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  1. Cape Town’s ten-point tourism strategy

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  4. Cape Town City Areas / Best Areas To Stay In Cape Town An Insider S

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  6. Cape Town’s Big Five tourism trends

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COMMENTS

  1. PDF Tourism Development Framework for the City of Cape Town

    tourism economy sustains around 150,000 jobs in total. Tourism is arguably the economic sector with the best growth and employment potential in Cape Town. An assessment of emerging global tourism growth trends suggests that the international tourism environment is fast changing and to compete with the leading tourism cities in the world Cape Town

  2. PDF Cape Town Tourism Unveils Revolutionary 'Glocal' Strategy After Record

    South Africa, 24 January 2024: In the wake of a record-breaking year, Cape Town Tourism an-nounces a ground-breaking strategy for 2024, promising to revolutionise the global travel land - scape. The City's Official Destination Marketing and Management Organisation (DMO) is poised

  3. Cape Town's ten-point tourism strategy

    19 February 2020. The City of Cape Town has announced a ten-point tourism strategy to get the sector back on its feet. For destinations to succeed, they need to constantly reinvent, while incorporating the unique assets, the authenticity of their products and experiences all within a safe environment. With the City's ten-point tourism ...

  4. PDF Cultural Heritage Tourism Strategy and Action Plan for Cape Town

    6.1 Introduction. The development of place based cultural heritage tourism products will require investment in upgrading and revitalising areas of cultural/historic interest. Urban regeneration, adaptive reuse of cultural resources, and restoration; act as both a catalyst and a by-product of cultural heritage tourism.

  5. Cape Town Tourism Unveils Revolutionary 'Global' Strategy After Record

    The Cape Town Tourism Membership Survey for 2023, reveals the expectations of Cape Town's tourism businesses, painting a picture of resilience and optimism for 2024. The survey revealed that almost all businesses anticipate improved 2024 performance compared to last year. For January 2024, 87% of respondents expect a better or much better ...

  6. City Announces Ten-point Tourism Strategy

    The City of Cape Town has announced a ten-point tourism strategy to get the sector back on its feet. For destinations to succeed, they need to constantly reinvent, while incorporating the unique assets, the authenticity of their products and experiences all within a safe environment.

  7. Cape Town Tourism Unveils Revolutionary 'Glocal' Strategy After Record

    In the wake of a record-breaking year, Cape Town Tourism announces a ground-breaking strategy for 2024, promising to revolutionise the global travel landscape. The City's Official Destination Marketing and Management Organisation (DMO) is poised to leverage its historic success, transcending traditional boundaries through its innovative 'Glocal' initiative. A Year Of Unprecedented ...

  8. PDF Culture and Heritage Tourism Strategy and Action Plan for Cape Town

    Cultural Heritage Tourism Strategy and Action Plan for Cape Town Phase 2 - Situation Analysis. - 14 -. conservation of heritage sites and structures which represent the histories of many communities". Cultural landscapes: The City of Cape Town and surrounding areas are regarded as a unique and dramatic natural and cultural landscape.

  9. City launches strategy to reignite tourism in Cape Town

    This Six Pillar Strategy is our strategic marketing and communications approach to reimagining and reigniting visitor demand to Visit, Live, Work, Study, Play and Invest in Cape Town. It allows us to provide a rich and holistic view of all the city has to offer across the six themes. Our Destination Marketing unit is in the process of gathering ...

  10. Cape Town Tourism Development Framework

    The Tourism Vision for 2023 is: "Cape Town's tourism economy will flourish, consistently recording exceptional growth in tourism revenues and employment and being underpinned by environmental sustainability and community support for tourism". ... We worked with Keios Consulting to review and update the tourism strategy for the island and ...

  11. PDF Cultural Heritage Tourism Strategy and Action Plan for Cape Town

    The project consists of five phases, being: Phase 1: Project initiation. Phase 2: Status Quo Analysis. Phase 3: Policy Principles and guidelines. Phase 4: Cultural Heritage Tourism Strategy. Phase 5: Action Plan. This report presents the outputs of Phase 1, including: Analysis of key terms: heritage, heritage tourism and cultural tourism.

  12. Cape Town's Ten-point Tourism Strategy

    The City's tourism strategy aims to breathe life back into the tourism sector and help bring about economic recovery. Full statement by Alderman James Vos. 19 February 2020. The City of Cape Town has announced a ten-point tourism strategy to get the sector back on its feet.

  13. Cape Town implements six-pillar strategy to reignite tourism

    A cornerstone of the recovery plan is the Six Pillar Strategy. "This Six Pillar Strategy is our strategic marketing and communications approach to reimagining and reigniting visitor demand to Visit, Live, Work, Study, Play and Invest in Cape Town. It allows us to provide a rich and holistic view of all the city has to offer across the six ...

  14. City of Cape Town: outcomes of 2022/23 tourism strategy

    Video. The Standing Committee on Finance, Economic Opportunities, and Tourism received a briefing from the City of Cape Town (CoCT) and Cape Town Tourism (CTT) on the outcomes of their tourism strategy for the 2022/23 tourism season and the challenges experienced. It was also briefed on "Unlocking Cape Town's Tourism Potential".

  15. Responsible Tourism

    The Responsible Tourism journey. TravelWise Cape Town is the official source of information to help Cape Town on its journey to being a truly responsible tourism destination, while maintaining its reputation for world-class tourism .We believe that sustainable development and tourism go hand-in-hand and we've identified eight responsible ...

  16. CPT's Tourism Strategy

    The City of Cape Town has been hard at work to limit the impact of Covid-19 on the tourism sector. Said James Vos, Mayoral Committee Member for Economic Opportunities: "The Tourism Task Team which I established early on in the crisis has already begun work on a bounce back strategy to ensure that Cape Town is top of mind when domestic and ...

  17. PDF resource.capetown.gov.za

    resource.capetown.gov.za

  18. Social Cape Town: A City That 'gets' Social Media

    In 2009, in the run-up to the World Cup, Cape Town Tourism rolled out its first digital tourism marketing strategy. Five years later, the city is now widely recognised as one of the world's leading destinations when it comes to making best use of digital and social media. It's fair to say that one woman spearheaded the far-sighted revolution.

  19. PDF State of Cape Town Report 2022: Overview

    tourism industry slowly recovers and load-shedding mitigation measures are implemented. 425€000 430€000 435€000 440€000 445€000 450€000 ... Policy and Strategy Department, City of Cape Town, based on SAPS crime statistics 2016/17² 2021/22 (2022) and South African population estimates (2016² 2021) using Statistics South Africa ...

  20. City's Ten-point Tourism Strategy

    City's Ten-point Tourism Strategy. 12 February 2021. For destinations to succeed, they need to constantly reinvent, while incorporating the unique assets, the authenticity of their products and experiences all within a safe environment. ... Bringing you the latest in Cape Town's business & investment trends, local news and more. Name ...

  21. How Cape Town is putting South Africa back on the tourism map

    09 May 2024 - 05:00. by Joan Muller. The return of tourists to South Africa continues to gather pace, making it likely that overseas arrivals could breach pre-pandemic levels this year. Overseas ...

  22. Cape Town Tourism Unveils Revolutionary 'Glocal' Strategy AfterRecord

    In the wake of a record-breaking year, Cape Town Tourism announces a ground-breaking strategy for 2024, promising to revolutionise the global travel landscape. The City's Official Destination Marketing and Management Organisation (DMO) is poised to leverage its historic success, transcending traditional boundaries through its innovative ...

  23. National Tourism Sector Strategy (NTSS) 2016-2026

    The final National Tourism Sector Strategy (NTSS) 2016-2026 has been published. It is the second NTSS for South Africa. "The first National Tourism Sector Strategy (NTSS) for South Africa was published in 2011 as a ten-year Strategy, with targets from 2010 to 2020. It has recently been the subject of a review to determine what adjustments, if ...

  24. 8 key Meltwater take outs and how they should shape digital strategy

    1. Create a seamless mobile experience. South Africa ranked third globally for using mobile phones to access the web - and as a result, mobile traffic now accounts for 82% of all web traffic in ...

  25. Cape Town Tourism unveils revolutionary 'Glocal' strategy

    In the wake of a record-breaking year, Cape Town Tourism has announced a groundbreaking strategy for 2024, promising to revolutionise the global travel landscape. The city's official destination marketing and management organisation (DMO) is poised to leverage its historic success, transcending traditional boundaries through its innovative 'Glocal' initiative.

  26. Western Cape is currently abundant with wine tourism opportunities

    Calling on the local wine tourism industry to skilfully mine existing opportunities with greater finesse and inventiveness, Ratcliffe says: "The US is our fastest-growing source market, with multiple airlines offering direct flight connections from the US to Cape Town daily. The new Cape Winelands Airport will just add to the game, but only ...

  27. Optimism for wine tourism in the Western Cape

    57m. M ichael Ratcliffe, chairperson of the Stellenbosch Wine Routes board has expressed strong optimism regarding the future of wine tourism in the Western Cape. Speaking ahead of the eighth ...

  28. Western Cape Is Currently Abundant with Wine Tourism Opportunities

    Calling on the local wine tourism industry to skilfully mine existing opportunities with greater finesse and inventiveness, Ratcliffe says: "The US is our fastest-growing source market, with multiple airlines offering direct flight connections from the US to Cape Town daily. The new Cape Winelands Airport will just add to the game, but only ...