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Travel Marketing 101: Everything You Need to Know

People are ready to travel. Where, when, and how varies as much as the individual. Passion, timing, and budgets lead the way. A smart media strategy, combined with evocative storytelling, will transport consumers to your destination.

  • What is Travel Marketing?
  • Top Travel Industry Trends

Essential Travel and Tourism Marketing Strategies

  • — Video Marketing
  • — Virtual Reality Experiences
  • — Augmented Reality
  • — Increase Search Visibility
  • — Content Marketing & Native Ads
  • — Digital Audio
  • — Personalized Messaging
  • Big Data in the Travel Industry

Get Started with Travel Marketing Today

What is travel marketing and why is it i mportant.

  • The Travel & Tourism market is projected to reach $54 billion in 2023.
  • Revenue is expected to show an annual growth rate from 2027 of 4.41%, resulting in a projected market value of over one billion by 2027. 74% of this will be generated by online sales. 

It's clear why travel marketing is important. Having a data-driven travel marketing strategy makes all the difference in overall business performance. It promotes travel services to new markets, strengthens awareness of one's brand, and increases the rates of both conversions and sales.

Just as travelers— for business or pleasure—have priorities and purpose in mind, so too should travel and tourism brands. What distinguishes your hotel from the others? What’s unique about your location? Who are your primary targets and how are you going to make their experience exemplary to earn their affinity? It all starts with defining your audience personas, crafting your brand, and knowing your KPIs.

Top Travel Industry Trends (2022–2025)

Again, how and where we travel varies, just as much as the destinations themselves. Below are just a few ways people are traveling. Understanding who is traveling where—and why—will inform strategies and personalization.

  • Travelers Go it Alone : 25% of all American millennials plan to travel by themselves each year.
  • Travelers Crave Local Experiences : The “experience economy” is huge in the travel industry. Consumers crave authentic experiences that distance them from mainstream tourism.
  • Going Virtual : For consumers who want to sample and learn about different places without leaving their homes, there’s the alternative of booking a private tour and activity with locals around the world virtually, and viewing in the metaverse.
  • Bucket List Travel: Always wanted to see an Emperor Penguin? There’s a cruise for that. Interested in seeing the beaches of Normandy? There’s a personal tour guide for that. Chances are the journey for these experiences starts with a recommendation from a friend and a good old-fashioned Google search to get the lay of the land.
  • Business and Leisure Travel : Working remotely can mean Italy as much as Hoboken. The concept of being location-independent— traveling and working remotely— has become a new mainstay post-pandemic. In turn, digital nomads are searching for locations and deals on where to work and play.
  • Sustainable Travel : Most U.S. travelers believe there aren’t enough options when it comes to sustainable travel. Nearly 70% of travelers say they are more likely to book accommodations if they know the property is planet-friendly .

Travel Industry Trends Resources: Generational Marketing 2023 Marketing Trends and Predictions

One of the best travel marketing tips to keep in mind is that most customers are not really paying for products or services in their minds. They are paying for experiences . As with nearly all businesses, technology presents the travel industry with seemingly endless opportunities to connect with customers. Below are just a few way brands are getting noticed:

Video Marketing

In the travel industry, videos have long been an indispensable marketing tool. They show off destinations and hospitality businesses in their full glory. Travel marketers that lean into video creation—and that doesn’t have to equal big budget productions—will forge connections with target audiences. Digital video is an amazing way for brands to educate, elicit emotion, and tell compelling stories.

OTT Marketing Reaches Viewers with Non-Skippable Video 

Virtual Reality Experiences—The Metaverse and You:

It’s the ultimate test vacation. The metaverse can transport you just about anywhere and no passport is required. Like what you see? Post an offer and start planning. While still in the early stages, the tourism industry is already making the jump in the virtual reality (VR) world . Over the past few years, museums have introduced more creative ways to interact with exhibits and some have even taken consumers on pub crawls. Thomas Cook , a pioneer in the travel and tourism industry for more than 170 years, is using 360 VR films so travelers can test the waters of Sharm-el-Sheikh in Egypt and more. And if you’re trying to reach Gen Z, they’re here and they’re ready to go places.

Blog: AI in Travel Marketing

Augmented Reality Enhances Real-World Settings

AR, or augmented reality, differs slightly from virtual reality. AR uses apps and overlays to create an experience and show additions to a particular setting. Travel companies can use this to advantage by using AR to transport and showcase their offerings.

Increase Search Visibility and See Bookings Soar

It’s easy to take the importance of a focused SEO strategy for granted with so many other options vying for your attention, but that would be a mistake­. Not having a mindful search strategy as a key tenet in your media strategy would be like not seeing the Eiffel Tower when in Paris. A well-rounded SEO strategy facilitates direct bookings, drives site engagement, and increases overall cost-effectiveness.

Do it right, and you’ll see your Google rankings increase. Getting your brand name on the first page of results is the holy grail to success when 94% of search starts with a search engine and more than 25% click the first result that comes up.

While you may already spend on SEO, it's a good idea to have an SEO check-in from time to time to make sure you’re targeting the right folks and doing so the way they want you to.

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Content Marketing and Native Advertising

Few things combine time and place to greater effect than native advertising. It’s the ultimate storytelling device, empowering marketers to say exactly what they want to say and where. A good magazine ad or digital native advertising piece will take the shape of an article—for example, by showcasing a vineyard in Napa on the cover of Travel + Leisure or a video highlighting the beaches of Mexico within a surfing site. The creative will transport viewers, and hopefully a nicely placed call-to-action leads to a website that will give audiences more of the information they seek.

A few native advertising tips:

  • Create content that encourages the reader to act
  • Know how you’re going to measure results: what is it that you want user to do after they read your article or play your video?
  • Try to be original. If you are one of several players trying to host destination weddings, why should they pick you? Are you offering a special incentive code?
  • Be authentic. Be real. Native content is storytelling, not overt advertising. It isn't directly selling, per se, but rather sparking ideas.
  • Find a fit: Be mindful of where you’re running your creative and complement the space. It’s a curated audience you’re being seen in, so make the most of it.

Move Consumers from Awareness to Action with Native Ads

For many, the first step to a journey is “hey Siri,” "ok Google," or “Alexa,” so it’s little surprise that increasingly travelers (and potential travelers) are turning to devices to book hotels or flights, and learn more about excursions and dining experiences. Markers can optimize content to capitalize on voice searches.

Free E-Book: Digital Audio Advertising Dominates

Personalized Messaging Enhances Customer Experience

The goal of effective advertising is to personalize messaging so it's as relevant and beneficial to the recipient as possible. If a travel brand is targeting a young family, it makes sense to highlight the activities for minors. If trying to become a bachelor or bachelorette destination, it may make sense to include in your ad the customized experiences available to enhance their stay (and perhaps a discount code). Leading with a customer-centric perspective distinguishes brands, creates affinity, and earns loyalty.

Data Draws the Big Picture: Big Data in the Travel Industry

The importance of data analytics to drive performance and ROI cannot be overstated and data visualization platforms play an important role in this. They—quite literally—provide a big picture of how all elements in any particular ad campaign are performing. Operators, in turn, can use this information to see what creative is performing strongest, and which platforms are driving the most visit to optimize performance.

Gathering the data enables travel and tourism entities to discern data sets and maximize budgets. Data visualization platforms, such as MNI’s industry-praised Optics , gives advertisers the ability to evaluate key metrics and optimize ROI.

  • Engagement rate: How are people engaging with your content? Are they commenting, saving, and sharing, or merely scrolling past? If you have a million followers but only 1,000 interact with your marketing, that is not a great return on your effort.
  • Targeting/Retargeting: Are your ads reaching new audiences and are you using data to re-engage potential leads or customers who leave your website without converting? Retargeting ads are designed to help advertisers reach visitors who do not convert right away. These campaigns are effective because they allow advertisers to target engaged customers with a highly relevant ad. Retargeting delivers strong results for increased awareness, website traffic, and conversion rate.
  • Putting it all together: Let the picture of what you see tell you where you want to go, where you should be spending more, what ads you should optimize. For the effort that your business is putting into collecting and maintaining a database, you should be able to obtain an equal or greater amount of value from the insights it gathers. 

Employing data visualization is now a necessity. Download our new e-book and see why.

Attitudes to travel are a moving target. Whether traveling for business or leisure, going by air or train or car, the desire to travel is real. Telling your target audience how you will be providing value and keeping them safe is essential. Step #1, know your audience. Step #2, connect with them. Step #3, embrace a multi-channel strategy. To do this, it’s incumbent to keep up to date with the very latest travel marketing strategies and to partner with those that do it best.

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What Is Inbound Marketing And How Can You Start Applying It To Your Travel Business 

In a survey conducted, 79% of people reported that engaging content made a significant impact on whether they purchased a product/service.

And so, when it comes to developing a marketing strategy for tourism, you simply can’t overlook the power of inbound marketing .

Inbound marketing is centered around taking a customer-centric approach and drawing people to your brand. It’s a fundamental digital marketing concept, and it can make a significant impact in helping to grow your travel business.

In this guide, we’ll cover what exactly inbound marketing is, how it works, and how your travel business can take full advantage.

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What Is Inbound Marketing? 

Inbound marketing is the process of attracting customers to your business by sharing content that interests and engages them. It is a softer approach when compared to outbound marketing, which is a more direct tactic.

Inbound marketing is a useful strategy because it’s non-invasive, and helps you direct qualified traffic and prospects to your site.

Common examples of inbound marketing include publishing SEO-friendly blog posts, YouTube videos, or social media content. Basically, anything that your target audience is actively interested in.

This differs from strategies like running paid ads or cold-calling and emailing prospects - as these are approaches where you’re trying to put your brand in front of potential customers.

It’s an organic approach to marketing and, when done right, it can have many powerful benefits for your travel business.

Why Is Inbound Marketing Important? 

Running an inbound marketing strategy is an effective way to help your business attract the right target customers, build trust with them, generate engagement from your audience, and develop long-term relationships with your clients.

Inbound marketing helps you make an authentic connection. When done properly, it positions your brand as a trusted expert within your niche, and it helps you develop positive brand awareness without potentially annoying your audience.

Inbound marketing can also help you achieve excellent long-term results. With strategies like email marketing or SEO, the cost of marketing is incredibly low and it can generate loads of value for your brand over the long run. This means inbound marketing offers a fantastic ROI for travel businesses.

inbound marketing

Understanding The Customer Journey 

Successfully executing an inbound marketing strategy is all about understanding your customers and their journey. This is because inbound marketing is focused on publishing the right content at the right stage of the buying journey to help you attract, engage, and convert your prospects.

The customer journey can be broken down into five main stages:

Awareness 

This is the stage when prospects discover your brand and learn about what you do.

Interest 

At this stage, the prospect starts showing an interest in your brand. This is when they start understanding more about what you offer and how you can solve their pain point. An important element of this stage of the journey is developing trust with the prospect

Consideration 

The prospect fully understands what you do and they are interested in making a purchase. Now they seriously consider your brand as an option.

Purchase 

This all-important stage is where a prospect decides whether to pull the trigger and make a purchase and becomes a customer.

Retention 

This is the very last stage of the funnel, where you maintain engagement with customers and try to drive repeat purchases from them.

These are the general stages of the customer journey. In order to maximize your inbound marketing efforts, you need to make sure that you publish content that matches the intent and interest of the customer at each stage of this journey.

This can be spread out across various channels such as your blog, social media, email marketing, live events, and so on.

marketing strategy for tourism

Your goal should be to create content that helps address your customer's pain points and questions at each stage of this journey and move them further along to the conversion stage, where they will book a tour.

Understanding the Inbound Marketing Flywheel 

The flywheel model is another important concept to understand when it comes to inbound marketing. This model refers to the different aims of your content during the different stages of the customer journey. There are three main purposes to understand here:

Attract 

To generate awareness about your brand and attract new prospects. The marketing content you create here is geared toward strangers who don't know about your business and to get them interested and interacting with your brand.

Engage 

This is when you publish content that engages current prospects who now know about your brand and have shown an interest in what you offer. This content turns your prospects into customers.

Delight 

The content you publish here is aimed at maintaining and improving relationships with existing customers. Your goal should be to keep customers engaged with your business and turn them into promoters of your brand.

When each stage works together, the entire marketing flywheel is designed to grow your travel business.

In terms of content marketing, each stage of the flywheel flows seamlessly into the next. This means the marketing messages and content you produce need to align with the customer journey and help you move customers along as their interests and positions change.

travel marketing

How To Use An Inbound Marketing Strategy For Tourism 

When it comes to developing a marketing strategy for tourism, inbound marketing is essential. It’s a customer-centric marketing approach that helps you effectively target the right people and build the right kinds of relationships.

To help you develop a powerful inbound marketing strategy, here are some of the key steps and tactics you’ll need to follow.

1. Understand Your Target Customers 

Effective inbound marketing starts with understanding your target customers. This involves knowing what pain points, questions, and desires they have.

Your goal here is to understand what kind of content they would be searching for and engaging with online in order to book an experience with your travel business.

So, dive deep into your target customer personas and try to gain as strong of an understanding of your customers as possible. Learn about their interests, demographics, online behaviors, questions, and more. This will help give your inbound marketing strategy a clear direction.

2. Choose The Right Inbound Marketing Channels 

You’ll need to choose the right inbound marketing channels to market your brand. This could include a blog, social media channels, a YouTube account , a podcast, or more. Whatever you choose, make sure that it aligns with your target audience and their online behaviors.

Once you establish these channels, use them to direct traffic to your website. Your website is your main online asset, and it’s where you’ll generate bookings .

inbound marketing

However, people won’t always go straight from seeing an Instagram post to converting on your booking page. As we’ve discussed, there’s a customer journey you need to align your inbound marketing efforts with.

When you establish your marketing channels, understand what part of the journey they will target and how they will achieve this. For example, you could use the following tactics:

  • SEO blog content: Attract stage
  • Social media: Engage stage
  • Booking pages: Convert
  • Email newsletter with discounts and offers: Delight stage

Once you have established what marketing channels you will use, you can start to create strategic content for them to match the different stages of the buying journey.

3. Create Valuable Content To Attract Prospects 

As we’ve already established, inbound marketing starts by attracting potential customers to your brand.

This means that you need to create valuable content that will help you drive new traffic to your website. SEO blog content is one of the most effective ways to do this.

The idea here is to create content that:

Your goal should not be to try to sell to people but rather to rope them into your business, make them aware of what you do, and potentially opt them into a mailing list. So, make your content interesting, let it answer all your prospect's questions, and ensure it's something they search for.

For example, let's say your travel business offers tours to San Diego. You could publish content like “A Guide To The Best Time To Visit San Diego” or “The Top 10 Attractions In San Diego”.

marketing strategy for tourism

This will help you attract people who are in the early stages of researching a holiday in San Diego but have not yet started looking for a tour operator.

This is a great example of inbound marketing because the prospect has performed a search and found your business - without you reaching out to them.

4. Engage Prospects With Strategic Marketing Tactics 

Now you need to maintain the attention of people who have discovered your brand and engage them. You could achieve this by getting prospects to sign up for your mailing list or follow you on social media .

This is where you publish content focused more on what your business does, what travel offers you have, and why prospects should trust you.

Including things like testimonials, positive reviews, or videos of previous trips you’ve done are all great ways of engaging your prospects.

Did you know that WeTravel offers a Customer Review Widget ? With this feature, you are able to automatically gather reviews from previous customers and add them to your website (all within a few lines of code). This will improve your conversion rate, even when adding only a couple of reviews. 

5. Answer Questions 

When administering inbound marketing, your aim should be to develop trust and ensure prospects can move along the customer journey swiftly. To do this, they need to find all the information they're after and have all their questions answered.

A useful way to achieve this is to create informative resources for your customers - such as an FAQ page on your website or blog posts addressing communion customer questions.

travel marketing

This, apart from being a great customer-centric practice, can be a helpful source of information to enhance the marketing resources you’ve created around your tour or even be a source for long-format blog posts if you find an interesting and recurring question.

Did you know that Wetravel has a feature within our trip pages that allows travelers to ask questions before booking a tour? 

6. Inspire Your Audience 

When it comes to travel industry content marketing , you can generate a lot of interest by inspiring your prospects. Post content about your destinations, trips, and experiences that gets your prospects dreaming. This is a great inbound marketing tactic for moving prospects down your funnel.

You could utilize video and social media to create some innovative, inspiring posts. This will also help prospects understand more about what your business offers and why your trips would be beneficial for them.

7. Optimize The Booking Stage 

When looking at inbound marketing across the buyer's journey, it's essential to consider the booking stage. This is the final stage of the customer journey and it's where you will turn prospects into customers.

At this stage, when the customer is ready to book, you can’t afford to lose them to the competition (because their buying intent is palpable). You’d be giving the competition a fully nurtured lead.

It's important that you make the booking process as simple and streamlined as possible. Make sure that you provide enough information required in your booking system, and that your online booking pages are easy to navigate and complete.

inbound marketing

Did you know that WeTravel offers an optimized booking system for the travel industry, where you can add booking buttons and booking pages directly to your site? It’s the ideal solution for streamlining the customer journey and converting more prospects. 

Interested to know more about what WeTravel can do for your business?

Request a Demo

Summary 

In order to increase tour bookings, it is imperative that you attract and communicate with the right target audience and provide them with suitable marketing messages to entice them to book a tour.

Inbound marketing is an excellent way for travel businesses to achieve this.

Instead of taking a more direct approach with your audience, inbound marketing provides value to your customers and tempts them with the kind of subtle content they want to see. This helps you spread more positive brand awareness and gain more credibility with your customers, which is likely to result in more conversions .

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About the author

Isabel Espinoza (she/her)

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Intelligent Relations

Who wants to stay home when there’s so much to see and do across the globe? 

If you operate a travel company, your services will always be in demand. But you’re not the only travel brand on the market. 

The travel industry is highly competitive, with countless options available to consumers. So, successfully marketing your travel brand requires standing out. 

It’s not an easy feat. 

But with the right strategies in place, your travel brand can become the top-notch, go-to destination for consumers.

Educating yourself on the latest travel marketing trends is the first step. However, implementing them will require you to be adaptive and open to innovation. 

There are many benefits to keeping an ear to the ground on these trends. You stay ahead of the competition, build rapport with consumers, and much more. 

If you’re not sure where to begin, don’t worry. 

We’ve outlined 9 of the top trends in travel marketing. Plus, we offer examples of how these trends work and tips on how to make them work for you.

Ready to give your travel marketing and PR strategy an upgrade?

Let us help! Simply book a free consultation with one of our PR and marketing experts. We will take a look at you current mix to see where it could benefit from these travel marketing trends.

Travel Marketing Trends 2024

  • Public Relations
  • Micro-Influencer Marketing
  • Video Content
  • Optimized Google Business Profile
  • Eco-Friendly Tourism
  • Augmented Reality and Virtual Reality
  • Personalization
  • User-Generated Content
  • Social Media Marketing

1. Public Relations is an Excellent Way to Build a Good Reputation

In the travel industry, a good reputation is vital and can significantly influence customer decisions. That’s why public relations (PR) is one of the most important travel marketing trends. 

PR helps you build and maintain a positive reputation through consistent brand messaging and responses to feedback. 

Also, with the abundance of travel options available, credibility is key for customers to trust your company. PR can help you build a positive reputation through media placements, mentions, and influencer relationships​​.

PR strategies involve creating personalized and localized content that resonates with specific audiences​​. When it comes to the travel industry, timing is everything.

Start preparing your PR plan a year in advance. Align it with your travel company’s seasonal calendar. This involves crafting timely PR responses for travel events, offers, or news. Early pitching of press releases and content is crucial for securing journalists’ consideration. 

Here is an example of a travel press release from Tripadvisor: 

travel marketing trends public relations example

Pro Tip : Use PR to highlight local stories, traditions, and experiences that travelers can only find at your destination. This can include featuring local artisans, unique cultural events, or hidden gems that aren’t widely known. And remember, press releases are only one type of PR content.

PR isn’t always an easy undertaking. We can help you streamline the process and build a positive brand image. Learn more by booking a free demo .

Ready to start your PR strategy? Need some ideas to get started? See our article: 18 Top PR Trends Shaping the Industry in 2024

2. Micro-Influencer Marketing Can Help You Reach Your Target Audience

About 11% of adults follow travel influencers. But not just any influencer will do. 

Micro-influencers typically have higher engagement rates compared to macro-influencers, placing collaboration with them among the top travel marketing trends. 

Their smaller audience size tends to foster a more personal and authentic connection. This can lead to higher levels of interaction.

Plus, micro-influencers often cater to niche markets, making them ideal for targeting specific segments of the travel market. This may include luxury travel, budget backpacking, adventure tourism, or cultural experiences.

Additionally, micro-influencers can provide tailored content that resonates deeply with their followers. These followers often share similar interests.

Start by using specific Google searches or hashtag searches on social media platforms to find influencers relevant to your brand. This can include “adventure travel influencers” or “luxury travel influencers.” 

Instead of scripted or overly promotional content, encourage influencers to share genuine experiences. Authentic storytelling can resonate more with audiences.

Here is an example of micro-influencer marketing in the travel industry: 

@katelyn_roth travel rankings ✈️❤️ #traveltiktok ♬ Run Boy Run – Woodkid

Pro Tip: Evaluate micro-influencers’ engagement levels and ensure their followers are genuine and active. Additionally, utilize their authentic voice to share honest and detailed perspectives about travel experiences. This can be more influential than traditional advertising​​​​.

Think influencer marketing is right for your brand? Get more influencer tips by reading our article: 9 Top Influencer Marketing Trends Shaping the Industry in 2024

3. Video Content Showcases Your Travel Offerings

Travel is inherently about stories, and video is one of the top storytelling mediums. That’s why video content is one of the leading travel marketing trends for 2024. 

Travel video content showcases the thrill of new experiences, the discovery of different cultures, and the personal transformations that occur on the journey. It leverages this natural storytelling aspect, which enables you to connect with audiences on a deeper level.

In the travel industry, customer engagement is critical. Video content marketing provides valuable and relevant information that keeps potential travelers engaged. This approach helps build a community of followers who are more likely to return for more information and bookings.

When leveraging video content, use high-quality video production. That includes a good camera (even smartphones can work in some situations), stable recording equipment, and external microphones.

Your video content should tell a story that resonates with your audience. It could be about the adventure, relaxation, culture, or unique experiences that a destination offers. Use compelling narratives to show the beauty and uniqueness of the location. Focus on what makes it different.

Below, you’ll find an example of video content in travel marketing: 

Pro Tip : Use a variety of video types to showcase the diversity of experiences your travel brand offers. This can include destination guides, travel tips, promotional videos, and customer testimonials. You can also include videos that answer frequently asked questions.

For more video marketing ideas, check out our article: Top 10 Video Marketing Trends for 2024 [+ Tips]

4. An Optimized Google Business Profile Boosts Visibility

With billions of searches conducted daily on Google, Google My Business profile optimization has become one of the top travel marketing trends for 2024. 

An optimized Google My Business profile increases the likelihood of your travel agency being discovered by potential customers. This profile appears in relevant search results, making it easier for travelers to find travel companies based on their search criteria​​.

It also helps lend credibility to your travel business. It displays important information such as contact details, customer reviews, and ratings. This transparency and availability of information can greatly influence a potential customer’s decision.

Start by claiming your Google My Business page. Even if Google has automatically created a listing for your business, you need to verify the information and optimize it. 

Ensure that all details are accurate and fully completed. This includes your Name, Address, Phone Number (NAP), website URL, business category, and description. For example, if you run boat tours, select “Boat Tour Agency” as your category. 

Here is an example of what travel marketing looks like on Google My Business:

travel marketing trends google business example

Pro Tip : Use the “ Reserve with Google ” feature. This allows potential customers to book and pay for tours directly from your Google My Business listing. This feature simplifies the booking process and can be an advantage for in-destination bookings​​.

SEO is a great marketing strategy for travel brands. Get more SEO ideas by checking out our article: 9 Essential Search Engine Marketing Trends for 2024 (+ Tips and Examples)

5. Eco-Friendly Tourism is the Latest Travel Craze

There’s a growing global awareness about eco-tourism . This places promoting eco-friendly tourism among the top travel marketing trends. 

Many travelers are now more conscious of their ecological footprint and are seeking travel options that are less damaging to the environment. This shift in consumer behavior drives demand for eco-friendly travel experiences.

But what is it exactly?

Eco-friendly tourism often involves engaging with local cultures and communities in a more meaningful way. Many travelers today aren’t looking for superficial tourist activities. They want authentic experiences that offer a deeper connection to the places they visit.

Additionally, the trend towards health and wellness has expanded into the travel sector. Eco-friendly tourism often includes activities in nature. This aligns with the desire for healthful, outdoor, and wellness-oriented vacation experiences.

When marketing sustainable tourism services, it’s crucial to focus on a specific target audience. Research indicates that younger generations, particularly Gen Z and millennials, are most concerned about sustainable travel. 

Your marketing should cater to the platforms and content styles preferred by these demographics. This can include using social media platforms such as TikTok and Instagram. It can also include creating content that resonates with their environmental and cultural values. 

Earth Changers is one of the many eco-tourism companies promoting sustainability. Here is an example of what they offer:

travel marketing trends eco tourism example

Pro Tip : In your marketing materials, focus on the positive impacts travelers can make by choosing your services. For example, if your company contributes to conservation or local communities, articulate these impacts clearly.

6. Augmented Reality and Virtual Reality Provides Immersive Travel Experiences

Augmented reality (AR) and virtual reality (VR) are among the most innovative travel marketing trends. They both provide an immersive experience unmatched by any other digital technology. In fact, there’s a growing interest in travel AR and VR across the globe.

VR offers a highly engaging form of advertisement. It allows potential visitors to feel as if they are already at the destination before they book.

Meanwhile, AR can provide comprehensive guided tours around museums or exhibitions. This can enrich the visitor experience with additional information and interactive elements​​.

Additionally, AR technology can be used to create gamified tours. This often requires users to scan images to activate travel experiences or mini-games. This both entertains guests and increases dwell time at various locations. 

This technology also allows users to go on virtual tours of famous landmarks while being in one place. They can get extra information while traveling to various locations. This “try-before-you-buy” method can significantly increase customer confidence and interest.

Try using VR to offer potential travelers a virtual tour of destinations, hotels, or experiences. Renderverse and Avatour are excellent VR tools for this. 

With AR, create interactive guides that travelers can use at destinations. For instance, pointing a smartphone at a historical site could display information or stories.

Rock Paper Reality is one AR tool used for travel and tourism. Here is an example of what it looks like:

travel marketing trends augmented reality example

Pro Tip : Transform the booking process with VR. Allow customers to virtually explore different room types, amenities, or even travel options. This allows customers to make more informed purchasing decisions as they shop.

Want to see how you can further integrate new tech into your marketing and PR strategies? Learn more here: 8 Marketing Technology Trends That Can Supercharge Your Marketing Efforts

7. Personalization is Key to Turning Consumers Into Customers

Why is personalization one of the leading travel marketing trends? It allows travel companies to tailor their services and communications based on individual preferences and behaviors. This strategy leads to a more satisfying and relevant experience for customers.

By providing personalized experiences, you can engage customers more effectively. This often translates into enhanced customer loyalty. Customers are more likely to return to a brand that understands their preferences and provides customized experiences.

How can you get started on personalization as one of your travel marketing trends?

First, you’ll need to gather customer data. AI and data analytics enable you to gather, analyze, and act on vast amounts of customer data. You can use this data to predict customer preferences and behavior.

Be sure to collect zero-party and first-party data. This can include information directly shared by customers and data gathered from interactions with your brand. Use this data to understand customer behavior in real-time.

Once you’ve collected your data, use it to segment your email list and social media followers based on interests, behaviors, location, etc. 

This enables you to create content that resonates with each group. For example, you can send location-specific offers to customers based on where they live or their destination preferences. 

Using quizzes is a great way to send personalized travel content to potential customers. Here is an example from Conde Nast Traveler : 

travel  personalization example

Pro Tip : Employ dynamic content in your emails to customize parts of your message for different subscriber groups. This approach allows you to send one email but tailor certain sections, such as offers and images.

Using AI can boost your PR and marketing efforts across the board. Want to see how others are using it? Check it out: 8 AI Marketing Trends for 2024 and Beyond (+ Tips & Ideas)

8. User-Generated Content Lends Credibility to Your Travel Brand

User-generated content (UGC) offers a level of authenticity that traditional marketing methods can’t match. That’s why it’s one of the top travel marketing trends. 

When potential travelers see real photos, videos, and reviews from other travelers, it lends credibility to the travel experience you’re promoting. Unlike professionally created content, UGC is seen as more genuine and relatable.

For travel companies, UGC is a cost-effective marketing tool. It reduces the need for expensive photo shoots and ad campaigns because it leverages content that customers create. This helps save money, time, and resources.

Plus, content created by users tends to receive more likes, shares, and comments. This higher engagement rate boosts your travel brand’s visibility. Plus, UGC fosters a greater sense of trust and brand authenticity.

When garnering UGC, encourage customers to generate content that highlights particular aspects of your travel offerings. For example, a retreat leader might focus on the serenity of the destination. A tour operator could emphasize the excitement of activities. 

Inform customers about the type of content you seek and explain how you will use it. Also, ensure that you have their permission to share it.

Testimonials are an excellent type of UGC. Here is an example of how they’re displayed on travel websites:

travel marketing trends testimonials example

Pro Tip : Leverage UGC across multiple channels and formats for maximum impact. This can include featuring customer reviews on your website, creating social media feeds with curated customer content, and using customer images in recurring marketing campaigns.

Content marketing helps you inform your audience about your destinations. Want to see what’s trending? Learn more: 7 Top Content Marketing Trends 2024 [+ Tips and Tricks]

9. Consumers Often Use Social Media Platforms Before Booking Travel Destinations

Social media is one of the top travel marketing trends due to its vast global user base. And research shows that social media has the biggest influence on travel destination choices .

One of the reasons is that travel is a highly visual industry, and social media is an ideal platform for showcasing stunning images and videos. This visual appeal can capture the interest of viewers and inspire them to explore new destinations.

Plus, compared to traditional advertising methods, social media marketing is more cost-effective. Even with a limited budget, your brand can reach a large audience through targeted ads and organic content.

Not to mention, social media also allows you to engage with your audience in real time. You can respond to queries, gather feedback, and manage your reputation more efficiently. 

How should you incorporate social media as one of your travel marketing trends?

Keep an eye on current social media trends and adapt them to fit the travel industry. Use interactive content, such as polls, quizzes, and challenges. You can also run contests and giveaways, which are popular and encourage participation.

It’s important to be genuine in your social media interactions. Share real travel photos and stories. Diversify your content to balance promotional material with lifestyle, destination, and activity posts.

Here is an example of social media marketing for travel companies from Intrepid Travel : 

travel marketing trends social media example

Pro Tip : If you have the budget for targeted advertising, consider using it. Platforms such as Facebook and Instagram offer sophisticated targeting options that can be very effective in travel marketing.

Not sure what’s currently trending? Need more ideas on how to leverage social media? Read our article: 9 Top Social Media Marketing Trends Taking the World by Storm

Key Takeaways on the Latest Travel Marketing Trends

The travel industry is crowded with options with many companies trying to stand out at the same time. Making your travel brand front and center requires unique and innovative marketing strategies.

However, it’s equally important to be flexible and open to implementing these trends in your strategies. This adaptability is key to staying relevant and appealing in the rapidly evolving travel market.

As a travel brand, you have a destination to reach: increased engagement and ROI. Consider these travel marketing trends as the fastest possible route to getting there. Give them a try and find out which ones work best for your travel brand. 

Ready to get started? Not sure how to add these travel marketing trends to your mix? Let us help! Book a free consultation and we’ll look at how to boost your current strategy.

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7 travel marketing trends for 2022

2022 travel marketing trends

So where should we focus our priorities for the upcoming years? Here are seven trends that I believe will shape our marketing as we move forward.

1. TRAVELER EXPECTATIONS HAVE CHANGED

One of the biggest consequences stemming from this pandemic is how it changed our needs and wants when it comes to travel. In fact, many studies found that low prices were no longer the number one consideration when it came to decision-making in purchasing travel. In a recent article, I shared  what travelers expect in 2021  and we see a clear shift from traditional views, with flexible booking conditions and sanitary measures now coming in at #1 and #2 in terms of importance for travelers.

travel industry marketing

How is your hotel, restaurant or attraction conveying this on your website? On your social media posts? Are you addressing these concerns with a dedicated tab on your website menu or with information in your regular newsletter? Integrating these aspects in your ongoing communications will be key.

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Nature of travel is changing, too

2022 will mark the return of the international traveler, finall. But your organization should also pay attention to evolving behaviors in the travel landscape that were clearly shaped from this recent pandeminc. For example the working travelers, or digital nomads. If these travelers were marginal a couple of years ago, we can expect more and more leisure travelers mixing some business into the equation.

Just like business travelers will also add a few days onto their trip since technologies make it easier than ever to have meetings by the poolside or in a wifi-enabled room. Is your brand ready for this new reality and how are you communicating it across your digital touchpoints?

2. THE EVOLUTION OF LOYALTY PROGRAMS

Loyalty programs have been around for ever, and were able to move the needle (somewhat) of retention mostly with customers in the airline industry, where they were born originally. Hotel loyalty programs are a dime a dozen, and too many of these programs have failed to have distinctive features or get customers to increase their spend. For bigger chain hotels and resorts that can scale offers, loyalty programs still provide value but this is less the case for independent hotels and smaller players.

Now, we are also seeing subscription-based approaches such as  TripAdvisor  with its Plus program. And more recently,  Expedia  revamped and unified the loyalty programs within its portfolio of brands (Expedia, Hotels.com, Orbitz, Vrbo, etc.) in order to better position itself against competition such as Booking.com’s Genius Loyalty program. The new program will span flights, hotels, vacation rentals, car rentals, cruises, and activities.

We can expect more movement on this front, as hotels, restaurants and other hospitality providers will want to maintain their appeal within the broad loyalty and reward programs universe. This is also a key tactic to preserve the direct booking channel alive and kicking (see next point).

3. DIRECT BOOKINGS WILL PREVAIL, BUT LESS

For years now, hotels have been striving to get customers to book directly on their own website, where costs are low, rather than through brand.com or third parties like Expedia or Booking, where commission levels are steep. With more or less success.

This pandemic has brought in a rare opportunity, making domestic travel a must and only option. When booking locally, travelers feel less of a need to search on OTA platforms and are more confident about dealing directly with travel providers. Thus, direct bookings percentages when through the roof in 2020… but a bit less so in 2021, according to preliminary data from various reports.

In 2022, we can expect a shift back to reservations going to brand.com and, to a lesser extent, back to OTA catering more to an international clientele in general. Direct bookings will remain strong, but won’t stay at levels seen in 2020.

4. TIKTOK NOW A MAINSTREAM PLATFORM

It was almost two years ago when I posted an article stating  Why TikTok matters for travel brands . Now, more than ever, travel and hospitality need to pay attention. Here are a few reasons why:

  • TikTok now has more than 1 billion active users (MAU)
  • It has been among the most downloaded mobile apps worldwide for over 6 consecutive quarters
  • The average user spends over 52 minutes per day on the platform
  • TikTok gets the highest levels of engagement per post of any social media
  • The fastest growing segment of users are 25-39 year-old

That last bit of information is perhaps the most crucial one. Whenever I talk to brands about the possibility of TikTok, the classic rebuttal I get is that “ it’s for young teenagers only “. That might have been true in its earlier stages, but less so today. Content is more varied than it once was, with tutorials, cooking recipes, movie critics, travel recommendations, and so much more.

Don’t get me wrong, TikTok IS a platform that caters very well to a younger audience, because of it’s very nature and features: music, dancing, trends, pranks, etc. But as it grew in the past two years, so did its userbase. It would therefore be a critical mistake to dismiss it as possibility for your marketing mix in the coming year.

Going mainstream

One last point about TikTok. Late September, it held its first ever TikTok World Event during which many new features were shared for both content creators AND brands wishing to invest on the platform. Advertising is becoming more fluid and accessible, while longer videos are now possible. All in all, we are dealing with a platform reaching a maturity level that has Facebook (and Instagram) shaking and reacting… so it will be interesting to see how this battles unfolds!

5. INSTAGRAM AS THE GO-TO SOCIAL MEDIA

If there is anything the past couple of weeks have shown us, one thing is clear: Facebook is no longer the key social platform for storytelling. It remains a necessary evil, with its Events, Groups, Messenger, Marketplace and other useful features. But as younger audiences continue to flock away from Facebook, there is one silver lining that remains: Instagram.

travel industry marketing

Case in point, last year SocialBakers evaluated how top Fortune 50 companies were dealing with their presence on Facebook and Instagram. As we can see in the chart above, comparing Q1 2019 with Q1 2020, audiences on Facebook shrank while those on Instagram increased. Interestingly, this increase occured even though brands were posting less, as we can see in the middle column. But to me, the most interesting finding comes from the third column, where we see total interactions, or engagement. Facebook already had dismal engagement levels, and it continues on shrinking while Instagram continues to see robust interaction.

Stories work well on Instagram, less so on Facebook. Reels are working relatively well on Instagram, even though they don’t match TikTok posts, which they clealy emulate. Reels are just arriving on Facebook, but I suspect they will do just like stories, which means not much. AR lens are useful and plentiful on Instagram, less so on Facebook.

Can you see a pattern, here?

Brands must stick with Facebook. For now.

Having said that, I am not saying travel brands should ditch Facebook just yet. Facebook has become a  de facto  outpost for customer service, recruiting, content sharing and overall communication with your community. A dynamic page means better ad campaign performance across the Facebook landscape, which includes Instagram, Messenger and Whatsapp. And there are many brands out there that still do a stellar job at creating quality content, which results in great reach and engagement levels.

But as the recent seven hours shutdown showed, it’s dangerous to put all your eggs in the same (Facebook) basket. Thus, having a diversified approach online is key.

6. NEWSLETTERS AND EMAIL MARKETING MAKE A COME BACK

For the past 20 years now, I have been hearing that email is dead, or that newsletters don’t work “as well as they used to”. Really? In a world where social media algorithms block off up to 95% of the content you post on your pages, one-to-one communication like emails, SMS and newsletters are more pertinent than ever.

travel industry marketing

If you read the points #3 and #4 above, you will also see a cause and effect correlation here. That is, with travel brands pushing more direct reservations and increasing efforts for retention and loyalty, having an email strategy in place is fundamental to fostering that relationship. This also means having automated processes prior to, during and after a stay, including invitations to leave a review after the experience on key platforms, i.e. Google, TripAdvisor, Facebook, etc.

7. WEBSITE SEO MORE IMPORTANT THAN EVER

According to a Google survey from December 2020, searches for “available near me” grew globally by more than 100% since 2019. In 2021, these searches are up another 60% according to SearchEngineLand. What’s even more interesting is when we dig further to see which were the top categories for these searches over a given period of time.

The top categories for those searches were:

  • Entertainment (56%)
  • Banking (50%)
  • Apparel (41%)
  • Personal Care (38%)

These are all categories deeply rooted in the travel experience, as we seek places to eat, things to do and stuff to buy whenever we are in a new destination for leisure or business. So how is your website ranking whenever travelers search with keywords that should lead to your brand?

Your website should not only be mobile optimized, in fact in many cases it should be properly be designed with mobile-first in mind.

Read also:  Understanding the difference between mobile-first, adaptive and responsive design

More importantly, you will want to make sure you claim and manage your  Google My Business  profile. This will ensure you complete all relevant details with regards to your opening hours, amenities and services, photos and videos. This is also where you can manage and respond to reviews, since this has become an important facet for your online reputation.

BONUS: HR MARKETING TO HELP LABOR SHORTAGES

Last but not least, I thought I would mention the fact that all these marketing strategies and tactics are fine and swell in normal times. Or rather, in times when operations are growing smoothly as they should coming out of a worldwide pandemic. Truth is, however, there is a major issue that has been looming over the industry for the past 3-4 years and that is now exacerbated to unseen levels: the shortage of labor.

Earlier this summer, I shared  5 ways to mitigate shortage of labor in Hospitality  and one of the tactics was actually to have a proper HR Marketing strategy in place. Well, I suspect we will be seeing lots more of this integration in 2022, where human ressources will work closely with marketing and communications to convey the employer brand vision, mission and values on social networks and other digital outposts.

travel industry marketing

Labor shortage will be a problem for the next decade, and marketing alone will not solve it. But a strong and creative digital presence can certainly contribute to a stronger employer brand which, in turn, will help with recruiting and maintaining workforce stability.

First posted on federicgonzalo.com

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Blog / Digital Marketing / Top 20+ Digital Marketing Strategies for Travel Agencies in 2024

Top 20+ Digital Marketing Strategies for Travel Agencies in 2024

Posted by gmi blogger posted in digital marketing.

In 2024, the question is not whether to invest in digital marketing, but how to do it effectively.

As your travelers are digitally connected, digital marketing has become the primary avenue to reach customers.

A prime example of this is Nova Scotia’s ‘Stay Longer ’ digital marketing campaign, which stands as a testament to the power of digital marketing in creating meaningful connections with audiences and promoting unique experiences.

This leaves no room for doubt about the necessity of digital marketing in the travel and tourism business.

As the digital world is ever-evolving, strategies that worked yesterday may be outdated today.

With this in mind, this article will guide you through the top 20 digital marketing strategies that are poised to make a significant impact in the travel industry this year.

Top 20 Digital Marketing Strategies for Travel Agencies

Digital marketing strategies for travel agencies must be current and innovative.

Every potential traveler enjoys staying updated with the latest gadgets and technologies.

Therefore, relying on outdated strategies may result in missed opportunities to connect with them.

travel industry marketing

Let us explore the top 20 digital marketing strategies for 2024 below:- 

1. Develop a user-friendly website

A user-friendly website is an essential part of a digital marketing strategy for travel brands in 2024.

Having a good mobile-friendly website helps in many ways.

The website for a travel brand should have an easy-to-use layout that makes choosing and booking trips simple.

Along with appealing destination images, website visitors can be welcomed with other useful information like trip guides, travel advice, and so on.

It is also good to provide travelers with a chance to share their experiences via social media channels that are part of the website.

If the website suggests customized itineraries based on the data received from the website, customers are enticed to explore more. 

2. Use server-side tracking

As privacy concerns shape the digital landscape, Server-Side Tracking ensures enhanced security and privacy compliance by shifting data processing from browsers to servers.

This not only safeguards user privacy but also provides more accurate insights into their behaviors.

It sets the stage for a more secure and informed marketing approach.

It’s a pivotal step to adapt to evolving privacy regulations and diminish the reliance on third-party cookies.

This fosters better relationships with your audience through responsible data management.

3. Mobile optimization

A large portion of tourists today utilize mobile devices for trip planning and booking, thus mobile optimisation is an essential component of any digital marketing plan.

As search engines like Google favor mobile-friendly websites, a site that is optimized for mobile devices not only enhances user experience but also helps with search engine rankings. 

4. Create high-quality content

Crafting compelling and informative content is crucial for travel agencies to attract their audience.

By providing valuable insights into destinations, travel tips, and unique experiences, agencies establish themselves as authoritative voices in the industry.

Quality content contributes to enhanced search engine visibility, creating a narrative that entices potential travelers.

Shareable blog posts, visually appealing multimedia, and engaging social media content foster connections and attract organic traffic.

This strategy not only boosts the agency’s reputation but also cultivates customer trust and loyalty in the competitive digital landscape.

Creating quality content is the key to standing out and making a lasting impact in the travel sector.

5. Email marketing

travel industry marketing

In 2024, sending tailored emails to subscribers is a key component of email marketing for travel brands.

These emails frequently include bargains, travel advice, and information about popular destinations.

The secret is to send different postcards to different people.

You group the items on your list according to what the travelers enjoy.

Beach lovers receive beach-themed emails, and mountain fans receive snow-themed updates.

These emails heavily rely on visual components, such as eye-catching graphics and tailored recommendations.

Metrics like open rates and click-through rates are used to understand the effectiveness of e-mail marketing. 

6. Social media marketing

Social media marketing can help travel companies in a variety of ways.

For example, social media sites like Instagram display breathtaking images of distinctive lodgings and entice tourists to visit new places.

Also, specialized Facebook advertisements make sure the right people see their services.

Paid promotions on social media not only bring in more visitors but also aim at the right audience.

Quick updates, engaging content, and happy customer stories create a direct connection, building trust with potential travelers.

Using the active nature of social media, travel agencies can stay in the spotlight.

They can use it as a strong tool for advertising, connecting with customers, and building loyalty in the competitive travel industry.

7. Paid advertising campaigns

Along with organic traffic, travel businesses should also invest money in paid advertising campaigns in 2024.

This pushes their website into a prominent position in the paid search results, helping travelers find them quite easily.

To retarget potential clients who have already visited their website, they should also run display ads on a variety of websites.

Using platforms like Google Ads and Facebook Ads, agencies can accurately reach the people they want.

Well-made ads with catchy words and appealing pictures don’t just make more people know about the brand but also bring in measurable results.

8. Influencer marketing

travel industry marketing

Influencer marketing is the trending marketing strategy of 2024.

The technique is quite simple, a travel brand teams up with an influencer with a large social media presence.

This influencer in turn creates engaging content showcasing the agency’s premium packages, staying at luxurious resorts, and experiencing exclusive activities.

The followers are easily enticed to book their trips through the travel agency. 

9. Video marketing

Videos provide a dynamic medium to convey the fun of travel.

Things like live streams and behind-the-scenes footage can foster real-time connections with potential travelers.

Therefore, all travel agencies should consider adopting a video marketing strategy in 2024.

This can help them effectively showcase their destinations and services, as demonstrated by Airbnb’s “ Live There ” campaign.

In this campaign, local hosts crafted short videos sharing their experiences in various locations, establishing a heartfelt connection with the audience.

This emotional engagement inspired viewers to explore vacations with Airbnb.

Platforms like YouTube, Instagram, and TikTok serve as excellent avenues for sharing immersive travel stories, ranging from virtual tours to destination highlights.

10. App marketing

In 2024, it’s crucial for travel agencies to create a user-friendly app, considering everyone’s on their phones.

Promoting the app through email campaigns, social media, and teaming up with travel influencers is essential.

Offering special discounts or in-app perks can motivate users to download and use it.

To maintain a positive app reputation, regular updates, good user feedback, and helpful customer service are necessary.

Agencies can use push notifications to share exclusive deals and updates directly with users.

The app becomes a convenient solution for managing itineraries, booking services, and accessing real-time travel info.

Exclusive app promotions boost downloads and repeat usage, while integrated loyalty programs and personalized suggestions not only build brand loyalty but also provide valuable insights for refining services.

11. Virtual reality (VR) and Augmented reality (AR)

Imagine giving visitors the option to virtually explore hotels or destinations before making a reservation, all from the comfort of their homes.

Marriott Hotels is a noteworthy example of a company that has adopted this digital marketing strategy.

The “VRoom Service,” introduced by Marriott Hotels, allows visitors to order VR headsets for their rooms.

These headsets allowed visitors to take virtual tours of numerous travel locations, which ultimately piqued their interest in making new travel arrangements.

Along with raising brand engagement, this immersive experience also enhanced reservations and consumer happiness.

Similar to other industries, travel companies can use VR and AR to offer immersive previews of their products, letting clients “try before they buy” increasing their excitement and knowledge of their travel choices.

12. Geo-targeted SEO

travel industry marketing

Geo-targeted SEO is a strategic method that focuses on targeting audiences, enabling travel businesses to engage with travelers who are actively searching in specific geographical areas, thus boosting the chances of conversions.

In the competitive world of travel, SEO not only helps maintain competitiveness but also ensures efforts are directed towards the right audience.

The use of geo landing pages, local SEO optimization , and the creation of localized landing pages all contribute to increased visibility, improved user experience, and higher traffic for travel businesses.

From keeping Google Business Profiles updated to managing online reputation, every aspect of local SEO services enhances the broader Geo-targeted SEO strategy, ensuring that travel brands excel and prosper in the digital world.

13. Retargeting and remarketing

Retargeting and remarketing are essential digital marketing techniques in 2024.

They entail showing customised advertisements to visitors who have browsed the agency’s website or connected with their content in the past but haven’t made a reservation.

For instance, if a user looks up flights to Paris but leaves without booking any tickets, the algorithm will track the user and remind them of tempting offers on flights or hotel bookings in Paris.

This retargeting or remarketing technique maintains the agency’s name in the consumer’s mind. 

14. Social media utilization

Social media platforms, with their vast user bases and visual appeal, offer effective ways to reach and engage potential travellers.

They provide targeted advertising, influencer collaborations, e-commerce integration, and analytics tools, all of which offer additional benefits to travel agencies.

Being present on these platforms ensures brand visibility, builds trust, and allows for adaptability to evolving consumer trends, making it a crucial strategy for success in the competitive travel industry.

In addition to their core features, these platforms often introduce new initiatives that can benefit businesses in the travel sector.

For instance, in 2022, Meta launched the #ReelAdventures campaign to promote the use of Facebook and Instagram Reels for sharing travel experiences in Kenya.

This campaign was a huge hit among travel enthusiasts.

In 2024, travel agencies can tap into such campaigns or create similar ones to engage with their audience and promote their offerings in a more interactive and personal way.

15. Chatbots and live chat

travel industry marketing

Leveraging tools like chatbots and live chat can significantly enhance a travel agency’s ability to respond swiftly to customer inquiries.

A chatbot can provide instant information on various locations or packages, addressing traveler inquiries promptly and efficiently.

This immediate response system can greatly improve customer satisfaction.

On the other hand, live chat offers a more personalized touch.

A live chat representative can provide tailored recommendations based on the specific needs and preferences of the traveler, significantly enhancing their journey and making them feel valued and understood.

16. Social media contests and giveaways

To boost their online presence, travel agencies can run fun contests on Instagram, Facebook, or Twitter.

By giving away cool travel prizes, they get people excited and motivated to share with friends.

This not only spreads the word but also creates a sense of community and loyalty.

Social media contests are a great way for agencies to connect with users, making them more aware of the brand. 

These contests create buzz and draw in potential travelers who want to explore what the agency has in store.

17. Google my business

Google My Business (GMB) is a vital tool for businesses, providing essential details like contact information and operating hours, and ensuring visibility in local search results.

In 2024, its significance is further amplified as travelers increasingly rely on GMB listings for swift decisions.

To get new clients, travel agencies should enhance their GMB profiles with compelling descriptions and top-notch photos.

Leveraging features like posts and Q&A allows direct engagement with potential travelers, while positive reviews and high ratings build trust, influencing decision-making.

With mobile users heavily dependent on local searches, an optimized GMB profile becomes indispensable for travel agencies vying for attention in the local market.

18. Online reviews and testimonials 

travel industry marketing

Positive reviews and genuine testimonials prominently showcased on platforms like TripAdvisor or Yelp, wield significant influence over prospective travelers’ choices.

Responsively engaging with both positive and negative reviews demonstrates a commitment to customer satisfaction.

Transparency and honesty in addressing feedback are paramount.

Incorporating these reviews into social media, and the agency’s website enhances their reach, crafting a compelling narrative that resonates with a wider audience.

This strategic integration not only boosts bookings but also fosters brand loyalty as travelers are drawn to the authentic experiences shared by others, creating a positive and trustworthy image for the agency.

19. Get involved in social media travel groups

In 2024, engaging in travel-centric social media groups proves to be a good strategy.

Take Expedia’s Viewfinder Community , a blog where travel enthusiasts and professionals exchange stories and recommendations.

By actively participating in social media groups and forums, like those on Facebook and Instagram, agencies can forge direct connections with passionate travelers.

Expedia, for instance, not only shares insights but also actively engages in discussions, gaining valuable insights into the preferences and trends of its audience.

This approach fosters close relationships, positioning agencies to better understand and cater to the ever-evolving tastes of travelers.

20. Personalize your marketing

Personalization gives the digital world a human touch by doing everything from recommending places based on previous searches to addressing consumers by name.

It involves anticipating visitors’ requirements, providing them with special offers, and interacting with them.

Through dynamic content, location-based offers, and customized recommendations, every traveler feels like their journey is  going to be unique.

The future of travel is digital, and these 20 strategies provide a roadmap for travel agencies to successfully navigate their digital marketing journey.

A key takeaway for businesses in the travel and tourism sector is the importance of aligning their marketing efforts with special occasions, such as popular festivals or cultural holidays.

Such targeted marketing campaigns, offering special deals and packages, can have a significant impact.

They generate travel interest in the minds of people and lead to increased bookings.

The ROI of digital marketing campaigns can be higher.

Another important strategy is teaming up with other businesses like hotels and airlines.

This can be a big advantage.

TripAdvisor, a well-known travel review and booking site, showcases partnerships with restaurants, museums, and attractions worldwide.

These businesses can manage their TripAdvisor profiles, interact with customers by responding to reviews, updating info, and offering exclusive deals.

Such collaborations can enhance the customer experience and boost business growth.

Global Media Insight is a pioneer in the field of digital marketing with over 23 years of experience. We offer web design and website development along with SEO services for travel and tourism , real estate, ecommerce and other major industries. Our team prioritizes customer engagement through innovative marketing approaches. We can make your travel business better for visitors and help you succeed in the tough digital landscape of 2024! Contact us today!

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The travel and tourism world is constantly shifting and evolving. You need an agency with a proven track record and access to the latest in ever-changing market research. That’s where TOP Travel Marketing Agency comes in. We leverage our news-leading data & research division and an international influencer network to produce authentic, modern campaign strategies to activate and engage your target audience. We turn this rapid industry change into your business’ rapid growth.

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The travel industry is unique and to succeed, you need massive targeting campaigns and engaging content that captivates. At TOP Travel Marketing Agency, we employ cutting-edge tactics to seed your content and spark conversations that build their own momentum. We work to minimize your ad spends and create organic engagement that is easier to convert. Our social media and marketing experts work on innovative content and content strategy to spur action from your audience and turn your campaigns into a significant driver of growth.

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We understand that the stakes are high for the travel industry. We use growth marketing tactics in every domain of marketing to deploy a swift and robust plan that is ready to scale at all times. Our teams are exceptionally integrated to maximize results at every step of your marketing journey with us. We work with our travel industry clients to uplift experiences and provide value even before making a transaction and strengthen their presence and brand recall with their audiences.

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  • 07 Sep 2021

Top 10 Travel Industry Marketing Strategies

Rethin Vipinraj

The tide is finally turning for the $247 billion Indian travel and tourism industry after more than a year – and the excitement is palpable. With travel bans easing in many parts of the world, domestic and international traffic is rising. Nearly every business vertical – from hospitality and airlines to online travel agencies – has its hopes pinned on 2022 for a full recovery from the after-effects of the pandemic. The stage for revival is already set.

The hospitality sector has witnessed a wave of consolidation in mergers, acquisitions, and strategic partnerships over the last year. It will allow many small hotel chains to deliver complementary services while driving down operating costs. On the other hand, investor interest in the civil aviation vertical has soared, with as many as 90 new airlines expected to start operations around the globe by December 2021.

As a business enabler for other travel verticals, online travel agencies (OTA) will have a crucial role in facilitating the industry’s return to growth.

However, the high churn rate among price-conscious customers remains a challenge. In India, a waiting period for weeks, if not months, to book the right airfares is par for the course. Some bargain hunters are known to compare as many as 38 different portals at a time ! In the post-pandemic scenario, a poor lead to conversion ratio (or ‘look to book’ in industry parlance) can impact OTA margins, making discounts and offers unviable.

Moreover, the controversy over refunding canceled flight tickets that erupted at the pandemic’s peak just refuses to die down. For OTAs, this has underscored the importance of transparency and improving user experience across the customer lifecycle. 

The good news is that brands have learned the lessons. Travel brands are adopting technology to interpret customer behavior and come up with customized travel industry marketing strategies.

10 Digital Marketing Strategies for Travel Agencies to Grow Post-Pandemic 

In the new normal, travel agency campaigns will need to focus on the right messaging and target the right channels to drive engagement and growth. Asking the right questions will be critical to uncovering the best-performing travel industry marketing strategies.

Here are some real-life travel agency campaigns to get you started on the right track:

1. Pickyourtrail Adopts RFM Analysis to Drive User Engagement

In the new normal, retargeting ‘deal hunters’ who book and abandon bookings midway has been a priority for travel brands. Studies show that OTAs typically lose around 80% of all bookings due to the penchant for price comparison. For Pickyourtrail, a leading travel platform, the situation was no different.

A root cause analysis showed a gap in its customer segmentation strategy, which can turn buying intent into sales if appropriately optimized. The lack of automation meant that Pickyourtrail could not scale its messaging to target different cohorts rapidly. 

After testing a few alternative approaches, the brand decided to segment users based on how often they visited their site, the time elapsed since their last visit, and average transaction value- also called RFM or Recency, Frequency, and Monetary Analysis. 

RFM Analysis

This ‘event-based’ segmentation strategy along with automated traveler engagement workflows allowed PickYourTail to re-engage deal hunters with hyper-personalized offers via email and SMS. 

With  60% of online shoppers  reporting that discounts became more important during COVID-19, catering to deal hunters has become an even more effective strategy.

Result : Email engagement registered a 50% increase while the team saved 60%+ man-hours that would have been otherwise wasted in manual tracking. 

2. Headout witnesses ⬆️ in Conversion for First-time Visitors through Contextual Email Campaigns and drives 🔁 bookings through Personalized Audio Guides

Headout is an experiential travel marketplace that matches travelers to a variety of local experiences at an affordable price. Via a network of service partners, the company serves more than 3 billion travelers worldwide. However, Headout’s biggest challenge was a high bounce rate which meant that the company missed out on invaluable lead data. 

In turn, this made it impossible for it to implement a viable retargeting strategy. The Headout team responded by rolling out onsite surveys to specific user segments such as desktop users.

The goal is to drive email sign-ups to the company blog, engage cart abandoners, and enhance the post-purchase experience. The company mapped its email funnel to the three customer journeys and ran contextual email campaigns to engage cart abandoners based on language and product category attributes.

email-marketing-for-headout-1

3. MakeMyTrip Leverages AI to Create Compelling In-App Content

As an early adopter of in-app content, MakeMyTrip has many firsts to its credit- curated destination videos, chatbot providing information on flight cancellations, and more. However, given its low monthly active user (MAU) frequency (typical for travel apps), the brand decided to leverage AI to stitch user data together and develop compelling creative for cross-sell and up-sell campaigns.

MakeMyTrip Father's Day Banner

Relevant in-app banners on the storefront or homepage are particularly crucial to driving conversion. Secondly, seamless user stories that link one touchpoint, such as the initial display ad, to the other (checkout page, for example) has been a key element in the MakeMyTrip marketing strategy.

To drive repeat bookings, Headout introduced personalized audio guides in multiple regional languages. The audio guides featured tips and recommendations on popular tourist destinations with blended marketing content. The company has since witnessed 27% growth in conversion for first-time visitors, 90% faster campaign implementation, and a 10% reduction in cart abandonment.

4. Travel Triangle ⬆️ Conversion among Booking Cancellation Cohort and Returning User Cohort by adopting a Lead Scoring System  

Since its inception in 2011, Travel Triangle has emerged as one of India’s leading OTAs, operating in over 60 countries. However, apart from a high drop-off rate at the top of the funnel, the company also struggled with booking cancellations at the post-purchase stage.

This affected not just the cost of customer acquisition but also customer lifetime value. As part of a long-term strategy, the company adopted lead scoring to prioritize high intent buyers based on website heat maps and email/SMS CTR.

This helped them understand the reasons for drop-off and build a pipeline of ‘hot’ leads, which could then be nurtured via personalized SMS and push notifications. With the help of analytics, Travel Triangle also optimized its travel industry marketing strategies for converting returning users. It began focussing on not just the messaging but also the channels most preferred by travelers.

These measures have paid off quite well for the brand, with conversion among the booking cancellation cohort increasing 10% and that for the returning users cohort by 20%, respectively.

5. Treebo Leverages On-Site Messaging to Drive Conversion

Digital marketing strategy for Travel Agencies: Treebo-Leverage

Differentiation in a saturated market can be a formidable challenge, especially for hotel startups. While Treebo ranks right up there with the likes of OYO and FabHotels in the budget hotel segment, it still faced problems building brand recall and attracting returning users – especially on digital channels like its website and app. 

A series of User Experience (UX) studies later, the company realized that it needed to streamline its booking interface.

The company experimented with personalized on-site messaging to drive conversion across multiple cohorts. This included timer-based sticky banners that replaced SMS/email notifications. In addition, Treebo also used exit-intent pop-ups to curb the price comparison instinct and close bookings faster.

The results of the travel agency campaign have more than met the company’s expectations – a 15% increase in web conversions.

Also Read: 5 Proven Steps of Conversion Optimization from a Growth Expert

6. fabhotels overcomes spam blockers to increase email open rates:.

The team at FabHotels knew it had a challenge on its hands when its email marketing campaigns were flagged as spam by most email providers. Unfortunately, the problem persisted for two years before the company finally identified the cause- a drop in domain reputation. In other words, after a certain volume was reached, its travel agency campaign emails were being automatically marked as spam. 

The company started to test for the exact volume and any underlying factors that triggered the drop. They introduced a 3-step action plan to counter the problem – a micro-segmentation strategy to improve inbox placement, staggering the email send times, and limiting the number of emails to one per customer per day. 

The company also revised the layout and copy of its emails, reducing the number of images and hyperlinks.

The results were dramatic. With a 90% increase in email delivery rates, FabHotels also saw a matching 90% increase in open rates. This has allowed it to scale its campaigns threefold.Learn how to optimize your content to improve  email deliverability

7. Shuttl Speeds Referral Conversion with Trigger Campaigns

Bus-aggregator Shuttl had been eyeing referral marketing as an organic customer acquisition channel to augment its paid campaigns. In terms of cost-effectiveness, referral marketing has few parallels; however, finding the right users and nurturing new leads was a challenge for the company. 

In addition, tracking the right conversion metrics was equally important to deliver the right messaging.

The team at Shuttl experimented with two distinct but interdependent trigger campaigns – a 1+1 offer that enabled a traveler to gift a ride to another person. This travel agency marketing strategy made it possible for Shuttl to quickly identify customers who are most likely to refer.

Digital marketing strategy for Travel Agencies: Shuttl-Speeds-Referral-Conversion-with-Trigger-Campaigns

As soon as the original traveler submits the phone number for the referred person, the second campaign is activated. It triggers a series of emails to drive the newly-referred user to install the Shuttl app and book new rides. 

In a span of two months, the campaigns accounted for an 11.2% increase in total referrals, while the subscription rate for new users jumped 3.6% .

8. Yatra Optimizes Web Notification Campaign Rules to Boost Conversion

For Yatra, India’s second-largest OTA, traveler drop-off on the booking review page was a persistent problem. The company realized it needed a new workflow to help them overcome last-minute hesitation and drive conversion. Given the high uninstall rate of mobile apps, Yatra decided to leverage web push notifications to do the job.

Abandoners were sent four reminder notifications every 48 hours until they converted. The company’s data showed this to be the optimum frequency for engagement, beyond which it could be considered spamming. In addition, they optimized campaign rules to automatically terminate the workflow once the user took the desired action.

The idea proved successful, with gross booking growing by 3.2% and the company discovering a new channel in the process – mobile web.

9. Go-MMT Adopts Dynamic Segmentation to Create Cross Channel Campaigns

As India’s top OTA platform, Go-MMT derives its competitive edge from the user experience of its hotel partners just as much as end-customers. So the company wanted to enable new hotel partners to list themselves faster on its platform, improve mobile app and web engagement, and drive conversion. This meant consolidating listing data in a single location, tracking partner performance in real-time, and leveraging native demand to increase partner loyalty.

The existing processes at Go-MMT were inefficient and inflexible. Manual segmentation of hotel partners, manual mapping of listing history, and marketing communications being sent to international partners as per Indian Standard Time (IST). 

In time, Go-MMT implemented a solution that resulted in a 20% increase in partner engagement, thanks to the consolidation of listing data and dynamic segmentation based on the country of origin and type of property.

This allowed the brand to build cross-channel journeys for running travel agency campaigns as per partner time zones.

10. OYO’s Drives 8X Growth in Omnichannel User Engagement with Personalized Offers

Market leader OYO encountered challenges with user engagement even as it started moving to a franchise model from the aggregator model. The brand’s growing user base was highly fragmented and relied on multiple channels to search for, compare and book reservations. 

Its priority was to scale its travel agency campaign while unifying the customer experience to drive conversions and revenue growth.

Digital marketing strategy for Travel Agencies: OYO Personalized in-app banners

The company decided to target the deal hunter cohort by creating personalized offers based on browsing history. It also ramped up retargeting efforts via social media and in-app content.

How To Create: Hyper-Personalized In-App Content at Scale

The payoff has been substantial, with an 8X increase in engagement campaigns and 5X growth in CTR.

Final Thoughts

Rocketium helps businesses deliver hyper-personalized digital campaigns at scale for a fraction of the time and resources that would have otherwise been required. Our suite of world-class products empowers teams to focus more on the creative strategy. As a result, marketers can devise a more innovative and effective digital marketing strategy for travel agencies.

Rethin Vipinraj

Rethin Vipinraj

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Experiences refined for people

The Top 12 Travel Marketing Trends Defining 2024

...

Erik Stubenvoll

Wanderlust is revitalizing the travel industry.

Amidst this boom, travel advertisers rebounded with post-pandemic vigor, boosting ad spending by 15% in 2023 over the previous year.

Explore these 12 travel marketing trends that illustrate an industry recovering and reimagining its future.

1. Alternative ID-free targeting methods are surging in the new cookieless advertising era

With increasing concerns over privacy and Third-Party cookies’ impending phase-out , travel marketers must rely more on alternative methods like First- and Second-Party data, contextual marketing, cross-device audience targeting, and more.

Below are the top targeting strategies you’ll see in response to this cookieless trend:

1.  First-Party Data

First-Party (1P) data , collected directly from customer interactions, is now the gold standard in travel advertising. This includes data collected through direct interactions, like website visits, app usage, customer feedback, and booking histories. 

Travel brands use this data to understand where and how their core customers interact with digital marketing placements.

2. ID-Free Artificial Intelligence (AI) & First-Party

ID-free targeting combines AI with First-Party data to analyze anonymous digital journey patterns, creating a map to identify the actions of similar website visitors. 

Advertisers can tailor their model using their own First-Party data to forecast and choose impression opportunities.

3. Second-Party Data

Collaborating with trusted partners to use Second-Party data involves collecting data through deterministic processes like login IDs, providing a more accurate and scalable way to target specific audience segments.

4. Contextual Marketing

Contextual marketing targets ads based on the content currently being viewed by users, replacing the need for Third-Party data.

Contextual marketing matches ads with the user’s current interests and the webpage’s theme, enhancing relevance and audience engagement.

AI-powered contextual marketing analyzes audience actions in real-time to identify engagement patterns, enabling brands to target similar content to new audiences at optimal moments.

Travel marketers should explore and implement cookieless solutions, experimenting with strategies that best align with their brand and audience to stay ahead this year.

💡 The Takeaway

Travel marketers must adopt cookieless targeting strategies like First- and Second-Party data, ID-free AI, and contextual marketing to achieve precise, privacy-compliant audience engagement.

2. Sports tourism is very popular amid the Paris Olympics & other big events

Sports tourism will continue to surge in 2024, fueled by high-profile events like the Paris Summer Olympics , the FIFA World Cup , March Madness , and the Super Bowl , where tourists book travel tickets at least a year in advance.

sporting event revenue stats 2024 travel trends

The appeal of sports tourism is growing due to new tournaments and a rise in women’s sports participation, including events like the Women’s Big Bash League and the women’s edition of the Indian Premier League.

Increased government funding, initiatives to promote sports tourism, and a rise in young athletes are also major influences.

Travel marketers can take full advantage of this surge by integrating strategies, such as advanced TV advertising including Connected TV (CTV) and Picture-in-Picture (PiP) (a type of interactive CTV) advertising , as well as advertising on Free Ad-Supported Streaming TV (FAST) channels.

PiP allows viewers to watch live sports and other content, allowing travel brands to present appealing packages during these events. 

Sports tourism’s rising popularity, driven by major events like the Paris Olympics and increased women’s sports participation, presents a significant opportunity to use advanced advertising strategies and tap into this growing market.

3. Video content to expand target audiences & enhance website traffic

Integrating traditional blog posts with concise, visually engaging video content on platforms like TikTok and Instagram greatly enhances a brand’s reach and website traffic potential.

TikTok’s user growth–approximately eight new users every second –highlights video content’s potential to reach a broad audience. This trend isn’t lost on travel companies, which they use to engage customers better.

Video content for travel marketing serves multiple purposes:

  • Sharing Holiday Experiences: Travel companies use videos to give potential customers a glimpse of the experiences that await them, making these destinations more tangible and inviting.
  • Highlighting Destination Information: Videos provide a dynamic way to showcase the attractions and uniqueness of a country or destination, offering viewers a virtual tour that text alone cannot match.
  • Presenting Activities and Experiences: Through video, travel brands can vividly depict the range of activities available at a destination, from adventurous excursions to relaxing retreats, engaging viewers with the possibilities.
  • Conveying the Destination’s Essence: Videos enable travel companies to capture and convey the essence of a destination – its culture, scenery, and atmosphere – creating a compelling narrative that draws viewers in.

Online video (OLV) and Connected TV (CTV) have also opened new avenues for reaching families and larger audiences, especially using cross-device targeting.

For example, a family watching a Royal Caribbean cruise ad on CTV is later targeted with personalized smartphone follow-up offers, enhancing engagement and allowing travel marketers to track the ad’s effectiveness across multiple platforms.

Integrating visually engaging video content, such as on TikTok and Instagram, alongside traditional blog posts can significantly expand a travel brand’s reach and website traffic potential, engaging viewers with immersive storytelling.

4. TikTok emerges as a modern travel guide to engage younger audiences

TikTok has transformed travel guides, with videos replacing traditional blog posts as the go-to source for travel inspiration and information.

Since 2021, TikTok has seen a staggering 410% increase in views of travel content, with 71% of European users likely to book a holiday based on TikTok recommendations. 

🌴 TikTok Made Me Travel There 83% of Spanish users would consider a travel product or activity after seeing it on TikTok.

TikTok’s community craves content that stirs wanderlust, showcasing unique destinations and experiences.

tik tok travel marketing trends

TikTok’s findings on the top travel content for 2023.

Travel brands should align their content strategy with the top emerging TikTok travel trends and user preferences, such as:

  • Luxury Travel: Many users discover affordable luxury destinations on TikTok, increasing interest in these experiences. Brands should showcase any luxury options.
  • Domestic Travel: As travel preferences shift towards more local experiences, brands should highlight unique local travel experiences.
  • Sustainable Travel: Sustainability is a growing concern among TikTok users, with hashtags like #SustainableTravel and #EcoTourism drawing millions of views. Travel brands should promote eco-friendly and sustainable travel options.

Adapting to these trends, travel brands can inspire, engage, and connect with a travel-enthusiastic audience.

TikTok is a prime platform for travel inspiration and recommendations. Travel brands should align their content with emerging TikTok travel trends like luxury, domestic, and sustainable travel to engage younger audiences effectively.

How might AI change local SEO searches for travel marketers?

“40% of Gen Z prefer TikTok over Google, proving how video content reigns supreme and will continue to do so. TikTok’s short video framework allows users to search topics and get results in a way that is more personal & engaging than just written text.

Having the visual aid creates an added element of expertise for the user researching because they now have the opportunity to witness “how the sausage is made” instead of just reading about it.”

Image Description

5. Influencer marketing is a resurgent force, especially on TikTok

According to a MediaRadar report, as major travel categories (e.g., airlines, lodging, rental car companies) ramp up their marketing efforts, a substantial portion of their budgets is allocated to partnerships with creators and influencers.

Influencers, with their large followings and ability to generate authentic content, offer a personal touch and a sense of trust that traditional advertising channels often can’t match. 

Local influencers help draw their following to restaurants and other locations in the area.

@gracietravels i bet you didnt know about these! 🫣 ✈️ #travelhacks #traveltiktok #travelfyp #travellife #traveltips #travelhack #traveltok ♬ original sound – grace | TravelCreator✨

Gracietravels shares helpful dos and don’ts for various exotic locations.

As travel marketing continues to surge, a large portion of marketing budgets will likely go to creator partnerships, increasing total influencer marketing spending.

influencer marketing stats 2024

Influencer marketing is returning, particularly on TikTok, with significant budgets allocated by major travel categories for partnerships with creators who offer authentic and trustworthy content.

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  6. Ecotourism is a rising star, especially among younger travelers 

Ecotourism focuses on travel experiences that preserve and sustain natural environments while improving the welfare of local populations.

A lust for more outdoor travel experiences, urbanization, and affordable flight availability primarily drives ecotourism’s popularity. Generation Y (millennials) dominates ecotourism, with 60% of the share and spending $200 billion on travel.

For example, #SustainableTravel boast s 78.1 million views, and #EcoTourism garnered 72M views on TikTok.

eco travel marketing trends sustainable travel

Booking.com found that 76% of survey respondents planned to travel greener, up 15% from 2021. 55% of travelers seek off-the-grid vacations for escapism, with 44% preferring simpler travel experiences.

Hotels are increasingly committing to go carbon-neutral by 2050 or earlier to appeal to eco-conscious travelers. The Brutalist-style Hotel Marcel Hilton in Connecticut is the first net-zero carbon emissions hotel in the United States.

Travel marketers can tap into these younger generational and eco-conscious segments by focusing on eco-friendly and unique travel experiences in their campaigns.

Ecotourism is on the rise, driven by the popularity of outdoor travel experiences and younger generations like Millennials and Gen Z. Travel marketers can cater to eco-conscious travelers by highlighting sustainable initiatives.

📚 Related article: Destination Marketing Guide: Advertising Attractions, Hotel, & Regions : Discover how to reclaim control of your customer relationships, enhance direct booking profitability, and leverage your marketing data’s full potential. 

7. Virtual reality offers virtual tourism opportunities

As VR technology becomes more sophisticated and accessible, it opens up new opportunities for consumers and advertisers.

Innovative services like Discover Live and Wowzitude , are offering interactive virtual vacation tours, allowing users to experience destinations before they decide to visit them in person.

Companies like Meta are enhancing the VR experience, with products like the Oculus headset offering virtual tours of world-renowned sites, such as the reconstruction of Notre Dame.

Platforms like Renderverse and Avatour provide VR-based real estate and travel tours, allowing users to explore properties and destinations remotely.

us ar vr users stats

The VR space also opens up the potential for partnerships and sponsorships. For instance, theater groups could secure corporate sponsorships by integrating ads into their VR performances.

Despite its growing popularity, VR technology is still evolving. Users want high-quality, real-time experiences to share with friends, pushing the boundaries of current VR capabilities.

Virtual reality (VR) technology offers immersive virtual tourism experiences and advertising opportunities, driven by innovative services and products, but the demand for high-quality, real-time VR experiences continues to challenge its growth.

📚 Related article: A Guide to Take Your Third-Party Data to the Next Level : Discover how to supplement your 3P data strategy with powerful First-Party data.

8. Adapting to SEO & local SEO in the AI age

Advanced AI models like Google’s Gemini signal a trend toward AI-generated content rich in quality and relevance. Gemini can understand diverse formats like text, images, and even audio.

Google’s Search Generative Experience will integrate diverse content formats like videos, web stories, and podcasts in SERP (search engine results pages) optimization to directly engage users from the search results. A consistent and diversified presence across these channels can help travel brands capture more organic traffic, complementing paid search strategies.

local seo 3.0 generative ai

For travel marketers, the increasing need for personalized, localized, and experiential local strategies signifies a shift towards creating more immersive and region-specific content. 

Create content that resonates with the local culture and experiences. This includes local posts, stories about the area, and highlights of unique local attractions.

In the AI age, travel marketers should prioritize creating immersive and localized content to enhance SEO and engage users effectively.

“AI will have a huge impact on travel marketing. But until we all have a go-to AI travel app that knows how much legroom we like, the AI impact to travel will primarily be within Google.

Enable AI and search for “places to stay in Ibiza” and you’ll see a variant on the local 3-pack. It’s not until you ask a follow-up question that the AI really kicks in… “Which of these resorts is best for kids with peanut allergies?”

But the future of AI-assisted travel isn’t just about research options. The AI will book your tickets and check you in.”

Image Description

9. Travel apps are transforming how travelers organize trips

Travelers have a growing demand for travel apps, with the industry witnessing a 53% increase in the last year.

These platforms serve as digital travel agencies, offering a seamless interface for managing bookings, accommodations, and activities. They offer convenience without juggling various booking sites and the fear of falling into tourist traps or overpriced services.

As digital tools for trip planning become more popular, opportunities in marketing partnerships, targeted ads, and direct customer engagement grow. Booking.com leads with its intuitive design and broad booking capabilities.

travel marketing trends 2024 travel apps booking.com

Meanwhile, niche apps like TakeMeOutOfOffice , Brevity , and LetsBatch cater to unique travel needs, offering specialized services for leisure breaks, business trips, and group travel, respectively.

travel industry marketing

The surge in travel app usage highlights their role as digital travel agencies, streamlining trip planning and opening new avenues for targeted marketing and customer engagement.

10. Return to hotels in the face of Airbnb’s growing challenges

Despite financial prosperity, with bookings hitting unprecedented highs and the company celebrating its first full profitable year in 2022, Airbnb confronts a mix of discontent from guests, hosts, and cities alike. 

Issues range from the platform’s rising costs to the mismatch between online portrayals and actual accommodations, alongside stringent regulations from cities aiming to curb short-term rentals.

Also, high fees and prices are prompting a shift among some travelers back to traditional hotels or more competitively priced Airbnb options run by professional hosts.

Airbnb listings surpass available apartments:

  • Airbnb listings outnumber available apartments in NYC areas (Manhattan, Brooklyn, northwest Queens).
  • Asheville, NC: 2,881 Airbnb properties vs. 250+ long-term rentals.
  • Austin: 12,205 Airbnb listings vs. 3,700 long-term rentals.

Airbnb’s growing challenges, including rising costs, regulatory pressures, and guest dissatisfaction, are driving a noticeable shift of some travelers back to traditional hotels.

11. New Airbnb-style car rental companies are taking off

Skyrocketing rental car prices were a popular frustration during pandemic-era travel stories, hitting record highs in July 2021. Turo , a peer-to-peer car-sharing platform, allows car owners to rent their own cars to regular people, like an Airbnb for cars.  

The global car-sharing market surpassed $2 billion in 2020 and is expected to grow at least 20% annually through 2027. Taking advantage of the industry’s growth, other companies like Getaround and Car Shair are quickly following.

These platforms cater to a growing consumer demand for more accessible, cost-effective, and flexible car rental options. Whether or not it will face the same fate as Airbnb is yet to be decided, though it is certainly challenging traditional rental agencies.

The rise of peer-to-peer car rental platforms signifies a transformative shift towards economical and personalized transportation options, challenging traditional rental models.

12. Travelers want nostalgia & more family time

A staggering 88% of travelers desire nostalgic getaways that hark back to yesteryears—be it visiting locations of retro film fame or opting for bus travel reminiscent of school excursions. 

23% of travelers, including millennials and Gen Z who have not experienced it firsthand, are yearning for pre-digital charm, seeking an escape to a simpler time.

This sentiment is fueling interest in popular destinations in the ’80s and ’90s, such as Budva in Montenegro and Bolzano in Italy, both trending locations in 2023.

Furthermore, family travel is evolving, with 54% of respondents planning multi-generational trips or “family reunion” vacations.

There’s an increasing demand for nostalgic travel and multi-generational family trips. Offering competitive Child Rates is a strategic move to capitalize on this trend. Such initiatives can potentially boost family bookings by 15% on average.

Travel Advertising Trends in 2024

The shift towards cookieless advertising, the rise of sports tourism, the dominance of video content, and the growing influence of platforms like TikTok and VR technology are redefining how travel brands engage with their audiences. 

With a stronger focus on eco-tourism and the integration of AI in SEO strategies, travel marketers are poised to deliver more personalized, immersive, and sustainable travel experiences. Adapting to these trends will help travel brands stay ahead in a competitive market and meet diverse traveler needs around the globe.

Make Your Next Travel Campaign a Journey to Remember ✈️ 📈    

Need help with incorporating these latest travel marketing trends into your strategy? Let KORTX assist! 

Book a free consultation with us today, and we’ll help you enhance your current approach with these innovative trends.

About the Author

Erik Stubenvoll is a Managing Director at KORTX with over 20 years of experience. When he is not learning about his client’s goals, he is on the sidelines with his wife at his daughter’s softball and soccer games or on the golf course.

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12 Travel Marketing Trends You Can’t Ignore in 2024

  • travel marketing

travel industry marketing

Here’s your list of travel marketing trends you cannot ignore in 2024. If you want to:

- Fight the stiff competition and low ROI in your industry - Pivot your travel marketing strategy despite the pandemic - Capture more bookings when travel resumes full speed

Then this list will be really helpful. You also get a glimpse of travel marketing ideas by brands that you can learn from. Let’s dive in.

12 Travel marketing trends in 2024

1. virtual reality experiences.

Ideally, the best virtual experience requires a VR headset, but today we also have 360 degree and panorama videos that can provide a virtual experience. This is an increasingly popular form of travel marketing, used by various sectors of the industry. For instance, hotels use VR tours to showcase their hotel rooms, while travel agents offer VR videos of tourist attractions. For example, check out this VR tour of the Conrad Koh Samui resort.

Want to know how you can create your own VR videos? Check out this video below.

Pro-tip: Once you’ve created your video, you can easily edit it using InVideo’s online video editor  

2. TikTok Marketing

With over 2 billion downloads and over 1 billion monthly active users , TikTok is the latest social media platform marketers need to look at. Travel marketers have a unique opportunity to stand out on TikTok with travel-related videos, something many people are desperately craving more of right now since they may not be able to go anywhere themselves. TikTok video tours and video stories have the potential to go viral . You can even repurpose your Instagram reel videos on TikTok! 

Create viral travel TikTok videos

With trending InVideo templates

Create viral travel TikTok videos

For example, Trip Hacks DC , a firm that provides guided tours of Washington DC, actually saw phenomenal success using TikTok. They posted 1 video daily on TikTok in December 2020. They gained 738,551 video views, 3,511 new followers, 92,300 likes and 6,572 profile views. Check out their best performing video (with 320K views) below:

Check out this article by Trip Hacks DC founder Rob on his learnings. Meanwhile, here are a few TikTok video tips to help you get started on your TikTok travel marketing journey:

Tip #1 - Use relevant TikTok hashtags the same way you would on Instagram to show up for those using the search feature.

Tip #2 - Add your location to your profile because geo-location is a factor in the TikTok algorithm. This is especially helpful for travel businesses as it means your geo-tagged post will show up in relevant searches and help you get more views.

Tip #3 - There are 2 types of videos you may find on TikTok - trending videos and original content. You make trending content by copying an existing video concept and putting your own twist on it. Trending content usually revolves around a specific piece of music or audio. For example, a popular trending video in 2020 involved people hopping to the beat of the Black-Eyed Peas song “Where is the Love” with a funny caption about how they were “on my way” somewhere. 

Wondering how you can find out the top TikTok trends for 2024 that you can mirror for your brand? Check out this list of 5 trending video ideas for any business.

Tip #4 - Rob from Trip Hacks DC found that his best performing TikTok videos included all original content - a video he made with a tip to stand near the Washington Monument for magnificent city views (320K views). Other high-performing videos were about Florida House (149K views) and a lesser-known FDR monument (66K views). Meanwhile, the trending videos he made garnered very few views comparatively. 

Tip #5 - The above point is interesting because it suggests that viewers want to see locations and places in a new way, from different perspectives. Travel businesses can create TikTok tours that give a sneak peek of what the travel experience will be like, keeping this insight in mind. For example, check out this compilation of TikTok videos on YouTube that show a vlogger traveling to different locations - his concept revolves around shooting his feet on unfamiliar terrain.

3. Facebook Ads can be your best bet!

In 2020, a few travel operators braved Facebook Advertising despite the pandemic. They ended up seeing astounding results, generating six figures in revenue for bookings with less than $1000 ad spend. This might have required careful planning and testing of different combinations. But these travel marketers found interesting new target users and audiences.

For example, Morgan Cantrall, the founder of History Well Travelled , a walking tour operation in Georgia, discovered that their Facebook ads got the most engagement from older generations! Who knew Facebook Ads was one of the hottest senior citizen tourism trends?! Check out some of Morgan’s learnings here .

With 2 billion monthly active users and hundreds of targeting and retargeting options, Facebook ads can give you genuine ROI and provide massive reach. 

Want to learn more about how you can get started with Facebook advertising in 2024? Check out this step-by-step tutorial that will help you create and set up your first Facebook ad.

Create thumb-stopping Facebook ads

Using templates that convert

Create thumb-stopping Facebook ads

4. Remarketing

Even though brands spend big bucks on marketing, according to a Think with Google study, only 14% of leisure travelers always book with the first airline that comes to mind when they start their research. Even worse, that number drops to 10% when we look at the first hotel brand that came to mind during their research. Essentially, this means that you need to keep reminding your consumers of your brand presence throughout their consideration process, before they book a flight or a hotel room or any other service.

The best way to ensure your brand remains top of mind for travel planners is to leverage the power of remarketing. 

For instance, maybe they started to book a hotel room, or looked at flights and then stopped midway. As a travel marketer, this is a unique lead you can reach out to through remarketing, mainly because you know exactly what they are looking for. For example, check out the Facebook ad below. They targeted this to customers who already checked out hotel prices on Expedia.com, but did not make a booking. The ad subtly nudges customers to come back to Expedia.com and look for a relevant hotel while promoting the Aava Whistler Hotel. 

remarketing - Sponsored post example

You can tailor the actual content you target individuals with to show them the exact product they were viewing for maximum relevance. Remarketing enables you to push the services and products that your consumers need. It can be carried out primarily using Google AdWords and Facebook ads . Check out this guide to remarketing to learn how you can use it for your business.

5. Review Marketing

For the travel and tourism sector, customers turn to review marketing for deals, discounts and making decisions. Websites and services like TripAdvisor, Hotel.com, Kayak.com, and more provide reviews for hotels, airlines, tours, and services. If reviews are a part of your travel marketing strategy, they are likely to give you stellar results. Check out this search result for hotels in Michigan - the top few names are ones that have great reviews on Google.  

search result for hotels in Michigan

As a travel marketer, you need to make sure that your profiles on platforms like Google, TripAdvisor, Kayak, et al., are well maintained with accurate images, and descriptions as well as prices. You also need enough reviews to mitigate any negative ones. The main travel marketing tips in this area are to encourage customers to leave reviews through email requests, and to take the time to update information and photos on each review platform. 

6. User Generated Content

User-generated content includes videos created by users, images uploaded to social media platforms, and comments on blog posts. You can factor in user-generated content as a part of your travel marketing strategy to build brand loyalty and authenticity.

A restaurant can encourage customers to upload images to their website, while hotels or attractions can provide a digital photo booth at their location, which automatically adds the company or relevant hashtag to every photo. Brands can also hold contests on social media to create user-generated content. 

For example, as part of their For the Love of Mesa contest, Visit Mesa asked people to create content describing what Mesa (a city in Arizona, USA) meant to them. They then featured the best photos and videos in a music video, “For the Love of Mesa”. Check it out here:

Hashtag campaigns are also a great way to create user generated content while subtly promoting your products and services. For example, Cathay Pacific created #lifewelltravelled in 2015 to align it with their global advertising campaign. The hashtag took a life of its own though with constant involvement from travel blogger Jessica Stein . Today the hashtag is still in use and pretty popular with 2,900,532 posts on Instagram.

Example of Cathay Pacific created #lifewelltravelled IG Account

Check out how you can use hashtags to improve your business in this article .

7. Influencer Marketing

Influencer marketing involves influencers endorsing a product or a service to their existing following on social media sites like Instagram and YouTube. Basically, since the audience trusts them, they are more likely to trust the marketing content influencers share. 

Images and videos are ideal for this, as it allows the influencer’s audience to see their travel experience. Businesses may reach out to influencers that have a following from a specific demographic, in order to target them. For example, check out travel influencer Murad Osmann ’s video collaboration with the Renaissance Hotels chain.

Renaissance Hotels

8. Augmented Reality

AR or augmented reality differs slightly from virtual reality. It involves the use of apps and overlays to show an object in a particular space. Travel companies can use this to enhance real-world settings. 

For instance, a review app might display customer reviews for a restaurant when a phone is pointed at the building. Some hotels have also innovatively used AR, providing wall maps within rooms and a companion app, which overlays additional information onto the map. For example, check out this AR Travel Guide to the city of Florence, Italy.

9. Artificial Intelligence 

More and more travel marketing plans include some or the other application of AI or artificial intelligence. Customer service is one of the biggest areas where businesses compete, and the use of AI-powered chatbots can significantly improve response times and offer 24/7 service, even when staff are not available.

From recommended flights to intelligent online travel assistants, tailored offers for loyal customers and dynamic pricing, AI is used extensively. For example, Expedia.com, an online travel agency, uses the Facebook messenger chatbot to help you find hotels when travelling. The bot (image below) asks you various questions about your journey and then selects the top 5 hotels that suit your criteria to make it easy to look for accommodation. 

Artificial Intelligence- FB messenger chatbot of Expedia.com

10. Customer Experience Marketing

To stand out among the competition, your brand and business need to create and deliver customer-centric experiences and campaigns as it gives your target audience an interesting reason to stay and become repeat customers. You also must create an emotional connection between your brand and customers, putting them at the center of your travel marketing strategy.

Most believe that the highest form of customer experience would be personalised to each consumer. One example of personalisation is the use of data aggregating softwares. For example, The Mandarin Oriental Hotel Group has appointed SevenRooms as their global reservation, table management and guest engagement platform software.

SevenRooms is a software platform that captures data right from the start of the guest’s journey. 

This software helps Mandarin Oriental teams to understand their guests’ needs and personalise their services accordingly. They can track guest data from reservation to check-in to meal orders and preferences (see image below).

Customer Experience Marketing

It also helps with reservation and seating arrangements (see image below), point of sale (POS) and property management systems (PMS), and automatically tagging guests according to preferences and providing upgrades or experiences according to their profiles. This software also helps Mandarin Oriental with marketing automation and engagement tools like email automation, review aggregation and special offers. 

POS and PMS example

Mandarin Oriental can capture approved guest data points including personal, preference and transactional data that can then be used both in- and post-service to drive repeat visits through direct reservations across the Group. Similarly, you too can ensure that your customers delight in experiencing your product or service and come back for more. Check out how your travel business can improve customer experience here .

11. Voice Search

With Amazon Alexa, Siri, Google Home and other smart devices becoming mainstream, voice search now must be a part of your travel marketing strategy. A growing number of customers are turning to smart phones and devices to make hotel, flight, and transport bookings, using online travel agencies. Besides offering this kind of service, marketers can also optimise web content to capitalise on voice searches. Hotels are increasingly using smart hubs within their hotel rooms, improving the customer experience. 

A good example of voice search in action within the travel industry is seen in this video, focused on the Expedia skill for Amazon Alexa. This provides a voice-activated means of managing your upcoming travel and booking holidays.

Check out this article to understand how you can optimise your website and content for voice search.

12. Personalised or Targeted Marketing

Personalized travel experiences are one of the most significant trends within the tourism industry, with some brands already jumping on the bandwagon. According to a report, 69% of travelers will be more loyal to a provider that personalizes their experiences. For example, check out this Hilton Hotels virtual guide, a part of the Hilton Honors application. 

The app accompanies guests during their stays. It provides suggestions, recommendations, activities, resolves doubts, and more. If the guest is looking for the hotel spa, the app helps them get there, and may even send them an exclusive deal on the way. Guests can also check in using the app, control the devices that are connected to their room, and use it as a key. Not only that; app users also collect points they can share with friends or redeem on Amazon. Pretty cool right!

Personalised or targeted marketing can include AI based recommendations, targeted emails, text messages, and even remarketing campaigns. Check out this guide to travel personalisation to understand what kind of travel marketing strategies you can adopt to follow this trend.

Wrapping Up

So these were the top 12 trends you can leverage as a part of your travel marketing strategy. If you found value in this article, you definitely want to check out this ready reckoner of top video ideas that you can create in the travel space. Do share this with your friends and drop-in questions you may have on tourism marketing.

For more quick tips and hacks on editing and creating videos, subscribe to InVideo’s YouTube Channel . Finally, if you’re looking to create thumb-stopping videos in minutes (even if you’re not a PRO)- sign-up for a free account on InVideo.io today. 

This post was written by Upasna and edited by Abhilash from Team InVideo

Let’s create superb videos

Expedia Group Media Solutions

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The world’s leading travel advertising platform

Our advertising solutions help you inspire, engage, and convert hundreds of millions of travelers — everywhere in the world.

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Unmatched global inventory that travelers access every day

We connect thousands of advertisers around the globe with the most highly valued travelers. Every day, travelers visit our websites to dream about, search for, and book their trips. The advertising solutions and targeting capabilities we offer help you engage with those travelers and deliver the results you want.

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Look and book with our immersive travel tech

As travel evolves, so does our technology. That’s why we built the industry’s first streaming platform that delivers a wholly unique experience for travelers.

This innovative approach to travel advertising gives travelers a firsthand view of what it’s like to be a tourist at various destinations. The videos our Media Studio team creates brings these locations to life, from road trips through the California desert to kayaking the Potomac or sitting down with filmmaker Spike Lee to talk about Brooklyn, New York. This immersive experience lets travelers shop for and book travel as they’re watching the content, putting a whole new spin on tourism marketing as entertainment.

Explore unexpected places with the GoUSA TV series

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Travel advertising that delivers results

We’ve got decades of experience helping advertisers bring travelers to their destination, book hotels and flights, and more. We get you to the right traveler at the right time and through the right channel. You need someone who understands the travel business better than anyone else, and that’s Expedia Group Media Solutions.

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Our unique capabilities and custom digital media solutions meet your needs and bring your brand to travelers.

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In the competitive hotel market, it’s essential to stand out from the crowd. TravelAds is a simple, proven solution with a pay-per-click approach designed to increase your hotel’s visibility with travelers. Use TravelAds to:

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Accelerator

Like TravelAds, Accelerator, our cost-per-stay solution, is a budget-friendly and effective way to gain visibility with travelers. Use Accelerator to:

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  • Cost-effective: You only pay when you receive a booking.

Co-op campaigns

Make an impact with a collective and cost-effective advertising solution that will extend and amplify your marketing spend. Co-op advertising allows you to:

  • Connect with other destinations, hotels, airlines, and more to jointly engage with travelers and drive demand.
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Media Studio

Get access to our award-winning in-house creative agency to create immersive and compelling interactive experiences that engage travelers. With Media Studio you can:

  • Create videos that tell your brand’s story in a unique and unforgettable way.
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  • Build engaging social media campaigns and work with influencers.

Display advertising

Build a full-funnel experience that inspires, influences, and converts travelers. With display advertising you can:

  • Reach the millions of travelers who visit our 200+ websites every day as they dream, plan, and book travel.
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  • Choose from a range of media options that work for advertisers of any size, budget, and business goal.
  • Create branded ads for mobile or email.
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Work with the biggest brands in the business

Advertise with Expedia Group, where you’ll get the strength, experience, and reach of globally recognized travel brands to help you succeed. Our brands offer the largest expanse of travel channels for you to connect with travelers across the globe.

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Exclusive and actionable traveler insights

We have billions of data points from travelers using our 200+ travel websites. The benefit of this exclusive first-party data is unrivaled traveler insights, and, in a cookieless world, you’ll always be able to reach your target audiences with specific ads that align with their interests.

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Find out how we help advertisers meet their needs, from airlines and hotels to destinations.

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The largest airline in Canada, has been a long-time partner with Expedia Group Media Solutions. With Black Friday and Cyber Monday approaching, Air Canada wanted to stay top of mind with travelers looking for deals during some of the most important sales events of the year.

Hotels capture traveler demand

During the early days of the COVID-19, the Hyatt Regency Chicago realized that there was going to be limited customer demand. They decided to use TravelAds to differentiate themselves from other hotels in Chicago to drive bookings.

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Looking to rebuild and renew, VisitScotland embarked on a tourism marketing campaign to highlight the unique experiences it offers travelers.

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In a competitive market, visibility is key to filling room nights and Blinkup wanted to help Place of Charme connect with more travelers. To reach travelers worldwide, the marketing consultancy partnered with Media Solutions to showcase Place of Charme’s six properties on Expedia Group sites.

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The Path to Purchase

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Our exclusive first-party data and research provides you with actionable insights.

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Are you ready to advertise?

Get in touch with one of our digital advertising experts today to find out how our first-party data insights and full-funnel suite of solutions can work for you.

*Expedia Group internal data

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14 min read

The top tourism and travel marketing trends for 2023.

By: Russ Shumaker on March 6, 2023

Featured Image

Travel and tourism have experienced significant disruption over the past three years, from closing down during the early pandemic to a slow rebound that includes more domestic destinations.

Still, 2023 is predicted to be a big year for the travel industry. Despite inflation and increasing airline prices, tourism has proven to be resilient.

Digital Travel Sales

Source: eMarketer

According to the U.S. Travel Association , domestic leisure travel surpassed levels before the pandemic. But domestic business travel and international travel still face some headwinds.

Tourism marketing post-pandemic has evolved to keep up with the latest travel industry trends . So the question for travel brands is, how relevant are your marketing strategies for today's tourism consumers?

With so many changes in the industry, last year's travel marketing practices aren't always relevant to the current economy. Have you pivoted and changed your game plan to accommodate the emerging trends in tourism , and have you implemented the latest digital marketing strategies that will work best for your travel or hospitality business?

With the three busiest domestic travel months just a couple of months away, tourism companies need to get a jumpstart in marketing their businesses. To execute a winning digital marketing strategy , you should first become familiar with the top tourism marketing trends in 2023.

Download Guide Now

7 Travel Marketing Trends for 2023

According to Statista , the U.S. tourism and travel market is expected to be worth approximately $190 billion in 2023. If you want your travel or hospitality company to get its fair share of the pie, you'll need to implement the latest tourism marketing trends to grow your brand.

Trend #1: Focus on the Customer Experience

People are tired, stressed, and ready to have meaningful experiences away from home. And when they finally get a vacation, they expect it to be top-level.

eMarketer-leisure-travel-sales-worldwide-2019-2024-billions-change-280416

An essential travel industry trend in 2023 will include consumers booking with tourism companies that provide a superior customer experience. Many consumers will even pay more to get it.

On the other hand, 76% of consumers will avoid doing business with a company after just one poor experience.

This means creating thoughtful and memorable customer experiences for travel brands while improving their interactions.

It's vital to achieve this at every stage of the buyer journey . For instance, consider a virtual tour to cater to consumers who are exploring their options and are planning a trip.

A virtual tour can highlight the benefits of booking with you while including information about what makes the destination special and what your customers can do locally while there.

Doing so can offer an immersive experience that will make them feel more connected, and they will want to experience more of what you can offer them.

Another idea is partnering with local hospitality businesses in providing discounts or other incentives. For example, if you have a hotel business , you can build relationships with local touring companies, coffee shops, restaurants , theaters , or other hospitality venues.

You can even survey your customers to learn more about their interests, then tailor recommendations based on that.

Trend #2: Go the Extra Mile With Personalization

Customer recommendations are just one way to appeal to your target consumers on a more personal level.

Personalized marketing for travel and tourism brands is essential to succeed in 2023. You can achieve this by personalizing promotions and special offers, including user-generated content such as reviews , and tailoring email campaigns that appeal to each customer at the individual level.

Tourism customers want more engagement with the brands they do business with. Your messaging and digital marketing should show that you understand your target audience.

To be successful at personalization strategies, your brand must learn to leverage insights on customer data and understand how to use consumer behavior to its advantage.

Because the average tourism company is understandably focused on running its business, many partner with a digital marketing firm to better leverage these technologies.

Trend #3: Provide Wellness Experiences

Grand View Research said the wellness tourism market was worth $814.6 billion in 2022. And it's expected to grow in 2023.

Last year, travel consumers sought wellness activities more than in previous years. This is likely due to people emphasizing their well-being more after dealing with heightened physical and psychological stress over the past two years.

Kamalaya Koh Samui

Source: Kamalaya Koh Samui Wellness Retreats

For this reason, many are seeking retreat-type experiences to renew their bodies and minds. Many consumers have already implemented yoga, therapy, healthier eating, and other wellness practices in their everyday lives. They expect to be able to continue these experiences when traveling away from home while also looking for new adventures.

Your travel brand can meet these needs by including a list of local wellness offerings on your website. These include spas, hiking trails, a hot spring soak, wellness or meditation retreat, etc.

Trend #4: Consider Budget-Friendly Experiences

While many Americans will be keen to travel, most will stick to domestic travel, and some will seek more budget-friendly options.

Instead of luxury resorts and expensive vacations, Americans' travel plans in 2023 include visiting family and friends, road trips, hitting the beach, camping, or celebrating an important milestone.

And although American consumers still plan to spend big in the coming months, 46% say that inflation will alter their plans. To counter-act higher prices, 23% plan to travel in the off-season, while 21% consider destinations that cost less than a desired location.

An essential key for travel brands will be implementing a marketing strategy to attract budget-conscious travelers without compromising your brand's quality or marring your reputation with high-end customers.

You can achieve this by publishing blog posts that interest budget-conscious travelers and driving traffic to these blogs using paid ads . Your content strategy might include a list of local activities that are free or won't break the budget, buy-one-get-one-free specials, or limited-time offers during off-seasons. When posting, have stories about local folklore and community events, such as tours and festivals unique to the area.

You can also consider adding a loyalty program to foster long-term customer loyalty. All these things will show consumers that you are empathetic about how the economy impacts them.

eMarketer-rewardsbenefits-of-current-loyaltyrewards-programs-that-us-consumers-like-receive-2022-of-respondents-278190

These strategies can also position you as a local expert while creating interest among all travelers, not just those on a tight budget.

Don't forget to share your posts across all your social media channels.

Trend #5: Don't Underestimate the Power of an Optimized Google Business Profile

It makes sense that one of the best digital marketing strategies for any business, tourism companies included, is to claim a Google Business Profile and ensure that it's fully optimized. After all, Google is often the first place consumers search for travel information.

What's surprising is that 40% of businesses don't claim a Google Business Profile, even though it's free.

So think of it this way. If you claim your profile, you'll have an advantage over a competitor that doesn't.

Google has also increased what is allowed in the listing. For instance, you can include photos, posts, special offers, and more to engage better consumers interested in your products or services.

A Google Business Profile is a great way to increase your visibility. The average business gets 33 clicks a month from its profile (it shouldn't be hard to beat that average). Also, more than 50% of people who interact with your profile are likely to visit your website.

Finally, you can utilize your profile to establish and maintain your online reputation through Google reviews. According to Power Reviews , 98% of consumers feel that reviews are important when purchasing. So, it's something you should strongly consider for the review-conscious consumer.

Trend #6: Remember That Paid Search is Still Vital in 2023

Paid search advertising is still king for travel brands. It's projected that in 2023, more than 55% of tourism companies will earmark their marketing budgets for paid search ads.

Therefore, it's vital to maintain a robust search presence to attract users to your website . Because chances are, your competition will.

A major travel industry trend in 2023 will see tourism consumers wanting more convenient and expedited experiences.

Paid search prominently displays your travel business as a top option when consumers search for a company like yours in the desired location.

Users rarely scroll down the list and choose businesses at the bottom of the barrel. They'll dive deeper into what's in front of them. So it's a good idea to make it easier for them to find you through paid search listings.

Trend #7: Support Eco-Friendly Initiatives

Consumers had already pivoted toward sustainability, but the pandemic reminded them of how our actions impact our environment.

During the first lockdown, it was discovered that there was 33% less air pollution because of the lack of air travel.

While it isn't sustainable that planes stay grounded forever, consumers are aware that small initiatives towards environmental responsibility can make a difference.

Wyndham

Source: Wyndham Hotels & Resorts

Some travel brands may find it easier than others to be more eco-friendly. For instance, you might want to reduce plastic use, use more sustainable materials, or contribute to a nonprofit organization focusing on environmental causes.

Or you can encourage your followers to make better environmentally-conscious decisions that will help to reduce carbon footprints.

Tourism Marketing Trends in 2023: Key Takeaways

  • Tourism has faced recent challenges but is still expected to grow as weary consumers seek to escape it all.
  • Domestic travel at the personal level has begun to surpass pre-pandemic levels, but domestic business and international travel will grow slower in 2023.
  • For your brand to succeed in 2023, you must leverage the latest travel marketing trends.
  • Understanding the latest digital marketing trends in tourism and carrying out a successful, strategic digital marketing campaign utilizing those travel industry trends are two different things. Some businesses prefer to hire a professional digital marketing agency to execute those strategies.

How Hearst Bay Area Can Help

Marketing for travel and tourism brands sometimes requires a more refined approach to win over consumers.

We've helped many travel brands leverage the best marketing strategies to get winning results utilizing personalized approaches that deliver the best customer experiences to your targets.

Our scope has also reached beyond the local area as we've helped many travel and hospitality companies at the domestic and international levels.

Contact Hearst Bay Area today to get started with the latest tourism trends to put your brand forward.

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The importance of omnichannel marketing in the travel industry.

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Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group .

Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Despite sites like Booking.com and TripAdvisor getting millions of site visits a month, hotel websites continue to garner two-thirds of all bookings. It’s fragmented—and likely overwhelming for the average travel industry marketer.

Why should you bother marketing through multiple channels if the bookings are going to come through your website, anyway? Because the route to those direct bookings is not direct at all, and all those pathways in between are the true keys to success.

Understanding Your Customer’s Journey

In a $1.2 trillion industry, 63% of the travel market exists online ; and although this percentage continues to grow every year, the bulk of customer research is spread across various digital and physical channels. Your customers are likely using all of those channels during their journey to booking. Understanding how this happens is the first step to remaining in their line of sight.

Your marketing strategies can cover everything from social media and paid advertising (such as Google ads) to earned media (like public relations events). Data is king when planning exactly how to spread your marketing mix, and when used well, it can give you an advantage over your competitors beyond what you can get from other channels. Using properly attributed data from digital channels like paid search, paid social, streaming TV and programmatic can help you understand exactly where and how your customer is interacting with your digital marketing efforts.

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Recent data shows that there is an even split between travel customers who spend less than a week researching their trips before booking and those who spend several weeks or months doing so. There is one common denominator between both groups, though: The research is primarily conducted online, with multiple digital touchpoints between starting the research and completing the booking. Understanding the power of digital marketing in the travel industry can help you meet your prospective customer at every one of those digital touchpoints and convert their booking.

Multiple Channels, Multiple Approaches

When using omnichannel marketing, it’s important to avoid a one-size-fits-all approach. For example, much of social media engagement is driven by pictures, while search engine results (and, therefore, many forms of paid marketing) are directed by the terms users use to search. Each method needs to be addressed differently to achieve maximum benefit and reach.

With social media marketing being driven by visual content, brands should focus on creating eye-catching videos and images that are aligned with their brand message and easily shared. Engaging with users by responding to comments and messages promptly and personably is essential. In contrast, personalization is key with email campaigns. Be sure to use the recipient’s name and reference past purchases or interactions with your brand. When creating effective SEM campaigns, it’s important to identify the keywords that users are searching for and create ads that are relevant to those terms.

In my experience, one of the most effective strategies when incorporating multiple channels is to ensure that you have experts assigned to run each campaign leg and to ensure all groups involved have strong collaboration and focus on their shared goals. While marketing expertise can be outsourced, training those within your own company by investing in ongoing education and professional development is also an option.

Silos And Holistic Attribution

Although each marketing channel should have its own specific strategy based on how that channel generates traffic and engagement, beware of the silo effect. Maintaining appropriate and separate strategies for each channel is one thing, but isolating them and their goals from each other is another, more dangerous matter altogether.

There will always be some level of overlap between various marketing channels, but this needs to be carefully and consciously managed to ensure that you reach your overall goals. Your social media posts may be getting a ton of engagement, but does this necessarily make it the most valuable channel to fund? Is this truly the source of booking conversions, or are other channels playing an equal role?

An effective way to answer these questions is through holistic attribution. If you aren’t measuring the separate impact, the overlap and all the ways your strategy leads to eventual conversion, then you’ll never really know what’s working and what isn’t. Holistic attribution means you’re tracking and analyzing the entire customer journey to determine the impact of each marketing channel on overall business results. This means going beyond last-click attribution, which only gives credit to the last marketing touchpoint before a conversion. Here are a few best practices to keep in mind.

• Define your goals and KPIs. Before you can start tracking attribution, you need to know what you’re trying to achieve. Identify your key performance indicators (KPIs) and set measurable goals for each marketing channel.

• Implement tracking across all touchpoints. To get a complete picture of how your marketing channels are performing, you need to track all touchpoints across the customer journey. This includes everything from social media engagement and email opens to website visits and conversions.

• Use multi-touch attribution models. Instead of relying solely on last-click attribution, use a multi-touch attribution model that gives credit to all touchpoints in the customer journey. There are several models to choose from, including linear, time decay and position-based .

• Analyze and adjust. Once you have data on all touchpoints and are using a multi-touch attribution model, analyze the data and adjust your marketing strategies accordingly. Identify which channels are driving the most conversions, and allocate resources accordingly.

Omnichannel Ovation

Marketing in the travel industry is no easy feat. However, you can harness the power of omnichannel marketing when you understand your customer journey and their touchpoints. Once you do, decide which channels and strategies should be used to meet them at those touchpoints, and ensure that, through holistic attribution, each of your channels is collaborating toward achieving your overall goals.

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Travel & Tourism News

Saudi Arabia seals historic deal with Swiss Tourism

T he Saudi Tourism Authority (STA) has signed an MoU with Switzerland Tourism to bolster collaboration in the tourism sector. This MoU, a first-of-its-kind between the two tourism entities, aims to foster the development of the tourism industry, mutual promotion, and enable collaborative tourism projects between Saudi Arabia and Switzerland, setting a new precedent for international tourism cooperation.

A key aspect of this partnership is identifying joint marketing initiatives that highlight the unique attractions of each country.

Special attention will be given to specific tourism sectors such as marine activities, culture and heritage, and rural tourism, through combined marketing efforts to attract travellers seeking unique experiences. This strategic promotion aims to highlight both Saudi Arabia and Switzerland as leading destinations for tourism that gratify every tourist.

This partnership not only signifies the convergence of two rich and diverse tourism landscapes but also emphasizes the importance of global cooperation in fostering enriching travel experiences– Fahd Hamidaddin

Both STA and Switzerland Tourism will work together to utilise the latest technology in the industry to promote a more seamless travel journey for visitors, said STA CEO Fahd Hamidaddin after signing the agreement with Livio Goetz, the Director of GCC at Switzerland Tourism.

“We are thrilled to embark on this historic collaborative journey with Switzerland Tourism, which is the first of its kind between Saudi Arabia and any tourism board,” noted Hamidaddin.

“Last year, the number of visits from Switzerland to Saudi Arabia increased by 84 per cent. This new agreement will build on that progress with increased collaboration that unlocks valuable growth opportunities for both countries,” he noted.

“This partnership not only signifies the convergence of two rich and diverse tourism landscapes but also emphasizes the importance of global cooperation in fostering enriching travel experiences,” he added.

Additionally, STA and Switzerland Tourism will work together to utilise the latest technology in the industry to promote a more seamless travel journey for visitors.

This will be achieved through amplified co-operation between local tourism agencies and operators, providing opportunities for further partnerships and value between Saudi Arabia and Switzerland.

“Saudi Arabia holds great importance as a key market for Switzerland Tourism, being the largest market within the GCC. Notably, 40 per cent of all overnight stays in the GCC are generated from Saudi Arabia,” Goetz said.

“To bolster its presence and appeal to Saudi guests, Switzerland Tourism has a new dedicated representative based in Riyadh. This strategic initiative aims to enhance the manifestation of Switzerland as a leading holiday destination. Saudi travellers, contributing 300,000 hotel nights annually (2022) exhibit a record average daily spending of CHF420,” he added.

Saudi Tourism Authority and Switzerland Tourism will further collaboratively organize events, exhibitions, and conferences in both nations to enhance tourism development, adhering to key goals under Saudi Arabia’s Vision 2030, and promoting a shared vision for the future of tourism.

Current operations include three weekly flights from Geneva to Riyadh, with a capacity of 330 seats, and four weekly flights from Geneva to Jeddah with 564 seats. Zurich has connectivity to Riyadh with three weekly flights with over 300 seats.

Switzerland is integrated into Saudi’s e-Visa programme, which also accommodates Schengen, US, and UK visa holders, facilitating increased and seamless access to Saudi Arabia.

This move simplifies traveling considerably, making visiting Saudi Arabia easier than ever before.

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Marketing Administrative Coordinator

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ARIZONA OFFICE OF TOURISM

The arizona office of tourism (aot) leads the state’s tourism industry with the development of global marketing programs to promote arizona as a travel destination. with multiple research-based initiatives including advertising campaigns, cooperative marketing programs, trade and media relations, and community outreach, aot sets into motion a positive and profitable cycle of visitation, spending, job growth, and tax revenue., 1110 west washington street suite 155, phoenix, arizona 85007, salary: $45,000 - $50,000 , this position will remain open until filled.

The Marketing Administrative Coordinator will provide support to the Marketing division with the execution of division programs and new initiatives.

The workload will be a combination of projects coupled with the execution of marketing initiatives and lead support.

This position may offer the ability to work remotely, within Arizona, based upon the department's business needs and continual meeting of expected performance measures.

• Monthly reconciliation of advertising insertion orders and invoices; analyze monthly reporting from the website and newsletter analytics for performance including, but not limited to; Google Analytics 4, Bandwango, Constant Contact, and Voyage

• Manage the division's purchasing process

• Conduct research for consumer websites, Bandwango experience passes, and advertising content

• Provide support for the Content Relations Management System (CRM) and add/edit website content via the Content Management System (CMS)

• Manage the agency's photo library, including uploading and tagging images and granting appropriate access to photo requests

• Assist with division administration functions as needed including but not limited to scheduling, all areas of trade show and consumer activation support, shipping, ordering promotional items, and assisting with social media shoots

• Minimum of 2 years previous experience and/or bachelor's degree in business, journalism, or communications or a related field

• Experience in tourism or recreation management, destination marketing, hospitality, or the travel industry a plus

• Strong organizational and time management skills, strong Microsoft Office skills, and experience working with GSuite applications

• Exercise judgment and meet performance standards with supervision, ability to explain, prioritize, and facilitate multiple projects

• If this position requires driving or the use of a vehicle as an essential function of the job to conduct State business, then the following requirements apply:  Driver’s License Requirements.

The State of Arizona offers a comprehensive benefits package to include:

• Sick leave

• Retirement plan

• Health and dental insurance

• Vacation with 10 paid holidays per year

• Life insurance and long-term disability insurance

• Optional employee benefits include short-term disability insurance, deferred compensation plans, and supplemental life insurance

• Learn more about the Paid Parental Leave pilot program  here . For a complete list of benefits provided by The State of Arizona, please visit our benefits page

• Positions in this classification participate in the Arizona State Retirement System (ASRS)

• Please note, enrollment eligibility will become effective after 27 weeks of employment

• If you have any questions please feel free to contact Brian Westerberg at [email protected]

ARIZONA MANAGEMENT SYSTEM (AMS)

All Arizona state employees operate within the Arizona Management System (AMS), an intentional, results-driven approach for doing the work of state government whereby every employee reflects on performance, reduces waste, and commits to continuous improvement with sustainable progress.  Through AMS, every state employee seeks to understand customer needs, identify problems, improve processes, and measure results.   State employees are highly engaged, collaborative and embrace a culture of public service.

The State of Arizona is an Equal Opportunity/Reasonable Accommodation Employer.

If this position requires driving or the use of a vehicle as an essential function of the job to conduct State business, then the following requirements apply: Driver’s License Requirements

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Mytishchi Travel Guide

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Experience Mytishchi

The Moscow Kremlin

The Moscow Kremlin

Krasnaya ploshchad'

Krasnaya ploshchad'

St. Basil's Cathedral

St. Basil's Cathedral

State Historical Museum

State Historical Museum

Moscow Metro

Moscow Metro

GUM

Moscow State University

Great Moscow State Circus

Great Moscow State Circus

Bolshoi Theatre

Bolshoi Theatre

Moskva River

Moskva River

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Craft Beer Bar Garage

Craft Beer Bar Garage

LaVash kafe

LaVash kafe

Beera Club

Chaihona No 1

Veranda 13

Bakinskiy Bulvar

Yakitoriya

Other Recommended Cities

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Popular Types of Attractions in Mytishchi

Popular attractions in mytishchi, popular restaurants in mytishchi, popular destinations, recommended attractions at popular destinations, popular travel types, more things to do in mytishchi.

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Mytishchi on your mind?

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Top places to visit

1 kva-kva park.

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Explore nearby places

  • Lesnyye Polyany
  • Dolgoprudny
  • Zagoryanskiy
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All related maps of Mytishchi

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  • Map of Likino-Dulevo

Mytishchi throughout the year

  • Mytishchi in January
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Looking for day-by-day itineraries in Mytishchi?

Get inspired for your trip to Mytishchi with our curated itineraries that are jam-packed with popular attractions everyday! Check them out here:

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Mytischi Historical Art Museum

travel industry marketing

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

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Also popular with travelers

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Mytischi Historical Art Museum - All You Need to Know BEFORE You Go (with Photos)

  • Sun - Sun 10:00 AM - 5:00 PM
  • Wed - Wed 10:00 AM - 6:00 PM
  • Thu - Thu 12:00 PM - 8:00 PM
  • Fri - Sat 10:00 AM - 6:00 PM
  • (0.32 mi) Delta
  • (0.89 mi) Lecco Hotel
  • (7.56 mi) Park Inn by Radisson Izmailovo Moscow
  • (7.25 mi) D'Hotel
  • (9.04 mi) Hotel Moscow Krasnoselskaya
  • (0.11 mi) Miraclub
  • (0.15 mi) Grand Uryuk
  • (0.28 mi) Burger King
  • (0.28 mi) Trattoria61
  • (0.30 mi) Starbucks

IMAGES

  1. Digital Marketing for Travel Professionals

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  2. Digital Marketing for Travel and Tourism Business in 2022

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  3. Introduction to the Travel and Tourism Industry

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  4. 10 Top Social Media Marketing Ideas for Travel Brands

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  5. How digital marketing is changing the tourism Industry

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  6. What is Tourism Marketing? 15 Strategies in 2023

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COMMENTS

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    Travel agency marketing tactics can boost business growth, improve conversion rate, and grow your brand. Learn how today. Call Sales: 1 800 561 3357. Solutions. ... In the highly competitive travel industry, travel agencies must consistently put effort to survive and thrive. It's crucial for travel businesses to invest in extensive online ...

  4. 8 travel marketing tips and strategies for 2023

    The travel industry has bounced back quicker than expected post-pandemic. In fact, international travel doubled in 2022 compared to 2021 and is back up to 63% of the total international travelers in 2019. As travelers return to their normal excursion frequency, travel marketers can return to their old ways, but must do so with an innovative mindset.

  5. What Is Inbound Marketing And How Can You Start Applying It To Your

    When it comes to travel industry content marketing, you can generate a lot of interest by inspiring your prospects. Post content about your destinations, trips, and experiences that gets your prospects dreaming. This is a great inbound marketing tactic for moving prospects down your funnel.

  6. 9 Travel Marketing Trends for 2024 Success

    Here is an example of micro-influencer marketing in the travel industry: @katelyn_roth. travel rankings ️ ️ #traveltiktok ♬ Run Boy Run - Woodkid. Pro Tip: Evaluate micro-influencers' engagement levels and ensure their followers are genuine and active. Additionally, utilize their authentic voice to share honest and detailed ...

  7. Travel Marketing: Strategies for Success

    In today's highly competitive travel industry, having a robust marketing strategy is crucial to stand out from the crowd and attract potential visitors.Whether you are a destination marketing organization (DMO), travel agency, hotel, or tour operator, understanding the importance of a comprehensive travel marketing strategy is key to your success. In this article, we will explore the role of ...

  8. 2024 Travel Industry Outlook

    As travel demand has returned and shown continued resilience to economic anxiety, the industry's marketing spend has trended up, and travel providers have ridden a wave of pent-up demand. But as travel growth slows, there will be a greater need for more targeted marketing and for travel providers to build new strategies for a changing landscape.

  9. Travel Marketing: The Latest Marketing Tips of 2024

    Travel marketing is the term given to marketing strategies that are used within the travel industry. Read the latest Marketing tips for 2024.

  10. 7 travel marketing trends for 2022

    Entertainment (56%) Banking (50%) Apparel (41%) Personal Care (38%) These are all categories deeply rooted in the travel experience, as we seek places to eat, things to do and stuff to buy whenever we are in a new destination for leisure or business.

  11. 20+ Top Digital Marketing Strategies for Travel Agencies

    In the dynamic landscape of the travel and tourism industry, digital marketing plays a pivotal role in shaping success. It serves as the compass guiding businesses to wider audiences, fostering engagement, and creating immersive experiences. Let's look at a few ways in which digital marketing helps the travel and tourism industry. 1.

  12. TOP Travel and Tourism Marketing agency

    The travel industry is unique and to succeed, you need massive targeting campaigns and engaging content that captivates. At TOP Travel Marketing Agency, we employ cutting-edge tactics to seed your content and spark conversations that build their own momentum. We work to minimize your ad spends and create organic engagement that is easier to ...

  13. Travel Marketing

    Travel marketing allows an agency to grow its leads, attract more website and social media attention, create or strengthen a brand, convert more customers, increase sales, and boost customer retention. All brands within the travel industry rely on marketing, from travel agencies to resorts and hotels. The Role of Marketing in Travel and Tourism

  14. Top 10 Travel Industry Marketing Strategies

    10 Digital Marketing Strategies for Travel Agencies to Grow Post-Pandemic . In the new normal, travel agency campaigns will need to focus on the right messaging and target the right channels to drive engagement and growth. Asking the right questions will be critical to uncovering the best-performing travel industry marketing strategies.

  15. The Top 12 Travel Marketing Trends Defining 2024

    Travel marketers must adopt cookieless targeting strategies like First- and Second-Party data, ID-free AI, and contextual marketing to achieve precise, privacy-compliant audience engagement. 2. Sports tourism is very popular amid the Paris Olympics & other big events. Sports tourism will continue to surge in 2024, fueled by high-profile events ...

  16. 12 Travel Marketing Trends You Can't Ignore in 2024

    June 28, 2020. #marketingguides. 13 min. Here's your list of travel marketing trends you cannot ignore in 2024. If you want to: - Fight the stiff competition and low ROI in your industry. - Pivot your travel marketing strategy despite the pandemic. - Capture more bookings when travel resumes full speed. Then this list will be really helpful.

  17. Travel Advertising & Marketing Services

    Travel advertising that delivers results. We've got decades of experience helping advertisers bring travelers to their destination, book hotels and flights, and more. We get you to the right traveler at the right time and through the right channel. You need someone who understands the travel business better than anyone else, and that's ...

  18. The Top Tourism and Travel Marketing Trends for 2023

    Source: eMarketer. An essential travel industry trend in 2023 will include consumers booking with tourism companies that provide a superior customer experience. Many consumers will even pay more to get it. On the other hand, 76% of consumers will avoid doing business with a company after just one poor experience.

  19. The Importance Of Omnichannel Marketing In The Travel Industry

    Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Despite sites like ...

  20. Saudi Arabia seals historic deal with Swiss Tourism

    A key aspect of this partnership is identifying joint marketing initiatives that highlight the unique attractions of each country. Special attention will be given to specific tourism sectors such ...

  21. Marketing Administrative Coordinator

    ARIZONA OFFICE OF TOURISM The Arizona Office of Tourism (AOT) leads the state's tourism industry with the development of global marketing programs to promote Arizona as a travel destination. With multiple research-based initiatives including advertising campaigns, cooperative marketing programs, trade and media relations, and community outreach, AOT sets into motion a positive and profitable ...

  22. Top 11 things to do and attractions in Mytishchi

    Many of us love traveling on the Wanderlog team, so naturally we're always on the hunt to find the most popular spots anytime we travel somewhere new. With favorites like Kva-Kva Park, Monument to the hero of the Soviet Union Raspopova Nina Maksimovna, and Mytishchi History and Art Museum and more, get ready to experience the best places in ...

  23. Mytishchi Travel Guide 2024

    Mytishchi Travel Guide. Mytishchi is a city in Moscow region, Russia. It has many popular attractions, including Mytishchi Arena, Fest Mytishchi Drama and Comedy Theatre, Moscow Brewing Company, making it well worth a visit. Show Less. Clear -8 - 3℃.

  24. Mytishchi Travel 2024: Best Places to Visit & Restaurants

    Mytishchi is a city and the administrative center of Mytishchinsky District in Moscow Oblast, Russia, which lies 19 km northeast of Russia's capital Moscow on the Yauza River and the Moscow-Yaroslavl railway.

  25. Mytischi Historical Art Museum

    Museum of history and fine arts in Mytishchi In 1962 the people's museum of Mytishchi was founded by the efforts of enthusiasts and history amateurs. It became a center of studies focused on the traditions, culture and history of the district. The artifacts of the remote past are held in its collections. Nowadays, the museum collection includes ...