blue cruise subscription cost

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Ford increases BlueCruise subscription to $800 per year

Ford bluecruise subscription bumped up to $800 per year.

In 2021, Ford introduced the BlueCruise on the Mustang Mach-E  and the F-150. It’s also available in the 2022 Lincoln Navigator , but it’s marketed under a different name — the Lincoln ActiveGlide. Ford delivered on its promise to make the BlueCruise or ActiveGlide one of the most advanced self-driving software currently available. More succinctly, you can drive your Mustang Mach-E or F-150 without putting your hands on the wheel for over 100,000 miles of highways across North America. The Ford BlueCruise will also warn you if you take your eyes off the road so you don’t get distracted while it’s in self-drive mode.

When the Ford BlueCruise was released, the subscription cost was $600 for three years or $200 per year. If your Mustang Mach-E or F-150 doesn’t come with BlueCruise as a standard feature, you would need to pay $995 to install the hardware. However, Ford has recently increased BlueCruise subscription to $2,100 for three years.

“For new Mustang Mach-E orders made after May 2, BlueCruise is available at the time of order for $2,100 for 3 years,” Ford announced the price changes on the Mach-E forum . The automaker also clarified that BlueCruise subscription will cost “$800 per year or $75 per month.” However, if you already subscribed to Ford BlueCruise at $200 for three years, the new prices won’t take effect until your subscription has expired.

Why is Ford adjusting the price upwards? According to the automaker, the $200 per year subscription cost was a discount when BlueCruise was first introduced in the 2021 Mustan Mach-E models. Besides that, Ford upgraded BlueCruise last year with new features such as In-Lane Repositioning, Predictive Speed Assist, and Lane Change Assist. The new BlueCruise 1.2 is a standard feature in the latest Mustang Mach-E models, and it could be another reason why Ford is increasing the subscription cost. Of course, it’s likely that other Ford models like the F-150 Lightning or the gas-powered F-150 truck that will come with BlueCruise 1.2 will also be affected.

Automakers also can’t resist tapping into subscription revenue to increase profits. If there is one thing we’ve learned from Netflix , companies will capitalize on every opportunity to increase their subscription revenue. Sometimes it could be something as ridiculous as paying a subscription to access Apple CarPlay in your BMW , or even unlocking heated seats.

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Then again, it’s reasonable for manufacturers to request a subscription for self-driving software since they’re expensive to develop and maintain. But is it worth it to pay $800 per year for a Ford BlueCruise subscription? Well, it’s certainly cheaper than the Tesla’s AutoPilot, which is $99 or $199, depending on the package. Ford BlueCruise is also available with a three months free trial if you want to figure out if it’s worth it. 

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Ford recently introduced a new appearance option for the 2024 Mustang Mach-E GT, which will soon be available for preordering. The Bronze Appearance Package is more for show than go, but an exclusive performance package will also be available to add go-power. This new Mach-E variant joins the 2024 Mustang Mach-E Rally and is designed for off-pavement driving.

Why the Mustang Mach-E GT matters Ford had unexpected success with the F-150 Lightning electric truck and the Mustang Mach-E electric SUV. The originally explosive EV sales growth has cooled a bit, but Ford needs to continue to develop and promote both models. Ford F150 pickup trucks have been the best-selling light vehicles, including cars and trucks, for over three decades. However, Ford snubbed the noses of many Mustang purists by using the Mustang name for a crossover utility electric vehicle. So, Ford is buttressing the Mach-E's impact with attributes long-revered by ICE Mustang buyers: personalization and performance.

Van life living might seem like a "new" thing. But there were self-professed "dirtbags" and road-tripping hippies long before Instagram was ever a thing. Way back in the 1950s — we're talking before Buzz and Neil even set foot on the moon — Westfalia was turning Volkswagen buses into pop-top RVs so our parents' parents could road trip in (relative) style. Now, after a two-decade absence, the company is returning stateside with an all-new custom ride that's swankier, roomier, and more luxurious than any Westfalia van before it.

The inside scoop on the all-new Westfalia Wave camper van While Westfalia made a name for itself by customizing VW buses in the 1950s, its latest project takes a surprisingly different tack. The Wave is based on the tried-and-true Ram Promaster 3500S platform with a 3.6L V6, pushing 276 horsepower through a nine-speed automatic transmission. Westfalia makes good use of the van's 20.7-foot bumper-to-bumper length, allowing for tons of space for sleeping, cooking, storage, and even showering.

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We've come a long way from having a six-CD changer being the centerpiece of the automotive entertainment system. Aftermarket head units, aux cables, and even a flip-up DVD player were the be-all, end-all of excitement just a decade or two ago.

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Ford's BlueCruise Subscription Pricing Gets A Lot More Expensive

No one asked for subscriptions. an increase for a few extra hundred dollars a year hurts a lot of wallets.

If you’re interested in ordering a Ford Mustang Mach-E with the company’s BlueCruise semi- autonomous driving system, be prepared for some sticker shock. Ford has confirmed that pricing for the system is increasing on all new Mach-E orders going forward.

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In a post on the Mach-E forums, a user posted what looks to be a dealer bulletin. In it, it details BlueCruise’s pricing increase on new Mach-E orders placed after May 3, 2023. Before I go any further, it’s important to note that we call this BlueCruise pricing setup for what it is, a subscription. And it’s good to see Ford calls it as much instead of beating around the bush.

BlueCruise will now be available on all trims of the Mach-E as a stand alone option. For the tidy sum of $2,100 you’ll get access to it for three years. Buyers that don’t purchase the three year access outright will have a 90 day trial period. The subscription comes into play once the trial ends. The bulletin mentions that since every Mach-E is already built with BlueCruise hardware, you just have to open your wallet to activate it for either $800 annually or $75/month.

Initially, BlueCruise could be had on the Mach-E for $600/year . Understandably   owners were up in arms in the comments. Many stated that they didn’t use it enough to justify spending that kind of money on it.

“I would do $10/month. I don’t use it nearly often enough to justify $75/month,” said one owner . “ I did purchase the hardware and 3yr subscription on my ‘22 GT and the price made sense given that it was described as including hardware.”

Others said they thought the $600/year price was already a bit steep and were considering not renewing. Ford helped make that decision easier.

A representative from Ford jumped into the comments and reiterated what the bulletin said, essentially doubling down on the price increase. Most owners it would seem are turned off by both the price increase and the fact that it’s a subscription.

Ford’s crosstown rival, GM, would seem to have the better deal with their version: Super Cruise. According to GM/OnStar , vehicles equipped with Super Cruise functionality come with a three year trial. Or you can subscribe to Super Cruise for just $25/month. But don’t be so quick to think that this means it’s a better deal than Ford’s system. There’s a huge catch depending on the vehicle.

The catch is that you have to equip your GM vehicle with Super Cruise to use it . And depending on the vehicle, that can be a hell of an option. Take the Cadillac CT4-V Series that our own Andy Kalmowitz recently tested . The CT4 range, along with the CT5, XT6 and Escalade can be equipped with Super Cruise on most trims. But GM is slick and bundles Super Cruise in with other options. A basic, no option $41,000 CT4 Premium Luxury can turn into a near $48,000 car just by adding the top Super Cruise package. On the CT4-V Series it can cost as much as $8,100. It’s a bit more palatable if you go with Super Cruise alone at $3,700, but it’s still pricey.

Look, we get it. Technology is expensive and it’s costly to hire folks to write code and keep things up-to-date. With everything rising in cost, it makes sense that Ford’s   cars  and tech options are getting pricer too. And while the company says that tech like BlueCruise will help “enhance” their product offerings, they’re also watching customer reactions for feedback. It shouldn’t take them long to learn that no one wants pricey subscriptions for features they hard ly use.

Ford’s BlueCruise hands-free system to cost $600 for 3 years

DETROIT — Ford Motor Co.’s upcoming hands-free driver-assist system has a new name: BlueCruise.

Previously referred to as Active Drive Assist , the feature will go live in the third quarter on Ford’s Mustang Mach-E crossover and F-150 pickup. Ford said Wednesday that BlueCruise software, activated through an over-the-air-update, will cost $600 for a three-year subscription, on top of the price of the hardware that varies by vehicle.

The feature finally will give Ford an answer to General Motors’ Super Cruise and Tesla’s Autopilot systems, although Ford has vowed to make BlueCruise more intuitive .

At launch, the system will allow owners to navigate more than 100,000 miles of divided highways without the need to place their hands on the steering wheel. It later will be updated to include automatic lane changing and other features.

The automaker said it tested the system on more than 600,000 miles of divided highway, including a recent 110,000-mile road trip across 37 states and five Canadian provinces.

“There are highway intricacies and driving conditions that you simply cannot replicate in a lab,” Hau Thai-Tang , Ford’s chief product platform and operations officer, said in a statement. “Sending these vehicles out for real-world driving experience is just one of many ways we ensured that BlueCruise technology offers confidence and convenience for drivers all across the continent.”

Ford said it expects to sell 100,000 vehicles equipped with BlueCruise in the system’s first year on sale.

In addition to the $600 subscription, vehicles must have a driver-facing camera to use the system. The necessary hardware is standard on the F-150 Limited. F-150 Lariat, King Ranch and Platinum models need the $995 Ford Co-Pilot 360 Active 2.0 package for a total $1,595 including the subscription charge. Owners of lower trims cannot use BlueCruise.

BlueCruise hardware is standard on Mustang Mach-E CA Route 1, Premium and First Edition models. It’s available on the Select trim as part of the $3,200 Comfort and Technology package, which includes the subscription charge.

Ford officials declined to say how much the subscription will cost after the first three years.

In a briefing with media members, officials also declined to cite anything BlueCruise can do that GM’s Super Cruise could not, but Ford’s news release noted that the system will show that it’s engaged through text and blue lighting cues that are effective for those with color blindness.

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• Following 500,000 miles of development testing, Ford embarked on a 110,000-mile “Mother of All Road Trips” across the United States and Canada to prove out BlueCruise hands-free highway driving technology in a wide range of driving and weather conditions
• 2021 Ford F-150 and 2021 Mustang Mach-E vehicles equipped with the available Ford Co-Pilot360 ™ Active 2.0 Prep Package can receive BlueCruise later this year through over-the-air software update.  
• BlueCruise will give drivers the comfort and confidence of hands-free driving on prequalified sections of divided highways called Hands-Free Blue Zones that make up more than 100,000 miles of North American roads
• Additional Ford vehicles to receive BlueCruise technology in coming years as Ford continues to add additional highways and deliver new hands-free driving capabilities to F-150, Mustang Mach-E and more

DEARBORN, Mich., April 14, 2021 – Ford will begin offering its new BlueCruise hands-free highway driving system to customers later this year after 500,000 miles of development testing and fine-tuning the technology on a journey across the United States and Canada.

Last year, Ford sent a fleet of 10 test vehicles – five F-150 pickups and five all-electric Mustang Mach-E SUVs – to complete what test drivers dubbed the “Mother of All Road Trips.” The trek covered more than 110,000 miles through 37 states and five Canadian provinces to challenge BlueCruise against a wide range of road, weather and traffic conditions.

“There are highway intricacies and driving conditions that you simply cannot replicate in a lab,” said Hau Thai-Tang, Ford chief product platform and operations officer. “Sending these vehicles out for real-world driving experience is just one of many ways we ensured that BlueCruise technology offers confidence and convenience for drivers all across the continent.”  

Via over-the-air software updates, BlueCruise will be offered later this year on 2021 F-150 and 2021 Mustang Mach-E models equipped with the available Ford Co-Pilot360 ™ Active 2.0 Prep Package. Over-the-air software updates allow owners of select Ford vehicles to update software from the convenience of their own garage.

Ford is targeting to sell more than 100,000 vehicles equipped with BlueCruise in the first year, based on company sales and take-rate projections.

Mother of All Road Trips becomes the ultimate Ford test drive

All 10 test vehicles – one departing from Palo Alto, California, the others from Dearborn, Michigan – spent much of last November and December winding their way across the United States and Canada. Test drivers searched for every conceivable road condition and highway driving scenario, monitoring the system’s performance, collecting data and highlighting areas where improvements could be made.

The trip marked the final leg of a development process that ran up more than a half-million miles in a series of shorter test drives, each designed to evaluate a specific aspect of BlueCruise. As real-world validation of those earlier tests, road trip enabled the system to scan for variances in road signage, lane markings, exit ramps, traffic patterns and weather.

“I drive long-distance quite often, whether out to Boston or down to Florida to visit family or friends, and usually I mentally tire out on drives that far,” said Alexandra Taylor, BlueCruise feature development engineer, who logged more than 3,000 miles in an F-150 on the trek. “The one thing that became clear is that, when using BlueCruise, long drives aren’t nearly as mentally taxing to me.”

Taylor and fellow BlueCruise engineer Shruti Gotadki set out on an eight-day journey that wound through the southeast United States, targeting driving differences between Jacksonville, Louisville, Atlanta and other major urban areas.

Back at the Ford lab, driver-assist technology supervisor Justin Teems monitored the progress of the entire fleet, corralling important data that will help shape BlueCruise driving experience in the months and years ahead.

“It was like mission control,” Teems said. “We really wanted to push BlueCruise to its limits. Every state builds roads a little differently. When you include factors like lane line degradation, weather and construction, building a hands-free driving system becomes extremely complex. Those complexities are why Ford has the best team of engineers in the world working on it.”

BlueCruise, the evolution of Ford Co-Pilot360 Technology

Using both advanced camera and radar-sensing technologies and building upon Intelligent Adaptive Cruise Control with Stop-and-Go, Lane Centering and Speed Sign Recognition, BlueCruise adds a new level of convenience for drivers with vehicles equipped with Ford Co-Pilot360 Technology. The feature allows a driver to operate truly hands-free on prequalified sections of divided highways called Hands-Free Blue Zones. A driver-facing camera in the instrument cluster monitors eye gaze and head position to help ensure the driver’s eyes remain on the road.

Currently, more than 100,000 miles of highways across North America are dedicated Hands-Free Blue Zones in the Ford GPS mapping system. BlueCruise uses blue lighting on the digital instrument cluster to indicate when the vehicle is in a hands-free zone.

In addition to the full hands-free mode, equipped vehicles will also feature Lane Centering mode. Lane Centering works on most roads with lane lines and can help keep the vehicle centered in its lane but requires drivers to keep their hands on the steering wheel. In either mode, a visual prompt on the instrument cluster notifies drivers when they need to return their attention to the road or resume control of the vehicle.

BlueCruise is an SAE Level 2 driver-assist technology, similar to Tesla Autopilot but with the advantage of offering a true hands-free driving experience while in Hands-Free Mode that does not require a driver’s hands to stay in contact with the steering wheel, unless prompted by vehicle alerts.

And unlike other approaches – such as GM’s Super Cruise, which uses red and green lighting, or Tesla’s Autopilot, which requires a driver keep their hands on the steering wheel – BlueCruise communicates with drivers in different ways. The instrument cluster transitions to communicate that the feature is in Hands-Free mode through text and blue lighting cues, effective even for those with color blindness.

More highways and features to come

Beyond the 2021 F-150 and 2021 Mustang Mach-E, additional Ford vehicles will also receive BlueCruise hands-free driving technology, while current owners continue to receive over-the-air software updates to add new features and capabilities in the coming years.

Future enhancements are planned to include Lane Change Assist that will let the vehicle change lanes with just a tap of the turn signal indicator, and Predictive Speed Assist that will adjust vehicle speed for road curves, roundabouts and more.

Ford also plans to offer regular mapping updates for the technology to recognize changes plus thousands of miles of planned new road additions.

Affordable hands-free highway driving technology

2021 F-150 and 2021 Mustang Mach-E customers will be able to purchase BlueCruise software – including a three-year service period – for $600 in the second half of 2021, when it’s ready to launch. Hardware pricing varies by vehicle.

For F-150, BlueCruise is available as a part of the Ford Co-Pilot 360 Active 2.0 package for a total of $1,595 – $600 for the software and $995 for the hardware. The Ford Co-Pilot 360 Active 2.0 package is standard on F-150 Limited and available as an option on Lariat, King Ranch and Platinum models.

For Mustang Mach-E, BlueCruise comes standard on CA Route 1, Premium and First Edition variants. It’s an available package on the Select trim for $3,200 – $ 600 for the software and $2,600 for the rest of the package – as part of the larger Comfort and Technology package, which includes features such as a 360-degree camera, heated front seats and heated steering wheel.

Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. BlueCruise is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See owner’s manual for details and limitations. The BlueCruise Prep Kit contains the hardware required for this feature. Software for the feature will be available for purchase at a later date. BlueCruise functionality is expected in the third quarter of 2021. Separate payment for feature software is required to activate full functionality at that time.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 176,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

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We Tested Ford's BlueCruise Hands-Free Driving and Here's What It's Like

I, for one, embrace our new robotic overlords.

• Ford's hands-free BlueCruise tech is coming to the 2021 Mustang Mach-E and F-150 later this year.
• We've driven both vehicles with BlueCruise equipped, so we're here to tell you what it's like on the road.

General Motors got the jump on its rivals when it unveiled Super Cruise back in 2018, taking features like adaptive cruise control and lane centering to new heights with a hands-free mode that only works on certain premapped highways. Now Ford is getting into the hands-free game with its BlueCruise technology suite.

Is this a case of better late than never? Join us as we take an in-depth look at how BlueCruise works and — based on our seat time in an F-150 and a Mustang Mach-E — what it's like on real American roads.

How does Ford's BlueCruise work?

BlueCruise operates on the same principle as Super Cruise. Once the vehicle is traveling on one of the 100,000 miles of qualified roadways (Ford dubs these Hands-Free Blue Zones) and certain conditions have been met, a graphic appears in the instrument panel to let you know that BlueCruise is ready for activation. Simply press the cruise control button on the steering wheel and you can take your hands off the wheel to let the vehicle drive itself.

Like Super Cruise, Ford's BlueCruise system is not autonomous. As the driver, you have to be alert and prepared to take the wheel at any time. BlueCruise will not take evasive action if there is a small obstruction in the road — a box on the freeway, for instance — and you must be ready to perform advanced maneuvers if necessary. To that end, BlueCruise includes a head and eye position sensor to make sure you're watching the road ahead. Divert your attention for too long and the system will deactivate. And because BlueCruise relies on clearly visible lane markers, traveling on highway sections that lack them will deactivate the system.

With these limitations in mind, here are the first vehicles to receive BlueCruise — and we've driven both, so keep reading to find out what BlueCruise is like in the real world.

Which Ford vehicles have BlueCruise?

Am i ready for an ev.

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• Adding a 240V home charging system could cost up to $1,600 or more If your existing electrical service can handle the additional demands of EV charging, you may be able to add Level 2 charging at home for less than a grand, including installation. But your costs will multiply if you need to upgrade your electrical panel or add a dedicated circuit.

The first vehicles to receive BlueCruise functionality will be two of Ford's newest models — the 2021 Ford Mustang Mach-E and 2021 Ford F-150 . In both cases, the BlueCruise hardware is tied to the Ford Co-Pilot360 Active 2.0 package.

For the Mustang Mach-E, all trims except the base Select model come standard with Co-Pilot360 Active 2.0, while the Select can get it as part of the optional Comfort/Technology package. Buyers speccing out fully loaded F-150s will find that Co-Pilot360 Active 2.0 is already included in the top-trim Limited model. The package is also available on the Lariat, King Ranch and Platinum trims.

Each 2021 Ford vehicle with the Co-Pilot360 Active 2.0 package will be outfitted with the hardware necessary to activate BlueCruise. However, BlueCruise isn't available just yet — it'll come online in the next few months via an over-the-air software update. For Co-Pilot360 Active 2.0-equipped models produced earlier in the 2021 model year, the hardware is included, and to activate BlueCruise, you'll have to pay a subscription fee. That fee is $600, which will cover the first three years of service. Models with the above package that launch after the software comes online will come with both the hardware and the software (though the price of the vehicle may rise with the software's inclusion).

Though we don't love the idea of subscriptions services in vehicles overall, it makes sense for Ford to charge a recurring rate. BlueCruise will constantly be updated with improvements to expand coverage and add features. For example, automated lane changes and slowing down for upcoming road curves are already being planned as post-launch additions.

What is BlueCruise like on the road?

I had the opportunity to drive both an F-150 and Mustang Mach-E with BlueCruise, and there was no functional difference in how the system behaved in each vehicle. The system itself melds several driver aids that are already present on the majority of cars today, but with a head- and eye-tracking component that makes sure you're paying attention. Once this is established — and you're driving on a preapproved road — a ring will appear around a graphic of the vehicle in the digital instrument panel. This lets you know that BlueCruise is ready to activate. Simply press the cruise control button and acceleration, braking and turning is handed over to BlueCruise.

In this way, BlueCruise functions similarly to GM's Super Cruise. The primary difference is that GM vehicles with Super Cruise have an LED light bar integrated into the steering wheel to let you know when Super Cruise can be activated. Ford's system isn't so obvious in letting you know when it's ready. When you press the cruise control button, however, the instrument panel graphics turn blue to inform you that BlueCruise is active and you can take your hands off the wheel.

The other difference between the two competing systems is that GM's Super Cruise has one prescribed distance for the adaptive cruise control (ACC) aspect. Ford has decided to treat BlueCruise like a typical ACC system in which you can choose one of four following distances.

When engaged, BlueCruise does a good job at approximating typical human driving behavior. I never had to adjust the following distance from one of the medium settings, and the system gives you a few beats to put your hands on the wheel when it needs you to resume control.

I didn't experience many technical issues in either vehicle on my limited test drive, but there was one instance in which I was forced to make an emergency maneuver. A Civic driver with little concern for their personal safety accelerated to merge right in front of my F-150, and the truck didn't slow down quickly enough. This wasn't necessarily a fault of BlueCruise itself — I have found that ACC systems in general are slow to react to vehicles merging into or out of my lane — but it goes to show that you still need to have your wits about you at all times.     

Edmunds says

Like GM's Super Cruise, Ford's BlueCruise provides a hands-free driving experience on certain limited-access highways. It certainly takes some stress out of driving in bumper-to-bumper traffic, and should be similarly pleasant on long-distance road trips. But these are not autonomous systems, and drivers need to be ready to take the wheel at any time to react to changing road conditions.

Cameron Rogers has worked in the automotive industry since 2013. He has tested and reviewed hundreds of vehicles over the course of his career. Today, he leads the news team in developing cutting-edge news articles, opinion pieces and sneak peeks at upcoming vehicles. Favorite cars that he's driven during his tenure at Edmunds include the 991-era Porsche 911 Turbo S, Rolls-Royce Ghost and several generations of Honda Odyssey (really).

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Ford BlueCruise * Frequently Asked Questions

Ford BlueCruise allows for true hands-free driving on pre-qualified sections of divided highways referred to as Blue Zones. Learn more about BlueCruise in the Frequently Asked Questions (FAQs) below.

Select a link below to be taken to a specific section of the FAQs:

General BlueCruise FAQs BlueCruise Availability, Price, and Renewal FAQs BlueCruise Data Privacy FAQs

General BlueCruise FAQs

What is bluecruise.

Available Ford BlueCruise helps make highway driving less stressful and more enjoyable over long road trips, daily commutes, or in stop-and-go traffic. BlueCruise enables hands-free highway driving on 97% of controlled-access highways (interstates, freeways, expressways) in areas called Hands-Free Blue Zones across the U.S. and Canada. Built on existing technologies like Adaptive Cruise Control and Lane Centering Assist, Ford BlueCruise works collaboratively with the driver, helping reduce fatigue while allowing the driver to remain in control.

Why is BlueCruise so impressive?

Highway driving can feel like a chore, especially in traffic or on long trips. Ford BlueCruise helps make driving less stressful while helping make it a little easier to connect with passengers and enjoy the scenery in front of you.

What vehicles is BlueCruise available on?

BlueCruise is currently available on the Mustang Mach-E, F-150 and F-150 Lightning, and Expedition.

What is the difference between BlueCruise versions 1.0, 1.2, and 1.3?

BlueCruise 1.0 Builds on available Adaptive Cruise Control and Lane Centering to add hands-free driving capabilities on pre-qualified sections of divided highways called Hands-Free Blue Zones.   BlueCruise 1.2   New features include In-Lane Repositioning (which can give you more space by subtly shifting away from vehicles in adjacent lanes) and Lane Change Assist (tapping your turn signal to initiate a hands-free lane change). 

BlueCruise 1.3 It helps you stay engaged longer in hands-free mode by improving performance, with a greater ability to navigate narrow lanes and curves.

What is the difference between BlueCruise and Ford Co-Pilot360* Technology?

Ford Co-Pilot360 Technology is a suite of available Advanced Driver Assistance Features to help keep you in command of your vehicle. BlueCruise builds on these technologies to provide hands-free highway driving capability.

Why allow BlueCruise to operate at higher than legal speed limits?

BlueCruise will operate down to a complete stop during stop-and-go traffic and will go up to 130 kilometres (km) per hour, which we think is appropriate based on the range of speed limits on various highways in the U.S. and Canada.

Will BlueCruise navigate to a destination?

No, BlueCruise is designed to work on pre-qualified divided highways known as Hands-Free Blue Zones. We plan to keep improving its capabilities, including adding more Blue Zones. 

How does BlueCruise adapt based on changes in traffic flow?

BlueCruise enhances your driving experience on motorways, making your journey more comfortable. This is especially true in a traffic jam as BlueCruise supports the driver in all traffic flows, even at a full standstill of vehicles. Depending on how long the vehicle has not been moving, the system will either reengage BlueCruise by itself or you will have to press the resume button on the steering wheel. This applies to cruising at high speeds for long journeys as well.

Does the driver need to touch the steering wheel during hands-free mode?

No. A driver-facing camera will check the driver’s eyes and head position to help keep attention focused on the road ahead. If they are not paying attention, the vehicle will provide both visual and audio signals to maintain attention and eventually slow down until they refocus their attention on the road ahead.

What is the difference between BlueCruise and Adaptive Cruise Control with Lane Centering?

BlueCruise builds on Adaptive Cruise Control allowing you to drive hands-free while keeping you in your lane.  

How does the vehicle know if your eyes come off the road?

A driver-facing camera in the instrument cluster monitors eye gaze and head position to help ensure the driver’s eyes remain on the road. 

What happens if you do not pay attention to the road?

When you take your eyes off the road, the system will send repeated audio warnings to take back steering control. If drivers do not respond to repeated audio warnings to take back steering control, BlueCruise will slow to less than 10 mph if lane lines are detected or stop completely if not. We believe this is an effective way to re-engage drivers based on decades of developing and studying Advanced Driver Assistance Systems (ADAS) warnings. 

Will you continue to improve this system?

We will continue to improve the Ford BlueCruise experience through software updates . We are not tied to product improvements based on model years.  

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BlueCruise Availability, Price, and Renewal FAQs

How can i verify if i have bluecruise available.

You can verify your BlueCruise access and status, as well as renew the service, through your FordPass and Ford Account under the Connected Services tile. If the vehicle has BlueCruise capabilities, it will appear here and include the status as well as the date the BlueCruise active service plan began.

Is BlueCruise free or is it a subscription?

At the time of order, a 90-day free trial of BlueCruise is included on vehicles that are equipped with BlueCruise hardware. Three (3) years of BlueCruise service is available for purchase on Ford vehicles equipped with BlueCruise hardware. 

Once the BlueCruise service plan expires, you can purchase a 1-year or monthly subscription at www.ford.ca/connectedservices . 

What will the cost be in the future?

Pricing is subject to change.

What if I do not want to renew BlueCruise?

If you choose not to use BlueCruise, you can still continue to experience a variety of driver-assist features including Adaptive Cruise Control and Lane Centering.

  BlueCruise Data Privacy FAQs

Does the driver-facing camera take video or photos of the driver.

No, the driver-facing camera does not record video or photos of the driver. Additionally, the data it collects does not leave the camera itself.

Is the driver-facing camera data stored on the electronic data recorder in crashes?

This data is not shared off-board and is only stored on the electronic data recorder for a few seconds before a crash if the vehicle’s airbags are deployed.

What is Ford's position on the collection of data from my Ford vehicle?

Ford is committed to protecting your privacy, ensuring transparency, and obtaining appropriate consent in the collection and use of all customer data.

Do I need to opt-in for Ford to capture any data?

With all of our connected products, you can opt out of sharing your driving data with Ford through their SYNC settings. Once you accept connectivity terms and conditions, these settings are turned on.

Additional Information

What is BlueCruise? How do I enable and use Ford BlueCruise?

* Driver-assist features are supplemental and do not replace the driver’s attention, judgment, and need to control the vehicle. BlueCruise is a hands-free highway driving feature. Only remove your hands from the steering wheel when in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving.

** The FordPass App, compatible with select smartphone platforms, is available through a free download. Message and data rates may apply.

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Sell my car, car research, sign in, what is ford bluecruise, some ford and lincoln trucks and suvs allow drivers to sail down the highway without touching the steering wheel with the company’s bluecruise driver-assistance technology..

Article QuickTakes:

• How do I use BlueCruise?
• How much does BlueCruise cost?
• Which vehicles offer BlueCruise?

Ford BlueCruise is an advanced driver assistance system that allows for hands-free driving on select highways. It works by linking together several advanced driver aids, most notably:

• Adaptive cruise control : uses camera and radar technologies to detect when you’re approaching another car and automatically adjusts the vehicle’s speed to maintain a safe following distance
• Lane centering : makes slight steering inputs to keep the vehicle in the middle of its lane
• Digital maps : helps the vehicle know where it is and the configuration of the road it’s on in order to make decisions

As with General Motors’ hands-free Super Cruise system, drivers can use BlueCruise only on certain approved divided highways. Presently, Ford has mapped more than 100,000 miles of Blue Zones — that is, roads where the system can operate. As the company expands BlueCruise’s coverage area and capabilities, it’ll send over-the-air updates to equipped vehicles, giving them new maps and features such as automatic lane-change functionality.

How Do I Use BlueCruise?

When a vehicle is within a mapped area, the driver can engage BlueCruise by selecting the adaptive cruise button. Then, when the instrument display reads “hands-free,” they can remove their hands from the steering wheel. An interior camera tracks head and eye movement to ensure the driver is alert and monitoring the road. If it detects inattentiveness, the vehicle will issue a series of warnings (first visual, then audible) to prompt the driver to focus. If ignored, it will turn off BlueCruise.

How Much Does BlueCruise Cost?

BlueCruise functionality requires both an initial hardware cost and a recurring subscription fee. The latter is consistent across the board: Owners who want this functionality must pay for a three-year map-update plan, which runs $600. Pricing for BlueCruise hardware varies depending on the vehicle selected.

Which Vehicles Offer BlueCruise?

In 2021, Ford offered BlueCruise in select F-150 and Mustang Mach-E models. In 2022, expect to see it spread to the new F-150 Lightning electric pickup and the updated Expedition full-size SUV. Additionally, the Lincoln Navigator — which shares its platform with the Expedition — will offer the same capability under the name ActiveGlide.

Here’s a more thorough rundown of where to find it:

• Ford Expedition : Expected in winter 2022, the new Expedition will offer BlueCruise only on Platinum models, where it comes standard
• Ford F-150 : BlueCruise comes standard on Limited models and is embedded in the $1,995 Ford Co-Pilot360 Active 2.0 package on Lariat, King Ranch, and Platinum trucks. Depending on which trim level you select, the package may also require other options (such as a 360-degree camera, a towing pack, and/or a higher equipment group) that can up the purchase price by hundreds or even thousands of dollars
• Ford F-150 Lightning : You can option BlueCruise on a standard-range-battery Lariat for $2,220, or you can upgrade to the extended-range-battery version of that trim or the top-tier Platinum model, where it’s included
• Ford Mustang Mach E : BlueCruise is standard on Premium and California Route 1 models, included with the $1,900 Co-Pilot 360 Active 2.0 and 360-Degree Camera package on GT models, and bundled with the $3,200 Comfort/Technology package on the Select trim
• Lincoln Navigator : ActiveGlide is exclusive to Reserve and Black Label trims, where it comes standard

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Customer Viewpoint Ratings and Reviews

Who leaves ratings and reviews?

Ratings and reviews are provided by customers who have either purchased a vehicle or visited a dealership for service.

How are ratings and reviews collected?

Customers are invited to participate in a survey administered by MaritzCX, an independent, third-party supplier.

Can dealerships edit or remove reviews?

No. Ford personnel and/or dealership personnel cannot modify or remove reviews.

Are reviews modified or monitored before being published?

MaritzCX moderates public reviews to ensure they contain content that meet Review guidelines, such as:

‣No Profanity or inappropriate defamatory remarks

‣No Personal Identifying information (e.g., customer phone number or email)

‣No Competitor references (e.g., another brand or dealership)

‣Dangerous behavior (e.g. threatening to harm employees or others)

‣Lack of adequate text (e.g., symbols, emoji’s and random letters)

Reviews on the product and not the customer’s Sales or Service experience

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What is Ford BlueCruise * ?

BlueCruise allows for true hands-free highway driving on prequalified sections of divided highways called hands-free Blue Zones that make up over 130,000 miles of North American roads.

BlueCruise uses blue lighting on the digital instrument cluster to indicate when the vehicle is in a hands-free zone.

How BlueCruise Works

BlueCruise builds upon available Intelligent Adaptive Cruise Control with Stop-and-Go and Lane Centering and Speed Sign Recognition . It allows you to operate your vehicle hands-free while you are monitored by a driver-facing camera to make sure you are keeping your eyes on the road, with the potential for more enhancements in the future. 

Hands-Free Blue Zones Map

Access the interactive map of Hands-Free Blue Zone .

Additional Information

What are some frequently asked questions about BlueCruise? What is Active Park Assist 2.0? What is Lane Centering? What is Reverse Brake Assist?

* Feature is available on select vehicles. Features may vary based on model year, trim, options, packages, and supply availability. Use the  Build and Price tool  to view feature availability on current models. If you have questions or need more information, reference your  Owner’s Manual  or contact your  Ford Dealer . Driver-assist features are supplemental and do not replace the driver’s attention, judgment, and need to control the vehicle. Refer to your  Owner’s Manual  for details and limitations.

BlueCruise is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See your Owner's Manual for detail and limitations. Requires Ford Connect activation through the FordPass ®  App (see FordPass Terms for details ) and a FordPass Member Account. Connected services and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent the operation of connected features. FordPass App, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.     

** Model Year 2021 vehicles with the BlueCruise Prep Package known as (Ford Co-Pilot360 Active 2.0 Prep Package) was for the first vehicles that did not ship from the factory with BlueCruise installed and received the software at a later date.