tourism related professional organizations in the philippines

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Which organizations in the Philippines are related to tourism?

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June 19, 2023

By Kristy Tolley

Tourism in the Philippines

Tourism is an essential industry in the Philippines, contributing significantly to the country’s economic growth. The country’s natural beauty, rich culture, and hospitable people attract millions of tourists every year. The Philippines is a popular destination for tourists from all over the world, with a booming industry that generates employment and revenue for the country.

Department of Tourism (DOT)

The Department of Tourism (DOT) is the primary government agency responsible for the promotion of the Philippines as a tourist destination. The DOT implements programs and initiatives that aim to increase tourist arrivals and generate revenue for the country. It also focuses on sustainable tourism development, ensuring that the tourism industry’s growth is balanced with environmental preservation and cultural conservation.

Philippine Tour Operators Association (PHILTOA)

The Philippine Tour Operators Association (PHILTOA) is an organization of tour operators, travel agencies, and tourism-related enterprises in the Philippines. PHILTOA aims to promote and develop the country’s tourism industry, particularly in the areas of adventure and eco-tourism. It also advocates for responsible tourism practices and partners with the government in promoting the Philippines as a prime tourist destination.

Philippine Travel Agencies Association (PTAA)

The Philippine Travel Agencies Association (PTAA) is an organization of travel agencies in the country. It is committed to promoting Philippine tourism by providing quality travel services to tourists worldwide. PTAA members adhere to ethical standards and best practices in the travel and tourism industry, ensuring the safety and satisfaction of their clients.

Hotel and Restaurant Association of the Philippines (HRAP)

The Hotel and Restaurant Association of the Philippines (HRAP) is an organization of hotels, resorts, and restaurants in the country. HRAP aims to promote the hospitality industry’s growth by providing world-class products and services that meet international standards. It also advocates for the interests of its members, ensuring a sustainable and competitive business environment.

Tourism Congress of the Philippines (TCP)

The Tourism Congress of the Philippines (TCP) is an industry association that represents the private sector’s interests in the tourism industry. TCP works closely with the government and other stakeholders in shaping policies and initiatives that support the industry’s growth and development. It also advances sustainable tourism practices and promotes the Philippines as a competitive tourist destination.

Association of Tourism Officers of the Philippines (ATOP)

The Association of Tourism Officers of the Philippines (ATOP) is an organization of tourism officers and professionals in the country. ATOP aims to promote tourism awareness and development in local communities and advocate for the interests of its members. It also spearheads initiatives that enhance the quality of tourism products and services in the country.

Philippine Association of Theme Parks and Attractions (PATPA)

The Philippine Association of Theme Parks and Attractions (PATPA) is an organization of theme parks, amusement parks, and other attractions in the country. PATPA aims to promote the development and growth of this sector of the tourism industry, ensuring that its members offer quality products and services that meet international standards.

Philippine Ecotourism Association (PEA)

The Philippine Ecotourism Association (PEA) is an organization that promotes sustainable tourism practices and eco-tourism development in the country. PEA works closely with local communities, government agencies, and the private sector in promoting responsible tourism practices that benefit the environment and local communities.

National Association of Independent Travel Agencies (NAITAS)

The National Association of Independent Travel Agencies (NAITAS) is an organization of independent travel agencies in the country. NAITAS aims to promote ethical business practices, provide quality travel services to clients, and represent the interests of its members in the tourism industry.

Philippine Tour Guides Association (PTGA)

The Philippine Tour Guides Association (PTGA) is an organization of professional tour guides in the country. PTGA aims to promote the professionalization of tour guiding in the Philippines, providing quality services to tourists and ensuring the preservation of the country’s culture and heritage.

Philippine Retirement Authority (PRA) and Retirement Sectors in Tourism

The Philippine Retirement Authority (PRA) is a government agency that promotes the Philippines as a retirement destination for foreign nationals. Retirement sectors in tourism are an emerging sector in the industry, providing a broad range of services and amenities for retirees and elderly tourists. The PRA collaborates with private sector entities in developing and promoting retirement sectors in tourism, contributing significantly to the industry’s growth and development.

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What Are the Different Tourism Organization in the Philippines?

By Anna Duncan

Traveling to the Philippines may be a dream come true for many. With its stunning beaches, rich culture, and friendly locals, it’s no surprise that the country is a popular destination for tourists.

But planning a trip to the Philippines can be overwhelming, especially with so many tourism organizations to choose from. In this article, we’ll take a closer look at the different tourism organizations in the Philippines and what they offer.

Department of Tourism (DOT)

The Department of Tourism (DOT) is the primary government agency responsible for promoting Philippine tourism. It aims to attract both local and foreign tourists by highlighting the country’s natural beauty, cultural heritage, and unique experiences. DOT offers various programs and initiatives such as “It’s More Fun in the Philippines” campaign that encourages visitors to explore different parts of the country.

Philippine Tour Operators Association (PHILTOA)

The Philippine Tour Operators Association (PHILTOA) is a private organization composed of travel agencies, tour operators, and other tourism-related businesses. It advocates sustainable tourism practices while offering various tour packages that allow visitors to experience local culture and traditions. PHILTOA also provides training programs for its members to improve their services further.

Association of Travel Agencies (ATA)

The Association of Travel Agencies (ATA) is another private organization that represents travel agencies in the Philippines. It aims to provide excellent service to tourists by ensuring that its members comply with industry standards and regulations. ATA members offer various tour packages that cater to different interests and budgets.

Hotel Sales & Marketing Association International – Philippines Chapter

The Hotel Sales & Marketing Association International – Philippines Chapter (HSMA) represents hotels, resorts, and other accommodations in the country. It aims to promote Philippine hospitality by providing quality service and facilities while supporting sustainable tourism practices. HSMA also offers training programs and events that help its members improve their services further.

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Association of tourism officers of the philippines.

The Association of Tourism Officers of the Philippines (ATOP) is a dynamic and organized association that brings together tourism officers from across the Philippines. Founded with the vision of unifying the collective needs and aspirations of tourism officers, ATOP serves as a vital platform for collaboration, knowledge-sharing, and professional development within the tourism industry

ATOP commits itself to inculcate the Culture of Tourism”

A dynamic and pro‐active tourism organization, responsive to the challenges of the industry towards nation building

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KASANGGAYAHAN FESTIVAL PANTOMINA SA TINAMPO

Every October of each year, the Kasanggayahan Festival is celebrated in Sorsogon in commemoration of its foundation as a separate Province, independent from Albay, of which it used to be part. 

THE ESTABLISHMENT OF BINAN HERITAGE DISTRICT: AN AXIS OF CULTURE AND THE ARTS IN THE SOUTH

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MANGYAN COMMUNITY OF BARANGAY NAIBUAN

As a tourism dependent destination, the municipality of San Jose is indeed one of the best places to travel. From its plethora of tourist attractions, diverse culture, colorful and unique products, and worldclass talents, there is nothing you would ask for in San Jose.

In partnership with the Department of Tourism, the Best Tourism Practices Awards was born in 2005 when it was launched during the 6th ATOP National Convention held in Bacolod City, Negros Occidental to institutionalize the annual system of recognition. With hope that this award will celebrate the best in the tourism industry that each one of us is collectively doing and contributing to the society at large, this shall be an award-giving-body that honors the great efforts made by the people in the tourism industry, most especially the Local Government Units. In 2023, the ATOP Pearl Awards has shifted to electronic submissions. This innovation prompted those distant areas to participate in the submission of their virtual bid books online through the ATOP website.

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ASSOCIATION PROFILE

The Philippine Tour Operators Association (PHILTOA), Inc. is an organization of tour operators and allied members actively involved in the advocacy of responsible tourism. Founded on 12 June 1986, non-stock and non-profit organization. The membership includes travel agencies, hotel, resorts, transportation companies, handicraft stores, and other tourism-oriented establishments and association.

OUR MISSION

The Philippines leading inbound and domestic tourism association with global networks, actively contributing to national economic growth.

• We forge national and global affiliations and alliances with tourism-related associations and organizations that enhance and promote domestic and inbound Philippine tourism.
• Providing our members with dynamic and proactive education and training, product development, programs & fellowship, ways and means and networking in tourism, we work closely and cooperatively with our industry partners for the common good of Philippine Tourism.
• We practice highest ethical standards and Corporate Social Responsibility and are advocates of responsible tourism.
• Encourage and foster nationwide extensions;
• To pursue an active role in product development (emerging Destinations);
• To strive for international recognition and affiliations;
• Upgrade industry knowledge through education /workshop;
• Conduct national information campaign on relevant issues;
• Develop active members though participation and Involvement in team-building activities;
• Develop and update database;
• To revise and amend the By-Laws to conform to the needs of the times.
• Encourage sales mission;
• To address needs and concerns of members in a timely manner;
• Endeavour for financial sustainability.

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What is the main tourism organization in the Philippines?

The main tourism organization in the Philippines is the Department of Tourism (DOT), which is responsible for promoting, developing, and regulating the Philippine tourism industry.

Table of Contents

Introduction

Background of tourism in the philippines.

The Philippines, an archipelago comprising more than 7,000 islands, has a rich history of tourism, attracting visitors with its stunning natural landscapes, vibrant culture, and warm hospitality.

• Early Tourism: Tourism in the Philippines can trace its roots back to the Spanish colonial era, where the country’s coastal towns became popular destinations for trade and leisure.
• Post-War Era: After World War II, the country’s tourism industry began to flourish, promoting its picturesque beaches like Boracay and historical sites such as Intramuros .
• Modern Tourism: In recent years, the government has invested significantly in tourism infrastructure, creating more accessible transportation and developing eco-friendly resorts to attract international tourists.

Importance of Tourism Industry

The tourism industry is a vital sector in the Philippines’ economy, generating significant revenue, creating jobs, and promoting cultural exchange ,Main tourism organization in the Philippines is DOT.

• Economic Contribution: Tourism is one of the top sources of foreign exchange earnings in the country. In 2019, it contributed approximately 12.7% to the nation’s GDP, signifying its critical role in economic development.
• Employment Opportunities: The industry provides employment for millions of Filipinos, from hotel staff to tour guides. It supports related sectors such as food and beverage, transportation, and arts and crafts.
• Cultural Promotion: Through tourism, the rich cultural heritage of the Philippines, including UNESCO World Heritage Sites like the Baroque Churches and the Rice Terraces of the Philippine Cordilleras , is showcased to the world. The festivals, traditions, and culinary experiences become an essential part of the tourism offering.
• Sustainable Development: The government’s commitment to sustainable tourism ensures that natural resources are preserved, and local communities benefit from tourism revenue. Initiatives like the rehabilitation of Boracay Island are evidence of the dedication to environmental responsibility.

The Main Tourism Organization in the Philippines: Department of Tourism (DOT)

History and formation.

Its formation marked a significant step in recognizing tourism as a vital part of the country’s economic development.

• Early Years: Initially operating as a small unit within other government departments, the DOT eventually became a full-fledged department to oversee the nation’s tourism policies and strategies.
• Legislative Milestones: The passing of the Tourism Act of 2009 further empowered the DOT, strengthening its mandate to promote sustainable and responsible tourism.

Mission and Vision

The Department of Tourism operates with a clear mission and vision to enhance the tourism sector in the Philippines.

• Mission: The DOT’s mission is to promote the Philippines as a world-class tourism destination, showcasing the best of its natural beauty, cultural heritage, and Filipino hospitality.
• Vision: The vision of the department is to become a leader in global tourism, prioritizing sustainability, inclusivity, and innovation. The goal is to provide memorable and enriching experiences for both local and international tourists.

Organizational Structure

The DOT’s organizational structure is designed to facilitate the efficient execution of its functions.

• Central Office: Headed by the Tourism Secretary, the central office coordinates policy-making, planning, and standard-setting.
• Regional Offices: The DOT operates regional offices across the country, implementing programs and projects tailored to the specific needs and opportunities of each region.
• Attached Agencies: Various agencies like the Tourism Promotions Board and the Philippine Tourism Authority work in coordination with the DOT to enhance the tourism experience in the Philippines.

Key Functions and Responsibilities

• Marketing and Promotion: Through international advertising campaigns, participation in travel fairs, and collaboration with travel agencies, the DOT actively markets the Philippines as a must-visit destination.
• Regulation and Accreditation: The DOT sets quality standards for tourism facilities and services, ensuring safety, accessibility, and sustainability.
• Research and Development: Conducting research on market trends, tourist behavior, and industry best practices enables the DOT to adapt its strategies and remain competitive in the global tourism landscape.
• Education and Training: The department provides training programs and educational materials for tourism practitioners, enhancing their skills and knowledge in hospitality management.

Subsidiary Bodies and Partnerships

The Department of Tourism (DOT) in the Philippines works closely with various subsidiary bodies and engages in partnerships to promote and develop tourism in the country.Main tourism organization in the Philippines is DOT. The following entities play crucial roles in collaboration with the DOT:

Tourism Promotion Board (TPB)

The Tourism Promotion Board is primarily responsible for marketing and promoting the Philippines as a tourism destination. It works on both international and domestic fronts.

• Advertising and Publicity
• Market Research
• Tourism Events Management
• Collaboration with travel agencies and tour operators

Philippine Convention and Visitors Corporation (PCVC)

The PCVC focuses on attracting conventions, business meetings, and trade events to the Philippines, showcasing the country as a viable location for global business activities.

• Convention Bid Preparation
• Meeting Planning and Support
• Marketing to International Meeting Planners
• Coordination with hotels and conference venues

Local Government Units (LGUs) Coordination

LGUs play a vital role in tourism development at the local level. Coordination between the DOT and LGUs ensures alignment of local tourism initiatives with national strategies.

• Development of Local Tourism Plans
• Implementation of DOT Guidelines and Policies
• Maintenance of Local Tourist Attractions
• Coordination with local businesses and communities

Private Sector Collaboration

The collaboration between the DOT and private sectors like hotels, airlines, and travel agencies ensures a cohesive effort in promoting tourism.

• Joint Marketing Initiatives
• Standard Setting and Accreditation
• Investment in Tourism Infrastructure
• Innovation in Products and Services

Future Trends and Prospects

The tourism industry in the Philippines is constantly evolving, embracing new trends and looking ahead to future prospects.

Technology and Tourism

The integration of technology is reshaping the way tourism operates, offering enhanced experiences and more efficient services.

• Digital Marketing: Utilizing online platforms and social media to promote destinations and engage with potential tourists.
• Virtual Reality (VR) Experiences: Offering virtual tours of key attractions like the Chocolate Hills or historic sites, providing a taste of the destination from the comfort of home.
• Online Booking and Management Systems: Streamlining reservations, ticketing, and customer management to make travel planning more convenient for tourists.

Sustainable Tourism Initiatives

Sustainable tourism ensures that the natural and cultural treasures of the Philippines remain preserved for future generations.

• Eco-friendly Accommodations: Encouraging hotels and resorts to adopt green practices, such as solar energy, waste reduction, and water conservation.
• Community Involvement: Promoting tourism projects that benefit local communities, preserving their culture and environment.

Global Competitiveness

• Quality Assurance: Regularly assessing and enhancing the quality of services and facilities to meet international standards.
• Strategic Partnerships: Forming alliances with global tourism organizations and multinational corporations to increase the country’s presence in key markets.
• Tailored Experiences: Developing niche tourism products, such as medical tourism or culinary tourism, to attract diverse segments of the global tourist population.

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CERTIFIED TOURISM PROFESSIONAL (CTP®)

The Certified Tourism Professional (CTP ® )  is a globally recognized credential in the marketplace as the most relevant qualification for a career in tourism. The CTP® certification ensures the candidate understands how the business of tourism operate, how the business is managed, how the industry functions and how strategy is developed. The certification also helps the candidate understand the economics of tourism operations, to manage performance and to manage risk.  CTP® holders are recognized for the long experience in the tourism industry and other professionals working in the related field.

To earn the CTP ®  designation, a candidate will need to pass assessment provided by the CTP® Body of Knowledge. Applicants must meet the following criteria:

• University graduate of Bachelors degree in Tourism or related course from an accredited university or college
• If not university graduate of Hospitality degree, a candidate must complete a minimum 120 hours of CTP® executive course
• Minimum 250 hours in hospitality work experience
• Two references from work supervisor, university registrar or CTP® member
• Signed ITHP Professional Code of Conduct

Learn more about our Certified Hospitality Professional (CHP ® )

Tourism in the Philippines pp 119–135 Cite as

Tourism Accreditation in the Philippines: Government and Private Sector Perspectives

• Reil Cruz 5  
• First Online: 28 September 2022

132 Accesses

Part of the book series: Perspectives on Asian Tourism ((PAT))

This chapter describes the status of the mandatory accreditation system for primary tourism enterprises (PTEs) in the Philippines and identifies issues surrounding its implementation. A multi-method case study was utilized, including content analysis of online news articles, and focus group discussion data. Results indicated that while accreditation rates have increased, adoption has generally been lacking across the tourism sub-sectors. In addition, the imposition of additional requirements, inconsistent enforcement, DOT’s expansion of the scope of accredited establishments, high cost of compliance, inability of the DOT to protect the accredited PTEs from unfair competition, and private sector’s creativity in circumventing accreditation, were seen as the major challenges in the implementation of the mandatory accreditation system. Based on the results from this study, policy recommendations and future research directions are suggested.

• Accreditation
• Certification
• Philippines

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Cruz, R. (2022). Tourism Accreditation in the Philippines: Government and Private Sector Perspectives. In: Aquino, R.S., Porter, B.A. (eds) Tourism in the Philippines. Perspectives on Asian Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-19-4497-0_6

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