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Ultimate Classic Rock

When Twisted Sister Aimed for the Mainstream – and Missed

Rock history is littered with rags-to-riches stories, and even more rags-to-riches-and-back-to-rags stories. Few of these have been as extreme as Twisted Sister ’s wild ride, however, as they shot to stardom with 1984’s blockbuster Stay Hungry only to crash just as quickly with the follow up Come Out and Play .

In retrospect, frontman Dee Snider said it made sense. “Before Come Out and Play was even finished, the video shot or the world tour begun, all of the pieces were falling into place for a career implosion of epic proportions," he wrote in the autobiography Shut Up and Give Me the Mic .

Only, Snider adds, "we never saw it coming." That's because myriad coinciding forces, both internal and external, seemed to simultaneously conspire against Twisted Sister, creating a perfect storm that turned their hard-won dreams of stardom into a living nightmare.

Twisted Sister had, of course, painstakingly worked their way up the rock and roll food chain, first as a record-setting underground club act then as independent label soldiers and then as major-label stars. Stay Hungry catapulted them to the top in 1984, thanks to smash hits like “We’re Not Gonna Take It” and “I Wanna Rock” and a cultural juggernaut in MTV.

When compared to all those years of hard and fighting for a single lucky break, the dizzying heights of 1984 seemed like a cakewalk for Snider, guitarists Jay Jay French and Eddie “Fingers” Ojeda, bassist Mark “The Animal” Mendoza and drummer A.J. Pero. But their blind confidence kept them from recognizing, never mind heeding, each warning sign that surfaced as they worked on Come Out and Play .

The first of these involved the band’s choice of producer, Bob Ezrin ( Alice Cooper , Kiss , Pink Floyd , etc.), who verbally accepted the job of replacing Stay Hungry 's Tom Werman, only to back out after listening to the original demos, according to Snider's book. Twisted Sister then turned to their second choice, Dieter Dierks ( Scorpions , Accept , etc.), and got down to business – first at New York's Hit Factory, and then Los Angeles' Record Plant.

Listen to Twisted Sister Perform 'Leader of the Pack'

Ultimately, Snider said he felt Dierks' overindulgence in studio technology, newly available at the time, left the album sounding dynamically flat. One could just as easily point a finger at the songs themselves, which either lacked the freshness of Twisted Sister’s earlier material or seemed to fly on auto-pilot (see “You Want What We Got," "Lookin’ Out for #1,” etc.).

Several tunes, (including the title track, the leaden “Fire Still Burns” and speedy “Kill or Be Killed”) tried too hard to be heavy. Others, like “I Believe in You” and “Out in the Streets,” were half-baked ballads, lacking hooks. The album's designated singles – “Leader of the Pack” (yep, the golden oldie) and their Alice Cooper-influenced “Be Chrool to Your Scuel" – were dismal failures in the charts.

The second of those singles seemed specifically designed to capture the general public's attention, as Snider recruited an veritable army of celebrity cameos from Alice Cooper, the Stray Cats ' Brian Setzer, the E Street Band's Clarence Clemons , Don Dokken and Billy Joel – the latter of whom might have seemed like an odd choice, but for his own earlier work in the proto-metal duo Attila.

Add to this the distraction of the infamous P.M.R.C. hearings , which found Snider joining Frank Zappa and John Denver as a star witnesses against music censorship. It didn't amount of hill of beans, of course, in the long run – other than the advisory stickers which soon became a sad reality of music consumption. But this added round of exposure had Snider edging toward media saturation, with dire future consequences.

Nevertheless, thanks to the multi-platinum achievements of Stay Hungry , advance orders for Come Out and Play were exceedingly strong. So, who could have guessed what fate had in store for Twisted Sister's new LP — their can’t-miss magnum opus — when it arrived on Nov. 9, 1985?

Listen to Twisted Sister Perform 'Be Chrool to Your Scuel'

“Leader of the Pack” was, alas, a beyond-disappointing chart performer. The album’s correspondingly meager sales also revealed a much-broader image problem. Twisted Sister’s hardcore fan base – the so-called “Sick Motherfuckers" – felt alienated by the band’s mainstream success. Meanwhile, newer and more fickle fans were spending their cash on competitors like Motley Crue and Ratt .

The situation only got worse when Twisted Sister's ambitious and expensive Come Out and Play tour of the United States endured ever-softening ticket demand. Even support from Dokken , whose platinum-selling Under Lock and Key had been released on the same day as Come Out and Play , couldn't halt Twisted Sister's tumble. Snider used the excuse of throat polyps – later admitted to be fake – to cancel all remaining dates.

MTV added a final insult to the band’s extensive injuries, banning Twisted Sister's low-concept, high-dollar video for “Be Chrool to Your Scuel,” which featured rising comedian Bobcat Goldthwaite, Alice Cooper (once again) and an army of zombie students. Atlantic Records then suspended support for the album, and Come Out and Play was officially dead.

All that remained was a likewise disappointing European touring run. Twisted Sister returned home to lick their wounds amid lawsuits from concert promoters and merchandisers seeking to recoup advances. One album later, the band disintegrated.

Fortunately, decades later Twisted Sister were rescued by a combination of nostalgia and belated recognition for their enduring songs – to say nothing of their formidable live shows. Still, Twisted Sister’s ambitious Come Out and Play remains a cautionary tale about the fleeting nature of superstardom, the dangers of unchecked overexposure, and the dire consequences of underserving one’s core audience at the behest of the mainstream.

See Twisted Sister in the Parents Music Resource Center's 'Filthy Fifteen'

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Twisted Sister tour dates 2024

Twisted Sister is currently touring across 1 country and has 1 upcoming concert.

The final concert of the tour will be at Pitcher in Düsseldorf.

Currently touring across

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The show was amazing. You would think Dee Snider is still 20 years old when he jumps around on the stage. They played a really long shot being that it's the last time they're going to play in the US

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michael-orourke-3’s profile image

My first show with seeing Twisted Sister they were opening for Iron Maiden at Long Beach Arena back in 1984.....that was back in the day, concerts and bands were still amazing.....you lined up a day before to get your tickets, awesomeness doesn't even begin to express just how very awesome this concert was.....they say you can never go back, but just show up to an old school concert...."THEY" ARE WRONG!!!!!

erin-mitchell-cosgro’s profile image

There are very few frontmen who command attention quite as successfully as Dee Dee Snider. Dressed in incredible stage outfit, a face full of makeup and swaying blonde hair, it is not exactly what you imagine a lead singer of a metal core band to look like yet it totally works as his eccentric personality and commanding appearance means he is able to handle the whole audience as one entity with complete ease.

He has such twisted aggression when addressing the crowd and can enthuse them to jump along to the likes of 'The Kids Are Back' with a sheer flick of his guitar and a crude insult thrown in their direction. The more they are baited, the more the audience throws themselves into the music and create mosh pits at the band's feet during 'You Can't Stop Rock 'n' Roll'. The whole venue is awash of sweat and adrenaline before the band wrap up the evening with a momentous extended 'Burn In Hell' really demonstrating the instrumental prowess before a punchy 'I Wanna Rock' once again throws the audience into a sense of mayhem, just the way Twisted Sister like it.

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  4. 1985: TWISTED SISTER

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  5. Classic Rock Covers Database: Twisted Sisters

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  6. 1985 Come Out And Play

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COMMENTS

  1. Twisted Sister Concert & Tour History

    Twisted Sister tours & concert list along with photos, videos, and setlists of their live performances. ... Twisted Sister - Forty and F*ck It Farewell Tour . ... 1985: 25 concerts: 1984: 81 concerts: 1983: 23 concerts: 1982: 7 concerts: 1980: 2 concerts: 1979: 2 concerts: 1978:

  2. Twisted Sister Concert Map by year: 1985

    View the concert map Statistics of Twisted Sister in 1985! setlist.fm Add Setlist. Search Clear search text. follow. Setlists; Artists; Festivals; Venues; Statistics Stats; News; Forum; Show Menu Hide ... 2010 South American Tour (5) A Twisted Christmas 2006 (13) A Twisted Christmas 2008 (2) A Twisted Christmas 2011 (2) Come Out and Play (47 ...

  3. Twisted Sister Tour Dates

    Last Update : TWISTED SISTER TOUR DATES: STAY HUNGRY TOUR (1985): 03/01/1985: U.S.A. Cincinnati, OH

  4. World Slavery Tour

    Overall, the tour lasted 331 days, during which the band performed 189 gigs, the longest tour dates of their career. The tour ... Twisted Sister 15 March 1985 16 March 1985 17 March 1985 19 March 1985: Reno: Lawlor Events Center: 20 March 1985: Fresno: Selland Arena: 21 March 1985: Daly City: Cow Palace: 23 March 1985:

  5. The Ronnie James Dio Pages: The Last In Line tour dates

    Dio: The Last In Line tour dates On The Last In Line US tour Twisted Sister warmed up at least some shows. Also, some sources claim that Keel would've been warming-up band at some point of the tour, but it hasn't been confirmed yet. ... 1985-01-04: Mississippi Coast Coliseum: Biloxi, MS: USA: Dokken: 3800 people.

  6. Twisted Sister Tour Statistics: 1985

    View the statistics of songs played live by Twisted Sister. Have a look which song was played how often in 1985! setlist.fm Add Setlist. Search Clear search text. follow. Setlists; Artists; Festivals; Venues ... 2010 South American Tour (5) A Twisted Christmas 2006 (13) A Twisted Christmas 2008 (2) A Twisted Christmas 2011 (2)

  7. When Twisted Sister Aimed for the Mainstream

    Twisted Sister released 'Come Out and Play,' their disappointing fourth album, on Nov. 9, 1985. ... Heart Adds More Tour Dates; Misunderstood Rock Songs; Win Cash; ... 1985? Listen to Twisted ...

  8. Writing The History Of TS: Here's Where You Come In...

    In June, 1984, Twisted Sister performed 6 dates in Europe with Metallica, and there were another 6 incidental dates during this run. They occurred between June 11 and June 18, 1984. 3. All tour dates occurring between February 15 and April 30, 1986. ... My Mom said i was too young to see them in 1985 ...

  9. Come Out and Play (Twisted Sister album)

    Come Out and Play is the fourth studio album by American heavy metal band Twisted Sister, released by Atlantic Records on November 22, 1985. The album was significantly less successful than its predecessor Stay Hungry (1984), both critically and commercially, although it achieved Gold status by selling more than 500,000 copies. [5]

  10. Tapio's Ronnie James Dio Pages: Sacred Heart tour dates

    Sacred Heart tour lasted from 1985 to 1986 - some may argue that there were Sacred Heart and Intermission tours, but I consider them here as one tour. There were a number of warming-up bands - Rough Cutt, Accept, Keel and possibly Twisted Sister, too. Some sources suggest that Accept would've played with them both in 1985 and 1986, but I haven ...

  11. Twisted Sister

    The demand for more live dates was immediate and the band took the first steps toward returning to the concert stage. ... 2015, TMZ.com reported that Twisted Sister would embark on its final tour, dubbed "Forty and Fuck It", in 2016. ... Stay Hungry Tour (1984) Come Out and Play (1985) DVDs. Live at Wacken - The Reunion (2004)

  12. Twisted Sister Setlist at Festival Hall, Osaka

    Get the Twisted Sister Setlist of the concert at Festival Hall, Osaka, Japan on March 2, 1985 from the Stay Hungry Tour and other Twisted Sister Setlists for free on setlist.fm! setlist.fm Add Setlist. Search Clear search text. follow. Setlists; Artists ... 1985 Setlist. Mar 2 1985. Twisted Sister Setlist at Festival Hall, Osaka, Japan.

  13. Twisted Sister

    Released November 9, 1985. ... After the massive and unexpected success of 1984's Stay Hungry which established Twisted Sister as one of the world's top recording acts, the band were faced ...

  14. Twisted Sister

    Twisted Sister Come Out and Play Tour Detroit Michigan January 30th, 1986.Come Out & Play 0:00Leader Of The Pack 4:14Under The Blade 7:38I Believe In Rock & ...

  15. DEE SNIDER Says When TWISTED SISTER Opened Up For IRON ...

    In 1984/1985, Iron Maiden's massive World Slavery tour in support of Powerslave lasted 331 days and a good chunk of the 189 gigs performed saw Twisted Sister as the opening act, as they were supporting their breakthrough album, Stay Hungry. During a recent BraveWords interview in support of his...

  16. Twisted Sister Tour Dates

    TWISTED SISTER TOUR DATES: COME OUT AND PLAY TOUR (1986): 08/01/1986: U.S.A. Binghamton, NY: Broome County Veterans Memorial Arena: 10/01/1986

  17. Twisted Sister Tour Dates

    Last Update : TWISTED SISTER TOUR DATES: STAY HUNGRY TOUR (1984): 28 /01/1984: U.S.A. Landover, MD: Capital Centre

  18. Iron Maiden's 1984 Concert & Tour History

    Iron Maiden is an English heavy metal band formed in Leyton, East London, in 1975 by bassist and primary songwriter Steve Harris. While fluid in the early years of the band, the lineup for most of the band's history has consisted of Harris, lead vocalist Bruce Dickinson, drummer Nicko McBrain, and guitarists Dave Murray, Adrian Smith and Janick Gers.

  19. TourDateSearch.com: Twisted Sister tour dates

    Tue, Mar 26, 2024. Twisted Sister. Shows: 1021. Earliest: Mar 23, 1973. Latest: Jan 26, 2023. Tweet. [ WikiPedia] Twisted Sister was an American heavy metal band formed in 1972, originally from Ho-Ho-Kus, New Jersey, and later based on Long Island, New York. Their best-known songs include "We're Not Gonna Take It" and "I Wanna Rock", both of ...

  20. Twisted Sister Tickets, Tour Dates & Concerts 2025 & 2024

    See all upcoming 2024-25 tour dates, support acts, reviews and venue info. ... and MTV to over-represent Twisted Sister in the media and the band struggled to retain their original audience. 1985's "Come Out and Play" marked this disparity between their roots in hard rock and more recent pop appeal. ... Find information on all of Twisted ...

  21. Twisted Sister

    Twisted Sister formed in 1973 and over their 48-year legacy, lead singer Dee Snider, guitarists Jay Jay French and Eddie Ojeda, bassist Mark "The Animal" Mendoza, and drummer A.J. Pero sold ...

  22. Twisted Sister Concert Map by year: 1981

    View the concert map Statistics of Twisted Sister in 1981! setlist.fm Add Setlist ... 1985 (42) 1984 (106) 1983 (69) 1982 (49) 1981 (31) 1980 (71) 1979 (26) 1978 (198) 1977 (14) 1976 (28) 1975 (5) 1974 (23) 1973 (118) Tours. Show all tours. 2010 South American Tour (5) A Twisted Christmas 2006 (13) A Twisted Christmas 2008 (2) A Twisted ...

  23. Twisted Sister tour dates 2024

    Twisted Sister Full Tour Schedule 2024 & 2025, Tour Dates & Concerts - Songkick. Twisted Sister tour dates 2024. Twisted Sister is currently touring across 1 country and has 1 upcoming concert. The final concert of the tour will be at Pitcher in Düsseldorf.