travel brochure content

How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

• Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
• Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
• Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
• Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

• Think before you do
• Develop a buyer persona
• Organize your ideas
• Choose the right format
• Write a compelling copy
• Make it visually appealing
• Color outside the lines
• Include branding elements
• Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

One Comment

Leave A Comment Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Related Posts

How to create a catalog in InDesign: designer tips for a smooth process from start to finish

9+ graphic design tools that work wonders in 2024

The online flipbook maker.

Flipsnack © Copyright 2022 – All rights reserved.

Create a digital magazine

Make an online catalog, create a digital brochure, make a digital newsletter, privacy policy, help center.

• Luminar Neo
• Luminar for iPad
• Portrait Background
• Structure AI
• Supercontrast
• Composition AI
• Studio Light
• Water Enhancer AI
• Twilight Enhancer AI
• See All 30+ Features
• Extensions Pack
• Supersharp AI
• Focus Stacking
• Background Removal AI
• Noiseless AI
• Magic Light AI
• Panorama Stitching
• Landscape Photography
• Wildlife Photography
• Portrait Photography
• Family Photography
• Wedding Photography
• Newborn Photography
• Photoediting for beginners
• AI Photo Editor
• Real Estate
• E-commerce Photography
• Food Photography
• About Skylum
• Technology Licensing
• Photo Tours
• Ambassadors
• Affiliate Program

New tools. New look. New possibilities.

Special offer: Up to 83% off

February 26, 2022

ACT NOW! SAVE UKRAINE. DEFEND DEMOCRACY.

Team Skylum

Photography

At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

Russian forces have invaded Ukraine, confirming our worst fears. At this very hour they are attacking us on the streets of many Ukrainian cities.  We are at war.

Skylum was proudly founded in Ukraine, and our core development center is based in Kyiv. At this harrowing time, unfortunately we cannot guarantee the on-time delivery of updates to Luminar Neo. We strive for excellence in everything we do, and we will make sure to further develop and improve Neo and to keep you updated on any news. 

However, today we ask our community for help and support. Here are some details on what has happened and how you can support Ukraine in this difficult time.

!   At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

! Right now, there are missile strikes and bombardment of peaceful Ukrainian cities.   We must hide our families in bomb shelters and protect our land with weapons in our hands as part of the territorial defense forces.

! This disastrous and entirely unprovoked Russian war has already taken the lives of 198 civilians. 33 children have been injured, and 3 have been killed.

! The Armed Forces of Ukraine, young and brave heroes, are fighting all over the country not only for Ukraine but for Peace and Clear Skies in Europe. 

As we write to you from a city under attack, we want to be very clear: This war is not just something you see on TV. It is not happening in some distant lands. It is happening right now here in Ukraine, and the Russian forces who are invading our lands and threatening our families may come to your doorstep one day too if we do not stop them.

Sanctions that world governments are currently imposing are not enough. Russia must be completely isolated from all spheres of the civilized world: the financial system, technologies, sports, culture.  

Here is a list of simple actions you can take to help Ukraine. We MUST unite to quite literally save the world before it’s too late:

- Contact your local representatives and pressure them to provide more support for Ukraine and stricter sanctions on Russia. We need military and humanitarian aid and Russia must be cut off from SWIFT.

- Donate money to humanitarian aid organizations. Find a full list over here:  https://how-you-can-support-ukraine.super.site/  

- Follow the news from official channels. Avoid fake news and disinformation!

Twitter:  https://twitter.com/ZelenskyyUa  

https://twitter.com/DmytroKuleba  

https://twitter.com/Hromadske  

https://twitter.com/DefenceU  

https://twitter.com/backandalive  

Telegram:  https://t.me/Forbes_Ukraine_official  

- Support the Ukrainian Army —  Official Account of the National Bank of Ukraine

We stand together

Please share this information with your community.

#Ukrainians #NATO #Ukraine #StandWithUkraine

Experience the power of Luminar Neo

Did you enjoy this post.

Share it on your social media

Advanced yet easy-to-use photo editor

Most Popular

June 05, 2023

Photo Makeup Mastery: Techniques to Enhance Your Beauty in Photoshoots

July 05, 2023

Joshua Tree Photography: Mastering the Symphony of Light Streaks

November 06, 2023

Make Your Subjects Pop From The Background | Luminar Neo First Look

A special perk for our blog readers.

Get a 10% discount on Luminar Neo and dive into professional photo editing today!

I agree to my personal data being stored and used to received newsletters and commercial offers from Skylum.

Thank you for subscribing.

Your gift is waiting in your inbox!

Skylum Blog

The latest news and updates. direct from Skylum

Use Aurora HDR for free for 14 days.

Sent successfully!

Please check your inbox. We've sent you a copy via email.

Looks like you're subscribed already

This is sad. Looks like you’ve earlier unsubscribed from Skylum emails.

Thank you for downloading Aurora HDR

Preparing your download...

Did your download not start? Dont worry, just click here to try again.

Oops! Something went wrong. Don't worry, just click here to try again.

Step 1 Find & Open Aurora HDR Installer

Step 2 Follow the instructions to install Aurora HDR

Step 3 Enjoy new photo editing experience

Get started for free

Try out Luminar Neo for free for 7 days. No credit card needed.

Please check your email

Make sure it's a valid email address

Unlock Pro-Quality iPhone Photos with Our Free Guide! 📸

Gain instant access to simple yet powerful tips for enhancing composition, lighting, and editing—everything you need to transform your photos effortlessly!

👇 Fill out the form below to receive your guide directly via email.

Curiosity is the doorway to skill

Thank you for your interest! Discover the secrets to pro-quality photos in your guide, waiting in your inbox.

Try the request again later. If the error does not resolve, contact support.

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• This Or That Game
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up

How to Make a Travel Brochure

Last Updated: March 9, 2024 References

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 54 people, some anonymous, worked to edit and improve it over time. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 594,580 times. Learn more...

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

• A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
• If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
• The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

• Travel around the website by yourself and write down what and where the particular amenity is.
• If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
• After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

• Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
• If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
• Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

• Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
• Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
• Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
• Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
• This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

• Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
• Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

• First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
• After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
• This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

• Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
• Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

• Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
• Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
• Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
• Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

• You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
• This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

• You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
• Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
• This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

• To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
• You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
• If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [5] X Research source

• Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
• Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
• This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

• This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
• Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [7] X Research source

Creating the Visuals for Your Travel Brochure

• Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
• Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
• People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [8] X Research source

• To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
• For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

• Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
• If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
• Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

• Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
• If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Travel Brochure Template

Community Q&A

• Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
• If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
• Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

Things You'll Need

• Heavy paper
• Printer (preferably large (business) rather than desktop)
• Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

You Might Also Like

• ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
• ↑ https://www.entrepreneur.com/article/83752
• ↑ https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
• ↑ https://papyrus.greenville.edu/2013/05/on-the-importance-of-a-good-title/
• ↑ https://www.englishdiscourse.org/block.quotes.htm
• ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
• ↑ https://www.computerhope.com/tips/tip30.htm
• ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

About This Article

To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

• Send fan mail to authors

Did this article help you?

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

wikiHow Tech Help Pro:

Level up your tech skills and stay ahead of the curve

• Print Products
• Paper And Substrates
• Coatings, Bindings, and More!
• The Print Dictionary
• Are Your Files Print Ready?
• Design Tips And Tutorials
• Design Inspiration!
• Print Templates
• Print Marketing Strategies
• Running A Small Business
• Marketing 101
• Go To Printivity.com
• Color Copies
• Black and White Copies
• Saddle Stitch Booklets
• Perfect Bound Books
• Spiral Bound Booklets
• Wire-O Booklets
• Business Cards
• Shipping Boxes
• About Printivity Insights
• Sustainability and Treefo at Printivity

The 4 Elements of a Compelling Travel Brochure

Last updated on March 13th, 2023 at 04:05 pm

We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action. 

If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you. 

Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!

What is a Travel Brochure? 

A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool. 

How to Design a Travel Brochure: Template & Layout

When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need. 

To ensure you cover all your bases, make sure you include the following travel flier features:

• Company Name and Logo

Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. 

• Cover Image

It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture. 

• Inside Pages

The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). 

• Contact Details

Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. 

How to Make a Travel Brochure Stand Out 

When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action. 

To ensure that your travel brochure stands out, keep these three tips in mind:

• Avoid Big Blocks of Text

People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.

• Highlight Your Advantages

With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.  

• Have a Clear Call to Action

Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.  

Inspire Wanderlust with Printivity

No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless. 

All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today! 

RELATED ARTICLES MORE FROM AUTHOR

8 children’s book cover ideas to ignite the imagination, how to design a product catalog: examples & tips, the complete guide to real estate brochure design, leave a reply cancel reply.

Save my name, email, and website in this browser for the next time I comment.

Most Popular Articles

3 questions for choosing saddle stitched paper type, what’s the best binding for yearbook printing, how to design for book gutter margins, how to instantly make your perfect bound book stand out, z-fold vs tri-fold: what’s the difference.

wendywaldman: our mission is to deliver informative content

Travel Brochure: A Guide to Crafting an Engaging Travel Narrative

Table of Contents

Introduction

Travel Brochures are ideal for alluring expected voyagers with invigorating stories of experience, shocking photography, and enlightening advisers for nearby attractions. These leaflets come in different configurations, from lustrous flyers to online computerized duplicates, and act as an integral asset for movement organizations, visit administrators, and objections to showcase their administrations.

In this article, we’ll take a top-to-bottom glance at movement handouts and investigate how to make one that stands apart from the group. From characterizing the fundamental components of an effective leaflet to sharing genuine models, we’ll direct you through the most common way of making a connecting with movement story.

The Purpose of a Travel Brochure

The basic role of a movement pamphlet is to showcase an objective or administration to likely clients. It ought to feature the critical highlights and advantages of the area or movement and grandstand the novel selling focuses that separate it from different choices.

A very much-planned travel leaflet ought to likewise motivate the peruser and make a feeling of fervor and expectation for the experience. It ought to convey the feeling of experience and fun that accompanies voyaging and cause the peruser to feel like they are essential for an extraordinary local area of explorers.

Elements of a Successful Travel Brochure

A successful travel brochure should include several key elements that work together to create an engaging and informative narrative. These elements include:

Eye-catching Cover

The front of your handout is the principal thing that potential clients will see, and it needs to quickly catch their eye. Utilize excellent pictures, striking typography, and clear tones to make your handout stick out.

Compelling Narrative

The account of your handout ought to be connecting with and simple to peruse. It ought to recount a story that catches the creative mind of the peruser and makes a feeling of fervor and expectation.

High-quality Images

Pictures are a fundamental part of any movement pamphlet. They ought to be great, outwardly staggering, and catch the embodiment of the objective or action.

Informative Content

The substance of your handout ought to be instructive and furnish perusers with all the fundamental data they need to settle on an educated choice. This remembers subtleties for facilities, attractions, transportation, and exercises.

Call-to-Action

Your handout ought to incorporate an unmistakable source of inspiration that urges perusers to make the following stride, whether that is reserving an excursion, visiting a site, or reaching a travel planner.

Contact Information

Make a point to incorporate contact data for your organization or objective, including telephone numbers, email locations, and web-based entertainment joins.

Real-Life Examples

To inspire your travel brochure creation, let’s take a look at some real-life examples.

Visit Portugal

Visit Portugal’s pamphlet features the country’s one-of-a-kind culture, history, and normal excellence. The cover includes a picture of the famous Cable car 28 in Lisbon, and the leaflet’s story exhibits the dynamic tones and various scenes that make Portugal such a well-known objective.

G Adventures

G Experiences’ pamphlet utilizes staggering photography and strong typography to encapsulate the experience that the organization is known for. The account centers around the feeling of local area and association that explorers experience on G Undertakings’ visits.

Visit Norway

Visit Norway’s handout is an ideal illustration of how to utilize excellent pictures to exhibit a location’s normal magnificence. The leaflet highlights shocking pictures of the Norwegian fjords and features the country’s remarkable culture and open-air exercises.

Tips for Creating an Effective Travel Brochure

Creating a movement pamphlet that stands apart from the opposition and showcases your objective or administration requires cautious preparation and tender loving care. The following are a couple of tips to assist you with making a compelling travel leaflet:

1.         Know your ideal interest group: Before you begin making your pamphlet, it’s vital to realize who you’re making it for. Research your main interest group and design your information to their inclinations and inclinations.

2.         Focus on visuals: words usually can’t do a picture justice, and this is particularly evident about travel handouts. Make a point to incorporate excellent pictures that exhibit your objective or administration in the most ideal light.

3.         Keep it brief: While it’s vital to incorporate all the fundamental data, you would rather not overpower your perusers with an excess of text. Keep your information clear and succinct, zeroing in on the main subtleties. great post to read about Travel Essentials .

How do I make a travel brochure?

To make a travel brochure, start by identifying your target audience and researching the destination or service you want to promote. Choose high-quality images and develop a compelling narrative that highlights the unique selling points of your offering. Make sure to include informative content and a clear call to action.

What is a travel brochure?

A travel brochure is a marketing tool that promotes a destination, accommodation, or activity to potential customers. It typically includes high-quality images, informative content, and a clear call to action.

What is the content of a travel brochure?

The substance of a movement leaflet ought to give perusers all the fundamental data they need to go with an educated choice. This remembers subtleties for facilities, attractions, transportation, and exercises. The story ought to be drawing in and make a feeling of fervor and expectation for the experience.

What is the brochure format?

Leaflets come in different arrangements, from gleaming handouts to online computerized duplicates. The most widely recognized size for a movement handout is A4, however, there are no rigid principles. The arrangement you pick ought to be founded on your interest group and the message you need to pass on. Homepage

Table: Elements of a Successful Travel Brochure

Jasper Bruxner is a passionate and versatile blogger with a keen eye for trends and a knack for crafting engaging content. As the founder of WendyWaldman.com , he has established himself as a trusted resource in a diverse range of niches, including food, tech, health, travel, business, lifestyle, and news. He tends to share the latest tech news, trends, and updates with the community built around Wendywaldman. His expertise and engaging writing style have attracted a loyal following, making him a respected voice in the online community.

Related Posts

Bahamas Travel Visa: What You Need to Know Before Visiting

Introduction Looking to travel to the Bahamas? Learn about the Bahamas travel visa requirements, the application process, and common reasons…

The Benefits of Professional Trailer Service

Keeping company trailers in top condition is essential for fleet managers. This helps them avoid various problems, including safety hazards,…

Traveling on a Budget: Money-Saving Tips for Philadelphia Airport

Traveling can be an exciting and enriching experience but it could additionally position stress on your pockets. Fortunately, with some…

How to make a travel brochure

First things first:

What is a travel brochure?

A travel brochure is a printed or digital publication designed to provide information about a particular destination or travel experience.

These brochures are typically created by travel agencies, tourism boards, or businesses to attract visitors and provide them with information about the destination.

The goal of a travel brochure is to inspire and inform potential travelers, encouraging them to choose the destination for their next adventure.

In this article, we aim to help you with the creation of your travel content, providing some useful tips and considerations to have in mind to start from scratch with your brochure.

Outline the travel brochure

• How to create a travel brochure? - What’s inside a travel brochure? - What to add to the design of a Travel brochure?
• Things to consider when creating travel brochure - Who is your audience? - What to avoid?

Make an online travel brochure

In the first place, it’ll be necessary to select the destination that you’re going to make the content about and investigate its most famous places, culture, traditions, foods, markets, and seasonal events.

Consider when the travel brochure will be distributed. When possible, the best option is to work on different brochures for each season to make it more appealing and useful. For example, you can use summer or winter pictures, warm or cold colors in the design, add more relevant information about events or activities on the dates, and so you can create a brochure with a much more specific context for the traveler.

With that in mind, you then can create an outline of everything you will include on the brochure, and most importantly, you’ll need to verify that the information you’ve collected is trustworthy. Make sure that the sources where you took this information from have comments, reviews, or is an official site.

When someone decides to travel to a city and is looking for a brochure, he most probably has never been there, so you want to ensure that the people reading your content get the best information possible in a straightforward and clear way . You can always add links or references for the reader to expand the information and go deeper.

Use illustrative pictures that will allow the reader to discover the charm of the focal points like monuments, and nature, and have a brief idea of what that place is about. Make sure that these pictures are high quality, and try not to use pictures that don’t show authentic colors. Making a place look better than it is with an overly retouched image will only make the traveler disappointed and blame the brochure or, worse, the brand.

Add maps to your brochure to make it more useful. They could be interactive so your readers can see the places they want to visit and what will be around.

Include recommendations about places where the tourist can eat typical food, where they can go shopping, carnivals, events, etc. And, of course, mention your services, such as if you offer guidance, accommodation, transportation, etc.

You can also contact the best places when you do not offer these specific services. It is usually possible to reach agreements or partnerships with them. Keep in mind that the satisfaction of your reader is more important than the profitability of a partnership.

How to create a travel brochure?

What’s inside a travel brochure.

The cover often features a captivating image or illustration of a key attraction from the destination. It may also include the destination's name and a slogan representing the place.

A brief introduction or welcome message that sets the tone for the brochure and entices readers to explore the destination. This can be about the city, the country, or an introduction to your services.

Add the main destinations. This section must highlight the main attractions, landmarks, and activities that make the destination unique. It may include images, descriptions, and key selling points. Add information about historical facts about the destination.

Add a map of the area to help readers get a sense of the geography and the location of major points of interest. The map can be interactive or have the places highlighted with illustrations. As we mentioned, this will help your readers spend more time looking at the brochure, which will help your brand retention.

Include accommodations , like information about hotels, resorts, and other lodging options in the area, including information about amenities, room types, and contact information.

Descriptions of various activities and entertainment options available in the destination, such as tours, excursions, and cultural events. Here it is necessary to consider when the travel brochure will be distributed in order to include only the events of the specific season and not to overload it with unnecessary information.

Information about local cuisine , popular restaurants, and dining options, including special dishes or culinary experiences unique to the area. When possible talk to someone who lives near the area. Many of the best restaurants are not very public, and your reader will appreciate a good, not-so-well-known place to eat.

Select the appropriate information about transportation . Add details on how to get to the destination, and the most exclusive or affordable ways. This section may also include links to buy transportation tickets. It's something most travelers don't like spending time on.

Make sure to include useful information such as local customs, language tips, currency details, and other practical advice.

It's also a good idea to save some space to add quotes or testimonials from previous visitors, providing positive feedback about their experiences in the destination.

Always include your contact details for the tourism board, travel agencies, or businesses mentioned in the brochure and near the testimonials or in the context of the services offered, allowing visitors to seek further information at the right time.

What to add to the design of a Travel brochure?

The role of a travel brochure design is important to create visually appealing and informative publications. As one, you can use different tools that will prove templates to have somewhere to start with your design, for example you can work with Canva , Venngage , InDesign , among others.

Travel brochure designers are responsible for conceptualizing the visual elements of the brochure. This includes selecting appropriate images, graphics, and layout styles that capture the essence of the destination. For example, using a classic font for an Athens travel brochure, a modern background for a Tokyo travel, or a warm color palette for a Caribean trip.

You should also ensure that the brochure aligns with you branding guidelines to reinforce the brand identity.

The layout and composition of the brochure involves arranging text, images, and other design elements in a way that is aesthetically pleasing and guides the reader through the content logically. For example, you can add "Did you know?" boxes with facts or tips, relevant maps or infographies in-between the text or maybe a layout with testimonials at the bottom of each section.

Choose the right typography for readability and to maintain the overall theme of the design. You should choose two fonts or three at most to keep the design consistent, and it should be very legible in case the traveler is on the move.

Selecting high-quality images that showcase the destination's attractions and atmosphere is key. This is the first thing that will catch your reader attention, and it can be difficult to differentiate from any other travel brochure about the same place. You can be creative by using close-up pictures for what would normally be a landscape. Or combine images of a monument: a small one easily recognizable and a larger one with unusual or uknown details. Including photos of people enjoying activities can also help your reader reflect on what will happen when he gets there.

While designing the brochure you also need to organize information in a structured way. You can emphasize a travel route, a theme, the history behind a place or the importance for quick or long travels. Depending on the research of the destination and the target audience, you must choose the appropriate organization.

When you know the brochure will be printed , using a print-first approach is a good idea. It is easier to make a printed document become digital than the other way around. You need to consider specifications such as paper size, folds, bleed margins, and the minimum resolution of the images you will use. Always keep in mind what sections will become interactive when online. This will help you take the appropiate design decisions early on. For example, a printed map should be large enough to be easily navigable when converted to a Google map in the digital version.

Bring a creative flair to the project, exploring innovative ways to present information to stand out. Add interactions like videos, webs to official sites, typical music of the country, links, among others, this will make the content more interactive and fun to watch for the travelers.

Things to consider when creating a travel brochure.

Who is your audience.

The target audience for a travel brochure can vary depending on the destination, the purpose of the content, and the marketing strategy. However, in general, the primary audience includes:

• Individuals who are considering traveling to the destination
• People who have a general interest in travel
• Bussiness travelers
• Tour operators
• Educational institutions or cultural organizations
• Event planners promoting conferences or special occasions
• National, or local governmental entities promoting their city or region

You don't have to stick to the general category you are targeting. Go as deep as you can researching the target audience:

• Analyze the destination main attractions: Will it attract families? honeymooners, cultural enthusiasts?
• Understand the demographics: Is it a destination for older or younger people? Is it an expensive or luxury destination?
• Think about the travel motivations: Is it a leisure or a business travel? Must be an adventure or a relaxed experience?

This will help you define the tone of the text and the design of your brochure, and will make it easier for you to decide what to recommend for places to go, routes to follow, restaurants to eat, or activities to do.

What to avoid?

Things to avoid when making a travel brochure:

Avoid overloading the brochure with too much information. A clean and organized design is more attractive and more accessible to readers.

Try not to mislead the reader. They are trusting you for a travel to an unknown place. Focusing on their interests and preferences will help your brand more than any promotion or partnership.

Keep the information updated. What could be worse than planning and going to a remote site only to find that it is closed for renovations? Keep a list of the activities and update your brochure often. Make it clear to your readers when you updated something and they will see that they are in good hands.

Don't leave the digital version aside . Ensure that it is digital and mobile-friendly. Many people access travel information on smartphones, so the brochure should be easily viewable on any device. Allow your readers to download the content in case the connectivity is a problem, so they can access the brochure always.

Poorly edited images can impact the overall quality of the brochure. Images are what will initially attract your readers, they need to be high-quality and represent the destination well.

Long paragraphs of text can be overwhelming. Aim for concise and engaging content. Use bullet points, subheadings, and captions to break up the text and make it more friendly. Avoid using complex langage , keep the language simple and accessible.

Now that you created the best possible travel brochure you can make it online with Heyzine . A few and easy steps and it looks like this:

We have various guides on how to create your travel brochure flipbook , add interactivity , group them in digital bookshelves , or embed hem to your website .

Go ahead and inspire more people to travel the world.

You May Be Interested In...

What is adobe portfolio and how to use it like a pro, the complete guide to using microsoft designer.

10 Digital Travel Brochure Ideas & Tips for Travel Agency Marketing

• May 8, 2024
• Post Views: 12

In modern travel agency marketing, the digital landscape is an ever-expanding canvas for creativity and innovation. Crafting captivating digital travel brochures that transcend traditional print media is a strategic imperative for agencies looking to entice and engage prospective travelers. This comprehensive guide unveils ten curated travel brochure ideas and expert tips designed to elevate campaigns, ensuring the seamless creation of compelling digital travel brochures that ignite wanderlust and drive conversions.

Premium Travel Brochure Creator – Flip PDF Plus Pro

This innovative tool allows users to effortlessly design and create captivating digital travel brochures with just a few clicks. Whether you’re showcasing exotic locations or promoting a local gem, Flip PDF Plus Pro lets you bring your travel brochure ideas to life in a dynamic and engaging format. Say goodbye to traditional paper brochures and hello to a more interactive and memorable way to share your adventures. Explore endless possibilities and effortlessly create travel brochures that captivate your audience with some preset travel brochure templates .

• Page Flip Effect: The software enables users to add a realistic page-flipping effect to their digital travel brochures, providing an engaging and immersive reading experience.
• Interactive Multimedia: This software allows users to incorporate interactive multimedia elements, such as videos, images, and links, to enhance the overall experience of the digital travel brochure.
• Easy Publishing: With just a few clicks, users can publish their digital travel brochures in multiple formats, including HTML, ZIP, and EXE, making it easy to share their creations with others.
• Mobile Compatibility: Flip PDF Plus Pro ensures that the digital brochures created are mobile responsive, allowing travelers to access them on various devices seamlessly.

10 Digital Travel Brochure Ideas & Tips

1. captivating cover page.

To enhance your digital travel brochure idea, consider focusing on a captivating cover page. A visually striking cover is essential to attract viewers and entice them to explore further. Incorporate iconic imagery, vibrant colors, and enticing graphics that encapsulate the essence of the destination. By creating a captivating cover page, you set the tone for the entire brochure, sparking curiosity and inviting readers to embark on a virtual journey. This first impression is crucial in grabbing attention and generating interest in your digital travel brochure, making it a compelling choice for travelers seeking their next adventure.

2. Clear and Engaging Headlines

When crafting your digital travel brochure, incorporating clear and engaging headlines is vital for captivating your audience. These headlines serve as the gateway to the content within, enticing readers to delve deeper into the travel experience you’re showcasing. By creating compelling and informative headlines, you not only grab the attention of potential travelers but also set expectations and guide them through the brochure seamlessly. A well-crafted headline can pique curiosity, highlight key attractions, and spark interest in exploring more, making it a crucial element in enticing users to create travel brochures.

3. High-Quality Visuals

When aiming to create a captivating digital travel brochure, focusing on high-quality visuals is paramount. Incorporating stunning images, videos, and graphics elevates the overall appeal of the brochure, immersing viewers in the beauty and essence of the travel destination. Rich, high-resolution visuals not only enhance the aesthetic appeal but also evoke emotions, inspire wanderlust, and convey the unique experiences awaiting travelers. By presenting visually compelling content, you can effectively convey the essence of the destination and create an engaging narrative that entices users to explore further, making it a fundamental aspect of any successful travel brochure.

4. Mobile-Friendly Design

In the realm of digital travel brochures, prioritizing a mobile-friendly design is crucial for reaching and engaging a broad audience. Crafting a brochure that is responsive and optimized for various devices ensures seamless accessibility on smartphones and tablets, catering to modern travelers who increasingly rely on mobile devices for trip planning. A mobile-friendly design enhances user experience, allowing for convenient browsing, easy navigation, and effortless access to travel information on the go. By embracing mobile responsiveness in your digital travel brochure idea, you can effectively connect with travelers, inspire exploration, and create memorable travel experiences through a user-friendly and accessible platform.

5. Call-to-Action (CTA)

In the realm of crafting a compelling digital travel brochure idea, integrating strategic Call-to-Action (CTA) prompts is essential. Thoughtfully placed CTAs guide users towards specific actions, such as booking travel experiences, subscribing for updates, or exploring further details within the brochure. Incorporating clear and impactful CTAs throughout the digital travel brochure prompts engagement, drives conversions, and encourages travelers to take the next steps in their journey planning. A well-implemented CTA can enhance user interaction, increase conversion rates, and maximize the effectiveness of your digital travel brochure in captivating and inspiring potential travelers to explore new destinations and experiences.

6. Interactive Elements

Integrating interactive elements into your digital travel brochure can significantly enhance user engagement and provide viewers a dynamic and immersive experience. By incorporating interactive features such as clickable maps, virtual tours, videos, and hotspots, you can captivate audiences and offer a more personalized and interactive destination exploration. These elements enable users to actively participate in the travel brochure, making the experience more memorable and engaging. Through interactive elements, you can create a user-centric approach to storytelling, encouraging travelers to delve deeper into the content, driving interest, and inspiring them to bring their travel brochure ideas to life.

7. Real-Time Updates

Creating a digital travel brochure is an innovative way to showcase destinations with real-time updates. Travel enthusiasts can access the latest information on accommodations, attractions, and local events at their fingertips. The allure of this digital travel brochure lies in its ability to adapt to changes efficiently, offering a personalized and up-to-date exploration of each destination. Embracing technology, travelers can access this immersive platform anytime, anywhere. For a modern and engaging travel experience, consider the evolution from traditional brochures to a digital travel brochure

8. Local Cuisine Showcase

Innovate your travel brochure idea by focusing on the local cuisine showcase, a delightful way to create a compelling digital travel brochure. Highlighting the culinary traditions of different regions, this concept offers a mouth-watering glimpse into the heart of a destination. Immerse prospective travelers in a culinary journey, featuring authentic dishes, street foods, and hidden gastronomic gems. By showcasing local cuisine, a digital travel brochure can pique curiosity and entice food enthusiasts to explore new tastes and flavors. Create a travel brochure that not only maps out sights and activities but also celebrates the diverse culinary tapestries that make each destination unique.

9. Travel Tips and Advice

Crafting a digital travel brochure enriched with travel tips and advice elevates the wanderlust experience. Incorporating insightful recommendations and insider knowledge seamlessly into this innovative travel brochure idea enhances the journey for explorers. By merging vivid imagery with practical suggestions, a digital travel brochure becomes a personalized guide, offering a blend of inspiration and practicality. Travelers can navigate destinations effectively with expert advice at their disposal, making each trip memorable and seamless.

10. Social Media Integration

Integrating social media into a digital travel brochure is a game-changer, revolutionizing conventional travel brochure ideas. By seamlessly blending captivating visuals with social media elements, this innovative concept enhances user engagement and connectivity. Travelers can share their experiences, seek recommendations, and interact with fellow adventurers within this dynamic digital space. The fusion of travel inspiration with real-time social updates enriches the exploration journey for enthusiasts. With social media integration, a digital travel brochure becomes a vibrant community hub, fostering a sense of global camaraderie among wanderers.

In Conclusion

Implementing innovative digital travel brochure ideas is crucial for effective travel agency marketing in today’s dynamic landscape. By leveraging creative approaches and insightful tips, travel agencies can craft compelling narratives that resonate with their audience and inspire wanderlust. From interactive virtual tours to engaging video content, the possibilities to create a captivating travel brochure are endless. Embracing these strategies enhances customer engagement and sets a travel agency apart in an increasingly competitive market. By infusing passion and authenticity into each brochure, agencies can transform travel dreams into unforgettable experiences, solidifying their reputation as industry leaders in the realm of travel brochure idea creation.

Convert Your PDF to A Flipbook Easily

• create travel brochure , digital travel brochure , online travel brochure , travel brochure idea

Table of Contents

Latest posts.

In modern travel agency marketing, the digital landscape is an ever-expanding canvas for creativity and innovation. Crafting captivating digital travel brochures that transcend traditional print

Top 9 Free Travel Brochure Makers to Create Compelling Travel Brochures for Tourists

Creating captivating travel brochures has never been easier with the variety of online free travel brochure makers available today. They offer an array of customizable

Credits for Images

All images hosted on online.flipbuilder.com are uploaded by users, if you have any copyright issues, you can contact us. We will remove the infringed image according to our

Top 8 Free Digital Travel Brochure Templates for Tourism and Hospitality

Access to top-notch travel brochure templates is paramount in the ever-evolving realm of tourism and hospitality. Designing a captivating travel brochure template can elevate your

Copyright © 2007 – 2024 FlipBuilder. All rights reserved.

Find the images you need to make standout work. If it’s in your head, it’s on our site.

• Images home
• Curated collections
• AI image generator
• Offset images
• Backgrounds/Textures
• Business/Finance
• Sports/Recreation
• Animals/Wildlife
• Beauty/Fashion
• Celebrities
• Food and Drink
• Illustrations/Clip-Art
• Miscellaneous
• Parks/Outdoor
• Buildings/Landmarks
• Healthcare/Medical
• Signs/Symbols
• Transportation
• All categories
• Editorial video
• Shutterstock Select
• Shutterstock Elements
• Health Care
• PremiumBeat
• Templates Home
• Instagram all
• Highlight covers
• Facebook all
• Carousel ads
• Cover photos
• Event covers
• Youtube all
• Channel Art
• Etsy big banner
• Etsy mini banner
• Etsy shop icon
• Pinterest all
• Pinterest pins
• Twitter all
• Twitter Banner
• Infographics
• Zoom backgrounds
• Announcements
• Certificates
• Gift Certificates
• Real Estate Flyer
• Travel Brochures
• Anniversary
• Baby Shower
• Mother’s Day
• Thanksgiving
• All Invitations
• Party invitations
• Wedding invitations
• Book Covers
• Editorial home
• Entertainment
• About Creative Flow
• Create editor
• Content calendar
• Photo editor
• Background remover
• Collage maker
• Resize image
• Color palettes
• Color palette generator
• Image converter
• Contributors
• PremiumBeat blog
• Invitations
• Design Inspiration
• Design Resources
• Design Elements & Principles
• Contributor Support
• Marketing Assets
• Cards and Invitations
• Social Media Designs
• Print Projects
• Organizational Tools
• Case Studies
• Platform Solutions
• Generative AI
• Computer Vision
• Free Downloads
• Create Fund

20 Travel Brochure Examples to Inspire Your Next Design

The warm sun on your cheeks, the cool wind at your back, the hustle and bustle of local street eats. Whatever kind of travel experiences you facilitate, there’s no better way to get potential clients in vacation mode than a well-designed booklet with stunning photos and captivating copy.

Learn why these simple marketing pieces matter so much and then check out some inspiring travel brochure examples below.

Why Travel Brochures Are Good Business

If print marketing seems outdated in this glued-to-our-smartphone age, you’ll be surprised to find out how important travel brochures really are. Small but mighty, these handheld pamphlets often make a real difference in vacationers’ plans.

According to a study by Bentley University :

• Print brochures are the second-most popular source of trip-planning information (behind internet sources like personal research or travel ads ).
• 85% of participants learned about a new attraction by seeing it on a brochure.
• 73% of participants would consider changing their plans based on a brochure.

Plus, for many people, planning is half the fun of any trip! The right travel brochure builds early excitement and contributes to a positive customer experience long before the experience actually begins. 

And, one final bonus: Because DIY travel brochures have gotten so easy, you can make a digital brochure and a print brochure at the same time. Create your custom booklet, export one file for print and one for web, and you’ll be ready to share it online and stock it in your lobby.

Sound good? Then get inspired to design by browsing the twenty beautiful city guides and creative tourist pamphlets below.

City-Specific Travel Brochure Examples

City guides help visitors—especially those on foot—orient themselves in an exciting new place. These travel brochures often include maps, highlights of key attractions, fun facts, and historical details.

1. Santorini, Greece

This travel brochure plays off well-loved Greek motifs including the classic blue-and-white palette (one of the world’s most iconic color combinations !), mosaic-inspired tile patterns, and a faux Greek font that evokes stone-carved manuscripts.

2. Macau, China

This city guide is the perfect distillation of Macau’s indigenous, Chinese, and Portuguese influences. It contains more text than most other travel brochure examples but uses a grid to keep everything easy to read.

3. Singapore

Bold colors make this Singapore city guide stand out, evoking some of the vibrant street art of this cultural melting pot. A suggested itinerary helps visitors explore this interesting city-state in just five days.

4. Tel Aviv, Israel

This walking map of Tel Aviv uses a cool motif drawn from Bialik Square to give each page of the pamphlet a cohesive identity and professionally designed look.

5. Istanbul, Turkey

Take a page from this Istanbul travel brochure by adding a QR code to your own design. QR codes make it easy for viewers to move from print marketing to the web , where they can continue finding even more helpful information.

6. Tokyo, Japan

Featuring a flat-design map with five attractions and six local recommendations, this Tokyo travel brochure has the highlights covered.

7. Budapest, Hungary

With its monochrome poppy orange and a lightly textured screen-printed look, this Budapest city guide rocks a retro 1960s feel while still feeling super contemporary.

8. Krakow, Poland

If you have a ton of information to share, this Krakow guide is one of the best travel brochure examples to follow. It features a whole lot of text but utilizes background boxes, dividing lines, and color-coding to maintain a strong visual hierarchy. 

9. Paris, France

This city guide advertises custom walking tours in Paris, using an action-packed photo and a bold-type font . Be sure to include critical info like website, phone number, location, or whatever else will ensure your appointment books get full!

10. Barcelona, Spain 

Quirky, uneven letterforms and oversized asterisks serve as a whimsical introduction to Barcelona. The sky blue background and white clouds work especially well with the two photos, both of which feature a prominent sky.

Travel Brochure Examples for Cultural Sites and Tourist Attractions

The following travel brochures hone in on a specific attraction, region, or cultural site, incorporating beautiful visual representations as well as useful information for tourists. They’re perfect to keep stocked in hotel lobbies, visitor centers, and travel agencies.

11. Villages of Crete, Greece

This guide is given to guests of a family-owned hotel on the island of Crete. The black-and-white photos , desaturated peach paper, and vintage grotesque font lend themselves to a nostalgic, down-home look.

12. Waters of Palawan, Philippines

Unsurprisingly, gorgeous travel photos of beaches, water, and sunsets take center stage in this travel brochure example. The natural element of water is reflected in the dark blue color palette and the curving wave motif.

13. Wines of Bordeaux, France

This museum booklet captures the elegance of French wine through an understated beige and slate gray color palette and a modern serif font.

14. Aruba, South America

Aruba’s stunning white beaches are a must-see experience. Use a Create template like this one to insert enticing and can’t-miss attractions for your destination.

Even try using minimal text to let those pro-photos speak for themselves. You can upload your own images or use some of Shutterstock’s unmatched royalty-free photos geared to your location.

To find this template in Create , simply type “Travel” into the search bar and it’ll pop right up!

15. Trails of Taiwan

Part outdoor trail map and part historical guide, this travel brochure highlights the natural beauty of the island, as well as the history of local indigenous peoples.

16. Railways of India

Okay, so this travel brochure is for a railway that only exists in our collective cultural imagination (thanks, Wes Anderson!). But, there are well over 20,000 trains in India , and any one of them could benefit from a creative brochure like this one.

17. Churches of Kaunas, Lithuania

Drawing upon classic Orthodox iconography and church decor, this guide to Kaunas, Lithuania, perfectly mirrors the religious sites it highlights.

Hand-drawn illustrations and sketched tiling add a folksy and authentic feel.

18. Mountains of Bolivia

This travel brochure highlights Bolivia’s natural beauty and encourages visitors to travel in an ecofriendly way . The earthy greens and browns contribute to the rustic feel, with a helpful legend indicating various outdoor activities at each location.

19. Wildlife of South Africa

This campground and safari travel guide strikes a rustic and authentic tone with its font and desert-friendly color choices. You can always use personal photos or Shutterstock’s images to capture the essence of your destination. As you build your design, keeping colors, fonts, graphics, and images complementary will make for a cohesive theme.

For more tips on capturing African landscapes, check out this must-read tutorial for design inspo. And to find this template in Create , simply type “Animal” into the search bar and start crafting!

20. Beaches of Thailand

Creative text effects make this Thailand travel brochure especially remarkable, including text and photo layering, text masks, and even a subtle color gradient at the bottom.

To mirror this look in Create , explore the Effects tab for a multitude of options. For color gradients, specifically, click the Change color circle on the lefthand toolbar, select Gradient, and Apply !

If you were able to browse these twenty travel brochure examples and not be flooded with an overwhelming desire to get away, you must be one in a million.

Why not take a page from the brochures above and tell your own travel story? Start with one of Create’s travel templates or begin your own vision with a blank canvas ! We can’t wait to see all of your fun adventure-time-fueled creations.

License this cover image via briddy .

Recently viewed

Related Posts

Brand Colors: The How and Why of Picking the Right Colors

Whether you’re working on a major rebrand or just getting started at a new company, the impact that color has on your logo can make a huge difference.

Birthday Card Ideas: Pro Tips and Inspiration

Celebrate the ones you love with our birthday card ideas. Discover inspiring designs and tips for crafting personalized cards. Make each birthday special!

Inspiring Sketchbook Cover Ideas for Self-Publishing Artists

Check out these tried-and-true methods—and examples—for creating book covers that capture the mood of your art or photography book.

Why Monochromatic Color Palettes Are a Hack for Elegant Designs

A monochromatic color palette is a simple yet sophisticated way to create your next design. Here’s what you need to know.

© 2023 Shutterstock Inc. All rights reserved.

• Terms of use
• License agreement
• Privacy policy
• Social media guidelines

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager

Free Travel Brochure Maker

Whisk your clients away to their dream destination. With one of our travel brochure templates, you can make a stunning brochure that will look perfect in print and online — no design experience required.

Not a designer? No problem. With our library of simple and easy-to-edit templates, anyone can start creating a travel brochure in seconds. Over 40,000 businesses use and trust Venngage to make a travel brochure.

Design from one of our travel brochure templates

Choose from hundreds of travel brochure templates. see all travel brochure templates, customize each travel brochure template by:.

Showing gorgeous photos: Photos will excite your clients and make far-away places seem just that bit closer to them. Upload your own photos, or browse our free stock photo library — we're integrated with Pexels and Pixabay!

Applying your brand colors: A travel brochure should be vibrant and inviting. Have your brand colors automatically extracted from your website using Autobrand, and apply them to our travel brochure design in one click.

Picking snazzy fonts: Fonts can pack a lot of personality into a brochure, so make sure you select the right font that conveys the mood and feel of the vacation you're advertising.

Adding icons and illustrations: Simple visuals can make your brochures easier to scan. Venngage offers over 40,000 unique icons to choose from. You can also use graphs and charts to explain your persona or their traits in greater detail.

How to create an eye-catching travel brochure in just 5 steps:

Design stunning and functional travel brochures with Venngage

Travel Brochure Templates

All of our templates are completely customizable. Just pick a travel brochure sample that fits your vision and helps people plan a vacation.

User-Friendly Editor

Easily customize your travel brochure design using our easy drag-and-drop canvas. You can swap out text, images, icons, and add data to your travel brochure!

Download In Multiple Formats

Download your travel brochure in print-quality PNG or PDF formats, or share your brochure directly from Venngage using a public link in just a few clicks.

Free Stock Photos & Icons

Make your travel brochure truly unique with our collection of 3+ stock photos and 40,000+ icons and illustrations, a lot of which are diverse icons.

24-Hour Priority Support

Have some questions for us? We're here to assist! Our support team is available at any time for help.

Team Collaboration

Create the ideal travel brochure with your team by collaborating with them on the same design dashboard, all in real time.

Start with a professional travel brochure template

Bring your travel brochure ideas to life.

Anyone can design brochures easily

Create unique brochures to set your business apart.

How do I sign up for Venngage?

To start using Venngage, all you have to do is sign up with your email, Facebook or Gmail account. Once you're done, you can go ahead and choose from our collection of captivating travel brochure designs that you can fully customize in just minutes.

Can I edit my brochure design after it's saved?

Yes! You can go back and edit your travel brochure at any time.

What makes Venngage better than other design tools out there?

We asked our users just that, and here's what they told us: Venngage offers the best variety of professional brochure templates, the most flexible design features, and amazing customer service. Just start by creating a free account and experience all that for yourself!

Create a Venngage account to get more brochure templates — we add new templates every week!

Pick a Travel Brochure Template to Get Started:

• How it Works

Travel brochure examples to get inspired in 2023

Brochure Design

One of the best ideas to tempt people into beautiful travel destinations is to captivate them with attractive travel brochures. Travel brochures can amp up the business of any travel company irrespective of their size. In spite of trending content on platforms such as Instagram, they are not dead!

Brochures (both physical and digital) are an excellent addition to your travel content to attract more visitors.  In this blog, we have included plenty of travel and holiday brochure examples to inspire you to create that perfect design. 

Also, people confuse a brochure with a pamphlet, but these two are not the same. There are several differences between a pamphlet and a brochure.  

What are travel brochures?

A travel brochure is marketing material (printed or digital) to promote a trip itinerary, tourist spot, holiday destination, resort, or any other travel-related business. You should keep both printed and digital brochures handy since some clients prefer visiting your office to get more details while others prefer getting every information from the comfort of their homes.

Why do you need a holiday brochure for your business?

A holiday brochure can help your business in the following ways:

• To educate the existing customers more about the trip and destination (itinerary, food, places to explore) 
• To create more awareness around your small business by incorporating your company logo and colors into the brochure.
• To provide an immersive experience to your target audience that gives them a taste of the real-world travel experience with engaging features like flip effects, pop-up images, videos, GIFs, and outbound links (in the case of digital brochures)
• To help you share the content on your digital travel brochure (if you have any) directly through links or QR codes. You can embed these links or QR codes on your business’s social handles or website.

How to make a travel brochure?

Creating a travel brochure from scratch can be quite a task if you do not have a strategy in place. We have outlined the perfect strategy for you to create a travel brochure in eight simple steps. 

1. Research Travel Brochure examples of popular fellow competitor businesses

What designs and formats are other businesses in your niche using for their brochures? Which highlight features add to the uniqueness of the brochures? What are some of the elements lacking? Research and analyze the best travel brochures to understand what things you should add to your brochure and which elements should be skipped.

2. Brainstorm a USP of your travel brochure

Once you get a fair idea of the travel brochures in your industry, you need to strategize how your brochure can stand out from all of them. Identify anything you can do better – copy, design, presentation of content, etc. For instance, this travel brochure has listed the best places to visit in the location, which can easily help attract the attention of the target audience since it is a valuable piece of information for them.

Picture credit

3. Figure out the size, format, and paper quality 

How pocket-friendly or grand do you want your brochure to be? While the A4 size can give an elegant look, it can be a little inconvenient for your client to carry it around. The best idea is to make it big enough to fit all the important information but not so big that it becomes impractical to carry it around.  The industry standard for a travel brochure’s size is ideally 4” x 9”.

Another crucial aspect of a brochure is its paper quality. The physical feel of the paper contributes to the user experience, so using high-quality printing paper is a must. Using glossy paper might be a great idea.

4. Choose a font 

The font in your brochure should align with the tone of your brand and the brochure design. The font should stand out enough to be easily spotted, harmonizing with the overall design. Go with the font that hits that sweet spot. The font style, size, and every other nuance will work together to decide the visual tone of your brochure. 

Some of the best font choices for travel brochures are Playfair Display, Avenir Next, Freight Sans Pro, Poppins, Helvetica Neue, Proxima Nova, etc. The font sizes for travel brochures should ideally be 14 for the content body and 16 for the headings (but it will also depend on the font style).

Tips for choosing the font for your travel brochure:

• Limit your brochure font usage to two or three fonts in total. Adding any more font style than this will create visual confusion. 
• Maintain uniformity in font usage. Use the same fonts for headlines throughout your brochure and the same font for the rest of the text. Introduce a third font style only if you need to highlight anything specifically.
• Pair fonts complementary to each other to create a compelling aesthetic together. Some of the perfect complementary font pairs can be Alegreya Sans SC and Source Sans Pro, Libre Franklin and Libre Baskerville, etc.

5. Include images

It’s a no-brainer that images are the most important aspect of any travel brochure. Make sure your brochure’s written content is enhanced with high-quality images that capture the essence of the destination. The images should blend with the overall aesthetics of the brochure. For instance, this brochure has incorporated high-definition images to attract the audience’s attention. Since it is visually attractive, it will tempt people to read about the packages and go ahead with their tour plan.

Here is a guide to help you design the best poster or cover for your brochure.

Tips for choosing photos for your travel brochure:

• Make your target audience feel the emotions of the destination through pictures, be it of sandy beaches or the grand mountains.
• If you don’t have the budget to hire a professional photographer, make sure the images you download from the internet are as accurate as possible.
• Include a variety of sights in your brochure. Some might be more interested in the natural beauty of the destination, while some are in the itinerary. The pictures of luxurious interiors might appeal to some, while the cuisine they will be served might entice others.

For instance, the brochure features images of luxurious interiors, making it stand out.

• Don’t just include pictures of the destination, but also of people on their solo trips, families, or friends enjoying themselves. Your target audience will be more engaged if they are able to visualise the kind of they will spend on the trip. For instance, this brochure shows images of people enjoying different activities during the trip.

6. Pick a color scheme 

The color scheme you choose for your travel brochure will hugely influence the vibes, mood, and feel of your brochure. It will create the initial impression on your target customers, so you need to think it through. The color scheme needs to be coherent with the destination concept. For instance, using bright blue, green, and yellow shades for tropical destinations can be a good idea, whereas subtle, calm, and pastel colors for museums or cafes.

In this travel brochure, for instance, the predominant colors are blue and green, since this is a beach location.

Tips for selecting the color scheme for your travel brochure:

• If the travel destination is peaceful, like a beach or mountains, and your target audience is looking for a relaxed vibe, use comforting colors like light blues to create a calming effect.
• The color scheme of your brochure should blend in with the color scheme in your photographs. Together, they should complement each other.
• Experiment and play around with colors through online tools like Colorhunt , Canva Colour Wheel , or Canva Color Palette Generator to get that perfect customized shade rather than the monotonous ones. 

For instance, for a playful yet calm vibe, use shades like blue, green, pink, white, etc. Whereas, for a rugged and adventurous vibe, make use of yellow, red, orange, black, etc. 

7. Write a descriptive copy 

Your travel brochure’s written content/copy should be descriptive enough to paint a clear picture of the destination and the experience. The copy should both educate your audience as well as inspire emotion. Research your target audience and tailor your content accordingly. Are they adventure seekers, history buffs, or pop culture fans? Write the content emphasizing what connects with your target audience.

Tips for writing a killer copy for a travel brochure:

• Share local tips about the destination, like the best sightseeing spots, sunsets, local cuisines, and must-visit cafes and shops. Insider tips will make your travel brochure content more unique and interesting for the readers. It can be an important differentiator point from your competitors. 
• Highlight the USPs of traveling to that destination with your agency. What additional experiences or benefits will you give your tourists that your competitors won’t? It can be anything from a compelling discount to exclusive entertainment.
• Share the real testimonials and reviews from your clients in your brochure copy. It will help you earn the trust of your potential customers. Using snappy, positive quotes in your copy can create a better impression.
• Incorporate user-generated content (UGC) in your brochure to bring in more authenticity. Also, clients connect better to content from other clients, which is a win-win.
• Keep your headlines and initial lines super catchy and attention-grabbing. It will determine whether your readers will read your copy at all. The tone of the content should be super engaging. For instance, instead of “ Enjoy the Beautiful Mountains of Switzerland ” go for “ Escape in the breathtaking Mountains of Switzerland “.
• Your target audience should find your copy valuable and relevant. It should provide them with almost all the necessary information and more so that they don’t need to research any further. Give details of all the facilities, amenities, food, views, etc.
• Create a sense of F.O.M.O among your target audience with your brochure copy. For instance, exclusive discounts for early birds, missing out on the views during a particular season, or limited spots for the trip. 
• Have a compelling CTA in your travel brochure that inspires your brochure reader to take action (book the trip). It should be persuasive and clear enough. For instance, “ Book Now! Experience a relaxing escape from the city hustle ‘.
• You can add a QR code for physical brochures. They are interactive and help the audience get more information without cluttering the brochure.

8. Decide the layout

Now that you have everything ready for your travel brochure – the content, images, color palette, etc., it’s time to bring everything together seamlessly. Select a neat layout with a flow that does not interrupt the reader’s attention. Scattering too many images or too much text randomly on your brochure is a recipe for disaster. Prepare a rough draft beforehand on how you want the entire thing to look and develop. For instance, your brochure can have a bi-fold or a tri-fold layout.

But what if, even after pre-planning all these steps, you do not achieve the brochure design you had in mind? Maybe, the text got cut on the edges, or the color palette looks entirely different. Here is a guide on how to fix these design mistakes.

Do you want help designing that “perfect travel brochure” for your business? Get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.

What to include in a travel brochure? 

These are the key components that any travel brochure should contain:

• A section on what to do at the destination, basically the trip itinerary, which should include day trips, tours, and activities that are popular with visitors to this destination
• Food and lodging details
• Information on the ideal time to visit and what clothing is recommended for each season
• A map connecting a nearby city or hometown to the travel destination
• All your brand’s contact details like phone number, email ID, website, etc
• Your branding, including logo and fonts

If you still haven’t decided on the perfect logo for your brand, here are some tips for designing a modern minimalist logo . You can also check out our guide on 21 creative photography logo ideas & design tips .

What makes a good travel brochure?

Here are some bonus tips on how to make your travel brochure more attractive: 

• Choose fonts that are edgy yet minimalistic. Do not be too loud with your font choice, but keep it bold enough to appeal. 
• Keep enough white space in between texts.
• Create custom-made shades for your brochure that are unique and attention-grabbing.
• Experiment with different layouts for different purposes. 
• Use attractive downloadable templates on different paid or free sites to create your brochure if you cannot afford to hire a professional designer.

9 Travel Brochure Examples with different color palettes to fuel your creative inspiration

For so many people, planning a trip is half the fun! A creatively designed and well-written travel brochure can add to the excitement of the customers. Here are 9 travel brochure examples of different color palettes to help you hit your creative inspiration:

1. Blue and white

This brochure has a classic blue and white palette, which is perfectly complementing the beachy location theme.

2. Pink and white 

This travel guide has a pink and white color palette which looks great with the colorful picture on the brochure.

3. Bright yellow 

This travel brochure uses a single solid color palette which looks stunning. The bright yellow color accurately reflects the theme of a summer trip.

4. Solid brown 

This brochure has a dreamy look. The solid brown color palette of the brochure looks aesthetic with the pictures. The “starry theme” is further accentuating the look.

Picture Credit

5. Dual pink shade

A subtle, pastel pink shade has been combined with Fuschia pink in this brochure to capture the beautiful charm of the location. The pictures, colors, fonts- everything complements each other and makes the brochure look elegant. 

6. Purple and white 

A neat combination of this brochure’s purple and white color palette gives it a crisp and sharp look. The text is well formatted in small pointers. The images add to the aesthetics of the brochure. 

7. Orange and white 

This brochure uses a bright, monochrome orange paired with a lightly textured screen-printed look. It gives a contemporary and retro vibe to the brochure.

8. Green and white 

This brochure has a green and white color palette which gives it a professional look. If you need to design a travel brochure that should cover a lot of information, this is the brochure to take inspiration from. The brochure has tons of text but is still well-readable and looks neat.

9. Solid red

The solid red color palette of this brochure highlights the pictures on the brochure and makes them stand out. All the details about the packages have been condensed with small fonts without ruining the aesthetics.

9 Holiday Brochures Examples with different themes 

Here are some exciting holiday brochures examples to look at: 

1. Nostalgic theme 

The brochure has been crafted with desaturated peach paper, and the black and white photos add to the nostalgic vibe. Even the vintage grotesque font is used, which further accentuates the vibe.

2. Ocean theme

Stunning photos of beaches and sunsets are the focal points of the brochure, which accurately represents the destination. The brochure’s blue color palette and greenery highlight the destination’s natural elements.

Image credit

3. Classic theme

This brochure depicts a classic theme with its understated white and dark gray color palette. The modern serif font further adds to the classy feel of the brochure.

4. White beaches theme

The pictures of this location’s stunning white beaches are used to create the backdrop of the brochure. The minimal text has been used to let the photos speak for themselves.

5. Local theme

The visual theme of this travel brochure is based on the culture of the destination. The picture on the brochure signifies the local dance culture of the place.

6. Vintage theme 

This brochure has an ancient feel to it. The pictures of the postcards and the vintage theme paper of the brochure add to the vintage vibe.

7. Eco-friendly theme

The green and white color palettes of this brochure create an eco-friendly theme that highlights the location.

8. Desert theme

The desert-friendly color palette and font of the brochure strike that perfect combination of old-school and rustic. This authentically replicates the feel of the location. The font color scheme and the background are beautifully blended to create cohesiveness.

9. Multicolor theme

This travel brochure uses bright photos, loud text, and blocks of colors to create a pop of vibrant splash. The brochure’s peppy, lively, colorful theme captures the essence of the destination well.

5 Best digital travel brochure examples to take creative inspiration from 

Some of the best digital travel brochure examples that can fuel your creativity:

1. Nelson The Great Design Studio

This brochure created byFlyer by Nelson The Great Design Studio has bold, HD prints that bring alive the playful, fun vibe of the place. The font choice is also quite peppy.

2. National Geographic Lindblad Expeditions Family Expeditions 

The travel brochure has a simple cover of a girl enjoying her holiday destination. It beautifully captures the beauty of the place. The copy describes fresh daily sights, wildlife, undersea wonders, and activities for every age and fitness level.

3. Venngage

The stunning images of this travel brochure capture the beauty of the actual destination, which is bound to lure visitors. The text gives the most details about how to explore beautiful landscapes.

4. Micato Safaris

The cover of this brochure speaks for itself due to the visual aspect. You can see the leopards evoking adventure and your imagination.  The text is minimal because the pictures are loud in itself.

5. Beachbound

This digital travel brochure leaves a lasting impression in your mind of tranquility, with a place where you can spend quality time with your partner. The aesthetics are complementing the imagery along with the text to pass on a clear message here.

Are you ready to create one for yourself?

After browsing through all these travel brochure examples, you might have a fair idea of how to design a high-quality travel brochure that stands out and captures the attention of your potential clients. All these holiday brochure examples are perfect for inspiring your creative imagination.

DESIGN SHIFU

Read design shifu's articles and profile., privacy overview.

{{hero-title}}

{{hero-text}}

Browse by Category

{{short-title}}

Template Stats

(Yes/No) Dependent on Tool Bar.

(Yes/No) Only used for templates/ pages

(Yes/No) Only used for templates/ pages. Dependent on a search marquee to exist on the page. WIP

Orientation

(Horizontal/Vertical)

( Full/Std )

(number of templates to load each pagination. Min. 5)

Load more Templates

( Yes/No )- only for vertical

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

(true, false, all) true or false will limit to premium only or free only.

(true, false, all) true or false will limit to animated only or static only.

Blank Template

This row should only exist if a blank template is needed at the beginning of the templates

{{top-templates-title}}

{{long-text-heading}}.

{{long-text-content}}