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Home / Business / CII ‘Destination East’ highlights Bengal’s tourism potential

Department of Tourism, Government of West Bengal in collaboration with the Confederation of Indian Industry (CII), Eastern Region, will be jointly hosting the 8th edition of Destination East, an international tourism buyer-seller Mart on January 18 and 19, 2018 at the Convention Centre, Rajarhat. This will be followed by an event at Gajoldoba on January 21, where participants, including international tour operators and travel agents, will promote tourist hotspots of North Bengal. The initiative was started in 2010 to promote inbound tourism in West Bengal. This year the meet will again focus on promotion of eastern Indian states as world-class tourism destinations.

Destination East will also focus on international tour operators and help them to look beyond the known tourist destinations and expand their business by promoting new destinations.There has been an endeavour at leveraging the heritage nostalgia, natural beauty, unique cuisines and the vast canvas of the history of West Bengal as tourism products. State chief minister, Mamata Banerjee, has been very enthusiastic and suggested initiatives like Durga Puja Carnival, Kolkata Christmas Festival, Bishnupur Music Festival, Teesta Rangeet Tourism Festival and many more. These events have been a major hit among international tourists, who flock to attend these world-class events.

The meet plans to highlight the natural advantages of West Bengal as a hub for Eastern India and also as an important part of the Buddhist Circuit along with neighbouring states of Bihar and Odisha. The idea is to make new and innovative tourism circuits, connecting not only the eastern and north-eastern states but also with neighbouring countries like Bhutan, Nepal etc.The prime focus of Destination East is not only to promote tourism with Kolkata as the gateway but also to turn it to a world class tourist destination among international buyers.

The efforts of the annual meet have paid rich dividends. In 2010, when the first meet was held, 30 international buyers responded from Singapore, Malaysia and Thailand. The very next year, the number rose to 47 buyers from eight countries. More and more tourists have been attracted to explore eastern India. In 2013, it rose to 68 buyers from 20 countries. In the next two years, 25-26 countries joined the fray. In 2017, 98 buyers from 33 countries joined. Over the years, the initiative attracted around 450-odd international tour operators from various countries. These operators started bringing in foreign tourists to this part of the country. In 2016, West Bengal ranked 5th among the top 10 Indian states in terms of foreign tourist arrivals, far ahead of the much-hyped states like Rajasthan, Goa and Kerala. In terms of hosting domestic tourists, West Bengal ranks 8th in the country. There has also been a considerable rise in luxury room occupancy in Kolkata over the last couple of years.

This year, 100-odd international tour operators and media people from 30 countries are expected to participate in the international travel mart. State tourism department plans to showcaseGajoldoba as a potential tourist destination to the international tour operators during Destination East2018.

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EASTERN INDIA TRIPS

EAST INDIA IS A REGION IN THE EASTERN PART OF INDIA. IT INCLUDES THE STATES WEST BENGAL, BIHAR, JHARKHAND, ORISSA AND THE SEVEN EASTERN STATES ASSAM, MEGHALAYA, NAGALAND, SIKKIM, MANIPUR, MIZORAM AND TRIPURA.IT ALSO HOUSES THE UNION TERRITORY ANDAMAN AND NICOBAR ISLANDS IN THE BAY OF BENGAL.

THE REGION WAS THE HISTORICAL CENTRES OF THE ANCIENT EMPIRES THAT RULED MUCH OF THE INDIAN SUB-CONTINENT AT THEIR PRIME. IN MEDIEVAL INDIA. ONE OF THE MAIN CULTURAL PRACTICE IN EASTERN INDIA WOULD BE THE CLASSIC INDIAN DANCE OF ODISSI.

ODISSI IS A CLASSICAL INDIAN DANCE THAT WAS FOUNDED IN THE STATE OF ODISHA. VISITORS WOULD BE MESMERIZED BY THE DANCE ROUTINES OF ODISSI AS IT INCLUDES SUBTLE SOFT MOVEMENTS AND POSE LIKE STANCES IN RHYTHMIC FOOT STOMPS THAT HAS JINGLES FROM BELLS FIXED IN AN ANKLE BELT.

THE PHOTO BELOW IS THE FAMOUS BIHU DANCE WHICH IS A FOLKLORE DANCE IN THE STATE OF ASSAM, THE ADJACENT PICTURE IS A PHOTO OF THE KONARK SUN TEMPLE IN ODISHA.

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IITM Kochi | 19, 20 & 21 January 2023

Kochi, previously known as Cochin, is the commercial capital of Kerala. The city is one of the principal seaports of the country and is located in the district of Ernakulam, about 220 kilometres (137 mi) north of the state capital, Thiruvananthapuram. It has an estimated extended metropolitan population of about 1.5 million, making it the largest urban agglomeration and the second-largest city in Kerala after the capital. A growing centre of information technology, tourism and international trade, Kochi is the commercial hub of Kerala, and one of the fastest-growing second-tier metros in India. Major business sectors include gold and textile retailing, seafood and spices exports, information technology (IT), tourism, health services, banking, shipbuilding, and the fishing industry. Kochi is a major destination for IT and ITES companies, ranked by NASSCOM as the second-most attractive city in India for IT-based services. Having an International airport based in Cochin, it’s a ready-made gateway for International tourists visiting India and Kochi being home to a large base of NRI’s, it is a city of untapped and unmatched business potential.

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Bengaluru, also known as Bangalore, is the main business, commercial, and financial hub of southern India and one of the major cities in the country. It is home to a major international airport, numerous reputed colleges, and institutions that focus on providing a highly skilled workforce. The city has a thriving IT sector and is considered the technology capital of India. As of recent years, Bengaluru's economic output, measured by gross domestic product, has been significant and ranks among the top cities in India. It has attracted various Indian and international software firms, making it a prominent center for the IT industry in the country. Regarding the IT sector, prominent companies like Wipro, Infosys, TCS, Tech Mahindra, HCL Technologies, and others have established their operations in Bengaluru. The city's economy has experienced substantial growth, contributing to Karnataka state being one of the fastest-growing economies in India. Furthermore, Bengaluru serves as a key platform for both B2B and B2C travel businesses and general visitors, providing information about the global travel community, products, services, and advancements. In summary, Bengaluru has emerged as a significant economic and technological powerhouse in India, akin to Kolkata's position in eastern India. It has a robust IT sector, contributes significantly to the country's economy, and attracts various businesses and institutions from around the world.

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Iitm chennai, iitm chennai | 02 - 04 aug 2024.

Chennai, formerly known as Madras, is the main business, commercial, and financial hub of southern India and one of the major cities in the country. It serves as the capital of the Indian state of Tamil Nadu and is home to a bustling port, an international airport, and several prestigious colleges and institutions that focus on providing a highly skilled workforce. The city's economic output, measured by gross domestic product, has been significant, and it ranks among the top cities in India. Chennai's strategic location on the eastern coast has made it a crucial port of communication for trade and commerce, and it plays a pivotal role in connecting the southern states with the rest of the country. Chennai has also emerged as a prominent IT hub, attracting various Indian and international software firms, making it a significant center for the IT industry in India. Companies like TCS, Infosys, Wipro, HCL Technologies, and others have established their presence in the city's vibrant IT sector. With the recent economic boom, Tamil Nadu, as a whole, has experienced substantial growth, and Chennai's economy has played a crucial role in contributing to the state's progress. In addition to its economic significance, Chennai also offers a platform for both B2B and B2C travel businesses and general visitors to explore the global travel community, products, services, and advancements in the industry. In summary, Chennai has emerged as a major economic and technological powerhouse in India, akin to Kolkata's position in eastern India. It has a strong IT sector, contributes significantly to the country's economy, and attracts businesses and institutions from around the world. The city's strategic location and thriving industries have cemented its status as a vital player in India's economic landscape.

IITM CHENNAI is a platform for B2B and B2C travel businesses and general visitors to know about the global travel community, products, services, and advancements.

IITM DELHI / NCR

Iitm delhi / ncr | 20 - 22 sep 2024.

Delhi, the capital city of India, serves as the main business, commercial, and political hub of the nation. It holds immense significance as the administrative center of the country and hosts various government offices, embassies, and diplomatic missions. With a rich historical and cultural heritage, Delhi is home to iconic landmarks like the Red Fort, India Gate, and Qutub Minar, attracting tourists from around the world. As an economic powerhouse, Delhi's gross domestic product ranks among the highest in India. The city's diverse economy encompasses a wide range of industries, including finance, manufacturing, IT, tourism, and services. Delhi is well-connected by air, with an international airport catering to both domestic and international flights. Its extensive transportation network, comprising metro, buses, and other modes, facilitates smooth movement within the city. The IT sector in Delhi has seen substantial growth in recent years, with various Indian and international software companies establishing their presence in the city. This has contributed significantly to the city's economic prosperity and made it a prominent center for IT services. Furthermore, Delhi serves as a platform for businesses and general visitors to engage in B2B and B2C interactions, fostering collaboration and promoting advancements in various industries, including travel and tourism. In conclusion, Delhi holds a vital position in India's economic landscape and governance. It is a city of historical importance, a thriving economic hub, and a melting pot of diverse cultures, making it a dynamic metropolis and a key player in shaping the country's future.

IITM DELHI is a platform for B2B and B2C travel businesses and general visitors to know about the global travel community, products, services, and advancements.

IITM MUMBAI

Iitm mumbai | 18 - 20 oct 2024.

Mumbai, also known as Bombay, is the financial, commercial, and entertainment capital of India. As the largest city in the country, Mumbai holds immense significance and serves as a bustling metropolis with a diverse and vibrant population. The city's economic importance is unparalleled, and it is considered the financial hub of India. Mumbai houses the Reserve Bank of India, the Bombay Stock Exchange (BSE), and numerous major financial institutions and corporate headquarters. Its economy is diversified, with thriving industries such as finance, banking, IT, film, media, and entertainment. Mumbai's strategic location on the western coast has made it a major port and a crucial center for trade and commerce. It is well-connected by sea, air, and rail, and its Chhatrapati Shivaji Maharaj International Airport is one of the busiest airports in the country, facilitating both domestic and international travel. The city is renowned for its prolific film industry, Bollywood, which produces a vast number of movies each year, making Mumbai a major cultural hub and a center of artistic expression in India. Mumbai's skyline is adorned with iconic landmarks, including the Gateway of India, Marine Drive, and the Bandra-Worli Sea Link, making it a popular tourist destination. In addition to its economic and cultural significance, Mumbai is home to a diverse workforce, attracting people from various regions and communities, making it a melting pot of cultures and traditions. Overall, Mumbai's dynamic and fast-paced environment, coupled with its economic prowess and cultural diversity, has cemented its position as a key player in India's development and growth. It continues to be a city of opportunities, attracting individuals and businesses from all over the country and the world.

IITM MUMBAI is a platform for B2B and B2C travel businesses and general visitors to know about the global travel community, products, services, and advancements.

IITM PUNE | 06 - 08 dec 2024

Pune, often referred to as the "Oxford of the East," is a major city in the state of Maharashtra, India. It holds significant importance as an educational, industrial, and cultural center. The city is renowned for its prestigious educational institutions, including universities, colleges, and research centers. Students from all over the country and even abroad come to Pune to pursue higher education, earning it the moniker "Oxford of the East." Pune is also a thriving industrial hub with a diverse economy. It is home to various manufacturing industries, including automotive, information technology, and engineering. The Hinjewadi IT Park, located in Pune, is one of the largest IT hubs in India and houses numerous IT companies. The city's economy has experienced substantial growth, and its strategic location on the Deccan Plateau has contributed to its significance as a major trade and transportation center. Pune's rich history and cultural heritage are evident in its numerous historical monuments, temples, and landmarks. The Aga Khan Palace, Shaniwar Wada, and Sinhagad Fort are among the prominent historical sites that attract tourists and history enthusiasts. Additionally, Pune's pleasant climate, lush green surroundings, and vibrant cultural scene make it an attractive destination for residents and visitors alike. The city fosters a spirit of innovation and entrepreneurship, with a burgeoning startup ecosystem and a supportive environment for new businesses to flourish. In conclusion, Pune's blend of education, industry, culture, and history makes it a city of opportunities and a significant contributor to Maharashtra's growth and development. Its reputation as an educational and industrial hub continues to attract talent and investment, ensuring its position as a key player in India's progress.

IITM PUNE is a platform for B2B and B2C travel businesses and general visitors to know about the global travel community, products, services, and advancements.

IITM HYDERABAD

Iitm hyderabad | 13 - 15 dec 2024.

Hyderabad, the capital city of the Indian state of Telangana, is a major center for technology, education, and culture in southern India. It is often referred to as "Cyberabad" due to its prominence in the IT and software industry. The city has a rich history and is known for its iconic landmarks such as the Charminar, Golconda Fort, and Qutb Shahi Tombs, reflecting its glorious past as a center of power and culture during the Qutb Shahi and Nizam periods. In recent years, Hyderabad has emerged as a prominent IT and technology hub, attracting numerous national and international software companies. The HITEC City (Hyderabad Information Technology and Engineering Consultancy City) is a major IT park that houses a plethora of IT and IT-enabled services companies, making it one of the largest IT clusters in India. The city's economic growth has been remarkable, and it has diversified industries including information technology, pharmaceuticals, biotechnology, manufacturing, and services. Hyderabad's strategic location, excellent infrastructure, and favorable business environment have contributed to its economic success. Hyderabad is also renowned for its world-class educational institutions and research centers. The city's universities and colleges attract students from across the country and the globe, making it an important center for education and research. Culturally, Hyderabad is known for its rich traditions, cuisine, and arts. The city's unique blend of traditions from different regions is reflected in its festivals, music, and dance forms. Additionally, Hyderabad's growing reputation as a tourist destination is evident from its vibrant markets, modern shopping malls, and culinary delights. In conclusion, Hyderabad's rapid development in technology, education, and culture has propelled it to the forefront of India's cities. Its strong presence in the IT industry, coupled with its historical charm and cultural heritage, make it a unique and dynamic metropolis, contributing significantly to the growth and progress of the country.

IITM HYDERABAD is a platform for B2B and B2C travel businesses and general visitors to know about the global travel community, products, services, and advancements.

IITM KOCHI | 17 - 19 Jan 2025

Kochi, also known as Cochin, is a vibrant port city located in the state of Kerala, India. It is situated along the southwest coast and holds immense historical, economic, and cultural significance. As a major port city, Kochi has been a crucial center for trade and commerce for centuries. Its strategic location on the Arabian Sea has facilitated maritime trade and attracted merchants and traders from various parts of the world. Even today, the Port of Kochi remains an important hub for international trade. Kochi's rich history is evident in its colonial architecture, ancient landmarks, and cultural heritage. The city has been influenced by various civilizations, including the Portuguese, Dutch, and British, which is reflected in its diverse architecture and cultural practices. The city's economy is diverse and dynamic. While trade and fishing remain important industries, Kochi has also embraced modernization and developed into a significant commercial and business hub. The Information Technology Park in Kochi (Infopark) is a prime example of the city's foray into the IT sector, attracting IT companies and contributing to the growth of the technology industry in Kerala. Kochi is a popular tourist destination, drawing visitors with its scenic backwaters, beautiful beaches, and historical landmarks. The Chinese fishing nets at Fort Kochi, Mattancherry Palace, and the Jewish Synagogue are some of the attractions that showcase the city's cultural heritage. Culturally, Kochi is a melting pot of various communities, and festivals like Onam and Vishu are celebrated with great enthusiasm and fervor. The city's friendly and welcoming atmosphere, along with its rich cultural tapestry, makes it an attractive place to live, work, and visit. In conclusion, Kochi's blend of history, trade, technology, and culture has made it a dynamic and significant city in southern India. Its vibrant economy, diverse culture, and beautiful landscapes continue to draw people from different parts of the world, contributing to its growth and prosperity.

IITM KOCHI is a platform for B2B and B2C travel businesses and general visitors to know about the global travel community, products, services, and advancements.

IITM KOLKATA

Iitm kolkata | 14 - 16 feb 2025.

Kolkata is the main business, commercial and financial hub of eastern India and the main port of communication for the North-East Indian states. Kolkata is home to a major port, an international airport and many nationally and internationally reputed colleges and Institutions aimed at supplying a highly skilled workforce. According to a Price water house Cooper’s report, as of 2009, Kolkata’s economic output as measured by gross domestic product as 104 US dollars, and ranks third among South Asian cities, behind Mumbai and Delhi. However, As of 2010, Kolkata, with an estimated Gross domestic product (GDP) by purchasing power parity of 150 billion dollars, ranked third among South Asian cities, after Mumbai and Delhi.

IITM Kolkata is a platform for B2B and B2C travel businesses and general visitors to know about the global travel community, products, services, and advancements.

IITM AHMEDABAD

Iitm ahmedabad | 07 - 09 mar 2025.

Ahmedabad, also spelled as Ahmedabad, is a major city in the state of Gujarat, India. It is one of the country's fastest-growing and prosperous cities, known for its rich cultural heritage and economic significance. The city has a deep-rooted history, dating back to the 15th century, and it served as the capital of Gujarat during the rule of Sultan Ahmed Shah. Ahmedabad's historical landmarks, including the Sabarmati Ashram, Jama Masjid, and Bhadra Fort, are a testament to its glorious past. In recent decades, Ahmedabad has transformed into a thriving economic hub and an important industrial center. It is known for its flourishing textile and garment industry, earning it the title of the "Manchester of the East." The city also boasts a significant presence in the chemical, pharmaceutical, and automotive sectors. Ahmedabad is a prominent destination for investment and business, and its Special Economic Zones (SEZs) and industrial parks attract domestic and international companies. The city's entrepreneurial spirit and conducive business environment have played a pivotal role in its economic growth. In addition to its economic prowess, Ahmedabad is famous for its vibrant culture and festivals. The annual Navratri festival is celebrated with great enthusiasm, where people participate in traditional Garba and Dandiya dance forms. Ahmedabad's architectural landscape blends historical monuments with modern infrastructure. The Sabarmati Riverfront, a rejuvenation project along the banks of the Sabarmati River, is a prime example of the city's urban development and beautification efforts. Furthermore, Ahmedabad has a flourishing education sector, with numerous universities, colleges, and research institutions offering quality education in various fields. The city's warm and welcoming atmosphere, along with its strong community values, makes it a popular destination for residents and visitors alike. In conclusion, Ahmedabad's combination of history, industry, culture, and education has positioned it as a thriving metropolis in India. Its economic growth, cultural heritage, and modern development continue to make it an essential player in the country's progress and development.

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North East region is endowed with diverse tourist attractions and has great potential for accelerating tourism growth

North east states showcase tourism potential of the region on the second day of international tourism mart in aizawl.

Key Highlights:

• Objective of ITM 2022 is to highlight tourism potential of the Northeast region in domestic and international markets

The eight states of North East India are blessed with scenic natural beauty, rich biodiversity, rare wildlife, historical sites, distinct cultural and ethnic heritage and warm and welcoming people. The region offers unforgettable Wildlife Tourism, Tea & Golf Tourism, River tourism, Religious & Spiritual Tourism, Heritage Tourism, Cultural & Culinary Tourism, Adventure Tourism, Agro & Rural Tourism and Offbeat Destinations. Northeast India is home to many wildlife sanctuaries like Kaziranga National Park famous for the one-horned rhinoceros. The mighty Brahmaputra flows through the length of Assam where tourists can enjoy memorable river cruises and the flowing rivers of Arunachal Pradesh which feed the Brahmaputra offering incredible white water rafting experiences. The region is endowed with diverse tourist attractions. Each State has its own distinct features and has great potential for accelerating tourism growth.

These points were highlighted on the second day of International Tourism Mart 2022 in Aizawl. Objective of ITM 2022 is to highlight tourism potential of the Northeast region in domestic and international markets.

The second day of ITM included presentations by eight North Eastern States on their tourism potential as well as cultural evenings, sightseeing visits to local attractions in and around Aizawl. B2B meeting was also arranged, where buyers from different regions of the country engaged in one-on-one meetings with sellers from the North-East Region. An exhibition including display of beautiful handicrafts and handlooms was also organized to show case the tourism products of respective participating States.

During presentation it has been highlighted that different types of Tourism products are available in North east. Wildlife Tourism, Tea & Golf Tourism, River tourism, Religious & Spiritual Tourism, Heritage Tourism, Cultural & Culinary Tourism, Adventure Tourism, Agro & Rural Tourism and Offbeat Destinations are some of them. Assam will very soon launch its tourism policy, which will also help in boosting tourism in State.

During session Secretary Tourism Shri Arvind Singh said that sustainability has been a priority for the travel, tourism, and hospitality sector for some time, but it has become even more prominent due to the pandemic. The demand for green tourism is growing as people are becoming more conscious of their impact on the environment and are looking for more sustainable travel options. The Government of India is now focused on promoting the move towards green tourism. Green tourism has the potential to catalyse local economies, while also minimising the environmental and social impacts.

During her address Principal Secretary, Tourism Department, Government of Mizoram Smt. Manisha Saxena said that Mizoram has always been known as having an untapped potential for tourism because of its mesmerising landscape, lush green hills and captivating topography. Mizoram has 90% of its area under forest cover with its attitude and its geographic location, pleasant climate its strongest points. There is an ample scope for eco-tourism and adventure tourism also. Mizoram is the happiest state in India as per the India Happiness Report, 2020. It has a high literacy rate of 91.33 and stands third in the country. There is a variety of untouched and unexplored attractions that can offer a dream destination to enterprising tourists. Thenzawl is located in Serchhip District, in the central part of Mizoram, at a distance of 112 kms from Aizawl. Thenzawl offers a perfect blend of eco-tourism, rural experience, natural beauty, culture and adventure. Many tourist spots have come up in the previous years at Thenzawl, which is one of the two Sub-Divisions of Serchhip District. The most important attraction at Thenzawl, is the Thenzawl Golf Course and Resort. This Golf Course and Resort was built under the Swadesh DarshanScheme of Government of India. It is rated as one of the best all season Golf courses in the North East India and offers one of the best Pay & Play facility that caters to all levels of ability.

Ministry of Tourism, Government of India is organizing the 10th International Tourism Mart (ITM) for the North East Region from 17th to 19th November 2022 in Aizawl, Mizoram. The International Tourism Marts are organized in the North-Eastern States on rotation basis. Mizoram is hosting this Mart for the first time. The earlier editions of this mart have been held in Guwahati, Tawang, Shillong, Gangtok, Agartala, Imphal and Kohima.

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India plans roadshows, travel mart to boost North East tourism, connect with Vietnam

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• India plans roadshows, travel mart to boost North East tourism, connect with Vietnam

To connect northeast India with South East Asian countries and promote North East Tourism, the Union ministry of tourism has planned road shows, particularly focused on tourism, and will organize an International Travel Mart in Shillong in November this year. During the ongoing 3rd edition of the North East India Festival in Vietnam, a B2B meeting on tourism was held, and various issues were discussed.

• Updated On Oct 30, 2023 at 09:06 AM IST

With 70% recovery, Macao keen to tap India’s market potential: MGTO Director

India may not typically rank in Macao’s top 10 source markets, but events such as weddings, IIFA awards, incentive groups make it an attractive market for Macao. In conversation with ETTravelWorld, Director at Macao Government Tourism Office (MGTO), Maria Helena de Senna Fernandes shared the destination’s intent to extend the reach in the international markets while looking at more in-person engagements.

• Published On Oct 30, 2023 at 08:01 AM IST

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Govt showcases India as 365-day tourist destination at Arabian Travel Mart

The Ministry of Tourism is showcasing India as a 365-day tourism destination at the Arabian Travel Mart being held in Dubai from May 6-9.

New Delhi : The Ministry of Tourism is showcasing India as a 365-day tourism destination at the Arabian Travel Mart being held in Dubai from May 6-9.

The 'Incredible India' pavilion was inaugurated on Monday by Satish Kumar Sivan, Consul General of India to Dubai, with the aim of strengthening India's presence in the Middle East's tourism sector.

The pavilion has made a resounding entry, aiming to capture the entirety of the UAE market. The country’s delegation comprising tour operators, luxury hotels, wellness resorts, and the Indian Railway Catering and Tourism Corporation (IRCTC) will be highlighting India’s attraction as a round-the-year tourist destination, according to an official statement.

The Ministry of Tourism has launched the ‘Cool Summers of India’ digital campaign at the Arabian Travel Mart to dispel the notion of India being too hot for summer travel.

The campaign is emphasising the country’s offerings in the hill resorts, and seeks to promote India as a holistic destination throughout the year.

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Wednesday, 08 May 2024

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Tourism Ministry unveils Cool Summers of India campaign

As the scorching summer sun bore down on travelers worldwide, the Union Tourism Ministry of India has embarked on a transformative journey to redefine summer vacations by unveiling the "Cool Summers of India" campaign at the three-day much-sought after  Arabian Travel Mart 2024 in Dubai from May 6.

The campaign is an invitation to global tourists to explore the lesser-known destinations of India's diverse landscapes during the summer season.

Moving away its focus from traditional tourism strategies, the campaign spotlighted 50 enchanting getaways across four corners of the country from the snow-capped peaks of Gulmarg, Patnitop, Auli in Jammu and Kashmir to the lush valleys of Wayanad in Kerala. The curated list of 50 summer hotspots getaways also include destinations like Pithoragarh, Auli, Chopta Valley, Binsar  in Uttarakhand; Bir Billing, Kinnaur and Tirath Valley in Himachal Pradesh giving travelers a wide range of options to explore, from serene hill stations to lush green valleys.

 “By diverting attention from overcrowded tourist hotspots to these hidden treasures, the Ministry aims to reach out to a wider audience, including potential foreign tourists as well as alleviate strain on popular destinations and ensure that India’s summer getaways are not confined to domestic travelers alone,” said Rajnish Kaistha (Sr. Vice President) of the International Association of Tourists Operators (IATO).

The Ministry’s tagline says it all. “From the snowy peaks of the Himalayas to the misty hills of the Western Ghats, from the serene lakes of Kerala to the cascading waterfalls of Mizoram, India's got the coolest summer getaways that'll have you feeling frosty fresh!”

Moreover, leveraging social media channels like WhatsApp to disseminate information about these destinations, the Ministry has ensured that the campaign reaches a wider audience, including potential foreign tourists who may not be familiar with the hidden gems of India.

The campaign went live on Monday and social media handles of 'Incredible India' have already shared a teaser and some glimpses of this "segmented offering" in its run-up. Arabian Travel Mart is one of the key events in the global tourism arena.

 It is largely targeted towards drawing the foreign tourists by challenging the notion that India is too hot for summer travel, as the Indian subcontinent has a range of weathers, sources had said here on May 3."The event marks a significant step in strengthening India's presence in the Middle East tourism market," the ministry said in a statement adding that an 'Incredible India' pavilion was inaugurated by Satish Kumar Sivan, Consul General of India to Dubai.

 "The pavilion has made a resounding entry, aiming to capture the entirety of the UAE market. Leading a delegation comprising tour operators, luxury hotels, wellness resorts, and the Indian Railway Catering and Tourism Corporation, India is poised to showcase itself as a 365-day destination," the statement said.

India's participation in the Arabian Travel Mart 2024 holds immense potential for the tourism industry and the economy at large, they said.

The event provides a platform for the Indian tourism players to exhibit their offerings, forge alliances within the industry and attract visitors from the MENA (Middle East and North Africa) region. This, in turn, is expected to bolster revenue generation and foster job creation within the tourism sector, the statement said.

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Tourism Ministry Promotes Destination Egypt at Arabian Travel Mart with Dynamic New Campaign

India seeks to enhance its middle east tourism presence at the arabian travel mart 2024. the tourism ministry participates to showcase lesser-known destinations and launch the 'cool summers of india' campaign, aiming to promote india as a year-round destination despite common misconceptions about summer heat. the digital campaign highlights hill resorts and other offerings in various climatic zones. this participation aims to attract visitors from the mena region and boost the tourism industry in india..

Seeking to strengthen the country's presence in the Middle East tourism market, the Tourism Ministry is participating in the Arabian Travel Mart 2024 being held in Dubai from May 6 to 9, officials on Monday said.

Highlighting lesser-known destinations, the ministry also launched the 'Cool Summers of India' campaign at the Mart.

The campaign went live on Monday and social media handles of 'Incredible India' have already shared a teaser and some glimpses of this ''segmented offering'' in its run-up.

It is largely targeted towards drawing the foreign tourists by challenging the notion that India is too hot for summer travel, as the Indian subcontinent has a range of weathers, sources had said here on May 3.

Arabian Travel Mart is one of the key events in the global tourism arena.

''The event marks a significant step in strengthening India's presence in the Middle East tourism market,'' the ministry said in a statement.

An 'Incredible India' pavilion was inaugurated by Satish Kumar Sivan, Counsul General of India to Dubai, it said.

''The pavilion has made a resounding entry, aiming to capture the entirety of the UAE market. Leading a delegation comprising tour operators, luxury hotels, wellness resorts, and the Indian Railway Catering and Tourism Corporation, India is poised to showcase itself as a 365-day destination,'' the statement said.

This digital campaign -- 'Cool Summers of India' -- challenges the notion of India being too hot for summer travel, emphasising its offerings in hill resorts, including the Himalayas. The campaign seeks to promote India as a holistic destination throughout the year, the officials said.

As part of this campaign, a two-phase list of sites has been drawn which will be revealed once the campaign goes live. Under phase one, a list of about 50 summer getaways have been chosen, most of these being in north India, the sources said on May 3.

India's participation in the Arabian Travel Mart 2024 holds immense potential for the tourism industry and the economy at large, they said.

The event provides a platform for the Indian tourism players to exhibit their offerings, forge alliances within the industry and attract visitors from the MENA (Middle East and North Africa) region. This, in turn, is expected to bolster revenue generation and foster job creation within the tourism sector, the statement said.

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New Delhi, May 6 (PTI) Seeking to strengthen the country’s presence in the Middle East tourism market, the Tourism Ministry is participating in the Arabian Travel Mart 2024 being held in Dubai from May 6 to 9, officials on Monday said.

Highlighting lesser-known destinations, the ministry also launched the ‘Cool Summers of India’ campaign at the Mart.

The campaign went live on Monday and social media handles of ‘Incredible India’ have already shared a teaser and some glimpses of this “segmented offering” in its run-up.

It is largely targeted towards drawing the foreign tourists by challenging the notion that India is too hot for summer travel, as the Indian subcontinent has a range of weathers, sources had said here on May 3.

Arabian Travel Mart is one of the key events in the global tourism arena.

“The event marks a significant step in strengthening India’s presence in the Middle East tourism market,” the ministry said in a statement.

An ‘Incredible India’ pavilion was inaugurated by Satish Kumar Sivan, Counsul General of India to Dubai, it said.

“The pavilion has made a resounding entry, aiming to capture the entirety of the UAE market. Leading a delegation comprising tour operators, luxury hotels, wellness resorts, and the Indian Railway Catering and Tourism Corporation, India is poised to showcase itself as a 365-day destination,” the statement said.

This digital campaign — ‘Cool Summers of India’ — challenges the notion of India being too hot for summer travel, emphasising its offerings in hill resorts, including the Himalayas. The campaign seeks to promote India as a holistic destination throughout the year, the officials said.

As part of this campaign, a two-phase list of sites has been drawn which will be revealed once the campaign goes live. Under phase one, a list of about 50 summer getaways have been chosen, most of these being in north India, the sources said on May 3.

India’s participation in the Arabian Travel Mart 2024 holds immense potential for the tourism industry and the economy at large, they said.

The event provides a platform for the Indian tourism players to exhibit their offerings, forge alliances within the industry and attract visitors from the MENA (Middle East and North Africa) region. This, in turn, is expected to bolster revenue generation and foster job creation within the tourism sector, the statement said. PTI KND AS AS

This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.

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Ministry of Tourism participates in Arabian Travel Mart 2024 in Dubai

Ministry of Tourism, Government of India is participating in  Arabian Travel Mart 2024 , being held in Dubai from May 6 th  to 9 th  May, 2024. The event marks a significant step in strengthening India’s presence in the Middle East tourism market.

Incredible India pavilion was Inaugurated today by Mr. Satish Kumar Sivan, Counsul General of India to Dubai.  The pavilion has made a resounding entry, aiming to capture the entirety of the UAE market. Leading a delegation comprising tour operators, luxury hotels, wellness resorts, and the Indian Railway Catering and Tourism Corporation, India is poised to showcase itself as a 365-day destination.

Highlighting lesser-known yet refreshing destinations, the Ministry of Tourism has launched the ‘Cool Summers of India’ campaign at Arabian Travel Mart. This digital campaign challenges the notion of India being too hot for summer travel, emphasizing its offerings in hill resorts, including the Himalayas. The campaign seeks to promote India as a holistic destination throughout the year.

India’s participation in the Arabian Travel Mart 2024 holds immense potential for the tourism industry and the economy at large. The event provides a platform for Indian tourism players to exhibit their offerings, forge alliances within the industry, and attract visitors from the MENA region. This, in turn, is expected to bolster revenue generation and foster job creation within the tourism sector.

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