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Rajasthan Tourism’s new logo brilliantly captures the essence of the state

Rajasthan cm vasundhara raje recently unveiled the new logo through a video on facebook and youtube..

The land of deserts, camels and colours — Rajasthan — is wooing tourists with a brand new logo and campaign.

Rajasthan Chief Minister Vasundhara Raje recently unveiled the new logo in a Youtube and Facebook video, which is a combination of breathtaking sand art and stop-motion photography.

Watch the video here .

The hashtag for the state tourism is #MyRajasthan, and the tag line ‘Jaane Kya Dikh Jaye’ works well with the TVCs that accompany the campaign. It can be inferred that through its tag line, the state tourism is also trying to showcase the versatility of the destination that has long since been the go-to place for most tourists from across the world.

Watch one of the TVCs here .

The campaign has been designed by Ogilvy and Mather, the same agency that had previously come up with the brilliant ‘Hindustan ka Dil Dekho’ campaign for Madhya Pradesh tourism.

• Rajasthan Tourism

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Rajasthan Tourism gets a brand new logo and website

In a bid to increase tourist footfalls in the state, rajasthan tourism launches a new tourism campaign..

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Rajasthan Tourism has literally relaunched themselves with an all new look. The state tourism board has launched a brand new logo, a fresh website, and an entirely different URL for their official portal.

According to recent media reports, all of this is a part of a new tourism campaign that has been launched by the state government in a bid to double the annual footfall of international tourists from 1.5 million to 3 million by the year 2020. Even though the larger objective is to draw foreign tourists, the Government of Rajasthan is also aiming to increase domestic visits from 33 million to 50 million tourists on an annual basis.

Also read: Offbeat Jodhpur: Gardens, camel reserves, and lakes

The new Rajasthan Tourism website tourism.rajasthan.gov.in opens with attractive photographs of the most picturesque tourist spots around the state. The new website also provides a better user experience with the most useful links easily available on the home page. While there are Discover, Experience, and Plan help travellers zero down on their choice of destination and plan their entire trip, the links available towards the bottom of the page provides an easy access to the most popular experiences that Rajasthan offers. Published By: AtMigration Published On: Jan 18, 2016 --- ENDS ---

Rajasthan Tourism

Ogilvy brought with them various visual interpretations of Rajasthan in their brief. This is a region with many interesting stories and so many different facets. The innumerable fables, myths and folklores that the place carries is fascinating. The tagline ‘Jaane Kya Dikh Jaaye’ reflects the idea that every time one visits Rajasthan, they take home with them their own unique version of the state. With this sentiment in place, Suresh was not sure if simple linear animation would do the trick. This is when the idea of shape shifting came to him. Shape shifting is also very characteristic to sand dunes as they exist in a certain shape one day and are gone the next.

But how do we showcase the shape-shifting? Characteristics that made Rajasthan stand out were listed out, from the beautiful music, to the colourful attire and architecture to the vibrancy of their people. But while this describes most of India, we wondered what the one thing is that really makes Rajasthan unique?

Well, it is the only desert in the country.

Thus was born the idea of showing the beauty of Rajasthan through shape-shifting sand.

Govt of Rajasthan

DATE | DURATION

Creative director, creative agency.

Rajasthan, famous for its vast lands and breathtaking destinations, has always been a tourist hotspot. But when it dropped its nationwide tourism rankings in 2015, the Government of Rajasthan decided to take a cue from its neighbour Madhya Pradesh and launch an advertising campaign. After a long interval of 25 years, Rajasthan was, for the first time, marketing its brand. Ogilvy created a clever new logo with the tagline ‘Jaane kya dikh jaaye’ (‘you never know what you might discover’), and approached us with the requirement of a basic logo animation film.

The simple and indigenous logo juxtaposed two unique elements that represented Rajasthan – a couple of birds and two seated camels – which together form the shape of a moustache, something most men in the state proudly wear. In fact, the man holding a record for the longest moustache in the world is from Rajasthan! The logo was true to the soul of Rajasthan, and we knew a few seconds of animation would barely do it justice. So we suggested a signature film that would lead to the logo reveal.

Seoul Metro International Subway Film Festival (SMIFF) 2016 – Official Selection 10th Tehran International Short Film Festival – Golden Prize, Best Commercial California International – Best Commercial 2016 5th Mumbai International Film festival 2016 – Official Selection Digicon India 2016 – Audience Choice FICCI – BAF Awards 2016 – Animation Ad Film Wiesbaden International Festival of Animation 2016 – Official Selection Bucheon International Animation Festival (BIAF) 2016 – Official Selection Muse Creative Awards – Platinum Award 2015 6th Dada Saheb Phalke Film Festival 16 – Official Selection

This was not a job that was budgeted for. It was never to be of this scale. The opportunity wasn’t brought to us, we were creating it for ourselves. This meant that not only would we have to convince our friends at Ogilvy of the concept, but also have them convince the Government of Rajasthan. We did a bunch of explorations and created a complete storyboard in 2D and put it in a docket. Explaining a concept that’s never been executed before wasn’t easy because we had no point of reference to help the client visualise. We relied heavily on the Ogilvy team and backed it up with this docket, fingers crossed.

The Ogilvy team was successful, but came back with an insane timeline. We were given 5 weeks to deliver the final film. It was this tight deadline that led us to the innovation

The final 2D version of the film was made before starting work on the animation process. We didn’t have time for mistakes. This 2D cut ensured little room for errors during production and finished the work in time. Another challenge was to create frames out of sand and keep all the frames consistent. Every time the sand was sculpted, there would be no reference of the previous frame.

To tackle this, we created laser-cut stencils, on top of which we padded clay and then layered sand on top of that. The entire sculpture was then laid out on the sand table and merged into the sand. The process was long and tedious, but a precise one which saved us a lot of time. Time as a constraint turned out well for us! Clients, do NOT take note.

Conceptualisation & Direction: Suresh Eriyat Producer: Nilima Eriyat Production House: Studio Eeksaurus DoP: Srinivas Reddy Music: Sameer Uddin & Rajat Dholakia Singer: Rajnigandha Shekhawat Voice effects: Ananya Eriyat Colorist: Navin Shetty Sound Engineer: Arun Castro

Agency Credits Creative Agency: Ogilvy & Mather Executive Chairman and Creative Director, Ogilvy South Asia: Piyush Pandey Rajasthan Tourism Logo Design : Mahesh Gharat Group Creative Directors: Mahesh Gharat, Azazul Haque Creative controller: Hemal Sirsikar

Client Servicing Senior Vice President: Vivek Verma Group Account Manager: Pooja Jaggi

Team Studio Eeksaurus Project Lead: Rajib Mandal Associate Director: Bargav Sridhar Editor: Tintu K Philip Visual Design: Rajib Mandal & Ranjit Mandal Layout Design: Ranjit Mandal & Rajib Mandal Research: Rajib Mandal, Ranjit Mandal, Bargav Sridhar

Sand Animation Lead animator: Dhimant Vyas (Tata Interactive Systems Ltd.) Animator: Rajib Mandal (Studio Eeksaurus) Tata Interactive Systems Team Lead: Manisha Mohan Project management (TIS): Reena Shah

Pre-production Rajib Mandal, Ranjit Mandal, Bargav Sridhar, Dhimant Vyas, Sanjay Patkar, Sailesh Chindarkar, Ramesh Jadhav, Rishy Benjamin Jacob 2D Animation: Rajib Mandal Clay modeling & sculpting: Sanjay Patkar, Sailesh Chindarkar, Ramesh Jadhav, Rishy Benjamin Jacob, Aditya Raje, Keyur Patel, Moshin Hakim Clean Up: Sanjay Patkar, Sailesh Chindarkar, Ramesh Jadhav, Rishy Benjamin Jacob, Rajib Mandal Visual Effects: Nilesh Dhore, Debojyoti Roy Chowdary, Anik Roy, Vijay Rana Compositing: Nilesh Dhore, Mohammed Azeem Production Coordination: Divya Sangle, Bargav Sridhar Post production Coordinator: Jivan Gaikwad Production support: Uttam Jethihore, Sachin Mokal, Prashanth Kamble, Sushma Malkar

The film earned publicity internationally. Despite it not being part of the initial plan, it was aired on TV and done so extensively. The Rajasthan Chief Minister Vasundhara Raje shared it on her social media before we even delivered the final file to her! The imagery from the film was used in various interesting ways by Ogilvy and the whole campaign was a grand success. The film won us a D&AD Pencil, the first for Indian animation.

Our true moment of prestige, however, happened when acclaimed animators called us to ask if the film was made with CGI.

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‘Padharo Mhare Desh’: Rajasthan govt reverts to old tourism slogan

The previous bjp government had replaced the grand old campaign slogan ‘padharo mhare desh’ (welcome to my land)and introduced ‘jaane kya dikh jaye’ as the new slogan for rajasthan tourism in 2016..

In an order issued on January 25, the Congress government in Rajasthan has rolled back the previous BJP government’s order and replaced the tourism slogan ‘ Jaane Kya Dikh Jaye ’ with the state’s old tourism slogan ‘Padharo Mhare Desh’. The state Tourism Department has also added ‘Rajasthan - The incredible state of India’ in the department logo, along with ‘Padharo Mhare Desh.’

Ever since it formed the government in Rajasthan , the Congress has been working on changing the previous government’s decisions such as renaming the Atal Seva Kendra with its old name Rajiv Gandhi Seva Kendra. It has also tabled a bill in the state assembly to remove the education eligibility clause from PRI (Panchayati Raj Institutions) elections and reintroducing direct election of mayor. The state government is also cancelling inactive MoUs inked in Resurgent Rajasthan.

The previous BJP government had replaced the grand old campaign slogan ‘Padharo Mhare Desh’ (Welcome to my land) and introduced ‘Jaane Kya Dikh Jaye’ as the new slogan for Rajasthan tourism in 2016.

The Tourism department’s January 25 order also directs that the new logo be used.

Also read: Beautiful Padmini, a queen in history or a poetic fantasy?

“Padharo Mhare Desh is Rajasthan tourism’s traditional logo and connects with the state’s tradition and culture. Changing it to ‘Jaane Kya Dikh Jaye’ (JKDJ) makes no sense. The previous government spent a huge amount of money for the new slogan just to oblige an advertising firm,” said Vishwendra Singh, state Tourism Minister.

Singh said, “To make foreign tourists feel welcomed and connected, the department is seeking suggestions from people for a slogan in English through online and by word of mouth.”

He said, “Our tourism policy as promised in the manifesto will be ready in another 20 days and will focus on tourists, facilities, services etc.”

Also read: Bhangarh: The curse of a Tantrik

The Minister said a joint committee has been constituted of RTDC officials and member from employees union to identify properties which need to be upgraded and those which are running in losses.

The president of the employee union of Rajasthan Tourism Development Corporation (RTDC) Tej Singh Rathore said, “It is a good decision as Padharo Mhare Desh has made its identity and a good message was there in the tourism sector. Whereas JKDJ failed to make its identity among the tourists and people in the sector.” He added the addition of a line in English will help connect with foreign tourists.

BJP spokesperosn Mukesh Pareek said, “The change of slogan is their thought and we have no objection but it would be good if they continue doing the good work of the BJP government in order to encourage the tourism sector. The record tourist flow in Rajasthan during the previous government should be continued. Changing the name will not bring development but focus on tourism sector will.”

Sachin Saini is Special Correspondent for Rajasthan. He covers politics, tourism, forest, home, panchayati raj and rural development, and development journalism. ...view detail

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Rajasthan Tourism New Logo: Padharo Mhare Desh

Rajasthan Tourism has replaced the slogan ‘ Jaane Kya Dikh Jaye ’ with the state’s old tourism slogan ‘Padharo Mhare Desh’ .It has also added ‘Rajasthan – The incredible state of India’ in the department logo .Rajasthan is famous for deserts, camels and Rajasthani culture thus the new slogan and logo represent state’s tradition and culture.

Also Read: Tourism Logos of Different States

Old logo “Jane Kya Dikh Jaye” was launched in 2016 during BJP goverment but the new government has changed it again back to ‘Padharo Mhare Desh’ as it appeals more welcoming and royal invitation to tourists from all over the world.

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Logo Design Branding with Flavor of Indian Culture

Indian Diaspora has grown immensely around the world. There has been widespread migration of Indian in different parts of the world. It has generated keen awareness about Indian art and culture which has influenced branding or corporate image of multinational companies. The business collaboration of Indian companies with global companies increased multifold with affluence in Indian sub continent. A need for company branding with an Indian touch has developed.

India has become the buzzword in the branding world. In case of anything Indian’s sets the style for company’s brand Image. Whether it is Indian animals like peacock or tiger or Indian Motifs like Paisley or the chakra or lotus, each symbol has its unique significance. The western world is no more ignorant about Indian thoughts and culture. In fact the use of Indian symbols, pattern is considered sophisticated and trendy in the branding styles .

The most important factor which makes Indian symbolism so attractive is the wide and rich diversity of Indian culture .Every region is so different. From the pastel shades of Bengal to the rich vibrant colors used in Rajasthan ,each region has its own individuality. Best the cultural influences there have been varied religious effects also. The ancient Hindu culture ,Mughal culture or the British rule has inspired a lot of artwork and commercial branding.Such an amalgamation of ideas has made Indian art and culture very versatile so that it can be adapted to any global platform.

Indian restaurants, spices, groceries stores, designer fashion wear boutiques and Bolly wood entertainment catering to the NRI population, the world over has contributed hugely to the popularity of Indian branding styles

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How Indian Design logo Connect better to Audience?

Even though we stay in diversity and relish each other’s culture or traditions, it’s a fact when we meet a person with the same language and region we get excited.

We enjoy their company, and this develops a sense of belongingness which leads to a great connection.

As a famous quote says,

“If you talk to a man/woman in a language that he/she understands, that goes to his head. If you talk to him/her in their language, it goes to his heart.”

The same theory applies with Branding as well; Branding builds an emotional response which evokes in a customer. Hence, this is most effective if a brand uses the local language, famously associated elements with India to interact with its audience it will increase the brand recall.

Let’s talk about logo design from the Indian perspective, which can be text, image or combination type. In 1.25 billion of the Indian population, there are only 200 million people who are proficient in the English language.

While half a billion Indians can speak, read and write in Hindi which makes regional language important. Around 43 % of the people residing in rural India say that they would readily adopt the internet if it had content in their local language, it makes MNCs look up and take notice when deciding their branding strategy in a country like India.

The logo is a vital face of the company. Suppose that is not connecting emotionally with the audience. Then you will be losing out a massive area of the target audience, so make sure the authenticity, uniqueness and culturally best representation are rendered.

Each colour and images used in Indian oriented logo design will offer specific meaning which will be associated with Indian feel and emotion.

Also Read: 61 Pharma and Healthcare logo Design for branding inspiration

What bring indian-ness in indian logos.

When we plan any strategy, the first thing we check is “target market and its target audience”, why do we do that? Its simply to offer as per their preferences and style so that it becomes familiar to them.

Same way when you plan to start a business in India and want to develop a brand personality which will be a reflection of our country India then you are on the right track.

India is a country of rich heritage, cultures, traditions, history, languages and festivals; therefore, people have a powerful bond with these elements.

People always like to hear or see what they have been doing and seeing from long. Even global brands are adopting country-wise marketing strategies to appeal to customers and develop a sense of belongingness with the brand.

Few of the quintessential logo styles which will give you the essence of India are Dhaba or the iconic stamp/seals from the time of Indus Valley Civilisation. Few others such as charkha, famous rivers or monuments, word Ram, Ashoka legacy, Nehru jackets or Gandhi topis, the Lux beauty queen commercials or any emperor style elements.

Indian logo should include elements along with a tagline which will stand out even in a global situation where people approach you for being authentic and classic.

We believe in staying connected with your audiences; hence, our professional designers find innovative, creative yet feasible ways to make their work locally relevant, while maintaining the ethos of the global scene.

Some Indian Creative logo design inspired by Indian symbolism and motifs

Aditya Birla – Industrial Group Logo Design

Rising sun is the icon for India as an Oriental super power. Sun signifies power, energy and creative force which is the most suitable icon for one of the premier industrial groupd of the Indian Business

Air India Logo Design

The sun in form of sun flower adds a spirit of positive energy with brightness and vibrancy to the logo of Air India which is an important part of the Indian Travel Industry.

Dabur – Ayurvedic medicine and health company logo design

The Banyan tree has always been a symbol of health and longevity. A perfect symbol for a Ayurvedic medicine and health tonic company which gives a complete natural health care options or Indian market.

Force India – Formula 1 Racing Team Logo

Logo design for Formula 1 racing team where the letter F has been created by using the tricolors of Indian Flag which adds an authentic and patriotic feel to the logo design.

Gujarat Tourism Logo Design

The majestic mane along with lion head creates a powerful logo for Gujarat Tourism. Further along with the royal feel of the lion is the artistic motif of Kathiawari embroidery which create a complete feel for Gujarat Tourism

India Gate Rice Logo Design

Image of India Gate on the logo of a Famous Rice brand is enough to signify its Indian Origins specially in the eyes of the NRIs who have a great demand for all Indian Products

ITC- Hospitality Industry Logo design

This is most modern logo design of the Indian business industry presented in a very creative way. The folded hands in the form of Namaste are presented in a modern stylish format which gives an international feel to an Indian symbol

MP Tourism Logo design

The Tiger of MP forest with the intricate carving of MP temples creates a dynamic logo with its emphasis on diverse and unique culture of MP

National Insurance Company Logo Design

Bright Teal and dark blue colored logo design with a peacock icon imparts this logo a very Indian feel.An insurance public sector company logo design with a creative ethnic feel

Rajasthan Tourism Logo Design

One of the most colorful logo design which represents the vivid culture of Rajasthan with its traditional motifs and vibrant color tones.

Taj Group – Hotel and resort Logo design

The Taj group logo is a combination of Sun and Dome of the Taj with special significance to blending the hospitality traditions of India with its rich heritage.

Tanishq – Gold and Diamond Jewellery Logo Design

A very creative logo with a simulated feel of an Indian script designed in a very stylish and modern way. The logo has a sophisticated sheen which is important for a logo representing most modern collection of Diamond and Gold jewellery collection.

Some more creative logo design inspired by Indian symbolism

Source: in.pinterest.com/pin/426082814727682494/?nic_v2=1a4CJ0vEd

Source: fr.freelancer.com/contest/Design-logo-and-title-text-for-Indian-Restaurant-1406403?w=f&ngsw-bypass=

Source: dribbble.com/shots/1587476–Radhesh-Indian-Restaurant

Source: logo-asia.com/logo-design-339.html

Source: 99designs.com/logo-design/contests/create-logo-indian-food-delivery-762302

Source: kohinoorfoods.co.uk/the-significance-of-incense-in-india/

Source: logopond.com/IrisKusa/showcase/detail/258118

Source: placeit.net/restaurant-logo-maker

Source: telanganatoday.com/cm-approves-handicrafts-logo

Source: behance.net/gallery/10467205/Logo-Design

Source: doordash.com/store/amaravati-indian-cuisine-trenton-648421/en-US

Source: in.pinterest.com/pin/544443042426359920/

Source: behance.net/gallery/3321578/Kashmir

Source: forbesindia.com/article/brand-connect/designer-shivangi-guptas-brand-nazranaa-takes-the-us-indian-bridal-market-by-storm/61563/1

Source: blog.designcrowd.com/article/1091/50-hindi-logo-ideas-for-inspiration

Source: facebook.com/ica.uark

Source: brandcrowd.com/logo-design/details/192114

Source: freelancer.in/contest/I-need-a-logo-designed-for-my-new-indian-restaurant-name-Basmati-and-in-small-below-the-name-homemade-curries-biryanis-1662629-byentry-32546197?w=f&ngsw-bypass=

Source: 99designs.com/logo-design/contests/delicious-indian-food-dhabawalla-restaurant-logo-competition-721213

Source: 99designs.com/inspiration/logos/india

Source: udaipurgraphicsdesigner.com/portfolio-item/indian-travel-plan/

Source: in.pinterest.com/pin/350154939777458750/

3 responses to “Logo Design Branding with Flavor of Indian Culture”

Thanks for sharing Indian creatives. Love it!

Very nice & interesting, I am also plan to start a new business. it helps to get idea about the logo and behind the history. thanku very much your effort is appreciable. Can u tell the Logo design software.

all logos are very good i like dabur logo very much tx

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15,140 Rajasthan Tourism Stock Photos & High-Res Pictures

Browse 15,140 rajasthan tourism photos and images available, or start a new search to explore more photos and images..