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Uncover Lebanon's Rich Cultural Heritage

Discover Lebanon's diverse regions and their captivating tours as you navigate the colourful map. Move your cursor to the right and immerse yourself in a world of vibrant experiences.

Capture the Essence of Lebanon's charm

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Lebanon's Unforgettable Treasures

Indulge in Lebanon's diverse gastronomy, from flavorful mezze to succulent kebabs and delectable desserts.

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Enjoy Lebanon's vibrant cuisine, exhilarating experiences, cultural traditions, natural beauty, coastal bliss, and historical heritage. Embrace the essence of Enjoy Lebanon and embark on an unforgettable journey.

From hidden gems to new adventures, everything about that tour with Enjoy Lebanon was amazing. Ariane Travel's expert knowledge and attention to details ensured that we discovered the best of Batroun region, Assia, and Bcheeley, way different than what you traditionally know about the region. We explored history, culture, nature, crafts, and delicious food, and above all we met amazing and fun people. Highly recommended for an exceptional experience in Lebanon.

Our stay in Lebanon would not have been the same without the personal attention and care shown by Enjoy Lebanon Team. We appreciated how responsive and professional Roger was while planning our trip to Lebanon. He was able to provide great information and helped us have a fantastic trip. The tour guides and drivers booked were extremely accommodating, knowledgeable, and friendly!  This team went above and beyond to ensure that all generations had an experience they would never forget!  Thank you Roger for a wonderful experience. We will cherish our memories from Lebanon! 

Jeannette & Nabih Ayna 

We wanted to express our thanks to everyone at Enjoy Lebanon for providing us, our daughter and our grandkids with a fantastic experience. We left Lebanon over 60 years ago and it has always been our dream to take our family back. That dream came true with the help of Enjoy Lebanon. On this trip, we saw places that we had only heard or learned about in school. The team arranged beautiful day trips with a driver and tour guide that quickly became like family to us. They even arranged for the drive to take us back to our home town of Aitaneet for the day. The smiles on our grandkids faces and pride in ours say it all - this was possible because Enjoy Lebanon takes care of it all!

If you want to see Lebanon from a different perspective, Enjoy Lebanon is your way to go

Firas Mitri

Perfect combination between hiking, culture and very good food. Amazing Day.

Ranya Farouk

Our family's first trip to Lebanon was remarkable thanks to the generosity, talent and care of our friends at Enjoy Lebanon, whose passion for creating memorable experiences and sharing the beauty of their country, brought us a trip with adventure and insight that will not be forgotten. Thank you!

Marcelle Moukarzel

Our trip with Enjoy Lebanon was amazing! We had a fantastic time touring Baalbek, wine tasting at Domaine des Tourelles and finally having lunch at Ecolodge de Taanayel. Carla is very friendly, helpful and communicated with us frequently to ensure all our expectations would be met. On the day of our excursion, she greeted us at the site with delicious local apples for everyone to enjoy. Our guide, Karim, was very personable, knowledgeable and flexible to our preferences. We really enjoyed his guidance and company. Thanks again for this memorable day. We all enjoyed the tour and would highly recommend Enjoy Lebanon to others.

A day to remember! Starting from batroun where I realised that I know nothing about this beautiful place and the history behind it! Then in Assia I never thought I will have the curiosity or the patience to try any handcraft, I ended up doing it with love, and took my masterpiece back home. Never say never!! Last part of the day was super nice, discovering bechalee for the first time, in love with the nature and ending up the day while having the best set up for lunch and a memorable Power Nap! Thank you enjoylebanon and looking forward for my next adventure with you soon

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For more than 20 years Ariane Travel & Tourism has been assisting a wide range of customers for all their travel needs. We have established ourselves as market leaders in providing top-notch and affordable deals in every aspect of our work. We are a team of committed professionals whose primarily job consists of achieving excellence in customer satisfaction. Our exceptional and specialized service empowered us to develop close relationships with our clientele thus providing a professional and personal service that always exceeds expectations. Ariane Travel & Tourism is definitely the travel agent you can trust!

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Ariane Travel & Tourism

Established in 1992, Ariane Travel & Tourism, a member of IATA, ASTA & ATTAL, has since developed into becoming one of the most professional leading agencies in the business.

Ariane Travel & Tourism main services include: -Ticketing -Hotel Booking -Tour Organization -Car Rental -Congress & Exhibition Organization

Apart from its management division, Ariane Travel & Tourism is divided into 2 departments: -The Ticketing Department: Booking and issuing of airline tickets with all companies represented in Lebanon in addition to travel insurance. -The Tourism Department: worldwide hotel booking as well as tour organization, car rentals and more.

Guides 05 Apr 2024

8 amazing seaside getaways in lebanon (and their prices), blog 06 sep 2021, fairuz sued madonna in 1993, really, listomania 09 apr 2024, 14 things only lebanese expats will understand, stuff we love 05 oct 2023, 26 amazing photos of old beirut that you've never seen before, blog 26 mar 2024, lebanon's wadi el-jamajem: what's the story behind its eerie name, guides 02 apr 2024, 8 free beaches in lebanon to start your summer early, stuff we love 06 apr 2024, 15 things that remind us exactly why we love beirut, blog 07 apr 2024, "immaculate" is out and we're sure it's getting banned...what's up with censorship in lebanon, stuff we love 25 apr 2017, a look back at some of salwa katrib's most stylish moments, we visited digen art in hamra, and it's actually really cool, 12 of zuhal's most useful pieces of life advice , 3 newly opened spots in beirut (yes, there are more), lebanese female entrepreneur raises €2.7m for ai startup in berlin, people are ranking their favorite summer fruits using this tiktok filter.

Ariane Travel & Tourism: Financial and Expert Support provided by the European Union through WEEL Project

• Nov 28, 2022

For more than 25 years, Ariane Travel & Tourism has been assisting a wide range of customers with all their travel needs, establishing itself as a market leader in providing top-notch services and competitive deals in airline tickets, hotel bookings, tours, and packages all over the world. Ariane had been one of the Top 10 travel agencies in the Lebanese market for more than 10 years.

We talked to the Ariane Travel & Tourism team about the impact of the support received through their participation in the WEEL Project, funded by the European Union and implemented by Expertise France.

Growth and Impact

“Given the recent drawbacks caused by COVID-19 as well as the inevitable obstacles in the Lebanese economy and volatile currency exchange rate, most Lebanese are no longer able to travel, which in turn shifted their expenditure and leisure pocket share towards local tourism.

To counter this dip in demand, we will be re-establishing the service ‘Enjoy Lebanon’, offering adventure and unique experiences in Lebanon and creating an impact on the whole value chain covering the tourism sector in Lebanon from hospitality, guides, transportation, and local producers.

We applied to the EU Funded project to get both financial and expert support in local tourism training, marketing, business, and financial consultancy. We received a grant that will cover the implementation of our project. 

Through WEEL, our project will have a tri-fold impact: Economic, Social, and Environmental. From generating foreign currency and impacting the tourism value chain to sustaining and increasing the employment rate and promoting ecotourism that will encourage locals and internationals to enjoy the outdoor activities and events in the nature.  ‘Enjoy Lebanon’ will have an impact on the sector. 

The demand is increasing for local tourism and leisure. It’s the best time to invest in our resources and strengthen our weaknesses to capture those opportunities. With a strong marketing strategy and internal structure, we aim to reach a decent share of the market that will generate an estimated 9% profit in year one.”

WEEL is part of a larger programme, the EU for Women Empowerment (EU4WE), a 42-month programme (October 2019 – March 2023) funded by the European Union and implemented by Expertise France. It aims at promoting full and unconditional equality between men and women in Lebanon. The specific purpose of EU4WE is to reduce gender-based violence through women’s empowerment and enhance existing institutional mechanisms working towards gender equality.  

Nagham Barakat

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Moscow metro to be more tourist-friendly

A new floor sign system at the Moscow metro's Pushkinskaya station. Source: Vladimir Pesnya / RIA Novosti

For many years now, Moscow has lagged behind St. Petersburg when it comes to making life easy for tourists, especially where getting around the city is concerned. Whereas the northern capital installed English-language maps, signs and information points throughout its subway system in the late 2000s, the Russian capital’s metro remained a serious challenge for foreign visitors to navigate.

Recent visitors to Moscow may have noticed some signs that change is afoot, however. In many stations of the Moscow subway, signs have appeared on the floor – with large lettering in Russian and English – indicating the direction to follow in order to change lines. Previously, foreign visitors using the Moscow metro had to rely solely upon deciphering the Russian-language signs hanging from the ceilings.

Student volunteers help tourists find their way in Moscow

However, this new solution has a significant drawback. “The floor navigation is visible only to a small stream of people – fewer than three people per meter. During peak hours, this navigation will simply not be noticed,” said Konstantin Trofimenko, Director of the Center for Urban Transportation Studies.

One of the biggest problems for tourists in the Russian capital remains the absence of English translations of the names of subway stations in the station vestibules and on platforms. The Department of Transportation in Moscow has not commented yet as to when this problem will be solved. However, Latin transliterations of station names can already be found in the subway cars themselves.

Finding the right exit

At four of the central stations – Okhotny Ryad, Teatralnaya, Ploshchad Revolyutsii, Lubyanka and Kuznetsky Most – the city authorities have now installed colorful stands at the exits with schematic diagrams of the station’s concourse and surrounding area, which provide information about the main attractions and infrastructural facilities.

The schematic diagrams are the work of British specialists from the City ID and Billings Jackson Design firms, who have already implemented successful projects in New York and London.

According to Alexei Novichkov, expert at the Design Laboratory at the Higher School of Economics, the design of these information booths raises no objections: The color solutions, font, layout and icons are consistent with international standards.

However, the stands do have some shortcomings. “Many questions are raised about the fact that the developers of these maps did not apply orientation to the north, and have provided layouts of the surrounding areas with respect to the exits,” says Novichkov. “A system like that is used for road navigators, but most of the ‘paper’ guides and maps are oriented strictly to north. The subway map is also oriented to north, so people may become confused.”

Muscovites and foreign visitors are generally positive about these navigation elements, with most of them citing the numbered exits from the subway as the most useful feature.

The fact is that many Moscow subway stations have several exits. One of the busiest central stations of the Moscow subway in particular, Kitay-Gorod, has more than a dozen exits. Previously, these exits were differentiated from each other only with signs in Russian referring to the names of streets and places of interest to which they led – making it easy for tourists and those with poor navigation skills to get confused.

Now, when making an appointment to meet a friend, instead of struggling to find the right spot when they tell you: “I'll meet you at the exit to Solyanka Street,” you can just propose to meet under a specific exit number.

“I’ve lived in Moscow for seven years,” says Angelika, a designer from Voronezh, “but I still don’t always know where to go to find the place I need, so the new schematic diagrams will be very useful. Previously, some subway stations had maps, but not with so much detail.”

Teething problems

Foreigners, meanwhile, focus their attention on other elements. “It is good that the new information boards have QR-codes, which can be ‘read’ by smartphones,” says Florentina, a writer from Vienna. But there are also shortcomings. “The English font of the information on posters and in the captions to theaters and museums is too small – you have to come very close to see it well,” she says.

Pleasant encounters on the streets of Moscow

Florentina was also dissatisfied with the fact that such posters are not provided at all subway stations: “When I was trying to find Tsaritsyno Park (a museum and reserve in the south of Moscow) at a subway station with the same name, it turned out to be quite difficult,” she says.

“There are no maps with landmarks for other areas, such as those already in the city center. There were no clear pointers in the English language, and the passers-by I met did not speak in English, so they could not help me,” she adds.

Officials say that the navigation system is gradually being redeveloped and improved. According to Darya Chuvasheva, a press representative for the Department of Transport of Moscow, the introduction of a unified navigation system will take place in stages.

“By the end of 2014, the system will first appear on the first subway stations on the Circle Line. By the end of 2015, we plan to install the system at all major stopping points, subway stations and transport interchange hubs,” says Chuvasheva.

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Travel Disruptors: Capturing B2B growth

In 1996, Expedia—then under the auspices of Microsoft—debuted as one of the internet’s first online travel agencies (OTAs). Expedia Group is now a publicly held company encompassing brands such as Expedia, Hotels.com, and Vrbo. It sees more than six million average daily visitors and more than one billion average monthly searches across its sites and apps.

Ariane Gorin joined Expedia Group in 2013 and is now president of Expedia for Business. She oversees the company’s fast-growing global B2B ecosystem, which counts Walmart and United Airlines among its partners. Gorin’s advice to young people who are thinking of entering the travel industry? “Go for it,” she says, “because once you get in, you’ll never want to leave. What we do as an industry is help people create memories, and that’s incredibly meaningful.”

In this installment of Travel Disruptors , Gorin spoke with McKinsey’s Emma Loxton about the industry’s postpandemic recovery, Expedia Group’s B2B offerings, and how generative AI (gen AI) might change the business of travel. The following is an edited transcript of their conversation.

McKinsey: As the travel industry continues to bounce back from the pandemic, we see people traveling and interacting with travel companies in slightly altered ways. How has Expedia Group responded? Where have you invested to deliver for customers?

Ariane Gorin: It’s been an interesting few years. One thing that’s certain is that people need to travel, want to travel, and—no matter what barriers are put up—will find a way to travel.

At Expedia Group, when COVID-19 arrived in 2020 and borders closed, we saw consumers shifting to Vrbo, which is our vacation rentals brand. People were concerned with health and safety and wanted to be in their own bubbles, so they started renting whole homes. This meant that, while the air and hotel businesses didn’t do as well, the Vrbo business thrived.

Then, as vaccinations began and international borders opened, we saw people returning to international travel, hotels, and airlines. At Expedia Group, we have a diversified business, both geographically and in terms of brands and lines of business, so that as travel patterns changed, we always had an answer.

In terms of investments, I think we’ve led the way in having a focus on self-service and automation. When the pandemic began, we needed to handle a sudden onslaught of requests for cancellations, refunds, and credits. We were prepared because we’d already made a lot of investments in self-service technology. We quickly developed the ability, for example, for people to self-service airline credits, which was important for travelers but also really important for our airline partners. We let consumers make modifications using chats on our platform, instead of having them spend time on the phone with an airline trying to cancel or modify a ticket.

We also took advantage of the past couple of years to replatform our entire company. We have a number of brands—Expedia, Hotels.com, Vrbo, and others—that were each running on different technology stacks. In a world where having access to data and scale can be an advantage, the idea that we had these separate stacks and couldn’t innovate on them all at the same time was a problem for us. We found we had an opportunity, during a period of depressed demand, to do a lot of technology work under the covers and to then reemerge with a great platform that had scale and modern infrastructure and that allowed us to use modern data science to innovate faster for our travelers.

McKinsey: Countries have taken different paths back from 2020, and travel markets are developing at varied paces. How do you see the industry evolving in different markets?

Ariane Gorin: There are parts of the industry that have grown past where they were prepandemic, but other parts haven’t fully recovered yet. For example, air capacity in the United States is above prepandemic levels, but airlift between the United States and China is still only a fraction of what it was. Corporate travel is expected to recover, at a dollar value, in 2024 to where it was prepandemic, but when you factor in inflation, it means that from a volume perspective it still won’t have fully recovered.

There remain a lot of areas where there could be waves of growth. When you look at the middle-class population in Asia, it was about 2.0 billion people in 2020, but it’s expected to be 3.5 billion people by 2030. India, over the past decade, has issued 100 million passports, but still only 7 percent of the Indian population has a passport—compared with more than 40 percent in the US.

McKinsey: You’ve been instrumental in developing B2B offerings for Expedia Group. What was the genesis of that effort, where does it stand now, and what’s your value proposition for the different organizations that you work with?

Ariane Gorin: I started working on B2B initiatives in 2014. At the time, B2B was a small part of our business—basically using our hotel inventory to power other travel companies—and it wasn’t growing much. I think there was a perspective that the B2B business was sort of a sideshow.

What my team and I realized was that the travel industry was immense and that the major OTAs, at that time, were only a small portion of it. There was still a ton of business being done through corporate travel, OTAs in emerging markets, offline retail, and loyalty programs. Those were huge pockets of demand that our brands weren’t going after and that our hotel and airline partners wanted to be able to access.

We thought about how we could power all these other companies by bringing to them our technology and, especially, our supply of high-quality inventory. In recent results, B2B was at a record $995 million and growing at a 26 percent increase year over year for us. And there’s still a big runway for helping to power other companies.

The first thing in any B2B effort is understanding what your client or partner needs. For example, we work with an online travel agency in Indonesia. They already understand travel, and they are experts at knowing what their local traveler wants—how to market to that traveler, what payment types that traveler wants to use, and so forth. They know all of that. What they’re looking for from us is mainly access to great hotel inventory in Europe and in the US.

On the other extreme, earlier this year we announced a partnership with Walmart in which we are powering the travel component of its loyalty program. Walmart is not a travel company, so it is looking to Expedia Group to bring in a turnkey travel solution. And that includes not only the hotel inventory and the like but also the front-end technology. It’s our content and it’s our customer support. Similarly, if you go to United Airlines online and you look at the hotel tab, that’s us. They’ll be the first to say they’re not the experts in hotels, so they want our hotel inventory and also the great e-commerce experience that we can bring.

It’s really about listening to your partner and then having modular blocks of solutions—from technology to inventory and all of the support around them—that you can then fit to what the partner needs.

One of the things that’s helped our B2B business succeed is that we are part of a company that also has a B2C business. So we know what kinds of photos, content, and descriptions travelers want, and we are constantly making sure that our technology has the best uptime possible because we’ve got millions of people shopping on our own brands. When a B2B partner decides to come to us for their inventory or their technology, they know that it’s going to be backed by what’s working for these massive consumer brands.

McKinsey: Expedia Group is a very large company in the travel industry. How do you think about working with smaller organizations and entrepreneurs to create value for the traveling public?

Ariane Gorin: We’ve realized there are a lot of small companies or even individuals that want to participate in the travel industry, and we work with them in a number of ways.

One is that we have a program that allows an individual at home to become a travel agent. You can sign up for the Expedia Travel Agent Affiliate Program, which we call TAAP, and we’ll put all the tools at your fingertips to start to sell travel. For example, one woman who lost her job at the beginning of the pandemic decided to start her own travel business through TAAP, and that helped her build back her income.

For start-ups that are trying to make their way in the travel industry, we recently created an accelerator program. Its theme was around making travel more inclusive and accessible, so we chose a handful of start-ups that were working on accessibility. We gave them technical expertise, marketing expertise, access to coaches and mentors in our company, and stipends. It’s a six-month program. And in some cases, we actually looked at whether we could integrate their services into our products. It’s really fun to see how all of those start-ups are evolving.

And, of course, there are the individual property owners using Vrbo. What these entrepreneurs are primarily looking to us for is distribution. And our promise to them is that we’re going to develop a great platform with great marketing that’s going to attract travelers, but we’ll also provide advice about photos, descriptions, and other things they can do to help themselves get in front of the travelers who interest them. We have a lot of intelligence about what makes a property successful that we can share with them.

McKinsey: What’s your view on the biggest use cases for gen AI in the travel industry?

Ariane Gorin: I think smart players are going to benefit from it. We have often talked about how to “put the travel agent back in the OTA”—how to create a personalized experience for people, so they feel that Expedia Group knows them, is recommending things that make sense for them, and is helping them discover new things. I think within that realm of personalization, we can use gen AI to respond more easily to people’s queries and make proposals for them. We’ve already integrated ChatGPT on the front end of the Expedia app and into the shopping flow for our travelers. For example, if you’re looking at a particular property, you can ask questions about amenities, and you’ll have more conversational customer service experiences.

But I think there are also a lot of internal use cases. I have a fairly large team of commercial people who are out talking to partners every day. How can we use gen AI to make them more effective when they’re speaking to a partner? Can we use gen AI to create a summary after a call? Can we off-load some of the less value-add work for them so they can spend their time on more value-add things?

I suspect that in every boardroom, management teams are talking about this. What can you do to make your product better, but also what can you do internally for your company? At Expedia Group, we’re asking what we can do for travelers and for our internal teams, but also what we can do for our partners. We have a lot of information and data about what’s happening in the industry, so we’re wondering to what extent we can provide insights to our partners to help them make better decisions.

McKinsey: What’s one thing you wish you could change about the travel industry?

Ariane Gorin: There’s no denying that, like many industries, we have a big impact on the environment—even though, over the past few years, the growth of the industry has been faster than the growth of our environmental impact. Simply because we’re moving people around the world, sustainability is a real issue. So if I had a magic wand, the first thing I’d do is help us reach our sustainability targets much faster.

Ariane Gorin is the president of Expedia for Business. Emma Loxton is a partner in McKinsey’s London office.

Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

This interview was edited by Seth Stevenson, a senior editor in the New York office.

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Electrostal History and Art Museum

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Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Electrostal History and Art Museum - All You Need to Know BEFORE You Go (2024)

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