principles apply to other prospects: The market is hot for your home. We have other properties in mind for you. Do you want to strike a deal now while conditions are favorable? 

You can tweak this script for a call or create real estate emails to potential clients using varying versions of this template.

Hello, this is ____ and I work with ____. We were in touch about a year ago when you were considering listing your home and moving into something better suited for your growing family. Did you make that jump? If so, I hope everything is going smoothly😊. If you didn’t, I’d love to hear about where things are at for you now and how I can help!

4. Reaching out to recently expired listings

Expired listings are often seen as low hanging fruit, but you want to stay cautious when going after these deals. Don’t rush to assign blame or criticize the approach of a previous agent.

Clients are usually emotional at this stage for two reasons:

• The sale didn’t take off
• TONS of agents are calling the owner eager to take over the listing

The goal is to understand what went wrong with the listing, and the client’s stance on it. When you get that down, you can easily move from discovering the problem to remedying it.

Use non-direct questions such as, “What qualities, in your opinion, should the right agent have to effectively represent you?” and “What actions did the previous agent do that you liked?”

To build trust, try giving out free information in the form of marketing advice.

Below is a script that Mike Ferry , founder of one of the leading real estate coaching companies in North America and Europe, often recommends for expired listings :

You: Hi, I’m looking for _______. Hi _______, my name is _______ with _______ I’m sure you’ve figured out that your home came up on our computer as an expired listing and I was calling to see …

From here you walk them through the following questions:

 1. When do you plan on interviewing the right agent for the job of selling your home? (Never) Terrific! / Really!

2. If you sold this home, where would you go next? (LA) That’s exciting! 

3. How soon do you have to be there? (Already) Ouch! 

4. ________, what do you think stopped your home from selling? (The agent) Really! 

5. How did you happen to pick the last agent you listed with? (Referral) Great! 

6. What did that agent do that you liked best? (Nothing) Ouch! 

7. What do you feel they should have done? (Sold my house) Really! 

8. What will you expect from the next agent you choose? (Sell my house) Terrific! 

9. Have you already chosen an agent to work with? (No) Wonderful! 

10. I would like to apply for the job of selling your home. Are you familiar with the techniques I use to sell homes? (No) You’re Kidding! 

11. What would be the best time to show you. Monday or Tuesday at ____?

Hello! My name is ____ and I’m working with ____. I’m sure you’ve figured out that your home came up on our computer as an expired listing. I believe your home should’ve sold for you and I have some questions about why it didn’t. If you have time next week and are still hoping to sell, I’d like to meet with you to learn what you expect from your next agent and share my ideas on what we can do to make this sale happen for you!

5. Warming up internet leads

Internet leads are warmer by nature because you usually have additional information about the person you’re contacting. For example, you may already know what listings are attracting their attention, or what other real estate landing pages they visited. 

With the right approach, these clues can help take your internet leads from lukewarm to hot.

Take it from Barry Jenkins of Virginia-based Better Homes & Gardens Real Estate Native American Group . Using the following script, Barry and his team noticed an average 15% conversation to appointment ratio:

He recommends delivering this script in your best ‘I don’t make commission I’m just a customer service person’ voice:

You: “I was going through my files and didn’t see if you ever bought that home you were looking for? I wanted to update the notes...” 

Then let your voice trail off and be quiet.

Or, if a potential buyer responds by inquiring about a certain property they saw online, your goal is to regain control over the conversation as soon as possible.

Potential clients will ask you all sorts of questions about the home and chances are you might not know everything. If you don’t know something, be honest. Reassure the buyer you’ll find the answer and simply move the conversation towards discovering more about their needs.

Follow Up Boss’s customer success manager Lyndon recommends the following three open-ended questions to regain control over the conversation:

• When would you like to go to see it?
• What else would you like to see?
• What interests you about this property?

Asking these questions switches the focus from the property in question to the buyer’s broader needs, providing you the opportunity to establish yourself as a trusted advisor in the market.

Hello, this is  ____ and I work with ____. I was going through my files and didn’t see if you ever bought that home you were looking for? I wanted to check in and ask if there’s anything we can do for you now?

6. Connecting with new leads from open houses

Experienced real estate professionals know that hosting an open house rarely leads to a direct sale. But that doesn’t mean they can’t become a high-octane lead channel for your business.

Rainmaking agents use open houses to:

• Uncover potential listings in the area
• Find potential buyers for other homes
• Generate new referrals
• Launch door-to-door prospecting

Team leader Kyle Handy of eXp Realty has a great open house script for getting passive visitors thinking seriously about buying:

The Lead: We’re just looking around right now and aren’t really ready to buy.

You: That’s great. It’s always good to look first and get a sense of the market. Are there things about this property that you’re looking for? Things that you dislike? I have a few listings that you might like at [neighborhood], as well as another upcoming open house at [address].

Kyle reveals the strategy behind this script is to validate the lead’s intent to buy through encouraging them to think about what they want. “As they think about what they want, they may become more eager to commit,” explains Kyle.

Hello, this is ____ and I work with ____. I wanted to thank you for coming to the open house at ____! Were there things about this property you’re looking for in your next home? If you’re interested, I’d like to sit down with you and learn about the type of home you’re after and see what I can find available or coming available! When works best for you?

Bonus: How to ask for sign-ins at open houses

After organizing an open house, your main goal is to capture as many leads as possible during the process. Maximize your potential with these three lead-generating open house scripts :

Script #1: Keep you in the loop

“I’d love to keep you in the loop with any updates on this property and let you know when similar ones come on the market. I know it can be hard to stay current in such a hot market.”

Purpose: Give them a reason to sign-in by clearly articulating the value of the information they will receive from you in return for sharing their contact information.

Script #2: The open house prizewinner

“I’m going to be selecting one winner from everyone in attendance today to receive a [prize you’re giving away] and contacting the lucky winner via email, so be sure to sign in so you don’t miss out!”

Purpose: Run a contest to encourage people to leave their contact details, make it fun for them to register, and use it as an easy ice breaker.

Script #3: The first-to-know open house script

“Thank you for coming and I hope you enjoyed your tour! I would be happy to keep you informed on any updates about this property. Also, I met a couple other homeowners in the neighborhood today who are considering listing their home on the market soon. I’d love to stay in touch and make sure you’re the first to know about any new properties before they come onto the market.”

Purpose: Build rapport with the visitor first before asking them to share their contact to stay in touch before they leave.

You can then amplify your open house follow up by setting up real estate drip emails inside your real estate CRM for prospects you know have prioritized visiting open houses in their home search.

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7. Leaving a voicemail message

Phone calls often go straight to voicemail and feel like a missed opportunity. However, it’s quite the opposite.

Consider voicemail as a warm-up that is especially effective when it’s your first contact with the homeowner. If you leave an engaging voice message, your next call will come off as if it’s from someone already familiar with the prospect, rather than a complete stranger.

Don’t give out too much information in your message. The goal is to intrigue the prospect without taking too much of their time. 

The most successful approach usually involves using additional information about a prospect or their area. 

Real Estate website builder and marketing service powerhouse Luxury Presence taps into these principles with their own take on a real estate voicemail script:

You: Hello Sarah, This is Jane from Luxury Presence. I’m calling because we recently listed our homes in your area at low rates and would like to hear your thoughts. I’ll contact you again perhaps next week, or you can call me at [your phone number]. I hope to hear from you soon!

The content of the voicemail tells the lead you’ve researched and know about their neighborhood, potentially getting the wheels turning in their head on the value of their home and encouraging them to list it.

Better yet? You can easily revamp this voicemail script into a text message.

8. Getting more reviews

Have you ever seen a mixed reviews label? Now try and remember where. Chances are, you can’t.

That’s exactly what happens with the real estate brands that don’t work on their reviews — no one remembers them.

Thankfully, Justin Landis and his Atlanta real estate group shared some valuable tips for getting as many real estate reviews and testimonials as possible.

Start by introducing the idea of a review during a buyer’s consult or listing appointment:

You: We want your experience to be a 5-star experience so that you are willing to share it in an online review. So many people go online and look for reviews before they even reach out to us. We want them to see how much we care!

With that in mind, we will be checking in throughout the process to make sure that we are providing that high level of service, and we also want you to let us know if there’s anything that we can do better.

Then, follow up at closing:

You: It’s been so great working with you! I’m really happy how things worked out and hope you are too. If you remember, when we first met, I told you that we wanted to help you make a wise decision and to earn your future referrals and reviews. Have we done that?

If so, we’ll be reaching out to get feedback and let you know how you can share your excellent experience with others!

You can use these scripts pretty much verbatim as reminder texts following your first appointment, and at closing!

9. Reaching out to FRBOs

Speaking with landlords requires a smart, well-researched plan of attack.

Many landlords rely on the residual income of their properties. Owners can offset maintenance, utilities, and other fees by increasing rent, but what happens when rentals aren’t renting?

In his sit-down with REDX , Northidge, California-based agent Edward Estrada approaches FRBOs full speed ahead. 

The idea is to find out how long the property has been vacant and plant the idea of selling the property should it remain vacant for too long, ultimately impacting the owner’s income stream. This approach, coupled with property-specific data, can sway a lead’s thought process.

The script (with data) goes something like this:

The Lead: Yes, the home is vacant. It’s been for rent about a month and a half, but I haven’t thought about selling. . .

You: I definitely understand where you’re coming from! I’d like to give you some information to think about. Our local real estate market has a huge demand for homes but a limited inventory. You have the option to list this property and make upwards of X% more [multiply the annual rent amount by 10, compare to property comps, and find how much more the home is worth if sold] over renting the property for the next decade. Is this an option you’d like to hear more about?

Hello! My name is ____ and I’m working with ____. I’ve noticed a rental sign on [property address] for roughly a month and am curious if you’ve thought about listing the property? There’s a huge demand for homes in our area and I think you’d be surprised to learn how much more you can get from selling the home versus renting it. Do you have time this week for a quick phone call?

10. Reconnecting with past clients

Your sphere of influence is a powerful tool for capturing new leads.

When a past client has a great experience with you, they tend to let their circle of friends, family, and colleagues know.

Real estate website creator Placester advises agents on scripts through their Marketing Academy. 

When contacting past clients for referrals, this easy-to-use script is just the ticket:

You: Hi, [client name]. It’s [your name]. How’s everything been with you and the new home? [Await response] That’s fantastic. Hey, I was wondering if you know of anyone who’s looking to buy soon in the area?

If they do know somebody in the market, respond with:

You: Well, listen, I’d definitely appreciate it if you can provide me with their contact info. I’d love to connect with them to see if I can help out. Would that be okay?

If they don’t know somebody in the market, respond with:

You: Not a problem! I’m glad to reconnect with you, obviously. Let’s keep in touch. Chat with you again soon!

DON’T MAKE IT A TEXT! 

Unless you know for sure the client prefers texting, you shouldn’t sacrifice the personal connection needed for this call. Too much time has passed for a text to make a quality impression.

11. Converting sellers

No matter where you’re at in your real estate career, there are times when the seller pipeline is emptier than it should be.

Drumming up new listings business means throwing it back to prior leads or prospecting for new ones. So what are the essential questions for every seller?

Real estate coaching juggernaut Tom Ferry knows them by heart. 

In his video, 4 Scripts to Maximize Listing Opportunities Right Now! , Tom urges agents to ask their sellers four questions:

• Are you living in your dream home right now?
• With everything happening, have you had any thoughts of selling?
• With the tremendous increase in buyer demand and few great homes for buyers to buy today, I have to ask you, at what price would you become motivated to become a seller?
• Do you know anybody who’s thinking about selling?

You might not get to all these questions. That’s ok.

You’ll want to explore where the conversation naturally flows. But keeping these questions in mind when you’re speaking to potential sellers, whether on the phone or in-person, you’ll have the right information to convert a lead into a client.  

Hello! My name is ____ and I’m working with ____. With the tremendous increase in buyer demand and few great homes, I have to ask you, at what price would you become motivated to become a seller? If you’re not living in your dream home right now, let’s find a time to talk about how we can make it happen.

12. Converting buyers

Arizona REALTOR® and mentor Stefanie Lugo , knows a thing or two about appealing to real estate buyers .

In her 3 Critical Scripts Every Real Estate Agent Needs To Know video, Stefanie makes a broad appeal to buyers who know they want to purchase a home sometime in the future, but aren’t sure about the when, where, or why. Buying a home is an idea in their heads, but not a solid one.

In these instances, give Stefanie’s Scenario 2 script a try:

You: I know you’re not looking to buy tomorrow but when you do go to buy your next house, what would you change about where you’re living right now?

The Lead: Well, you know right now we have three bedrooms, which was plenty of space when we moved in, but our family is growing in the next six months and so we know we’re going to need more space. While we’re at it, we’d love a pool. I’m not sure if that’s even something we can achieve. But it’s such a bucket list item. We know that in the next house that’s something we would love to consider as an option.

By asking an open-ended question related to the future, you’ll hook your lead’s interest in the conversation, allowing them space to reveal new home aspirations you can then turn into benchmarks for hunting down their next home.

Hello! My name is ____ and I’m working with ____. I saw your information come through our database and I wanted to take a moment to connect. It looks like you’re interested in purchasing a new home. Do you have time for a quick call later this week? I’d like to find out what you would change about where you’re living right now and how we can help you find a better fit!

Practice. Deliver. Convert.

As Tom Ferry reminds us,” Professionals practice and that’s how they got there.”

A high-converting real estate script is about more than memorizing lines. It’s about understanding the underlying principles behind these scripts and working those elements of learning and persuasion into your daily prospecting routine.

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How to Write an Open House Script that Sells – Templates & Examples

It’s Saturday morning, and you’ve just pulled into your seller’s driveway. You’ve put up signs around the neighborhood to notify anyone walking or driving by that there’s an open house today. The seller’s purged and decluttered, you’ve advertised on Facebook and in the local paper, and you’ve done one last walk-through. You’re ready.

The planning and preparation to organize your open house serves two purposes:

• Your seller wants you to get lots of traffic to speed up the sale
• You want to use this opportunity to meet potential clients.

Once guests start to arrive, the first objective is simple: Share a few facts about the house and neighborhood. The second objective needs a little more finesse and depth. You have to market yourself and skills, not just the property. An open house script — the chat you have with guests when they arrive — will help you meet both of these objectives.

Whether this is your first open house or you’re a seasoned pro, use the quiet time before your first guest arrives to think about what to include in your script.

[Free download] Open house script template

Here’s a look at why preparing a script is important and how to create one, along with some examples to get you started.

How your open house script works for you

Open houses give you a unique opportunity to grow your business. Unlike online lead-generation tactics — like display ads, social media posts, and email campaigns — where you reach out to your audience, open houses bring your audience to you. This is a golden opportunity to not just sell your listing but also showcase your skills and knowledge. A well-thought-out open house script is the key to meeting your goals.

An open house script also helps you organize your thoughts beforehand. It’s OK to have a general conversation with guests, but a script has the added benefit of keeping the conversation on track with speaking points. That way, you don’t forget important details — like the types of questions you want to ask or the unique features in the house. Having talking points in mind also helps you look more professional and organized. Remember, you’re not just selling a property, you’re selling yourself as well. Guests want to know you’re reliable, and having a prepared script helps reinforce this.

For example, your script helps you:

• Share the home’s benefits. There’s a growing trend that has people using online resources to find a home, but there’s nothing better than opening the doors of a property to let buyers experience it for themselves. A creative listing description on the MLS or social media will attract attention, but your ability to use your script to sell the features in the house goes further. For example, for listings that have been recently renovated, listing the features online is great, but during the open house, point out the new features and explain why they’re valuable.
• Systematically qualify leads. Not every person that comes through the door is an ideal potential client. Questions help you uncover the type of home guest are looking for, the neighborhoods they’re interested in, their approximate budget, and more. Use your script to ask the same list of questions of every guest. That way, you can compare all guests against the same criteria to figure out which ones are the best leads.
• Capture accurate guest information. If you have a paper sign-in sheet you might encounter instances where people leave a fake number or email address. Consider using a digital sign-in solution like Spacio to protect user privacy and to verify leads and use casual conversation to put guests at ease.  People don’t want to feel as though they’re being sold to — they want to browse freely. Your script lets you rehearse what to say so you come across as informed and knowledgeable. It helps you think about what guests need in advance and helps you prepare.
• Increase referrals. If you visit neighbors before your open house to invite them to stop by, use the opportunity to determine whether they’re a potential lead — do they want to sell their home? — or whether they know someone who wants to buy a new house. In addition to attracting local traffic to your open house, you also attract traffic from a wider boundary with referrals. Use your script to help you remember which value points to highlight. This will help neighbors feel comfortable sharing referrals with you.
• Show potential leads how hard you work for your clients . As people walk through the open house, they’ll take note of the subtle touches throughout. For example, do you have professionally printed information sheets? Do you have refreshments? Do you know a lot about the property? This helps guests paint a picture of the type of agent you are and goes further than you simply saying you’re the best. Your script acts as reinforcement for your actions.

Prepare your script in advance, and keep it simple by listing the talking points you want to cover. That way, your script sounds natural and less like a memorized speech. Also think about the types of comments and concerns guests might have, and come up with responses in advance. For example, if they’re worried about prices in their desired neighborhood, talk about how you’ve helped past clients work through their budgets to get their dream homes.

Now that we’ve established how scripts help you sell properties and your services, let’s look at what to include in your open house scripts.

4 components of a successful open house script

Only 7% of buyers say they discovered their new homes by encountering an open house sign. Often, open house guests are curious neighbors who want to see how the house compares to theirs, people who drive by and happen to see your signs, or buyers who are researching the neighborhood.

In order to weed through this group and find serious buyers and potential leads, your script needs to include four essential parts. Combined, these parts help guests open up and share the information you need to segment them.

Introduction

Keep this brief. The main goal with this is to welcome your guests and introduce yourself. Also use the introduction to guide guests on what to do next. For example, offer them a refreshment, or ask them to sign in, or offer an information sheet to help guide their walk-through:

• Hi, it’s nice to meet you. What brings you to this open house today?
• Good afternoon, and thanks for stopping by. Here’s an information sheet. As you can see, this is a five-bedroom home with a new kitchen. What are you looking for in your next home?

This is the main message you’re sharing. If you’re talking to serious buyers, use this part of your script to highlight special features in the house — like hardwood floors throughout, an upgraded kitchen, or a finished basement.

If you’re talking to guests who might be potential leads, use this part of the script to ask questions to gauge where they are in their home buying journey, what they’re looking for, what their interests are, and whether they’re working with an agent. For example, ask questions like, “How long have you been looking? What do you think about this area? What’s your purchase time frame?”

Examples of what you can say:

• The roof was replaced a year ago, and the master bathroom was remodeled to look more modern.
• Tell me what you’re looking for in your next home?
• How soon are you hoping to buy something?

Value proposition

Just like any other sales pitch, before you close you need to offer something relevant to encourage guests to consider working with you. For example, for buyers who need to sell their current home, offer a free home evaluation or access to a home inspector to point out anything that will affect the sale of their home. Have multiple value propositions that cater to various guest needs — and that you can easily deliver on.

• I’m running a gift giveaway and would like to enter you into the drawing.
• Thanks for sharing your email address with me. Here’s a $5 coffee gift card.

Call to action

This is the close and acts as a way to get guests to do something other than listen to you talk. Use your closing to ask guests if it’s OK to send them new listings, or schedule a time to show them another property that might be a fit. If they haven’t done so already, this is a good time to ask guests to leave their contact information.

• Can I follow up with you in a few days?
• I’d like to send you a few listings that might interest you. What’s your email address?

These four parts are the same for every pitch, but since each guest is different, there’s room to be flexible. You can add or remove information based on the feedback you get as you speak with guests. For example, if you discover that some buyers have been looking for the right home for a long time, the body of your script should focus on making sure those buyers are clear on what they’re looking for. Ask questions and point out elements of your listing that match their needs. If another buyer is concerned about the price, use your value proposition to offer freebies, like a gift card to a popular home-decor or furniture store, to help them save money.

Now let’s look at a few examples of this framework in action.

Examples of open house script templates

We’ve covered a lot, so now you’re ready to create your own open house script templates. To help you get started, here are three types of scripts you can use, and examples of what to say:

Script #1: Ask to stay in touch with guests

Agent: Hi, it’s nice to meet you. What brings you to this open house today?

Guest: I saw your open house sign while I was driving, so I figured I’d stop by.

Agent: That’s great! I’m glad you stopped by. Here’s an information sheet with more details about the property. So far, what stands out to you about the house or neighborhood?

Guest: I like the general layout on the first floor, but I’m looking for something with more of an open floor plan

Agent: OK, got it. The high ceilings help the space feel more open. Plus, the living room was recently remodeled to include larger windows. If you’re interested, I’ve also got a few other properties in this neighborhood that might interest you. Can I send you an email with more information?

Guest: Sure.

Why this works: The body of this script focuses on trying to understand what the buyer is looking for. By asking questions, the guest’s “must haves” become clear. Guests who are interested in what you have to offer will leave their contact information. This example template also gives you a chance to discuss alternative properties in more detail and showcase how well you know the area.

Script #2: Offer an incentive

Offer an incentive to leave contact information (e.g., gift cards, free tickets, etc.).

Agent: Hi, I’m glad you stopped by. As one of the first 20 guests today, I’m going to enter you into a drawing for free movie tickets.

Guest: Wow, that’s great! Thanks!

Agent: Sure! I just need your email address so I can let you know if you win.

Guest: OK, sure.

Why this works: This approach gets the interaction between you and the guest started on a positive note. Before they’ve had a chance to look around, guests get something. Another option is to hand out an incentive — like gift cards or vouchers — when guests give you their email address and phone number vs. adding them to a drawing. For buyers interested in the property, you can follow up and nurture the relationship. Even if they don’t buy the open house property, at least they have a good impression of you and might be interested in working with you in the future.

Script #3: Get to know buyers

Agent: Hi, good afternoon, and thanks for stopping by. Here’s an information sheet. As you can see, this is a five-bedroom home with a new kitchen. What are you looking for in your next home?

Guest: Definitely looking for more space.

Agent: OK, that’s great to hear! There’s also a large family room, a playroom for the kids, and a finished basement. When would you like to buy something?

Guest: Sometime in the next three to six months.

Agent: Are you working with an agent?

Guest: Not yet. I’ve only just started my search.

Agent: OK, I see. Would you mind if I send you some information about this neighborhood and other properties that are priced to sell quickly?

Guest: Sure. Thanks!

Why this works: This approach of asking a series of questions gives you a clear picture of what your guests are looking for. If you’re looking for new clients, this helps you position yourself as a knowledgeable source. If your listing has been on the market for a while and you want a quick sale, use your script to highlight the features that match the guests’ needs.

Free open house script template

Make your script your own

You’ve got everything you need to make sure your open house scripts have a big impact. Flash back to that open house you’ve prepared for. Instead of entertaining a house full of people you may never see again, you now have a way to grab their attention and turn them into clients or prospects.

Use the contact information you collected to nurture the new relationship so that your properties — and you — stay top of mind. Send regular property updates, market information, or helpful hints about the selling or buying process. Keep providing value long after the open house to improve your chances of meeting your goals.

About Aaron Kardell

Founder and CEO of HomeSpotter

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How to write a tour script that your customers will rave about

There’s nothing worse than leading a tour to a group of bored guests. When your guests lose interest in the tour experience, it’s hard to grab their attention back.

This is why the most successful tours are based on a bulletproof tour scripts, a blueprint for the experience that’s been tested and revised over time.

In this guide, we’ll dive into the art of tour script along with sharing best practices and potential pitfalls to avoid.

What is a tour script?

A tour script is the backbone of a guided experience. 

On paper, it’s a well-organized outline of the information, stories, facts, and interactions that a guide will deliver during a tour.

A tour script not only provides the structure for an experience, but also weaves a narrative that keeps guests engaged. It sort of serves as a guide’s compass, ensuring that they cover key points, interact with their audience, and maintain a consistent flow throughout the tour.

What are the benefits of writing a tour script?

Even the most experienced tour guides can benefit from a well-written tour script — here’s why:

• Provides structure and clarity: A tour script acts as a roadmap, ensuring that your tour follows a clear and logical structure. It helps tour guides organize their thoughts, preventing any confusion or stumbling during the tour.
• Keeps the experience consistent: With a script in hand, each tour becomes a uniform, high-quality presentation of information and anecdotes.
• Engages your audience: A well-written script captivates an audience with engaging stories, facts, and insights.
• Gives your guide a chance to introduce themselves: A script should feature a fun introduction, allowing guests to build a personal connection with your guides right away.
• A confidence boost for guides: Armed with a ready-to-go script, tour guides feel more confident and prepared — which, in turn, translates into a more enjoyable delivery.

5 steps for writing a tour script

Let’s take a look at how you might create a compelling tour script that leaves a lasting impression on your guests.

Step 1: Define your tour’s theme and goals

Begin by clarifying the central theme and objectives of your tour. Are you highlighting historical sites, local cuisine, or natural landmarks?

Then, define your goals. Are you educating, entertaining, or both?

Let’s say you live in Philadelphia: The city has heavy historical significance, so you design a walking tour that takes guests on a chronological journey of the signing of the Declaration of Independence.

With your tour’s theme and goal in mind — “historical” and “to inform” in the example above — you can start to create a cohesive and memorable storyline.

Step 2: Research your content thoroughly

Gather detailed information about the sites, facts, and anecdotes you plan to include in your script. Double- and triple-check your facts with reputable sources, historical records, and local experts.

While you’re researching, take special note of interesting tidbits and any quirky stories that come up. These can be used as “fun facts” throughout the tour.

The more knowledgeable you are, the more engaging your narrative will be. Your research will give your tour credibility and provide you with the proper ammunition to answer guests’ questions.

Step 3: Write a captivating introduction

An engaging opening sets the tone and captures your guests’ interest from the start.

With that in mind, write an attention-grabbing introduction for each segment of your tour. 

For example, at the city’s oldest building, you might start with, “Welcome to the cornerstone of our journey, the Old Town Hall. Let’s unlock its secrets together.”

This will hook your guests’ attention and keep them interested in each stop of the tour.

Step 4: Make the script interactive

Include interactive elements that encourage guest participation, like thought-provoking questions, fun facts, or challenges.

For example, when visiting a site that used to be a market, pose the following questions to your guests: “Can you imagine the bustling market that once surrounded this square? What do you think was the most popular item sold here?”

When guests actively participate in the storytelling, the experience becomes more memorable for them.

Step 5: End with a memorable conclusion

Craft a conclusion that ties together the main themes and emotions of the tour.

Let’s say your tour ends at the city square. You might say something like, “Our journey has unveiled the stories etched in these stones. As you leave, remember the resilience and spirit that continue to shape this city.”

A strong conclusion leaves guests with a sense of fulfillment and a positive impression of the tour, increasing their likelihood of sharing positive feedback.

Don’t forget to remind your guests to leace you a review on your preferred OTA platform and/or website. Including this quick call to action will motivate guests to provide you feedback once they leave your tour.

How to write a tour script for an in-person live tour

When writing a tour script for an in-person live tour, you need to consider all the factors that can make or break a face-to-face interaction.

The more your interact with your guests — like prompting them with trivia questions and sharing anecdotes — the more engaging the tour will be.

In a live tour, you can also use body language and facial expressions to enhance the storytelling experience. Think through how your gestures can complement key points, and where to establish eye contact to connect with different audience members.

Finally, pay close attention to your audience’s reactions. Adjust the pacing and delivery of your speech based on their engagement level. Make sure to leave room for spontaneous interactions and allow time for guests to ask questions.

How to write a tour script for a self-guided audio tour

Unlike live tours, where guides lead in real-time, audio tours rely solely on your  script to captivate visitors.

Begin with clear and concise descriptions of each point of interest. Since you won’t be there to address questions, the script should be comprehensive and help listeners visualize their surroundings. Use navigation cues so they can progress from one point to another. Mention landmarks, specific directions, and a logical sequence to guide them.

Storytelling is just as important in a self-guided audio tour — if not more. Your script is the only thing that will keep visitors engaged; fill it with anecdotes and background information about each point of interest.

Finally, timing is key to preventing listener fatigue. Leave ample room for reflection between each audio segment.

How to write a tour script for a virtual tour

Virtual tours, like audio tours, rely solely on your script to take participants on a journey from the comfort of their screens.

Here, you’re not limited by physical constraints, so you can create a fluid narrative that transitions smoothly. Your script will guide viewers through different locations, so make sure to describe the surroundings in detail to enhance the visual component of the tour.

Again, storytelling remains essential. Your narration should foster a sense of exploration — the better the narration, the more immersed the viewer will feel. 

Similar to an in-person tour, interactive prompts should also be used to keep viewers engaged throughout.

3 examples of great tour scripts

Here we’ll dissect three great tour scripts — from a cathedral in Dublin, a safari in Toronto, and a museum in Milwaukee.

We will start from here (presuming you are standing near Celtic Gravestone at shop); walk down into the north transept, or left arm, of the Cathedral. We will stop again at the Choir and then loop around into the south transept finally ending up back roughly where we started. The tour will last approximately 40 minutes and if you have any questions as we go please don’t hesitate to ask.

Then, the script begins by sharing the story of St Patrick himself.

“You may not be familiar with the story of our patron saint,” it says, ensuring that everyone in the group is on the same page. Rather than just pointing to the pictures on a window of the cathedral, the script tells the saint’s story through those pictures. The ongoing narrative captures the audience’s attention and keeps them engaged throughout the tour.

This script also includes several “optional extras,” such as an organ containing over four thousand pipes. This is a great way to give the guide some flexibility. Tour guides have the ability to read a crowd — they can then make extra stops that align with the interests of each group.

Self-guided tour

Toronto Zoo’s Scenic Safari drive-thru tour is a self-guided adventure.

The audio script starts with a message from the CEO warmly welcoming visitors to the zoo. It’s followed by important safety rules that remind visitors to remain in their vehicles, keep noise to a minimum, and drive no faster than 5 km per hour. It’s important to start a self-guided tour with any guidelines that apply to the visit since there is no physical guide present.

The zoo points out interesting facts to pique visitors’ curiosity throughout the tour, like “Did you know that a tiger can bite down with the force of 1,000 pounds” and “A ‘long call’ from an orangutan can be heard up to 2 kilometers away.”

It also uses trivia questions to keep them engaged: “What color do you think a yak’s milk is?”

Mixing educational elements with storytelling makes the safari tour even more memorable for visitors.

Virtual tour

The Milwaukee Public Museum offers 360° virtual tours , including one of a gallery focused on the common traits shared by all civilizations.

The virtual tour starts at the entrance and moves through an interactive screen that showcases each section of the Crossroads of Civilization exhibit. The script has clear navigational cues, like “You are standing before a model of the First Courtyard of that temple while it is under construction.” This gives the visitor a sense of direction within the virtual experience.

The script also keeps users engaged by offering additional features only available online — like a PDF about colors used in ancient Egyptian art. Viewers can then choose to delve into the topics they’re most interested in, making the tour feel more personalized.

6 best practices for writing an engaging tour script

Breathe life into your tour script with these key strategies:

1. Use humor

Infusing humor into your script can transform a mundane description into a memorable anecdote. Don’t be afraid to let your personality shine — and don’t hold back on witty stories or lighthearted observations that make your visitors laugh

For example, during a historical walking tour, you might playfully mention how a renowned figure’s statue seems to have witnessed centuries of gossip.

2. Tell stories 

A well-told narrative can transport visitors into the past or alternate realities. Being a good storyteller is key to captivating your audience’s imagination. While guiding a tour through an art gallery, you could share the fascinating backstory behind a masterpiece, revealing the artist’s personal struggles and triumphs.

3. Use clear and simple language

Make your script easy to understand. Avoid jargon or technical language that non-experts on the subject wouldn’t understand. Imagine leading a wine-tasting tour: Instead of delving into technical terminology, you would describe the flavors and aromas in relatable terms like “notes of ripe berries” or “subtle hints of oak.”

4. Incorporate interactive elements

Engagement flourishes when your guests are actively involved. Questions, prompts, or challenges encourage them to interact with their surroundings, keeping the group interested from start to finish. For instance, while guiding a hiking trip, you could prompt hikers to look for specific bird species and share their discoveries with the group.

5. Create emotional connections

Always start your tour script by introducing yourself in a friendly manner. Then, make your passion for the said activity known. When guests see how excited you are about the tour, this excitement will translate back to them. During a walking tour, for example, you might share your history with the city, including your favorite memories there.

6. Embrace surprise and curiosity 

Unexpected twists or intriguing facts spark curiosity and attract your guests’ attention. On that same walking tour, for example, you might reveal a hidden alleyway with a captivating history, leaving them eager to explore further.

3 common mistakes in tour script writing

There are a few common pitfalls that can dampen a tour script’s impact. Here are three mistakes to avoid:

1. Information overload

One of the most common mistakes is overwhelming participants with too many details. Bombarding them with an abundance of historical facts, dates, and figures can lead to information fatigue.

Instead, focus on delivering key highlights that are relevant to your narrative. For instance, on an architecture tour, avoid inundating participants with every structural detail and instead focus on the stories behind the most interesting buildings.

2. No interaction

Tour scripts that merely deliver a monologue can fall flat. Neglecting interactive elements can leave participants feeling disconnected from the experience.

To avoid this, leave room for your guests to ask questions, share their observations, or even participate in mini-activities. 

During a food tour, for instance, you might ask guests to talk about their favorite meal, fostering a sense of participation.

3. Ignoring pace and timing

You can quickly lose a crowd by rushing through explanations or dwelling excessively on minor details. Dragging out a segment can also bored your guests to death.

Tour guides need to strike a balance between information overload and conciseness. They can do so by allocating appropriate time for each stop and topic. For example, on a museum tour, you’ll allot extra time to explore a major exhibit, ensuring that visitors have ample time to absorb the information.

A well-written tour script possesses the power to immerse guests in your experience. By marrying your storytelling techniques with thoughtful interactions and original humor, your scripts will result in tours that leave a lasting impression on your guests.

Writer Carla Vianna

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Free Toolkit: How to Make a Real Estate Video Tour

Inside the toolkit:.

• Learn how to record an apartment video tour that converts.
• Watch our step-by-step unit recording best practices video.
• Download our 9-point cheatsheet for future reference.

About the Guide

Marketing your properties in the modern leasing landscape presents some unique challenges. Prospective renters are busier than ever meaning, they aren’t able to travel to the property prior to leasing. Or, they could be looking for a more convenient touring experience such as a virtual tour. There is more noise from competition in the market than ever before. So how do you stand out from the crowd and make your leasing life easier?

Turn to video! Using this toolkit, you’ll learn how to use live or pre-recorded video to overcome the problems of geographical distance, busy schedules, and a lack of easy, transparent communication with your online audience. Afterward, you’ll be able to create a truly authentic experience that will make your videos and community stand out.

How to Make a Real Estate Video Tour

For those who lack experience in video, don’t fret! Making a virtual tour or hosting a live video tour may be intimidating at first, but this is why we’ve put together this step-by-step guide to help you through the entire process of creating video tours of a multifamily community.

When you download our toolkit above, you’ll learn:

• How to make a real estate video tour that will stand out from the crowd
• Video tips, tricks, and best practices for smooth recording
• How to shoot real estate video with your smartphone and make it feel professional
• How to make real estate video tours personalized to your prospect’s needs
• Guidance on how to best record or showcase a multifamily unit on video
• How to make a property video show off local amenities
• How to shoot virtual tours with intentionality on every shot

In the toolkit, we lay out an organic step-by-step approach to record or host a video tour. You will begin, just as you would in real life, with the entryway. Then you will move through the various spaces, moving the eye of the camera just as you would scan a space naturally—panning the camera slowly and methodically to give the audience a complete, transparent tour experience.

As you go, you can describe the space as you would in a live, face-to-face tour. With pre-recorded video tours, you may need to be more thorough than you normally would in order to cover any questions your prospective renters might possibly have. However, with pre-recorded video tours, additional audio can be added at a later time via voice-over when created on Realync’s video leasing platform.

With our time-tested apartment video flow-through instruction guide, you’ll be able to create a video tour that feels organic and is as inviting as a traditional face-to-face tour.

Real Estate Video Ideas

Once you catch the bug to start making videos to promote your multifamily community, your mind may begin to explode with creative real estate video ideas.

You want to make the best real estate videos you can, but there are a number of real estate video techniques that you should learn to create in order to make your real estate video marketing campaign effective.

Here is just a sampling of the creative ways we’ve seen multifamily professionals at communities all around the world find success with video tours:

• Real estate intro video showcasing the exterior of the building and signage.
• Real estate intro video part 2—introducing the team members and explaining everyone’s role at the community.
• Apartment community clubhouse video displaying the common areas of the community, the clubhouse, and its related perks in detail.
• Apartment amenities video showcasing all that the community has to offer outside of just the units themselves.
• Floor plan or unit-specific videos showcasing the various units offered and differences between each interior real estate video.
• Neighborhood tour videos showcasing the area surrounding your community, the local shops, parks, and all that they have to offer.
• Move-in videos welcoming new residents to the community and walking them through move-in instructions and managing expectations for a typically stressful day.
• Maintenance how-to videos instructing residents on care tips or instructional videos for various items throughout their unit to help cut down on maintenance requests and key-ins.

Our advice is to think big when it comes to your video efforts for your community. Not big in terms of budget, but big in terms of scale and reach. Think what a video of every single floor plan, or even better, every single unit could do for your leasing efforts. Or how powerful it’d be to be able to showcase all of your amenities with the few clicks of a button. Have a prospect asking about the surrounding area? Show, don’t tell them by quickly sending a video or two showcasing all the area has to offer.

To make all of this happen though, you’ll need to learn to operate a camera like a professional. Don’t worry, it’s not as hard as it sounds. In the toolkit above, you’ll learn to apply simple tips like keeping pan and zoom motions natural for your viewers and pacing your narrative to match your camera movements.

Other important tips include setting up adequate lighting for video tours, turning on ceiling fans for a sensation of movement in the space, incorporating all of the necessary address and contact information when editing videos, including Fair Housing logos and disclaimers, and much, much more.

Real Estate Video Marketing

By now your head may be swimming with all of this information about making real estate videos. But now it’s time to talk a little bit about marketing.

You may make great videos for your properties, but if you don’t share them effectively, no one will see them. Not to worry, with Realync, we make it super easy to share your real estate videos to anyone on any device via the most popular social media networks, email, text, and more. Need to send videos internationally? Do so with ease using WeChat or WhatsApp.

With Realync’s on-site training, you’ll learn to do effective real estate marketing with video, how to create real estate videos for marketing, how to post videos, where to post videos, and the best ways to engage with your audience online. Realync makes it so easy to create polished real estate videos, that you can even use them for real estate video ads that will bring customers right to the tours you make.

We’ll help you use your natural, preferred presentation style to create videos that match you, your property, and your location perfectly. You’ll learn to make real estate video marketing scripts, get tips on how to leverage your funny real estate ideas including funny real estate ads.

Running a marketing campaign online and through social media can be a full-time job. But with Realync, you get all the tools and guidance you’ll need to make it easy and fun.

Real Estate Video Equipment

A lot of people think that making professional quality videos means acquiring loads of expensive film equipment, learning to use it, and then worrying about maintaining it.

You might start Googling “real estate video equipment,” “canon t3i real estate photography,” and “best camera for real estate video 2018” as many people commonly do. But with Realync, you don’t need any of that stuff to make great real estate videos. All you need is our easy-to-use, comprehensive app, your phone, and a little creativity.

Beyond using Realync, we recommend adding a device stabilizer, wide-angle lens, external mic, and external lighting to your smartphone to make sure that your real estate video appears to be filmed on much more professional equipment than a phone.

Real Estate Drone Video

Drone footage is a great asset for any real estate video package. Drone footage gives you an easy way to create exciting overview shots of your property, the surrounding area, and any hard-to-reach spots that you want to show prospective tenants.

Drone footage can:

• Create dynamic outdoor scene shots
• Display hard-to-reach areas
• Serve as engaging intro and outro material

Most people can learn the basics of flying a drone in a few minutes. However, you should take the time to learn how to compensate for the wind while flying outdoors, among other risks. You’ll also need to find out whether or not you need a license to fly a drone for real estate in your location. Real estate drone jobs and real estate drone businesses are taking off because of the complexity that can come with operating drones. But, they’re in high demand because drone footage can be a great addition to real estate sales videos.

Real Estate Video Software

In traditional video production, filming and editing are separate jobs. That’s because the technology simply did not exist to make editing a simple and intuitive process. Digital video editing is still a complex discipline, but Realync’s real estate video editing software makes it easy and intuitive to edit your real estate footage into compelling, professional quality real estate video packages.

Our real estate video maker makes it easy to:

• Record individual video clips
• Trim and alter footage
• Add title overlays, captioning, and other text
• Layer in audio tracks for music or voice-overs
• Automatically add the Fair Housing and ADA logo and disclaimer
• Stitch it all together seamlessly with the touch of a button

With just a little practice and inspiration, you’ll be producing professional-quality video tours and marketing spots in no time.

Real Estate Photography

While videos are key to marketing and displaying your properties, high-quality photography is still very important. You should research and practice framing, lighting, and composition. It’s critical to find the best real estate photography camera app for your specific phone, and research “real estate video exposure” tips for smartphones.

High-quality images relate information in a different way than video by allowing the viewer to study a single frame. This can be helpful when your buyer is focused on details and wants to really study each part of a real estate photo.

Real Estate Videography Tips

While the art of videography has been around for some time, it is not a science. However, here are some best practices to keep in mind when shooting real estate tour and promotional footage:

• Your face adds value. Prospective renters want to see the property, but they also need to get a feeling for the people they will be renting from. It’s a good idea to incorporate your face and voice into your videos.
• Master timing . You can fix a lot in the editing phase, but recording using compelling timing is key to keeping viewers engaged. This takes practice and some intuition from experience.
• Brevity is better. Cover all the shots, angles, and information that needs to be covered, but be respectful of the viewer’s time. Find the balance between concise and thorough.
• Use adequate lighting. When planning a tour, be sure your interiors are well-lit when shooting. Consider exterior light available, and bring along an external light source just in case.

Virtual Tours for Real Estate

360 virtual tours is another type of tour in real estate. And like we mentioned before, unit-level video tours are other options you’ll see. Time and practice have proven that a live or recorded human-hosted video tour is essential in the apartment search for prospective renters. With 3D virtual tours, if you struggle to learn how to make a virtual tour video, then look to Realync’s Real360.

With Realync Studios , we can create your videos for you. Or show you how to make a video tour and virtual tour for real estate using our DIY video tour app. A virtual tour app makes the apartment search authentic and makes prospective renters feel like they are really there.

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when you receive notifications when prospects are viewing videos to cater your follow up.

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by removing roadblocks and barriers in the leasing process.

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by making it a breeze for out-of-market leads to choose your community.

Improve Community Engagement

Promote your programs better.

via pre-recorded videos by linking via social media or internal apps.

DECREASE MAINTENANCE REQUESTS

by creating maintenance videos.

REINFORCE COMMUNITY RULES

by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.

REDUCE REPETITIVE QUESTIONS

because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.

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is available for every property utilizing Realync.

Make your video efforts consistent

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5 Ways to Create a Great Walkthrough Video for Your Listing

As New York real estate has gone virtual, we’ve seen an outpouring of creativity from the local agent community. To reach remote customers, NYC agents are making use of features that serve as an alternative to open houses . In particular, they’ve turned to real estate walkthrough videos to help their listing stand apart.

More than half of the nearly 2,000 walkthrough videos on StreetEasy right now were added in the final two weeks of March. These virtual tours appear within the photo carousel of a listing’s page. And so far, they’re proving to be a great way to get your listing in front of remote customers.

So how exactly do you create a great walkthrough video? For both rental and sales listings, the most effective videos have a number of things in common.

General Tips for a Real Estate Walkthrough Video

• Plan Ahead: Set aside time beforehand to consider the unit. What are the selling points? Check them against what’s on the listing page. Then, as you plot your walkthrough, consider those selling points as checkpoints in the journey you’re taking viewers on to create an arc.
• Be Complete: Start at the front door or even the block outside. Help buyers and renters understand how the unit fits into the building as a whole, and how the building fits into the neighborhood around it.
• Show: Include as much detail as possible. Open cabinets, closets, whatever you’d want to inspect inside your next home.
• Tell: If possible, provide commentary yourself. Talk the viewer through the tour of your listing, and don’t be afraid to show off your personality! Pro tip: Write a script to serve as your voice-over — the more thorough you are, the better.
• Take Your Time: To ensure you don’t rush viewers through your tour, be sure to move slowly and keep the camera steady. If you’re recording on your phone, hold it horizontally.

Now that you have a general blueprint, let’s explore how to craft a walkthrough video that’s suited to your listing. We realize the COVID-19 situation may limit your production capabilities at this moment. But as you’ll see below, there are a number of formats you can work within to create a unique experience for home shoppers.

Successful Types of Walkthrough Videos

The montage.

We understand you may not have the building access you’d need to create a walkthrough video. If this is the case, you can stitch together existing high-quality images and the floor plan. Follow the example set by the listing agents below, and consider lingering on images that highlight what’s great about your listing.

• 371 Fort Washington Ave. #3E
• 130 Bradhurst Ave. #703

The Entertainer

Bring your personal brand to the fore like these agents, who get face to face with the camera and talk to viewers directly. They’re quick and to the point when it comes to highlighting the apartment’s best features, but by putting across some personality, they also leave a lasting impression.

• 410 Central Park West #3F
• 622 West End Ave. #4W

Feeling camera shy? You don’t have to be the star of your video! Note how in this example, the agent creates a one-on-one intro before switching perspective to tour the property — just as you would in person.

• 427 Seventh Ave. #2

The Strong, Silent Type

We recommend voice-overs, but as you’ll see here, they aren’t essential to a successful walkthrough video. These examples take care to show details a potential customer would want to see — inside the fridge, microwave, closet, shower, you name it! Not only are they paced and thorough, they create a sense of daily life living in the unit, the building, and on the block.

• 105 Thompson #16
• 74 Charles St. #5A

The Converted 3D Tour

Already have a virtual tour for your listing? (If not, you can work with your client or the current tenant to create one ). If so, use your 3D Home tour to craft a video that can add one more dimension for buyers and sellers. This way, you’ll be able to ensure they don’t miss any of the selling points you’d cover in person. The example below creates a cohesive clip out of images from a 3D Home virtual tour.

• 32 W. 86th St. #1A

The Lo-Fi DIY

Plenty of agents have created compelling walkthrough videos without a fancy camera or editing software. Sound like you? Then take note of how the following example takes its time and strikes a balance between showing the space and telling you about it. You can record your voice-over as you go, in real time. Just remember that a prewritten script is usually a good idea!

• 233 E. 69th St. #8F

— Hey, agents! Do you have stories and tips about how you’re continuing to do business despite the massive COVID-19 disruption? We may want to feature you here or elsewhere. Please drop us a line at [email protected] and tell us your story.

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Mastering the Art of Script Writing for Tour Guiding

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As a tour guide, you have the power to bring a destination to life and create lasting memories for your audience. And one of the key tools in your arsenal is a well-written script. In this blog, we will explore the various aspects of script writing for tour guiding and how it can elevate your tours to the next level. We will delve into the role of a tour guide, the importance of a well-crafted script, and the impact it has on the overall tour experience. So, whether you are a seasoned tour guide looking to brush up on your skills or a beginner just starting out, this blog is for you.

Researching and Gathering Information:

As a tour guide, it is your responsibility to provide your guests with an informative and engaging experience. This requires thorough research and gathering of information about the destination you will be showcasing.

Conducting thorough research on a destination is crucial in order to provide accurate and up-to-date information to your guests. It also helps you to create a well-rounded and comprehensive tour that covers all the important aspects of the destination. Start by identifying the key attractions, historical sites, and cultural landmarks of the destination. This will give you a framework to work with and ensure that you do not miss any important information. Utilizing different sources for information is essential in order to get a well-rounded understanding of the destination. While guidebooks and online resources are a good starting point, it is important to also explore other sources such as local newspapers, magazines, and blogs. These sources can provide you with insider knowledge and hidden gems that may not be mentioned in mainstream guidebooks. Interviewing locals and experts is another valuable way to gather insider knowledge about the destination. Locals can provide you with personal anecdotes and insights that cannot be found in any book. Experts, such as historians and cultural experts, can provide you with a deeper understanding of the destination’s history and culture. When conducting interviews, it is important to be respectful and ask open-ended questions to encourage the interviewee to share their knowledge and experiences. It is also important to keep in mind that the information you gather may not always be completely accurate. It is your responsibility to fact-check and verify the information from multiple sources to ensure its credibility. This will also help you to avoid any misinformation or outdated information. In addition to gathering information, it is also important to understand the cultural and social norms of the destination. This will help you to avoid any cultural faux pas and ensure that your tour is respectful and inclusive of all guests. Incorporating local language and phrases into your script can also add a personal touch and make the tour more immersive for your guests. This can be achieved through your interactions with locals and through your research on the destination’s language and dialects.

Crafting a Compelling Narrative:

As a tour guide, your main goal is to provide an unforgettable experience for your guests. One of the key elements in achieving this is by crafting a compelling narrative through your script. A well-written script can make all the difference in engaging and captivating your audience, and incorporating historical and cultural context can add depth and authenticity to your tour.

Elements of a Good Story:

Every great tour has a great story at its core. A good story has the power to transport your audience to another time and place, and create an emotional connection with the destination. To craft a compelling narrative, your story should have a clear beginning, middle, and end. It should also have a central theme or message that ties everything together.

Techniques for Engaging and Captivating an Audience:

One of the most important techniques for engaging and captivating an audience is by using descriptive language. Paint a vivid picture with your words, and use sensory details to bring the destination to life. Another effective technique is by incorporating humor and personal anecdotes into your script. This will not only keep your audience entertained, but also make them feel more connected to you as a guide.

Incorporating Historical and Cultural Context into the Script:

Incorporating historical and cultural context into your script is crucial for providing a well-rounded and informative tour experience. This can be done by researching the destination thoroughly and including interesting facts and stories about its history and culture. It’s also important to consider the perspectives of different cultures and present them in a respectful and accurate manner.

Utilizing Visual Aids:

Visual aids can greatly enhance the tour experience and help your audience better understand the destination. Choose visuals that are relevant to your story and use them strategically throughout your tour. This can include photos, maps, videos, and other interactive elements. Just be sure not to rely too heavily on visual aids and remember to still engage with your audience through your words.

Practicing and Refining the Script:

As the saying goes, practice makes perfect. It’s important to rehearse and refine your script before each tour. This will not only help you remember your lines, but also give you the opportunity to make any necessary revisions. Seeking feedback from colleagues or even your audience can also help improve your script and delivery.

Dealing with Challenges:

No matter how well-prepared you are, unexpected challenges may arise during a tour. This could be anything from bad weather to a disruptive guest. As a tour guide, it’s important to stay calm and adapt your script accordingly. This could mean changing the route or adjusting the content to suit the audience. Remember to always remain professional and keep the tour engaging and interactive.

Role of visuals in enhancing the tour experience:

Visual aids can help bring your stories to life and make them more engaging and memorable for your audience. They provide a visual representation of the information you are sharing, making it easier for your guests to understand and retain the information. This is especially important for tours that involve historical or cultural information, as visuals can provide a better context and help guests visualize the past. In addition, visuals can also help break the monotony of a long tour and keep your guests interested and engaged. This is especially useful for tours that involve a lot of walking or traveling, as it gives guests something to look at and focus on while they are on the move.

Choosing the right visuals for different types of tours:

The type of visuals you use will depend on the type of tour you are conducting. For example, if you are leading a nature or wildlife tour, using photographs or videos of the flora and fauna in the area would be more appropriate. On the other hand, for a historical tour, you can use maps, illustrations, or photographs of the historical sites you are discussing. It is important to choose visuals that are relevant to the information you are sharing and are of good quality. Low-quality visuals can be distracting and take away from the overall experience. If you are using photographs, make sure they are clear and well-lit. If you are using videos, ensure they are of high resolution and have good audio quality.

Script Examples for Tour Guiding

Ladies and Gentlemen,

We welcome you to the very heart of this gorgeous city! Hello! My name’s John Your friendly guide throughout the entire day. I’m here to help make your trip as interesting, informative and unforgettable as is possible.

When we embark on our journey Let’s take some time to take in the vast weaving of history, culture and the beauty that makes the place we’re visiting so special.

The first stop on our tour is the stunning”[Insert Name of Landmark],” the place where both history and design blend together seamlessly. It was built in the year [year], this iconic building is a testimony to the rich history of [City’s Name]. When you walk through its halls of grandeur be sure to look at the exquisite details in the walls. Each telling a tale that is unique to it.

After that, we’ll travel toward the lively [Insert Name] Then, we’ll head to the vibrant [Insert Market Name]. It is known for its lively energy, the market has an assortment of products from local vendors including hand-crafted items and mouth-watering street food delight for the entire senses!

The journey takes our group to the peaceful natural site of [Insert Park (or Natural Site NameThis is known as the [Insert Name of Natural Site or Park]. Within the hustle and bustle of city life the park is the tranquility of a retreat. Make sure you take photographs of the amazing panoramas that it provides.

Through our journey I would like to encourage everyone to inquire about your questions, engage with people from the area, and fully immerse yourself in the amazing experience that the city of [City’s Name] can offer. Keep in mind that travel isn’t only about exploring new destinations but also experiencing different flavors, cultures and views.

When we go on our journeys with each other, we must respect the customs and values of our city and leave just footprints, and only take photographs.

We thank you for allowing us to serve to be your guide into the city’s heart. [City’s Name]. Relax, sit back and let’s build memorable memories throughout this incredible trip!

All the best to everyone,

Enjoy this thrilling adventure through breathtaking scenery as well as the captivating tales of our city that we adore. I’m John Your reliable tour guide and your travel companion for this journey.

While we set off on this adventure, let’s take in the beauty and vitality that’s essential to our location.

The first place we visit is the breathtaking [Insert Landmark’s Name], which is a gem that crowns this town. It was built in the year [yearit was completed in the year [Year], its beauty and architectural splendor is a testament to the city’s rich history. When we stroll through its streets, let every stone tell tales from the past.

We’ll then make through the bustling “Insert Name of Market The next step is to visit the bustling [Insert Market Name here]. The market in the city is its center of activity, with a pulsating rhythm and vibrant colors. There’s an abundance of treasures from the local area, tasty food, and cheerful people. Do not be afraid to bargain at times, it’s an element of fun!

Then we’ll retreat in the calm embrace of the [Insert Park or Nature Site Name the name of a park or natural site. The city’s tall buildings are a distant memory the natural oasis offers an oasis of tranquility. Make sure you take some time to take in the stunning views that it provides.

Through our travels I would like to encourage that you share your thoughts as well as ask questions and completely immerse yourself in the journey. It’s as much about people and the culture and traditions as destinations.

Happy day fellow adventurers,

We’re excited to share our journey across the breathtaking views and rich past of this fascinating city. This is my guide today We’ll discover the many stories that make the city so special.

The journey starts at the iconic [insert landmark’s name]. The Landmark’s Name. The architectural wonder, constructed in the year [year], is an emblem of the city’s strength and creativity. When we wander its magnificent halls, each part tells an era that has passed.

We’ll then dive right deep into the center of the city, which is the bustling [Insert Name of Market. It’s a sensory blast of sights, sounds and smells. From hand-crafted crafts to tempting local food, it gives you an insight into the life of our town. Meet the sellers their stories are equally as vibrant as the products they sell!

There, we’ll be able to be able to relax in the peaceful surrounding of the [Insert Park Name or Natural Site Name]. The tranquility of this oasis in bustle of the city is the perfect setting for reflection. Make sure to record beautiful views through your camera and within your minds.

While we travel throughout the city, you are at ease to ask questions, talk about your experiences as you immerse yourself into the culture of the city. Keep in mind that travel involves a collection of experiences not only photographs.

Respecting the city’s heritage as well as the natural environment is essential to the journey we are on. Make sure we don’t leave a footprint behind and preserve its beauty for the next visitors.

We thank you for choosing our company to help you navigate the city’s heart. [City’s Name]. Relax and keep your eyes open and let’s create this adventure a treasure-trove of memories that will last forever!

Hello, esteemed explorers,

Welcome to all in our first foray to the intriguing places and intriguing the history of this fascinating city. Your guide for the day I am able to promise you a rewarding adventure filled with exciting explorations.

The first place we’ll visit today is the legendary [Insert Market Name]. The architectural marvel, built in the year [Year], serves as a resounding representation of our city’s imaginative energy and historic depth. While we wander through its magnificent areas, every corner holds an interesting story to tell and a part of the past to tell.

We’ll then dive into the bustling chaotic city’s center The [Market Name]. The market’s bustling activity is an explosion of colors scents, sounds, and colors. There are a variety of traditional crafts, exotic food and friendly smiles. Get to know the locals. their stories add layers to the story of the city.

After that, we’ll move on towards the serene ambiance of the [Insert Park or [Nature Site Name] Then, we’ll move to the tranquility of [Insert Park or Natural. With the bustle of city life it’s a tranquil oasis that is a welcome respite. Be sure to take in the magnificent views that unfold.

Throughout the trip don’t be afraid to inquire, offer experiences, or immerse yourself within the local culture. It’s all about learning. involves absorbing new perspectives and new perspectives.

While we discover the charm of our city we must remember to cherish the city’s traditions and preserve the natural beauty of its surroundings. Leave only footprints and cherish the precious memories.

Thank you for trusting us to guide you through [Name of the City]. Get ready to be overwhelmed and let’s create a collection of unforgettable memories together!

Welcome to all on our journey through the captivating places and intriguing the history of this fascinating city. As your tour guide today I am able to promise you a rewarding trip filled with wonderful experiences.

The first place we’ll visit today is the famous [Insert Landmark’s Name]. This magnificent structure, which was built in the year of [Year], is regarded as a enduring representation of our city’s artistic spirit as well as its historical profundity. When we walk through its vast spaces, each one has an interesting story to tell, a bit of history that we can share.

We’ll then dive into the bustling urban chaos market, which is the market. [Market Name]. The market’s bustling activity is an awe-inspiring display of scents, colors, and sound. The market is filled with regional crafts, exotic cuisines and friendly smiles. Meet the people who live there, their stories add layers to the story of the city.

After that, we’ll move on into the tranquility of the [Insert Park or Natural Site Name] Then, we’ll move to the tranquility of [Insert Park or Natural. In the midst of the bustling city it’s a tranquil oasis that provides a tranquil respite. Make sure you take time to enjoy the stunning views it offers.

While on our journey don’t be afraid for a chat, impart experiences, or immerse yourself within the local culture. It’s all about learning. is about experiencing new things and new perspectives.

When we explore the charm of our city Let’s not forget to respect the city’s traditions and preserve its beauty and natural splendor. We should leave just footprints and cherish the precious memories.

We thank you for trusting us to guide you through the city of [Name] we are honored to be a part of [City’s Name]. Be ready to be overwhelmed and let’s create a collection of memorable moments!

Intrepid travelers, greetings!

Begin our adventure through breathtaking landscapes and the fascinating tradition of this amazing city. As your tour guide I’m thrilled to join you on this journey filled with fascinating insights.

The journey begins with the magnificent insert landmark’s name of the Landmark. It was built in the year of year this awe-inspiring building is an example of the city’s creative talent and the strength of its past. When we travel its long avenues, every intricate element is a relic of past times.

Then we head to the bustling heart of the city. It’s the lively [Insert Name of Market]. The bustling marketplace offers a variety of hues scents, sounds, and colors. From handmade souvenirs to delectable local food, it offers an authentic glimpse of the city’s life. Do not be afraid to interact with locals, their stories add an interesting color to the story of the city.

We then retreat in the calming surroundings in [Insert Park or Nature Site Name]. In the midst of a city’s constant tempo it is a tranquil spot that provides a respite. Take time to take in the breathtaking views which open up in front of your eye.

While we travel, you are welcome to ask questions, discuss your experiences as you immerse yourself within the culture and ethos of the city. Travel is, after all, an opportunity to gather experiences, not merely snaps.

While we weave the fascinating tapestry of our city we must pledge to respect its traditions and preserve its stunning beauty. We must ensure that our footprints remain only temporary, yet our memories last forever.

We thank you for trusting us with your exploration of the city’s name. Get ready for a thrilling trip and let’s create the most unforgettable memories!

Hello, adventurous souls,

Enjoy our thrilling journey through the fascinating corners of this amazing city. Your tour guide is me I’m thrilled to guide you on an adventure that is filled with amazing sites and treasures from the past.

The first stop is the stunning [Insert Landmark’s Name]. It was built in [year] the building represents our city’s culture as well as its long and rich heritage. When we stroll through its sprawling halls, every corner and cranny tells an intriguing tale from the past.

We’ll then explore the vibrant heart of the city: the bustling marketplace named [Insert Market Name]. This lively market provides a visual explosion of smells, colors and sound. There is a variety of traditional products, delicious cuisines and smiling faces. You are welcome to interact with the vendors in town and their stories add a personal element to the story of the city.

We’ll then move into the serene setting of [insert Park or Nature Site Name], Then, we’ll move to the tranquil setting of [Insert Park or Natural. Within the hustle and bustle of city life it offers an opportunity to enjoy a quiet moment. Do not forget to enjoy the breathtaking views it provides.

While we travel I would like to encourage people to inquire to share your thoughts, offer insights as well as fully enjoy the unique atmosphere of your city. It’s true that traveling involves soaking oneself in different perspectives and experiences.

While we explore the charm of the city we must remember to honor its customs and safeguard the beauty of nature. We must ensure that we leave just footprints and bring back an incredible collection of treasures.

We thank you for choosing to join us in exploring the city of [City’s Name]. Make sure you buckle up to embark on an exciting journey in creating an album of memorable moments with you!

Tips for creating visually appealing and informative presentations:

Keep it simple: Avoid cluttering your presentation with too much information or too many visuals. This can overwhelm your audience and make it difficult for them to focus on the key points. Use a variety of visuals: Mix it up by using a combination of photographs, videos, maps, and illustrations. This will keep your audience engaged and prevent them from getting bored. Use captions and labels: Make sure to label your visuals with relevant information, such as the location or date of a photograph. This will provide context and make it easier for your guests to understand. Use storytelling techniques: Just like your script, your visuals should also tell a story. Use techniques such as before and after photos or a series of images to create a narrative. Incorporate humor: Visuals can also be used to inject some humor into your presentation. This can help lighten the mood and make the tour more enjoyable for your guests.

Use technology: There are many tools and software available that can help you create visually appealing presentations. Practice and rehearse: Just like your script, it is important to practice and rehearse your presentation to ensure a smooth and seamless delivery.  

As a tour guide, your script is your most valuable tool. It sets the tone for the entire tour and acts as a guide for both you and your audience. A well-written and practiced script can make the difference between a mediocre tour and an unforgettable experience for your guests.

Importance of Rehearsing and Practicing the Script:

Rehearsing and practicing your script is crucial for delivering a smooth and engaging tour. It allows you to become familiar with the content, flow, and timing of your script. By rehearsing, you can also identify any areas that may need improvement or clarification. Practicing your script also helps you to become more confident in your delivery. Nerves and stage fright can be common for tour guides, especially when leading a large group. However, by rehearsing and practicing your script, you become more comfortable with the material, making it easier to deliver it with confidence and enthusiasm.

Seeking Feedback and Making Necessary Revisions:

While practicing your script, it is important to seek feedback from others. This can be from colleagues, friends, or even your guests. Their perspectives can provide valuable insights and help you identify any areas that may need improvement. As you receive feedback, be open to making necessary revisions to your script. Remember, your goal is to provide the best possible experience for your guests, and their feedback can help you achieve that. It is also important to keep in mind that your script should be a living document, constantly evolving and improving with each tour.

Incorporating Improvisation Techniques for a More Natural Delivery:

No matter how well-rehearsed and practiced your script is, there may be moments during a tour that require some improvisation. This could be due to unexpected situations, questions from guests, or simply wanting to add a personal touch to your delivery. Incorporating improvisation techniques into your script can make your tour feel more natural and authentic. It allows you to connect with your audience on a more personal level and make the tour experience more engaging and interactive. Some improvisation techniques you can use include storytelling, humor, and asking open-ended questions to encourage participation from your guests. Remember to always stay true to the main points of your script, but don’t be afraid to add your own personal flair to keep things interesting.  

As a tour guide, you are responsible for creating a memorable and informative experience for your guests. However, despite thorough planning and preparation, unexpected situations can arise during a tour that can throw off your script and disrupt the flow of your tour. These challenges can range from weather changes to technical difficulties, and even difficult guests. As a professional tour guide, it is crucial to have strategies in place for handling these challenges and adapting your script to different audiences to ensure an engaging and interactive tour. Handling unexpected situations during a tour requires quick thinking and flexibility. The first step is to remain calm and composed, as your guests will look to you for guidance. For example, if the weather suddenly changes, you may need to adjust the route or find an indoor alternative. If there are technical difficulties, have a backup plan in place, such as using a different device or switching to a different activity. It is also essential to communicate openly and honestly with your guests, keeping them informed of any changes and reassuring them that their experience will not be compromised. Another challenge that tour guides face is adapting their script to different audiences. Each group of guests is unique, with varying interests, knowledge levels, and cultural backgrounds. It is crucial to research and understand your audience beforehand to tailor your script accordingly. For example, if you have a group of history buffs, you may want to go into more detail about the historical significance of a location. On the other hand, if you have families with young children, you may want to incorporate fun facts and interactive activities to keep them engaged. To adapt your script effectively, it is essential to have a broad knowledge of the destination and its history, culture, and customs. This will allow you to make on-the-spot changes and additions to your script to cater to your audience’s interests. Additionally, be open to feedback from your guests. They may have specific questions or interests that you can incorporate into your script to make it more relevant and engaging for them. Keeping the tour engaging and interactive is crucial for a successful experience. A well-written script is a great starting point, but it is essential to keep your guests actively involved throughout the tour. One way to do this is by incorporating interactive elements such as quizzes, games, or hands-on activities. This will not only keep your guests engaged but also make the information more memorable for them. Another tip for keeping the tour interactive is to engage your guests in conversations and encourage them to ask questions. This will make the tour more personal and allow for a deeper understanding of the destination. Additionally, make use of visual aids such as maps, photos, and videos to enhance the tour experience and keep your guests visually engaged.  

Conclusion:

In conclusion, mastering the art of script writing for tour guiding is a crucial skill for any tour guide looking to provide an exceptional experience for their guests. Throughout this blog, we have explored the various aspects of script writing and how it can greatly enhance the overall tour experience. We began by understanding the role of a tour guide and the importance they hold in the tourism industry. We then delved into the responsibilities and qualities of a successful tour guide, highlighting the impact of a well-written script on the overall tour experience.

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How to Write Impactful Real Estate Video Scripts- with Examples

Do videos really sell houses?

Absolutely…

Studies reveal that 73% of buyers and sellers prefer realtors who use real estate videos for marketing.

Imagine there’s a buyer who’s continuously going through countless listings online. Now imagine the same buyer who fortunately saw a video highlighting the property’s features and the neighborhood areas. 

Do you feel the impact? He will surely contact the person who recorded the video. 

People want to buy a home from people they trust. For realtors, building trust is paramount for qualified leads, and videos are ideal for establishing that connection.

Not all of you, as a realtor, are equally comfortable in front of the camera, though. You don’t know what to say or on which topics you should make the videos. 

Well, don’t worry…

With BIGVU AI scriptwriter , you can effortlessly create real estate video scripts on any topic and confidently record with BIGVU teleprompter .

Let’s see how…

Table of Contents:

Why you should use scripts to record real estate videos.

Did you ever re-recorded your video thinking, “Oops, I forgot to mention something important?” It’s frustrating, right?

That’s why 75% of smart realtors use scripts before making videos. Here’s a breakdown of why you should too…

Suppose you’re showing an amazing house, a place with a wonderful kitchen and breathtaking views. But after recording, you realized you forgot to mention a few more outstanding features. 

It happens, right?

Having a real estate video script right in front of you is like having a cheat sheet. It ensures you cover all the must-talk-about features and show off your realtor skills without missing any crucial points.

And guess, what’s next…

They save you from those awkward moments when you’re on camera, trying to figure out what to say next. Instead of stressing about words, you can focus on chatting with your audience. Because let's be real, a viewer who's into what you're saying is more likely to become your next client. 

A good AI scriptwriter makes sure your message is spot-on and super pro. And BIGVU AI Magic Writer helps you do the same for your real estate business. It helps create excellent video scripts for real estate agents to engage their audience, close bigger deals, and build their brand!

With BIGVU, you just have to describe what you want to talk about in your video in a few words. The AI Magic Writer will then create 2-3 compelling video scrips based on your tone and style. 

What else…?

You can also select the length of your script whether short, medium, or long, and enter your unique brand voice to get the output in the same style. 

Let’s now see some examples of real estate video scripts for buyers and sellers with example. And also, how can you create one for yourself in just a few seconds?

7 Video Scripts Ideas for Real Estate Videos (with Examples)

Real estate video script for fsbo (for sale by owner).

Selling a home independently, without a realtor, is no small feat. As a realtor, you must understand the unique challenges your potential clients face, especially FSBO sellers. 

FSBO sellers want to save commissions and therefore they take responsibility for managing the entire sales process themselves. It’s praiseworthy but has its limitations- from pricing the property right to navigating legal intricacies without professional guidance.

So, how you, as a realtor, should create a video for them? Remember, your script should strike a balance without overshadowing the DIY seller’s efforts. 

Your input in BIGVU’s AI magic writer will be somewhat similar to this- 

“Why you should consider a realtor when selling a home?”

When you enter the same input in BIGVU, you’ll get a few topics as shown below. Pick up anyone and hit the ‘generate’ button to get your complete video script.

For this example, we’ve gone with the second point- “How a realtor can help you price your home correctly?”

And we’ve got the below script as an output-

"When it comes to pricing your home correctly, a realtor can be your biggest ally. They have the knowledge and experience to analyze market trends and compare similar properties in your area. With their expertise, they can accurately assess the value of your home and help you set the right price. This will not only attract potential buyers but also ensure that you get the best price for your property. So, don't underestimate the importance of working with a realtor when it comes to pricing your home!"

Now, you can change and play with different inputs and outputs and select the one that best suits your topic. 

Check out this informative video where Kami Hall assists FSBO sellers by sharing valuable insights on negotiation strategies and terms to consider when selling your house.

Real Estate Agent Introduction Video Script

In the real estate business, the sale only happens when you successfully make a long-lasting impression through videos. And the ‘about me’ or ‘self-introduction’ type of video is your goldmine ticket for that.

Interestingly, 9% of all real estate video scripts generated through BIGVU focus on realtor self-introduction.

Typically, these videos follow a similar structure- your name, the real estate group you represent, years of experience, your unique qualities, driving force, and a crystal-clear call to action. These videos last between 30 seconds to 1 minute. 

Why are these videos crucial?

People prefer doing business with individuals they connect with. Your "About Me" video serves as a virtual handshake, allowing potential clients to know, like, and trust you. Highlight your background, achievements, certifications, and qualifications to showcase your expertise.

Remember, viewers want to know who you are and, more importantly, what you can do for them. So your realtor self-introduction script that you can use in AI magic writer will be similar to this-  

“Hi, I'm [Your Name], a member of [Real Estate Group]. With [X] years of experience, I bring [Unique Quality] to every transaction. I ensure you find your dream home or sell your property seamlessly. Call me today!"

When we entered the same input in BIGVU AI writer, we got a few excellent results like these-

“Hi, I'm Utkarsh Jaiswal, a member of the YYYY Real Estate Group. With 5 years of experience in the industry, I bring Unique Quality to every transaction. Whether you're looking to buy your dream home or sell your property seamlessly, I am here to assist you every step of the way. My knowledge of the market, attention to detail, and dedication to my clients sets me apart. So why wait? Call me today and let's make your real estate goals a reality.”

Important Tip- Keep your video scripts conversational, genuine, relatable, and actionable – you never know when that 60 seconds will turn a viewer into your next satisfied client.

Watch as Alex Kolesar beautifully introduces himself, sharing his background and motivation for being a realtor in this video.

Scripts for Real Estate Agents for Selling Through Their Unique Philosophy

As a realtor, you must think what’s your selling philosophy?

Start by reflecting on what truly matters to you in the real estate business. And then craft your video script based on that. 

For example, let’s say you believe in a three-step approach- promote, present, and price . You should now emphasize working with clients who share similar values and expectations. Your philosophy isn't one-size-fits-all. It's a filter that makes sure you attract clients who appreciate your approach. 

Now let’s try to weave this philosophy into a compelling video script. Your input in the BIGVU AI writer will be somewhat similar to this-

"Hi there, I'm [Your Name], and I don't just sell homes; I follow a philosophy that revolves around three crucial steps – Promote, Present, and Price. It means you're not just getting a realtor; you're getting a guide through the entire process."

For these types of scripts, use the ‘Tailored sales pitch’ option for better output. 

When we entered the same script in BIGVU, we got the following result-

“Hi there, I'm Utkarsh. Are you a home buyer looking for the perfect home? Well, look no further. With me, you'll not only get a realtor, but a trusted guide who will walk you through every step of the process. Our philosophy of Promote, Present, and Price ensures that you'll have the best possible experience. We understand the needs of home buyers like you, and we're here to help you find your dream home. So why wait? Contact us today and let us help you find your perfect match.”

This way, your video script becomes an expression of your philosophy and it directly resonates with those who value what you bring to the table.

Take a look at this video where Sascha Chatman clearly explains how video Marketing can help You attract leads and grow your real estate business.

Real Estate Script for Buyers

Buying a home isn’t just a money transaction, it’s filled with emotions and aspirations. When you recognize the concerns of homebuyers and make a video that answers their queries, you’ve already taken the initial step of making a trustworthy relationship. 

You may be unaware, but both first-time and repeat homebuyers rank their fear of buying a new home alongside the biggest human fears. There are various factors responsible for it like the fear of not affording their mortgage or taking on debts. 

Your video script should be all about educating your viewers! Some frequent subjects under this category are- 

• When is the best time to buy any property?
• Effect of interest rates on the market
• How to get the best sales agreement, and what to pay attention to?
• Buying your first home - how to prepare?
• The current status of the local market

From the buyer’s perspective, the benefits of working with a realtor should be invaluable. So the first draft of your script should be similar to-

"Hi, I'm [Your Name], your guide to finding your dream home. I'm going to touch on important points such as the best time to buy, interest rates, how to prepare yourself, and many other important aspects.”

We got the following video scripts as an output to help that can guide real estate home buyers.

“Hi, I'm Utkarsh Jaiswal, your guide to finding your dream home. Today, I'm going to share some valuable insights about the real estate market that will help you make the best decision when it comes to buying a house. We'll discuss the best time to buy, current interest rates, and how to prepare yourself for this big step. So, let's dive in and make your dream of owning a home a reality!”

Further, you can talk on different points and generate a script for each of them.

Real Estate Scripts for Sellers

As a realtor, you should understand that when a homeowner decides to sell his/her property, they’re bidding farewell to memories and emotions tied to their home. 

So you’ve to position yourself as their valuable partner in their selling process. Create videos on topics such as neighborhood guides nearby that property or simply record a property tour type of video. 

In neighborhood guides and update videos, you can cover the following topics in your video-

• Nearby hospitals, schools and parks
• Local businesses- such as supermarkets, restaurants, and gyms
• Insider Tips: Conduct interviews with the locals! Include recommendations for hidden gems, off-the-beaten-path attractions, and other must-see places in the neighborhood.

You can start with something like this-

“Here's the walkthrough of the new house in Orlando, Florida. The people here are friendly and helpful. There's a public hospital nearby, schools for children, and parks for meetings and gatherings. The supermarket is just 2 blocks away with nearly all items available. If interested, call me at XXXX-XXXX.”

For these types of videos, where you’re giving your opinion or sharing news, select the ‘My News Flash’ option. Here’s the output, we got-

‍ “Hey everyone, this is Utkarsh Jaiswal, and I'm here to give you a quick update on the new house in Orlando, Florida. Let me give you a walkthrough - it's a beautiful neighborhood with friendly and helpful people. There's a public hospital nearby, schools for the kids, and parks for all your meetings and gatherings. Plus, the supermarket is just two blocks away, with nearly all items available. If you're interested, give me a call at XXXX-XXXX. See you soon!” ‍

Use a tool like BIGVU to add your contact details inside the video. It helps potential clients to get in touch with them to view the property.

Consider this video, as an example, in which Audra Lambert shares valuable tips on how to prepare your house for sale. 

Just Listed Real Estate Video Script

Let’s say you’ve listed a new property. 

You’ve to create a buzz around this new listing through your videos so that this property gets the attention it deserves. 

And how to that? You should create a script that starts with a bang, creates excitement and urgency, and ends with a strong call to action. 

Your script should go somewhat similar to this-

“Hi, I listed your neighbor’s house down the street at [address]. It’s currently going for [listing price]. It’s a [number of bedrooms] bed, [number of bathrooms] bath. Are you interested?”

When we put the same in BIGVU, we got the following output-

“Hey there! Utkarsh Jaiswal here with a quick news update for you. So, guess what? I just listed your neighbor's house down the street at XX Colony. And let me tell you, it's a steal! Currently priced at $YYYY, this property boasts 4 bedrooms and 2 bathrooms. It's definitely worth checking out! So, are you interested? Let me know!”

You can also shoot a property tour video for these ‘just listed’ homes that can act as a complement and provide more clarity to the viewers. 

For example, have a look at this real estate home tour in Chicago. In the same way, you can also make your videos a game-changer by creating 3d virtual tour videos . 

Just Sold Realtor Video Script

Let’s say you’ve recently sold a property. And now you’ve to create a buzz in the same neighborhood so that other sellers get your attention.

After you sell a home, record a video for the potential customers in the neighborhood. This type of video helps you convince people more easily in that particular area. 

Your input will be similar to this- 

“ I recently closed a deal on your neighbor’s place. We had several offers in just three days, selling way above the asking price. Are you considering a move too?”

It generates curiosity and looks like a conversation rather than a sales pitch. To fine-tune it more, we entered the same in BIGVU and got the following result-

“Hi everyone, Utkarsh here. I have some exciting news to share with you today. Just last week, I successfully closed a deal on your neighbor's place. It was incredible how quickly we received multiple offers within just three days, and the property ended up selling for way above the asking price. Now, I can't help but wonder, are you also considering a move? If so, I'd love to chat and help you seize this opportune market. Reach out to me whenever you're ready!”

In this video, Brendan Bartic gave an example of his own used ‘just-sold’ video script which helped him and his team sell thousands of homes.

Remember, the first thing to consider today to grow your real estate brand is to be authentic. Don’t always try to sell.

People hate that…

Instead, understand the pain and problems your clients must be facing and provide genuine solutions through your videos. You’ll always win.

Now that you’ve got a better idea of all the real estate video marketing script ideas, you shouldn’t hesitate to create new videos. Indeed, creating videos in real estate might not be easy in the beginning. It’s over time that you start to get better.

And that’s why we’ve provided ready-made fantastic scripts for all situations for making real estate videos. The best part is that you can customize them, depending on your information, and get the desired output from BIGVU AI Magic Writer.

Remember to add your personality to those real estate scripts, and you’ll keep getting better and better with each video you create.

Good Luck! 

House Tour (2021) - full transcript

Five robbers break into an actress' house but a bloody encounter with the husband leaves two robbers alive. Having no choice, they hide inside the house and discover that everything was planned.

How to write the script for my tour?

A free walking tour is like a play: each word is of vital importance to transmit your speech in the best way and touch the emotions of your travelers. In this post, we will explain how to create an amazing script, which will be the bible of your journey. It will allow you to choose the best content in order to create an incredible experience and receive lots of money.

Before creating the tour script

Before starting to write the script, you should be aware of at least these 2 elements:

• Make sure to have identified all the places of interest (ex: town hall) and topics (ex: gastronomy) that you want to introduce throughout the tour.
• Make sure to have ordered all the places and topics to create your tour itinerary , taking into account a coherent structure and the shortest distance between each stop (max. 2-3 minutes).

If you have any questions about that, we strongly advise you to read this post first to define the itinerary of your tour.

1. Create a great introduction

Think about it as if it were the first few minutes of a movie or the first pages of a book. You have to create the “WOW” effect.

Your tour introduction has several goals:

• Captivate your travelers: you have to show travelers how special this experience will be with you and that it was worth booking. Make it clear that you will exceed the expectations they have.
• Break the ice: travelers don’t know you yet, they don’t know your city, or the other travelers in the group. It’s important to reduce this tension from the beginning.
• Give confidence: You must show your professionalism and credibility so that travelers can trust what you explain.

This introduction is usually short (5 minutes) and is normally structured like this:

• Say hello, welcome them , thank them for booking with you, introduce the tour and get the travelers’ interest.
• Introduce yourself to the group (and sometimes the travelers among them): here you have to show your credibility (experience, studies, time spent in the city …) so that the travelers know that they made the best decision booking your experience.
• Tour structure (key sights) and practical information (duration, if there will be a break to go to the bathroom, the payment concept, …). You make sure travelers know what to expect from you and to show them your professionalism.
• Get travelers’ interest and give time for some practical questions.

Then, in the same place, gurus usually start with their first explanations (most of the time, it’s an historical introduction of the city and the country). This explanation is normally a bit longer than the others (10-15 minutes) and serves to put the context for the rest of the tour. It’s also important to start at the meeting point so late travelers can still join.

2. Balance the types of content 

It’s important to find a balance between the different kinds of content to include in your tour so it’s easy for them to follow you. 

These are the different types of content that your tour must include:

• History: it’s usually the main focus for the content of your tour and helps to introduce the rest of your explanations. In many cases, travelers have already read part of the story before joining the tour in their travel guide or online but it’s important to explain it as travelers expect it and to put everything in context. It can be both the history of a building or monument, as well as the history related to a topic (specific period, important social movement, gastronomy, …).
• Anecdotes and curious legends: that’s what makes the difference for travelers and what they will remember, since it’s usually something that surprises them and that they don’t usually know about. It touches travelers’ emotions and keeps their attention. This kind of content is usually explained after the historical context.
• Customs and recommendations: Travelers who participate in a free walking tour don’t just want to listen to stories. They also want to be able to understand the city as a local, live as a local and go to places that are not as touristy. That’s why it’s important to include some local customs and personal recommendations in your tour.

You can balance the content both from one spot to another and within the same explanation of the place! (Ex: have a moment to talk just about recommendations or include recommendations after an historical overview). 

3. Find the content and write the tour script

Now that you know the type of content you need, it’s time to search for it.

There is no miracle , you will have to read a lot, watch many documentaries, visit many places, talk to the tourist office, experts … and that takes a while.

While doing this research, also consider the following things:

• Keep only the most essential and relevant information: you can talk for hours about some places, so it’s important to select only the most interesting part for the traveler. 
• Open your search beyond the content of the tour: If you read more than the content of your tour, you’ll be able to show to travelers that you are a true professional by answering all their doubts, which often go beyond what you explain on the tour.
• Verify the data: you can’t trust just one single source of information. Cross-check the data to ensure your script’s content is reliable.
• Write in an understandable way for everyone: sometimes travelers don’t know anything about the topics you are dealing with on your tour, so you have to explain it in a simple and clear way and avoid technical words.
• Think of practical information: free walking tours give travelers a general overview of what the city can offer, so they can then visit some places on their own. That’s why it’s important to know the practical information of the most important places in your city and to include them in your tour: opening hours, ticket prices, how to get there, …

4. Think of the best way to explain your stop

Just as you did by selecting the type of content for your tour, you must also balance the different ways of transmitting this content, which will create a much more enjoyable experience.

Maybe you can explain a personal story, or perform a historical event with travelers, even teach them how to prepare a traditional recipe, or make a quiz … You can find more information on this topic by consulting this post on how to create a more interactive tour and in this post on how to create amazing explanations .

In addition, you can include your travelers better by asking them questions , as we explain in more detail here .

5. Create natural transitions in your itinerary

Maintaining the logic between your explanations can be achieved when you have good transitions, because it gives a common thread to the whole tour. Your experience is not just going from one place to another, you have to see it as a set where each explanation tells a story that supports the overall idea of ​​your experience, like a movie with different scenes.

Good transitions allow travelers to better remember key facts and will help make the journey more meaningful. It also helps you memorize your speech better and will keep travelers interested to follow the whole tour.

You have to add these transitions at the end of the stop or when starting the next one. It can also serve to get travelers’ attention and surprise them, as we explain in this post .

6. End the tour with style

The final part of the tour has to be the cherry on top. Like a good movie, the final part is essential and will be the last impression travelers get before paying you. It’s important to make an emotional ending , so travelers realize how awesome this experience has been with you.

Many gurus achieve this by choosing a very special place to end their tour, such as a vantage point with a spectacular view of the city. Others choose a site that is relevant to the common thread of their tour, because of the history of that place.

What is usually said at the end:

• Summarize the most important elements of the tour , show travelers that the experience was amazing and that they have learned a lot with you.
• Give options on things to do after the tour.
• Remember that they will receive an automatic email from GuruWalk to leave a review on your profile and explain why it’s so important they do so (it allows you to get more bookings).
• Thank them and wish them a good stay.

If they give you an applause, it means that the tour and its ending have been a success. 

7. Control time, practice and improve the tour script

Remember, the best free walking tours last between 2 and 3 hours. Shorter than that, travelers will feel that the experience was not complete and longer, you will tire them out too much and they will end up bored.

With Google Maps, you can approximate the time you will need to walk. In this example of an itinerary in Brussels, which is a 2-hour tour, you walk about 40 minutes, leaving 1h20 to tell stories. Only the main stops are represented there, but there are about 10 stops, which makes 10 minutes per stop, taking into account that the first stop is usually longer, so it’s fine.

So, you can put a timer so that each stop on your script is no more than 10 minutes. It is not an absolute rule. There are places that require more time and others less.

Now that you’ve added or removed content from the tour script, it’s time to practice it at home and learn it well.

Once you have it ready, practice it with a friend or family member in real conditions. This person can also give you valuable feedback to improve your speech. Look at the time before starting the tour and halfway through the tour, verify your progress at the halfway point to make sure you are on target. If not, you will have to add or remove content.

You have to constantly review your tour script . With practice, you will realize what is more or less interesting to travelers.

However, keep in mind that the speed of the group is always different. So you have to identify less important explanations or places that you could skip or add to meet the duration of the tour.

It’s important to memorize the tour script perfectly. In front of the group of travelers, you can’t doubt or read something from a notebook. Otherwise, you may lose all your credibility (and money… ).

What’s next? 

Do you have your tour script ready and are you learning it? Before doing your first tours with travelers, check out this post about the most common mistakes when starting as a tour guide and how to avoid them.

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Moscow Metro

The Moscow Metro Tour is included in most guided tours’ itineraries. Opened in 1935, under Stalin’s regime, the metro was not only meant to solve transport problems, but also was hailed as “a people’s palace”. Every station you will see during your Moscow metro tour looks like a palace room. There are bright paintings, mosaics, stained glass, bronze statues… Our Moscow metro tour includes the most impressive stations best architects and designers worked at - Ploshchad Revolutsii, Mayakovskaya, Komsomolskaya, Kievskaya, Novoslobodskaya and some others.

What is the kremlin in russia?

The guide will not only help you navigate the metro, but will also provide you with fascinating background tales for the images you see and a history of each station.

And there some stories to be told during the Moscow metro tour! The deepest station - Park Pobedy - is 84 metres under the ground with the world longest escalator of 140 meters. Parts of the so-called Metro-2, a secret strategic system of underground tunnels, was used for its construction.

During the Second World War the metro itself became a strategic asset: it was turned into the city's biggest bomb-shelter and one of the stations even became a library. 217 children were born here in 1941-1942! The metro is the most effective means of transport in the capital.

There are almost 200 stations 196 at the moment and trains run every 90 seconds! The guide of your Moscow metro tour can explain to you how to buy tickets and find your way if you plan to get around by yourself.

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Home & House Stagers in Elektrostal'

Location (1).

• Use My Current Location

Popular Locations

• Albuquerque
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• Elektrostal', Moscow Oblast, Russia

Professional Category (1)

• Accessory Dwelling Units (ADU)

Featured Reviews for Home & House Stagers in Elektrostal'

• Reach out to the pro(s) you want, then share your vision to get the ball rolling.
• Request and compare quotes, then hire the Home Stager that perfectly fits your project and budget limits.

A home stager is a professional who prepares a house for sale, aiming to attract more buyers and potentially secure a higher selling price. They achieve this through the following techniques:

• Rearranging furniture to optimize space and functionality.
• Decluttering to create a clean and spacious look.
• Making repairs to address visible issues.
• Enhancing aesthetics with artwork, accessories, and lighting.
• Introducing new furnishings to update the style.

Their goal is to present the house in the best light. Home stagers in Elektrostal' help buyers envision themselves living there, increasing the chances of a successful sale.

• Decluttering
• Furniture Selection
• Space Planning
• Art Selection
• Accessory Selection

Benefits of the home staging in Elektrostal':

• Attractive and inviting: Staging creates a welcoming atmosphere for potential buyers.
• Faster sale: Homes sell more quickly, reducing time on the market.
• Higher sale price: Staging can lead to higher offers and appeal to a wider range of buyers.
• Showcasing best features: Strategic arrangement highlights positives and minimizes flaws.
• Stand out online: Staged homes capture attention in online listings.
• Emotional connection: Staging creates a positive impression that resonates with buyers.
• Easy visualization: Buyers can easily picture themselves living in a staged home.
• Competitive advantage: Staging sets your home apart from others on the market.
• Affordable investment: Cost-effective way to maximize selling potential and ROI.
• Professional expertise: Experienced stagers ensure optimal presentation for attracting buyers.

What does an Elektrostal' home stager do?

What should i consider before hiring an interior staging company, questions to ask potential real estate staging companies in elektrostal', moscow oblast, russia:, business services, connect with us.